Crop talk winter 2009

a newsletter from Bayer CropScience

crop talk

Volume 18 • Issue 2

InVigor takes top yield spots in PCVT trials for 6th year running continued on page 2

continued from cover

Extensive, farmer-managed DST trials also confirm InVigor yield lead The leading independent measure comparing yield performance of canola hybrids has again put InVigor ® canola hybrids from Bayer CropScience on top in 2008. It’s the sixth consecutive year that the Prairie Canola Variety Trials (PCVT) results have InVigor hybrids on top – maintaining an unbroken string as the top yielder every year since the inception of the PCVTs in 2003.

2008 PCVT Results

110 Yield % of InVigor 5020 and Pioneer Hi-Bred 45H21

Manager with Bayer CropScience in Calgary.

The Prairie Canola Variety Trials (PCVT) are managed by the Canola Council of Canada. The PCVT trials are replicated weed free trials that provide information on the genetic capability of all canola types entered into the trial. Starting last year, InVigor 5020 and Pioneer ® Hi-Bred 45H21 became one of the new checks of the PCVT trials.

What’s impressive this year is that InVigor canola hybrids earned all top seven yield positions – outpacing leading competitors in all zones, including shortseason, mid-season and long-season.

“The PCVT results confirm what thousands of canola growers have known for over ten years: InVigor canola hybrids yield more,” said Rod Merryweather, North American Oilseeds Business Operations

105

Bayer CropScience Pioneer Hi-Bred Viterra

Canterra Cargill FarmPure Seeds

Monsanto

BrettYoung

DL Seeds Inc.

SeCan

100

95

90

85

Café

Rugby

997RR

4434 RR

5505 CL

4414 RR

4424 RR

93H01

83S01 RR

v2018

04H278

v2030

v1037

30507-B6

30120-B6

SW K5325 RR

30314-A5

30609-B6

71-30 CL

30412-B6

71-45 RR

SW-PL 98-7888

9553

46P50

9554

45P70

46A65

43E01

43H57

45H21

D3151

D3150

45H73

45H26

1143

45H28

5020

1144

9590

5030

PHS06-944

8440

5440

80

The Results are in Comparing hybrids to those new checks, the top seven in 2008 were: 1. InVigor 5440 – 110% of the new checks – the highest yielding canola hybrid in all the zones!

2. InVigor 8440 – averaging 108% of the new checks 3. InVigor 5030 – also averaging 108% of the new checks 4. A new experimental InVigor – also averaging 108% of the new checks 5. InVigor 9590 – averaging 106% of the new checks 6. InVigor 5020 – averaging 105% of the new checks 7. InVigor 1144 – a specialty canola oil hybrid, averaging 105% of the new checks. It performed better than any other specialty products in the trials.

In fact, no competitor hybrids exceeded 100% of the check yield – indicating that InVigor continues to deliver 10% or more yield over any competitive products.

FPO iStock 6151156

a newsletter from Bayer CropScience

Western Canada DST Results 2008 52 51

Yield (bu/ac)

50 49 48 47 46 45 44

51.6

45.4

46.0

InVigor

Dekalb 71-45

Pioneer Hi-Bred 45H26

Demonstration Strip Trial results echo PCVT Wins “We’re pleased that the results from the Canola Council’s PCVTs are in line with the results we saw in our extensive Demonstration Strip Trials this season,” said Merryweather, pointing to the annual results from Bayer CropScience’s Demonstration Strip Trials (DSTs). “It all paints a very consistent yield picture – not only in 2008 but for the past several years – nothing outperforms InVigor.”

Since 1997, Bayer CropScience has also conducted DSTs at various locations across the canola growing regions of the Prairies. What makes them meaningful is that they are farmer-managed trials also showed a clear InVigor yield advantage.

In this year’s DST results, the top InVigor ® canola hybrid lead competitors Dekalb’s 71-45® and Pioneer Hi-Bred’s 45H26® by an average of 5.6 to 6.2 bu/ac.

That’s an average of 51.6 bu/ac at the 36 DST locations across Western Canada while Dekalb’s 71-45 and Pioneer Hi-Bred’s 45H26 came in at 45.4 bu/ac and 46 bu/ac respectively.

Regional results were more dramatic: • Alberta’s eleven locations showed

a superior yield performance by the top InVigor hybrid of 8 percent ahead of DeKalb 71-45 and Pioneer Hi-Bred 45H26.

• Southern Saskatchewan’s seven locations showed the top InVigor outyielding the same competitors 8 to 15 percent.

• In Northern Saskatchewan the top InVigor hybrid performed 10 to 11 percent better than competitor hybrids in seven locations.

• Manitoba’s eleven locations saw the top InVigor performing 8 to 12 percent ahead of the same competitors there.

Growers know Nothing Outperforms “Without a doubt, InVigor is the undisputed yield champion and we’re pleased that canola growers in Western Canada continue to have confidence in InVigor for top yield performance, a strong agronomic package and the best return on investment,” said Merryweather.

The complete PCVT results are available in the current edition of Canola Digest, or at www.canola-council.org/pcvt.aspx More information on the 2008 DST results is available at www.InVigorResults.ca

Raxil MD label now includes Barley and Oats The PMRA approved the label expansion of Raxil® MD seed treatment from Bayer CropScience to include barley and oats, with full registration expected in January 2009.

“There’s a lot of excitement around this label expansion.

Wheat growers have enjoyed the benefits of Raxil MD for two years and you can bet that barley and oat growers will like it too,” said Roger Rotariu, Seed Treatment Portfolio Manager. “Raxil offers the toughest protection available for smuts and fusarium in a convenient liquid formulation that’s ideal for on-farm treating.”

For more information on the tough protection of Raxil MD and a complete list of the benefits for cereal growers go to www.bayercropscience.ca and click on seed treatments.

questions or comments? please call 1-888-283-6847

Bayer is awarded 2008 CAMA “Best in Show” Bayer CropScience had an excellent showing at this year’s Canadian Agri-Marketing Association (CAMA) awards this year picking up a total of eight category winners and two merits.

“We are extremely happy with our performance this year and are honored by the acknowledgment of CAMA. We feel blessed to work alongside the talented people at AdFarm and delighted to share in these awards with them”, Derrick Rozdeba, Bayer CropScience, Manager Integrated Communications.

Among the category winners, Infinity Campaign and Titan Fries were also awarded ‘Best In Show’ honors for Overall Campaign and Best Advertising Vehicle, respectively.

Nolan Berg, AdFarm CEO, was pleased with the good showing “We love what we do and we are passionate about it. Great clients like Bayer CropScience enable us to do award winning advertising and we are grateful to them and thankful for the recognition of CAMA”

Bayer CropScience CAMA Awards included:

Marketing & Ad Campaigns

CAMA Winners / Best of CAMA

Infinity Launch

Exhibit/Displays

Best of Show!

Print Ad Single

Print ads Series

Calypso Print Ad

Admire History Ads

Radio 30-60 seconds series

Billboard – Single

Stratego

Advertising Vehicles

Titan Fries

Merits

Titan Fries

Decis Outdoor Product Sales-Direct Marketing

Cereal Staging Guide Total Campaign

Infinity Launch Campaign Radio Single 30-60 secs

Reason Radio

For a complete listing of CAMA winners please check out www.bestofcama.com

Always read and follow label directions.

Decis ®, Folicur ®, Infinity ®, InVigor ®, Raxil™ MD and Stratego ® are trademarks of Bayer CropScience.

All other products mentioned are trademarks of their respective companies.

Bayer CropScience is a member of CropLife Canada.

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