Rebel Ride | Brand Manual

Rebel Rides Brand Manual WHERE RUBBER MEETS THE ROAD

Location: INDIA

Email: info@rebelrides.in

Phone:

Web: www.rebelrides.in

9821324901 / 9594462875

TABLE OF CONTENTS

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Table of Contents 1. Introduction.................................................................................................... 5 2. Logotype........................................................................................................ 6 3. Logo Variations.....................................................................................................9 4. Color Palette................................................................................................... 12 5. Typeface......................................................................................................... 14 6. Photography. . .................................................................................................. 20

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INTRODUCTION

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Introduction Company Overview:

Rebel Rides - Luxury bike rentals is all about fulfilling every bikers dream of riding exotic and premium bikes.

We at Rebel Ride rent out exotic bikes such as Harley Davidson Iron 883, Ducati Scrambler, Royal Enfield Himalayan, Royal Enfield classic 500, Harley DavidsonSuperlow

Users get to rent it by hour or by day.

Luxury Motor Bikes on Rental. This is where we make motor fantasies come true, this is where rubber meets the road!!

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LOGOTYPE

Logotype Our logo is the most visible element of our identity—a universal signature across all Rebel Rides communications. It’s a guarantee of quality that unites our diverse products and services. We use the same version in print, on screen, and on the side of our buildings. It’s simple. Easy to understand. No drop shadows, no glossy reflections, no flashy graphic effects. Our logo is a bold, simple, graphic statement. It signifies a touchpoint, and a connection.

The logo is made up of two elements: the symbol and the logotype. While it is a simple logo, we must treat it nicely. The following pages cover the correct usage to ensure the logo always looks its best.

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01

Primary Logotype

The first way we signify the presence of Rebel Rides is with our Primary Logotype. It’s the clearest way we can identify our company visually. We should be signing off all of our communications with the logotype; our partner messages must be identified as coming from us, and you!

Logo

REBEL RIDES

WHERE RUBBER MEETS THE ROAD

The Logo Type Consists of a powerful element evoking the culture of design services. This symbol is created by mirroring “R“ with a road track in the center.

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CLEARSPACE In order to preserve the

0.5 X

integrity of the Primary Logotype, it is important that no other logos, type

REBEL RIDES

or other graphic elements infringe on its space.

X

The minimum clearspace around the logotype is

WHERE RUBBER MEETS THE ROAD

equivalent to 0.5 of the height of the logotype.

PRIMARY LOGOTYPE 1

1) Color Logo on light background

LOGO ON COLOR BACKGROUNDS

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3 3) orange logo on grey

REBEL RIDES

background 4) Sea green logo on grey

WHERE RUBBER MEETS THE ROAD

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background

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Black and White Logos If it’s impossible to use the Primary Colors for some reason, you have the option of using the Black and White logotype. It’s still a good way of showing off the Rebel

WHERE RUBBER MEETS THE ROAD

REBEL RIDES

WHERE RUBBER MEETS THE ROAD

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03

Minimum Logo Sizes

Primary Logotype Minimum print size 120 mm x 80 mm

REBEL RIDES

WHERE RUBBER MEETS THE ROAD 120 mm

REBEL RIDES

WHERE RUBBER MEETS THE ROAD

55 mm

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REBEL RIDES

WHERE RUBBER MEETS THE ROAD

40 mm

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Application on a Background Image Our logo may also be used on an image background with sufficient contrast. Use an all-gray logo for use on light colored backgrounds, and an all-white version for dark backgrounds. When placing the logo onto imagery, please ensure that it is placed within an uncluttered image area to allow for maximum legibillity and visibility.

Light-colored, uncluttered imagery

REBEL RIDES

WHERE RUBBER MEETS THE ROAD

Dark-colored, uncluttered imagery

REBEL RIDES

WHERE RUBBER MEETS THE ROAD

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COLOR PALETTE

Color Palette Orange is our hero colour. We use orange to clearly signify the presence of Rebel Rides in people’s lives, and to help our users immediately identify us. Use this colour generously for our type, charts and as a background. We have a select set of supporting neutral colours which help yello to sing. In the majority of uses, we want strong contrast between all of the colours used.

Solid colours work best in printed applications and for text.The gradients are best applied in digital applications like our website and email.

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PRIMARY COLOR ORANGE CMYK : RGB

C5 M15 Y100 K1 : R241 G205 B17

100%

80%

60%

40%

20%

100%

80%

60%

40%

20%

PRIMARY DARK SEA GREEN CMYK :

C46 M26 Y15 K59

RGB

: R71 G87 B102

Web

: #475765

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TYPEFACE

Typeface Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The typography usage examples on the following pages should be followed to ensure all of our communications appear consistent.

Our headline typeface for any web materials is Franklin Gothic.

Our primary typeface for any web materials is Lato. We use the Light weight for standard copy and the Medium weight for anything more important than that.

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FRANKLIN GOTHIC

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 890!@#$%^&*()-+ =:;”’><?/

LATO

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 1 2 3 4 5 6 7890!@#$%^&*() - + = : ; ” ’> < ? /

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Primary Typeface

Lato Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmno p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’> < ? /

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmno p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’> < ? /

Italic

AB C D E F G H I J K LM N O PQ R STUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’> < ? /

Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmno p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’> < ? /

Medium Italic

AB C D E F G H I J K LM N O PQ R STUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’> < ? /

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmno p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’> < ? /

Bold Italic

AB C D E F G H I J K LM N O PQ R STUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’> < ? /

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Typesetting Guides Use the following type hierarchy as a guide to set type in your layout. Adhering to these styles will ensure a consistent style across all Rebel Rides communications.

Header Lato Boldâ&#x20AC;&#x201D; 30/30 pt Sub-Head Lato Bold â&#x20AC;&#x201D; 10/18 pt Body Copy Roboto Light â&#x20AC;&#x201D; 10/18 pt

On White Background

Lorem Ipsum Is Dummy Text.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla at gravida orci, non accumsan enim. Quisque vel tortor nisl. Donec ullamcorper efficitur mauris, nec volutpat ipsum aliquam a. Aliquam interdum diam orci, sed sodales felis hendrerit nec.

Suspendisse volutpat, magna in pulvinar fringilla, nibh massa dapibus tellus, ac fringilla ex est nec nunc. Phasellus aliquam faucibus sapien vel efficitur. Fusce mollis tortor nisl, et semper tortor ornare ac. Sed odio tortor, scelerisque at mi ac, fringilla finibus felis. Curabitur semper ex eget faucibus ultricies. Pellentesque pharetra, orci eu finibus posuere, velit risus interdum nunc, in feugiat ante neque ac tortor. Proin at iaculis libero.

Ut fringilla tristique ligula in tempus. In et faucibus lacus. Nunc risus purus, volutpat volutpat quam non, tempor molestie mi.

Duis eleifend eleifend efficitur. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Cras hendrerit enim sit amet iaculis consectetur.

Nulla feugiat ullamcorper venenatis. Nam tincidunt sed ipsum at consectetur. Sed porta at lacus sed viverra. Duis purus elit, tincidunt vitae blandit eu, tempus quis massa.

Integer sodales congue neque sed feugiat.

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White 100%

Black 85%

On Yellow Background

Lorem Ipsum Is Dummy Text.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla at gravida orci, non accumsan enim. Quisque vel tortor nisl. Donec ullamcorper efficitur mauris, nec volutpat ipsum aliquam a. Aliquam interdum diam orci, sed sodales felis hendrerit nec.

Suspendisse volutpat, magna in pulvinar fringilla, nibh massa dapibus tellus, ac fringilla ex est nec nunc. Phasellus aliquam faucibus sapien vel efficitur. Fusce mollis tortor nisl, et semper tortor ornare ac. Sed odio tortor, scelerisque at mi ac, fringilla finibus felis. Curabitur semper ex eget faucibus ultricies. Pellentesque pharetra, orci eu finibus posuere, velit risus interdum nunc, in feugiat ante neque ac tortor. Proin at iaculis libero.

Ut fringilla tristique ligula in tempus. In et faucibus lacus. Nunc risus purus, volutpat volutpat quam non, tempor molestie mi.

Duis eleifend eleifend efficitur. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Cras hendrerit enim sit amet iaculis consectetur.

Nulla feugiat ullamcorper venenatis. Nam tincidunt sed ipsum at consectetur. Sed porta at lacus sed viverra. Duis purus elit, tincidunt vitae blandit eu, tempus quis massa.

Integer sodales congue neque sed feugiat.

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White 100%

Black 85%

On Dark Background

Lorem Ipsum Is Dummy Text.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla at gravida orci, non accumsan enim. Quisque vel tortor nisl. Donec ullamcorper efficitur mauris, nec volutpat ipsum aliquam a. Aliquam interdum diam orci, sed sodales felis hendrerit nec.

Suspendisse volutpat, magna in pulvinar fringilla, nibh massa dapibus tellus, ac fringilla ex est nec nunc. Phasellus aliquam faucibus sapien vel efficitur. Fusce mollis tortor nisl, et semper tortor ornare ac. Sed odio tortor, scelerisque at mi ac, fringilla finibus felis. Curabitur semper ex eget faucibus ultricies. Pellentesque pharetra, orci eu finibus posuere, velit risus interdum nunc, in feugiat ante neque ac tortor. Proin at iaculis libero.

Ut fringilla tristique ligula in tempus. In et faucibus lacus. Nunc risus purus, volutpat volutpat quam non, tempor molestie mi.

Duis eleifend eleifend efficitur. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Cras hendrerit enim sit amet iaculis consectetur.

Nulla feugiat ullamcorper venenatis. Nam tincidunt sed ipsum at consectetur. Sed porta at lacus sed viverra. Duis purus elit, tincidunt vitae blandit eu, tempus quis massa.

Integer sodales congue neque sed feugiat.

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PHOTOGRAPHY

Photography We use vintage and luxury photos either free or premium stock imagery for our promotional materials, social media.

And Print Materials

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Colored Images 1. Modern and Businesslike 2. When using more than one photo on the same page a mix of all types should be used.

3. Never run photos together that depict the same emotion and the same camera angle.

Blending Images 1. Use Orange and Dark Color for background.

2. Adjust the image effect to luminosity and 75% of opacity

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Location: INDIA Phone: 9821324901 / 9594462875

Email: info@rebelrides.in Web: www.rebelrides.in