YOU’VE GOT TO GET THIS ONE RIGHT
CHANGING THE CONVERSATION
Passing on the land can be a huge challenge; here are ways to make it work for everyone » PG 2
Two experts offer their insights into how to effectively communicate with consumers » PG 3 Publications Mail Agreement # 40069240
V o l u m e 1 3 , n u m b e r 4 f e b r u a r y 1 5 , 2 0 1 6
Jobs minister ‘uninformed’ about ag labour crisis MaryAnn Mihychuk says packers should step up recruiting, but there are 1,000 jobs that Canadians don’t want
Hang on, market turbulence ahead Currency wars, actual wars, China, ocean freight, Russia, and oil are just a few of the things roiling grain markets these days
By JENNIFER BLAIR
By ALEXIS KIENLEN AND GLENN CHEATER
AF staff
T
he new federal jobs minister simply doesn’t understand the labour crisis faced by the country’s meat-packing industry, says the co-chair of an industry labour task force. Employment Minister MaryAnn Mihychuk says meat
see AG LABOUR } page 7
AF STAFF/EDMONTON
T
ough times are here to stay. This was the message that Errol Anderson delivered to a silent, sombre room during a session at FarmTech. “There is no sense kidding ourselves about what is going on,” said Anderson, a market analyst and president of ProMarket Communications. “What we’re going through right now is a correction. There’s no doubt about it.” It was the same message from John DePutter, who also drew standing-room-only crowds of producers looking for some tips for the coming year. “We’re operating in a tougher period here,” said the president of DePutter Publishing, who has been analyzing markets for more than three decades. “Now what we’ve got is cheap prices curing cheap prices, but
see TURBULENCE } page 6
BIG BUZZ:
PROVEN FACT #13
A Chinese ship being loaded with Brazilian soybeans last year captures three big factors affecting grain markets — China’s buying power, rock-bottom freight rates, and a hugely devaluated Brazilian currency. But that’s just the start of a long list. Photo: REUTERS/Paulo Whitaker
Make wild bees work for you } PAGE 21
offers leading midge tolerance and lodging resistance to maximize CWRS yields. PROVEN WHERE IT COUNTS — ON A FARM NEAR YOU. See for yourself at provenseed.ca