SPONSORSHIP BROCHURE
September1,2and3,2026 Boone,Iowa
SPONSORSHIPMENU
• AdmissionTentBanners
• American FlagCrane
• BestoftheFarmProgressShow
• Electronic Message Boards
• Electronic Message BoardAds
• EquineClinician
• EventsTentRental
• FarmProgressShowEmailBlast
• FarmProgressShowPreview Show
• FieldDemoCrewSafetyApparel
• FieldDemoPASystemBanner
• FieldDemoPennant Rope
• FieldDemoSchedule
• FuelSponsorship–First/Subsequence Fill
• GarbageToteSigns
• GiveawayatEntrance Gates
• HandSanitizers
• Headlining ConcertSponsor
• HydrationStations
• Information BoothSigns
• MobileApp
• Official Truck
• OnlineDirectory
• Online ExhibitorListing Upgrade
• Parking CrewHats
• Parking CrewT-Shirts
• Parking LotRowMarkers
• Recycling
• Renewable ElectricitySponsorship
• SocialMediaPosts
• SolarCharging Station
• Welcome Signs
• Wi-Fi
• WomenIntheField
AdmissionTentBanners
Welcome visitors to the Farm Progress Show and highlight your company’s presence with prominent banners inside the admission tents.
• Includes one banner at each of the three main entrances (Gates 1, 5, and 9).
• Banner dimensions: 4’ h x 15.5’ w.
• Sponsor provides artwork; Farm Progress handles production and installation.
Cost: $7,500 (1 Sold – 3 Available)
AmericanFlagCrane
This sponsorship features a large American flag flying over the exhibit field, creating a patriotic and memorable impression.
• Includes two 4’x4’ sponsor signs (Farm Progress produces and installs; sponsor provides artwork).
• One social media post on Facebook and X highlighting the sponsorship.
• Crane and flag provided by Farm Progress.
• Option to add additional signs or flags at the crane base (sponsor responsible for production and installation).
Cost: $5,500
BestoftheFarmProgressShow
Feature your company in a segment hosted by Mike Pearson, showcasing your brand to a wide audience.
• Five airings starting TBD at 8 PM ET.
• Featured in "This Week in Agribusiness" by March 2027, airing on RFD-TV and 122 affiliates.
• Duration: 3-4 minutes.
• Incorporates video/audio recordings of your exhibit and/or your b-roll content.
• The segment will be posted on Farm Progress websites.
• A recording of the segment is provided.
Cost: $13,500 net
ElectronicMessageBoards
Be the exclusive sponsor for two video screens located at Gates #1 and #8, ensuring maximum visibility at key entry points.
• Board Size: 12’ h x 16’ w.
• Sponsor receives half of the airtime on the Jumbotron.
• Material runs on a loop throughout the day and can include video or static messages.
• :30 spots are split between Farm Progress Show messages and other noncompetitive advertisers
Cost: $40,000
ElectronicMessageBoardAds
Make a bold first impression with your ad displayed on high-visibility electronic message boards at key entry points.
• Two message boards located at Gate #1 and Gate #8.
• Supports video or static messages.
• Ads run at least three times per hour over all three show days.
• Category exclusivity available—contact your sales rep for details.
Cost for :30 - $1,000
Cost for :60 - $1,800
EquineClinician
Showcase your brand by sponsoring a renowned horse trainer during popular, twice-daily horse training demonstrations.
• Product display at the demo area (size based on product type).
• Two-minute commercial promoting your company and products at each demo.
• Mention in the show program and signage at the demo area.
• Included in social media posts promoting the demonstrations.
• Farm Progress provides a round pen and sound system.
Cost: $12,000
EventsBuildingRental
Host private events in the Events Building located outside Gate #6, ideal for breakfasts, lunches, or special meetings.
• Accommodates up to 240 people with round tables and chairs.
• Includes a sound system with a microphone.
• Additional AV equipment available for an extra charge.
• Catering must be arranged through the Farm Progress Show caterer.
Cost: $2,000
FarmProgressShowEmailBlast
Promote your presence with a targeted email blast reaching thousands of producers across key agricultural states.
• Sent to producers in IA, IL, IN, KY, MI, MN, MO, OH, WI, TN, and AR, totaling 240K impressions.
• Sponsor appears in three emails.
• Ad specs: 300x250 pixels, 200 KB max, JPEG/PNG format, 25-word optional text, hyperlink, and high-res logo.
• Deployed in June, July, and August. Includes two GOLD sponsor programmatic ads with logo for an additional 240K impressions.
Cost: $5,000 (limited to 6)
FarmProgressShowPreview
Showcase your products in a 1-hour RFD-TV program featuring interviews with product specialists and highlighting new show features.
Program Details:
• Up to 5 noncompetitive sponsors, each with an 8–10-minute segment.
• Includes interview conducted by Mike Pearson, either in studio or remotely.
• A dedicated 3-minute segment on "This Week in Agribusiness."
• Promoted across TV, print, digital, and social media platforms.
• FPS team will host a segment highlighting new features and events planned for the show.
Cost: $10,500 net
FieldDemoCrewSafetyApparel
Maximize visibility with your logo displayed on the safety apparel worn by the Field Demo Crew during demonstrations.
• Crew wears orange safety vests or brightly colored shirts with sponsor imprint.
• Includes FPS hats with sponsor logo on the side.
• Sponsor provides artwork; Farm Progress handles production and distribution.
Cost: $4,500
FieldDemoPASystemBanner
Position your brand prominently with banners displayed on the Field Demo PA system, centrally located for maximum visibility during demonstrations.
• Two banners hung on the PA system structure.
• PA system used for combining and tillage demonstrations.
• Positioned in the middle of the crowd for excellent visibility.
• Banner size: 4’ w x 3’ h.
• Sponsor provides artwork; Farm Progress handles production and installation.
Cost: $5,500
FieldDemoPennantRope
Showcase your brand at the heart of the field demonstrations with custom pennant rope designed for crowd safety.
• Pennant rope keeps crowds at a safe distance during combining and tillage demos.
• Sponsor logo/design featured on each pennant.
• Sponsor provides artwork; Farm Progress handles production and installation.
Cost: $6,500
FieldDemoSchedule
Promote your brand on the Field Demo Schedule, a key resource for visitors to plan their day at the Farm Progress Show.
• Handout includes field demo activities, locations, and times.
• Distributed at all information booths.
• Sponsor’s logo prominently featured on the schedule.
• Sponsor provides logo/design; Farm Progress handles production and distribution.
Cost: $6,000
FuelSponsorship
Support field demonstration participants by providing fuel while showcasing your brand at the fueling station.
• Sponsor staffs the fuel station before and during the event.
• Handles billing and payment for fuel used by exhibitors.
• Opportunity to place branded stickers on vehicles using sponsor-provided fuel.
• Option to offer soy biodiesel in collaboration with Farm Progress staff.
Cost: TDB
GarbageToteSigns
Maximize visibility with your logo displayed on garbage totes placed at high-traffic areas throughout the Farm Progress Show.
• 500 garbage totes placed at intersections, food courts, and sponsored tents.
• Advertising area: 21” x 10” horizontal, with artwork on both sides for 1,000 total impressions.
• Farm Progress handles placement, garbage service coordination, and tote production.
• Sponsor provides artwork for branding.
Cost: $15,500
GiveawayatEntranceGates
Ensure visitors leave with a lasting impression of your brand by providing giveaways distributed at entrance gates.
• 7,500 giveaways handed out over three event days.
• Sponsor provides giveaways, subject to Farm Progress approval.
• Farm Progress coordinates distribution with volunteer groups.
• Giveaways offer long-term value and visibility beyond the event.
Cost: $6,500
HandSanitizers
Promote your brand in high-traffic areas with sponsorship of hand sanitizer stations placed throughout the showgrounds.
• 40 hand sanitizer stations located in key areas, including food courts.
• Sponsor message displayed on an 8.5” x 11” space on each unit.
• Farm Progress handles placement and servicing of the stations.
• Sponsor provides artwork for branding.
Cost: $10,000
HeadliningConcertSponsor
Take center stage as the Headlining Concert Sponsor, offering unparalleled branding and exclusive opportunities to connect with attendees. This sponsorship includes a wide range of benefits and customizable options to maximize your visibility and impact.
Naming Rights: Prominently recognized as the official sponsor of the concert.
Marketing Materials: Your name and logo will featured on all concert-related materials.
VIP Chalet: Enjoy a VIP chalet with priority placement, offering an exclusive experience for your guests.
Additional Details: Farm Progress will collaborate with the sponsor on all aspects of the concert
Cost: TBD - If interested, contact your sales rep
HydrationStations
Hydration stations provide attendees with convenient water refill options while offering sponsors excellent branding opportunities.
• Three hydration stations with 10x10 sponsor-branded tents and 4’x4’ signs.
• Sponsor graphics displayed on each hydration station.
• Farm Progress sources, places, and services the stations during the show.
• Sponsor provides artwork for branding.
Optional – Sponsor may provide water bottles to be given out at each filling station.
Cost: $21,500
InformationBoothSign
Boost your brand visibility with signage displayed on all seven Information Booths, key visitor hubs at the Farm Progress Show
• One sign on each of the seven Information Booths.
• Sign dimensions: 72” wide x 36” tall.
• Sponsor provides artwork; Farm Progress handles production and installation.
Cost: $5,250
MobileApp
The Mobile App offers a focused and impactful way to connect with attendees as they navigate the event.
Rotating Banners: Banners placed at the footer of main content cards. Linked to Exhibitor Listing page.
Push Notifications: During the show, two scheduled notifications per day (morning and afternoon) to engage attendees.
Diamond Upgrade: Enhanced visibility and functionality within the app.
Exclusivity: Limited to five sponsors, ensuring high visibility and reduced competition.
Cost: $3,500 (2 Sold – 3 Available)
OfficialTruck
Drive brand awareness by providing vehicles for Farm Progress Show staff, ensuring high visibility throughout the event.
• Vehicles designated as the “Official Truck of the Farm Progress Show.”
• Featured article in the Farm Progress Show program highlighting your vehicle.
• Sponsor-branded signage displayed on all vehicles.
Cost: TBD
OnlineDirectory–AdditionalOpportunities
The Online Directory appears on the Farm Progress Show website and mobile app and features the Exhibitor listings, Interactive Show Map and Show Planner.
OnlineDirectory–
AdditionalOpportunities
The Online Directory appears on the Farm Progress Show website and mobile app and features the Exhibitor listings, Interactive Show Map and Show Planner.
OnlineExhibitorListingUpgrade
All Exhibitor Listings include Contact Information, Website, Social Media, Booth Number, Product Categories and Company Description.
Parking/AdmissionCrewHats
Increase visibility with branded hats worn by parking and admission crew volunteers during the Farm Progress Show.
• Bright, highly visible hats featuring your logo.
• Over 400 exposures across three event days.
• Sponsor provides hats for distribution.
Cost: $3,000
ParkingCrewT-Shirts
Be the first brand visitors see with sponsorship of t-shirts worn by parking and admission crew volunteers.
• Bright, highly visible t-shirts featuring your logo.
• Worn by volunteers in parking lots and admission gates.
• Over 400 exposures across three event days.
• Sponsor designs; Farm Progress produces and distributes.
Cost: $11,250
ParkingLotRowMarkers
Help visitors remember their parking location with customized row markers placed throughout the parking lot.
• Over 200 2’x2’ signs placed throughout parking lots.
• Signs attached to posts for easy visibility.
• Sponsor provides artwork; Farm Progress handles production and installation.
Cost: $17,500
Recycling
Showcase your commitment to sustainability with branded recycling bins placed in hightraffic areas across the exhibit field.
• 50 recycling bins placed in food courts, the Varied Industries Tent, and the Hospitality Tent.
• Advertising area: 11”x17” on both sides of each bin (100 total impressions).
• Sponsor provides artwork; Farm Progress handles production, placement, and recycling services.
Cost: $8,000
RenewableElectricitySponsorship
Align your brand with sustainability by sponsoring the Farm Progress Show’s renewable electricity initiative, reducing the event’s carbon footprint.
• Green-material signage displayed at the event.
• Featured article in the Farm Progress Show program.
• Sponsorship highlighted on the website, social media, and Media Day.
• Press release and targeted e-blast promoting the partnership.
Cost: $20,000
SocialMediaPosts
Boost your visibility with targeted social media sponsorship, promoting your brand and special events before and during the show.
Facebook: Three posts prior to the show.
Photo, website link and text included (25 word maximum) and one video prior to show. (sponsor provides video, 2 minutes maximum).
Facebook Live: One segment filmed during the show
X: Three posts prior to show.
Cost: $5,000
SolarChargingStation
The Solar Charging Station Sponsorship is a forward-thinking opportunity to promote sustainability while providing a valuable service to Farm Progress Show attendees.
• Sponsor’s message displayed at the base of the unit.
• One 4’x4’ sign at each charging location.
• Recognition in the show program article as the sponsor.
• Social media promotion: one post prior and one Facebook Live during the show.
• Sponsor can distribute charging cords at their booth to drive traffic.
• Placement of units determined with sponsor input.
Cost: $10,000
WelcomeSigns
Located as visitors enter the Farm Progress Show, these signs are in high traffic areas for maximum visibility.
• Signs located next to entrances for maximum visibility.
• Dimensions: 4’x4’.
• Sponsor provides artwork; Farm Progress handles production and installation.
Cost: $7,500
Wi-Fi
Provide complimentary Wi-Fi to visitors while showcasing your brand prominently across the exhibit field.
Complimentary Wi-Fi Service: Wi-Fi will be available throughout the exhibit field, ensuring connectivity for all visitors.
Promotion: Program article, social media promotion, Farm Progress Show email enewsletter and push notifications.
Includes: Production and installation by Farm Progress; sponsor provides artwork.
Cost: $145,000
WomenintheField
A meaningful opportunity to highlight and celebrate the vital contributions of women in agriculture while showcasing your support for diversity and inclusion.
• Farm Progress collaborates with sponsor on speakers, presentations, and stage setup.
• Promotion includes:
• Press release distributed by Farm Progress.
• Show program article.
• Social media posts prior to the show.
• Ad in the Farm Progress Show email newsletter.
Cost: $25,000
