Vanya Silverten | Brand Manual

BRAND GUIDELINE V.1 Vanya Silverten Brand Collection

VANYA SILVERTEN HONOURING THE PATH OF LOVE

DESIGN AND BRAND GUIDELINES Website: www.vanyasilverten.com

DESIGN AND BRAND GUIDELINES

TABLE OF CONTENT 01 IN TRO DUCT ION

SECTION 1 OUR COMPANY LOGO

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The Company Letterhead The Company Business Cards The Envelope Logo Placement

Introduction The Logo Application Clearspace and computation Minimum Logo Size

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SECTION 1 CORPORATE TYPOGRAPHY

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The Corporate Fonts Primary Font Secondary Font Font Hierachy

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SECTION 1 CORPORATE COLOR SYSTEM Introduction The Logo Application Clearspace and computation Minimum Logo Size

VANYA SILVERTEN Vanya Silverten Corporate Brand Guidelines Version: v2 // 2018

SECTION 1 CORPORATE STATIONERY

SECTION 1 CORPORATE GRID SYSTEMS Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

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SECTION 1 COMPANY CONTACT Introduction The Logo Application Clearspace and computation Minimum Logo Size

01

SECTION 1 CORPORATE LOGO

Introduction The Logo Application Clearspace and computation Minimum Logo Size

02

SECTION 1 CORPORATE TYPOGRAPHY

The Corporate Fonts Primary Font Font Hierachy

03

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

04

SECTION 1 CORPORATE STATIONERY

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The Company Stationery The Business Cards The Letterhead

SECTION 1 GRID SYSTEMS

06

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

SECTION 1 COMPANY CONTACT

Summary Contact

A BRAND & THE DESIGN THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent Vanya Silverten´s corporate identity. This includes our name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect Vanya Silverten´s commitment to quality, consitency and style.

The Vanya Silverten brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Vanya Silverten name and marks.

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Vanya Silverten Corporate Brand Guidelines

Vanya Silverten Corporate Brand Guidelines

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You are here:

01

SECTION 1 CORPORATE LOGO

02

Introduction The Logo Application Clearspace and computation Minimum Logo Size

SECTION 1 CORPORATE TYPOGRAPHY

03

The Corporate Fonts Primary Font Font Hierachy

SECTION 1 CORPORATE COLOR SYSTEM

04

Introduction Primary Color System Color Codes

2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Brandon Grotesque Bold.

VANYA SILVERTEN

LOGO LIGHT VERSION

VANYA SILVERTEN The Logo Light Version will be used when the backround color ist dark colored.

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The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Yellow and Grey. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless.

The Colours have been selected according to international standards as shown below and are easily implemented.

Summary Contact

CLEARSPACE Full Logo

Logo Symbol

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SECTION 1 COMPANY CONTACT

is Brandon Grotesque Bold and has also been chosen to compliment and balance perfectly with the logo symbol.

CLEARSPACE

1) The Logo Symbol Consists of a powerful element evoking the culture of design services and a grey square backround.

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VANYA SILVERTEN

THE INTRODUCTION

It has a particular relationship with the Vanya Silverten name.

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface

SECTION 1 GRID SYSTEMS

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

The Company Stationery The Business Cards The Letterhead

SECTION 1 CORPORATE LOGO The Vanya Silverten Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type.

The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

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SECTION 1 CORPORATE STATIONERY

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/2 x

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/2 x

/2 x

1

/2 x

x

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Computation To work out the clearspace take the height of the logo and divide it in half.

(Clearspace = Height / 2).

LOGO DARK VERSION

VANYA SILVERTEN

MINIMUM LOGO SIZES Full Logo Minimum Size: 20mm x 3.33 mm

Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

VANYA SILVERTEN 40 mm

VANYA SILVERTEN

30 mm

VANYA SILVERTEN

20 mm

The Logo Dark Version will be used when the backround color ist light colored.

Vanya Silverten Corporate Brand Guidelines

Vanya Silverten Corporate Brand Guidelines

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You are here:

01

SECTION 1 CORPORATE LOGO

02

Introduction The Logo Application Clearspace and computation Minimum Logo Size

03

SECTION 1 CORPORATE TYPOGRAPHY

The Corporate Fonts Primary Font Font Hierachy

04

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

CONTEXT TEXT AND INNER HEADLINES

Caption Text

Bold

The Font The old posters and signs in the traditional neighborhood of Buenos Aires called Brandon Grotesque inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Brandon Grotesque and set it free, under a free,

A B C D E F G H I J K L M

Headlines Copytext

HEADLINES AND TYPOBREAKS

Sublines Sections

Big Headlines and Title

n o p q r s t u v w x y z

N O P Q R S T U V W X Y Z

Sequencer and Title for Marketing

a b c d e f g h i j k l m n o p q r s t u v w x y z

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5

Vanya Silverten Typo

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VANYA SILVERTEN TYPO

Brandon Grotesque Regular - Capital Letters 10pt Type / 10pt Leading

VANYA SILVERTEN TYPO Helvetica - Capital Letters 16pt Type / 16pt Leading

VANYA SILVERTEN

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THE HEADER Helvetica - Capital Letters 48pt Type / 48 pt Leading

0

Vanya Silverten Corporate Brand Guidelines

Vanya Silverten Typo Lato Regular 8 pt Type / 11 pt Leading

Helvetica - Capital Letters

A B C D E F G H I J K L M

0

Summary Contact

6 pt Type / 9 pt Leading

a b c d e f g h i j k l m

Figures

SECTION 1 COMPANY CONTACT

Lato Regular

N O P Q R S T U V W X Y Z

Regular

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PRIMARY FONT : BRANDON GROTESQUE

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SECTION 1 GRID SYSTEMS

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

Copy Text

T HE C O R P O R ATE FO N TS AND T Y P O G R A PH Y

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05

The Company Stationery The Business Cards The Letterhead

SECTION 2 CORPORATE TYPOGRAPHY

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Vanya Silverten communications. We have selected Brandon Grotesque and Source Sans Pro, which helps inject energy and enthusiasm into the entire Vanya Silverten communications, as the primary and secondary corporate

SECTION 1 CORPORATE STATIONERY

Vanya Silverten Corporate Brand Guidelines

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You are here:

01

SECTION 1 CORPORATE LOGO

02

Introduction The Logo Application Clearspace and computation Minimum Logo Size

03

SECTION 1 CORPORATE TYPOGRAPHY

The Corporate Fonts Primary Font Font Hierachy

04

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

SECTION 1 CORPORATE STATIONERY

The Company Stationery The Business Cards The Letterhead

05

SECTION 1 GRID SYSTEMS

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

06

SECTION 1 COMPANY CONTACT

Summary Contact

SECTION 3 CORPORATE COLOR SYSTEM T HE PR I M A RY C O LO R SYSTEM A N D C O LO R C O D ES

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A BRAND IS GROWING UP.

COLOR CODES

CMYK : C000 M020 Y100 K000 Pantone : 297C

Color Tones Color plays an important role in the Vanya Silverten corporate identity program. The colors below are recommendations for various media.

A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Vanya Silverten brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always

100 %

80 %

60 %

40 %

20 %

D R IVE . I M PACT. I N S I G H T. PER FO R M A N CE .

Gradient Red Gradient

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COLOR CODES

CMYK RGB

: C40 M23 Y23 K0 : R156 G175 B183

Color Tones 100 %

80 %

60 %

40 %

20 %

Gradient Silver Gradient

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Vanya Silverten Corporate Brand Guidelines

Vanya Silverten Corporate Brand Guidelines

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You are here:

01

SECTION 1 CORPORATE LOGO

02

Introduction The Logo Application Clearspace and computation Minimum Logo Size

SECTION 1 CORPORATE TYPOGRAPHY

03

The Corporate Fonts Primary Font Font Hierachy

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

SECTION 4 CORPORATE STATIONERY

04

The Company Stationery The Business Cards The Letterhead

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THE COMPANY BUSINESS CARDS AND LETTERHEAD

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SECTION 1 CORPORATE STATIONERY

SECTION 1 GRID SYSTEMS

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Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

SECTION 1 COMPANY CONTACT

Summary Contact

V ANYA SILV E RTE N

v

Peter Jackson Creative Director

Main Street 4th 2515 Los Angeles United States

Honouring the Path of Love

P: +01.1234.5678.90 F: +01.1234.5678.90 E: peter@designinc.com

Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States

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THE COMPANY BUSINESS CARDS

THE COMPANY LETTERHEAD

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Explanation: This shows the approved layouts with the primary elements of the Vanya Silverten stationery system for business cards.

Explanation: This shows the approved layouts with the primary elements of the Vanya Silverten stationery system for the front- and backside of the letterheads.

Usage: The business cards will be used for all official contact and communication of Vanya Silverten company. Insert the Vanya Silverten letterhead and send your documents throughout the world.

Usage: The letterhead will be used for all official communication that is going out of Vanya Silverten company.

VA N Y A S ILV E R T E N Honouring the Path of Love

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PARAMETERS LETTERHEAD Dimensions 210 x 297 mm Paper Weight 400g/m Uncoated white

Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States

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PARAMETERS BUSINESS CARDS

PARAMETERS STATIONERY

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Dimensions 85 x 55 mm Dimensions 85 x 55 mm 210 x 297 mm

Weight 400g/m Uncoated white

Print CMYK

Vanya Silverten Corporate Brand Guidelines

Paper Weight 400g/m Uncoated white

Vanya Silverten Corporate Brand Guidelines

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You are here:

01

SECTION 1 CORPORATE LOGO

02

Introduction The Logo Application Clearspace and computation Minimum Logo Size

SECTION 1 CORPORATE TYPOGRAPHY

The Corporate Fonts Primary Font Font Hierachy

03

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

SECTION 5 GRID SYSTEMS PRINT

04

SECTION 1 CORPORATE STATIONERY

The Company Stationery The Business Cards The Letterhead

05

SECTION 1 GRID SYSTEMS

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

06

SECTION 1 COMPANY CONTACT

Summary Contact

A4 VERTICAL GRID SYSTEM EXAMPLES

THE BASIC PRINT GRID SYSTEM GUIDE FOR VANYA SILVERTEN COMPANY THE COMPANY GRID SYSTEMS

In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images,

PAGE GRID SYSTEM EXAMPLES

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glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

Explanation: Use Grids to organize elements in relation to a page or other graphic elements.

Vanya Silverten Corporate Brand Guidelines

VERTICAL PAGE GRID SYSTEM EXAMPLES

Vanya Silverten Corporate Brand Guidelines

Explanation: This shows an approved layouts with a typography grid for a DIN A4 page size.

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You are here:

01

SECTION 1 CORPORATE LOGO

Introduction The Logo Application Clearspace and computation Minimum Logo Size

02

SECTION 1 CORPORATE TYPOGRAPHY

The Corporate Fonts Primary Font Font Hierachy

03

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

04

SECTION 1 CORPORATE STATIONERY

The Company Stationery The Business Cards The Letterhead

SECTION 5 GRID SYSTEMS SCREEN THE BASIC SCREEN GRID SYSTEM GUIDE FOR VANYA SILVERTEN

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SECTION 1 GRID SYSTEMS

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Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

SECTION 1 COMPANY CONTACT

Summary Contact

TABLET VERTICAL GRID SYSTEM EXAMPLE

VANYA SILVERTEN

Example: Tablet

VANYA SILVERTEN

SCREEN HORIZONTAL GRID SYSTEM EXAMPLES

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Explanation: This shows an approved layout with a typography grid for a 16:9 Screen of Vanya Silverten.

Vanya Silverten Corporate Brand Guidelines

Vanya Silverten Corporate Brand Guidelines

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You are here:

01

SECTION 1 CORPORATE LOGO

Introduction The Logo Application Clearspace and computation Minimum Logo Size

02

SECTION 1 CORPORATE TYPOGRAPHY

03

The Corporate Fonts Primary Font Font Hierachy

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

04

SECTION 1 CORPORATE STATIONERY

The Company Stationery The Business Cards The Letterhead

05

SECTION 1 GRID SYSTEMS

06

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

SECTION 1 COMPANY CONTACT

Summary Contact

SECTION 6 CONTACT AND SUMMARY

THANK YOU!

A SHORT SUMMARY

CONTACT

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For further information please contact: Mark Anderson Marketing Vanya Silverten E: info@design-inc.com P: +01.132.4567.890

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Vanya Silverten Corporate Brand Guidelines

Vanya Silverten Corporate Brand Guidelines

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HONOURING THE PATH OF LOVE Vanya Silverten Brand Collection

THANK YOU FOR ATTENTION!