FCCA Cruise Conference Program

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Conference Program 2010 v5_Conference Program 10/22/10 11:08 AM Page 1

E L L I O TT ERWITT’S

puerto rico

More than

500 YEARS as the Gateway

to the Caribbean

Since its discovery, Puerto Rico has been welcoming and entertaining passengers. It's now the largest cruise homeport in the Caribbean.

Thirteen cruise lines visit the port of San Juan thanks to its modern infrastructure and convenient air access. The Port of Ponce on the South coast and the Western port of Mayagüez, are also excellent ports of call with a well developed infrastructure and docking facilities. The islands of Vieques and Culebra offer superb, quaint island stopovers for cruise itineraries.

No matter where you tie up, the Islands of Puerto Rico offer much more to do before and after a voyage. Pristine beaches, championship golf courses and 500 year-old Spanish colonial fortresses. Add world class shopping and 5 star accomodations and you have more than enough reasons to keep people coming back for the next 500 years.

To see the Islands of Puerto Rico through the eyes of an artist, go to seepuertorico.com, And then come see them for yourself.

For more information, places to stay and things to do, call 800.866.7827 © 2010 Puerto Rico Tourism Company. Government of Puerto Rico.

the Islands of Puerto Rico seepuertorico.com

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Ta b l e o f C o n t e n t s Message from the FCCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Message from the Minister of Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Government Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 FCCA Member Cruise Lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Cruise Executive Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Conference Workshops

• Session One - Tuesday, October 26th . . . . . . . . . . . . . . . . . . . . . . . . . 23 • Session Two - Wednesday, October 27th . . . . . . . . . . . . . . . . . . . . . . . 25 • Session Three - Thursday, October 28th . . . . . . . . . . . . . . . . . . . . . . . . 27

Sequence of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Spotlight on the Dominican Republic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 FCCA Silent Cruise Auction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Trade Show Floor Plan & Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Essay Contest Junior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Essay Contest Senior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

Florida-Caribbean Cruise Association

11200 Pines Blvd., Suite 201 Pembroke Pines, Florida 33026 Phone: (954) 441-8881 • Fax: (954) 441-3171 E-mail: info@f-cca.com • Website: www.f-cca.com Proudly printed in the Dominican Republic.

Qualifications of Exhibitor/Attendee FCCA, in its sole discretion, determines whether a prospective exhibitor/attendee is eligible to participate in the Event. Eligibility is generally limited to persons or firms who supply products and services to the cruise industry, or are in good standing with the cruise industry and FCCA. Applicants who have not previously exhibited at/attended the event may be required to submit a description of the nature of their business and/or the items to be exhibited.

The FCCA reserves the right in its absolute discretion to exclude or remove from the Event any person/company whose presence or behavior is undesirable and/or potentially unlawful, harmful, disrespectful and/or causing a nuisance to other Exhibitors and/or attendees and the FCCA may exercise such right notwithstanding that any such person is the employee, agent or permitted contractor of the Exhibitor/Attendee or otherwise in any way connected or associated with the Exhibitor/Attendee.

Dominican Republic • October 25-29, 2010

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Message from the FCCA

Michele M. Paige

Kevin Sheehan

President, Florida-Caribbean Cruise Association

CEO, Norwegian Cruise Line / FCCA Chairman

“United we stand; divided we fall.” -Aesop Strength in numbers is a familiar concept and one that we frequently employ in our business operations.

We constantly rely on our partners for ideas and support. They are the ones we turn to when we want to expand or when we need a helping hand.

Of course, this is something easier said than done; sometimes it can be hard to find partners, especially without the right resources. This is why the FCCA exists: to develop cooperative and synergistic relationships with our destination partners at both the public and private sectors.

This is also one of the main focuses that you will experience during the next few days at our 17th Annual Conference & Tradeshow. Its balance between business sessions, social functions and the tradeshow, coupled with the attendance of almost a hundred cruise executives, representatives from destinations’ tourism ministries and over a thousand players from all facets of the industry, create the perfect forum for the exchange of information and industry trends, sharing of ideas and cultivation of valuable business relationships.

Beyond providing all of that, the Conference really epitomizes what the FCCA Platinum and Associate Membership offers, as this is just one of many events with the same goals in mind, along with our yearround projects and publications to ease and promote communications between the partners, cruise lines, executives and destinations’ public and private sectors.

So prepare yourselves to renew longtime relationships or forge new ones while learning about the latest happenings in the industry. Actualize some of the multiple opportunities available at this event to help advance your company, product, or destination. But don’t forget to enjoy yourselves and this stunning country.

Dominican Republic • October 25-29, 2010

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WELCOME

ASHORE During his first cruise to the Americas, Columbus discovered Dominican Republic. The 2010 FCCA Cruise Conference and Trade Show is the perfect opportunity to discover why he labeled it as “The fairest land human eyes have ever seen.” ¡Bienvenidos!

GoDominicanRepublic.com

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Message from the Minister of Tourism

On behalf of our government and the warm and friendly people of the Dominican Republic (DR), it is a distinct pleasure to welcome delegates attending the 17th annual Florida-Caribbean Cruise Association (FCCA) Conference to our magnificent country.

We are honored to host members of the FCCA in Santo Domingo, America’s first city, founded in 1498 by Christopher Columbus.

The DR is an exciting destination filled with many opportunities to experience our unique culture, magnificent nature, sun, sea and sand. Cruise tourism to our country is a very important part of our lives, and we are committed to working closely with the cruise industry to ensure that cruise lines and passengers increase their visits to our large island nation. In 2009, we proudly welcomed over 500,000 cruise ship passengers to the DR, and with newly renovated cruise terminals and exciting land tours available, we expect those numbers to increase every year.

A trip to the DR is much closer than most people realize, due to our central Caribbean location with three major cruise terminals and 14 national and international airports. We boast nearly 1,000 miles of coastline featuring pristine white sand beaches, mountains covered with coconut palm trees, stunning waterfalls and rushing rivers. Nearby towns and cities offer distinctive shopping, arts, theater and museums where Dominican rum, cigars, coffee and chocolate can be sampled.

Eco- and adventure tourism is astounding in the DR because our government has set aside more than 25 percent of pristine areas, protected for generations to come in the form of National Parks, reserves and sanctuaries, granting unimaginable access to the beauty of the land. Another distinguishing feature is our great passion for baseball, golf, arts, gastronomy and music. No matter where you go in the DR, you can experience the pulse-pounding thrill of the merengue, the Dominican beat of the bachata and cool jazz sounds.

The DR has it all for travelers. We consider it a privilege to partner with the cruise industry to showcase our amazing country. Santo Domingo is a treasure waiting to be explored with modern developments like the new Metro transportation system, next to ancient landmarks and historic buildings found in the Colonial City. We thank you for choosing to convene in our capital city. Please have a very productive conference, and be sure to explore Santo Domingo and beyond during your stay with us.

Sincerely, Francisco Javier Garcia MINISTER OF TOURISM, DOMINICAN REPUBLIC

Dominican Republic • October 25-29, 2010

FCCA Cruise Conference & Trade Show

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Government Leaders The FCCA Member Lines thank the Tourism Leaders of the Caribbean and Latin America for showing their support of the Cruise Industry through their attendance at this Conference.

Bahamas Hon. Vincent Vanderpool-Wallace Minister of Tourism & Aviation Bahamas Ministry of Tourism

Dominican Republic Hon. Francisco Javier Garcia Minister of Tourism Ministry of Tourism of the Dominican Republic

Barbados Hon. George Hutson Minister of International Business & International Transport Barbados Port Inc.

Magaly Toribio Vice Minister of Tourism Ministry of Tourism of the Dominican Republic

Belize Hon. Manuel Heredia Jr. Minister of Tourism, Civil Aviation & Culture Ministry of Tourism & Aviation Bonaire Hon. Anthony Nicolass Commissioner of Tourism Bonaire Government of Tourism Cayman Islands Hon. W. McKeeva Bush Premier and Minister of Finance, Tourism & Development Cayman Islands Government Dominica Hon. Ian Douglas Minister of Tourism & Legal Affairs Ministry of Tourism & Legal Affairs

Dominican Republic • October 25-29, 2010

El Salvador Lic. Jose Napoleon Duarte Duran Minister of Tourism Corporacion Salvadorena De Turismo Grenada Hon. Glynis Roberts Minister of Tourism & Civil Aviation Ministry of Tourism, Grenada Guatemala His Excellency Ă lvaro Colom Caballeros President, The Republic of Guatemala Hon. Roberto Robles Minister of Tourism Guatemala Tourism Board Honduras Hon. Syntia Solomon Vice Minister of Tourism Honduras Institute of Tourism

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Government Leaders Jamaica Hon. Edmund Bartlett Minister of Tourism Office of the Prime Minister

Saint Lucia Senator the Hon. Allen M. Chastanet Minister of Tourism & Civil Aviation Saint Lucia Tourist Board

Martinique Karine Roy-Camille President & Tourism Commissioner, Martinique Tourism Authority Comite Martiniquais Du Tourisme

St. Kitts Hon. Richard Skerritt Minister of State, Tourism & International Transport St. Kitts & Nevis Ministry of Tourism

Panama Salomon Shamah Minister of Tourism Authority of Tourism Panama Puerto Rico Mario Gonzalez Lafuente Executive Director Puerto Rico Tourism Company

St. Maarten Hon. Theo Heyliger Deputy Prime Minister The Island Territory of St. Maarten St. Thomas, USVI Beverly Nicholson-Doty Commissioner of Tourism U.S. Virgin Islands Department of Tourism

Jaime Lopez-Diaz Chief Development Officer Puerto Rico Department of Economic Development & Commerce

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FCCA Cruise Conference & Trade Show

Dominican Republic • October 25-29, 2010

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FCCA Member Cruise Lines

AIDA CRUISES Am Strande 3 d 18055 Rostock, Germany Tel: +49 (0) 381-20 27 06 00 Website: www.aida.de

HOLLAND AMERICA LINE 300 Elliot Avenue West Seattle, WA 98119 Tel: (206) 281-3535 • Fax: (206) 281-0351 Website: www.hollandamerica.com

AZAMARA CLUB CRUISES 1050 Caribbean Way Miami, FL 33132 Tel: 305-539-6000 Website: www.azamaracruises.com

MSC CRUISES (USA) INC. 6750 North Andrews Avenue Fort Lauderdale, FL 33309 Tel: (954) 772-6262 • Fax: (954) 776-5836 Website: www.msccruises.com

CARNIVAL CRUISE LINES 3655 N.W. 87th Ave Miami, FL 33178-2428 Tel: (305) 599-2600 • Fax: (305) 471-4700 Website: www.carnival.com

NORWEGIAN CRUISE LINE 7665 Corporate Center Drive Miami, FL 33126 Tel: (305) 436-4000 • Fax: (305) 436-4120 Website: www.ncl.com

CELEBRITY CRUISES 1050 Caribbean Way Miami, FL 33132 Tel: (305) 539-6000 • Fax: (305) 374-7354 Website: www.celebritycruises.com

P&O CRUISES Richmond House Terminus Terrace Southampton SO14 3PN, UK Website: www.pocruises.com

COSTA CRUISE LINES Venture Corporate Center II 200 South Park Rd, Suite 200 Hollywood, FL 33021-8541 Tel: (954) 266-5600 • Fax: (954) 266-2100 Website: www.costacruises.com

PRINCESS CRUISES 24305 Town Center Drive Santa Clarita, CA 91355 Tel: (661) 753-0000 • Fax: (661) 753-0133 Website: www.princesscruises.com

CUNARD LINE 24305 Town Center Drive Santa Clarita, CA 91355 Tel: (661) 753-0000 • Fax: (661) 753-0133 Website: www.cunard.com

ROYAL CARIBBEAN INTERNATIONAL 1050 Caribbean Way Miami, FL 33132 Tel: (305) 539-6000 • Fax: (305) 374-7354 Toll Free: (800) 327-6700 Website: www.royalcaribbean.com

DISNEY CRUISE LINE P.O. Box 10210 Lake Buena Vista, FL 32830-0210 Tel: (407) 566-3500 • Fax: (407) 566-3751 Website: www.disneycruise.com

SEABOURN CRUISE LINE 6100 Blue Lagoon Drive, Suite 400 Miami, Florida 33126 Phone: 1-800-929-9391 Website: www.seabourn.com

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Dominican Republic • October 25-29, 2010

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Cruise Executive Listing Carnival Corporation David Candib, Director, Port & Destination Development Graham Davis, Director, Port Operations & Destination Development Giora Israel, Sr. Vice President, Port & Destination Development Jose Negron, Director, Port Operations Mary Sloan, Vice President, Risk Management Carlos Torres de Navarra, Sr. Director, Strategic Planning Port Development

Carnival Cruise Lines Gustavo Antorcha, Sr. Vice President, Guest Commerce Gordon Buck, Vice President, Caribbean Relations Gerald Cahill, President & CEO Mico Cascais, Vice President, Tour Operations Erika Incze, Product Development Supervisor Andy Landsberger, Product Development Supervisor Tracey Stuart-McLaughlin, Product Manager, Shore Excursions Terry Thornton, Vice President, Marketing Planning Domenico Tringale, Vice President, Port Operations

Stephen Bock, Manager, Finance & Administration, Port Operations Ivon De La Torres, Manager, Food & Beverage Purchasing Alvin Dennis, Vice President, Purchasing & Logistics Ross Henderson, Vice President, Onboard Revenue Alina Juliachs, Product Development Specialist Jennifer Marmanillo, Marketing Analyst, Itinerary Planning Michelle Moraga, Product Development Specialist Colin Murphy, Vice President, Destination & Strategic Development Mitch Peacock, Director, Revenue & Itinerary Planning Steve Riester, Vice President, Itinerary Planning & Analysis Joanne Salzedo, Director, Shore Excursion Product Development Kevin Sheehan, Chief Executive Officer Svein Sleipnes, Vice President, Nautical & Port Operations/CSO

Princess Cruises Donna Barnett, Port Operations & Logistics Specialist Malisa Dean, Port Operations Budget Analyst Lisa Jensen, Manager, Caribbean & Atlantic Shore Operations Stephen Nielsen, Vice President, Caribbean & Atlantic Shore Operations Chris Roberts, Shore Excursion Specialist

Carnival UK Alister Butcher, Risk Manager Julia Stocia, Shore Excursions Executive Martin Young, Shore Operations

Celebrity Cruises Dan Hanrahan, President & CEO

Disney Cruise Line Russell Daya, Director, Marine, Port, Security Operations & Maritime Affairs Larry Stauffer, Manager, Port Adventures & Island Recreation

Holland America Line Ellen Lynch, Director, Shore Excursions Chris Martin, Director, Port Operations Matthew Sams, Vice President, Caribbean Relations Elena Vlad, Manager, Shore Excursion

MSC Cruises (USA) Inc. Richard Sasso, President & CEO

Norwegian Cruise Line

Royal Caribbean Cruises Ltd. Vina Adams, Commodity Manager, Purchasing, Food & Beverage Federico Gonzalez-Denton, Director, Government Relations, Caribbean & Latin America Craig Milan, Sr. Vice President, Land Operations/President, Royal Celebrity Tours, Inc. Dustin Nason, Manager, Worldwide Port Operations Martha Olano, Government Relations, Caribbean, Latin America & Asia Miguel Reyna, Manager, Commercial Development Michael Ronan, Vice President, Government Relations, Caribbean, Latin America & Asia Doug Santoni, Sr. Vice President Strategic Planning & Continuous Improvement John Tercek, Vice President, Commercial Development

Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises Christopher Allen, Director, Deployment & Itinerary Planning Andy Horton, Account Manager, Shore Excursions & Explorations Paul Loughrin, Account Manager, Shore Excursions & Explorations Marc Miller, Manager, Deployment Strategy Patrick Schneider, Director, Shore Excursions & Explorations John Weis, Associate Vice President, Guest Port Experience

Smiljana Barac, Manager of Technical Purchasing 18

FCCA Cruise Conference & Trade Show

Dominican Republic â&#x20AC;˘ October 25-29, 2010

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Legendary Saint Lucia

Eons before the arrival of Columbus, the Arawak Indians would make their ritual escape to the sacred pinnacles of the beautiful Pitons in the cool dawn. As their whispers flowed with the mystical trade winds weaving between the mountains, they would become one with the Great Spirit, and rejuvenation would begin... ...Live the Legend.

USA Tel: 212 867 2950 s Canada

Tel: 416 362 4242 s UK

Tel: 207 341 7000 s France

Tel: 33 1 48 25 74 60 s Germany

Tel: 49 69 89 00 9081 s Head Office: Tel: 758 452 4094 s Email:

slutour@candw.lc

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Session 1 Tuesday, October 26 2:00 p.m. â&#x20AC;&#x201C; 3:30 p.m.

Marketing (Salon Bonanza) Marketing Workshop 101: Best Practices, Cruise Sales & Marketing The sharing of best practices for sales and marketing. What have the cruise lines and destinations learned in 2010 and what are the key initiatives to drive improved results in 2011?

Moderator:

Terry Thornton, SVP Market Planning, Carnival Cruise Lines FCCA Marketing Committee Chairman

Panelists:

Cesar Lizzaraga, VP Marketing and Sales, Puerto Costa Maya Hon. Allen M. Chastanet, Minister of Tourism & Civil Aviation, Saint Lucia Jaime Lopez, Chief Development Officer, Puerto Rico Department of Economic Development and Commerce Steve Riester, VP, Itinerary Planning & Revenue Management, Norwegian Cruise Line

Shore Excursions (Salon Samana) FCCA Tour Operator Insurance Program This workshop will serve as a basic introduction of the FCCA Insurance Program along, with an overview of claims and risk management procedures.

Michael Parrish, Aon Risk Solutions, President of Florida Offices

Panelists:

Wirth Munroe, Executive Vice President, Aon Risk Solutions Candice Minerof, Assistant Vice President, Chartis Worldsource Jerry Hamilton, Managing Partner, Hamilton Miller & Birthisel LLP Mary Sloan, Vice President, Risk Management, Carnival Corporation

WORKSHOPS

Moderator:

Panelists in bold are FCCA Platinum Associate Members.

Dominican Republic â&#x20AC;˘ October 25-29, 2010

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Session 2 Wednesday, October 27 2:30 p.m. – 4:00 p.m.

Marketing (Salon Bonanza) Marketing Workshop 102: Improving Passenger Destination Experience A review of current and future efforts to improve the value of the destination for cruise passengers.

We will consider all areas of the product, services and local commerce (excursions, shopping and others).

Moderator:

Terry Thorton, SVP Market Planning, Carnival Cruise Lines FCCA Marketing Committee Chairman

Panelists:

Michael Ronan, Vice President Government Relations, RCCL Magaly Toribio, Vice Minister, Ministry of Tourism of the Dominican Republic Stephen Nielsen, Vice President, Caribbean & Atlantic Shore Operations, Princess Cruises Thomas Kenna, President, Panama Canal Railway Company

Shore Excursions (Salon Samana) Shore Excursion Q & A – An Interactive Approach to Everything You Want and Need to Know About Working With the Cruise Lines

Moderator:

Amilcar Cascais, Vice President, Tour Operations, Carnival Cruise Lines FCCA Shore Excursions Committee Chairman

Panelists:

Larry Stauffer, Manager, Port Adventures & Island Recreation, Disney Cruise Line Ellen Lynch, Director, Shore Excursions, Holland America Line Joanne Salzedo, Director, Shore Excursion Product Development, Norwegian Cruise Line Lisa Jensen, Manager, Caribbean & Atlantic Shore Operations, Princess Cruises Paul Loughrin, Account Manager, Shore Excursions & Explorations, Royal Caribbean International & Celebrity Cruises

WORKSHOPS

The panel of Shore Excursion experts will field questions and topics submitted by Delegates. As each topic or question is chosen, the panel will address the question, opening the topic for discussion with audience members.

Panelists in bold are FCCA Platinum Associate Members.

Dominican Republic • October 25-29, 2010

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Session 3 Thursday, October 28 10:00 a.m. â&#x20AC;&#x201C; 11:30 a.m.

Shore Excursions (Salon Samana) When Seconds Count - Are You Prepared?

Experts in the area of disaster management will discuss the reality of disasters with no advance warning that are prevalent in the regions, with the focus on responding to incidents and recovery.

Moderator:

Captain Domenico Tringale, Vice President, Port Operations, Carnival Cruise Lines

Panelists:

John Korsak, Director, Florida Operations, Witt Associates Jennifer Nugent-Hill, Assistant Vice President, Government/Public Affairs, Tropical Shipping Professor Roy A. Watlington, Co-Principal Investigator, Caribbean Regional Association, Retired Professor of Physics & Physical Oceanography James R. Tortorella, Assistant Director, Aon Risk Solutions, Global Risk Consulting

WORKSHOPS

Panelists in bold are FCCA Platinum Associate Members.

Dominican Republic â&#x20AC;˘ October 25-29, 2010

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Sequence of Events monday, October 25th Breakfast (Jaragua and Melia Hotel Restaurants). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AM Trade Show, Exhibitor Move-in (Anacaona Ballroom - Jaragua Hotel). . . . . . . . . . . . . . . . . . . . . . 8:00 AM - 12:00 PM FCCA Golf Tournament & Luncheon/Awards (Metro Golf Country Club Los Marlins) . . . . . . . . . . 8:00 AM - 2:00 PM Conference & Trade Show Registration (Marien & Club Manhattan(VIP) - Jaragua Hotel) . . . . . 10:00 AM - 1:00 PM Trade Show, Exhibitor Move-in (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . . 1:00 PM - 9:00 PM One-on-One Meetings ~ Platinum Members (Meeting Rooms - Melia Hotel ) Cruise Executives & Platinum Member Delegates ONLY . . . . . . . . . 4:00 PM - 6:00 PM Conference & Trade Show Registration (Marien & Club Manhattan(VIP) - Jaragua Hotel) . . . . . . 3:00 PM - 7:00 PM Dinner - (Pool Party BBQ - Melia Hotel) - Poolside . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6:00 PM - 9:00 PM

Tuesday, October 26th Breakfast (Jaragua and Melia Hotel Restaurants). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AM Trade Show, Exhibitor Move-in (Anacaona Ballroom - Jaragua Hotel). . . . . . . . . . . . . . . . . . . . . . 8:00 AM - 12:00 PM Conference & Trade Show Registration (Marien & Club Manhattan(VIP) - Jaragua Hotel) . . . . . . 9:00 AM - 12:00 PM One-on-One Meetings (Meeting Rooms - Melia Hotel) Cruise Executives & Delegates ONLY . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 12:00 PM Complimentary Tours (Departing from Hotels) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 1:30 PM Lunch (Jaragua and Melia Hotels) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM Workshop ~ Session 1 (Salon Bonanza and Samana- Melia Hotel) . . . . . . . . . . . . . . . . . . . . . . . 2:00 PM - 3:30 PM Conference & Trade Show Registration (Marien & Club Manhattan(VIP) - Jaragua Hotel) . . . . . . 2:00 PM - 6:00 PM Trade Show Grand Opening (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . . . 4:00 PM Cocktail Reception @ Trade Show (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . 4:30 PM - 6:30 PM Conference Opening Ceremony (La Fiesta Theatre - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . 7:00 PM - 8:00 PM Welcome Party - (Museo de las Casa Reales) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8:30 PM - 11:00 PM

Wednesday, October 27th Breakfast (Jaragua and Melia Hotel Restaurants). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AM Conference & Trade Show Registration (Marien & Club Manhattan(VIP) - Jaragua Hotel) . . . . . . 8:00 AM - 11:00 AM One-on-One Meetings (Meeting Rooms - Melia Hotel) Cruise Executives & Delegates ONLY . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 12:00 PM CEO/Presidents & Ministers Meeting Welcome Reception (Salon Constanza - Melia Hotel) (*Private) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 10:30 AM CEO/Presidents & Ministers Meeting (Salon Constanza - Melia Hotel) (*Private) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:30 AM - 12:00 PM Coffee Break @ Trade Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:30 AM - 11:30 AM Trade Show (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:30 AM - 12:00 PM Lunch (Jaragua and Melia Hotels) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM Trade Show (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1:00 PM - 7:00 PM Coffee Break @ Workshops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2:00 PM - 3:30 PM Late Registration ~ Conference & Trade Show (Marien & Club Manhattan(VIP) - Jaragua Hotel) . . . 2:00 PM - 4:00 PM Workshop ~ Session 2 (Salon Bonanza and Samana - Melia Hotel) . . . . . . . . . . . . . . . . . . . . . . . 2:30 PM - 4:00 PM One-on-One Meetings ~ Platinum Members (Meeting Rooms - Melia Hotel) Cruise Executives & Platinum Member Delegates ONLY . . . . . . . . . . 4:30 PM - 6:00 PM Dominican Republic Night Extravaganza @ San Souci Cruise Terminal . . . . . . . . . . . . . . . . . . . 8:00 PM - 11:30 PM 28

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Dominican Republic â&#x20AC;˘ October 25-29, 2010

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Sequence of Events Thursday, October 28th Breakfast (Jaragua and Melia Hotel Restaurants). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AM Trade Show (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8:30 AM - 12:00 PM Coffee Break @ Trade Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 11:00 AM Coffee Break @ Workshops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 11:00 AM Workshops ~ Session 3 (Salon Bonanza and Samana- Melia Hotel) . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 11:30 AM Lunch (Jaragua and Melia Hotels) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM Exclusive Platinum Luncheon (Vesuvio Restaurant) (*Private) . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM Cruise Executives & Platinum Members ONLY

Trade Show Exhibitor Tear Down (Anacaona Ballroom - Jaragua Hotel) . . . . . . . . . . . . . . . . . . . . 1:30 PM - 7:00 PM One-on-One Meetings (Meeting Rooms - Melia Hotel ) Cruise Executives & Delegates ONLY . . . . . . . . . . . . . . . . . . . . . . . 4:00 PM - 6:00 PM Cocktail Reception (Platinum Member & Cruise Executive Cocktail Reception) (Las Cascadas - Jaragua Hotel) . . 7:00 PM - 8:00 PM Conference Closing Party - (Jaragua Hotel Poolside) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8:00 PM - 11:30 PM

Friday, October 29th Complimentary Tours (Depart from Hotels) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 2:00 PM Exclusive Tour (Casa De Campo) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 6:00 PM Cruise Executives, Platinum and Associate Members ONLY

~ Please Note ~ TRANSPORTATION: Complimentary transportation will be provided to and from Official Conference hotels and events.

You must wear your Conference badge to utilize these services.

BADGES: All Conference participants are asked to wear their badges at all times during the FCCA Conference. Badges will be required for admission to all social functions, business sessions and to utilize complimentary transportation services.

Only Conference DELEGATES will be admitted to the business sessions (Workshops and One-on-One Meetings).

DRESS CODE: All business functions, including the Conference Opening Ceremony, are Business Casual (Sport Jackets are optional for Opening Ceremony) Evening functions are as follows: • Tuesday evening for Welcome Party – immediately following The Opening Ceremony is Business Casual (Museo de las Casa Reales) • Wednesday evening for Dominican Republic’s night extravaganza is Elegantly Casual (San Souci Cruise Terminal) • Thursday evening for Closing Party is Elegantly Casual (Jaragua Hotel)

Dominican Republic • October 25-29, 2010

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Where the best cruise ships launch and the greatest getaways begin.

Just outside Port Everglades, another getaway awaits, featuring dining, shopping, beaches and fun.

Upgrade every cruise with a stay in Greater Fort Lauderdale.

FLORIDA

Fort Lauderdale â&#x20AC;˘ Hollywood â&#x20AC;˘ Dania Beach

Call Carlos Buqueras or Alan Hill at 800-421-0188, 954-523-3404 or visit www.porteverglades.net

D D B Travel & Tourism T07014 RCS C 443 247 168 Photos : Denys

Vinson - Corbis

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Basse-Terre, Grande-Terre, La Désirade, Les Saintes, Marie-Galante

the 5 sides of paradise Guadeloupe Islands Tourist Board (European Office) 23/25, rue du Champ de l’Alouette - 75013 Paris Tél. : +33 (0)1 40 62 99 07 - Fax : +33 (0)1 40 62 99 08 E-mail : infoeurope@lesilesdeguadeloupe.com

www.lesilesdeguadeloupe.com

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Intriguing Dominican Culture and History Await You Resting along the Caribbean Sea, the DR’s capital city and host for the Florida-Caribbean Cruise Association’s (FCCA) 17th Annual Conference, Santo Domingo, is overflowing with opportunities to explore the rich culture and history of the Dominican Republic (DR). Named the 2010 Capital of Culture in the Americas, Santo Domingo is readily awaiting FCCA delegates with world-class museums, art and historic sites in the city center and beyond. While in the DR this October, we recommend that you continue your stay after the conference to explore the country’s unique culture, diverse heritage, exotic cuisine and countless arts and entertainment options.

Dominicans express their unique ancestry through their music, food, art, architecture and friendly hospitality. While you will find much expression of Dominican culture in Santo Domingo, we invite delegates to enjoy the rich hues and diversity of the people and customs throughout the country.

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Experience Intriguing Dominican Culture and History The DR is the site of the first European settlement in the Americas, and its cultural heritage reflects a blend of indigenous Taíno, African, French and Spanish influences. Christopher Columbus described this lush land as, “A beautiful island paradise with high forested mountains and large river valleys,” when he discovered the island on his maiden voyage to the Americas. This statement is still as true today as it was during his first visit to the island in 1492.

Every aspect of the DR’s cuisine, music, arts and recreation provides a unique insight into the development of the country. In a single day, visitors can experience both ancient and modern cultures from around the globe.

To understand Dominicans, one must experience their enchanting music. Heard throughout the country, Dominican Republic • October 25-29, 2010

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the pulse-pounding thrill of the merengue moves anyone that hears it. The development of merengue coincides with the nation’s birth and is the music that has popularized Dominican rhythms known around the world today.

In addition to experiencing culture from music, delegates can also delight in the taste of traditional Dominican dishes. Nowhere is the country’s cultural diversity more apparent than in its gastronomy. As a former Spanish Colony, many of its dishes carry a familiar Latin American feel. Rice, beans, meat and seafood still adorn kitchen tables at dinnertime; however, strong influences from early customs give the meals a unique twist. From traditional Taíno dishes featuring yucca, plantains and potatoes to African recipes using native ingredients, the country’s assorted fare is sure to please visitors of all kinds. While delegates are in the DR, they should be sure to sample and enjoy local cocoa, coffee, cigars, rum and, of course, Presidente beer.

Dominicans also demonstrate their unmistakable heritage through art. The island is filled with many different types of bright and colorful artwork. Jewelry Dominican Republic • October 25-29, 2010

made out of bone and horns, and coconut husk can be found at local markets and shops, where native Taíno influence appears throughout. In addition to jewelry, Dominican artists also use clay, porcelain, hemp and guano to make both decorative and religious figurines.

The country is also known for its unique amber and rare larimar. Dominican semiprecious amber is 90 percent more transparent than amber found in other parts of the world. While yellow amber is common in the DR, additional colors include deep red and extremely rare smoky green and blue. And the DR is the only place on earth where you will find larimar, an opaque, blue, semiprecious gem. A result of ancient volcanic activity in the western region, the stone is mainly blue with hints of green and white, while shades of brown, grey or red are sometimes found woven throughout.

Although gastronomy, music and art are important parts of the Dominican way of life, a vital makeup of the culture can be found in the country’s favorite sport, baseball. Much more than a pastime, baseball is a major source of national pride and identity. In FCCA Cruise Conference & Trade Show

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fact, almost 40 percent of players in the U.S. Major League Baseball and its minor leagues come from Latin America, most of them beginning their careers in the DR. Some of the most famous Dominican baseball players include Pedro Martinez, Alex Rodriguez, Albert Pujols and Sammy Sosa.

The DR is a cosmopolitan melting pot overflowing with countless customs, traditions and practices.

Ethnic diversity, varying ways of life and cultural offerings will excite the senses and leave FCCA delegates with lifetime memories.

Must-See Sites in the DR’s Port Cities: The DR’s two world-class cruise ship terminals in Santo Domingo, a popular port in La Romana and a beautiful cruise ship spot in Samaná Bay on the northeast coast are key gateways to the country for cruise ship passengers. While you are in Santo Domingo and the DR, be sure to explore the top landmarks and attractions in these three unique areas. For more information on the attractions included, visit: www.GoDominicanRepublic.com.

Must-See Sites in Santo Domingo Catedral Primada de América The Colonial City in the DR is home to the Catedral Primada de America, or the First Cathedral of the Americas. Constructed in the early 1500s, the cathedral incorporates design influences from both Gothic 34

FCCA Cruise Conference & Trade Show

and Renaissance eras. Visitors to the cathedral can visit any day from 8:00 a.m. to 5:00 p.m., and admission is free.

Amber World Museum The Amber World Museum is located at Arz. Merino #452 in the Colonial City in Santo Domingo. The museum has historical and scientific data on the creation of amber, in addition to insights on the animals and vegetation that were fossilized at that time.

Dominican amber has received special international recognition because of its purity, diversity of colors and scientific and collectible value.

Alcázar de Don Diego Colón The Alcázar de Colón is one of the oldest restored European-made structures in the Americas, built by Christopher Columbus’ son in the early 1500s. Open Monday through Saturday, from 9:00 a.m. to 6:00 p.m., the museum boasts art from the late Medieval and Renaissance periods in Europe.

Plaza de la Cultura Many of Santo Domingo’s museums are located in the Plaza de la Cultura, a large park area where museums are adjacent to one another, including: the Museum of Modern Art, the Museum of Natural History, the Museum of the Dominican Man, the National Museum of History and Geography, the Palace of Fine Arts and the Santo Domingo National Theater.

Dominican Republic • October 25-29, 2010

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Must-See Sites in La Romana Altos de Chavón Overlooking the gorgeous Chavón River, Altos de Chavón is a replica of a 16th century Mediterranean village.

Created by architect Jose Antonio Caro and Italian designer and cinematographer Roberto Coppa, the village offers many restaurants, boutiques, a charming church and has its own school of design. You can also take in a concert at a very famous amphitheater that has hosted top names in entertainment: www.explorelaromana.com.

Cave of Wonders The Cave of Wonders is located in the San Pedro Highway toward La Romana. It is home to the most important sample of rock art left by the Taino people.

The cave includes intriguing rock formations: stalactites, stalagmites and columns. But the most wondrous aspect of the large cave system is the abundant and mysterious drawings left by the Taino people: www.explorelaromana.com.

Championship Golf at Casa de Campo Consistently ranked by golf experts as one of the top 50 courses in the world, Teeth of the Dog at the famous Casa de Campo Resort in La Romana features several signature Dye formations, seven oceanfront holes and is considered extra challenging due to tricky sea breezes. The resort also boasts Dye Four, the newest Pete Dye course to open at Casa de Campo and features a 300-foot deep river gorge Dominican Republic • October 25-29, 2010

with stunning views of the Chavon River and valley: www.casadecampo.com.do.

Must-See Sites in the Samaná Peninsula Santa Barbara de Samaná The provincial capital, Santa Barbara de Samaná on the southern side of the peninsula, is a popular base for whale watching excursions or day trips to Cayo Levantado, a charming island in the bay. Samaná’s Malecón, or beachfront strip, is a center of activity featuring outdoor cafés and small shops. Several scuba diving and snorkeling tours are available to take you to accessible dive and snorkeling sites.

Los Haitises National Park Located south of Samaná, Los Haitises National Park has more than 100 species of birds and mammals and dozens of caves bearing pre-Columbian Taíno art.

Most visitors arrive by sea, embarking from Sabana de la Mar (east end), Sánchez (north end) or Samaná (across Samaná Bay from Sabana de la Mar).

El Limón Waterfall Considered the most spectacular of the DR’s many waterfalls, El Limón captivates with a 150-foot cascade of water falling into a large swimming hole. The landscape surrounding the falls is picturesque. The area is predominantly agricultural, with home gardens and vegetable plots bordering plantations of banana, cacao, coffee and coconut.

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Expertise.

Just Ask The Florida-Caribbean Cruise Association.

Aon focuses on delivering value and impact to all our clients, and as a result, Aon is the world’s leading broker of insurance services.

Just ask the Florida-Caribbean Cruise Association.

As the FCCA’s endorsed broker for the Global Tour Operators Liability Insurance Program, Aon delivers value in a variety of areas, including: • General Liability / Third-Party Liability Coverage • Contingent Auto Liability Coverage • Contingent Watercraft Liability Coverage • Claims Consulting Services • Loss Control Services With more than 40 Aon and Aon Affiliate offices located throughout the Caribbean and Latin America, we stand ready to serve the needs of the FCCA membership.

To inquire about Aon services for FCCA Members, contact: Hellen Mena Savitt, Aon Risk Services, p: +1.305.961.6231, e: hellen_savitt@ars.aon.com

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FCCA Silent Cruise Auction All Conference attendees are invited to participate in the 2010 Silent Auction. The FCCA Member Lines have graciously donated the following cruise vacations, which will be offered to the highest bidder at a fraction of their retail value. At the conclusion of the Conference, the person who submitted the highest bid for each cruise becomes the winner of that cruise. You will have the opportunity to submit and increase your bid throughout the Conference. Please remember that all proceeds from this Silent Cruise Auction will benefit the FCCA Foundation.

Carnival Cruise Lines The most popular cruise line in the world. Carnival ships have everything you need for your kind of fun: bright lights, lavish shows, glamorous Las Vegas style Casinos and a friendly international staff to fulfill your every expectation.

MSC Cruises (USA) Inc. We look forward to introducing you to the distinct style of an MSC cruise. From the world-famous Italian cuisine to the personal attention and friendliness of an Italian crew, MSC guests are treated to the finest Italian hospitality afloat.

7-Day Cruise for two in an ocean view stateroom.

Choose from various vessels and ports of calls.

Valid through: December 2011.

Estimated Value - $ 2,500

7-Night Caribbean cruise for two in a balcony stateroom on the MSC Poesia.

Sailing from Ft. Lauderdale, Florida.

Valid through: November 2010 – February 27, 2011 Estimated Value - $ 2,000

Disney Cruise Line You are about to begin a fantasy unlike anything you've imagined, a Disney Cruise Line vacation. Adults find excitement and indulgence, and children have the time of their lives. Families unite and make memories to last a lifetime.

Norwegian Cruise Line Discover the world of Freestyle Cruising in an outside stateroom on one of Norwegian Cruise Line’s ships. This innovative new vacation concept transforms the traditional cruise into a far more personal unique experience.

3-Night Bahamas Cruise for two - Aboard the Disney Dream, sailing from Port Canaveral, Florida.

Choose from select dates.

Valid through: January 26, 2011 – December 31, 2011 Estimated Value - $ 1,000

7-Night Caribbean Cruise for two in an outside stateroom. Select from various vessels and dates sailing from select ports of call.

Valid through: October 2011.

Estimated Value - $ 1,500

Dominican Republic • October 25-29, 2010

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FCCA Silent Cruise Auction Princess Cruises 7-Day Caribbean or Mexican Riviera Cruise for two on one of the five star fleet of Princess Cruises (space-available). Sail from one fabulous port to another and experience “Personal Choice” dining, a unique and exciting option, as well as the traditional dining experience.

Relax and pamper yourself because Princess’ ships are destinations in themselves, equal in amenities and services to any land-based resort.

7-Day Caribbean or Mexican Riviera Cruise for two.

Select from various vessels and dates sailing from select ports of call.

Valid through: November 2011.

Estimated Value - $ 1,500

Royal Caribbean International Step aboard any of Royal Caribbean's newest floating masterpieces, and you'll know you are in for a totally unique cruise experience. The amenities, staterooms and service will exceed all of your expectations.

7-Night Mediterranean Cruise for two (space-available).

Select from various vessels (Not valid on Oasis or Allure of the Seas).

Valid through: November 2011 (Seasonal Sailings May-November) Estimated Value - $ 3,000

Location & Hours of Bidding: Bids can be placed at the FCCA Silent Auction booth # 17A Tuesday, October 26, 2010 Wednesday, October 27, 2010 Thursday, October 28, 2010

4:00 pm - 6:30 pm 10:30 am - 12:00 pm, 1:00 pm - 7:00 pm 8:30 am - 12:00 pm

Don’t forget to check your bid throughout the day to see if you are the highest bidder.

Announcement of Winners: Winners will be announced at the closing of the Trade Show at the FCCA booth.

Note: All cruise awards are based on space availability. Port charges, transportation to/from the port of departure are not included. All proceeds benefit the FCCA Foundation. The Foundation is a non-profit, charitable organization to benefit humanitarian causes in the Caribbean & Latin American Region.

The FCCA reserves the right to cancel any cruise auction if the bidding does not reach the undisclosed minimum for this silent auction. Winners will be notified the day of the event if the bidding exceeded the amount needed to verify the auction as “valid” and the FCCA reserves the right to suspend any auction without notice, without any claims or prejudice. By bidding you automatically adhere to these rules and can make no claims against the FCCA or its Member Lines. All auctions are final, and payment must be made within 15 days.

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Dominican Republic • October 25-29, 2010

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TBG021110203008TPA

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Commitment to Cruise Port Development

Engineering Excellence Planning • Engineering • Architecture • Environmental Services • Program Management

Your Trusted Partner for Port Development Value

TBG021110203008TPA

West Palm Beach • Tampa • Cape Canaveral • Manatee • Jacksonville • Miami • Ft. Lauderdale Los Angeles • Long Beach • San Francisco • Seattle • Savannah • Philadelphia Houston • Galveston • New Orleans • New York City • Anchorage • Honolulu Vancouver • Mexico City • San Juan • Panama City • Sao Paulo • Buenos Aires

West Palm Beach (561) 904-7400 • Tampa (813) 874-0777 www.ch2mhill.com/ports

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MAZZA

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FCCA Trade Show Exhibitors Antigua Pier Group Ltd. . . . . . . . . . . . . . . . . . . . . .1A, 2A

Tourism Development Company Ltd - Trinidad . .10A, 11A

St. Vincent and The Grenadines Port Authority . . . . . . .3A

Guatemala Tourism Board . . . . . . . . . . . . . . . . .12A, 13A

Barbados . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4A

Maritima Dominicana, S.A. . . . . . . . . . . . . . . . . . . . . .14A

Guadeloupe Islands Tourist Board . . . . . . . . . . . . . . . . .5A

UBM Live - Cruise Shipping Miami . . . . . . . . . . .15A, 16A

Dominica . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6A

Florida-Caribbean Cruise Association . . . . . . . . . . . . .17A

Ports of St. Maarten . . . . . . . . . . . . . . . . . . . . . . . . . . . .7A

Corporacion Salvadorena De Turismo . . . . .18A, 19A, 20A

St. Martin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8A

Colombia Tourism . . . . . . . . . . . . . . . . . . . . . . . .21A, 22A

USA Blue Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9A

Royale International Beverage Co. . . . . . . . . . . . . . . .23A

FCCA Trade Show Floor Plan

FCCA Trade Show Hours:

Dominican Republic • October 25-29, 2010

Tuesday: 4:00pm – 6:00pm Wednesday: 10:30am – 12:00pm, 1:00pm – 7:00pm Thursday: 8:30am – 12:00pm FCCA Cruise Conference & Trade Show

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FCCA Trade Show Exhibitors Cool Products & Hot Ideas . . . . . . . . . . . . . . . . . . . . .24A

Witt Associates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39A

T Shirt 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25A

One Treasure Limited . . . . . . . . . . . . . . . . .40A, 41A, 42A

Grenada Board of Tourism . . . . . . . . . . . . . . . . .26A, 27A

Baptist Health South Florida . . . . . . . . . . . . . . . . . . . .43A

French Government Tourist Office/CMT USA . . . . . . . .28A

Saint Lucia Tourist Board . . . . . . . . . . . . . . . . . . . . . . . . .C

USVI Department of Tourism . . . . . . . . . . . . . . . . . . . .29A

Puerto Rico Tourism Company . . . . . . . . . . . . . . . . . . . . .D

Trinity Air Ambulance International . . . . . . . . . . . . . . .30A

Dominican Republic Ministry of Tourism . . . . . . . . . . . . .E

Cayman Islands Government . . . . . . .32A, 33A, 36A, 37A

CTO - Caribbean Purchasing Pavilion . . . . . . . . . . . . . . . .F

BVI Ports Authority . . . . . . . . . . . . . . . . . . . . . . . . . . .34A

AON / Chartis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .G

The Port Authority of Jamaica . . . . . . . . . . . . . . . . . . .35A

Panama . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .H

International Cruise & Ferry Review . . . . . . . . . . . . . .38A

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FCCA Essay Contest Winner “What Can My Destination Do to Become More Competitive in the Global Tourism Market” The global tourism market has seen a drastic decline in tourist travel as a result of the current economic climate that is being experienced all around the world. It is very important that The Bahamas do whatever it can to remain competitive in order to sustain the tourism market which is our number one industry.

Bahamian Booths The Bahamas can create “Bahamian Booths” all around the world in order to give people from all different areas a personal demonstration about what the country is really like. The same way booths are rented in malls and other busy areas in the United States and around the world, the Ministry of Tourism should rent one of these and have displays and demonstrations about the many beautiful treasures of The Bahamas.

Taya Russell 10 years old, Tabernacle Baptist Academy Freeport, Bahamas

One of the things that visitors to our islands love the most is our food. They can make small samples of our wonderful cuisine and ask passersby to have a taste.

After tasting the delicious food, I am sure that these people will be hungry for more information about the country. They can also use this opportunity to tell them about the wonders that can only be found in The Bahamas such as our beautiful beaches, colourful reefs, warm tropical waters and our many national parks and the different islands that inhabit them. Unique treasures like the Eleuthera’s pink sand, straw handbags and shell jewels can be on hand for them to actually touch, see and feel. They can give lots of information to curious onlookers and have travel agents on hands for immediate bookings for those who cannot wait to get to our shores. This is better and more effective than TV ads because it is a firsthand experience of our country.

The Tourist Exchange programme To remain competitive in this global tourism market, The Bahamas can also create the tourist exchange programme.

This is similar to The Bahamian booths but less people will have a chance to experience it. The tourism officials can select people from different countries to take a trip to The Bahamas so that they can tell others about their different adventures. Word of mouth advertising is very effective because people will know that all of the wonderful things that are said are true because they saw it for themselves. These people will be so overjoyed that they were chosen for such a fabulous trip that they will tell everyone they come into contact with.

Even visitors who have endured rude or unprofessional treatment should be sought out for an apology. What is even more important is that The Bahamas find these people who violate our tourists and make them accountable. This type of behavior is unacceptable and the law should give stiffer penalties to all offenders of our visitors.

Target the Right Markets As each visitor enters or leaves The Bahamas, they should be given a survey form to fill out. The government can Dominican Republic • October 25-29, 2010

FCCA Cruise Conference & Trade Show

JUNIOR DIVISION

Damage Control The Bahamas has been losing visitors for a long time because of the bad experiences that some of our visitors have had. Sadly, while on vacation recently in Nassau, a visitor was robbed and shot. He spent most of his vacation as well as many additional days in the hospital. Another visitor was robbed at gun point while visiting a garden. These are only a few examples of what has happened to tourists in a country that promises to deliver relaxation and tranquility. This type of behavior has caused a lot of visitors to seek other destinations. The government can seek out these people and first offer them a national apology. They can let them know that these culprits only represent a very small percentage of our population and that is not what The Bahamas is all about. Both the victim and their families should be offered an all expense paid trip back to The Bahamas where they should be treated like royalty. I am sure that these same people who told others not to come will have a different opinion of our county and will encourage people to give us a second chance.

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FCCA Essay Contest Winner collect data which might also indicate those areas in other areas of the hemisphere that has more potential visitors than others. This could be an indication that area is probably seeking a good economic climate. Once the areas have been identified, then plans should be put in place to target them. It is proven that persons from different parts of the world are more in a better position to afford the travel. Also, where there is hardly any tourism market, these areas should also be targeted ensuring that the message is out there on the ease of traveling to The Bahamas and what is available once there. A combination of these efforts might just increase visitor arrival in these challenged economic times.

Educate Visitors about the Other Services that we Offer Many visitors are not aware that The Bahamas is also famous for other wonderful services such as movie making, ship repair facilities, and destination weddings. This could target another segment of the tourist market. Some of the visitors are surprised to find out that famous movie such as “Pirates of the Caribbean” and “Jaws” were actually shot here in The Bahamas. Almost all of the hotels inclusive of the Bahamas Ministry of Tourism offer wedding services for couples wishing to get married in The Bahamas.

In addition to the wedding facilities and movie filming, large cruise ships needing repairs like the Holland American Cruise Line and Carnival have chosen The Bahamas to have those repairs done. The only shipyard for such services to be carried out is located on the island of Grand Bahama, one of the islands which make up the Islands of The Bahamas.

Lower Our Prices Wherever possible, we should try to lower the prices of any and all items offered in The Bahamas for sale. Some visitors have complained that the cost of getting here and also the cost of living here is too high when on a tight budget. From the airlines to the cruise lines, to the hotels and restaurants, all should take a look at their prices and see whether there is a possibility to lower the prices.

JUNIOR DIVISION

Let’s Do Our Part Tourism is ever bodies business, here in The Bahamas and thus it is important that all of us play a part in ensuring that our tourists are appreciated and get the respect they deserve when they come to our shores.

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While it is important for us to get dollars for our goods, it is also important that we look beyond the dollar sign and appreciate that we are not the only country in the world with sand, sea and sun. They do not have to come to The Bahamas! We should never be rude to our guest nor try to harm them in any way. We should do whatever we can to exceed their expectations at all times. Let us return to the values that our forefathers taught us. Simple things like “good morning”, “excuse me”, thank you”, sir, madam” are major in our interaction with them. Just as important is the need to tell them we appreciate them and would love to see them come again. As the Bible teaches, “little is much when God is in it.”

If we put God first in all of our doings, He will direct our paths. Let us implement our Christian values and teach our children to respect and love others just as we should love and respect Jesus. With these things in place, The Bahamas will be able to compete globally in any market.

Junior Division Finalists: 2nd Place – Taz Shanye Raveneau, 11 years, Augier Combined, St. Lucia 3rd Place – Sharina Shermane Staine, 12 years, Hattieville Pilgrim Fellowship School, Belize FCCA Cruise Conference & Trade Show

Dominican Republic • October 25-29, 2010

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FCCA Essay Contest Winner “What Can My Destination Do to Become More Competitive in the Global Tourism Market” As some of us are aware, in 2008, the global economy took a turn for the worst.

Almost 3 years later, it has become increasingly more difficult for small island nations and countries in the Caribbean to provide for their citizens. Because tourism accounts for the main source of income for almost all islands in the Caribbean Region, finding ways to persuade ships to come to our island is of prime importance. Through creating and improving more attractions, providing incentives, as well as getting more exposure, I believe it is possible to persuade almost all cruise ship liners to come to any destination in the Caribbean.

Foremost, providing and creating more attractions will prove invaluable to the tourism industry. Although the many historical sites as well as the beautiful beaches provide for a lovely experience that many tourists will never forget, that in itself does not provide enough for some visitors. If more attractions which would cater Michael D. Vante to the wants and needs of tourists are constructed, the visitors would be more 16 years old, willing to come to the islands. In turn, the cruise ships would make it their primary Charlotte Amalie High School goal to reach and dock in the Caribbean islands. For example, if an island decides St. Thomas, U.S. Virgin Islands to build a theme park or other attraction, such as a water park, the cruise ship liners would be more willing to come to the island because the passengers on the cruise would enjoy it. More so, if an island is not able to build theme parks or other attractions, enhancing the sites and places that attract visitors will prove invaluable to the cause. This is why I believe that creating and improving more attractions will prove beneficial.

Furthermore, by exposing the Caribbean to a wider audience, the tourism in our islands will inevitably increase.

Throughout my daily life, I am constantly bombarded by advertisements and commercials which highlight and showcase the beauty and allure of many places around the world. Throughout watching these advertisements I now know by emphasizing the natural wonders of the islands, the friendly demeanor of the local people as well as the enchantment this region has to offer, the industry would boom. If the Caribbean islands follow the examples that other countries and places have set forth, then there will be a greater chance of cruise ships coming to the islands.

In doing this, however, we as a Caribbean people must make sure not to false advertise. On the contrary, we must make our islands as grand and majestic as we portray them to be.

In essence, we as Caribbean people should take the initiative in helping improve our islands as well as our futures.

The work that must be done can only be attained through hard work, dedication and the pride that we hold for our islands. By creating more attractions, providing incentives, as well as getting more exposure, we can, and will succeed in making the Caribbean the most sought after vacation getaway in the world.

Senior Division Finalists: 2nd Place – Terrikia Andia Benjamin, 13 years Antigua Girls High School, Antigua & Barbuda 3rd Place – Renell Agard, 13 years, Washington Archibal High, St. Kitts Dominican Republic • October 25-29, 2010

FCCA Cruise Conference & Trade Show

SENIOR DIVISION

Similarly, if we provide incentives directly to the cruise lines, the tourism industry of the Caribbean would boom like it did before the global recession. Although all cruise ship liners want to make their passengers happy, the main goal of the cruise ship liner is to make money. Because of this fact, I believe if we provide incentives for the cruise lines themselves, they would be more willing to come to our islands. Through my research I have noticed that the rates for cruise ships to dock in the Caribbean are high. One can infer that if we lower the rates and/or provide special services for the cruise liners, then the ships would be more willing as well as more likely to come to our destination.

Not only that, if we provide incentives for cruise ships that are loyal and continue to dock in the Caribbean, more and more liners would continue to make their way here, in hopes of getting these incentives in the future. Such examples are why I believe that if we provide more incentives the cruise liners will come.

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