RE-ENVISIONING I.D. VIEWINGS AND SMALL FAMILY GATHERINGS

Introducing the Chaise Bed Viewer: A Q&A with Starmark

can be easily positioned through the end door. The insert effortlessly slides into place using the roller system along the bottom. The unique J-Channel™ feature provided by Starmark allows for easy placement of the shroud interior, which can be adjusted to cover the body according to the family’s preferences. After the viewing, the insert is easily removed and can then be sent for final disposition. The linked video, showing an elevated viewing experience, was produced with families in mind, as it illustrates how easy the Chaise Bed Viewer is to use.

Where does the Chaise fit in my cremation merchandising program?

At Starmark, we categorize the merchandising of product groups in a “Good, Better, Best” framework. When thinking about cremation, there are usually two avenues to consider: immediate cremation with an ID Viewing or small family gathering, or traditional funeral services.

Under the “Good” category, Starmark promotes the use of high quality, strong and leak resistant immediate cremation containers, with a variety of options based on your needs –think Strongbox™, EZ Fold®, Safeway® or the Safewood™ for example.

“Better” options include the use of the Chaise Bed Viewer or any of the Starmark alternative container options. These options include a wide variety of fiberboard based, fully crematable caskets, which are also suitable for burial. Some of our most well-known units in this category include the Transporter®, Artisan Vista™ series, Nature’s Way® series (suitable for Green Burial and cremation), and cloth covered units, each tailored to the specific needs of funeral directors over the years.

Why was the Chaise Bed Viewer Created? What inspired its creation?

The Chaise Bed Viewer® was designed in response to a critical need for Funeral Directors across North America. Recognizing the growing number of immediate or direct cremations and the desire to enhance the final moments for families before cremation, the Starmark product design team recognized that there could be a better option, something that could help restore expectations for what that final moment for families could look like prior to cremation. Drawing inspiration from ideas, including the slumber bed dating back to the Victorian era, the concept of the Chaise Bed Viewer emerged as an ideal solution. This product was designed with witnessing, ID viewings and private farewells in mind, offering families an economical yet dignified option.

How is it used?

The Chaise Bed Viewer is designed to be simple and userfriendly. Like a Ceremonial Rental Casket, it features an insert that is specifically designed for the Chaise Bed Viewer and

How does the Chaise Bed Viewer benefit Funeral Directors?

The benefit to Funeral Directors can be viewed from a variety of different lenses. From a family’s perspective, the Chaise Bed Viewer offers something different – a dignified, affordable, and unique option for a type of service where traditionally there haven’t been many choices. Financially, the Chaise Bed Viewer is a high payback investment and can be used to set a funeral home apart from its competition.

Made with high-quality construction and backed by Starmark’s Built to Last™ promise, the Chaise Bed Viewer is both affordable and durable. With proper care, it can pay for itself in just two uses on average and can be expected to be utilized hundreds of times before replacement. Not only is the Chaise Bed Viewer good for families and Funeral Directors, it is also a great option for those considering environmentally friendly options for their loved ones. In short, the Chaise Bed Viewer exemplifies Starmark’s commitment to finding Sensible Solutions® that directly address the needs of Funeral Directors and contribute to the betterment of the industry.

“Dahl Funeral & Cremation Service believes that everyone should be treated with the utmost respect ... We use the Bed Viewer Insert with the pillow and lining as our basic cremation container and provide the Chaise Bed Viewer at no additional cost to families that prefer to view their loved one. Our families seem to be very receptive to our philosophy of treating their loved ones with the respect they deserve and are always very pleased with the presentation and care that we provide.”

Does the Chaise Bed Viewer come with an insert? What benefits are offered with the insert?

The “Best” option steps up to the use of a Ceremonial Rental Casket. Starmark’s Ceremonial Rental Caskets are Built to Last™ with high-quality and replaceable components. They are engineered to be the number one choice for traditional funeral services with cremation. This unique offering, unlike any other in the market, provides families with a memorable and positive experience when saying goodbye to their loved ones.

What purchase options are available?

Starmark understands the unique needs of Funeral Directors. Similar to selecting a piece of furniture, like a daybed, there are assorted styles that could be selected depending on your needs or preferences. With the Chaise Bed Viewer, Funeral Directors can choose between 24” and 27” inside widths. Additionally, there is an option to have swing bar handles for easy transport, or no handles if you’d prefer it remains in one place. There is also a wide selection of wood finishes and painted metallic colors available. Further, the insert has an option to include a fiberboard foot cover, which can give the foot end of the unit a smoother look if desired.

The Chaise Bed Viewer has a unique insert designed specifically for its use. While sold separately, the insert itself is economically priced lower than most alternative containers. One of the most useful parts of the Chaise Bed Viewer Insert is the J-Channel shroud blanket system unique to Starmark. The J-Channel eliminates the need and time spent fussing with hook and loop fasteners (Velcro), and is simple to use, saving you time. Another benefit of the insert is that it contains a leak-resistant liner as well as a moisture resistant exterior, increasing the integrity of the product. As previously mentioned, the Chaise Insert also has an optional feature. This is the fiberboard foot cover – which when used is placed below the shroud blankets, and is designed to provide a more dignified and polished look to the Chaise Bed Viewer insert. The foot cover softens the appearance of feet sticking up under the shroud, creating a seamless and more refined presentation. Finally, Starmark specifically designed the Chaise Insert to help minimize storage space. The inserts are packed together in pairs, allowing two inserts to be stored in the space typically occupied by one. These features make the Chaise Bed Viewer, along with the single-use insert, another Sensible Solution® offered by Starmark for cremation merchandising.

Justin Davis is the President of Starmark. (888) 366-7335 ext. 248 / Justin.Davis@starmarkcp.com

Landon Elder is the Director of Operations for Starmark Local (888) 366-7335 ext. 283 / Landon.Elder@starmarkcp.com

COMPANY SPOTLIGHT ATLANTIC COAST LIFE INSURANCE COMPANY WWW.ACLPRENEED.COM

Who is Atlantic Coast Life and what product and services do you provide?

Atlantic Coast Life headquartered in Charleston South Carolina i s a premier provider o f preneed products, including annuities and life products for families. Since 1925, Atlantic Coast Life has been helping families to prepare for a confident and secure future. Our mission is to bring sound products and solutions for our funeral homes and distribution partners. Growing from our home state of South Carolina, we now have product in 39 states across the US with states targeted for expansion. We are committed to having state of the art service and competitive consumer product offerings and are well-positioned to maintain our financially strong and stable platform.

What makes Atlantic Coast Life Unique?

Our partners are paramount and we are here to support them with a variety of growth rates, product options and seamless transactions including our E-App for paperless submission of business, remote sales platform, claim processing, EPO quotes and ordering of supplies. All of which can be transacted on a smart device, laptop, desktop, and I-Pad. Descendant coverage is included in our Life plans for Children, Grandchildren and Great Grandchildren. All transactions can also be accepted by email, fax, and mail.

What are the benefits to funeral homes working with Atlantic Coast Life?

Our funeral home partners tell us they love the options in growth rates from simple to a compounded rate, and a simple easy to use product offerings for their families. We also offer an aftercare platform and marketing support options. Our customer service team continues to receive great feedback from our funeral home customers and partners. New business, commissions and claims are processed without delay. A dedicated concierge phone line is provided to our funeral homes and partners for when they need us and we are here to answer their call.

How does Atlantic Coast Life provide a solution for funeral homes?

Atlantic Coast Life provides simple, easy to understand product solutions, great customer service, and business reports needed to track your business with confidence preneed claims will be paid on a timely basis. Local support with our many Regional Sales Directors and Marketing partners is another plus with Atlantic Coast Life.

How does funeral homes reach Atlantic Coast Life?

You can contact us by visiting www.aclpreneed.com or call 404-229-8648, or reach Tom by email at Tholland@aclico.com.