Meet Your TEAM
Fazendin Realtors is a full-support, full-service brokerage.
We believe it takes a team to provide the best service, knowledge, and results possible.
Because of this core belief, and to the benefit of both our agents and their clients, the Fazendin Realtors support team is comprised of professionals across a spectrum of specialties.
We are all dedicated to helping real estate agents develop and sustain successful careers as independent business owners.
Ellen Koss
Coordinator
Sarah Pfeffer Manager of Finance
R. Andy Fazendin Owner & Broker
Lynn Groll Relocation Director
Marilyn Richter Assistant Sales Manager & Compliance Specialist
Ben Teske Marketing Manager
Sam Pawelk Receptionist
Chelsea Yigan-Kohoe Receptionist
Emily Leach Agent Support Specialist
Irene Olea Marketing Coordinator
Dani Bloedorn Vice President
How We Help YOU SUCCEED
Your Broker: Your Business Partner in Success
Fazendin Realtors understands that your broker is more than just a guide; they’re your business partner. As a third-generation broker/owner, Andy Fazendin values agent concerns and maintains an open-door policy to discuss clients, transactions, staff, or any other matters.
Efficient Listing Services
From the listing appointment to the closing table, bringing a property to market can be a lot of work. Luckily for Fazendin Realtors®, they have a listings coordinator available to lift some of the listing load. Playing a crucial role in every listing, your support team handles tasks like listing a property on the Multiple Listings Service, ordering photoshoots and yard sign installations, status changes, and more. They lighten the load, ensuring a seamless process from listing to closing every time.
Strategic Marketing Expertise
Our dedicated marketing team provides agents with personalized, automated marketing plans. The agent manages their client list and focuses on building personal relationships. The marketing department does the rest. From designing listing materials to acting as your social media concierge, they ensure you remain prominent in your clients’ minds all year round.
Relocation Excellence
Lynn Groll continues to enhance Fazendin’s long-lasting, business-building relationships with brokerages, relocation companies, and businesses nationwide. Our relocation department’s business has doubled year to year because of these ties, which means more opportunities are being shared with our Realtors®
Expert Sales Management and Development
With decades of combined experience, each with a history of leadership in the industry, Andy Fazendin, Dani Bloedorn, and Emily Leach lead new agent training and ongoing development. They champion Fazendin’s value of continuous learning and supporting agents at every career stage.
Whether they are presenting an interesting topic at a business meeting or helping an individual agent through a difficult transaction, Andy, Dani, and Emily are your go-to people.
Also Available: In-house Title and Mortgage Services
LISTING MARKETING In-Home & Neighborhood
For each listing, our marketing department creates professional in-home brochures, home highlights, neighborhood highlights, floor plans, and silent salesmen for potential buyers and agents. Once a listing is live on the MLS, whether in Coming Soon or Active status, an announcing postcard is sent to approximately 50 homes surrounding the property.
Each design is customized to the agent, as well as the home, and printed in-house on professional-grade equipment for crisp, vibrant presentation.
SOCIAL MEDIA Digital Marketing
With the help of our professional marketing team, we create listing videos and a series of personal and listing marketing graphics that best highlight your business and the properties you are representing. These materials are designed to capture attention, showcase your professionalism, and highlight the properties you represent. Some posts will be carousels, featuring multiple images in a single post, while others will be single-image or video posts, or may include a link to the home’s featured property webpage. All posts are optimized for viewing on mobile devices, desktops, laptops, and more.
Fazendin Realtors will also post new listings to its Instagram, Facebook, and YouTube accounts. Our audience is primarily made up of other agents, as well as potential buyers, real estate brokerages, and people connected to the local market.
By posting on Fazendin’s accounts, we are helping increase visibility among agents who may have buyers for the property.
Visit our YouTube channel to see recent listing videos all captured in-house, at no additional cost to the agent.
MARKETING THAT WORKS
For you, your listings, and your long-term client relationships.
A Built-In Listing Marketing Budget LISTING MARKETING
A program unique to Fazendin is the Listing Ad Budget. The purpose of this program is to encourage and enable agents to market their listings robustly.
Here is how it works:
Fazendin makes available to its agents a financial credit to market and advertise their listings. The credit is 9% of the agent’s “net to company” during the calendar year. Net to company is the revenue/commission each individual agent has earned for the company.
Fazendin Realtors has determined over decades of business the importance of advertising its listings. Not only does advertising help sell listings, but it also leads to more business for the listing agent by elevating their profile on multiple media platforms. We also know this program gives our agents a competitive edge when pursuing new listings.
The most common uses of listing ad spending include:
• Professional photography
• Newspaper advertisements
• Magazine advertisements
• Digital web & social advertisements
• Pre-listing staging consultation (Partial)
• Pre-listing appraisal (Partial)
• Printed materials mailed to the neighborhood
The Fazendin DIFFERENCE
For years, Fazendin Realtors has consistently surpassed the local competition when it comes to helping clients get their homes sold.
What do we do differently?
We invest in the process. Fazendin agents are trained, supported, and surrounded by staff members who are readily accessible throughout the transaction. From pricing and preparation to marketing, negotiation, problem-solving, and communication, our agents are not left to navigate the work alone.
That support shows up in the results.
In 2025, Fazendin Realtors sold 89% of the homes it listed, while the Minneapolis / St. Paul industry average in 2025 was just 69%.
In 2025, the average days on market for a Fazendin Realtors listing was 32 days! The general market’s average was 48 days.
Professional PERSONAL MARKETING
A real estate agent’s money, time, and energy are their most valuable resources. As such, these three things need to be allocated wisely and strategically. When it comes to personal marketing, Fazendin Realtors strongly believes in sphere-based marketing. That belief is supported by the data. Sphere marketing works.
We have learned, and the data proves, that past clients and referrals provide the best return on investment over all other marketing strategies. That is why Fazendin’s marketing efforts primary focus is on these high-reward groups. While we are open to creative marketing ideas and engaging in some traditional tactics, we prefer to concentrate on what is most successful. The results speak for themselves:
• In 2025, the average sale price for Fazendin agents was $580,000
In 2025 the average MLS sale price was $456,000
• In 2025, Fazendin had a 2.5% increase in transactions, year over year
In 2025, MLS overall had a 0.5% increase in transactions, year over year
MARKETING STRATEGY CONVERSION RATIOS
Source: National Association of Realtors®
Fazendin fully understands the importance of agent promotion and personal brand marketing. There are a multitude of ways real estate agents market and promote themselves; they can range from small ads in a local publication to billboards. Some are effective, while others are not. As such, Fazendin Realtors’ management and marketing department work directly with agents to help determine what options are most effective for each particular agent.
DIGITAL PROFILE
Our website, www.fazhomes.com, prioritizes our listings and our agents with multiple features on the home page, an agent roster complete with headshots, contact information, and robust, dedicated agent profile pages that feature active listings and all sold properties, buy-side and list-side.
In addition, our listing agents are prominently featured on all of their property’s feature pages on the website, enabling prospective buyers and potential clients to have direct access to you and your business.
Plus, each individual webpage receives the time and attention it needs for optimal SEO and AEO.
Agent Name's
For Book Lovers:
Print Media MARKETING SAMPLES
Personalized 8-page newsletters, distributed monthly or quarterly.
Cities
Twin Cities
Book Lovers:
Twin Cities
Market Update
hosts a variety of community-centered events, like author readings, book signings, themed story hours, and creative workshops for kids. The seasonal celebrations and bookrelated activities make it a destination for families and book lovers alike. Wild Rumpus creates opportunities for connection, discovery, and a lifelong love of books. Part of what makes Wild Rumpus so memorable is its atmosphere: cozy reading nooks, imaginative décor, and the presence of friendly animals have become part of the experience for visitors. Over the years, the store’s commitment to fostering a love of reading has helped it earn recognition, including being named Bookstore of by Publishers Weekly.
Architectural Style:
Style:
Market U ate
Market U ate
Nestled in the heart of Minneapolis’ Linden Hills neighborhood, Wild Rumpus Books has been a beloved independent bookstore since 1992. Founded by Collette Morgan and Tom Braun, the shop has spent more than three decades delighting readers of all ages with a carefully curated selection of books and a uniquely whimsical atmosphere. From the moment you approach the storefront, you’ll notice its charm. The tiny purple door that signals this is no ordinary bookshop. Inside, Wild Rumpus feels like stepping into a storybook world. The store carries a wide range of titles, with a strong focus on children’s literature but also offerings for adults and young adults, staff recommendations, and titles that celebrate local creators.
planned ahead. Buyers who recognized the value of financial preparedness were able to act decisively, whereas sellers benefited most when prices reflected paymentsensitive demand rather than past peak values. Housing inventory showed gradual improvement in 2025, particularly in the second half of the year. Even so, overall supply remained below longterm averages, especially in entrylevel and move-up price ranges. Wellmaintained, professionally marketed and properly priced homes continued to attract strong interest, while properties priced too aggressively, not fully aligned with current buyer expectations, and poorly represented often required more time and negotiation to secure a sale.
Throughout the year, Wild Rumpus hosts a variety of community-centered events, like author readings, book signings, themed story hours, and creative workshops for kids. The seasonal celebrations and bookrelated activities make it a destination for families and book lovers alike. Wild Rumpus creates opportunities for connection, discovery, and a lifelong love of books. Part of what makes Wild Rumpus so memorable is its atmosphere: cozy reading nooks, imaginative décor, and the presence of friendly animals have become part of the experience for visitors. Over the years, the store’s commitment to fostering a love of reading has helped it earn recognition, including being named Bookstore of by Publishers Weekly. •
French Provincial
& Agent Name, Realtor® History & Characteristics: Rooted in the countryside of France, French Provincial architecture draws inspiration from the manor homes and farmhouses built in rural regions during the 17th and 18th centuries. In the United States, the style gained popularity in the mid-20th century as homeowners sought elegance without excess; homes that felt refined, symmetrical, and enduring rather than ornate. The result is a style that balances formality with warmth, blending old-world European influence with practical, livable design.
French Provincial homes are known for their balanced façades and
Personalized monthly postcards with accompanying social media assets promoting you as an authority and resource on all things real estate.
Fazendin Realtors regularly partners with agents to place ads in neighborhood publications, sponsoring local sports teams and the arts. Talk to the broker about partnerships that are meaningful to you and your business.
The Philosophy NINJA SELLING
Ninja Selling is a sales system developed by Larry Kendall and The Group, Inc., Real Estate in Colorado, and is now taught in the United States, Canada, and Spain. The system is based on a philosophy of building relationships, listening to the customer, and then helping them achieve their goals. It is less about selling and more about creating value for people.
It is called Ninja Selling because one of The Group sales partners (Jim Dunlap), who helped develop the system was nicknamed, “The Ninja” by the staff in his office. Jimmy D. had great sales volumes, great customer satisfaction and referrals and yet seemed to have a life outside of his career. He had by far the highest income per hour of any salesperson in the company. Larry Kendall began documenting the sales systems used by the original Ninja and other top salespeople at The Group. Ninja Selling is the result.
The mission of Ninja Selling is to help people increase their income per hour through higher customer satisfaction and referrals as well as enhanced sales systems and communication skills.
Ninja Selling is a sales system that gives predictable results. Sales associates know that “when they work the system, the system works for them,” and they can be “On-Purpose” Realtors® vs. “On-Accident” Realtors®.
There are four unique principles of Ninja Selling:
1. Stop Selling! Start creating value.
2. Business Strategy: Focus primarily on people who know you.
3. Customer-Centric: It’s all about them, not about you.
4. Personal Mastery: When you get better, your business gets better.
