WELCOME
Hi, I'm Shirley. Thank you for reaching out to us.
When it comes time to begin a new chapter, the very idea of selling can feel overwhelming. For many, you’ve loved and tended the farm, enjoyed your home with family and friends, spent untold hours in the barn where your passion for animals grew beyond your wildest dreams, or you practically lived in your equine facility, where your passion, knowledge, and talent flourished and were shared. For others, it may mean parting ways with a childhood home, or the house in the country where parents retired and memorable holidays were spent. And a good number of potential sellers are empty nesters with an empty barn and a large property to maintain.
How are we different than other real estate agencies? We KNOW ‘regular’ real estate like everyone else, but we also KNOW, UNDERSTAND, and VALUE the investments you’ve made that added ease of operation, and defined your life as a horse owner (or horse parent), a farmer, large or small, or a country home lover. Each of us here came from a ‘regular’ real estate background long ago, but excellent service to select clients like you is our true passion and has been since 2002. We’ve never looked back! From establishing market value to finding the right buyers, negotiating the best terms for you & creating a smooth closing process, this information will be your guide.
Shirley Sullivan
Comparative Market Analysis
A Comparative Market Analysis (CMA) will be completed after my first visit. Depending on the property, it may take time to complete if it is complex, such as a facility or commercial farm, or a property whose land is under a conservation easement. The CMA will show you what has sold, and what is selling (and not selling) in your market. And active listings show you what your competition is at a particular moment in time.
I will ask you questions about your goals and will answer your questions and concerns as they may relate to a sale. Please take a moment to think about those things before we meet to ensure we make the best use of our time. Let’s address the most important issues for you at the onset.
A few things to think about before we meet...
What is your moving timeline? What do you hope to net from your sale? What concerns do you have about listing?
Write these things down before we meet so we can talk through all the details!
Our Market AnalysisMethod
Acomparativemarketanalysis(CMA)isaprocessused todeterminethevalueofapropertybycomparingit tosimilarpropertiesinthesamearea,generalarea,or region.Theanalysis considersfactorssuchas location,propertysize,features,condition,andrecent salesdata.
Herearesomekeystepstypicallyinvolvedin areal estatemarketanalysis:
DefinetheSubjectProperty:Identifythekey characteristicsofthepropertywe’reanalyzing, includingitssize,location,land,andfeatures.
GatherComparableData:Lookforsimilar propertiesthathaverecentlysoldandpending salesinallowablelocations.
AdjustforDifferences: Thisisbasedon differencesinland,features,size,andcondition.
AnalyzeMarketTrends:Considerthecurrent trendsintherealestatemarket,suchassupply anddemand,economicfactors,andseasonal changes.
EstimatethePropertyValue:Basedonthe collecteddataandadjustments,estimatethe marketvalueofthesubjectproperty.
Comparable Data Analysis Sales
Sales provide real proof of the value of similar properties as long as they are arm’s length transactions between two willing parties. Pending sales provide a snapshot of what is happening in the now. Days on market, price (original or reduced) point to buyer activity and their preferences.
Under Contract
Competing (Active)
These listings would compete if marketed now. Market dynamics such as supply and demand, and economic indicators play a crucial role in determining how quickly real estate sells and at what price, making the real estate market a constantly shifting landscape for both buyers and sellers.
If you list more than 30 days from receipt of your CMA, this data will be updated.
Why Hire Farms & Barns?
When selling a New Hampshire horse property, facility, working farm, or country home, having me and Farms & Barns on your side is a gamechanger. We bring a wealth of experience, both professional and personal, and excellent listing expertise to the table.
When it comes time to take your likely largest asset to market, it's vital to have an agent with the knowledge to present, represent, and promote your listing accurately. Your property isn’t cookie-cutter real estate. Your agent must understand everything it has to offer, the potential it offers buyers, and the experience to help buyers envision themselves living there with or without changes.
We take your property and its attributes and: 1) Compile the factual data, like taxes, rooms & baths, square footage, and outbuildings to supply buyers with the tangible details; 2) Highlight your property’s special features correctly, a talent that is paramount to attracting the right buyers, the ones who will see value in those features; 3) And just as important, we provide emotional details that make buyers genuinely want to consider your property as “the one for them”. Even practical buyers make emotional decisions when it comes to real estate. Only then is your listing ready to be introduced to the world!
Exposure is multi-faceted. Through our NETWORK of fellow Realtors® via MLS, your well-presented listing is available to all real estate agents, Realtors® and non-Realtor® members. There is power in numbers. More agents, more potential buyers for you.
Why Farms & Barns Con't.....
Social media and subscription emails are our largest immediate drivers for listing exposure now. Your listing, and/or video clips and reels of it, will be promoted on all social pages within a day or two of the public listing. Our loyal social media fans spread the good word faster and wider than we could do alone. We have a long list of website subscribers impatiently waiting for that perfect property to come on the market. We deliver new listings to their inboxes first, generating interest out of the gate.
Online paid advertising is a boon, too. We pay for the high placement our clients’ properties deserve on sites specific to horse, farm, and fine country life. The results of these efforts can be amazing.
Print advertising also has its place. Not only do we utilize high-end magazines in print, but your listing hits those publishers’ websites as well, further promoting your property.
While we personalize our marketing approach, we systemize our approach to paperwork, ensuring you always know what's coming next. When we meet again, whether in person or virtually, details of our marketing strategies will be shared.
We Make Your Potential Buyers Happy
First Class ListingPresentations
Aerial drone videos highlighting everything outside.
High-quality interiors of home, barn, and other structures when warranted.
Floorplans and walk-though tours of homes with large or complicated interiors.
Complete listing packages with just about everything a buyer needs to make the decision to purchase.
leads to Success
SELLING CAN BE STRESSFUL
But it doesn't have to be. Moving is a major change and is the beginning of a new chapter. It can be bittersweet for some people, exciting for others, and the anticipation of new surroundings nerve-wracking for others.
With our approach to marketing, our methods of showing, and a streamlined system for paperwork, we help take the stress out of the parts that get you to SOLD.
COMING SOON
the TIMELINE
A QUICK OVERVIEW FOR YOU: CLEAN & PREP
Begin packing, remove 30% of items in closets
Remove all clutter
Remove personal photos
Make necessary repairs
PHOTOS & VIDEO
Shoot day - the property must be ready in and out
Full photos of home
Full immersive video
Floor plan created
CUSTOM WEB PAGE BUILT
An exclusive “Features” webpage is created for your listing
Highlights features not able to be shown in MLS
Sign is placed
No showings until the weekend (which is by appt. only)
Building up anticipation generates good Interest
COMING SOON
Listing placed in MLS on Wed or Thurs giving buyers time to plan
Email blast to our website subscribers, many of which are other Realtors®
SOCIAL DEPLOYED
All social pieces created
Full-length video, 3-4 reels and designer-style photos
SHOWINGS BEGIN
Opening weekend, no prior showings
I or my licensed assistant, Lynn, attend each showing to best represent you
The5-11-4Rule
SHOWINGS START YOUR CUSTOM FEATURES WEB Page -Ask me-!
MAILERS WHEN PRACTICAL FACEBOOK ADS
Studies show that in order for consumers to make a buying decision they need to spend 5 hours of time, with 11 touch points from at least 4 different platforms to feel comfortable pulling the trigger. This is why immersive marketing is an absolute MUST when going to market.
INSTAGRAM FACEBOOK PINTEREST YOUTUBE TIKTOK
EMAIL BLAST TO OUR WEBSITE SUBSCRIBERS
Perhaps 5 hours feels aggressive, but buying a home or farm is often one of the biggest decisions consumers make, so we want to make it easy for them to spend 5 hours on YOUR PROPERTY. This is how we do it.
Once your market analysis is complete and presented, the decision to hire Farms & Barns with me as your listing agent is yours. At that time, I will review our successful marketing plan in greater detail.
In the meantime, I encourage you to reach out to me with questions or concerns.
Please review my credentials and a few of my many reviews.
CAN EXPECT What you Shirley
A Side Note
Our competition might say that they’ve sold more property in your town that we have. That’s probably true. To date, Farms & Barns has served Sellers in 134 communities statewide!
ACWORTH
ALEXANDRIA
ALLENSTOWN
ALTON
AMHERST
ANTRIM
ANDOVER
ASHLAND
BARNSTEAD
BARRINGTON
BATH
BEDFORD
BELMONT
BOSCAWEN
BOW
BRADFORD
BRENTWOOD
BRIDGEWATER
BRISTOL
BROOKFIELD
CAMPTON
CANAAN
CANDIA
CANTERBURY
CNTR BARNSTEAD
CHARLESTOWN
CHESTER
CHESTERFIELD
CHICHESTER
COLEBROOK
CONCORD
CONWAY
DANBURY
DANVILLE
DEERING
DEERFIELD
DERRY
DORCHESTER
DUBLIN
DUNBARTON
EAST KINGSTON
EAST SWANZEY
EFFINGHAM
ENFIELD
EPSOM
EXETER
FARMINGTON
FITZWILLIAM
FRANCESTOWN
FRANKLIN
FREEDOM
FREMONT
GILFORD
GILMANTON
GILSUM
GOFFSTOWN
GOSHEN
GRAFTON
GREENFIELD
GREENVILLE
GROTON
HAMPSTEAD
HAMPTON FALLS
HANCOCK
HAVERHILL
HENNIKER
HILL
HILLSBOROUGH
HOLDERNESS
HOLLIS
HOPKINTON
HOOKSETT
JAFFREY
KENSINGTON
LACONIA
LANDAFF
LEE
LEMPSTER
HOLDERNESS
HOLLIS
HOPKINTON
HOOKSETT
JAFFREY
KENSINGTON
LACONIA
LANDAFF
LEE
LEMPSTER
LONDONDERRY
LOUDON
LYNDEBOROUGH
MADBURY
MADISON
MANCHESTER
MARLBOROUGH
MASON
MERRIMACK
MILLSFIELD
MILTON
MONT VERNON
MOULTONBOROUGH
NEW BOSTON
NEW DURHAM
NEW IPSWICH
NEW HAMPTON
NEW LONDON
NEWBURY
NEWFIELDS
NEWPORT
NEWTON
NORTH SANDWICH
NORTH SUTTON
NORTHUMBERLAND
NORTHWOOD
NOTTINGHAM
OSSIPEE
PEMBROKE
PETERBOROUGH
PIERMONT
PITTSFIELD
PLYMOUTH
RAYMOND
RINDGE
ROLLINSFORD
ROCHESTER
ROXBURY
RUMNEY
SALISBURY
SANBORNTON
SANDOWN
SANDWICH
SHARON
SPRINGFIELD
STARK
STRAFFORD
STRATHAM
SULLIVAN
TAMWORTH
TEMPLE
THORTON
TILTON
TROY
TUFTONBORO
WAKEFIELD
WALPOLE
WARNER
WARREN
WASHINGTON
WEARE
WEBSTER
WENTWORTH
WESTMORELAND
WHITEFIELD
WILMOT
WILTON
WINCHESTER
WINDHAM
WINDSOR
WOLFEBORO
Sullivan PRINCIPAL BROKER
I am a Mom and a Grandma first & foremost. I’m a farm owner, animal lover, horse, dog, cat, and poultry owner. Our farm has raised rare-breed livestock for years. I live the very life I promote to others. The joy of life makes me the best I can be as a well-seasoned Realtor® and Principal Broker.
Skills
Leadership:OwnerandPrincipalBroker ofTWOsuccessfulindependentreal estateagencies,onesoldtoalargeNE brokeragetostartthenext
Communication: Excellentclientand contractcommunicationsbyphone, text,email,andDM
Discipline:Tobesuccessfulinthis industry,oneMUSTbeorganized,and acutelyawareofschedules,timelines anddeadlines.Self-motivationisa mustandhasalwaysbeenmyforte.
Teamwork: Agentsandbrokerswork togetherasindependentcontractors whosharemutualgoals,thetoppriority beingourclients’success&satisfaction
Teamworkisfurtherrequiredtowork with3rdpartiesrangingfromattorneys toappraisersandtitlecompanies,on behalfofourclients.
REAL ESTATE Experience
What Others are Saying
DONNA & BOB
We could not have hoped for a more professional experienced agent than Shirley. Our expections were exceeded in every aspect. Thanks for all.
PETER & JUDI
Shirley did a great job in selling our horseboarding facility. She kept us up to date and was always upbeat throughout the process. Shirley and her staff really know the business, I would recommend them to everyone looking to sell or buy!
We’ve had the pleasure of working with Shirley 3 times now, once to buy, twice to sell. She knows the market. She’s hardworking, professional, and she takes care of her clients. She’s also fun. She cares deeply about NH. Shirley is dedicated to farm life and animals. I’d hire her again in a heartbeat, except that we couldn’t bear moving our farm a 3rd time
The only regret is that we did not hire you first, Shirley! Your knowledge of antique properties and where to advertise them was far and above better than any major
We were extremely grateful to have Shirley as our agent. She is a most talented professional. Her dedication and hard work was the foundation of our success. She helped us purchase a farm which we transformed into a lovely facility and 20 years later, she helped us sell it. You can’t find a more caring professional.
Shirley was fantastic, easily able to roll complexities of our situation. We couldn't
