2013 FCCA Conference Program - Colombia

By land or by sea.

DOMINICAN REPUBLIC HAS IT ALL

FREDERIKSTED

WEST INDIAN COMPANY

ST. CROIX

ST. THOMAS

GALLOWS BAY DOCK

CROWN BAY

ST. CROIX

ST. THOMAS

A GREAT CRUISE STARTS WITH A GREAT PORT. OR FOUR. Head toward a cruise destination both you and your passengers will appreciate.

The four ports of the U.S. Virgin Islands offer well-established cruise destinations with newly renovated and fully appointed facilities. Additionally, St. Croix offers highly efficient bunkering services. Plus, our white sand beaches, turquoise waters and picturesque towns offer all the island experiences your passengers are looking for. For more information on the ports of the U.S. Virgin Islands, visit www.viport.com and www.wico-vi.com.

800.372.USVI

Š2013 U.S. Virgin Islands Department of Tourism

Table of Contents Message from the FCCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Message from the President of Proexport Colombia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Government Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 FCCA Member Cruise Lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Cruise Executive Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Conference Workshops

• Tuesday, October 1st . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 • Wednesday, October 2nd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 • Wednesday, October 2nd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Spotlight on Colombia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 FCCA Silent Cruise Auction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Trade Show Floor Plan & Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Essay Contest Junior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Essay Contest Senior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Sequence of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Florida-Caribbean Cruise Association

11200 Pines Blvd., Suite 201 Pembroke Pines, Florida 33026 Phone: (954) 441-8881 • Fax: (954) 441-3171 E-mail: info@f-cca.com • Website: www.f-cca.com Proudly printed in Colombia.

Qualifications of Exhibitor/Attendee FCCA, in its sole discretion, determines whether a prospective exhibitor/attendee is eligible to participate in the event. Eligibility is generally limited to persons or firms who supply products and services to the cruise industry or are in good standing with the cruise industry and the FCCA. Applicants who have not previously exhibited at/attended the event may be required to submit a description of the nature of their business and/or the item to be exhibited.

The FCCA reserves the right in its absolute discretion to exclude or remove any person/company whose presence or behavior is undesirable and/or potentially unlawful, harmful, disrespectful and/or causing a nuisance to other exhibitors and/or attendees and the FCCA may exercise such right with any in anyway employee, agent or permitted contractor of the exhibitor/attendee or otherwise connected or associated with the Exhibitor/Attendee.

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Message from the FCCA

Michele M. Paige

Kevin Sheehan

President, Florida-Caribbean Cruise Association

President & CEO, Norwegian Cruise Line / FCCA Chairman

Many of us are lucky enough to know first-hand of partnerships’ importance and value in business and life. We constantly rely on partners for ideas, support, knowledge, contacts and more. Whether we want to expand or need a helping hand, this is where we usually reach for support.

Of course, like any precious resource, reliable and knowledgeable partners—ones that know the ins and outs of the industry and are willing to assist us to achieve our goals—are rare. Without the proper avenues, they can be hard to find and even harder to access.

But this is one of the main reasons and functions of the FCCA: to help our members and partners in the private and public sectors develop cooperative and beneficial business relationships with our member cruise line executives, along with actualizing our wealth of resources, information, experience and know-how.

You will witness this focus over the next few days at our 20th annual Cruise Conference & Trade Show here in spectacular Cartagena. The balance between business sessions, social functions and the trade show—coupled with the attendance of about 100 cruise executives and 1,000 representatives from destinations’ tourism ministries and stakeholders from all facets of the industry—create the perfect forum for the exchange of information and industry trends, sharing of ideas and cultivation of valuable business relationships.

Beyond providing all of that, the Conference epitomizes what the FCCA Platinum and Associate Membership offer, as this is just one of the many FCCA annual events that brings together our members, destination representatives, and cruise line executives to help them benefit from each other and grow the industry together. It is also one of the many tools we use to foster this kind of communication and relationship building, along with meetings, projects, publications and much more.

So prepare yourselves to renew worthwhile business relationships or forge new ones while learning about the latest happenings in the industry. Be ready to maximize some of the multiple opportunities available at this event to help advance your company, product, or destination. But don’t forget to enjoy yourselves and this stunning country and to sample Cartagena’s numerous offerings.

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Message from the President of Proexport Colombia

Dear Members of the Florida-Caribbean Cruise Association (FCCA): It is a great honor to welcome you to Colombia and to Cartagena de Indias.

Your attendance confirms the relevance the country has acquired in recent years within the cruise industry allowing Colombians to demonstrate all the qualities that distinguish us: joy, kindness and superb service. When these features are coupled with our hotel infrastructure, events and port capacity it simply makes us the ideal location to host an event like the one we are celebrating today.

The twentieth annual FCCA conference is I believe, the ideal platform to bring ideas of how we should grow towards the future and how we will be able to meet the needs and expectations of those who are our most important audience; the travelers.

During these five days, having the enchanting Cartagena de Indias as our backdrop, I’d like to invite you to work to strengthen our relationships through mutual learning. We invite you to discover and live the meaning of our new tourism campaign “Colombia is Magical Realism� and to learn about the various opportunities that are here to grow your business: a privileged geographical location, beautiful scenery, a great variety of tourist attractions and most importantly the people that are behind the scenes willing and ready to give their best to service travelers alike. We invite you to make the best of every minute of the conference so that we are able to reach these ambitious goals.

We hope your experience in this magical city with over 500 years of history is only the beginning of upcoming trips accompanied by your friends and family to this city and other destinations nationwide.

Yours Truly, Maria Claudia Lacouture President of Proexport Colombia

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Government Leaders The FCCA Member Lines thank the Tourism Leaders of the Caribbean and Latin America for showing their support of the Cruise Industry through their attendance at this Conference.

Bahamas Hon. Obie H. Wilchcombe Minister of Tourism & Civil Aviation Bahamas Ministry of Tourism Barbados Hon. Richard Sealy Minister of Tourism & International Transport Barbados Ministry of Tourism British Virgin Islands Hon. Mark Vanterpool Minister of Communications & Works Government of the British Virgin Islands Cayman Islands Hon. Moses Kirkconnell Deputy Premier & Minister for Tourism Cayman Islands Government Colombia His Excellency Juan Manuel Santos Calderon President of the Republic of Colombia Enrique Stellabatti Vice President of Tourism Proexport Colombia Hon. Maria Claudia Lacouture President of Proexport Proexport Colombia

Hon. Sergio Diaz-Granados Minister of Trade, Tourism & Industry Government of the Republic of Colombia Hon. Tatyana Orozco Vice Minister of Tourism Government of the Republic of Colombia Costa Rica Hon. Allan Flores Moya Minister of Tourism Instituto Costarricense de Turismo Curaรงao Hon. Stanley Palm Minister of Tourism & Economic Development Government of Curaรงao Dominica Hon. Ian Douglas Minister of Tourism & Legal Affairs Ministry of Tourism & Legal Affairs Dominican Republic His Excellency Danilo Medina President of the Dominican Republic Hon. Francisco Javier Garcia Minister of Tourism Ministry of Tourism of the Dominican Republic

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Government Leaders Grenada Hon. Alexandra Otway-Noel Minister of Tourism Ministry of Tourism, Grenada

Trinidad & Tobago Tracy Celestine Secretary of Tourism Tobago House of Assembly

Guatemala Hon. Pedro Duchez Minister of Tourism Instituto Guatemalteco de Turismo - INGUAT

United States Virgin Islands Hon. Beverly Nicholson-Doty Commissioner of Tourism U.S. Virgin Islands Department of Tourism

Martinique Hon. Karine Roy-Camille Chairman Martinique Tourism Authority Mexico Governor Roberto Borge Angulo Governor of Quintana Roo Mexico Government Puerto Rico Ingrid I. Rivera Rocafort Executive Director Puerto Rico Tourism Company Saint Lucia Hon. Lorne Theophilus Minister of Tourism, Heritage & Creative Industries Saint Lucia Ministry of Tourism St. Maarten Hon. Ted Richardson Minister of Tourism, Economic Affairs & Telecommunication Government of St. Maarten

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Mount Pelée is just one of Martinique’s many attractions! Find your perfect day trip at martiniquepro.org/cruise

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FCCA Member Cruise Lines

AIDA CRUISES Am Strande 3 d 18055 Rostock, Germany Tel: +49 (0) 381-20 27 06 00 Website: www.aida.de

MSC CRUISES (USA) INC. 6750 North Andrews Avenue Fort Lauderdale, FL 33309 Tel: (954) 772-6262 • Fax: (954) 776-5836 Website: www.msccruises.com

AZAMARA CLUB CRUISES 1050 Caribbean Way Miami, FL 33132 Tel: 305-539-6000 Website: www.azamaracruises.com

NORWEGIAN CRUISE LINE 7665 Corporate Center Drive Miami, FL 33126 Tel: (305) 436-4000 • Fax: (305) 436-4120 Website: www.ncl.com

CARNIVAL CRUISE LINES 3655 N.W. 87th Ave Miami, FL 33178-2428 Tel: (305) 599-2600 • Fax: (305) 471-4700 Website: www.carnival.com

P&O CRUISES Carnival House 100 Harbour Parade Southampton, Hampshire SO15 1ST United Kingdom Website: www.pocruises.com

CELEBRITY CRUISES 1050 Caribbean Way Miami, FL 33132 Tel: (305) 539-6000 • Fax: (305) 374-7354 Website: www.celebritycruises.com

PRINCESS CRUISES 24305 Town Center Drive Santa Clarita, CA 91355 Tel: (661) 753-0000 • Fax: (661) 753-0133 Website: www.princesscruises.com

COSTA CRUISE LINES Venture Corporate Center II 200 South Park Rd, Suite 200 Hollywood, FL 33021-8541 Tel: (954) 266-5600 • Fax: (954) 266-2100 Website: www.costacruises.com

ROYAL CARIBBEAN INTERNATIONAL 1050 Caribbean Way Miami, FL 33132 Tel: (305) 539-6000 • Fax: (305) 374-7354 Toll Free: (800) 327-6700 Website: www.royalcaribbean.com

CUNARD LINE Carnival House 100 Harbour Parade Southampton, Hampshire SO15 1ST United Kingdom Website: www.cunard.com

SEABOURN 300 Elliott Avenue West Seattle, WA 98119 Phone: (866) 755-5619 Website: www.seabourn.com

DISNEY CRUISE LINE P.O. Box 10210 Lake Buena Vista, FL 32830-0210 Tel: (407) 566-3500 • Fax: (407) 566-3751 Website: www.disneycruise.com

TUI CRUISES Anckelmannsplatz 1 20537 Hamburg, Germany Website: www.tuicruises.com

HOLLAND AMERICA LINE 300 Elliot Avenue West Seattle, WA 98119 Tel: (206) 281-3535 • Fax: (206) 281-0351 Website: www.hollandamerica.com

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Cruise Executive Listing Carnival Corporation David Candib, Vice President, Development & Operations Global Port & Destination Development Group Jose Negron, Director, Port Operations, Global Port and Destination Development Group Gregg Zalkin, Strategic Projects

Jennifer Marmanillo, Manager, Itinerary Planning Michelle Moraga, Product Development Manager Colin Murphy, Vice President, Destination & Strategic Development Joanne Salzedo, Director, Shore Excursion Product Development Kevin Sheehan, President & CEO; FCCA Chairman Svein Sleipnes, Sr. Vice President, Marine Operations Lily Urrutia, Product Development Manager

Carnival Cruise Lines Gustavo Antorcha, Sr. Vice President, Guest Commerce Gerry Cahill, President & CEO Amilcar Cascais, Vice President, Tour Operations Israel Cruz, Sr. Family Support Specialist, Care Team Services Raynel Gonzalez, Manager, Care Team Andrew Landsberger, Product Development Manager, Tour Operations Carlos Torres de Navarra, Vice President, Commercial Port Operations Clarisa Stollenwerck, Director, Guest Care Leon Sutcliffe, Director Ports of Call & Government Relations.; Caribbean, Europe, Australia Erika Tache, Director, Product Development, Tour Operations Terry Thornton, Sr. Vice President, Itinerary Development and Revenue Planning

Disney Cruise Line Russell Daya, Director, Global Port Operations & Development Harold Quesada, Market Planning Manager Larry Stauffer, Manager, Port Adventures

Holland America Line Mike Bush, Product Manager, Shore Excursions Chris Martin, Director, Port Operations Matthew Sams, Vice President, Caribbean Relations

MSC Cruises (USA) Inc.

Princess Cruises Donna Barnett, Port Operations Specialist, Caribbean & Atlantic Shore Operations Malisa Dean, Port Operations Financial Analyst Lisa Jensen, Manager, Caribbean & Atlantic Shore Operations Stephen Nielsen, Vice President, Caribbean & Atlantic Shore Operations

Royal Caribbean Cruises, Ltd. Vina Adams, Commodity Manager, Purchasing, Food & Beverage Christopher Allen, Associate Vice President, Global Deployment & Itinerary Planning Richard Fain, Chairman & CEO Emilio Freeman, Director, Brand Operations & Destination Delivery Federico Gonzalez-Denton, Director, Government Relations, Caribbean & Latin America Marc Miller, Manager, Deployment Strategy Richard Pruitt, Associate Vice President Safety & Environmental Stewardship Miguel Reyna, Director, Port Business Development & Asset Management Michael Ronan, Vice President, Government Relations, Caribbean, Latin America & Asia Megan Shaw, Account Manager, Global Tour Operations John Tercek, Vice President, Commercial Development John Weis, Vice President, Global Tour Operations

Richard Sasso, President & CEO Albino di Lorenzo, Director, Cruise Operations & Shore Excursions

Royal Caribbean International

Norwegian Cruise Line

TUI Cruises

Wendy Beck, CPA; Executive Vice President & Chief Financial Officer Alvin Dennis, Vice President, Purchasing & Logistics Ross Henderson, Vice President, Onboard Revenue

Thomas Rucht, Head of Port Operations

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Adam Goldstein, President & CEO

travelbelize.org

Discover a place where tourists become travelers.

And schedules are optional. Here, destinations can be located by map, but only found with the soul. The true Belize is discovered when you leave expectations behind, and simply be.

Vinson - Corbis

D D B Travel & Tourism T07014 RCS C 443 247 168 Photos : Denys

Basse-Terre, Grande-Terre, La Désirade, Les Saintes, Marie-Galante

the 5 sides of paradise Guadeloupe Islands Tourist Board (European Office) 23/25, rue du Champ de l’Alouette - 75013 Paris Tél. : +33 (0)1 40 62 99 07 - Fax : +33 (0)1 40 62 99 08 E-mail : infoeurope@lesilesdeguadeloupe.com

www.lesilesdeguadeloupe.com

October 1st Tuesday, October 1 2:30 p.m. – 4:00 p.m.

Care Team Overview Location: Salon Arsenal (2nd floor, Convention Center) As you might know all the brands belonging to Carnival Corporation have developed a group of volunteers named CareTeam, whose mission is to provide compassionate care and logistical support to guests and crew who experience a traumatic and unexpected event while vacationing or working with us. Time and distance are factors that prevent the cruise lines from reaching the families quickly enough in case of disembarkation due to medical reasons, bereavement or even a large-scale emergency. You as port agent, ground agents, or tour operators, will often be called upon to act as our representative either with individual passengers or as our First Responder in a larger scale event. This is a one hour training program to provide the necessary skills needed for effective, compassionate support of cruise ship guests and crew when affected by a traumatic event.

Panelists:

Raynel Gonzalez, CareTeam Manager, Carnival Cruise Lines Israel Cruz, Sr. Family Support Specialist, Carnival Cruise Lines Clarisa Stollenwerck, Director Guest Care, Carnival Cruise Lines

Tuesday, October 1 2:30 p.m. – 4:00 p.m.

Location: Secretaria General (2nd floor, Convention Center) Shore-excursion and itinerary development departments work hand in hand to ensure customer satisfaction and to improve the overall marketability to passengers. Learn how these two important segments are growing to be some of the most important factors in the cruise business today.

Moderator:

Amilcar Cascais, Vice President, Tour Operations, Carnival Cruise Lines FCCA Shore Excursions Committee Chairman

Panelists:

Joanne Salzedo, Director, Shore Excursion Product Development, Norwegian Cruise Line Jennifer Marmanillo, Manager, Itinerary Planning, Norwegian Cruise Line

WORKSHOPS

Itinerary Planning for the Future: What You Need to Know

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October 2nd Wednesday, October 2 9:00 a.m. – 10:00 a.m.

CEO/Presidents State of the Industry Location: Auditorio Getsemani (2nd Floor, Convention Center) Gain insight into the industry and learn about the latest and upcoming trends from the executives of the member lines as they deliver a brief overview of their lines present and future.

Moderator:

Michele M. Paige, President, Florida-Caribbean Cruise Association

Panelists:

Gerald Cahill, President & CEO, Carnival Cruise Lines Richard Sasso, President & CEO, MSC Cruises (USA) Inc. Kevin Sheehan, President & CEO, Norwegian Cruise Line; FCCA Executive Committee Chairman Adam Goldstein, President & CEO, Royal Caribbean International Richard Fain, Chairman & CEO, Royal Caribbean Cruises Ltd.

WORKSHOP 21

October 2nd Wednesday, October 2 2:00 p.m. – 3:30 p.m.

Customer Service & Safety: Critical Elements to Shore-Excursions Location: Salon Arsenal (2nd floor, Convention Center) The vast majority of shore excursions have been the same since they were introduced, often many years ago, and most feature just one product or service provider.

But today, the cruise lines are looking for ways to innovate, add value, and differentiate their tours. “What’s new?” is often the first question they ask. This workshop helps you with some of the answers.

This workshop will give you real-life examples and tools that will help you foster concrete ideas that can be transferred to your own destination. Highlights include answers to these questions: • Who are today’s cruise guests and what do we need to offer them in a shore excursion?

• Where are the gaps in the shore excursion program in your destination?

• Where are the opportunities for new tours?

• How can you refresh an “old favorite” to increase sales?

• Should you stop operating a tour? How do you know?

• Would forming a profitable partnership give you new opportunities?

Panelists:

Amilcar Cascais, Vice President, Tour Operations, Carnival Cruise Lines FCCA Shore Excursions Committee Chairman Beth Hatt, Aquila Cruise Tour Excellence Hellen Mena, Aon Risk Services, Inc. of Florida

Marketing: Brand Identity - The Key To Success Location: Secretaria General (2nd floor, Convention Center) A high impact workshop addressing the priorities for Caribbean tourism in the context of global travel and the tourism industry and key implications for strategy and product development.

Moderator:

Terry Thornton, Senior Vice President, Itinerary Development and Revenue Planning Carnival Cruise Lines; FCCA Marketing Committee Chairman

Panelists:

Robin Rosenbaum-Andras, Senior Vice President, Onboard Media Ryan Blackett, Director of Cruise Tourism, Barbados Tourism Authority Shomari Scott, Director of Tourism, Cayman Islands Department of Tourism Cesar Lizarraga Gonzalez, Vice President, Port Operations, Puerto Costa Maya

WORKSHOPS

Wednesday, October 2 2:00 p.m. – 3:30 p.m.

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The Five Tourism Jewels of Cartagena Cartagena has become an attractive destination to the cruise industry because of the broad range of activities, history, culture and more. In the city, travelers can live exceptional experiences varying from adventure, weddings and honeymoons, culture, luxury, shopping, nature, golf, meetings, sun and sand.

These destination products, all endorsed by Proexport Colombia, have led to Cartagena’s burgeoning cruise industry and status as host destination for the Florida-Caribbean Cruise Association’s 20th annual Cruise Conference and Trade Show. Appropriately so, attendees will have a chance to sample some of these products, and Proexport has put together the top-five not-to24

miss hotspots that will show visitors why Cartagena has secured its status as a cruise and tourism powerhouse and why “Colombia is magic realism.”

1. Touring the Past Traveling by foot or riding on a carriage through the cobblestone streets of Cartagena’s historic center will allow tourists to enjoy the city’s iconic past, which dates back over 500 years. The city leaves a trail of its history as one the most important ports of America, built by the Spanish crown during the colonial era. It was the main administrative headquarters of Spanish officers in the New Granada, and it became an impenetrable

refuge against the pirates because of its 6.8 miles of walls surrounding the city.

providing visitors with new experiences in historic sites.

In this area, also declared a World Heritage Site

by UNESCO, modernity has made its way through the many stores and shops inside historic buildings, offering the latest collections of domestic and foreign designers’ apparel and accessories.

There are also dozens of galleries where local artists exhibit their paintings and sculptures.

Saunas, Turkish baths, hydrotherapy and massages are just some of the amenities these and other wellness centers offer. By combining a diet of fruits and vegetables, the sound of the waves and extracts or oils from native regional plants with medicinal properties, visitors will feel better, healthier and more peaceful.

2. A Wellness Destination

3. A Cultural Mecca

The imposing buildings of the Walled City, as the city is also known, date back to the 17th century and showcase an exclusive supply of fashion apparel. They are also home to beautiful boutique hotels that have been restored and fitted with modern amenities and personalized service,

For several years, Cartagena has served as the headquarters for the most important film, music and literature festivals on the continent. It confirms its designation as a preferred destination to host large events while reflecting its cultural tradition. Examples of its culture—such as the Gold 25

Museum, housing 500 pieces by the indigenous Zenu community, or the Palace of the Inquisition, where instruments used to punish heretics—dazzle locals and foreigners alike.

One of the modern-day and eye-catching experiences is the city tour, complemented with audio guides in several languages. This tour takes the visitor on a learning journey about the life and the works of Gabriel Garcia Marquez, who won the Nobel Prize in Literature and was inspired by the historic port’s sights.

4. Feast for the Senses Over 100 restaurants specialize in Mediterranean, Italian or fusion cuisine, but local and traditional fare—including fried food, rice, root tubers, soups and stews mixed with poultry, red meat and products from the nearby wetlands, rivers and the sea—is also available. With the variety of flavorful textures, aromas and deep flavors, there is a taste to satisfy every visitor’s palate.

5. Islas del Rosario: A Wildlife Sanctuary The archipelago consists of 27 islands located 22 miles southwest of Cartagena, making it one of the main attractions. Due to its natural wealth, attributed primarily to the coral formation, there are countless inhabitant living species ranging from mangroves and algae to crustaceans and fish. Declared a national natural park in 1977, it is an ideal setting for diving and snorkeling.

The reefs also provide the beaches with a peculiar setting; the waters are brushed with green and blue colors that contrast against the powdery white sand where visitors can sunbathe, walk, and watch the gentle waves splash against the boats that carry hundreds of tourists to sea. This paradisiacal backdrop is also available while experiencing the wide range of cuisine and hotels.

“Colombia Is Magic Realism”

Nothing is better than enjoying these dishes with a glass of coconut lemonade, mango biche or any other kind of natural fruit juices, which are varied and plentiful in Cartagena and the entire country.

The most popular are: mango, passion fruit, papaya, and even some exotic fruits, such as corozo and zapote—a popular fruit used in many different types of desserts. Mixing all of these ingredients in a fruit salad is yet another option to sweeten the day.

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With these options and more, it will be easy to experience why Cartagena and Colombia have become popular for both stay-over and cruise tourism. The 20th annual FCCA Cruise Conference & Trade Show will provide another opportunity for Cartagena to cement its position as a tourism and events powerhouse and show every attendee why “Colombia is magic realism.”

FCCA Silent Cruise Auction All Conference attendees are invited to participate in the Silent Auction. The FCCA Member Lines have graciously donated the following cruise vacations, which will be offered to the highest bidder at a fraction of their retail value. At the conclusion of the Conference, the person who submitted the highest bid for each cruise becomes the winner of that cruise. You will have the opportunity to submit and increase your bid throughout the Conference. Please remember that all proceeds from this Silent Cruise Auction will benefit the FCCA Foundation.

Carnival Cruise Lines 7-Night Caribbean Cruise for two on the most popular cruise line in the world. Imagine a tropical paradise at your fingertips complete with sun-drenched cays, endless beaches, and historical landmarks to behold. A Caribbean adventure with Carnival will have you setting foot on white sandy beaches and strolling down worldfamous marketplaces. Because you're sailing onboard the Fun Ship, you'll have a blast getting there – enjoy onboard fun, games, activities, and fantastic entertainment. Enjoy gigantic waterslides, towering amphitheaters, and a breadth of new activities that will occupy your imagination for years after your voyage

Disney Cruise Line 4-Night Bahamas Cruise for two in a deluxe ocean view stateroom with verandah. There's magic aboard a Disney cruise ship – a feeling that you simply can't experience anywhere else. Enjoy impeccable service, explore gorgeously-constructed decks and decorations that bring to life the movies and history of Walt Disney. From the moment you step onboard, know that you're in for a remarkable Disney adventure. Watch as characters from the movies spring to life to meet and mingle with the children in your family and perhaps even join your family on off-ship excursions!

7-Night Cruise for two in an ocean view stateroom.

Choose from various vessels and ports of calls, some exclusions apply.

Valid Dates: through – October 4, 2014 Estimated Value - $ 1,700.00

4- Night Bahamas Cruise for two in a deluxe ocean view stateroom with verandah - Aboard the Disney Dream sailing from Port Canaveral.

Choose from select dates Valid through October 20, 2014 Estimated value - $ 1,500.00

Celebrity Cruises 7-Night Caribbean Cruise for two onboard one of Celebrity’s Solstice Class ships (space available).

Celebrity Cruises offers an upscale yet casual cruise atmosphere where you will indulge in fantastic food, fun excursions, and outstanding service. Celebrity cruises will delight from the moment you step on deck with activities for the entire family. Explore an immaculately-decorated vessel that never fails to impress. While you're at sea, treat yourself to the exquisite dining opportunities that have made Celebrity so well renowned. Take a culinary journey at the Qsine and sample creations by master chef James Beard.

MSC Cruises (USA) Inc. 7-Night Caribbean Cruise for two in a balcony stateroom. A cruise is so much more than destinations to visit: it's the onboard style and service that define your experience and make a journey unforgettable. MSC Cruises is a world-famous leader that specializes in true hospitality. Enjoy warm, friendly service, an international crew to charm and impress, and a staff of entertainers to make you smile and dazzle you with outstanding talent. MSC cruises feature a new level of stateroom comfort with attentive hosts, plush blankets, beautiful decorations, and delightfully-appointed common rooms.

7-Night Caribbean Cruise for Two Choose from one of the Solstice Class ships sailing from Ft. Lauderdale, Miami or San Juan Valid Dates: Seasonal sailings from October 2013 through April 2014 Estimated Value - $ 1,800.00

7-Night Caribbean Cruise for Two Sailing from Ft. Lauderdale Valid Dates: (Seasonal Dates) October 2013 – October 2014 Estimated value $ 1,800.00

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FCCA Silent Cruise Auction Norwegian Cruise Line 7-Night Cruise for two in an ocean view stateroom. If there were a word to encapsulate your entire Norwegian Cruise Line experience, it would be this: Freedom. Enjoy the freedom to dine when and where you choose, freedom to wear the clothes that make you feel most comfortable and freedom to take advantage of everyday adventures and more fun than you've ever experienced before. Challenge one another on a Wii gigantic, twostory Nintendo screen. Shoot down fantastically wet and wild waterslides that soar above deck. And take your family out for even more fun at the lanes at an onboard bowling alley.

7-Night Caribbean Cruise for two in an ocean view stateroom. Choose from various ships and itineraries sailing from Miami Valid Dates: October 2013 – September 1, 2014 Estimated Value - $ 2,000.00 Princess Cruises 7-Night Caribbean Cruise for two on one of the five star fleet of Princess Cruises. (space available) There's cruising, and then there's cruising with Princess Cruises. For those unwilling to compromise style and service, for passengers who are prepared to indulge in comfort and an exceptional experience from dock to port, Princess Cruises will never disappoint. Enjoy your time aboard with luxurious spa treatments, relaxing hot tubs, and fantastic exercise amenities such as modern equipment and a jogging track. You'll love evenings on deck thanks to

the Princess' Movies Under the Stars® – a sensational way to take in a cinematic show with theater-quality sound while you munch popcorn. And yes, blankets are included.

7-Night Caribbean Cruise for two – (space available) Select from various vessels and dates sailing from select ports of call Valid Dates: October 2013 – October 2014 Estimated Value - $ 1,800.00 Royal Caribbean International 7-Night Caribbean Cruise for two (space available) onboard one of the many world class Royal Caribbean ships. Excitement first and foremost. Blue skies, thrilling excursions and more to do at sea. Royal Caribbean puts you at the center of the action with incredible onboard activities and cruise voyages that span the world. From the moment you wake up to the time you fall asleep in your spacious, comfortably-appointed stateroom, you're in for a boatload of fun. Enjoy thrilling Broadway-style shows and nightlife. Dine casually or dine elegantly.

You're in control, and you can plan your incredible Royal Caribbean vacation exactly the way you want it.

7-Night Caribbean Cruise for two (space available).

Select from various vessels and ports of call Valid Dates: October 2013 – November 1, 2014 Estimated Value - $ 2,000.00

Location & Hours of Bidding: Bids can be placed at the FCCA conference registration desk.

Monday, September 30, 2013 Tuesday, October 1, 2013 Wednesday, October 2, 2013

9:00 am - 12:00 pm, 2:00 pm - 7:00 pm 9:00 am - 12:00 pm, 2:00 pm - 6:00 pm 8:00 am - 11:00 am, 2:00 pm - 4:00 pm

Don’t forget to check your bid throughout the day to see if you are the highest bidder.

Bidding closes at 4:00pm on Wednesday, October 2.

Note: All cruise awards are based on space availability. Port charges, transportation to/from the port of departure are not included. All proceeds benefit the FCCA Foundation. The Foundation is a non-profit, charitable organization to benefit humanitarian causes in the Caribbean & Latin American Region.

The FCCA reserves the right to cancel any cruise auction if the bidding does not reach the undisclosed minimum for this silent auction.

Winners will be notified the day of the event if the bidding exceeded the amount needed to verify the auction as “valid” and the FCCA reserves the right to suspend any auction without notice, without any claims or prejudice. By bidding you automatically adhere to these rules and can make no claims against the FCCA or its Member Lines. All auctions are final, and payment must be made within 15 days.

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FCCA Trade Show Floor Plan

FCCA Trade Show Hours:

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Tuesday: 4:30pm – 6:30pm Wednesday: 9:00am – 12:00pm; 1:00pm – 6:00pm Thursday: 8:30am – 2:00pm

FCCA Trade Show Exhibitors AON * . . . . . . . . . . . . . . . . . . .34

Port of Key West (Key West Chamber of Commerce) 22

Barbados Tourism Authority . . . . . . . . . . . . . . . . . . .9

Port of St. Maarten * . . . . . . . . .30

BVI Ports Authority * . . . . . . . .32

Puerto Rico Tourism Company * 28

C.I. Mambo S.A.S. . . . . . . . . . . . . . . . . . . . . . . . .1, 2

Saint Lucia Tourist Board . . . . . . . . . . . . . . . . . . . .43

Cadence Keen Innovations . . . . . . . . . . . . . . . . . . . .7

Seatrade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

Discover Dominica Authoirty . . . . . . . . . . . . . . . . . .4

St. Vincent and the Grenadines Port Authority . . . . .14

Establissment Portuaire De Saint-Martin . . . . . . . . . .3

The Antigua and Barbuda Tourism Authority . . . . . .20

Grenada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

The Port Authority of Jamaica . . . . . . . . . . . . . . . . . .6

Guadeloupe Islands Tourist Board . . . . . . . . . . . . . .15

Guatemala Tourism Board - INGUAT . . .24, 25, 26, 27

Tourism Development Co. Ltd. (Trinidad) * . . . . . . . . . . . . . . . . .31

Hippo Tours Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .17

USVI Dept. of Tourism . . . . . . . . . . . . . . . . . . . . . . .8

International Cruise & Ferry Review . . . . . . . . . . . .21

FCCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10, 11

Martinique Tourism Authority . . . . . . . . . . . . . . . . .5

UBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12, 13

Ministry of Tourism of the Dominican Republic * . . . .29

* Premiere Exhibitor

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FCCA Essay Contest Winner What Makes My Destination Different From Others?

Tommy laid in bed listening to the voices of the men in the village who gathered under his window which was next to the street light. They were swapping their stories of their travels but not all of them were pleasant. He thought of the many tourists who came to Barbados and asked himself, “What makes Barbados different from other places?”

Azizi A. Alleyne 12 years old, The St. Michael School Barbados

Our warm Barbadian people are our most precious resource. Their friendliness makes the island one of the most revisited in the region. Many, including myself, have encountered the negative act of racism while on vacation in foreign lands. Barbadians would hardly ever display such negative acts. All are welcome to visit my island at any time.

We are a democratic society; our political elections are peaceful and Barbadians are free to choose who they want to lead this country. You won’t hear of tourists being warned by their homeland officials to avoid travelling to Barbados during our political elections. Our level of crime is low compared to other countries. Tourists often talk about being able to wander the island freely as they explore the beauty of the island.

Some might say that Barbados is an expensive destination, but is that really true? You can literally travel around our picturesque island on a low budget. There is no other country in the Caribbean or Latin America where you can travel, on public transportation, to destinations near or far for the same small fee of US$1. How “sweet” is that?

Again, if you are travelling on a low budget why not try dining outside of your hotel. You can explore the island’s local dishes from the locals themselves. For example: barbeque pigtails, pudding and souse. Of course, don’t forget our national dish, cou cou and flyng fish. Mmmm sounds tasty huh? A visit to Oistins is a must. This tiny town is a local fish market during the day but at night it transforms into a “fish-fry”. On Friday nights, tourists can enjoy a delicious meal as well as a party atmosphere. Now that’s unique.

Travelling with my family to foreign lands we always have to buy bottled water. Why buy bottled water when you can have tap water? Unlike other destinations Barbados has some of the purest water in the world that can be drunk straight from the tap. I am certain that many persons while travelling cannot do such a thing in other destinations. My island is blessed with coral limestone rock. Our porous rock acts as a natural strainer that purifies the island’s water.

Another blessing Barbados has received from the coral is that it is the only island in the region to have all white sandy beaches.

Also the beautiful limestone creations in Harrison’s Cave have left many tourists speechless. Here Mother Nature has outdone herself. The way she has decorated the cave with the crystal clear water falls, the hanging chandeliers of the stalactites and the stalagmites drape the floor like white icing on a cake. Many say parts of the cave resemble and give the feeling of a cathedral.

The island has the oldest Jewish Synagogue in the western hemisphere, along with the third oldest Parliament. Such historical value has led UNESCO to name the main town of Barbados, Bridgetown, and Its Garrison as a World Heritage Property.

You need to come to one of the walking tours of the Property. I have done tours and was amazed at the wealth of history we possess.

What more can I say about what makes my destination different from others? Barbados is not just sun, sea and sand like other destinations it’s also about much more. My destination is friendly, economical, beautiful, full of adventure and historical. In other words it’s a boredom buster! My destination is definitely, I repeat definitely different from others!

Tommy’s eyes began to close as he got very sleepy. He felt assured that tourists would continue to come to Barbados and he was glad since his job as a tour guide depended on it.

Junior Division Finalists: 2nd Place – Jacinth Hunkins from St. Maarten 3rd Place – Ercha Stapleton from Nevis

JUNIOR DIVISION

The islands in the Caribbean region share a similar historical culture based on slavery, sugar and rum. As a result, many still have plantation houses in existence, Sunbury Plantation and St. Nicholas Abbey, to name a few in Barbados. But my island’s rich fascinating historical value goes beyond the plantations. Barbados has the first rum refinery in the region called Mount Gay Rum. Our rum is known worldwide as a very tasty rum.

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FCCA Essay Contest Winner What Makes My Destination Different From Others?

A friend, whom I had met on the internet, was contemplating a trip and asked me what would make her visit my island. I had always wondered why so many tourists were attracted to Barbados and called it paradise.

I decided to go undercover to satisfy my curiosity and entice my friend away from other exotic locations. I grabbed my hat, sunglasses, a tie-dye shirt and all the other trappings of a tourist and employed a very convincing English accent (thank you James Bond). I sidled up to a group of English tourists since this is where most of our visitors are from as they gathered in the UNESCO World Heritage Property Historic Bridgetown and Its Garrison.

YANNIC BOYCE 16 years old, Combermere School Barbados

They were on an island tour and we began with a walk through the capital with visits to places I would have walked by like the Parliament Building, the third oldest parliament in the Western Hemisphere and a fine example of British colonial architecture. The tourists found much delight in observing the roadside fruit and vegetable vendors while making their way over the bridge built in the 1600s by Amerindian settlers and for which the capital is named. These everyday things held great significance to the tourists who were fascinated by ackees and sugarcane in its raw form.

The tourists, some for the first time, went to the beach and revelled in the clear waters and white sand. I was so shocked!

Here it was, this beach was in my backyard practically, many people have not even been to one. We watched the turtles and drank coconut water straight from the shell, something I do every Sunday, but for thousands of tourists, this simple pleasure had eluded them all their lives.

From there, we went to Kensington Oval where we encountered none other than the living cricket legend, Sir Garfield Sobers. Oh the excitement on the older Englishmen’s faces when Sir Garry, revered as the world’s greatest all-rounder, began to tell tales of his cricket matches. His recollections included being the first man to hit six sixes in an over and his record of 365 runs in an innings which stood for over 30 years. The tourists queued for photos with this National Hero on the grounds of the 1822 Kensington Oval the home of some of the fiercest cricketing battles and historic records. Sir Garry had been of no great significance to me having met him as a child.

Over at the Barbados Wildlife Reserve the tourists were in awe of the free running Barbados Green Monkey while conservationists told tales of how they were unique to the island. I could not help but remember the times those pesky monkeys created a stir at picnics and tours. Who would have thought that these troublesome primates were actually indigenous to my island and a major attraction for these oblivious tourists?

The tour was coming to an end and I was surprised that I lasted a whole day as a fake tourist and no one knew, although I think the tour guide had his suspicions about me when I had mistakenly blurted out an answer in plain dialect and that distinctive accent. On the way back to Bridgetown the tour guide talked about the rest of the week and the activities planned like visiting Harrison’s Cave, international superstar Rihanna’s childhood neighbourhood and Kadooment festivities and pre-parties. Also boat rides and other fun things. I was sorry I had to miss out on these but from what I gathered and experienced I understood what made Barbados different from other countries.

Senior Division Finalists: 2nd Place – Ariana T.K. Joseph from Antigua 3rd Place – Netanya Keil from Trinidad & Tobago

SENIOR DIVISION

At lunchtime and we stopped at one of the hundreds of rum shops for something to eat. The tour guide recommended our National Dish, “Cou-cou and Flying Fish” and other Barbadian foods like “Pudding and Souse”, “Fishcakes” and “Bakes”. Most of the tourists loved our delicacies and even took away extra. I settled for “Macaroni Pie” and chicken because no one’s “Cou-Cou” is better than my grandmother’s. The tourists also consumed our world famous Mount Gay Rum, which was produced since 1703 gives Barbados the distinction of being the birthplace of rum. Out of that came Crop Over a festival of thanksgiving for the end of the sugar cane harvest. My island is truly different.

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Sequence of Events MONDAY ~ September 30th 7:00 AM - 8:00 AM 8:00 AM - 12:00 PM 9:00 AM - 12:00 PM 12:00 PM - 2:00 PM 1:00 PM - 9:00 PM 2:00 PM - 7:00 PM 7:30 PM - 10:00 PM

Breakfast (Conference Hotels) Trade Show, Exhibitor Move-in - Exhibit Hall (2nd Floor, Convention Center) Conference & Trade Show Registration -Obregon Hall (1st Floor, Convention Center) Lunch - Animas (1st Floor, Convention Center) Trade Show, Exhibitor Move-in - Exhibit Hall (2nd Floor, Convention Center) Conference & Trade Show Registration - Obregon Hall (1st Floor, Convention Center) Dinner (Hilton Hotel - Garden)

TUESDAY ~ October 1st 7:00 AM - 8:00 AM 8:00 AM - 12:00 PM 9:00 AM - 12:00 PM

Breakfast (Conference Hotels) Trade Show, Exhibitor Move-in - Exhibit Hall (2nd Floor, Convention Center) One-on-One Meetings - Meeting Rooms (3rd Floor, Convention Center) Cruise Executives & Delegates ONLY 9:00 AM - 12:00 PM Conference & Trade Show Registration - Obregon Hall (1st Floor, Convention Center) 9:00 AM - 1:30 PM Complimentary Tours for Attendees 12:00 PM - 2:00 PM Lunch - Animas (1st Floor, Convention Center) 2:00 PM - 3:30 PM Coffee Break @ Workshops 2:00 PM - 6:00 PM Conference & Trade Show Registration - Obregon Hall - (1st Floor, Convention Center) 2:30 PM - 4:00 PM Workshop - Care Team Overview Salon Arsenal (2nd Floor, Convention Center) 2:30 PM - 4:00 PM Workshop - Itinerary Planning for the Future: What you need to know Secretaria General (2nd Floor, Convention Center) 4:30 PM Trade Show Grand Opening - Exhibition Hall (2nd Floor, Convention Center) 4:45 PM - 6:15 PM Cocktail Reception @ Trade Show - Exhibition Hall (2nd Floor, Convention Center) 6:30 PM - 7:30 PM Conference Opening Ceremony - Auditorio Getsemani (2nd Floor, Convention Center) 8:00 PM - 11:00 PM Welcome Party - Port of Cartagena

WEDNESDAY ~ October 2nd 7:00 AM - 8:00 AM 8:00 AM - 11:00 AM 9:00 AM - 10:00 AM 9:00 AM - 12:00 PM 9:30 AM - 11:30 AM 10:00 AM - 10:30 AM 10:30 AM - 12:00 PM 10:30 AM - 12:30 PM 12:00 PM 1:00 PM 1:00 PM 2:00 PM -

2:00 PM 6:00 PM 2:00 PM 3:30 PM

2:00 PM - 3:30 PM 40

Breakfast (Conference Hotels) Conference & Trade Show Registration - Obregon Hall (1st Floor, Convention Center) CEO/Presidents State of the Industry - Auditorio Getsemani (2nd Floor, Convention Center) Trade Show - Exhibition Hall (2nd Floor, Convention Center) Coffee Break @ Trade Show (Convention Center - Exhibit Hall Foyer) CEO/Presidents & Minister Welcome Reception (*Private) Salon Pegasos (1st Floor, Convention Center) CEO/Presidents & Minister Meeting (*Private) Salon Pegasos (1st Floor, Convention Center) One-on-One Meetings - Meeting Rooms (3rd Floor, Convention Center) Cruise Executives & Delegates ONLY Lunch - Animas (1st Floor, Convention Center) Trade Show - Exhibition Hall (2nd Floor, Convention Center) Coffee Break @ Workshops Workshop - Customer Service & Safety: Critical Elements to Shore-Excursions Salon Arsenal (2nd Floor, Convention Center) Workshop - Marketing: Brand Identity - The key to success Secretaria General (2nd Floor, Convention Center)

Sequence of Events 2:00 PM - 4:00 PM 3:00 PM - 4:00 PM 4:00 PM - 6:00 PM 6:00 PM - 7:00 PM 7:30 PM - 11:00 PM

Late Registration - Obregon Hall - (1st Floor, Convention Center) Press Conference (Convention Center) One-on-One Meetings - Meeting Rooms (3rd Floor, Convention Center) Cruise Executives & Platinum Members ONLY Exclusive Cocktail Reception - Exhibition Hall (2nd Floor, Convention Center) Cruise Executives & Platinum Members ONLY Colombia Night Extravaganza - Exhibition Hall (2nd Floor, Convention Center)

THURSDAY ~ October 3rd 7:00 AM - 8:00 AM 8:30 AM - 10:00 AM 8:30 AM - 2:00 PM 10:30 AM 10:00 AM - 11:00 AM 12:00 PM - 2:00 PM 12:00 PM - 2:00 PM 2:30 PM - 7:00 PM 3:00 PM - 7:00 PM 7:30 PM - 11:00 PM

Breakfast (Conference Hotels) One-on-One Meetings - Meeting Rooms (3rd Floor, Convention Center) Cruise Executives & Platinum Members ONLY Trade Show - Exhibition Hall (2nd Floor, Convention Center) Drawing of Passport to Prizes - Exhibition Hall (2nd Floor, Convention Center) Coffee Break @ Trade Show - Exhibition Hall (2nd Floor, Convention Center) Lunch - Animas (1st Floor, Convention Center) Exclusive Platinum Luncheon - (Hotel Santa Teresa-La Capilla Room) Cruise Executives & Platinum Members ONLY Trade Show, Exhibitor Tear-down - Exhibition Hall (2nd Floor, Convention Center) One-on-One Meetings - Meeting Rooms (3rd Floor, Convention Center) Cruise Executives & Delegates ONLY Conference Closing Party - Animas (1st Floor, Convention Center)

FRIDAY ~ October 4th 9:00 AM - 2:00 PM 9:00 AM - 6:00 PM

Complimentary Tours for Attendees Exclusive Tour - Cruise Executives & Platinum Members ONLY

PLEASE NOTE TRANSPORTATION: Complimentary transportation will be provided to and from official conference hotels and events. You must wear your Conference badge to utilize these services.

BADGES: All conference participants are asked to wear their badges at all times during the FCCA Conference.

Badges will be required for admission to all social functions, business sessions and to utilize complimentary transportation services. Only conference DELEGATES will be admitted to the business sessions (workshops and one-on-one meetings).

DRESS CODE: All business functions, including the Conference Opening Ceremony, are Business Casual (Sport Jackets are optional for the opening ceremony) Evening functions are as follows: • Monday evening dinner is elegantly casual • Tuesday evening for the welcome party is elegantly casual • Wednesday evening for the night extravaganza is elegantly casual • Thursday evening for the closing party is elegantly casual BREAKFAST: Complimentary breakfast will be available to registered conference attendees at official listed conference hotels only.

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Congratulations to FCCA on its 20th Annual Cruise Conference & Trade Show!

Modern cruising was invented at Por t Miami. Today, we are the global headquar ters for the world’s largest cruise lines and proud to be the home por t of the world’s most exciting and modern cruise ships. F or itineraries to the B ahamas, the C aribbean, Mexico, and beyond, Por tMiami will always be the Cruise Capital of the World! For more i n f o r m a t i o n , p l e a s e v i s i t m i a m i d a d e . g o v/p o r t m i a m i