comp 1 tri 5 hand in reserach and development

BY FAY WALSH

ABOUT ME !

RESEARCH AND DEVELOPMENT FILE 2026

ALL ABOUT ME !

SOCIALS

WHAT DO YOUR CURRENT SOCIAL MEDIA POSTS SAY ABOUT YOU NOW ?

ARE YOU PLAYING IT SAFE OR HAVE YOU TAKEN ANY RISKS ?

WHAT PATTERNS,THEMES OR HABITS CAN YOU SEE IN YOUR CONTENT?

ALL ABOUT ME !

THE JOURNEY TRAVELLED what challenged me?

Where did I step out of my comfort zone?

What surprised me about my own approach?

HOW DOES YOUR CURRENT NARRATIVE SUPPORT YOUR FUTURE POSSIBILITIES ?

IS THERE LONGEVITY IN THE STORY YOU ARE CURRENTLY TELLING?

IF NOT WHAT NEEDSTO SHIFT ?

ALLPOSSIBILITY ABOUTAND MEINTENTION !

DISTORTION

WORDS THAT

CONCEPTUAL

MORAL

BRAND ME !

IDENTITY

ABSTRACT SURREALISM

GRAPHICS

TRANSFORMATION

DRAMA CONCEPT

DISTORT DISTORTI

DISTORTION

CONCEPTUAL CONCEPTUAL

CONCEPTUAL

IDENTIT IDENTITY Y

IDENTITY

GRAPHIC S

GRAPHICS

MORAL MORAL

MORAL

ABSTRA ABSTRA

ABSTRACT

SURREAL

SURREALISM

DRAM DRAMA

DRAMA

TRANSFORMATION

TRANSFORMATION

CONCE

CONCEPT

WHAT DO I STAND FOR

RIGHT OR WRONG

THE PEOPLE WHO MAKE ME

CHILDHOOD

BECOMING A SISTER

INFLUENCE FROM MY DAD

INFLUENCE FROM MY MUM

ELTON THE PLACE IT ALL BEGAN...

MY HOME

BRANDS THAT REPRESENT ME BRANDS THAT REPRESENT ME GANNI– FUN, SOCIAL, EXPRESSIVE, AND A LITTLE CHAOTIC IN THE BEST WAY.

CHANEL- CLASSIC, CONFIDENT, ROMANTIC, AND UNFORGETTABLE.

SOCIAL CONFIDENCE I CONNECT EASILY WITH PEOPLE. FESTIVALS, FRIENDS, FAMILY, NIGHTS —IOU THRIVE IN SOCIAL SPACES AND BRING A WARM, MAGNETIC ENERGY THAT P NATURALLY GRAVITATE TOWARD.

I’M EMOTIONALLY INTUITIVE. I CAN READ PEOPLE WELL — THEIR MOODS, THEIR ENERGY, WHAT THEY NEED. I PICK UP ON THINGS WITHOUT ANYONE HAVING TO SAY THEM.

5 STRENGHTS I’M OPEN- MINDED. I LOVE TRYING NEW THINGS, MEETING NEW PEOPLE, GOING NEW PLACES. I’M NOT STUCK IN ONE WAY OF THINKING — I LIKE EXPLORING LIFE.

I’M HONEST AND STRAIGHT - UP. I SAY THINGS HOW THEY ARE. PEOPLE ALWAYS KNOW WHERE THEY STAND WIT ME, AND I DON’T PRETEND TO BE ANYTHING I’M NOT.

STRONG CREATIVE INSTINCT I HAVE A NATURAL EYE FOR FASHION, AESTHETICS, AND STORYTELLING. YOU KNOW WHAT LOOKS GOOD, WHAT FEELS RIGHT, AND HOW TO EXPRESS MYSELF VISUALLY WITHOUT OVERTHINKING IT.

I DONT LIKE BEING I STRUGGLE TO KEEP MY MINDSET PRESSURED I PREFER TO ABOUT MY WORK POSITIVE AT DO THINGS ON MY TIME TIMES WHEN IM STRUGGLING,OR FRAME

DONT KNOW WHATS NEXT.

5 WEAKNESSES SOMETIMES I STRUGGLE TO STICK WITH ONE IDEA - I FIND MY MIND TAKING ME ON A LOAD OF DIFFERENT PATHS THEREF SOMLOOSE I TRACK OF WHAT THE ACT BREIF IS

GIVING SOME I DONT LIKE 100% - I FIND IT DIFFICULT TO PUT ALL MY EFFIRT INTO SO I DONT EN AND IN MY PAST WORK I BELEIVE THAT IS CLEAR

DONT LIKE CONTROL - I CANT COPE WITH SOME CONTROL MY OUTCOME OF WHAT I WANT TO DO

SOCIATAL PRESSURES I FACE

CONCEPT, EDITORIAL ,VISUAL

PSYCHOLOGY FOR COLOUR GREEN

CORE PSYCHOLOGICAL ASSOCIATIONS BALANCE & HARMONY – GREEN FEELS STEADY AND GROUNDING, NEITHER OVERLY STIMULATING NOR DULL GROWTH & RENEWAL – LINKED TO PLANTS, SPRING, FERTILITY, AND NEW BEGINNINGS. HEALTH & HEALING – COMMON IN HOSPITALS AND WELLNESS BRANDS BECAUSE IT SUGGESTS RECOVERY A SAFETY. REST & CALM – EASIER ON THE EYES THAN MANY COLORS; REDUCES VISUAL FATIGUE.

IF I WAS A COLOUR WHAT COLOUR WOULD I

THE MEANING OF MIDNIGHT BLUE ENCOMPASSES SEVERAL SYMBOLIC ASSO IT SYMBOLIZES DEPTH, SOPHISTICATION, AND TRANQUILITY. THE COLOR IS HISTORICALLY LINKED TO POWER, AUTHORITY, AND LUXU MIDNIGHT BLUE EVOKES A SENSE OF MYSTERY AND CALM, REMINISCENT OF TH IT CONVEYS TRUSTWORTHINESS AND REFLECTS A CALM, COLLECTED PRESE OVERALL, MIDNIGHT BLUE IS A COLOR THAT EMBODIES BOTH ELEGANCE AND

CHÂTEAU DE SEDAN (ARDENNES, 08) • LOCATION: 08200 SEDAN, ARDENNES (08), FRANCE.

• SIGNIFICANCE: KNOWN AS THE LARGEST FORTIFIED CASTLE IN EURO COVERING 35,000 SQUARE METERS.

• HISTORY: CONSTRUCTED STARTING IN 1424 BY EVRARD II DE LA MARC SERVED AS A CRUCIAL FORTRESS IN THE ARDENNES, BECOMING A FR GARRISON IN 1642.

• VISITOR EXPERIENCE: OFFERS AN IMMERSIVE TOUR ("THE EPIC OF T PRINCES OF SEDAN"), A MUSEUM, AND WAS NAMED FRANCE'S FAVO MONUMENT IN 2023.

• ACCOMMODATION: THE SITE INCLUDES - STAR A 4 HOTEL, "HÔTEL LE CHÂTE FORT," BUILT INTO THE MEDIEVAL WALLS.

IF I WAS ABUILDINGWHAT BUILDING WOULD I BE

IF I WAS AFLOWERWHAT FLOWER WOULD I BE ?

LILIES (GENUS Lilium) are timeless symbols of purity, rebirth, and refined beauty, deeply rooted in mythologies and spiritual traditions. In 2026, they have emerged as modern emble "success mindset," representing an individual's journey toward leveling up and claim personal wins. While white lilies are universally revered for representing innocenc rejuvenation of the sOUL —MAKING THEM ESSENTIAL FOR BOTH WEDDINGS AND FUNERALS—VIBRANT VARIETIES LIKE THE FIERY RED LILY SIGNIFY PASSION, AND THE ORANGE LILY RADIATES CONFIDENCE AND ENERGY FOR NEW VENTURES. ACROSS CULTURES, FROM THE GREEK LEGENDS OF THE GODDESS HERA TO CHINESE CUSTOMS CELEBRATING 100 YEARS OF LOVE, THE LILY REMAINS A POWERFUL MESSENGER OF DEVOTION, PROSPERITY, AND THE ELEGANT, TRANSIENT NATURE OF LIFE

DIFFERNT MARKET LEVELS WHERE DO I SIT ?

HAUTE COTURE

LUXURY

DIFFUSION/BRIDGE

CONTEMPO

A brand logo matters because it becomes the instant visual shortcut for everything the brand represents. In fashion especially, a logo carries identity, emotion, and status — it signals the brand’s world, values, and aesthetic before a single word is spoken. A strong logo builds recognition, trust, and cultural presence, turning a simple mark into a symbol people want to wear, belong to, and be seen in.

brand logos

RICK OWENS LO

3. Texture & Finish Rough, hand -sketched edges Visible brush -stroke energy Organic imperfections for authent Layered textures adding movem

2. Colour Layers Deep shadow layer for depth Mid-tone layer to build form Bright highlight layer for contrast Layered tones creating a 3D effect High-energy palette that feels urban

1. Typography Style Bold, exaggerated lettering Sharp, angular edges Thick outer outline for impac Hand -drawn, imperfect contou Graffiti -influenced structure

4. Background Elements Abstract marks and strokes Urban, street -art inspired textures High contrast between text and backdrop Creates a sense of motion and attitude 6. Visual Impact Immediate name recognition High readability despite stylisation Strong silhouette that stands out Works well at large scale Memorable and distinctive

7. Brand Implications Communicates creativity and boldness Suggests a hands -on, artistic approach Aligns with street -culture aesthetics Sets a tone of individuality and edge

5. Mood & Personality Loud, confident, unapologe Creative and expressive Youthful, rebellious edge Feels alive rather than static Strong personal identity

designing my brand log

This logo feels like it grew out of a raw, street -art moment. I started by sketching the name in a bold, exaggerated — sharp style edges, thick outlines, and those dramatic angles that give it that graffiti punch. Once the lettering had the right attitude, I layered in colour: a deep shadow for weight, a -tone mid to build the shape, and a bright highlight to make everything jump off the background. The jagged edges and imperfect lines are intentional — that hand -drawn energy gives it movement and personality. With textured strokes and abstract marks behind it, the whole thing comes alive. It turns a name into a visual identity that’s loud, confident, and unapologetically creative

key components

On reflection, I decided to rework these as they're not me !!!

2. Layered, Textured Aesthetic The mix of scribbles, crosshatching, and distressed textures creates depth and movement, making the logo feel dynamic rather than flat

3. Directional Motif The large, distressed arrow introduces a sense of motion and forward momentum, reinforcing themes of progression, direction, and creative drive.

1. Bold Initial -Based Mark The “FW” lettering is strong, angular, and intentionally rough -edged, giving the logo a raw, hand -crafted energy that feels personal and expressive.

4. Urban, Conceptual Mood The combination of rough typography, abstract marks, and muted green/black tones gives the logo a gritty, -art street inspired identity that feels conceptual, artistic, and visually narrative.

what is a brand statemnet

A brand statement is a short, focused line that captures who you are, w you stand for, and the feeling your brand creates. It’s the distilled essen of your identity — clear, confident, and instantly recognisable. It tells peopl the world you operate in and the promise you deliver, without over -explaining or trying too hard.

My brand sits at the intersection of storytelling, concept marketing, and visually led creative direction, maximalist yet intentional approach to menswear -luxuryand diffusion high markets. I build narratives that aren’t linear but layered — multiple answers, multiple perspectives, always rooted in creativity, individuality, an refusal to dilute vision for the sake of simplicity. My work is graphically-driven, expressive, and concept unapologetically opinionated, bringing back the depth, narrative, and artistic intention that fashion h missing. Light green represents — balance, me growth, rest, and — acalm quiet contrast to the bold, -energy high world I create, and a reminder that clarity and chaos can coexist. My intention is to restore vision, ce individuality, and reintroduce concept as a core value in fashion, using storytelling, social media str marketing, and art direction to build worlds that feel alive, meaningful, and impossible to ignore

The fashion AI market is rapidly shifting from novelty to infrastructure. Brands are moving toward hyper - personalised styling, AI- driven trend forecasting, and automated content creation that still feels human and editorial. The next wave is all about speed, customisation, and creative augmentation —AI as a co- designer rather than a tool.