Food Chain UPDATES

Throughout December and January, Burger King and Pizza Hut focused their efforts on rewarding their customers with gifts. Both Burger King and Pizza Hut rewarded guests for their patronage through campaigns called ‘Go King & Win’ and ‘Everyone is a Winner’ respectively. Guests of Burger King and Pizza Hut truly appreciated these campaigns as they were rewarded for their loyalty.

Burger King’s campaign, in collaboration with Pepsi Max and Scan Malta, was called ‘Go King & Win’. It consisted of customers upgrading their meals to King size during December and January. In return, with each King size meal, they were given a scratch card. There were hundreds of gifts to be won! After the scratch panel was peeled off, customers found a code that they could insert into the Burger King application, following which they were presented with their gift! Gifts varied from food and drinks from Burger King, such as Pepsi or Regular Meals, to gifts from Scan Malta, such as iPhone 14, vouchers and more. This proved to be a very successful and customer-engaging campaign because customers were guaranteed of receiving rewards.

For the Pizza Hut campaign, Pizza Hut collaborated with Pepsi Max, Cisk and Scan Malta. During the ‘Everyone is a Winner’ campaign, customers were given scratch cards when they visited one of the Pizza Hut outlets during December. This time, however, customers had to resist the temptation and not scratch off the panel immediately! The anticipation was further increased because guests had to wait till January to dine in or take away from a Pizza Hut outlet and then present their scratch card to the Restaurant Manager. It was only then that their long-awaited prize was revealed. Customers were rewarded with food and drink gifts from Pizza Hut, such as vouchers, pizzas and Pepsi, as well as gifts from Scan Malta, such as iPhone 14 or PlayStation 5, among others. This campaign emphasized customer loyalty, where Pizza Hut showed them its appreciation for their loyalty and support through this campaign.