The Venue Dictates the Experience

BY ALAN CREEDY

The research goes on to report that consumers find conventional facilities confining and too gloomy. Those of us who have read this research realized that funeral homes are typically built inside out. The public areas often have no windows or the windows are heavily draped. The colors are, at best, neutral but often dark. The atmosphere tends toward the gloomy and, in my experience, either stark or too crowded.

I don’t even have to point you to specific websites to make my point. Randomly pick funeral home websites (maybe even your own) that display photos of the interior and imagine yourself to be a consumer. What does a photo like the one below convey to you? Better yet, how does it make you feel?