Fathom Brochure 2014

We are Fathom.

The measure of great creative.

Take a deep breath.

It’s about to get interesting.

Nigel Parsons

Founder & M.D. nigel@wearefathom.com +44 (0)7799 666 492

wearefathom.com

Our services.

It’s not about us. It’s all about you. And what we can do for you. We go further, think longer and work harder to make you brighter on the business radar. From creative ideas to strategic thinking, we can look after all of your branding, advertising and digital needs. As we do for clients worldwide.

Being fully integrated means nothing is out of bounds.

Wherever you want to go we can take you there. Branding, advertising, digital – you name it, we can do it here at Fathom and give you a totally joined-up experience.

Branding.

Branding is like personality.

You need one that people like.

And we know just how to make yours more popular. Every bit of your brand is important. From the thinking behind it, to the name, to what it looks and sounds like – we leave nothing out.

Advertising.

It all starts with a killer idea.

We don’t stop until we’ve thought of one with the sharpest teeth for maximum cut through. Then we’ll make sure it can live on and offline.

We’re experts in both traditional and digital advertising.

Digital.

Shift happens. The digital world constantly changes. Don’t worry, we’re good at keeping up. We won’t bamboozle you with techy stuff, only what you need to keep your brand front and centre in the digital world.

Our approach.

We’re the only integrated agency you’ll ever need, handling everything across branding, advertising and digital. Using one agency means less hassle and less time, and more brand consistency.

We make the whole process as rewarding as possible.

Using our experience and creativity, we’ll get to the bottom of every brief and won’t stop until we’ve got a solution that works as good as it looks. And we’ll keep you informed. All the way.

Because when you’re happy, we’re happy.

You.

Result.

Our process.

It starts and ends with listening to you and gaining an in depth understanding of your business. Throughout the process we keep our minds open so we can create a solution that fits your needs and gives you the result you want.

1

2

3

Define.

Design.

Deliver.

The creative stage involves tons of thinking, designing and plenty of caffeine. We’ll ensure all of your relevant stakeholders are on board.

Only the best creative makes it through.

After all our big thinking, delivery is in the detail. This involves pouring over proofs and testing sites to within an inch of their life. All delivered on time and within budget.

We’re good at getting to the bottom of things and will ask lots of questions. We believe before you can create the right solution, you have to know what the challenge and objective is.

SwissQual.

Corporate rebrand.

These are the people who make wireless networks work better. So they know how important connection is, which is why they wanted their brand to do the same.

Corporate literature Website & microsites UI design A nimated film Product photography

What we did.

The result.

After extensive workshops with

• T he brand had a slicker, more

customers, suppliers and employees, we did the full works on their rebrand.

We brought it up to date and made it consistent across the whole business, from literature to exhibitions to advertising.

contemporary feel • It capitalised on the Swiss reputation for excellent workmanship and build • A cleaner, snappier look reflected the precision of what they do • Repositioned their products as the most efficient on the market.

“

Fathom consistently outperforms expectations.

Even with the tight restrictions of a brand refresh they produced jaw-droppingly brilliant ideas that rocketed the brand into a new orbit – ideas that seem so simple and elegant, but actually depend on careful, insightful creative analysis and remarkable design talent.”

Chris Lamour, Chief Marketing Officer

Global presence Onectur audit volorrum dolese abori ullor sand ibitiassunt ut ipsunt estibusant arum ium hitatem et optatat Sandessi quodita eos nobist dolorem poribus tiunt, quia del molenet ut.

USA New York California

4

Europe Switzerland London Paris Madrid Milan Rome Oslo

Miami Washington

South America Mexico

2

Rio

12

Amsterdam Munich Berlin Barcelona Malta

Asia India Dubai Cambodia

6

Indonesia Iran Thailand

SwissQual.

Benchmarker II global launch.

We were tasked with the global launch of SwissQual’s new flagship product. But in such a niche industy where technology is a closely-guarded secret, we had to generate interest for potential buyers, without releasing all the secrets.

What we did.

The result.

A complete product photoshoot was

• A complete integrated campaign

undertaken at SwissQual’s HQ in Switzerland, where we shot teaser-style low-light shots to add intrigue. A microsite was designed and developed incorporating

including all content creation • Pre-product launch meetings booked through preview microsite and emails • Successful product launch at MWC

a live countdown timer to the official

2013 with new orders received and

launch. Finally we created two animated

multiple sales leads generated from

videos which gave outline details of the

worldwide sources.

new products main features.

Full product launch Photoshoot Microsite and emails A nimated videos Corporate literature

“The main video is

awesome. I actually want to buy the damn thing myself !�

Chris Lamour, Chief Marketing Officer

SwissQual.

Mobile World Congress 2013.

SwissQual needed to stand out at the world’s premier IT event, Mobile World Congress 2013 in Barcelona. We took the top secret R&D side of SwissQual’s mobile niche industry and created a supercool Special Operations laboratory.

What we did.

The result.

A complete bespoke build stand

• The stand created a huge stir,

incorporating a ‘top-secret’ area where their new flagship product would be out of site of the competition, but accessible to potential buyers through a keypad entry screen. A private meeting room was also designed for formal meetings. Hi-tech lighting, video animations and special heat reveal thumbprint security passes added to the experience and draw to the stand.

“The combination of

a good stand, decent location, brilliant freebies, promo models and exciting new products meant we absolutely destroyed last year’s marketing efforts.”

Chris Lamour, Chief Marketing Officer

more than any previous event • Delegates interacted with the new products and many meetings took place • T he campaign captured 1000s of contact names • T hey signed over $100,000 worth of orders from this one event.

E xhibition design Event collateral A ndroid app development Merchandise & giveaways

CloudXL. National Housing campaign.

CloudXL, a leading IT Communications provider asked us to create an integrated, show stopping campaign for the National Housing Exhibition. So we did… and won the Best Stand Award to boot.

What we did.

The result.

From pre-show marketing and

• Best stand in-show award

eMarketing, iPad presentations and

• Two sold-out seminar sessions

brochures, to post show follow-up

• E xtensive new business and contacts

emails, we delivered a fully integrated and consistent campaign message which stood out against the competition.

generated pre and during show • Post show marketing resulted in numerous meetings.

Complete event campaign Promotional literature and email Event stand – design & build Digital presentations Promotional items

“With Fathom’s help we

won Best Stand in Show Award. An incredible achievement given the time we had to design and build our stand.

From the printed materials to the interactive iPads, the eMarketing and even the two metre high rockets holding USB giveaways – the consistency of the whole campaign pre, during and post show, shone through.

The judges commented on the effective use of space and multi-media along with the branding and merchandising going the extra mile.

The Fathom team delivered. And we look forward to building a great relationship.”

John Harris, Managing Director

CloudXL. Branding and website.

CloudXL was the result of three companies merging.

However, as a result of many legacy issues, their website was not a viable marketing tool, being almost imposible to navigate. Visitors simply didn’t understand what they did.

Website design and build UI design CMS capability Brand guidelines A nimated presentations e -campaigns Direct mail

What we did.

The result.

A totally new site, which placed their

• A complete refresh of their site and

service offering first, so visitors understand how CloudXL could help their business. Layout designs were light on copy and featured infographics and

brand, whilst retaining their identity.

• Full relaunch of the company, its values, aim and mission • Remessage and production of all

interactive illustrations to explain complex

corporat, sales and marketing tools

IT issues in easily digestable sections.

across all media.

“You guys nail it

everytime! There is 100% trust in your abilities within our company – whatever we throw at you.”

Philip Hatton, Chief Operating Officer

Actix.

Global rebrand and launch.

Actix know how to make mobile networks do clever stuff, and they do it all over the world. Trouble was, their current brand didn’t reflect this.

What we did.

The result.

We did a ton of research to find out

• A brand with worldwide clout

what made them tick, then we developed

• Global rollout starting with internal

a comprehensive brand around a 3D spark, representing the inspiration of their engineers and physical reach of their technology.

comms and reception areas, through to all literature, digital media a nd newsletters • Ensured a consistency of brand message across all media and launch of brand portal.

Full rebrand Website and digital media E xhibition and collateral Corporate and product literature.

“The Fathom team is

great to work with.

They always deliver on time, respond quickly to requests and are not afraid to chivvy us along when they need decisions. Fathom always has great creative ideas, delivering high quality results.”

Sarah Hoyle, Marketing Manager

“Fathom came up with a sophisticated multi-touch programme entitled

“Secret Agent”, and executed a complex project project plan within timescales that would be impossible without immense hard work, competence and focus.

They delivered every single piece from hiring of actors, to directing video, to sourcing video players, designing and producing the printed matter and web microsite in just a few short weeks. The results have been highly impressive – very high response rates and numerous meetings at the most senior level!”

Alex Hawker, Chief Marketing Officer

Actix.

Spy campaign.

Actix create highly secretive analytics tools for mobile network operators. They asked us to create a DM campaign for their industry-leading product. We created an immersive multi-media customer engagement piece incorporating a personalised video and micosite.

What we did.

The result.

A highly personalised DM package was

• 40% response rate

delivered to a targeted global audience.

• Secured meetings with T-mobile,

Each contained a small video player,

Orange and Telefonica

where the recipient was greeted by name

• 80% of recipients visited microsite

in a short ‘mission briefing’ film. Further

• 100s of high level meetings secured.

instructions could be found in a microsite, where again, the audience was instructed by name. This was a highly engaging marketing communication piece which yielded a very positive response.

Personalised DM Personalised video Microsite eMarketing Corporate literature Global DM fulfillment.

Celcite.

Direct mail campaign.

Celcite, wanted to engage a C-level audience on the benefits of their Self Optimizing Network (SON) product.

This automated network optimisation tool removes the need to manually maintain networks, meaning less cost, increased reliability and faster load balancing.

What we did.

The result.

A calligraphy artist was commissioned

• Numerous sales opportunities

to pen a highly personalised message;

in all corners of globe

‘Some things are more beautiful by hand

• High response rate (ongoing)

but not necessarily the most efficient’.

• Increased event attendances

Proven efficiency and performance results for Celcite’s cutting-edge product contrasted with the hand-made presentation box and scroll –a deliberate decision to gain cut-through in a very competitive marketplace.

through mailer.

Bespoke box mailer Calligraphy Personalised message Printed collateral Global DM fulfillment.

NetEvidence.

Branding and website.

NetEvidence help businesses perform better by analysing their IT. Their lead product was Highlight; if we got its branding right, they’d let us loose on everything else.

Full rebrand Website design and build Brand guidelines Corporate literature Event literature

What we did.

The result.

NetEvidence makes complicated stuff

• T he simple branding showed the

clear and understandable. Their products

ease of using Highlight

should reflect this, so we came up with

• Clients were in no doubt of the benefits

an info-graphics approach combined with

• NetEvidence asked us to overhaul their

straightforward benefit-led messaging.

entire branding.

Cirrisoft.

Branding and website.

A start-up company with experienced professionals behind it. Their identity and website needed to reflect this and quickly establish them as trusted technology partners to large organisations, such as Nimsoft and CA Technologies.

What we did.

The result.

An identity that presented Cirrisoft as

• Full brand roll out

a young, fresh-thinking and leading

• Secured over 30 top level meetings

technology partner with solid foundations.

• Average 40% click through rate on

A simple one page scrolling website quickly outlined their capabilities, as did numerious e-campaigns and live events, all designed to promote Cirrisoft as a thought leader within their highly competitive industry.

“Thank you, and the entire

team. It’s great, and doing it in our timescales is much appreciated.”

Lisa Bernard, Marketing Director

e-campaigns.

Identity Website design and build e-campaigns Corporate literature Events

Telindus.

Website and photography.

Telindus, an ICT provider who deliver highly tailored worldclass security solutions needed to improve the number of visitors to their website, and also make it far easier for them to navigate, as well as reflect their personalised approach.

What we did.

The result.

New website design and build with full

• Unique visitors up 600%

CMS capability and a fresh new look, that

• Page views up 742.61%

adhered to the strict Belgacom group

• Design now being adopted and

guidelines. All imagery was shot by us at

rolled out to other Belgacom group

their headquarters and featured their

company websites.

own staff.

New website look and feel UI design Full CMS capability Corporate photoshoot and image library.

“I want to say a huge

thank you to you and all your team for doing such a great job with our website – not to mention the tight budget and timescales.

All the feedback has been extremely positive and everyone thinks it is a much better representation of the company and what we can deliver. Well done!”

Judith Finch, Marketing Communications Manager

Balancing the needs of every department

Our experience.

We have worldwide experience of working for clients of every shape and size.

“You just hit the intersection of outstanding and impressive. Thanks Team Fathom.”

Chief Marketing Officer, Freeman US

“The main video is awesome. I actually want to buy the damn thing myself.”

Chief Marketing Officer, SwissQual

“The work that is produced year on year for the Rolex Awards is immense. It’s integrated in its thinking and completely consistent in quality and messaging. Thank you for all your hard work team Fathom.”

Head of Marketing, Rolex

“You and your team are always a joy to work with. You always go that extra mile for us and that sets you apart from the rest.”

Chief Executive, Arena Group

Get in touch.

Why not ping us an email. Or come and visit. We’re located just a stone’s throw from England’s beautiful South Coast. Or we can plot a course to you. Wherever you are in the world.

4 Old Generator House Bourne Valley Road Poole BH12 1DZ +44 (0)1202 540 420

wearefathom.com

wearefathom.com