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WEST INDIAN COMPANY
GALLOWS BAY DOCK
A GREAT CRUISE STARTS WITH A GREAT PORT. OR FOUR. Head toward a cruise destination both you and your passengers will appreciate. The four ports of the U.S. Virgin Islands offer well-established cruise destinations with newly renovated and fully appointed facilities. Additionally, St. Croix offers highly efficient bunkering services. Plus, our white sand beaches, turquoise waters and picturesque towns offer all the island experiences your passengers are looking for. For more information on the ports of the U.S. Virgin Islands, visit www.viport.com and www.wico-vi.com.
ÂŠ2013 U.S. Virgin Islands Department of Tourism
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By land or by sea.
DOMINICAN REPUBLIC HAS IT ALL
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FLORIDACARIBBEAN CRUISE ASSOCIATION
THE FLORIDA-CARIBBEAN CRUISE ASSOCIATION MAGAZINE
Third Quarter 2013
Micky Arison Chairman Carnival Corporation
21 FCCA Central America Cruise Summit Increases Region’s Cruise Industry Opportunities
Karl L. Holz President Disney Cruise Line 24 Cruise Line Executives and FCCA Platinum Members Gather in Belize for FCCA PAMAC Platinum Event
Richard E. Sasso President & CEO MSC Cruises (USA) Inc. Kevin Sheehan FCCA Chairman, CEO Norwegian Cruise Line Stephen A. Nielsen Vice President, Caribbean & Atlantic Shore Operations Princess Cruises Adam Goldstein President & CEO Royal Caribbean International
Omari Breakenridge Director, Communications & Design
Cover photo: Caragena de Indias
10 Cruise Industry News & Platinum Highlights 56 Platinum Member Listing 60 Associate Member Listing
29 Potential Cruise Expansion in Asia: The Connection to the Caribbean By John F. Tercek, Vice President, Commercial Development, Royal Caribbean Cruises, Ltd. 33 Globalization of Cruise Industry Leads to Global Opportunities, Responsibilities and Expectations By Cruise Lines International Association (CLIA)
39 The Five Tourism Jewels of Cartagena
64 Faces in the Industry Terri Cannici Vice President, Operations Adam Ceserano Senior Vice President
68 Meetings and Greetings
Nathalia Gomez Membership Administrator
The U.S. Virgin Islands: Your Gateway to Paradise
James Kazakoff Senior Director, Event Operations
Royal Princess’s Dramatic Debut Brings Cruise Industry Cheer
Jessica Lalama Executive Assistant
Above and Beyond - TUI Cruises’ Environmental Engagement
Justin Paige Manager, Communications, Research & Marketing
PortMiami: Cruise Capital of the World
Antigua and Barbuda Tourism Stakeholders Successfully Complete Service and
Michele M. Paige President Florida-Caribbean Cruise Association (FCCA) 11200 Pines Blvd., Suite 201, Pembroke Pines, FL 33026 Phone: (954) 441-8881 • Fax: (954) 441-3171 Website: www.f-cca.com • E-mail: firstname.lastname@example.org Cruising Magazine © 2013 ~ All Rights Reserved. Reproduction in whole or in part, in any form, electronic or otherwise, without written permission of the FCCA is prohibited. To subscribe or change your address, please send requests to email@example.com
Shore Excellence Training 52
An Investment That Cruise Destinations Cannot Afford to Ignore
FCCA Member Lines AIDA Cruises • Azamara Club Cruises • Carnival Cruise Lines • Celebrity Cruises • Costa Cruise Lines • Cunard Line Disney Cruise Line • Holland America Line • MSC Cruises (USA) Inc. • Norwegian Cruise Line P&O Cruises • Princess Cruises • Royal Caribbean International • Seabourn • TUI Cruises The information in this publication is provided "as is." FCCA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information, services, products and materials contained herein. FCCA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication.
Third Quarter 2013 • Cruising Magazine 5
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President’s Letter “Partnering should be wielded as a sword, not a shield. It best suits com-
panies with aspirations that exceed their resources.” –Curtis E. Sahakian
In business and life, partnerships are an invaluable commodity. We often rely on our partners for ideas, input, support or just a voice to break the silence. They are the ones we turn to if we want to expand or need a helping hand.
Michele meeting with Roberto Borge, Governor of Quintana Roo, Mexico.
Of course, like any precious resource, reliable and knowledgeable partners are rare. Without the proper avenues, they can be hard to find and even harder to access. However, the FCCA helps paves these inroads to develop mutually beneficial relationships with our destination partners at both the public and private sectors and help them actualize our wealth of means and know-how.
This is also one of the main focuses of our 20th annual Conference & Trade Show in Cartagena, Colombia. Its balance between business sessions, social functions and the Trade Show—coupled with the attendance of almost 100 cruise executives, representatives from destinations’ governments and over a thousand stakeholders from all facets of the industry—create the perfect forum for the exchange of information and industry trends, sharing of ideas, and cultivation of business relationships that can lead to valuable partnerships.
Additionally, the Conference epitomizes what the FCCA Platinum and Associate Membership offer, as this is just one of the many FCCA annual events that brings together our members, destination representatives, and cruise line executives to help them benefit from each other and grow the industry together. It is also one of the many tools we use to foster this kind of communication and relationship building, along with meetings, projects, publications and much more.
This edition of Cruising highlights more ways we accomplish this—such as our annual Platinum PAMAC Summit and semi-annual Central America Cruise Conference—along with directly spotlighting some of our partners, like Colombia’s stellar destination product and what can be experienced during the FCCA Conference & Trade Show; PortMiami’s recent growth and accomplishments; Royal Princess’s release; TUI’s environmental concern and actions; and Carnival Corp.’s latest developments. It also shares some of our partners’ priceless knowledge, such as a state of the global cruise industry from our sister organization, Cruise Lines International Association (CLIA), and input on how globalization can benefit regions such as the Caribbean, along with the entire industry, from John Tercek, vice president of commercial development, Royal Caribbean Cruises, Ltd.
So take a minute or an hour to learn about the FCCA, some of its partners and the industry as a whole. Or better yet, experience it first-hand at the 20th annual Conference & Trade Show in Cartagena, Colombia from September 30 – October 4.
Michele M. Paige
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Download our FREE app at atlantis.com/app. WiFi available for purchase.
Only at Atlantis Aquaventure Mayan Temple
Dolphin Cay Shallow Water Interaction Deep Water Swim Casino
To learn more about these exciting programs, please visit our cruise partners websites: Carnival Cruise Lines, Disney Cruise Lines, MSC Cruise Lines, Norwegian Cruise Lines, Royal Caribbean International. Or to begin oďŹ€ering these Atlantis Excursions through your cruise line, please contact PIDfirstname.lastname@example.org
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Cruise Industry News & Platinum Highlights Cartagena de Indias Cruise Ship Terminal: Host of the 20th Annual FCCA Welcome Party
The Cartagena de India’s Cruise Ship Terminal is honored to announce its role as host to the Welcome Party of the 20th annual Conference & Trade Show, the largest cruise conference in the Caribbean, taking place from September 30 – October 4, 2013. This event offers an excellent opportunity for cruise line executives, tour operators and others involved in the cruise industry visiting Cartagena and Colombia for the first time to experience a wonderful evening filled with magic on our newly inaugurated dock and enjoy the most exotic Caribbean flavors and rhythms while observing the historic Bay of Cartagena. This will definitely will be a once-in-a-lifetime experience! Port Saint John Saint John, New Brunswick, Canada
From our historic streetscapes to our rugged coastline, Saint John, New Brunswick is naturally inviting. 10 Cruising Magazine • Third Quarter 2013
Port Saint John is at the heart of Canada’s first incorporated city. This cultural hub is situated on Canada’s eastern coast, brimming with culinary hot spots, stylish boutique shopping and adrenaline-pumping excursions. Think small city charm with big city amenities.
only 15 minutes from key attractions like NASA Space Center and 37 minutes from downtown Houston. The Houston Hobby Airport and the George Bush Intercontinental Airport are located, respectively, 25- and 45minutes away from Bayport.
You don’t have to drive far to find the highest tides in the world. Experience the world famous Bay of Fundy close up, so close your toes are sinking into the ocean floor. Walk the beach, kayak on the Bay and unwind with a bowl of steaming seafood chowder before you leave.
PortMiami: More Cruise Brands and New-Build Vessels
We’re celebrating 25 years in the cruise business this year, and many more ahead. This unparalleled landscape and everyone in it will keep you coming back to the Bay of Fundy. Port of Houston Authority and Princess Cruises Lock in Two More Sailing Seasons The Port of Houston Authority has reached agreement with Princess Cruises to make passenger calls for two additional cruise seasons, in addition to the sailings that will kick off later this year in November at the state-of-the-art Bayport Cruise Terminal located in Pasadena, Texas. The agreement calls for Princess Cruises to sail from Bayport during the 2014-2015 and 2015-2016 cruise seasons. The inaugural cruise is an unprecedented sailing to support U.S. veterans aboard Caribbean Princess. The historic cruise, which will sail between November 5 and November 9, is expected to raise up to $1 million for two U.S. veterans organizations, the Vietnam Veterans Memorial Fund (VVMF) and Operation Homefront. The Bayport Cruise Terminal is located
PortMiami, the Cruise Capital of the World, continues to grow as it welcomes the new cruise season with yet another cruise brand joining the port’s already impressive roster. In November 2013, MSC Cruises will bring one of its newest vessels, the MSC Divina, to PortMiami to homeport year-round. In January 2014, PortMiami will welcome Norwegian Cruise Line’s new-build ship, the Norwegian Getaway, which will also homeport year-round in Miami. PortMiami is proud to be home to some of the world’s leading cruise lines: Aida Cruises, Azamara Cruises, Carnival Cruise Lines, Celebrity Cruises, Costa Cruises, Crystal Cruises, Disney Cruise Line, MSC Cruises, Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises, Resorts World and Royal Caribbean Cruises. With 13 cruise brands berthing 31 ships, PortMiami is clearly the departure destination of choice for cruises to the Bahamas, the Caribbean, Mexico and beyond, offering cruise vacations
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Cruise Industry News & Platinum Highlights for every taste and budget, from family fun to luxury cruising. Mobile: A Hotspot for New Industry
San Souci Ports, in collaboration with Audio Guide Dominicana, has created a guided tour designed for hearingimpaired cruisers visiting the city of Santo Domingo, which will be available for the next cruise season. Through a special visual device that displays explanations of places of interest in ASL, hearing-impaired cruisers will discover five of the top museums of the Colonial City in an interactive way.
Mobile has been a busy port, despite not having a ship home ported here. We were able to help Carnival with Triumph when they had their unfortunate incident in February. The Triumph docked here for 36 days while they worked to repair and make her seaworthy to travel to the Bahamas for her extensive upgrade. Then Carnival Conquest needed a port, and Mobile was ready to help. Our motto is “Ready and willing to help our friends.” Also, Mobile has seen an increase in industry with Austal Shipbuilding, as well as a recent announcement by Airbus to build A320 commercial airliners in Mobile, which will contribute to job opportunities for our local economy. While most areas are losing or struggling to maintain industry, Mobile is a hotspot for new industry. Mobile and the State of Alabama have been instrumental in making this happen! Sans Souci Ports Offers Guided Tour for Disabled
Among the attractions to visit in the circuit will be: America's First Cathedral, Colombus Alcázar, Museum of the Royal Houses (Casas Reales), Memorial Museum of Dominican Resistance and the Museum of Man in the Cultural Plaza. In the near future, other monuments will be added to the route. Sharon Mei, commercial director at Sans Souci Ports, mentioned that thanks to this system, hearing-impaired cruise passengers who visit this destination will enjoy an inclusive experience with the same conditions as any other tourist. With over 200 devices for cruise ship groups, this new initiative complements the Special Guide for Museums that Audio Guide has been developing jointly with the Ministry of Culture of the Dominican Republic. Sans Souci Ports is a unique multi-purpose (cruises, cargo, events and ferry) private port that is safe and efficient, service-oriented, focused in preserving the environment and socially-committed. St. Christopher Air and Sea Ports Authority to Accommodate World’s Largest Passenger Ships The St. Christopher Air and Sea Ports Authority (SCASPA) signed a memorandum of understanding with
Massachusetts-based firm, Jay Cashman, Inc., to develop a second cruise pier at Port Zante. Scheduled for November 2014 completion, it will be built alongside the existing pier and capable of berthing the world’s largest passenger ships. SCASPA is also installing a breasting dolphin at the cargo pier, scheduled for 2013 completion, to accommodate ships over 850 ft. long, so St. Kitts can berth three large ships by the 2013/14 season start. Further, plans are underway for additional development of Port Zante and the modernization of yacht entry and clearance administration. At the airport, construction of a 1-megawatt solar farm is underway, as is replacement of 25-year-old runway lighting cables, design of a new airport master plan, including reconfiguration of the terminal interior, and construction of the private jet terminal, all scheduled for completion before year-end 2013. British Virgin Islands Something for Everyone
The British Virgin Islands is a tropical oasis nestled amongst two cobalt waterways in the heart of the Caribbean. Wide verdant landscapes and towering volcanic mountains rise majestically over white beaches and crystal seas. The natural allure and mystique of these 60 islands and cays entices cruisers around the globe. The BVI’s tour programs will be upgraded and further Third Quarter 2013 • Cruising Magazine 11
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Cruise Industry News & Platinum Highlights diversified in tandem with our plans for upcoming port improvements. Getting on the water is an essential BVI experience. In under an hour, sail to amazing snorkeling and diving spots, as well as to off-the-beaten path inlets with slivers of gorgeous beach. Island-hopping is fun and easy, and the reliable network of ferries and boat rentals make it easy to explore the area’s many aquatic attractions. The recent purchase of a 149-foot ferry by a local tour operator will provide for more exciting tours for our cruise guests! Chukka’s Good Hope Undergoes Multi-Million Expansion
feature a pool and leisure area, adult challenge course, kids playground and exotic bird aviary.
was responsible for coordinating the project’s logistics.
To learn more about Chukka adventure, culture and leisure tours, call toll free 1-877-4-CHUKKA or visit www.chukkacaribbean.com
Saint Lucia to Host Range of Events
St. Vincent and the Grenadines Students Design Mural Showcasing Heritage and Tourism Sites
In early 2011, Chukka opened a new location at Good Hope Estate 15 minutes from the Port of Falmouth. Good Hope was chosen for its more than 2,000 acres of lush plant life, scenic views, the majestic Martha Brae River, and the role this property played in Jamaica’s history. Now, Good Hope is undergoing a multi-million dollar expansion to be finished in October, when the first Disney cruise arrives in Falmouth. The expansion includes a partnership with Appleton Rum, Jablum Coffee and Walkerwood Jerk Seasoning to create a Caribbean village where guests can see, smell, touch and taste many of our unique locally manufactured products. Chukka has also enhanced the area to 12 Cruising Magazine • Third Quarter 2013
Following weeks of work by a group of art and design students of the St. Vincent and the Grenadines Community College, a mural highlighting numerous St. Vincent and the Grenadines heritage and tourism sites was unveiled on July 23rd, 2013. The project formed part of an elective that provided the students with the additional requirements needed to complete their AS.c Degrees. The mural is located on the exterior wall of the Savea-Lot Supermarket building, at the entrance of the Kingstown Cruise Terminal on upper Bay Street. It is divided into sections and showcases sites mainly from the mainland interior region. Plans are continuing to commission the students to paint other murals, which will also showcase sites from the Grenadine islands. Sponsorship for the project was provided by a number local business, along with the Kingstown Cruise Terminal. The Ministry of Tourism/Tourism Authority’s marketing sub-committee
On September 26 – 29, 2013, Saint Lucia will host a roster of destination wedding experts during the first annual “LOVE Elevated” Wedding Symposium. Seminar topics will range from “Marketing to Brides; Best Practices” to “Creating the Ideal Destination Wedding Experience.” The weekend includes site visits around the island, a showcase of island wedding vendors hosted at Sandals Grande, and a wedding at the iconic Pigeon Island National Landmark. From November 1 – 3, 2013, Saint Lucia once again welcomes renowned health, fitness and wellness experts during the third annual Health & Wellness Retreat: “Elevate Yourself.” Noted experts include Cat Cora, the only female Iron Chef winner, and Gabrielle Bernstein, featured on Oprah’s Super Soul Sunday as a next generation thought leader, among others. Specialists will also provide nutritional, wellness, health, relaxation and beauty advice, tips and hands-on experiences through beachside clinics, healthy cooking demonstrations, wellness seminars, daily indulgent spa treatments and sunrise mediations. La Place Carenage Duty-Free Shopping Mall in Saint Lucia Offers Affordable Luxuries
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Cruise Industry News & Platinum Highlights Over 40% of all Saint Lucia cruise passengers visit La Place Carenage DutyFree Shopping Mall during their visit. Located alongside one of the main berths in the heart Castries, its quaint, colonial façade is a siren call that never fails to lure customers in to sample the rich variety of offerings. La Place Carenage offers the best of all worlds. At one end of the spectrum is a vast range of products that offer great value. At the other end of the spectrum is high-end merchandise, still offering great value, but in a different price bracket. Capturing the essence of this all-encompassing strategy is the mall’s branding of affordable luxuries, as the mall offers just about everything – jewellery, clothes, souvenirs, arts and crafts, perfume and even two restaurants. There is much more to La Place Carenage beyond its own marketing efforts. For example, the mall is always an integral part of the St. Lucia Jazz Festival, which takes place in early May every year. For over 15 years, La Place Carenage has put on Tea Time Jazz, where visitors can enjoy free tea, coffee and snacks along with the live jazz music. La Place Carenage will also be the focus of the new waterfront development. The design of the new development will reflect the magnificent façade of La Place Carenage, improving the ambience of the entire area and enabling the mall to offer even better customer service in a shopper-friendly setting. Puerto Rico Extends and Expands Incentives to Cruise Lines, Ready to Begin Pier 3 Improvements Puerto Rico recently enacted Law 80, extending the cruise incentive program until June 30, 2018. Governor
Alejandro García Padilla has declared he “recognizes the cruise industry's great potential for growth in Puerto Rico.” The law adds several incentives geared towards regaining homeport capacity, particularly three- and fourday cruises. It also enhances transit incentives in order to foster longer day calls and thus amplify the visit's impact on the island's economy. The Puerto Rico Tourism Company will be the sole administrator of the program.
tranquil adventurous-type activitiess are targeted for this experience. It comes in the form of personalized guided kayak trips that focus on Grenada’s natural beauty, while expounding the virtues of conserving and protecting the land and marine environments. The excursion is tailored to raise awareness about the need to better appreciate Grenada’s unique ecosystems and understand the characteristics of the mangrove-dominated environment.
Puerto Rico is also upping the ante by investing in infrastructure improvements. The island is beginning a $7 million project in Pier 3, which will allow it to welcome both Oasis- and Quantum-class ships. These include moorings, bollards and catwalks. These improvements will finally enable San Juan to become competitive with fellow Caribbean destinations and receive the world's largest ships.
Internationally, kayaking has become a very enjoyable means by which families have galvanized towards the positive health benefits that accrue accordingly. Martinique's Efforts for Cruise Tourism Development
New Conservation Kayak Product Added to Grenada’s Attractions Mix Recent upgrades of its port infrastructures to meet cruise lines’ needs have definitely put Martinique on the cruise Map. Visitors to Grenada can now experience a tourism product from Conservation Kayak of Whisper Cove Marina in Woburn, St. George. This recently commissioned addition to Grenada’s attractions mix had its genesis when Jamie Barrett and his colleague Amber Jack decided to invest in the establishment of a safe, sustainable eco-tourism business with a fleet of 10 kayaks. People who love doing things differently and who savour peaceful and
Pointe Simon Cruise Terminal’s Upgrades A 9-million-euro expansion of downtown Pointe Simon pier was completed by mid-January 2013 to accommodate Oasis-class ships on the east side and ships measuring 221 meters, of the Costa Romantica type, on the west side. Tourelles Cruise Terminal’s Upgrades and Revamp Tourelles Cruise Terminal underwent a one-million-euro global upgrade and revamp in 2012 to accommodate disembarking and embarking guests of
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Cruise Industry News & Platinum Highlights MSC Musica, Costa Magica, Horizon, Club Med and le Ponant next season. The project included 300 parking places, dedicated drop-off areas for passengers, waiting area for disembarking guests, passenger and baggage check-in area, anti-return turnstiles at restricted areas, luggage carts and cages for baggage handling and replacement of all fenders quayside. Following those important port investments, Martinique should register 185,000 passengers in 2013/2014, a 30% increase from last season. Guaymas to Receive Cruise Calls
Guaymas will start receiving cruises again at the end of this year. On December 9, 2013 it will welcome Holland America Line’s Statendam. Guaymas—part of the route of the Sea of Cortes (once called “the aquarium of the world” by Jacques Cousteau)—is home to both Yaquis and Seris tribes, as well as an amazing ecosystem where the ocean, desert, and mountains converge. The Port of Guaymas also announced that 14 cruise ships have already been confirmed by 2014. Ten cruises from Un-Cruise Adventures will homeport in Guaymas starting July 5 and ending in October. Un-Cruise Adventures offers 7and 14-night cruises visiting beautiful and biologically diverse islands where you will be able to enjoy activities such as bird- or whale-watching, kayaking, and snorkeling in marine life rich waters. 14 Cruising Magazine • Third Quarter 2013
Cruise Shipping Miami Offers Destinations the Perfect Trifecta for Growth
Cruise Shipping Miami is the cruise industry’s premier global event, and 2014 will mark the 30th anniversary. Throughout the years, Cruise Shipping Miami has been synonymous with networking, education, sourcing and golden revenue opportunities, while serving as a virtual epicenter of the global cruise industry. On the show floor, the destinations sector has become one of the most prevalent areas for foot traffic, not only among the cruise lines, but conference delegates and attendees, as well. In 2014, show organizer UBM Live will welcome the travel agent community for further event participation, thereby increasing destinations’ exposure to their biggest external sales force, and allowing for maximum ROI and exposure to the ultimate trifecta – cruise line decision makers, buyers, and travel agents. Booth sales for the 30th anniversary event are underway, and space is going quickly. To reserve the optimal show floor location and size, contact email@example.com or call +1-609-759-4700. www.cruiseshippingmiami.com Diamonds International: Most Recommended Luxury Jeweler in the Caribbean for a Reason One step inside the welcoming show-
rooms, and it becomes clear why Diamonds International is the most recommended luxury jeweler in the Caribbean. The wide array of premium diamonds, couture jewelry and designer timepieces reflect their buying power. Diamonds International acquires diamonds and tanzanite directly from the source, and these values are passed on to holiday shoppers. The top-notch retailer staffs, graduate gemologists, bench jewelers and watch experts guide each customer to items that match their taste and budget. The massive inventory allows shoppers to compare the latest brands all under one roof, insuring that each purchase is exactly what you want at the most competitive price. One visit to Diamonds International will cover your entire holiday shopping checklist. While there, ask the friendly sales staff for a personal preview of their exclusive 90-facet Crown of Light diamond, available only at Diamonds International. Experience Dolphin Cove
Dolphin Cove, the Caribbean’s #1 attraction with three locations in Jamaica, is home to beautiful bottlenose dolphins that play happily in their natural lagoon in the Caribbean Sea. Visitors to the parks are given the experience of a lifetime by participating in thrilling and emotional programmes with these wonderfulmammals. Additionally, guests are afforded the opportunity to get up close and person-
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Cruise Industry News & Platinum Highlights al with a variety of other creatures from the deep as well as exotic land based animals. Guests can snorkel with stingrays, pet and feed fearsome sharks, ride fabled camels and interact with birds, snakes and iguanas. In 2012, Dolphin Cove introduced our newest attraction, the Dolphin Trek experience. Participants can walk underwater while surrounded by dolphins in this unique interaction. Beautiful beaches and water sport activities such as glass-bottom kayaking and mini boat rides make Dolphin Cove the ultimate Caribbean destination for adventure seekers of all ages.
major programs for education and conservation. 1. Aquavet III ® with Cornell University and University of Pennsilvanya, to give veterinary medicine students more specific and practical training in aquatic animal medicine. 2. A health assessment project for dolphins in the wild in the Gulf of Mexico. Onboard.com – Cruising’s Next Great Destination
Dolphinaris Complies with High Standards
Dolphinaris is a member of the European Asociation for Aquatic Mammals, an organization of people interested in marine mammals maintained under human care, in a zoological environment or in the wild, and includes professionals in several fields who devote a significant amount of time to the welfare of marine mammals through research, medical care, training, education, conservation, management and related activities. Dolphinaris complies with the standards and guidelines of the association, which reflects the commitment of the members to hold and display our marine mammal collection under state-of-the-art conditions. Nowadays Dolphinaris is running two
them. Breathtaking photos, enticing videos and other media will present cruising and the ports of call in the most enticing light, and users will be encouraged to share their positive experiences. “We are dedicated to creating content that brings cruising to life in a way that both informs and inspires the traveler,” says Annette Hogan, managing director of Onboard.com. “The goal is to encourage both veterans and future fans alike to learn, plan, participate and, of course, set sail.” Follow Onboard.com on social media to get a taste of the upcoming site and be in the know about the big launch. Facebook.com/HelloOnboard Jimmy Buffett’s Margaritaville Cozumel: Live a Whole Experience While on the Island
Travelers yearn for relevant information about cruising and the destinations they want to explore. Providing everything it takes to fulfill this desire, Onboard.com is poised to become the go-to online brand for cruise travelers. The site was created by Onboard Media, whose parent is internationally renowned LVMH Moët Hennessy Louis Vuitton. It will offer a rich mix of content on cruise lines and their worldwide ports of call, using a dedicated online staff while also leveraging Onboard Media’s extensive knowledge of the cruise industry and its destinations. “We are harnessing Onboard Media’s knowledge, experience and resources to showcase the most innovative sector of the travel industry,” says Robin Rosenbaum-Andras, senior vice president of Onboard Media. Onboard.com will offer extensive information and interactive tools to help users choose the perfect cruise for
On the beautiful island of Cozumel, and over the turquoise crystal clear Caribbean waters of Mexico, you will find probably Jimmy Buffett´s best location yet. Stunning view, great food, amazing cocktails and free snorkeling. Part of the international phenomenon started by the famous US singer-songwriter, you will find great entertainment, a big dining area and an excellent variety of live sports broadcasting. Towels and swimming from the deck into the water park… also for free. You can lie in the sun and hold up your hand when you’re thirsty, or join in the party action. Getting too hot? Go for a swim! If you arrive on a cruise ship, Margaritaville is only a short 10-minute ride from any pier and walking-distance from Punta Langosta Pier. Third Quarter 2013 • Cruising Magazine 15
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Cruise Industry News & Platinum Highlights 2013 Brings New Business Developments and Expansion for Trinity Air Ambulance
2013 has brought exciting opportunities and expansion for Trinity Air Ambulance International. Earlier in the year, Trinity moved into their newly acquired office building, which houses their 24/7 medical call center; licensed their first non-emergent van service; and was awarded a contract with Holland America Line to provide a full range of medical assistance to HAL and Seabourn’s 21 ships. The summer of 2013 brought further business developments. Trinity’s recent expansion includes the construction of a new hangar located at Sano Jet Center at Fort Lauderdale Executive Airport. The new 10,000-square-ft. hangar is scheduled to be completed by the end of 2013. Trinity will host a grand opening celebration and looks forward to seeing you there! Aquila’s Recent Workshops throughout Central America and the Caribbean
The last few months have been busy ones for Beth at Aquila’s Center for Cruise Excellence, full of travel through Central America and the Caribbean. Shore/service excellence workshops 16 Cruising Magazine • Third Quarter 2013
were held in El Salvador, Belize and Roatan in June. And in July, workshops including tour operator meetings were held in St Kitts, Dominica and Antigua. Development has just been completed on the tour operator ACE (Aquila Cruise Excellence) designation; for further information email Beth@TourGuideExcellence.com. Belize and Norwegian Cruise Line to Create Island Destination
Belize is one step closer to attaining the National Sustainable Tourism Master Plan 2030 goal of increasing cruise passenger arrivals to 1.5 million. The Government of Belize has accepted a proposal made by Norwegian Cruise Line to create an island destination and mainland transfer. After timely negotiations, the government of Belize and Norwegian signed a memorandum of understanding on July 31, 2013. The inspiration for the destination design is focused on the local environment. The goal is to create an authentic Belizean experience with a sustainable design based on eco-friendly principles, which will retain and hold in high esteem the natural beauty, resources, and diverse local culture of Belize. The investment is estimated at $50 million USD and is projected to significantly increase head tax revenue and local employment, amongst many other economic benefits, including business tax, fuel revenue, income tax, and passenger and cruise expenditures. To remain in compliance with the conservation standards of Belize, the Environmental Impact Assessment Process is expected to launch in 2015.
Mac Maritime to Consult Developments in Belize
Mac Maritime, Inc. has been retained by the Feinstein Group of Companies in Belize as cruise consultant for the developments of North Drowned Caye and Stake Island. North Drowned Caye will be a mixed-use development, while Stake Island will cater specifically to the cruise industry. The 36-acre island will provide four berths with unlimited capacity, duty-free bunkering services, marina, duty-free shopping, beach club, private crew center and a large parking and circulation zone for buses and shuttles to North Drowned Caye and the mainland via a causeway system. Construction on the first phase of the causeway and the marine facilities on Stake Island are scheduled to begin in early 2014. Guatemala’s Role in Mesoamerican Cruise Route
The Mesoamerican Cruise Route—a dream that has come true. It is a privilege for Guatemala to be a part of it. This route will begin in the Pacific Ocean with a visit of Azamara Quest in January 2014. As part of strengthening the Mesoamerican Cruise Route, Guatemalan government cruise representatives and Puerto Quetzal delegates, along with counterparts from Central America and southern Mexico, have visited different destinations, such as: Calderas and Punta Arenas, Costa Rica; San Juan del Sur and Corinto, Nicaragua; Acajutla, El Salvador; Puerto Quetzal, Guatemala; and Puerto Chiapas and Huatulco, Mexico. During these visits the aim was standardizing services, signaling and port operations.
PHOTO : Denis VINSON-CORBIS - © Comité du Tourisme des îles de Guadeloupe
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Basse-Terre, Grande-Terre, La Désirade, Les Saintes, Marie-Galante
the 5 sides of paradise Guadeloupe Islands Tourist Board (European Office) 23/25, rue du Champ de l’Alouette - 75013 Paris Tél. : +33 (0)1 40 62 99 07 - Fax : +33 (0)1 40 62 99 08 E-mail : firstname.lastname@example.org www.lesilesdeguadeloupe.com
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Cruise Industry News & Platinum Highlights
Carnival Corporation Splits Chairman, CEO Roles; Names Arnold Donald CEO Cruises and Holland America Line, and traveled to Carnival Corporation & plc’s offices in Europe, Australasia and China. Arnold indicates that his primary focus during his first 90-120 days on the job will be spent listening and learning from the company’s various stakeholders.
In June Carnival Corporation & plc, the world’s largest cruise company, announced it was splitting the role of chairman and CEO held for 34 years by Micky Arison. Longtime Carnival Corporation & plc board member Arnold Donald was named chief executive officer, with Arison retaining his role as chairman. Donald, 59, started in his new position July 3, and hasn’t slowed down yet. During his first two months on the job, Donald met with board members and executives at all 10 of the line’s global brands. He already held a town hall meeting with employees at Carnival’s Miami headquarters, visited the U.S. west coast headquarters of Princess 18 Cruising Magazine • Third Quarter 2013
After serving 12 years on Carnival’s board of directors, Donald said, “I have developed a working-level understanding of the industry, and as a board member, I have come to know Micky and the company well. I have a first-hand appre ciation of what it has taken to develop this highly successful business, an understanding for the dynamics and challenges we face, and a great deal of confidence in the company’s management team and their ability to execute.” Arnold also knows the cruise product, as he has sailed on several cruises, describing himself and wife as avid cruisers. Donald also brings a wealth of top-level corporate experience to the Carnival Corporation & plc CEO post. Donald’s varied career includes leadership roles at a large publicly traded company, private equity firms, governmental appointments and large not-forprofits, as well as serving on boards of directors on companies across many business sectors. Donald founded and led Merisant, a company whose products include table-
top sweetener brands Equal and Canderel. He held multiple senior management roles at Monsanto Corp. over more than two decades, including president of its consumer and nutrition sector, and its agricultural sector. He was president and CEO of the Executive Leadership Council, a professional network and leadership forum for AfricanAmerican executives of Fortune 500 companies. He served as president and CEO of the Juvenile Diabetes Research Foundation International, and currently serves on the board of Bank of America. In his role as Carnival Corporation & plc CEO, Arnold will remain on the company’s board of directors. A native of New Orleans, Donald is a longtime resident of St. Louis, Mo., where he is active in cultural and civic groups, including the Missouri Botanical Garden and the St. Louis Sports Commission. Donald says he looks forward to the challenge of his new job, taking on responsibility for day-to-day operations of a worldwide corporation. “I have come to know many of the talented professionals who work within Carnival during my 12 years on the board,” Arnold said. “I look forward to working with the company’s many stakeholders, including our 90,000 employees, 10 million guests, thousands of travel agent partners, vendors and shareholders around the globe. I’m very excited.”
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Mount Pelée is just one of Martinique’s many attractions! Find your perfect day trip at martiniquepro.org/cruise '-&63%&4$"3"£#&4
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20 Cruising Magazine â€˘ Third Quarter 2013
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(Left to right) His Excellency Otto Pérez Molina, President of Guatemala; Michele M. Paige, FCCA; Her Excellency Roxana Baldetti, Vice President of Guatemala; Pedro Pablo Duchez, Director of Guatemala Tourism Board; and Colin Murphy, Vice President, Destination and Strategic Development for Norwegian Cruise Line and Chairman of FCCA Operations Committee.
FCCA Central America Cruise Summit Increases Region’s Cruise Industry Opportunities
congregation of cruise tourism stakeholders—including government officials, tourism ministries, tour and port operators and more— gathered with FCCA Member Line cruise executives from May 29-30 in Santo Domingo del Cerro, Antigua, Guatemala. This was the site the FCCA Central America Cruise Summit, an event custom-fitted for the burgeoning cruise tourism region.
Its goal was to provide a specialized forum for some of the cruise industry’s key decision makers (executives from the FCCA Member Lines) could meet with current and potential partners from Central America and Colombia to discuss their individual issues; teach how to optimize cruising’s impact; and create valuable business relationships and pathways. Befitting of the symbiotic relationships the cruise industry always seeks, the Summit also educated the cruise executives about Central America—its significance, wealth of offerings, benefits and more.
“…the Summit provided attendees with insight into the industry’s inner workings and valuable information to cultivate business with the lines…” -Michele Paige, president, FCCA The business sessions, social functions and workshops provided a superb setting for this objective, fostering the exchange of information, sharing of ideas and formation of worthwhile business partnerships and networks. The facilitators of this interchange were the FCCA Member Line cruise executives specializing in sectors such as shore excursions, operations and purchasing. Their involvement allowed attendees to talk to and learn from the best resource—those that know the inner-workings of the industry. Better yet, these executives make such decisions as where to place ships and what to sell onboard, so contacts made during the event offered plenty potential for future business.
The Summit’s format prompted these opportunities by providing ample chances for every attendee’s interactive participation with the cruise executives. One-on-one meetings gave participants private meetings with multiple executives of their choice. For many, this was the first time meeting with these cruise executives, and it was a chance for all to promote their business and establish future inroads. Workshops were headed by panels of these executives and industry partners to further inform attendees about such topics as how to enter into business with the cruise industry—the requirements and steps to secure successful long-term business; insight into the Third Quarter 2013 • Cruising Magazine 21
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industry’s latest/upcoming trends and present/future growth; and the importance of and ways to provide tour operators’ service excellence and insurance. Social functions, such as dinners and cocktail receptions, further nurtured possibilities between attendees and cruise executives. Elaborately staged by INGUAT, the Guatemalan tourism board, these events provided much more than decadent food and extravagant entertainment in breathtaking venues; they offered interaction, networking and partnership building in a casual, engaging environment. “We are proud we could offer this forum to expand cruise tourism oppor22 Cruising Magazine • Third Quarter 2013
tunities for our current and potential partners throughout Central America,” said Michele Paige, president, FCCA. “We aim to create symbiotic relationships between the cruise industry and its destination partners, and the Summit provided attendees with insight into the industry’s inner workings and valuable information to cultivate business with the lines while also displaying the potential of the Central American product to our Member Line executives.” Indeed, the prospects were plentiful for increased business, partnerships and information. Whether already doing business with the cruise industry
or looking to get started, every attendee had the resources available to pave the road to successful operations simply by talking and listening to key industry players. “The FCCA Central America Cruise Summit truly helped representatives from the region understand more about the cruise industry and how to maximize its benefits,” surmised Stephen Nielsen, vice president, Caribbean & Atlantic shore operations, Princess Cruises. “The wealth of opportunities, knowledge and experience offered by the executives and industry partners was rivaled only by the region’s potential.”
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Cruise Line Executives and FCCA Platinum Members Gather in Belize for FCCA PAMAC Platinum Event
ver 20 senior-level cruise executives traveled to Belize to meet with a congregation of FCCA Platinum Members during the FCCA PAMAC Platinum Event. Here, from June 19-21, the schedule was stacked with meetings and structured functions designed to foster the development of working relationships, the exchange of ideas and promotion of the members’ products. These meetings, receptions and specialized gatherings provided the Platinum Members prime opportunities to discuss trends, develop ideas, promote their products and destinations and develop or cultivate lasting and worthwhile working relationships with some of the most significant decision makers in the industry—cruise executives varying from fields including shore excursions, port operations, itinerary development and product development. All of this while learning about and from Belize’s destination product and see24 Cruising Magazine • Third Quarter 2013
ing some of the best the generous partners and sponsors had to offer. It began on June 19th, when attendees flew into San Pedro Town to sample the incredible unspoiled beauty at the lavish host hotels—Coco Beach and Belizean Shores—before preparing for the welcome dinner, where the members and executives met or reacquainted themselves while discussing their latest developments, whether it be a business expansion or a family addition. After all, one of the most valuable aspects of Platinum Membership is the familiarity it breeds between members and executives through regular contact during events like these. The collaboration that is possible by joining some of the destinations’ private and public sectors’ premier players along with the FCCA Member Line cruise executives is also the
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best way to foster future business and learn from each other. By joining them in a casual atmosphere, conversation flows freely and guarantees that every member has the ability to interact with executives, comfortable enough to speak with the same freedom and say what is on their mind and ask the necessary questions. The morning of June 20 commenced with one of the event’s most important proceedings, the PAMAC Meeting. In this semi-annual meeting, the members gather around cruise executives and other participants with valuable knowledge, who lead a panel to share and discuss the latest developments and issues in the industry—from the global and national level to individual concerns/questions/input of the members. Any topic is open to conversation by the members, panel and executives in order to ensure that everyone in attendance is informed of all the latest happenings and how to best actualize the knowledge gained. Plus Platinum Members are able to give pertinent, and often enlightening, presentations.
“I am honored to participate in the PAMAC Meeting,” told Colin Murphy, vice president, destination & strategic development for Norwegian Cruise Line. “This is an important feature for relaying all of the latest information to the members while also giving a chance to know how to best learn from it and implement what they need to fully take advantage of this knowledge—from an individual operational level to steps they must take to improve their regions.” One-on-one meetings immediately followed the PAMAC Meeting. This gave the members a chance to select cruise executives to meet, those who best applied to the members’ product or destination and provided the opportunity to promote and pitch their products to those that make the decisions of what is offered onboard cruise ships and where those ships call. Additionally, the private meetings supplied the most focus for the executives to offer insights on how to improve their product and have it conform to the cruise industry’s standards and requirements. The executives truly know how Third Quarter 2013 • Cruising Magazine 25
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to tailor a product or destination to best maximize the cruise industry’s economic impact, and this is knowledge they are more than willing to impart. Federico Gonzalez-Denton, director, government and community relations for Royal Caribbean Cruises Ltd. knows the importance of these meetings: “The one-on-one meetings allow for us to address the specific concerns or learn about new products from Platinum Members. This is an important tool for both the members and us. For us, we frequently learn about new developments and products, and we are able to help fine-tune them to best fit the cruise lines. For the members, it gives them a real vantage point in knowing what the lines are looking for and how to appeal to them.” The meeting-packed day then took a little load off with planned tours for the members and executives, varying from deep-sea fishing and snorkeling to cave tubing and zip lining. Besides being entertaining, these tour offerings played a significant role for the members; they were a hands-on course for the numerous tour operators in attendance; these members could learn how to improve their offerings by reversing their role and seeing what they want to experience, see and how they want to be treated as a tourist. The tours also allowed a chance to see how other operators manage crowd control and the flow of passengers, transportation from and to the cruise ship, how to interact with the passengers as soon as they leave the ship and more. It also gave a chance for more potential business relationships by offering an opportunity to synergize products and offerings. That night’s Cultural Extravaganza Dinner was the close of the event’s loaded schedule, though many attendees stayed after to learn about and tour throughout Belize City. Yet it too ensured that the members had the opportunity to talk with 26 Cruising Magazine • Third Quarter 2013
whomever they needed and left no ends untied. By bringing everyone together on the last night, the sense of urgency was there (despite the laidback atmosphere) for the members to complete any ongoing discussions or perhaps start new ones to continue at future events. The closing dinner is traditionally one of the best networking resources for that reason, and Belize pulled out all the stops to secure this status once again. The networking at these events truly is unparalleled because of the relationships forged between the members and executives. This is one of the greatest resources to offer, and it could be observed at the dinner simply by walking around the tables and listening to the fluid conversation flowing from business to pleasure and back. Indeed, it is crucial in this industry to establish the right relationships and gain the necessary knowledge of how to appeal, promote and develop products and destinations to the right entities. This is one of the FCCA’s main functions and why it offers proceedings like these that gather some of the most significant decision makers and prominent professionals in the industry to forge and foster partnerships; develop and promote their products and destinations; cultivate ideas and learn from the latest trends and information in settings that also provide the laid-back fun and comfort that lead to real connections and relationship building. Of course, this was only possible through Belize’s hard work and generous provisions, along with its beautiful land, wealth of offerings and much more. Because of this, Belize has become a tourism and cruising hotspot, but it is still actively moving forward and progressing its product and infrastructure. This event offered just a few of these developments, but it did show Belize’s hospitality and prove Belize goes above and beyond to take care of its guests and partners.
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Discover a place where tourists become travelers. And schedules are optional. Here, destinations can be located by map, but only found with the soul. The true Belize is discovered when you leave expectations behind, and simply be.
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Potential Cruise Expansion in Asia: The Connection to the Caribbean By John F. Tercek, Vice President, Commercial Development, Royal Caribbean Cruises, Ltd.
he cruise industry is constantly evolving, with new, innovative ships, marketing teams searching for new sources of customers, and deployment teams looking for new destinations. Shore excursion departments and revenue management are testing new onboard and shoreside services to appeal to new and repeat customers.
more than 50% at RCL. We carry these international guests on mixed-sourced ships, such as Royal Caribbean International's Oasis of the Seas, which averages over 30% international guests, or nationally-focused brands, such as our joint-venture TUI Cruises, which carries essentially 100% German-speaking guests.
The business as we know it today started in Miami in the 1970s, carrying "upper income" clientele on 300-passenger capacity ships to the Bahamas, San Juan, and St. Thomas for duty-free shopping. The success of the industry has resulted from our ability over the years to broaden that narrow definition of “cruising” to appeal to a wider, deeper and more international demographic clientele. Until 2000, North Americans represented some 90% of customers. Back in the old days, international cruisers were a niche market, such as wealthy Germans sailing on a 200-passenger Hapag Lloyd ship.
The cruise industry grows by building new ships. Most brands order ships for their most profitable markets. At RCL, the Royal Caribbean International (RCI) brand designed the Oasis class ships for its most profitable core Miami 7-day itinerary. TUI Cruises is building two new ships for its German customers for sailing in the Med and the Baltic. MSC builds ships for its core market of Italians sailing from Italy, etc. Many of the most profitable markets are seasonal, so the ships that are built for a core seasonal market for a core demographic target have to be creatively repositioned in the off-season to operate profitably, or at least lose as little as possible in off-season so the ships operate as profitably as possible over the entire 52-week year. No ships built in the past 20 years are laid up; all operate year-round, hopefully for net annual profit.
During the past ten years, the North American sourced market has continued to grow, but has matured to a stable 2.5% annual growth rate. The industry has maintained its remarkably constant average growth rate of +/- 6% by creatively marketing to a broadening base of internationally sourced guests. For example, Germany, UK, Australia and Brazil have seen growth rates of as much as 20% annually during the past decade. Over the 14 years of my career at Royal Caribbean Cruises, Ltd. (RCL), worldwide cruising has grown from 5 million to 20 million. Internationally-sourced guests now represent almost 50% of industry traffic, and
The Caribbean has benefitted from these patterns. The ships have to operate somewhere in the winter, even if their core profitable markets are the summer Med and Baltic or Alaska markets. In the winter, TUI, Costa, Aida and other Europeanoriented brands base some of their ships in the eastern Caribbean. They fly in their European guests on charters for Third Quarter 2013 • Cruising Magazine 29
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winter cruising that does not require USA visas by avoiding USA ports, instead homeporting in Martinique, the DR or Barbados. MSC moves a few of its ships to Florida in the winter and competes in the market for North American customers sailing in the Caribbean. Another consideration is as new ships are built for the core profitable markets, the brands have to creatively reposition the older existing ships to either differently designed itineraries within those same markets, or move them to new markets altogether. Caribbean governments are sometimes upset that a ship is leaving the market, perhaps in the summertime, due to this dynamic of profit-seeking repositioning. Of course, in the short-term, the loss of a ship is a real loss, but over time by moving the ships to new routes, the industry is expanding potential source markets, finding new customers, some of whom may cruise in the Caribbean in the future. These necessary route adjustments sometimes have pleasantly surprising results, as ships repositioning to Australia from Alaska in the winter time (instead of following the fleet back to the Caribbean) have led to a dynamic growth in Australians cruising and several ships operating year-round. Thus a repositioning market that started by trying to find some place (anyplace!) to operate profitably in the competitive winter season has led to the development of an entirely new "core market": Australia, with nearly 1 million cruisers annually, with some 20 ships in the market in the high season. Another example of this pleasant result is Brazil. MSC and Costa Crucieri, feeling perhaps a more natural affinity for the Portuguese-language guests and less competition than in Fort Lauderdale, started repositioning ships in Santos, Brazil for the short winter season a long time ago. When it looked like they were operating profitably, RCL followed. The Brazilian source market boomed as the product evolved to appeal to Brazilian lifestyle tastes over the past ten years. Today nearly 1 million Brazilians cruise annually. Even more relevant to FCCA members, Brazilians enjoy cruising so much, they fly to Miami to cruise and are now a significant source market for Miami-based Caribbean itineraries. The newest evolving customer source market, following this same evolving sourcing pattern, is Chinese-speakers from China, Taiwan, Hong Kong and Malaysia. Star Cruises, owned by mega casino operator Genting of Malaysia, has been around for years, operating in Hong Kong and Malaysia, delivering a product that has been very popular with Chinese-speaking customers: overnight gambling cruises. Observing their success, RCL decided several years ago to try to seed the Chinese-language market in a similar growth pattern as the successful UK, Germany, Australia and Brazil experiments. RCL has invested significantly in sales and marketing teams in China and Singapore to offer “western30 Cruising Magazine • Third Quarter 2013
style cruising.” The goal has been to learn Chinese cultural preferences and to teach Chinese-language travel agents what an American/international cruise is all about, what are the target customer demographics, and how to sell cruises. The Chinese-language market for cruising is very tiny today, but has excellent growth potential. Through experimentation we are gradually learning what Chinese want to do and not do on vacation, and our product teams at RCL have now modified two Voyager-class ships into Chinese-culture ships dedicated to the Chinese-speaking market. There are no guarantees that the initiative will be successful. At a minimum, through this initiative we are putting the concept of “western cruising” as a vacation alternative out there for the Chinese to digest. Maybe some Chinese will develop an appetite for cruising, similar to the Brazilians. We anticipate eventually having some Chinese-language staff on our ships in the Caribbean to accommodate these new cruisers from China, Taiwan, Hong Kong and Singapore who want to sample the “exotic” Caribbean. And we all copy each other’s success; Carnival Group Asia recently held a press conference in Singapore, announcing their plans to pursue this source market in their own way, and the potential of Singapore to become the "Miami of southeast Asia." Similarly, Princess Cruises has positioned a ship in Japan to target Japanese and Asian customers to broaden their client base. We have observed that Mediterranean port representatives are starting to show up at recent cruise industry conferences in south east Asia. Their objective is to start to learn about the Chinese customer the cultural vacation preferences of the Chinese, and what the Mediterranean ports and destination marketing teams should be doing to reach out to the prospective Chinese-source market? It is only early in the game, but the Chinese are rapidly rising economically, and are just starting to consider purchasing novel experiences in addition to their current patterns of purchasing upscale branded consumer goods with their newfound wealth. The Chinese have the potential to be fly-in vacationers, as well as cruisers. Even if it is only a fraction of a percent of the middle-class Chinese that may find international vacations compelling, they may still end up being a significant growth factor for our industry, with positive implications for the Caribbean. We encourage Caribbean governments and private operators to study the emerging Chinese tourism market, to assess how to appeal and market to those markets. At Royal Caribbean Cruises Ltd, we are working to develop the Chinese-language markets and hope to find business success there. If we can make the connection with the Chinese client, we anticipate the Caribbean destinations will eventually benefit from that success.
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Explore more business at Florida’s fastest growing cruise port
Port Canaveral’s easily accessible Central Florida location, close to Orlando and its 55 million annual visitors, helps our homeported ships book more sailings and enjoy 100+ percent capacities. Nearby Kennedy Space Center, abundant wildlife eco tours and reasonable beach-side accommodations are added incentives that bring cruise lovers here. Discover even more reasons we’re Florida’s fastest growing cruise port* – as well as a popular port-of-call with more than 130 ship visits annually – and explore the business opportunities by contacting Cruise Development at 321-783-7831, extension 232. *Source: Cruise Lines International Association
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THE POWER OF A PREMIER CRUISE PORT There are e so many reasons reasons to choose Port Everglades. Everglades. Our modern, modern, efficiently operated terminals make transit a breeze. We’re We’re just two miles from from FLL inter international national airport, and minutes from from world-famous beaches. Plus, we’re we’r fully scalable.. We We can accommodate any an size ship or passenger volume, moving passengers from fr curb to ship in just 15 minutes. nutes. Year-round Year Y ound berthing available. Discover how Port Ever Everglades propels opels your business forward forwar in powerful new ways. Visit V porteverglades.net or call 800-421-0188.
South Florida’s Florida’s Powerhouse Powerhouse Port Port
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Globalization of Cruise Industry Leads to Global Opportunities, Responsibilities and Expectations
By Cruise Lines International Association (CLIA)
he cruise industry is a global industry. Since 2000, the number of passengers who boarded cruise ships of CLIA’s North American member lines has increased 125%–to 17 million in 2012. In 2013, CLIA is forecasting nearly 21 million people will take a cruise – globally. No other segment of the travel industry demonstrates year in and year out that it understands the consumers as well as the cruise industry does. In late 2012, CLIA brought together 12 cruise associations from America to South America, Europe, Asia and Australasia under one unified structure that represents nearly 60 member cruise lines. This has allowed CLIA to strengthen its position on safety and regulatory issues, increase focus on consumer relations to facilitate greater interest in cruise vacations and expand opportunities for travel agent training.
Globalization is also driving a significant shift in ship deployments as cruise lines evolve to meet the expectations of new international travelers. Through the steady introduction of new ships, and the refurbishment of existing vessels, the cruise industry has enjoyed systematic growth, which will continue through 2013 and beyond. Since 2000, and by the end of this year, 167 new ships will have joined the fleets of our member lines, representing some of the most dynamic and innovative design concepts the industry has ever seen. Moreover, the ships are diverse, ranging from U.S. and European riverboats to new classes of large contemporary ships, varying in size from 32 guests to more than 5,400 passengers. Existing and new CLIA fleet ships cater to increasingly global consumer demands and tastes. While the Caribbean remains the top ranked cruise region, with 34.4% of capacity, Third Quarter 2013 • Cruising Magazine 33
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Asia and Australasia are the two most significant growth markets for passenger sourcing. The increase in capacity in these markets during the past five years has been astounding – 302% and 155%, respectively. Consider this fact: In so-called “mature” markets like the United States, the market penetration rate is about 3%. In Asia, however, cruising’s market penetration isn’t 3%… it isn’t 2%… it isn’t even 1%. It’s .01%. If we can achieve a market penetration rate in Asia of just 1%, we’re looking at 40 million potential passengers – four times as large as the U.S. market. Although the Caribbean continues to be the biggest cruise market in the world, followed by Europe, for a healthy and robust cruise industry, we need existing markets to continue to attract guests and for new markets to be developed for the future. What’s wonderful is that cruise partners in Asia can learn a lot from cruise tourism in the Caribbean. Today, the Caribbean offers guests and tourists year-round vacation options. Annually, the economic impact of the cruise industry on the Caribbean is put at more than $10 billion in direct and indirect spending. The continued collaboration between the cruise industry, government and private enterprise has over the years created, refined and optimized the Caribbean cruise industry. Private enterprise works to develop tours to prime destinations, while local governments develop improved infrastruc34 Cruising Magazine • Third Quarter 2013
"Although the Caribbean continues to be the biggest cruise market in the world…for a healthy and robust cruise industry, we need existing markets to continue to attract guests and for new markets to be developed for the future." ture to accommodate the added capacity. It is the most popular cruise region in the world – and so there’s a lot we can all learn from this valuable experience. Meanwhile, the economic impact of the cruise industry strengthens in the U.S. In July, a new CLIA report shows the North American cruise industry continued to be a substantial contributor to the U.S. economy in 2012. CLIA’s 26 North American member lines, their passengers and crew contributed more than $42 billion in total U.S. economic impact, a 4.6% increase from 2011. In addition, the cruise industry generated 356,311 jobs, paying a record $17.4 billion in wages to American workers. 2012’s record $42 billion-plus economic output was 4.6% higher than 2011. While the economic impact report demonstrates the positive economic contributions of the industry and continued demand for cruising, there is still a high degree of optimism and even greater growth opportunities in 2014 and beyond.
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HOUSTON: WHERE YOUR JOURNEY BEGINSâ€Ś Embark on your next Caribbean cruise from a World Class City where there is no shortage of things to do, places to go or events to experience. Whether dining at one of our fine restaurants, shopping at unique stores, visiting the NASA Space Center or enjoying the attractions at the Kemah Boardwalk and the Bay Area, you will find Houston outstanding in culture, ambience, sophistication, and non-stop entertainment all year round. The Bayport Cruise Terminal, located in the city of Pasadena, Texas, just 30 minutes from downtown Houston, offers a one-of-a-kind experience with efficient and exceptional services including stress-free embarkation process and easy access to two airports â€” George Bush Intercontinental (IAH) and William P. Hobby (HOU). Visit portofhouston.com/cruise for information on the upcoming cruise services and visitbayareahouston.com and visithouston.com for information on the region and local attractions.
Port of Houston Authority Bayport Cruise Terminal | Pasadena, Texas
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Trinidad & Tobago Two Islands... Two Different Worlds
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The Five Tourism Jewels of Cartagena
artagena has become an attractive destination to the cruise industry because of the broad range of activities, history, culture and more. In the city, travelers can live exceptional experiences varying from adventure, weddings and honeymoons, culture, luxury, shopping, nature, golf, meetings, sun and sand.
These destination products, all endorsed by Proexport Colombia, have led to Cartagena’s burgeoning cruise industry and status as host destination for the Florida-Caribbean Cruise Association’s 20th annual Cruise Conference and Trade Show. Appropriately so, attendees will have a chance to sample some of these products, and Proexport has put together the top-five not-to-miss hotspots that will show visitors why Cartagena has secured its status as a cruise and tourism powerhouse and why “Colombia is magic realism.” 1. Touring the Past
Traveling by foot or riding on a carriage through the cobblestone streets of Cartagena’s historic center will allow tourists to enjoy the city’s iconic past,
which dates back over 500 years. The city leaves a trail of its history as one the most important ports of America, built by the Spanish crown during the colonial era. It was the main administrative headquarters of Spanish officers in the New Granada, and it became an impenetrable refuge against the pirates because of its 6.8 miles of walls surrounding the city.
In this area, also declared a World Heritage Site by UNESCO, modernity has made its way through the many stores and shops inside historic buildings, offering the latest collections of domestic and foreign designers’ apparel and accessories. There are also dozens of galleries where local artists exhibit their paintings and sculptures. 2. A Wellness Destination
The imposing buildings of the Walled City, as the city is also known, date back to the 17th century and showcase an exclusive supply of fashion apparel. They are also home to beautiful boutique hotels that have been restored and fitted with modern amenities and personalized service, providing visitors with new experiences in historic sites. Third Quarter 2013 • Cruising Magazine 39
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Saunas, Turkish baths, hydrotherapy and massages are just some of the amenities these and other wellness centers offer. By combining a diet of fruits and vegetables, the sound of the waves and extracts or oils from native regional plants with medicinal properties, visitors will feel better, healthier and more peaceful. 3. A Cultural Mecca
For several years, Cartagena has served as the headquarters for the most important film, music and literature festivals on the continent. It confirms its designation as a preferred destination to host large events while reflecting its cultural tradition. Examples of its culture— such as the Gold Museum, housing 500 pieces by the indigenous Zenu community, or the Palace of the Inquisition, where instruments used to punish heretics—dazzle locals and foreigners alike. One of the modern-day and eye-catching experiences is the city tour, complemented with audio guides in several languages. This tour takes the visitor on a learning journey about the life and the works of Gabriel Garcia Marquez, who won the Nobel Prize in Literature and was inspired by the historic port’s sights.
4. Feast for the Senses
Over 100 restaurants specialize in Mediterranean, Italian or fusion cuisine, but local and traditional fare— including fried food, rice, root tubers, soups and stews mixed with poultry, red meat and products from the nearby wetlands, rivers and the sea—is also available. With the variety of flavorful textures, aromas and deep flavors, there is a taste to satisfy every visitor’s palate. Nothing is better than enjoying these 40 Cruising Magazine • Third Quarter 2013
dishes with a glass of coconut lemonade, mango biche or any other kind of natural fruit juices, which are varied and plentiful in Cartagena and the entire country. The most popular are: mango, passion fruit, papaya, and even some exotic fruits, such as corozo and zapote—a popular fruit used in many different types of desserts. Mixing all of these ingredients in a fruit salad is yet another option to sweeten the day. 5. Islas del Rosario: Sanctuary
The archipelago consists of 27 islands located 22 miles southwest of Cartagena, making it one of the main attractions. Due to its natural wealth, attributed primarily to the coral formation, there are countless inhabitant living species ranging from mangroves and algae to crustaceans and fish. Declared a national natural park in 1977, it is an ideal setting for diving and snorkeling. The reefs also provide the beaches with a peculiar setting; the waters are brushed with green and blue colors that contrast against the powdery white sand where visitors can sunbathe, walk, and watch the gentle waves splash against the boats that carry hundreds of tourists to sea. This paradisiacal backdrop is also available while experiencing the wide range of cuisine and hotels. “Colombia Is Magic Realism”
With these options and more, it will be easy to experience why Cartagena and Colombia have become popular for both stay-over and cruise tourism. The 20th annual FCCA Cruise Conference & Trade Show will provide another opportunity for Cartagena to cement its position as a tourism and events powerhouse and show every attendee why “Colombia is magic realism.”
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The U.S. Virgin Islands
Your Gateway to Paradise
elcoming close to two million cruise passengers each year, the U.S. Virgin Islands is one of the most visited cruise destinations in the Caribbean.
History buffs will enjoy a tour through nearby Estate Whim Plantation, a restored 18th-Century sugar mill situated among 12 acres of plantation buildings and tropical flora.
Curious to know what keeps travelers flocking to our ports? Colorful historic landmarks, thrilling adventures, enriching cultural experiences and pristine, world-class beaches certainly rank high on the list. But there’s so much more that you’ll just have to experience it to understand why St. Croix and St. Thomas are your gateways to paradise.
In Christiansted, a leisurely walk through town allows visitors to explore the historical churches, meander through colorful pastel buildings and unique art galleries, and peruse the charming boutiques, cafés and pavilions.
St. Croix is an under-the-radar Caribbean gem rich with cultural experiences. Once cruise passengers disembark at Frederiksted’s Ann E. Abramson Marine Facility they begin to notice the Danish influence, evident in the architecture and street names.
St. Croix’s crystal waters provide the perfect backdrop for everything from a leisurely snorkel or dive, to a “sea-thru” kayak adventure at night that reveals all the underwater bioluminescent life. The island is home to Buck Island National Reef Monument, a natural wonder that stretches across 19,000 acres of protected land and pristine waters, beckoning visitors to explore. The island is recognized for its outstanding snorkeling, as well as for the award-winning Turtle Beach – a truly remarkable stretch of ultimate tranquility.
Fort Christiansvaern in the town of Christiansted and Fort Frederick in Frederiksted are two historical fortresses that not only illustrate the influence of Danish architecture, but house relics and symbols of the Danish influence on the Territory.
A visit to St. Croix would be incomplete without a stop at the Cruzan Rum Distillery or the Captain Morgan Visitor Center to learn about the history of rum and its production in the USVI.
Cultural St. Croix
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Cosmopolitan St. Thomas St. Thomas is the Caribbean’s number one cruise ship destination and Charlotte Amalie, the capital of the United States Virgin Islands, boasts one of the most beautiful harbors in the world. Upon disembarking at Crown Bay Marina or the West Indian Company dock, travelers can walk or taxi into downtown to enjoy shopping or a self-guided tour of Charlotte Amalie. The tour reveals the stories behind historic structures like the St. Thomas synagogue, Lutheran Church, the 99 steps, Blackbeard’s Castle, Emancipation Park – constructed to commemorate the 1848 emancipation of slaves in the Danish West Indies – and Fort Christian, the oldest standing structure in the Virgin Islands. The city’s reputation as the shopping Mecca of the Caribbean attracts visitors from around the world who are drawn to its elegant dining, exciting nightlife and international, duty-free retailers, made even more appealing because of the $1,600 duty free allowance for U.S. residents. In the stores that line the streets of Charlotte Amalie, deals abound on state-of-theart electronics, fine jewelry and specialty goods like perfumes. Yacht Haven Grand mega-yacht marina, home to designer boutiques like Coach, Louis Vuitton, Bulgari and Salvatore Ferragamo, is just a stone’s throw away. Whether passengers arrive at the West Indian Company dock, also known as Havensight, or Crown Bay Marina, exciting land and water adventures are mere minutes away. Located on the northeast shore at Coki Point, Coral World Ocean Park is a 4.5-acre marine park that consists of an underwater observatory tower, a tropical nature trail, a marine gardens aquarium, and an 80,000-gallon coral reef tank. Visitors can get up close and personal with marine life during any number of hands-on experiences like the Sea Lion Swim, open-air shark pool, “touch” pool, SNUBA and Sea Trekkin’, to name a few. Thrill-seekers can opt for more high-intensity adventures, like the Screamin’ Eagle speedboat tour, jetpacking with St. Thomas Jetriders or ziplining. Beach-lovers in search of relaxation will love Magens Bay beach or any of several lesser-known, off-the-beaten path beaches such as Hull Bay, Lindquist Beach or Brewer’s Bay.
Island Hopping Bliss: St. John and Water Island St. Thomas also serves as the entryway to the lush island of St. John and the Territory’s hidden treasure, Water Island, both of which offer cruise passengers some respite from the cosmopolitan energy of St. Thomas. Ferry service gets cruise passengers to St. John in 15 minutes, while a 10-minute boat ride from Crown Bay lands travelers on Water Island, known as “The Fourth Virgin”. Nature-enthusiasts fall in love with the unspoiled beauty in St. John thanks to the Virgin Islands National Park, which occupies approximately two-thirds of the 20-square-mile island. Awe-inspiring views atop Bordeaux mountain, along the guided snorkeling trail at Trunk Bay and throughout the 22 hiking trails that run through the park – like the Reef Bay Trail – inspire families, couples and meeting groups alike. At 491.5 acres, Water Island is the smallest residential island in the USVI. But don’t let its size mislead you – there’s so much to do! Cruise passengers can spend a relaxing day on world renowned Honeymoon Beach, or get active by kayaking, biking, hiking the remains of military fortifications or exploring the island by golf cart.
The USVI Department of Tourism’s free “My Virgin Islands” smart phone app is a great way for cruise passengers to explore the islands. With an active network connection, app users can seamlessly peruse photo and video galleries, view webcam footage throughout the islands and access recipes and site reviews. Even without an active connection, you’ll have one-touch access to business listings, bookmarks, travel tips and taxi rates, trivia games and event listings. Check with your mobile provider for network coverage and terms and conditions for using your device while in the U.S. Virgin Islands. To download or learn more about the app, visit www.myvirginislands.com. To learn more about the U.S. Virgin Islands and the unforgettable experiences that await you, go to www.VisitUSVI.com. Third Quarter 2013 • Cruising Magazine 43
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Royal Princess’s Dramatic Debut Brings Cruise Industry Cheer
n one of the most-watched cruise ship launches ever, Princess Cruises debuted its new generation ship in truly royal fashion. The eyes of the world were on The Duchess of Cambridge as she made her last public appearance before becoming a mother, to christen the new Royal Princess. The June event brought glowing attention to the spectacular ship and to the cruise industry as pictures of the new godmother made major news and entertainment headlines around the world.
“We’ve kept all the elements that make Princess Cruises an industry pioneer,” Caluori said, “but we’ve also added exciting new features that will most certainly surprise and delight our passengers.” Just some of the headline-grabbing features passengers are savoring aboard Royal Princess include:
The ship not only received attention for its royal connection, but also for its many innovative features. The largest ship in line’s storied fleet, the 3,560-passenger vessels offers a fresh design with more space and choices for passengers seeking to “escape completely.” Unique highlights include the dramatic overwater SkyWalk, a soaring atrium, and top-deck fountain and light show.
SeaWalk: The first glass walkway at sea – One of Royal Princess’s most distinguishing features is the SeaWalk, an industry first. A cantilevered, glass-enclosed walkway atop the ship, the SeaWalk gives passengers a breathtaking experience as they step out over the water, 28 feet beyond the edge of the vessel for sweeping vistas over the ocean. As they look down they’ll hover 128 feet above the ocean, and can peak through the glass panels in the floor to watch the ocean below. Across the deck, the SeaView Bar offers libations with a similarly dramatic view.
Every detail of the ship was created to enhance the warm, sophisticated atmosphere that Princess passengers have come to expect. “When designing Royal Princess, we took cues from what our passengers loved most about our latest ships,” said Rai Caluori, Princess Cruises executive vice president of fleet operations.
Grander atrium – When passengers board Royal Princess, the first thing they’ll experience is the huge, piazza-style atrium. Dramatically larger than on other Princess ships, this social hub of the ship spans three decks, offering an opulent open space for live entertainment, shopping and many dining and refreshment venues. In this signature space, passengers
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will find an always-changing selection of quick bites, light meals, and beverages. Among the vibrant collection of venues are the new Bellini’s Italian cocktail bar, Ocean Terrace seafood bar, and a gelateria. “The new design of Royal Princess’s atrium features geometric shapes that contrast with beautiful flowing lines,” said Caluori. “The floors above, created by backlit surfaces, give the illusion of floating in space.” At the aft of the atrium stands a pair of spiral marble staircases, each illuminated by backlit glass domes. Lines of light stretch from the top of the staircases down to the sparkling water features below. “Every detail of Royal Princess’s atrium has been designed to enhance the atmosphere that our loyal passengers have grown accustomed to,” said Caluori. Chef’s Table Lumiere – The line that introduced the chef’s table experience at sea is now setting a new standard with the debut of the Chef’s Table Lumiere. At this one-of-a-kind space, passengers are magically surrounded by a curtain of light – providing a soft wall of privacy that envelopes a custom-made glass table. Water and Music Shows – Up top, the ship’s central pool area features unique dancing fountains that star in four different water and light shows featuring special music and live performers. The Movies Under the Stars screen will also be incorporated as an additional show element. Princess Live! – The ship’s new television studio, a first for Princess, features programming throughout the day. Passengers can enjoy live talk shows, demonstrations and performers here, including the daily Wake Show, culinary shows, live concerts, late-night comedy and game shows. Horizon Court Buffet – One of Princess’ most popular casual dining options, the Horizon Court buffet on Royal Princess has been redefined with a completely new layout and doubled
in size. New action stations provide additional dining options, including choices such as Asian cuisine, Mediterranean dishes, a pasta corner and salad-tossing stations, plus Crab Shack and Fondues specialty experiences. Horizon Bistro Pastry Shop – The Horizon Court introduces an industry first: a dedicated pastry shop. Here passengers can indulge in fresh-baked goodies throughout the day and even get to see Princess’ pastry chefs in action as they demonstrate their skills in chocolate work and cake decorating. Private Cabanas – Three new private cabana options give passengers the opportunity to personalize their relaxation time, with elegant Sanctuary and Lotus Spa cabanas in The Sanctuary, while the Retreat Pool offers poolside cabanas. Cabana guests looking for a gourmet treat can order one of the ship’s new cabana picnic baskets, packed with artisan edibles paired with a premium wine. The Sanctuary – Princess’ signature haven just for adults, The Sanctuary on Royal Princess not only offers private cabanas with refrigerators and flat-screen TVs, but can reserved loungers where passengers can relax and enjoy attentive Serenity Stewards, who are available to serve spa fare and refreshing drinks. Lotus Spa – The Lotus Spa on Royal Princess is close to the gorgeous atrium, perfect for that spa treatment before or after enjoying all the onboard activities nearby. The expanded spa has more includes two new couples villas, plus features The Enclave, Princess’ largest-ever thermal suite, with warm stone beds and a soothing hydrotherapy pool featuring a dramatic cascading rain shower and therapeutic air jets. Royal Princess will sail on grand Mediterranean cruises throughout the summer, and then reposition to Florida in October for her North American debut. Throughout the fall to spring season the ship will depart weekly from Ft. Lauderdale for cruises to the eastern Caribbean, calling at St. Thomas and St. Maarten. Third Quarter 2013 • Cruising Magazine 45
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Above and Beyond - TUI Cruises’ Environmental Engagement
UI Cruises takes responsibility for the environment. Though still a new company, it is already proving this in numerous projects. The focus of these efforts is on the two ships currently being built, which will be brought into service in 2014 and 2015. With these ships, TUI Cruises is setting the standard in the cruise sector, using the most innovative technologies to operate the ships in an environmentally friendly way. In addition, it published its environmental report for the first time this year, which includes its environmental strategy and targets for the next five years, and an overview of its commitment on land and on board. Innovative Environmental Technologies for Mein Schiff 3
TUI Cruises is already working on reducing the environmental impact of its voyages to a minimum in its existing fleet. The stated aim is to continually improve its own environmental performance. When it comes to expansion, TUI Cruises goes even further: “We have used the latest technology for Mein Schiff 3 in terms of energy efficiency, reducing emissions and protecting natural resources,” explains Richard J. Vogel, CEO of TUI Cruises. “Our environmental protection work is not just about meeting the legal requirements, but also about behaving in a forward-looking, proactive way, to make our cruise business as environmentallyfriendly as possible, both today and in the future.” Mein Schiff 3 will use around 30 per cent less energy than other cruise ships of comparable size. When the contract with STX Finland Oy was signed, the Finnish shipyard was obliged to imple46 Cruising Magazine • Third Quarter 2013
“Our environmental protection work is not just about meeting the legal requirements, but also about behaving in a forward-looking, proactive way, to make our cruise business as environmentally-friendly as possible, both today and in the future.” -Richard J. Vogel, CEO of TUI Cruises
ment an ambitious level of energy efficiency in the new ship – a first in shipbuilding. In order to reach this level, the shipyard and the team responsible for the new ship implemented a number of strategies – important elements of this include a modern energymanagement system, extensive use of waste heat from the main engines and a very efficient air-conditioning system. This involves using both environmentally friendly coolants and the natural cooling effect of seawater.
As much as 99 per cent lower emissions – that is the stated aim for the new ship. With a combined system for the aftertreatment of exhaust gases, developed jointly with the market leader in ship propulsion systems, Wartsila, the cruise company is going as far as today’s technology allows in terms of reducing emissions. A desulfurization system reduces harmful sulfur emissions by up to 99 per cent, and particle emissions by 60 per cent. The catalytic convertors being used (SCR = selective catalytic reduction) reduce emissions of nitrogen oxides by 75 per cent, bringing them down to a level not required by law for new ships until 2016. In addition, the desulfurization system also features a washwater treatment unit. The unit filters out the contaminants that are removed by the washwater during the
desulfurization process, so that they can be collected on board and disposed of on land by companies with the appropriate expertise. The environmental protection concept behind the improvement in waste and wastewater management is also of significant value in the ships that are currently being operated. As well as the specialist environmental team set up in 2011 at TUI Cruises’ headquarters in Hamburg, Mein Schiff 3 will have an environmental officer on board responsible for reducing environmental impacts, as is already the case today with the existing fleet. TUI Cruises’ environmental officers ensure that it does not just implement what is required by law, but also meets the additional targets defined by the company itself. For Mein Schiff 3, these include the treatment of all wastewater, and to do this TUI Cruises is installing an ultra- modern wastewater treatment system. The “AWP” (advanced water purification system) does not just treat greywater and blackwater from the galley, hotel area and bathroom facilities, but also all liquids generated on board, for example from dewatered biological waste.
Transparent and Informative: The TUI Cruises Environmental Report
The environmental report is another step towards continuous improvement in TUI Cruises’ environmental performance. “Regular reporting is a central part of documenting our journey, the challenges we face and what has already been achieved in terms of environmental protection and sustainability. In the years to come documentation will be a transparent way for us to present the tar-
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gets we have achieved and those which are still outstanding,” says Vogel. The company has developed an environmental strategy with measurable targets for the next five years, so as to identify areas where it needs to change the way it works and set out the areas of focus for its operational activities. “Protecting the environment is about taking concrete action. What we do does not just meet the legal requirements – our environmental strategy means that we go even further,” explains Vogel. The strategy features seven concrete points: environmental protection and the reduction of emissions, energy efficiency, transparency and verifiability in our environmental actions, sustainability in the supply chain, protection of natural resources via waste and waste water management, inclusion of stakeholders, and awareness-raising about environmental issues on board and on land. A variety of measures are used in operational and marine systems to reduce emissions. As early as 2012, the TUI Cruises fleet reduced its fuel consumption by 3.7 per cent over the previous year, down to a level of 0.367 tons per nautical mile. In 2013, it aims to reduce this by a further five per cent for both ships, while at the same time decreasing CO2 emissions by 0.05 kg to
0.55kg per passenger nautical mile. TUI Cruises uses systematic disposal management to ensure that the rubbish generated on board is recycled or disposed of in an environmentally friendly manner. It aims to reduce the recycling rate by a further five per cent in 2013 in comparison to the previous year. In 2012 the average amount of waste generated per night spent on board was 10.7 liters. This is already a reduction of 27.8 per cent over the previous year’s figure of 14.8 liters. The target for 2013 is to reduce the quantity of waste generated per overnight stay by a further two liters. TUI Gets Involved in the Destinations It Visits
TUI Cruises is also making a commitment to the environment in the locations its cruises visit. It is supporting the non-for-profit SECORE Foundation in its work to protect coral reefs off the coast of Curacao. The cruise company from Hamburg is sponsoring a project run by the sustainability initiative Futouris, of which it has been a member since 2010. “We chose the SECORE coral reef protection project because safeguarding the marine environment is important to us as a cruise company. Our diving trips,
particularly in the Caribbean, are extraordinarily popular with our guests. We want to make a contribution towards making these dives sustainable, so that our guests can continue to enjoy this unique aquatic world,” says Vogel. The SECORE Foundation uses the money it receives to carry out active restoration work to counteract the huge decline in coral reefs. Working with research institutions and local partners, the Foundation set up a coral-breeding center on Curacao, so that it can carry out the painstaking work needed to raise corals artificially and release them back into the reefs. The accompanying research programs bring a new understanding of the process of restoring coral, which in future should make a contribution to protecting endangered coral species all over the world. In addition there are annual training workshops where scientists and local stakeholders, such as staff from the CARMABI marine biology station, learn about coral protection methods though lectures and active participation. The next step is to develop new training and awareness-raising formats for divers that can be used on diving trips with the Mein Schiff fleet’s guests. Even guests who do not dive can learn about the subject via information sessions and materials. Third Quarter 2013 • Cruising Magazine 47
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PortMiami: Cruise Capital of the World
t PortMiami, the cruise experience begins long before passengers embark on the ship; it starts the moment they cross the Port Bridge, surrounded by the city’s skyline, the waters of Biscayne Bay and a tropical island atmosphere. Long known as the “Cruise Capital of the World,” PortMiami continues to grow in size and stature as the world’s top cruise port.
Set in one of the world’s most beautiful regions with an unwavering commitment to the cruise industry, PortMiami is a popular departure point for cruises to the Bahamas, the Caribbean, Mexico and other destinations. Already the busiest cruise port in the world, PortMiami welcomes approximately 4 million cruise passengers annually and it is proud to be home to some of the world’s leading cruise lines: Aida Cruises, Azamara Club Cruises, Carnival Cruise Lines, Celebrity Cruises, Costa Cruises, Crystal Cruises, Disney Cruise Line, MSC Cruises (starting winter 2013), Norwegian Cruise Line, Oceania
Cruises, Regent Seven Seas Cruises and Royal Caribbean International.
PortMiami recently welcomed Resorts World Bimini which offers daily service between PortMiami and the Bahamian Island. The Bimini SuperFast, travelling at speeds up to 30 knots, is one of the fastest cruise ships sailing today and makes the trip in just over two hours. PortMiami is set to experience another strong cruise season in 2013-2014, welcoming two newbuild vessels to the port. MSC Cruises’ Divina, which was launched in spring 2012, is scheduled to begin its maiden Caribbean season cruising year round from PortMiami in winter 2013, marking the first time the ship will homeport in North America. Norwegian Cruise Line’s latest newbuild ship, the Norwegian Getaway – currently under construction in Germany – will also homeport in Miami beginning January 2014. Adding to PortMiami's already extensive fleet, Disney Cruise Line will bring one of the most admired and recognizable ocean liners, the Disney
Magic, to PortMiami in October 2013 and Costa Cruises will brighten Miami with its diamond of light when the Costa Luminosa starts sailing from PortMiami in December 2013.
Miami’s passenger facilities are firstclass, from well-groomed outdoor landscaping to gleaming floors and lounges inside. PortMiami boasts some of the most modern and user-friendly cruise terminals in the world. Cruise Terminal D, which serves Carnival, the Port’s largest line, underwent a $15 million renovation last year. Cruise Terminal J, used by upscale and luxury cruise lines, recently underwent a $3 million facelift to become the port’s boutique facility. Not only does PortMiami offer the best homeport anywhere, it affords an ideal opportunity for our cruise passengers to extend their warm-weather vacations with land stays in the greater Miami area’s tropical tourist mecca which offers a wide array of multicultural attractions, superb accommodations, world-class dining, endless shopping and fun-filled beaches, not to Third Quarter 2013 • Cruising Magazine 49
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mention a great variety of cultural and sporting opportunities. Cruising from PortMiami is expected to continue expanding over the next few years as the port seeks to maintain its leading position in the industry by continually preparing for the next generation of vessels. Although the port has recently invested more than $30 million in the renovation of its facilities to ensure it can handle a wide range of cruise ships, the port is currently developing its 2035 Master Plan, which earned a National Recognition Award from the American
Council of Engineering Companies last April. Created by design and engineering firm Bermello, Ajamil & Partners, the Master Plan focuses on increasing PortMiami’s sustainable economic growth by developing its infrastructure, improving its environmental credentials and promoting its relationship with the community. As part of the plan, the port’s 518-acre site will feature what is expected to be the world’s largest multi-terminal cruise facility, capable of handling several vessels simultaneously. With 13 cruise brands berthing 31
ships, PortMiami is clearly the departure destination of choice for cruises to the Bahamas, the Caribbean, Mexico and beyond offering cruise vacations for every taste and budget, from family fun to luxury cruising. A cruise starts the minute a passenger steps aboard a ship. However, at PortMiami…the vacation begins the minute you cross our bridge…the dramatic Miami skyline…our crystal waters and tropical paradise… and the glittering lights of South Beach. Cruising from Miami adds yet another enticing port to your itinerary. Cruising and Miami will always be synonymous.
Antigua and Barbuda Tourism Stakeholders Successfully Complete Service and Shore Excellence Training The Antigua & Barbuda Tourism Authority (ABTA) collaborated with the Antigua and Barbuda Cruise Tourism Association (ABCTA) to succcessfully deliver the Aquila Service and Shore Excellence Workshop to over 200 cruise industry stakeholder in Antigua and Barbuda.
The Florida-Caribbean Cruise Association (FCCA) endorsed training workshop took place in July at the Multipurpose Cultural Centre, Perry Bay. A diverse audience comprising taxi drivers, customer service professionals, tour guides, vendors, retails store employees and tour operators benefited from the training.
The training workshop was in keeping with the theme of Service Excellence that the ABTA and also Ministry of Tourism continues to promote.
At the conclusion of the Aquila Shore Excellence Training Workshop, each participant was rewarded with a formal Certificate of Participation. The timely training ahead of the upcoming season
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will allow service professionals to hone their skills to ensure maximum visitor satisfaction. It also provided an opportunity for tourism stakeholders to see what aspects of the tourism product required improvement to maximize cruise passenger satisfaction and, ultimately, arrivals. CEO of the ABTA, Mr. Colin James commended the effort by both entities to improve the tourism product. He
added, “Our people are the most integral aspect of marketing our destination. The face-to-face interaction between cruise guests and locals still plays a significant role in promoting a destination. No matter how beautiful the beaches are, the people who live here must radiate and reflect the beauty and warmth of the island to maintain and grow the twin-island nation’s vital cruise tourism industry.”
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THERE’S A REASON IT’S CALLED THE CRUISE CAPITAL OF THE WORLD. IT IS.
Modern cruising was invented at Por tMiami. Today, we are the global headquar ters for the world’s largest cruise lines and proud to be the home por t of the world’s most exciting and modern cruise ships. For itineraries to the Bahamas, the Caribbean, Mexico, and beyond, Por tMiami will always be the Cruise Capital of the World! For more in f o r m a t i o n , p l e a s e v i s i t w w w.mi a mi d a d e.g o v/ p o r t mi a mi
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An Investment That Cruise Destinations Cannot Afford to Ignore
By Beth Kelly Hatt, Aquila Center for Cruise Excellence
estinations and ports around the world vying for cruise business are making substantial investments to entice cruise lines to visit, spending millions of dollars on physical infrastructure and marketing. Yet often what I see while working in different parts of our cruise world is that these growth strategies often do not include any investment in the human interactions. Presidents and senior executives of all the cruise lines tell us that it is people in the destination who have the most significant impact on the guest experience. Guest interactions with the local people in a destination are directly related to a region’s cruise tourism success.
Ensuring a destination’s excellent guest interactions involves everyone in the destination. It involves educating the community and key stakeholders so they better understand their role in the guest experience and the importance of cruise tourism. It involves training for tour operators and tour guides so they better understand the many ways they can ensure they are meeting, and exceeding, guests’ expectations. The costs associated with this education and training is typically only a few thousand dollars, yet it often has the biggest impact on success. So wouldn’t it make good business sense to invest in training, especially following significant investments in terminals, gangways, and other infrastructure in a destination? 52 Cruising Magazine • Third Quarter 2013
“…it is people in the destination who have the most significant impact on the guest experience. Guest interactions with the local people in a destination are directly related to a region’s cruise tourism success.” This is not to imply infrastructure investment is not important. It is meant to suggest that education and training for the citizens in a destination is just as important to a region’s cruise tourism success—a message that is being repeated by the cruise lines themselves.
At the CEO panel during the FCCA conference in Curaçao, all cruise line executives were in agreement that it is human interaction that makes the biggest difference to guest satisfaction in a port. Will the guest go home and talk about the multi-million dollar terminal or the state of the art gangway? Or will they talk about the tour guide and the fantastic experience they had on an excursion? Which will keep those cruise lines and their guests coming back? This is of the utmost importance to those cruise lines and to the success of the destinations they visit. Human interaction includes the port welcome or greeting programs, retail operators’ front line staff, taxi drivers, tour dispatch teams, tour guides, and a variety of others who interact with cruise guests. Cost is minimal for the investment in training for tour guides and all of the
others who come into contact with guests, especially compared to the millions spent on infrastructure. Its importance indicates that training needs to be part of each cruise destination’s growth strategies and investments.
It is also important to understand that stakeholders in a destination can collaborate for these investments, as training will benefit every market a destination serves. Often, a small individual company—like a tour operator, retail shop, or taxi company—cannot solely absorb all the costs associated with training; however, when all stakeholders pool their resources and work with their tourism boards and ministries, the shared cost becomes very affordable for all involved. And the return on the investment for everyone is significant, as the impact of guest experience is dramatic. Training is an investment in the future of tourism, the future of our youth, and the growth of the cruise industry in a destination. To keep cruise lines calling, it is an investment that cruise destinations cannot afford to ignore. Beth Kelly Hatt is the Director of Aquila’s Center for Cruise Excellence and can be reached at beth@TourGuideExcellence.com
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FCCA Platinum Associate Member Listing Ambassatours Gray Line - Big Pink Sightseeing
Business Research and Economic Advisors (BREA)
American Guard Services
Canaveral Port Authority
Antigua and Barbuda Tourism Authority
Carib Resort Inc
Aon Risk Services
Caribbean Cruise Shipping
API de Quintana Roo
Caribbean Sun Fun
Appleton Estate Rum Tours
Aquila's Center For Cruise Excellence
Cartagena De Indias Cruise Ship Terminal
Aruba Tourism Authority
Cayman Island Department of Tourism
Aruba Port Authority
Atlantis Paradise Island
Chukka Caribbean Adventures
Authority of Tourism Panama
Colombian Government & Trade Bureau (Proexport)
Bacardi Global Travel
Colon 2000 Corp de Costas Tropicales
Bahamas Ministry of Tourism
Banana Coast Cruise Port
Barbados Port Inc
Coordinacion de Servicios (Servicios Integrales
Barbados Tourism Authority
Belize Tourism Board
Corporacion Salvadorena de Tourismo (Tourism Board
Bermello Ajamil & Partners, Inc
of El Salvador)
Costa Rica Tourist Board
Bridgetown Cruise Terminals
Cox & Company Ltd
British Virgin Islands Port Authority
Cruise & Port Advisors
British Virgin Islands Tourist Board
Cruise Ship Excursions
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FCCA Platinum Associate Member Listing Curacao Ports Authority
H.H.V. Whitchurch & Co. Ltd
Honduras Institute of Tourism
Huggins Tours Inc
Dolphin Cove Ltd
Jacksonville Port Authority
Dominica Air & Sea Ports Authority
Martinique Tourism Authority
MERA CORP. MV Cozumel S.A.
Ensenada Cruiseport Village
Ministry of Tourism of the Dominican Republic
Explora Caribe (Pelicanos Tours)
Mobile Alabama Cruise Terminal
Fidelio Cruise Inc
Mobile Bay Convention & Visitors Bureau
FMT Canada, Inc
New York City Economic Development Corp./NYCRUISE
Nicaragua Tourism Institute
Fort Street Tourism Village
Foster & Ince Cruise Service
One Ocean Group
Freeport Harbour Company
Panama Canal Railway Company
Park West Gallery
Playa Mia Grand Beach & Water Park (Empresas
Goddards Shipping & Tours
Grenada Board of Tourism
Guadeloupe Islands Tourist Board
Port of Galveston
Guatemala Tourist Board (INGUAT)
Port of Houston Authority Third Quarter 2013 â€˘ Cruising Magazine 57
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FCCA Platinum Associate Member Listing Port of Los Angeles
The Original Canopy Tour
Port of New Orleans
The West Indian Co. Limited
Port of Progreso (API Yucatan)
Tobago House of Assembly - Division of Tourism
Port of San Diego
Tourism Corporation Bonaire
Tramway Properties Inc
PPI Group / Panfoff Publishing
Trinidad & Tobago Sightseeing tours
Prime Distributors (Duty Free World)
Trinidad & Tobago Tourism Development Company
Puerto Costa Maya
Trinity Air Ambulance
Puerto de Guaymas
Puerto Rico Tourism Company
Tropical Tours - Mexico
S.E.L. Maduro & Sons (St Maarten)
U.S. Virgin Islands Department of Tourism
Saint John Port
UBM Live-Cruise Shipping
San Souci Ports SA
United Stevedoring of America DBA Hallmark Stevedoring
St. Christopher Air & Sea Port
Virgin Islands Port Authority
St. Lucia Air & Sea Port St. Lucia Tourist Board St. Maarten Harbour Consulting St. Maarten Harbour Group of Companies St. Maarten Tender Services - (Bobby's Marina N.V.) St. Vincent/Grenadines Port (Kingstown Criuse Terminal) Suburban Transportation Tampa Port Authority 58 Cruising Magazine â€˘ Third Quarter 2013
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FCCA Associate Member Listing 4Worlds Expeditions
Armada Port Agency (Aruba, Bonaire,
C.I. Mambo S.A.S
Aanansi ATV Tours
A Von Brockdorff Services ABC Tours & Attractions
Accessible Ventures Transp.
ACSP Association of Cruise Service Providers
Atlantik - Iceman (Islandsmot)
Atlantis Adventures St. Maarten Atlantis Submarines Barbados Atlas Travel Agency
Agencia Acoreana De Viagens
ATS Pacific/Fiji Islands
Bahamas Waste Limited
Agencia Naviera Del Caribe
AJU Incentive Tours
Alaska Mountain (Mexico Adventures Guides)
Alexander, Parrish (Antigua) Alizes Travel
Almacenajes Frydom S.A. Altabrisas Tours SA de CV
Avia Caribbean/Aviatur Bahia Cruise Services Baja Aquatics, LLC
Bajarama de Mexico S.A.
Baleares Consignatarios (BC Tours)
Banana Boat Tours/Tropical Charm
Antigua Destination Planners API de Dos Bocas
API Puerto of Chiapas Applicon Tours
Ben Line Agencies (Japan) LTD. Best of Grenada Limited Big Bus Tours Ltd
Blue Mountain Bicycle Tours
Blue Reef Watersports Center
Bois Cotlette Estate (In Site, Inc) Bonaire Destination Services
Captain Morgan Charters
Carambola Gardens & Tours Caribbean Helicopters
Caribbean Segway Tours Caribe Nautical Services
Casa De Campo International
Caves of BarbadosLimited (Harrisons
Cayman Sea Adventures (MarineLand Cayman Turtle Farm CEO Mexico DMC
Ceres Terminals, Inc City Sight Seeing
CityView Trolleys Tours of Key West Colombia 57 Tours & Logistics Conch Tour Train
Consorcio Maritimo Centroamericano S.A. de C.V.
Brightwell Payments, Inc.
Coral World Ocean Park
Arctur Travel Ltd
BSE - Brasil Shore Excursion
60 Cruising Magazine â€˘ Third Quarter 2013
Candence Keen Innovations
Coral Island Tours
Bracal shore excursion
Ardastra Gardens, Zoo & Conservation
Cambiaso & Risso
Bonaire Tours & Vacations
Aqua Adventures Tours
Aqua Clean Ships Caribe
Calypso Tye / Dye N.V
Bermuda Ship Agencies
Anthony's Key Resort
Calypso train tours
Beijing Biz Travel
BEA Architects Inc
Amin Kawar & Sons Travel
Anastasia Travel Group
Calabash Bahamas Ltd
Belize Horse & Carriage
Amphitrion Cruises Services
Cabo Rey dba Cabo Nave
Barefoot Holidays St. Lucia
Amatique Bay Resort & Marina
Amazing Grace Experience
Cabo Expeditions dba Cabo
C Fernie & Co., S.A.
Coral Stone Stables
Corea & Co. (1988) LTD
Costa Rica Tourist Board
2013 3rd qtr v3_Quarterly Magazine 10/10/13 9:12 AM Page 61
FCCA Associate Member Listing Croydon In The Mountains
Enchanted Island Eco Tour
Grenada Ports Authority
Cruise Business Review
Crucero Tour S.A.
Cruise Gallery Inc.
Cruise Industry News
Cruise Insight (Ashcroft & Associates) Cruise Plus Services
Cruise Solutions Belize CS Adventures
CTG Margarita C.A.
De Palm Tours
Delisle Walwyn - Kantours
Denrus (St. Petersburg)
Destination Antigua (Tropical adventures)(2000)
Destination Management Chile Discover Dominica Authority Dive Dominica
Dutch Tours Enterprises E-L-S GMBH
E. Duran Shipping P&I Services /Viajes
Ecoquest Adventures & Tours
Ecuadorian Tours Agencia de Viajes y Turismo S.A
Edna's ship Chandler
Ezi World Holidays & Travel Facilitators Unlimited Inc. Fantasea Bermuda
Five Star Watersport
Florida Stevedoring Inc Fun Sun Inc
Funa International, Inc. Funbini B.V. Fundaeco
Funtastic Tours Company Ltd
Future Vision Invest Co dba Bacab Eco Park
G.P. Wild International LTD
Gianco, S.A. de C.V. /Mexico Travelscape
Global Ports Holding Go With Gus Tours
Golden Foundation Tours Gorbis Travel
Grand Bahama Taxi
Gray Line - Costa Rica
Eko Park Los Cabos DBA Wild Canyon
Gray Line Guatemala/Reuxtreme -
Elite shore excursion fund.
Gray Line El Salvador - Avitours
Eleuthera Adventure Tours Elite Travel Ltd.
Elroy's Pleasure Tours
Emerald Concierge Ltd
Gray Line - Los Cabos
Gray Line - Nicaragua (Versatile
Grupo Dolphin Discovery Guadeloupe Port Authority Guatemala Xpedition Gumbs Taxi & Tours
H Forbes Charter Services Hamilton, Miller & Birthisel Happy Fish Travel
Harbor Bunkering Corp
Harbour Street Craft & Cultural HECTOURS
Hippo Tours/ Toronto Hippo/ Inc. Historic Charlottetown Seaport
Holiday Adventure(Taxi Coperative) Humberto Alvarez Sucs Hyde Tours Roatan
Ibercruises-Agencia de Viagens
Iberoservice Incoming Ser Dominican Republic
Iberoservice Incoming Ser Spain Iceland Travel
ID Tours New Zealand IMT Travel Services
Inflot Worldwide, Inc
International Shipping Partners IOS Health Systems
Inversiones Maloka C.A.
Island Meetings & Incentive Island P.I., LLC
Island Safari Barbados
Island Shipping & Trading
Third Quarter 2013 â€˘ Cruising Magazine 61
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FCCA Associate Member Listing Mar-Lab NV dba Banana Bus
Peninsula de La Pasion
Jamaica Tourist Board
MC Tours - Honduras
Platinum Port Agency
JCAL Tours Ltd
Micronesian Cruise Association
IWW Island Networks
Jades, S.A. - Antigua Guatemala
Jamaica Zipline Adventure Tours
Jetpack Cayman JMJ Tours Corp
JMSM Enterprises N.V. dba Fun
Jones Travel Ltd.
Jungle Trekking Adventures
Karavan Mar - Turizm Seyahat
Kayak Nature Tours
Kman Native Tours (Rankine
Meyer Agencies Ltd. Mifsud Brothers Ltd Moffatt & Nichol
Montserrat Development Corp Montserrat Tourist Board Mount Gay Rum Tour
Myanmar Voyages International Tourism Co.
Nasco Tours S.A.E.
Nautilus Cayman Ltd
Navigator Travel & Tourist
Komex ToKomex Tours
Kim' Arrin Cruise Services
Nevis Tourism Authority
Oasis Divers & Water (aqua tours)
La Mar Excursions, Inc
Lagoon Tours Bahamas Lannaman & Morris (Shipping) Limited
LARF, Inc. - (Amazing Cozumel Race)
Leeward Islands Charters Leisure Travel & Tours Ltd.
Ocean Adventures Old Fort Craft Mkt
Old town trolley tours key west Old Town Trolley Tours Boston On Deck Ocean Rasing
Lloyd's Register North erica
Operadora Turistica Bahias Plus
Lucky Stables N.V.
M N & A Holidyas travel tours
Mahogany Run Golf Course
Page & Jones, Inc.
Panama Canal Authority
Panamericana De Viajes, S.A.S
Mangrove Ventures dba
62 Cruising Magazine â€˘ Third Quarter 2013
Pier B Development
Port Auth of Trinidad & Tobago Port Authority of the Cayman
Port of Key West (City of Key West) Port of Palm Beach District
Portimar Agencia De Viagens Prestige Leasing & Tours Pronatours
PT. Bali Prestige Tours Rancho Buena Vista
Rancho Tierra Bonita
Rapsody Tours, Cruises RC Travel
Rendezvous Tour Co Reef Tours Ltd
Regale International Travel Resort Adventure Centers Resort Sports, Ltd.
Rhodes Hall Plantation Ltd River Raft Limited
Roatan Island Tours
Roger Albert Voyages Romney Associates Rozo & Co.
RST / Rico Sun Tours Rumbo Sur
S.E.L. Maduro & Sons (Aruba)
S.E.L. Maduro & Sons (Curacao) Sand Dollar Sports SCAN S.A.
2013 3rd qtr v3_Quarterly Magazine 10/10/13 9:12 AM Page 63
FCCA Associate Member Listing Sea Blaster Tours
Tura Turizm - Sea Mer Tours
Seatrade Communications LTD
Sea Song Tours
Seahorse Sailing Adventures
Secretaria de Turismo del estado de
Colima / Colima state Gov
Secreteria de Tourismo Y Relaciones
Sunsation Tour/ Q+K Spice Sunsation Sunshine Cruises (1990)
Superior Clean Solutions Superior Watersports Super Radiator Coils
(gobierno del estado de chiapas)
Surfside AquaSports Ltd
Swiss Travel Service
Skylimit Travel Services SMS Travel & Toursim
Snorkel Park Company Ltd. Snuba International Inc
SONA Rent the Bicycle , S.E.
South Carolina State Port
Southeast Insurance Brokarege Special Needs Group St. Ann Development
St. Eustatius Tourism development foundation
St. Kitts Scenic Railway
St. Kitts Taxi Association dba St. Kitts Taxi and Tours
St. Kitts Tourism Authority St. Lucia Segway
St. Maarten 12 Metre "America's Cup"
Stansfeld Scott Inc.
Sustainable Travel International Tabyana Beach
TAM Travel Corp
Tan Hong - Vietventures
TCM - Group International TDC Flamboyant Tours
The Caymanian Land & Sea The Indar Weir Travel
The Port Authority of Jamaica
The Rendezvous Company ANTIGUA Timothy Mangs
Tortuga Internatioanl Holdings Ltd
Total Guest Satisfaction/Total Gusto Tour Coop of Puerto Rico Transbalkan Travel
Transocean Agency Gr.
Tourism Corporation Bonaire Twin Divers UNEXSO
United Shipping Co
Urban Design Development Vacation Master Jamaica
Vallarta Adventure SA de CV Vallarta Shore Excursions Vanuatu Jungle Zipline Veragua Rainforest
Viajes de Guatemala S.A. Virgin Excursions LLP
Walk The Plank Zip Line Webster's Tours
West Bay Kayak and Snorkel Westgate Resorts & Villas Wet 'n Wild Vanuatu
Whiteboard Solutions Wild Tours
Wind Is Our Friend Wind and Sea Ltd
Wonders of The Barrier Reef Tours LTD
Transporte Turistico Cali-Baja
World Discovery Walks, Inc.
Wrave (Wacky Rollers) Ltd
TRAVELEX (Travel Executives)
Tropical Trail Rides
World Tours & Cruises(2004)
Zhoushan International Cruise Terminal
Stingray City (Antigua)
Tru Bahamian Food Tours
Sulivan Shipping Services
Tudor Rose (International Cruise & Ferry
Sub Sea Systems / Sea Trek
Sunbury Great House
TSNY San Juan PR, LLC
Zoom Eglence Parkuru Org / Skyline
Third Quarter 2013 â€˘ Cruising Magazine 63
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Faces In The Industry Natasha Bryan – Onboard Marketing Manager, Celebrity Cruises
I am Natasha Bryan, onboard marketing manager for Celebrity Cruises, and proud “Shining Star of the Year” for 2012. I would spend many hours as a child at my mother’s travel agency, looking at the brochures and books of amazing places and wondering if I would ever see them.
Trinidad & Tobago
The opportunity to work for Celebrity Cruises came as an accident. A colleague of mine was going for an interview and relaying the story to me. I was sneaky and jumped at the opportunity, too. I got an interview, received a follow-up call, and three days later was in Barcelona to start a new chapter in my life. The pictures of these amazing places are no longer only in the brochures and books I once read, but now displayed proudly on the walls of my mother’s office, as taken by her daughter.
I joined Celebrity’s Casino as a trainee cashier and quickly moved through the ranks to a cash desk manager, during which time I also obtained my degree. My transition to onboard marketing manager in 2005 was due to hard work, dedication and the belief that I would make a difference. I feel accomplished, motivated and extremely driven to do my best everyday. Celebrity brings that out in you! This company offers the opportunities to learn, develop and grow from a young adult to an accomplished individual. Celebrity promotes from within, as they are the ones who see your development daily. Being from the island hosting the “Greatest Show on Earth,” Trinidad & Tobago, I am very proud to see what we can achieve and to be a product of that. Being able to enjoy the stories from guests about their travels, and relate to the life events of my fellow crew from 57 different nationalities, is priceless. My goals changed throughout my career, from my thinking I would just stay in the ‘job’ for two years, pay off my bills and do something else afterward. However, I fell in love with the sea. My ‘job’ became my passion, and my colleagues became my family. I have Celebrity in my blood.
Eduardo Archbold – Headwaiter, Cunard Line
My Name is Eduardo Archbold. I was born in Cartagena, the most beautiful city in Colombia and one of Cunard’s ports-of-call. I work as a headwaiter onboard Queen Victoria. I started my life at sea in 1978, when I joined Royal Viking Lines after listening to my brother’s experiences from working for the company as provision master.
Since I attended catering school in one of the most exclusive hotels in my hometown, I decided to work in the restaurant department onboard. I was very excited about my new job as a waiter because I knew that Royal Viking was one of the most successful operators within the cruise industry. Around this time, Royal Viking merged with Cunard Line, which made me even prouder to work for one of the most well-established and legendary cruise companies.
In order to further complete my skills, I decided advance in my career and became a sommelier. I was later asked to join Cunard Caronia, where I was promoted to headwaiter and stayed until the ship was decommissioned. My next ship was QE2, which I considered to be the most fascinating and legendary ship of all time. I spent five years on QE2 before being assigned to Queen Victoria, where I continue to serve. After being at sea for so many years, I still find this life very fascinating and interesting. I consider myself very lucky to work for the prestigious Cunard Line, where I always find the ideal environment and atmosphere, not just among the crew, but also with guests. I particularly like the rapport that I manage to create with our loyal travelers and seeing them very regularly, year after year, gives me the feeling of being part of a big family: the Cunard family! 64 Cruising Magazine • Third Quarter 2013
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Faces In The Industry Sole Scopetta – Assistant Port Adventures Manager, Disney Cruise Line
My name is Sole Scopetta. I am from Buenos Aires, Argentina and am currently an assistant port adventures manager for Disney Cruise Line. Before working on a cruise ship, I worked as a travel agent in Buenos Aires and Bariloche. I was looking for a challenging experience where I could combine my profession and wish to see the world. The cruise industry offered me the best of both worlds.
As assistant port adventures manager, I support the daily operation of shore excursions in all ports of call, including Castaway Cay, Disney’s private island, as well as the onboard recreation operation.
I speak Spanish and English, and my favorite destination is Barcelona. I admire the art and culture that is nestled all over the city! It’s definitely one of the best cities I have ever visited. I love working on a cruise ship because I can experience culture and diversity while discovering a whole new meaning of being a professional in the tourism industry. The atmosphere and energy ensures every day is fresh and exciting. My role is challenging and engaging and involves a great level of commitment to ensure its success. I chose Disney Cruise Line because the company is widely recognized throughout the world for the way it approaches business in an original and creative way. The magical atmosphere onboard Disney Cruise Line is simply infectious, and the ability to make dreams come true every day ensures a smile never leaves my face. If you are looking for a challenge; to create memories of a lifetime; get a unique, unparalleled standpoint on various locations throughout the world; and work in a challenging and engaging role, this is definitely the ideal career objective.
Alejandra Holguin Armendariz – Assistant Merchandise Manager, Disney Cruise Line
My name is Alejandra Holguin Armendariz, and I am an assistant merchandise manager for Disney Cruise Line. Before I worked on a cruise ship, I was an assistant merchandise manager in a recreation park in the south of Mexico. Then I got the opportunity to move to Disney Cruise Line.
I started as a merchandise hostess as part of the opening team on the Disney Dream two years ago, and then transferred to Disney Fantasy for the opening. I became an assistant merchandise manager three contracts ago, and currently, I am the manager of the Bibbidi Bobbidi Boutique (where guests can receive princess and pirate makeovers) and the art gallery on Disney Mexico Fantasy. I am in charge of all the appointments, schedules, orders and most importantly, I make sure that every single guest leaves the boutique or art gallery with a great experience. I joined the cruise industry because I wanted to try something new and exciting. My favorite thing to do in life is to travel, and what a great way to see the world at the same time and grow in my professional life! I love waking up every day in a different place. One day I am in the USA; the next day I am in Mexico; and the day after that I am in San Juan, Puerto Rico. I also enjoy working with people from all over the world. I recommend others become crew members. It’s not easy at the beginning, but you acclimate. As soon as you do, you start enjoying it, and you have the opportunity to see all these amazing places around the world and meet incredible people!
66 Cruising Magazine • Third Quarter 2013
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2013 3rd qtr v3_Quarterly Magazine 10/10/13 9:13 AM Page 68
Roberto Borge, Governor of Quintana Roo, Mexico (seated center), meets with the FCCA Operations Committee in Cozumel.
(Left to right) Colin Murphy, Vice President of Destination and Strategic Development for Norwegian Cruise Line; Hon. Moses Kirkconnell, Deputy Premier, Minister of Tourism and District Administration for the Cayman Islands; and Michele M. Paige, FCCA.
68 Cruising Magazine â€˘ Third Quarter 2013
The FCCA Operations Committee visits with Robert Shamosh Charabati, Commercial Director for the Port of Costa Maya (2nd from left), Teofilo Hamui, President & CEO, Port of Costa Maya (3rd from left).
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2013 3rd quarter edition of Cruising Magazine by the Florida-Caribbean Cruise Association