Simply Brilliant | Brand Guidelines

Brand Guidelines

Logo & Identity for Simply Brilliant designed by Faysal Ali

Client: Simply Brilliant

BRAND GUIDELINES

Contents Section

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Introduction About this brand

The Logo

The Logo and usage

The Typography The corporate font 01 The corporate font 02 Typography & hierachy

The color system Logo color palette Secondary color palette

Products Imagery Inspiration

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BRAND GUIDELINES

01 Mission & Vision

Simply Brilliant develops strategies and communications to ensure leaders and social programs succeed. Then we roll up our sleeves and help make it happen.

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Introduction Simply Brilliant exists to help leaders with a social mission achieve their goals faster. We specialize in creating ideas people love and programs that inspire support and action. Our communications tap into universal aspirations and our strategies lead to new opportunities for communities that need it most.

Our Aim

To create a visual identity system that captures the essence of the Simply Brilliant brand and allows us to apply it consistently across platforms.

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Client: Simply Brilliant

BRAND GUIDELINES

BRAND GUIDELINES

The logo and usage

The Simply Brilliant logo is Minimalistic : The Simply Brilliant logotype, and the floral icon. These elements should never be changed. Position, size, and color, along with the spatial and proportional relationships of the Simply Brilliant logo elements, are predetermined and should not be altered.

Used consistently, they will reinforce public awareness of the company.

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Floral Logo Icon

Logotype

Our corporate logo is pretty sleek and simple, just like it is read. It uses a combination of 3 colors red, black and pink.

The logo

Our logo is the touchstone of our brand and one of the most valuable assets. We must ensure its proper usage.

A variant of use with the colored background.

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A variant of use when the background is dark.

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Client: Simply Brilliant

BRAND GUIDELINES

BRAND GUIDELINES

Corporate font 01 Adobe Caslon Pro

03 The typography

Typography is 95% of design – it’s a driving force in all forms of communication art.

PRIMARY FONT Adobe Caslon Pro

DESIGNER William Caslon

ABOUT THE FONT A long running serif font first designed in 1722 and used extensively throughout the British Empire in the early eighteen century. It was used widely in the early days of the American Colonies and was the font used for the U.S. Declaration of Independence, but fell out of favor soon after. It has been revived at various times since then, in particular during the British Arts and Crafts movement and again each time it went through a redesign for technological changes.

It continues to be a standard in typography to this day.

Regular Italic ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz 01234567890

RULES This font should be used in all our communications to project a consistent visual identity. This includes promotional materials, advertising, digital assets, and printed materials.

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Client: Simply Brilliant

BRAND GUIDELINES

Corporate font 02 Lato

BRAND GUIDELINES

Typography & hierachy

Size is the simplest way to create contrast between different typographic elements in your design. With 6 levels of typography, the font size generally starts out largest on top (level one; your most important information) and decreases in size as you move down the page.

Layout, for both print and screen, is one of the most important aspects of graphic design.

HEADING 1

SECONDARY FONT Lato

DESIGNER Łukasz Dziedzic

ABOUT THE FONT Lato is a sanserif type­face fam­ily designed in the Sum­mer 2010 (“Lato” means “Sum­mer” in Pol­ish). In Decem­ber 2010 the Lato fam­ily was pub­lished under the open-​​source Open Font License by his foundry tyPoland, with sup­port from Google.

In 2013 – 2014, the fam­ily was greatly extended to cover 3000+ glyphs per style. The Lato 2.010 fam­ily now sup­ports 100+ Latin-​​ based lan­guages, 50+ Cyrillic-​​based lan­guages as well as Greek and IPA pho­net­ics. In the process, the met­ rics and kern­ing of the fam­ily have been revised and four addi­tional weights were created.

RULES This serif font is available in 10 weights. We use 3 of them. The regular, italic and black versions.

Regular Italic Black ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz 01234567890

Adobe Caslon Pro, 60 pt regular, italic

The quick brown fox HEADING 2

Adobe Caslon Pro, 44pt regular, italic

The quick brown fox HEADING 3

Adobe Caslon Pro, 24pt regular, italic

The quick brown fox HEADING 4 Lato, 15pt black

The quick brown fox HEADING 5 Lato, 14pt regular uppercase, spacing 200

THE QUICK BROWN FOX B O DY C O P Y L AT O ( 8 P T R E G U L A R ) The quick brown fox

B O DY C O P Y A D O B E C A S LO N P R O ( 1 0 P T I TA L I C ) The quick brown fox

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Client: Simply Brilliant

BRAND GUIDELINES

BRAND GUIDELINES

Logo color palette

U S E O F C O LO R F O R T H E P R I N T E D & D I G I TA L LO G O .

The following palette has been selected for use in Simply Brilliant communcations. Lighter tints of these colors are also allowed., but the Logotype + background may only be used with a 100% tint.The primary colors include a charming red, orange and pink colors, that embodies the nature and elegance of the company. The additional colors are gray and white to underline the seriousity of your business.

A comprehensive color palette has been developed to provide flexibility while creating a unified, recognizable appearance across all communications.

04 The color system

Primary color 1

Primary color 2

RED

BEE

COLOR CODES

COLOR CODES

RGB - 255,102,0 HEX - #FF6600

RGB - 255,204,0 HEX - #FFCC00

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Secondary color RED

COLOR CODES RGB - 234 / 36/ 41 HEX - #ea2429

With 93% of customers influenced by colors and visual appearance, make sure you pick the right colors for your company.

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Client: Simply Brilliant

BRAND GUIDELINES

BRAND GUIDELINES

Inspiration

05 Products Imagery

Brand image is the overall impression in consumers’ mind that is formed from all sources

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Client: Simply Brilliant

BRAND GUIDELINES

BRAND GUIDELINES

Help or feedback

T O P R O V I D E F E E D B A C K , S H A R E I N F O R M AT I O N S O R S E E K A N S W E R S T O Q U E S T I O N S YO U M AY H AV E A B O U T T H I S B R A N D , P L E A S E C O N TA C T:

Your Name Phone 0701670930 Fax 6875856785 E-Mail example@your-company.com

Your Name Phone 0705319289 Fax +22 (0) 44 34 5678 70 E-Mail example@your-company.com

Faysination Studio Client Name

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Faysal Ave, University Town, Peshawar | KP | 25000 PK | Phone 342 9039277 E-Mail info@faysination.com | Web www.faysination.com Simply Brilliant | Website: www.simplybrilliant.com

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