Page 1

february 2011

the back to school issue


Valentine’s Day Gift Ideas for HIM!

bob sinclar interview with




What’s your NEW sign? Facts about the new zodiac!

San Diego

Kings of Promotion Meet SD’s Hottest Party Promoters

Weekly Music Guide Spring Must-Haves Winter Skin Do’s


FEBRUARY 2011 //

FEBRUARY 2011 //


dating editor’ s note

FEBRUARY | editor’s note: volume 2 * issue 1 * FEBRUARY 2011 PUBLISHER morgan myrmo EDITOR-IN-CHIEF

art director

Photo editor

fashion editor

megan nuñez, ESQ. kim lalla

david J olender tiffany knox

beauty editor Meagan Brown

SOCIAL MEDIA editor Madeline Johnson Video Editor

Jared smith

staff writers

alex mcnair, Nohely Mendoza, cathryn moe, nina salemi,

micah skye, Megan Vaughn contributing writers

JILLIAN DYER, Mallory McClure photographers

Stephen Finlayson, On Wai Lau, mike regala, Audrey Rynberg,

First and foremost, we hope you all enjoyed your winter break with lots of family, food and most importantly, fun. I know we sure did! Fashion 5.0 said good-bye to 2010 in a big way with our launch party with DJhere Productions at the Ivy Rooftop last December. Speaking of winter break, wondering how to shed some of those holiday pounds before Valentine’s day? Check out our feature on women’s active-wear for the perfect combination of staying comfortable and fit. You’ll also want to flip to our five healthy breakfast delights on page 26. After all, breakfast is the most important meal of the day! Whether you are working or in school, weekends in San Diego always offer plenty of options. This month we’ve teamed up with local photographer John Cocozza and our very own Megan Vaughn to bring you an exclusive with San Diego’s top nightlife promoters at the venues they know best. In taking Fashion 5.0 Magazine to new heights this year, we thank our staff, readers and advertisers for allowing us to grow and bring the women of San Diego the free, local fashion magazine they have been asking for.

Amanda Sewell illustrators

Robert Piper, Aaron Wright interns

Ashley Mehrdad, Samantha Wadley

chris warner

advertising sales

events coordinator BRIANNA SHIMADA We strive to make a positive environmental

impact. we use environmentally-friendly inks and fsc certified paper. you can make a difference

with us. please save and recycle this magazine. For contributing writers, please email sample(s) to For contributing photographers, please send a portfolio link to Fashion 5.0 is not responsible for unsolicited contributions unless agreed with the publisher. Copyright 2011 by Fashion World Media, LLC. All rights reserved.

—Megan Nuñez, ESQ. MADE IN USA


FEBRUARY 2011 //

february issue release party & s p r i n g p r e v i e w fa s h i o n s h ow Fashion Show is at 11:00pm Brought to you by Forever 21, Rip Curl and Tutto Cuore guest list is and is open until 10:30pm

STINGAREE | VOTED BEST SAN DIEGO NIGHTCLUB FOUR YEARS IN A ROW 454 6th Avenue | Corner of 6th & Island | For more information call 619.544.9500 | Follow us on Twitter | Join us on Facebook


features 14 astrology rehab

What’s your NEW sign?

16 Fresh Air

A walk through San Diego in the latest active wear from Forever 21, Nordstrom and Target

20 kings of promotions A look into what makes San Diego’s top nightlife promoters tick

departments 8 HOT SPOTS Everything you need for Valentine’s in San Diego

10 Dating Top 8 Valentine’s Day gift ideas for him!

12 music Interview with Bob Sinclar and our weekly music guide

25 Fashion Splurge or save with our Spring fashion must-haves

26 health

5 low-calorie breakfast options!

27 Beauty Dry hair and parched skin? We’ve got the fix with winter beauty...


“Sequins and the City” recap

29 HOROSCOPE Monthly horoscope with Cathy Moe

30 event calendar Fresh Air, Page 16 Photo by Mike Regala

Find out what’s happening around the county this month! february 2011

the back to school issue


Valentine’s Day Gift Ideas for HIM!

COVER: Photo by Mike Regala. Woven top by Forever 21, $17.80. “Gyro” jacket by Bailey 44, available at Nordstrom, $187. Necklace is stylists own, Urban Outfitters, 2010.


FEBRUARY 2011 //




daily music


What day is it? A guide to daily music happenings.

San Diego

Kings of Promotion Meet SD’s Hottest Party Promoters

Healthy Beakfasts Spring Must-Haves Winter Skin Do’s

5 Classes for $99 No experience necessary. Super Friendly Staff.

Everyone welcome! Sign up and bring a friend!


Offer Expires 3/31/11. Must be used within 5 weeks. Purchase as many as you like!

The ONLY studio where you get your own pole!

858.232.4047 • 2828 University Avenue, #105 in North Park ad desgin brochures calendars * * * catalogs • corporate identity editorial design logos flyers labels & tags • letterhead sets logos * * * marketing * media kits * menus * outdoor • packaging posters promotional items packaging t-shirts • books • brochures calendars * * catalogs corporate identity editorial design • exhibits • flyers labels * * & tags posters labels & tags kits • menus • outdoor packaging • * * posters • websites catalogs t-shirts books • brochures • calendars * * • catalogs corporate identity editorial design • logos • flyers • labels * * & tags • letterhead sets • logos marketing • media kits • menus • outdoor • packaging • posters promotional items • shopping bags • t-shirts • books • brochures calendars • catalogs • corporate identity editorial design • logos flyers • labels & tags • letterhead sets • logos marketing • media kits • menus • outdoor • packaging * posters promotional items • shopping bags t-shirts •


NO JOB TOO BIG OR TOO SMALL! custom logo design: $150 business card design: $150 1,000 business cards: $50 website home page: $75 Regular Total Price: $425

Advertise with us!

$299 design package


Office: 760.231.9822 Email:

FEBRUARY 2011 //



hot spots

super hot spot pick

NOW places to check out around the countY

By Alex McNair

// Gloss Located on the strip in PB, Gloss is a fun and hip place that carries the latest fashions and trends. If you are ever in a bind and blanking-out on what to wear, Gloss should be your starting point. The staff is passionate about making sure you look good and will give you great advice when your best girlfriends aren’t around to help.

Not for the timid shopper, the staff at Gloss will start with what you are looking for and immediately help you play dress-up. Great quality clothing and reasonably priced, most pieces at Gloss are between 20 and 30 bucks. The styles vary, from a glam and glitzy dress for the hottest party of the semester, to cool and casual for a night at the movies with friends. The best part about Gloss is that the staff wants to be there and it never feels like an inconvenience to ask for a different size or color. 959 Garnet Ave., Pacific Beach



// Salon Bordeaux Whether it’s just been one of those weeks or you are looking to get dolled up or for a special occasion, Salon Bordeaux offers a “Queen for a Day” experience that every modern maven deserves.

A step inside Salon Bordeaux transports you from the grind of classes, men and work into the world of retro-glamour and relaxation. The staff is friendly and inviting with a sincere interest in your relaxation and satisfaction. On the spa side, specialty facials are offered for various skin types to garner different results. They start with a deep clean (customized to your skin type) then graduate to a more intensive microdermabrasion or glycolic exfoliation facial, which lasts 45 minutes to an hour. Waxing, brow tinting and airbrush tanning are also available. The salon offers typical hair services that include cuts, colors, blowdries and of course event styling, while the staff is knowledgeable about the products they use. In fact, they just went to Vegas for the Redken Symposium, just to keep up-to-date with the latest trends and techniques! First time clients receive a complimentary welcome kit with samples and coupons for future visits. Book today and discover this San Diego gem that you can enjoy for years to come! 3393 Adams Ave., University Heights

» 619.282.6100

Got a hot spot we need to know about? Send us your pick and we’ll check it out:


FEBRUARY 2011 //

You are your best accessory // Café 21 Personal and intimate, Café 21 is the most unique spot for a swanky Valentine’s dinner this year. Adorned with antiques and chic, old-world artwork, Café 21 offers a menu that changes daily for breakfast, lunch and dinner, based on seasonality of ingredients. The dishes are rich with unique and robust flavors inspired by the Middle East. From fennel rich pierogies of potato, cabbage and peach, to curry-infused vegetable pumpkin soup, every single item on the menu is made in-house by Leyla Javadov, who opened Café 21 with her husband Alex in 2007.

You can taste the TLC of Leyla’s home cooking in each bite of the mushroom stuffed pastas, plated meticulously to show off the rich cilantro cream sauce and caramelized onions. Flatbreads are perfect for sharing with another couple and are served rustically on a slab with a flaky crust and savory, rich ingredients that include heirloom tomatoes, goat cheese and cherried fig. On warmer nights, catch couples cuddling up on the outdoor patio to watch passersby as they gorge on tantalizing desserts, like the flourless mascarpone meringue cake. 2736 Adams Ave., University Heights 750 5th Ave., Gaslamp





1ST TIME CLIENT SPECIALS Choose one. Cannot be used in combination with any other offer.

50% Off Haircut with Color Service

– OR – 20% Off your choice of a Facial or Wax Service

...the Ultimate ME TIME


15% OFF

with Military or Student ID Salon Bordeaux You are your best accessory

(Expires 3/31/11)

3393 Adams Avenue • San Diego, CA 92116 • 619.282.6100

Follow us on Facebook for exclusive specials, tips & events: Salon Bordeaux

A Woman's Lifestyle Boutique Clothing & Shoes Most Styles $20 - $30

20% Off First Item Purchase!


959 Garnet Avenue

Pacific Beach

FEBRUARY 2011 //



Fo Hi mr

Roses are Red, Violets are Blue, It’s Valentine’s Day, So Give a Gift or Two

“Detroit” watch by Rip Curl, $225

ladies... check out these

8 great


by Jillian dyer


FEBRUARY 2011 //


for your

for Good a ssa ge M On e

11 20 , 22 pm 0 ry :3 ua 7 br at Fe


iou ine t n e val



Eat your heart out.




What can be more romantic than a getaway for just the two of you? Surprise your man with a ticket to a honeymoon-like experience that will whisk both of you away for a wild and wily adventure. Three to four days away in the bleak midwinter gives couples an opportunity to relax and reconnect. Use popular travel websites like Hotwire, Expedia or Kayak to find air tickets and accommodations that won’t burn a hole in your pockets. Remember to pack pack some irresistible clothing to make your holiday sizzle all night long.


While we are known to make late entrances, our guys should always be reminded that they MUST be on time. A watch is a great way to help him remember! Buy a watch that he’ll wear often, like the Rip Curl “Detroit.” He’ll be thinking of you every hour! Bonus Tip? Engrave a personal note to remind him how you love him dearly.


8 W 2 ROAT 1 SE





3 6



So your man may not be totally thrilled by the idea of spending a day at the spa… but what if you brought the spa to him? Any man would love an evening of pampering at the hands of his lovely lady. You could pick up some fancy facial treatments, lotions and massage oils, then have your man relax while you scrub, buff and rub away his stresses away. Not only will you enjoy an evening of romantic bonding with your guy, he may actually come out of the experience looking refreshed, relaxed and hotter than ever!



Looking for another way to say I love you? Make your partner’s wishes come true this Valentine’s Day by creating a personalized coupon book with passes for massages, kisses or anything else that suits your fancy. These love coupons are more like romantic IOU’s, which will spread the love and devotion long past February 14th. Think outside the box, have fun and don’t be shy when he uses these coupons regularly. Pucker up!



Surprise your man with an all expense paid flying lesson, skydiving, helicopter sightseeing trip, concert or anything else that will set his adrenaline pumping and heart racing. For tips on what to do, tune into his hobbies and interest and make at least the afternoon all about him. For example: Getting tickets to your Valentine’s favorite sports team will set his adrenaline pumping. No matter what seats you get he will be sure to appreciate it!

Like they say, the way to a man’s heart is with food! Please your man through his stomach this Valentine’s Day season by taking him out for a night on the town to one of the many romantic restaurants San Diego has to offer. If you are looking for small bites before after dinner delights? Then I would suggest cruising to a divine Spanish hideaway called Costa Brava for tapas. Or perhaps you need a view to set the mood? Check out George’s at the Cove in La Jolla for breathtaking views. Just make sure you order some oysters!




simply skin.

simply skin.


To: Honey Good For One Kiss

Wherefore art thou Romeo?

It’s Valentine’s Day, your special someone is coming over in an hour and you haven’t gotten them a gift. Don’t fret yet! One of the most creative and heartfelt gifts you can give is a poem. Every man loves feeling appreciated! So grab a pen and paper and start expressing your timeless love for him. Break out your innerpoet and tell him how you cherish having him around. Then present your poem in style by rolling it up and tying a red ribbon around it.





Why not take a dancing class and show him your moves? Fun Pole Fitness located in North Park offers pole dancing classes for later that will get you in great shape and teach you some moves for later. For $99 you get 5 fun classes you can choose from to impress your man. Dancing for your would-be mate has been traced back to the prehistoric times and may even lead to some fun!

fun fact: On Valentine’s Day, women prefer to open their gifts after a nice dinner while men prefer to receive presents first thing in the morning!

FEBRUARY 2011 //



fashion fiveo undercover

Bob Sinclar interview with

by megan vaughn

Legendary superstar, French DJ Bob Sinclar, has made a new mark on the music world with his current Grammy nomination for “Best Reggae Album.” Just days before the February 2011 U.S. tour began, we spoke with Sinclar to get some juicy details about his career and new album “Made In Jamaica.” How did you get started in the industry? When I started there was no industry. I created my own label “Yellow Productions” in 1994 to form an industry. No one wanted to license any dance music especially from France, so creating your own beat in the 90’s was hard. The French scene as it is today started around 1994 with Daft Punk, Etienne De Crecy and myself. This was the time I started to produce and release my music, first within the UK and then around the world. In 1998 I arrived with my project Bob Sinclar and this was when I started the market. Tell me about your new album “Made In Jamaica!” “Made In Jamaica” is a side project. It is a best-of, not a studio album. This is something I did after four years of going to Jamaica and meeting the best singers and producers in the world. The vibe they have is unbelievable! I had the opportunity to record in the best studio and meet Sly & Robbie, the best Reggae producers for the past 40 years. It was so good to spend 15 days with them, locked up in the studio and revisiting all of my songs. This album is original Reggae and I wanted to bring my music into another world! Which one of your productions are you the most proud of? I’m proud of all of my tracks! They were all done at a certain period of time, so of course when I look back now I have more experience and can say that the production is not as good as it is today, but this is normal. Every song was at an amazing period of time. For me it was an amazing gift and opportunity to be in this family of music. Congratulations on your current Grammy nomination for “Best Reggae Album.” Did you anticipate this great achievement? No! I had no distribution in the U.S. Through my label, I put myself on the Internet on platforms like iTunes. A friend of mine told me I should subscribe my album, since I already had independent distribution, and I did. I guess you never know! I was very surprised! It means they have ears because the music is more important than the commercial aspect. Tell us something we don’t know about Bob Sinclar! I have beautiful feet! If you look at a girl, her feet and her hands are the most important. You can have the most amazing girl, but if her feet and hands are not well taken care of, this takes away from her beauty! I think it’s very sexy when girls have their nails painted red! Any final thoughts or shout-outs? I can’t wait to come to surfer paradise! I’ve been there once before and it was an amazing party, San Diego is full of party animals!

Bob Sinclar: made in jamaica French DJ Bob Sinclar returns after 5 Billboard Dance #1’s with a Best Reggae Album Grammy Nomination for his latest album “Made in Jamaica.” According to Sinclar, “This album is original Reggae and I wanted to bring my music into another world.” After collaborating with the top Reggae producer duo Sly & Robbie, Sinclar has given his fans another amazing album with an entirely new and pure Reggae vibe.


FEBRUARY 2011 //

weekly music guide What DAY is it? musically speaking, of course...

By Mallory McClure

It’s Monday: Bachelor Night ABC, 8:00pm Well the verdict is in! Monday night is officially “Girls Night In” with The Bachelor airing each week this month on ABC. Brad Womack takes his second shot at love with a group of brave, emotional and very tearful women who are all “init to win-it.” Now that’s music to our ears.

It’s wednesday: In Cahoots 5373 Mission Center Rd., San Diego The week is half over and it’s time to catch your second wind! Stop by In Cahoots at 9:00pm and check out a huge dance floor, drink specials and a great crowd. There’s nothing like dancing with your friends at In Cahoots to get you over the hump! 21+

It’s friday: Stingaree 454 6th Ave, Gaslamp Love house music? There’s no better way to kick off your weekend than dancing against the starry backdrop at the Stingaree’s rooftop to the electric beats of resident DJ Erik Till. If it’s the 18th, come join Fashion 5.0 Magazine for “Less is Amore,” our spring-preview fashion show with looks from Forever 21, Rip Curl and more! 21+

It’s tuesday: basic 410 10th Ave., Gaslamp Are you ready to put tacos in time-out? Switch it up and check out the Tuesday night series “Graffiti” at Basic to enjoy late night dining and some of San Diego’s most innovative DJ’s. From electro to hip hop to disco, Tuesdays at Basic will have you dancing all night! No Cover, 21+

It’s thursday: 710 beach club 710 Garnet Ave, Pacific Beach Are you ready to karaoke like a star? Put down your hairbrush-microphone, turn off that embarrassingly long playlist of Ke$ha songs and head over to the 710 Beach Club for 91x Thursdays! Sing with the live rock band Rock Out Karaoke, or just hang with your friends and sing-along! 21+

It’s saturday: Deco’s 731 5th Ave, Gaslamp Who says you have to wait until you’re 21 to enjoy the San Diego nightlife? Deco’s nightclub in downtown San Diego is the hottest spot for all those party people 18 and older. Dress to impress and make your move on one of three dance floors! 18+

It’s sunday: balboa park Take a stroll through beautiful Balboa Park for a Sunday fun-day for all ages! From 2:00pm-3:00pm you can enjoy the historic melodies of one of the largest outdoor pipe organs in the world. Make sure to stop by the world-famous lily pond for one of several photo ops!

fashion 5.0 favor: RSVP to to get on the list for list for “Love is Amore” at Stingaree on February 18! FEBRUARY 2011 //



the new

astrology rehab

illustration BY Aaron Wright

W H AT ’ S 14

FEBRUARY 2011 //



S I G N ?

Have you often felt your Star Sign fits you perfectly but not in every way? There may now be a perfectly good explanation...



See what determines your sun sign

by cathy moe

How can this be? Astronomer Parke Kunkle and British astrologer Walter Berg made international headlines this January by suggesting the addition of a 13th Sign called Ophiuchus (OFF-ih-YOU-kus) into our Astrological Zodiac calendar. Although this is news to most, Berg has independently championed the 13-Sign astrology system for years through his book The 13 Signs of the Zodiac, published in 1995. Why did it used to be only 12 Signs? There have always been 13 Signs, but when the ancient Babylonians made their charts 4,000 years ago, they decided it was easier to make a 12-Sign system, which is referred to as “Tropical Astrology.” Tropical Astrology is what has been widely used here in America since astrology gained traction in the early 1900’s. What determines your Sign? Your Sign is also called your Sun Sign. The way you determine your Sign is to draw an arrow from the Earth, through the Sun and into space on the day you were born. Whatever constellation the arrow points at determines your Sign. (See chart). What does this mean? If you were born between November 29th and December 17th (the dates may vary according to your birth year, not the current year), you’re now an Ophiuchus. This affects each Sign of the Zodiac. Instead of a Taurus, you may now be an Aries; instead of an Aquarius, you may be a Capricorn. In order to accommodate this into our current system, a whole new set of dates and meanings must be integrated. Did my Sign change? For most people, yes! According to NASA, here’s the breakdown of the 13 Constellations in the Zodiac: So is it official? The American Federation of Astrologers (AFA) stated they will continue to recognize the 12 Tropical Zodiac Signs. Many astrologers have readily agreed that the 13th Sign makes complete sense. Not only does it balance the Zodiac, it gives everyone a Sign so that nobody is left on the “cusp.” NASA, however, credits all 13 because they are all there. There are no shortcuts to the Moon… and as a publication we are going to go with NASA on this one.

Aries { April 19 - May 13 } Taurus { May 14 - June 19 } Gemini { June 20 - July 20 } Cancer { July 21 - August 9 } Leo { August 10 - September 15 } Virgo { September 16 - October 30 } Libra { October 31 - November 22 } Scorpio { November 23 - November 29 } Ophiuchus { November 30 - December 17 }

EXPLAINED: Draw an arrow from the Earth, through the Sun and into space on the day you were born. Whatever constellation the arrow points to determines your Sign. What if I like my old horoscope? Then you must like horoscopes. Remember, change can be good! It is a relevant and necessary factor to our growth and happiness. That ex of yours may have been great at the time but aren’t you happy where you are today? Just recently televisions, computers, cell phones and the internet have become a way of life. Integrating the new horoscope system can be seen as opening yourself to change and rebirth. Who knows what will happen next in your life when you allow this change to occur? What is Ophiuchus? Ophiuchus, in Greek mythology, was a figure holding a serpent, representing the healer, Asclepius. He learned the secrets of extending life after seeing one serpent carrying healing herbs believed to be the Elixir of Life. To prevent the entire human race from becoming immortal, Zeus killed Asclepius with a bolt of lightning and put his image into the sky. What does Ophiuchus mean to all of us now? Could Ophiuchus be a symbol of our incoming future? Could a constellation brought into our consciousness at this time, given credence by the scientific community and recognized by astrologers for its sacred role, be bringing the light to all? The timing is perfect for the healing of our planet, our countries, our businesses and ourselves. If nothing else, let this be a sign that we can save our planet, heal our relationships and live in peace with one another.

Sagittarius { December 18 - January 18 } Capricorn { January 19 - February 15 } Aquarius { February 16 - March 11 } Pisces { March 12 - April 18 }

Meet cathy: Cathy Moe is an international health consultant as well as a writer, lecturer and public speaker regarding astrology. She has been published over 800 times and has done private readings for several well-regarded individuals including Prince Charles of the Royal Family.

fun fact: About six out of every seven people have a new Sign!

FEBRUARY 2011 //



FRESH AIR san dieg o l ifes t y l e

Photography by

Mike Regala

PHOTO ASST: ON WAI LAU and Chris Giron WARDROBE STYLIST: TIFFANY KNOX HAIR: Mike Robinson MAKE UP: Erika Alexis MODEL: Arianna Brugh

Athletic top by Champion, available at Target, $14.99. Houndstooth jacket by Zella, available at Nordstrom, $88. “Roll Waist Pant” by Hard Tail, available at Nordstrom, $68. “Creation 12” running shoes by Mizuno, available at Nordstrom, $139.95.

{ STAY HEALTHY } and look fabulous! Sports top by Champion, available at Target, $14.99. “Live In” capri pants by Zella, available at Nordstrom, $42. “Creation 12” running shoes by Mizuno, available at Nordstrom, $139.95.


activewear Athletic top by Forever 21, $8.80. Fold over yoga pants by Forever 21, $17.80.


Behind the Scenes Scan this QR code for Arianna’s February photo shoot footage!

FEBRUARY 2011 //


kings of promotion

djhere Chris and Pat English, twin brothers and owners of DJhere Productions, provide both San Diego and Las Vegas with some of the most exceptional day and nightlife events. After ringing in 2011 with over 4,000 people at “New Years Eve” at the Hard Rock Hotel, we caught up with DJhere Productions to get a glimpse of what’s in store for 2011.

What is DJhere Productions? DJhere Productions is an event promotion, production and marketing company created 10 years ago by Matt Spencer and Tyler Charman. About six years ago, my brother and I stepped in and really ended up taking it over. Since then we have rebranded and redeveloped it. We do events in San Diego, both day and nightlife, as well as Las Vegas. What are your roles in the company? Pat and I are partners and owners of DJhere Productions. We have different roles to balance each other out. Pat concentrates on the bookings, finances, and operations and I focus more on the marketing and creative aspects. What recent events has DJhere Productions put on in San Diego? We just took part in “New Years Eve” at the Hard Rock Hotel with over 4,000 people. This was also our seventh year participating at our annual Halloween Ball at The Prado, located at Balboa Park. We also do weekly events including Thursday’s at Bar West, Friday’s at The Hard Rock and Saturday’s at The Ivy. What can we expect from you guys in 2011? We are anticipating 2011 to be another big year for DJhere Productions and plan for more growth within San Diego and Las Vegas. Expect more creative and fun events at the top venues in each city! Do you two have girlfriends, or do you find it difficult to have relationships working in this industry? Well, I have a girlfriend (Chris) and he’s newly single (Pat). It’s difficult to have a relationship working in this industry, but when you find a woman with confidence, it definitely helps. Any closing thoughts? Go to to get on our guest list!

By Megan Vaughn

Photography by john cocozza 20

FEBRUARY 2011 //

Chris and Pat English at the Ivy Rooftop Nightclub, Andaz San Diego

FEBRUARY 2011 //


kings of promotion

EVENTVIBE Tim Ortiz and Matty Allison, two of San Diego’s most well-known kings of promotion, continue to shower San Diego with the ultimate events in nightlife entertainment. After hosting San Diego’s biggest New Years Eve party, “EPIC NYE” at the Del Mar Fairgrounds, we met up with Tim and Matty at FLUXX to get the inside scoop on and what they’ve got in store for 2011.

What is TIM: is a nightlife portal for the major cities in the Western United States. What is your position with TIM: I am the founder and the CEO. MATTY: I am the COO; I’ve got a big title! What was the most recent event you put on? MATTY: We just produced the New Years Eve event, “EPIC NYE”, at the Del Mar Fairgrounds for about 10,000 people. It was a really nice, big, exciting event with some fantastic DJs. What events can we expect from you both in 2011? TIM: We started off the year with two huge January parties at FLUXX. Next we are doing Felguk and Porter Robinson at House of Blues, which is coming up on February 10th. Then we’ve got Bingo Players, Above & Beyond and Eric Morillo on deck. MATTY: Well, we are starting off with a bang! We’ve got probably six or seven great shows to start out the year. We continue to build and try to bring something new to San Diego. TIM: We also just signed on with Hard Rock and DJhere to help out with talent and promotions for this summers “Intervention Pool Party!” We have a lot of great stuff coming this year! How did you two meet? TIM: I had been doing shows for about 5 years and Matty was just getting into the business. A few years later Matty and I partnered up on a show at Margarita Rocks on Thursday’s. After a year or so we started a show at On Broadway, which eventually led us to build an exciting dance music market in San Diego that is globally recognized. What is your favorite part of your job? MATTY: I’d have to say that my favorite part of my job is probably the same as all of the people attending the events, except we prepare for hours. I love the energy in the room; it’s always a good feeling to see the crowd having a great time. Any shout outs? TIM: Thank you to all the people who come to our shows and to everyone on the Eventvibe crew! You all work so hard to make the shows happen. We really love and appreciate you all! MATTY: To my partner, Tim Ortiz, and the rest of the EV crew! Thanks to all the guys that support us. That’s why this thing really happens; we’ve got a great support team.


FEBRUARY 2011 //

Matty Allison and Tim Ortiz at FLUXX FEBRUARY 2011 //


kings of promotion

SFiNX Omid Sabet, co-owner of SFiNX Productions and nightlife connoisseur, continues to impress San Diego with outstanding nightlife events. We met up with Omid at the Hard Rock Hotel, where he recently promoted the “New Years Eve” event for over 4,000 people.

What is SFiNX Productions? SFiNX is a San Diego nightlife company that focuses on throwing new parties and creating a delightful experience for people when they go out! What is your role with SFiNX Productions? I am the co-owner of the company and I oversee all of the management and productions. What recent events have you hosted in San Diego? Our latest event was our absolutely amazing “New Years Eve” party at the Hard Rock Hotel, which sold out a week in advance. We’ve hosted Halloween parties and special events as well. Every week it’s different, exciting and trendy and we try to keep everyone surprised! What can we expect from SFiNX in 2011? Lots of new events, something that you’ll be taking home to your friends and saying, “wow, you missed a great night!” We’re going to have lots of parties hosted by big celebrities, live performances, huge DJ’s for pool parties, sexy girls and anything else you can imagine but I can’t spill the beans! What got you started in the industry? I got started in the industry due to the lack of nightlife at UCSD. What is your favorite part of your job? My favorite part is definitely seeing an amazing party come together and knowing you’re responsible for it. Are there any shout out’s you’d like to give? San Diego nightlife in general is awesome! I’d like to give a shout out to the industry!

Omid Sabet at Float, Hard Rock Hotel San Diego


FEBRUARY 2011 //


spring fashion


Striped Blazer

See what you can’t miss out on this Spring!

You’re going to need this new spring-time staple: the striped blazer. Go for a neutral color palate so you can wear it with a brightly colored blouse.

by tiffany knox and ashley mehrdad

Go Wide!

Instantly update your look and pick up a pair of wide leg trousers! That 70’s look is back and groovier than ever. Keep your new duds tight in the thigh and wide in the leg for a super slimming effect. Pair with a white blouse, thick belt, and your favorite wedges, you springy thing!


7 For All Mankind ‘Ginger’ Wide Leg Stretch Denim at Nordstrom, $155


Wide Leg Medium Denim Trousers at Forever 21, $22.80


As seen on cover! Bailey 44 ‘Gyro’ Jacket at Nordstrom, $187


Striped Casual Jacket at Forever 21, $19.80

Scarf it up Baby!

Sheer scarves are a sure thing this spring! Store those bulky winter wraps and stock up on some brightly-colored sashes! Add a pop of color to your ensemble by wearing one around your neck, through your belt loop or as a headband - the possibilities are endless!



Floral T-Strap Espadrille Wedges at Forever 21, $24.80

Tory Burch “Meredith” Peeptoe Wedges with Logo Heel at Bloomingdales, $295.00

Ditch the Boots

Whether you choose strappy espadrilles or studded clogs, know that wedges can be worn with all things spring. Put away your winter boots and start the search for a wedge complete with touch-me texture or find one in a neutral nude to elongate those gams! What’s on your wedge wish list?


Alexander McQueen Skull-Print Chiffon Scarf at Neiman Marcus, $260


Rubbish Mixed Knit Infinity Scarf in Peony at BP and Nordstrom, $20

fun fact: Former First Lady of the Philippines Imelda Marcos had 5,400 pairs of shoes! Now are you still feeling guilty about buying some new ones? FEBRUARY 2011 //




Healthy Breakfast Delights Without a doubt, breakfast is the most important meal of the day. People who eat a healthy breakfast snack less and tend to be thinner than those eat an unhealthy breakfast or skip it all together. Eating correctly in the morning can literally be the difference between good health and poor health. Feeding your body correctly in the morning will help give you a high level of energy throughout the day. These five options are all 400 calories or less, low in fat and easy on the wallet!

by Micah Skye, L.N.M.T., N.C.

Bowl 1Acai

Calories: 370 Calories from fat: 90 Acai organically grown palm berry from the rain forests of Brazil and is packed with proteins, antioxidants, vitamins and mineral. According to Oprah Winfrey, it is the number one “superfood” in the world. The acai bowl is currently the most popular way to enjoy this superfood and is generally served with fruit juices, honey, soy milk, fresh fruits and crunchy granola.

Smoothie 2 Fruit Calories: 180 Calories from Fat: 30

According to Doctor Oz, your morning meal can play a key role in your weight loss efforts by helping to curb your mid-morning and afternoon appetites. Food choices at breakfast time determine your blood sugar levels that produce glucose, which is the energy that gets you through your day. Try a protein-rich fruit smoothie by adding soy protein, raw nuts or grains such as wheat or barley.

white 4 Egg Parfait omelet Makeover 3 Granola 5 Oatmeal Calories: 400 Calories from Fat: 46

Calories: 173 Calories from Fat: 7

Calories: 166 Calories from fat: 32

Low in fat and high in protein and fiber, this is the right formula for a great, low-fat breakfast. Yogurt, fresh fruit and crunchy granola all make a great combination of flavor and texture. You can find then on the menu of many cafe’s and juice bars. When shopping, look for soy yogurt at Trader Joe’s in several flavors if you are looking to avoid dairy.

Egg whites make great tasting and healthy omelets. Not only are they fat-free and cholesterolfree, egg whites provide a high quality source of protein. Sautéed vegetables like onion, zucchini, bell peppers, tomatillo, yellow squash, garlic and tomato make it a real treat. When ordering at a restaurant, remember to skip the dairy and meat to avoid the fat calories.

With just a few small nips and tucks you can revitalize this old classic into something beautiful and delicious. One cup of oatmeal has over five grams of protein and only 166 calories! With just a few small additions you can create your own oatmeal makeover. Try adding blueberries, almonds, some honey and almond milk for a healthy, low-fat breakfast that will jumpstart your day.

Meet micah: Micah Skye is a nutritional consultant, gourmet chef and yogi. He hosts an international radio talk show called Esoteric Action Radio. Tune in every Sunday from 6 - 8 pm on to hear Micah’s exploration of health and wellness. Feel free to call in about any health concerns you may have!

DID YOU KNOW? Skipping breakfast often results in heavy fatigue, decreased alertness, loss of focus and memory and increased irritability. 26

FEBRUARY 2011 //


dry hair? parched skin? we’ve got the fix with winter beauty

By Nina Salemi


For ultra moisturizing, anti- static hair solutions Excelsior Millennia Mud Reconstructor This muddy hair treatment infuses essential oils and volcanic derived minerals to reconstruct dry, brittle, winter hair. Your hair will feel noticeably smoother even after its next wash. $6.49 at Sally Beauty Supply Stores, 8.0 oz

Oscar Blandi Lacca Hairspray This honeysuckle scented spray uses sugar and honey for a soft, static-free hold. It will control frizz, add shine and leave your hair smelling subtly sweet! $23 at Sephora, 6.8 oz


Hydration without the heaviness: Try this quick absorbing ultra-light lotion and get the moisture you want without the weight. Burt’s Bees Naturally Nourishing Milk and Honey Body Lotion (Suitable for dry or normal skin) Let Burt’s Bees help ensure your skin stays hydrated this season. This lotion is fast absorbing and light-weight, using honey, aloe and safflower oil to both lock in moisture and give you a radiant appearance. $4.99 at Target, 2.5 oz


A few things to add to your cosmetic bag for beauty and convenience anywhere:

A travel- size facial moisturizer like…


Soften and sooth those chapped lips! The key word to chapped lips is “balm.” Lip Balm is able to penetrate and moisturize your lips to give back hydration. Smith’s Rosebud Salve In A Tube This multipurpose product is great for more than just chapped lips. It also helps heal cuts, tame cuticles, and intensely moisturize skin especially in rough areas like elbows and knees. $6.00 at Sephora, .5 oz

Philosophy “Hope In A Jar” To Go This dry skin cure is also great for all skin types and is water-based for super quick absorption without the greasy feel. Ideal for getting rid of any unexpected, scaly patches that may occur throughout your busy day. $38.00 at Sephora, 2.0 oz

Tocca Stella Crema da Mano hand cream A hand cream, this one by Tocca is super fragrant! This rich, paraben-free hand cream moisturizes with ingredients like coconut, avocado and jojoba seed oils. Scented with lavish Italian blood orange notes, it’s perfect to moisturize those thirsty hands when you’re in a rush. $8.00 at Sephora, 2.0 oz

A fragrance to keep you smelling pretty... Fresh “Sugar Lemon” Rollerball Perfume We like Fresh “Sugar Lemon” because it sparkles with scents of citrus notes, sugar and white santal. Sweet and subtle, just in time for the spring! $18.50 at Sephora, .34 oz

A mouth freshener like this one... Colgate Wisps Plus Whitening Get oral care anywhere with these handy little tools while whitening your teeth! No water or rinsing needed. A mini brush head cleans while a soft pick at the handle base reaches tight spaces in between teeth - it’s hygiene on the go! $2.59 at CVS Drugstores, pack of 4

DID YOU KNOW? Apply lotion or body oil while you’re skin is still damp. This will help seal in moisture and leave your skin feeling great! FEBRUARY 2011 //



Sequins and the City

On December 11, 2010, Fashion 5.0 Magazine hosted “Sequins and the City” with DJhere Productions at the Ivy Rooftop. The red carpet was out, the theme was a hit and our photographer, On Wai Lau, saw plenty of action!

fashion 5.0 favor: RSVP to to get on the list for list for “Love is Amore” at Stingaree on February 18! 28

FEBRUARY 2011 //


FEBRUARY 2011 by Cathy Moe

ARIES The Ram { April 19 – May 13 } February is a very powerful month for Aries. You have earned it. Open your heart to new doorways and you will find the gifts that await you. Valentine’s Day is for those who love themselves. TAURUS The Bull { May 14 – June 19 } As this month picks up speed, you will notice comfort in every corner. Ruled by Venus, you are beautiful to everyone. Unleash your creativity and try the unusual. Technology links romance around your world. GEMINI The Twins { June 20-July 20 } You are flying with possibilities this month. Clarity resounds like a crystal wand. As options flow over each other, you are presented with gifts of the heart. Flirtations are flowers of the mind on Valentine’s Day. CANCER The Crab { July 21 – August 9 } Always a homebody, it is time for you to get out and about. Pulled towards your heart’s desire, every part of you strengthens. Relationships are about beauty and creativity, just in time for Valentine’s Day. LEO The Lion { August 10 – September 10 } Trust your intuition, even if not everyone agrees. Act on your own best behalf. You are a natural leader, and others look up to you. Valentine’s Day brings love in the most curious ways. VIRGO The Maiden { September 16 – October 30 } Stamina, energy and drive give you the edge you need in health, work and study. You are a natural in receiving admiration this month. You will we be well taken care of and this Valentine’s Day is for you. LIBRA God of Justice { October 31 – November 22 } A surprise is waiting to arrive this month. When it does, your schedule will be fast and furious. Magnetic attractions bring romance to your home. Be your vivacious self on Valentine’s Day and sparks will fly. SCORPIO The Scorpion { November 23 – November 29 } You hold this Valentine’s Day in the palm of your hand. Love is found on nature walks and revealing heartfelt secrets. Many admirers are coming your way. Stay true to yourself for a magical month. OPHIUCHUS The Serpent Holder { November 30 - December 17 } Congratulations! You have just been recognized for whom you really are. Doesn’t it feel great to be back where you belong? You are exotic and a mystery. Valentine’s Day love is a heavenly pursuit. SAGITTARIUS The Archer { December 18 – January 18 } With wings on your heels, you may be flying to your next adventure. Appreciate the beauty in the circumstances you have created thus far. Romance comes quickly. Valentine’s Day is very telling. CAPRICORN The Goat { January 19 – February 15 } Let your natural beauty shine this month. Changes release you from long study hours. You find academic gifts at every level. Valentine’s Day is filled with light and joy. Romantic attire is a must! AQUARIUS The Water Bearer { February 16 – March 11 } When your cutting-edge ideas outpace the crowd, relax and chill as others catch up. If you have been studying under duress, enjoy an unconventional Valentine’s Day that keeps you loved, warm and happy! PISCES The Fish { March 12 – April 18 } Your compassion karma comes through this month as there are happy twists of fate coming your way. Look for your pocketbook to fill up, even overflow, as fortune brings a gift. Valentine’s Day is all hearts and roses. FEBRUARY 2011 //


dating events

FEBRUARY what’s happening in san deigo


Feb 1: Republic of Letter San Diego State University, San Diego, 12pm Feb 3: Seedless Gallagher’s Pub, San Diego, 8pm, 21+ Feb 5: J BOOG Sound Wave, Mission Beach, 8pm, 21+ Feb 4: Julieta Venegas 4th & B, San Diego, 9pm, 21+ Feb 8: Ky-Mani Marley with Lloyd Hemmings and DJ Carlos Culture Belly Up Tavern, Solana Beach, 9pm, 21+ Feb 17: The Expendables Belly Up Tavern, Solana Beach, 8pm, 21+ Feb 18: Young Jeezy 4th & B, San Diego, 7pm, 21+ Feb 19: Jet west 710 Beach Club, 9pm, 21+ Feb 19 & 20: Social Distortion House of Blues, Gaslamp, 6:30pm & 7pm, 21+ Feb 20: Calvin harris & Steve aoki 4th & B, 9pm, 21+ Feb 20: Linkin Park Viejas Arena, San Diego, 7:30pm

Feb 25: Mike Pinto with Shoreline Rootz, Tribal Theory & Megan Combs Belly Up Tavern, Solana Beach, 9pm 21+



feb. 2011


Feb 12: Baile De Enamorados con Los Tigres Del Norte Valley View Casino Center, 8pm Feb 12: Traffic Light Party Gallagher’s, San Diego, 9pm, 21+ Wear red if you are taken, yellow if you are “maybe” or green if you are single! Perfect pre-Valentines mixer and guaranteed fun for singles and couples alike! Feb 14: Valentine’s Day with Bob Sinclar Fluxx, Gaslamp, 9pm 21+ What better way to spend Valentine’s Day than with Bob Sinclar! Get your tickets now at Feb 18: Less is Amore Fashion Show and Fashion 5.0 February Issue Release Party Stingaree Rooftop, Gaslamp, 9pm, 21+ Join us at the first Fashion 5.0 party of 2011! Skinny drink specials and FREE transportation from Thrusters in Pacific Beach at 10:30pm. RSVP today to to be added to our guest list! Feb 21: Tribute to the Reggae Legends Valley View Casino Center, 1pm – 11pm This annual reggae fest is a must-attend for diehard fans. This year’s lineup includes superstar Richie Spice among several reggae legends including Don Carlos, Horace Andy, Cornell Campell, Israel Vibration, Half Pint, Bunny Wailer, Fully Fullwood and Freddie McGregor. Feb 26-27: itan customer appreciation weekend San Diego’s premier tanning salon boasts $1 on ALL services for all new and current customers! Contact your nearest iTAN for more info!

FEBRUARY 2011 //

Feb 28: southern california gray whale migration begins Migrating grey whales travel south along our coastline to the waters off Baja California to breed and then back to their summer feeding grounds. Newport Landing Whale Watching offers cruises daily with 96% success rate.


Feb 5: Men’s Basketball SDSU vs. TCU, Viejas Arena, 7:30pm Feb 6: Super Bowl XLV Pittsburg Steelers vs. Green Bay Packers Cowboys Stadium, 3:30pm While a pair of nosebleed tickets will run you about $5,000 this year, Super Bowl parties always rock. Bonus Tip? Make a tasty dish this year to compete with those unforgettable commercials! Feb 8: Men’s Basketball SDSU vs. Utah, Viejas Arena, 7:30pm Feb 16: Men’s Basketball SDSU vs. New Mexico, Viejas Arena, 7:30pm Feb 26: Men’s Basketball SDSU vs. BYU, Viejas Arena, 11:00am


Feb 4: Russian National Ballet Celebrate Valentine’s Day early with a timeless tale filled with love and sacrifice in a full-length Ballet. The enduring rivalry between the Montague and Capulet families forbids the blissful love blossoming between the Montague son Romeo and Capulet daughter Juliet, to tragic results. Balboa Theater, 8pm.


FEBRUARY 2011 //

Fashion 5.0 February 2011  

Fashion 5.0 Magazine February 2011 The Back to School Issue featuing: The New Zodiac - "Fresh Air - San Diego Lifestyle" fashion editorial w...