CODRESSING

A leasing service for women to rent designer clothes and accessories with a purchase option. Codressing has a physical store in Berlin and a website. Women and brands can rent out their own items via their service.

Where

Codressing showroom in Nantes, France and store in Berlin.

Target audience

Women between 20 and 35 years old with an interest in fashion, luxury, secondhand, and sustainability in fashion.

Format

The Photoshoot Ateliers provided an opportunity for participants to have their photos taken while wearing CoDressing items. The events included styling advice from the CoDressing team and highlighted the approach of the brand. The ateliers were promoted through the website and Instagram.

How did it go?

The events had an average attendance of around 50 participants, comprising both potential clients and buyers. Feedback from attendees was positive. CoDressing experienced higher engagement and conversion rates after shifting from Promoting the ateliers on Instagram resulted in 200-250 impressions per published post, effectively reaching the target audience.

Learnings

Transitioning from Eventbrite to a dedicated subscription form on the website increased conversion rates and engagement. Highlighting the brand’s eco-friendly values and physical store during the events helped connect with participants and reinforce CoDressing’s commitment to sustainability.

Choosing locations accessible by public transportation and forming partnerships with event venues and castles provided attractive settings for the ateliers and expanded opportunities for wedding dress rentals/sales. The ateliers facilitated social interaction and networking among participants, resulting in new friendships and connections. Finally, collaborating with venues and castles for event locations allowed CoDressing to offer unique and visually appealing settings, tapping into the demand for wedding dress rentals/sales from brides-to-be.

Website www.co-dressing.com