Your CMA Meeting with Terry

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F R O M S T A R T T O S O L D . Y O U N E E D T O D E T E R M I N E A P R I C E , A T I M E L I N E , A N D A P L A N T O S E L L Y O U R F A R M , C O U N T R Y H O M E , H O R S E P R O P E R T Y , B A C K Y A R D B A R N , O R E Q U E S T R I A N F A C I L I T Y S U C C E S S F U L L Y . Serving our Speical Communities Statewide Since 2002

WELCOME

Hi, I'm Terry. Thank you for reaching out to us.

When it comes time to begin a new chapter, the whole idea of selling can be overwhelming. You’ve loved and tended the farm, enjoyed your country home with family and friends, spent untold hours in the barn where your curiosity about animals grew beyond your wildest dreams, or practically lived in your equine facility where your passion, knowledge, and talent flourished and was shared. There’s no doubt that this can be an emotional journey. And it's understandable to feel apprehensive.

Rest assured that together, we’ll navigate the process with ease, and at your pace. We'll outline the process and discuss a plan, so you don't have to do any of the heavy lifting.

From establishing market value to staging your home, to finding the right buyers, negotiating the best terms for you & creating a smooth closing process, this information will be your guide.

Terry Calder

Comparative Market Analysis

A Comparative Market Analysis (CMA) will be completed after my first visit. Depending on the property, it may take time to complete if it is complex, such as a facility or commercial farm. The CMA will show you what has sold, and what is selling (and not selling) in your market. Active listings show you what your competition is at a particular moment in time.

I will ask you questions about your goals and will answer your questions and concerns as they may relate to a sale. Please take a moment to think about those things before we meet so to ensure we make the best use of our time. Let’s address the most important issues to you at the onset.

A few things to think about before we meet...

What is your moving timeline? What do you hope to net from your sale? What concerns do you have about listing?

Write these things down before we meet so we can talk through all the details!

Our Market AnalysisMethod

Acomparativemarketanalysis(CMA)isaprocessused todeterminethevalueofapropertybycomparingit tosimilarpropertiesinthesamearea,generalarea,or region.Theanalysis considersfactorssuchas location,propertysize,features,condition,andrecent salesdata.

Herearesomekeystepstypicallyinvolvedin areal estatemarketanalysis:

DefinetheSubjectProperty:Identifythekey characteristicsofthepropertywe’reanalyzing, includingitssize,location,land,andfeatures.

GatherComparableData:Lookforsimilar propertiesthathaverecentlysoldandpending salesinallowablelocations.

AdjustforDifferences: Thisisbasedon differencesinland,features,size,andcondition.

AnalyzeMarketTrends:Considerthecurrent trendsintherealestatemarket,suchassupply anddemand,economicfactors,andseasonal changes.

EstimatethePropertyValue:Basedonthe collecteddataandadjustments,estimatethe marketvalueofthesubjectproperty.

Comparable Data Analysis Sales

Sales provide real proof of the value of similar properties as long as they are arm’s length transactions between two willing parties. Pending sales provide a snapshot of what is happening in the now. Days on market, price (original or reduced) point to buyer activity and their preferences.

Under Contract

Competing (Active)

These listings would compete if marketed now. Market dynamics such as supply and demand, and economic indicators play a crucial role in determining how quickly real estate sells and at what price, making the real estate market a constantly shifting landscape for both buyers and sellers.

If you are listing more than 30 days from receipt of your CMA, this data will be updated.

Why Hire Farms & Barns?

When selling a New Hampshire horse property, facility, working farm, or country home, having me and Farms & Barns on your side is a gamechanger. We bring a wealth of experience, both professional and personal, and excellent listing expertise to the table.

When it comes time to take your likely largest asset to market, it's vital to have an agent with the knowledge to accurately present, represent, and promote your listing. Your property isn’t cookie-cutter real estate. Your agent has to understand everything it has to offer as well as the potential it offers buyers.

We take your property and its attributes and: 1) Compile the factual data, like taxes, rooms & baths, square footage, and outbuildings to supply buyers with the tangible details; 2) Highlight your property’s special features correctly, a talent that is paramount to attracting the right buyers, the ones who will see value in those features; 3) And just as important, we provide emotional details that make buyers genuinely want to consider your property as “the one for them”. Even practical buyers make emotional decisions when it comes to real estate. Only then is your listing ready to be introduced to the world!

Exposure? Through our NETWORK of fellow Realtors® via MLS, your wellpresented listing is available to all real estate agents, Realtor® and nonRealtor® members. There is power in numbers. More agents, more potential buyers for you.

Why Farms & Barns Con't.....

Exposure. Social media and subscription emails are our largest immediate drivers for listing exposure now. Your listing, and/or video clips and reels of it, will be promoted on all social pages within a day or two of the public listing. Our loyal social media fans spread the good word faster and wider than we could do alone. We have a long list of website subscribers impatiently waiting for that perfect property to come on the market. We deliver new listings to their inboxes first, generating interest out of the gate.

Online paid advertising is a boon, too. We pay for the high placement our clients’ properties deserve on sites specific to horse, farm, and fine country life. The results of these efforts can be amazing.

Print advertising also has its place. Not only do we utilize high-end magazines in print, but your listing hits those publishers’ websites as well, further promoting your property.

While we personalize our marketing approach, we systemize our approach to paperwork, ensuring you always know what's coming next. When we meet again, whether in person or virtually, details of our marketing strategies will be shared.

We Make Your Potential Buyers Happy

First Class ListingPresentations

Aerial drone videos highlighting everything outside.

High-quality interiors of home, barn, and other structures when warranted.

Floorplans and walk-though tours of homes with large or complicated interiors.

Complete listing packages with just about everything a buyer needs to make the decision to purchase.

leads to Success

SELLING CAN BE STRESSFUL

But it doesn't have to be. Moving and change is always the beginning of a new chapter. Memories can be bittersweet for some, and anticipation of new surroundings is nerve-wracking for others.

With our approach to marketing, our methods of showing, and a streamlined system for paperwork, we help take the stress out of getting to SOLD.

L I S T I N G C O N S U L T A T I O N T O S E T P R I C E 1 . 2 . G E T H O M E R E A D Y T O M A R K E T
3 . P R O F E S S I O N A L P H O T O S A N D V I D E O 4 . O N L I N E D E B U T , L I S T E D F O R S A L E 5 . L I S T I N G A C T I V I T Y , S H O W I N G S 7 . C L O S E !
Our Selling Process
6 . C O N T R A C T & C O N T I N G E N C Y P E R I O D

BATHROOMS

Pre-ListTO DO LIST

KITCHEN BACKYARD

LIVING AREAS GARAGE

BEDROOMS

BARN- OUTBUILDINGS

COMING SOON

the TIMELINE

FOR YOU: CLEAN & PREP

Begin packing, remove 30% of items in closets

Remove all clutter

Remove personal photos

PHOTOS & VIDEO

Shoot day

Full photos of home

Full immersive video

CUSTOM WEB PAGE BUILT

An exclusive “Features” webpage is created for your listing Tracks visitor activity

Sign is placed No showings until open house weekend (by appt. only)

Generates good Interest

COMING SOON

Listing placed in MLS on Wed or Thurs-showings start on agreed upon day Email blast to our website subscribers, many of which are other Realtors®

SOCIAL DEPLOYED

All social pieces created

Full length video, 3-4 reels and designer-style photos

SHOWINGS BEGIN

Opening weekend, no prior showings

Showings start Saturday or other agreed upon day

The5-11-4Rule

MAILERS WHEN APPROPRIATE

SHOWINGS START YOUR CUSTOM FEATURES WEB Page

FACEBOOK ADS

Studies show that in order for consumers to make a buying decision they need to spend 5 hours of time, with 11 touch points from at least 4 different platforms to feel comfortable pulling the trigger. This is why immersive marketing is an absolute MUST when going to market.

INSTAGRAM FACEBOOK PINTEREST YOUTUBE TIKTOK

EMAIL BLAST TO OUR WEBSITE SUBSCRIBERS

Perhaps 5 hours feels aggressive, but buying a home or farm is often one of the biggest decisions consumers make, so we want to make it easy for them to spend 5 hours on YOUR PROPERTY. This is how we do it.

CAN EXPECT What you

Once your market analysis is complete and presented, the decision to hire Farms & Barns with me as your listing agent is yours. At that time, I will review our successful marketing plan in greater detail.

I encourage you to reach out with questions or concerns along the way.

Please review my credentials and a few of my many reviews.

I am a Realtor®, Mom and Grandmom as well as a dog owner. I owned horses for years, kept chickens, I bred and showed dogs, and owned and operated a grooming salon. The natural beauty of rural NH makes my heart sing. ❤

Skills

Communication: Excellentclient andcontractcommunicationsby phone,text,email,andDM.

Discipline:Tobesuccessfulinthis industry,oneMUSTbeorganized, andacutelyawareofschedules, timelines anddeadlines.Selfmotivationisamustandhas alwaysbeenmyforte.

Teamwork: Agentsandbrokers worktogetherasindependent contractorswhosharemutual goals,thetoppriority beingourclients’success& satisfaction.

Teamworkisfurtherrequiredtowork with3rdparties.rangingfrom attorneystoappraisersandtitle companiesonbehalfofourclients.

REAL ESTATE Experience

Propertymanagerformy personalrentalunits

See my complete biography at: www.farmsandbarns.com/tcalder

Language English

Nov2005-Present Joinedfarms&Barnsasan AssociateBroker 2000-2008 Beganmyrealestatecareer asasalespersonforalarge franchiseREcompany 2003-2005 Calder ASSOCIATE BROKER terry@farmsandbarnscom 800-639-4057Ext703 wwwfarmsandbarnscom 603-387-6566-Direct

What Others are Saying

T. BROWN - MILTON

I selected Terry of Farms and Barns over a competitor. Terry was the seller’s agent when I bought this property. I figured if she could sell me on the house, she could sell it to anyone. This review is based on both a seller and buyer agent. Terry is very cordial, friendly, knowledgeable, and helpful. Whether buying or selling you don’t feel like you’re on your own. She communicates well and in a timely manner. This was a unique experience for her and me as we took in 16 sheep to stay on the farm while the sale was in process. She gave good guidance on how to do that! What a great experience for me as I felt invested and made it more personal between the seller and buyer. Then Terry took over the paperwork and the “selling” of the property. Everything was done without any hiccups! I would recommend Terry Calder whether you are selling or buying, she’s a peach!

orning she met with the lawyer here at our mily farm. Her write up was beautiful and e pictures outside and in were captured so well Couldn't ask for a better experience always active, consistent, responsive and helpful. She had good advice and was knowledgeable in all aspects of buying and selling.

T E R R Y C A L D E R A S S O C I A T E B R O K E R 603-387-6566 farmsandbarns.com/tcalder terrry@farmsandbarns.com to see my full biography G E T I N T O U C H Add me to your phone contacts:

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