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It’s getting dry — is it time to worry? No, says weather expert, but areas across the province are on Bruce Burnett’s watch list By Alexis Kienlen and Jennifer Blair af staff
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ith warm-weather records dropping like flies and bare fields drying out in parts of the province, is there trouble ahead? Don’t worry yet, says Bruce Burnett, weather and crops specialist at the CWB. “I don’t think that this earlyspring weather means that we are necessarily headed for a drought,” Burnett said in a March 20 interview.
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Face the facts — trust trumps science for many consumers And the key to building trust, says expert Charlie Arnot, is to show that farmers are transparent and share the same values as consumers By Alexis Kienlen af staff / leduc
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hen it comes to talking about agriculture, a “just the facts” approach doesn’t cut it anymore. Attitudes towards the food industry have changed and those in agriculture have to adopt new tactics to reach out to consumers, said Charlie Arnot of the Center for Food Integrity. “People are fundamentally more skeptical about food than ever before, which is a great frustration to people in agriculture,” said Arnot, CEO of the American nonprofit organization, which is dedicated to building consumer confidence in the food system. “We find ourselves in a different place today, which means we need to adopt some new strategies. We can’t continue to do the same things we did 10, 20 or 30 years ago and expect them to work in this rapidly changing environment.” The Internet has changed how people learn about food, and controlling the message on this or any other topic is no longer possible, Arnot told attendees at a recent social licensing conference here.
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