Farm Progress Show Sponsorships

SPONSORSHIP BROCHURE

September 1, 2 and 3, 2026 Boone, Iowa Information Classification: General

SPONSORSHIP MENU •

Admission Tent Banners

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Headlining Concert Sponsor

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American Flag Crane

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Hydration Stations

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Best of the Farm Progress Show

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Information Booth Signs

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Electronic Message Boards

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Mobile App

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Electronic Message Board Ads

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Official Truck

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Equine Clinician

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Online Directory

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Events Tent Rental

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Online Exhibitor Listing Upgrade

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Farm Progress Show Email Blast

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Parking Crew Hats

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Farm Progress Show Preview Show

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Parking Crew T-Shirts

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Field Demo Crew Safety Apparel

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Parking Lot Row Markers

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Field Demo PA System Banner

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Recycling

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Field Demo Pennant Rope

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Renewable Electricity Sponsorship

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Field Demo Schedule

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Social Media Posts

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Fuel Sponsorship–First/Subsequence Fill

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Solar Charging Station

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Garbage Tote Signs

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Welcome Signs

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Giveaway at Entrance Gates

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Wi-Fi

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Hand Sanitizers

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Women In the Field

Information Classification: General

Admission Tent Banners Welcome visitors to the Farm Progress Show and highlight your company’s presence with prominent banners inside the admission tents.

• Includes one banner at each of the three main entrances (Gates 1, 5, and 9).

• Banner dimensions: 4’ h x 15.5’ w.

• Sponsor provides artwork; Farm Progress handles production and installation.

Cost: $7,500 (1 Sold – 3 Available)

Information Classification: General

American Flag Crane This sponsorship features a large American flag flying over the exhibit field, creating a patriotic and memorable impression.

• Includes two 4’x4’ sponsor signs (Farm Progress produces and installs; sponsor provides artwork).

• One social media post on Facebook and X highlighting the sponsorship.

• Crane and flag provided by Farm Progress.

• Option to add additional signs or flags at the crane base (sponsor responsible for production and installation).

Cost: $5,500

Information Classification: General

Best of the Farm Progress Show Feature your company in a segment hosted by Mike Pearson, showcasing your brand to a wide audience.

• Five airings starting TBD at 8 PM ET. • Featured in "This Week in Agribusiness"

by March 2027, airing on RFD-TV and 122 affiliates.

• Duration: 3-4 minutes.

• Incorporates video/audio recordings of your exhibit and/or your b-roll content.

• The segment will be posted on Farm Progress websites.

• A recording of the segment is provided.

Cost: $13,500 net

Information Classification: General

Electronic Message Boards Be the exclusive sponsor for two video screens located at Gates #1 and #8, ensuring maximum visibility at key entry points.

• Board Size: 12’ h x 16’ w.

• Sponsor receives half of the airtime on the Jumbotron.

• Material runs on a loop throughout the day and can include video or static messages.

• :30 spots are split between Farm Progress Show messages and other noncompetitive advertisers

Cost: $40,000

Information Classification: General

Electronic Message Board Ads Make a bold first impression with your ad displayed on high-visibility electronic message boards at key entry points.

• Two message boards located at Gate #1 and Gate #8.

• Supports video or static messages.

• Ads run at least three times per hour over all three show days.

• Category exclusivity available—contact your sales rep for details.

Cost for :30 - $1,000 Cost for :60 - $1,800

Information Classification: General

Equine Clinician Showcase your brand by sponsoring a renowned horse trainer during popular, twice-daily horse training demonstrations.

• Product display at the demo area (size based on product type).

• Two-minute commercial promoting your company and products at each demo.

• Mention in the show program and signage at the demo area.

• Included in social media posts promoting the demonstrations.

• Farm Progress provides a round pen and sound system.

Cost: $12,000

Information Classification: General

Events Building Rental Host private events in the Events Building located outside Gate #6, ideal for breakfasts, lunches, or special meetings.

• Accommodates up to 240 people with round tables and chairs.

• Includes a sound system with a microphone.

• Additional AV equipment available for an extra charge.

• Catering must be arranged through the Farm Progress Show caterer.

Cost: $2,000

Information Classification: General

Farm Progress Show Email Blast Promote your presence with a targeted email blast reaching thousands of producers across key agricultural states.

• Sent to producers in IA, IL, IN, KY, MI, MN, MO, OH, WI, TN, and AR, totaling 240K impressions.

• Sponsor appears in three emails.

• Ad specs: 300x250 pixels, 200 KB max, JPEG/PNG format, 25-word optional text, hyperlink, and high-res logo.

• Deployed in June, July, and August.

Includes two GOLD sponsor programmatic ads with logo for an additional 240K impressions.

Cost: $5,000 (limited to 6)

Information Classification: General

Farm Progress Show Preview Showcase your products in a 1-hour RFD-TV program featuring interviews with product specialists and highlighting new show features.

Program Details: • Up to 5 noncompetitive sponsors, each with an 8–10-minute segment.

• Includes interview conducted by Mike Pearson, either in studio or remotely.

• A dedicated 3-minute segment on "This Week in Agribusiness."

• Promoted across TV, print, digital, and social media platforms.

• FPS team will host a segment highlighting new features and events planned for the show.

Cost: $10,500 net

Information Classification: General

Field Demo Crew Safety Apparel Maximize visibility with your logo displayed on the safety apparel worn by the Field Demo Crew during demonstrations.

• Crew wears orange safety vests or brightly colored shirts with sponsor imprint.

• Includes FPS hats with sponsor logo on the side.

• Sponsor provides artwork; Farm Progress handles production and distribution.

Cost: $4,500

Information Classification: General

Field Demo PA System Banner Position your brand prominently with banners displayed on the Field Demo PA system, centrally located for maximum visibility during demonstrations.

• Two banners hung on the PA system structure.

• PA system used for combining and tillage demonstrations.

• Positioned in the middle of the crowd for excellent visibility.

• Banner size: 4’ w x 3’ h.

• Sponsor provides artwork; Farm Progress handles production and installation.

Cost: $5,500

Information Classification: General

Field Demo Pennant Rope Showcase your brand at the heart of the field demonstrations with custom pennant rope designed for crowd safety.

• Pennant rope keeps crowds at a safe distance during combining and tillage demos.

• Sponsor logo/design featured on each pennant.

• Sponsor provides artwork; Farm Progress handles production and installation.

Cost: $6,500

Information Classification: General

Field Demo Schedule Promote your brand on the Field Demo Schedule, a key resource for visitors to plan their day at the Farm Progress Show.

• Handout includes field demo activities, locations, and times.

• Distributed at all information booths.

• Sponsor’s logo prominently featured on the schedule.

• Sponsor provides logo/design; Farm Progress handles production and distribution.

Cost: $6,000

Information Classification: General

Fuel Sponsorship Support field demonstration participants by providing fuel while showcasing your brand at the fueling station.

• Sponsor staffs the fuel station before and during the event.

• Handles billing and payment for fuel used by exhibitors.

• Opportunity to place branded stickers on vehicles using sponsor-provided fuel.

• Option to offer soy biodiesel in collaboration with Farm Progress staff.

Cost: TDB

Information Classification: General

Garbage Tote Signs Maximize visibility with your logo displayed on garbage totes placed at high-traffic areas throughout the Farm Progress Show.

• 500 garbage totes placed at intersections, food courts, and sponsored tents.

• Advertising area: 21” x 10” horizontal, with artwork on both sides for 1,000 total impressions.

• Farm Progress handles placement, garbage service coordination, and tote production.

• Sponsor provides artwork for branding.

Cost: $15,500

Information Classification: General

Giveaway at Entrance Gates Ensure visitors leave with a lasting impression of your brand by providing giveaways distributed at entrance gates.

• 7,500 giveaways handed out over three event days.

• Sponsor provides giveaways, subject to Farm Progress approval.

• Farm Progress coordinates distribution with volunteer groups.

• Giveaways offer long-term value and visibility beyond the event.

Cost: $6,500

Information Classification: General

Hand Sanitizers Promote your brand in high-traffic areas with sponsorship of hand sanitizer stations placed throughout the showgrounds.

• 40 hand sanitizer stations located in key areas, including food courts.

• Sponsor message displayed on an 8.5” x 11” space on each unit.

• Farm Progress handles placement and servicing of the stations.

• Sponsor provides artwork for branding.

Cost: $10,000

Information Classification: General

Headlining Concert Sponsor Take center stage as the Headlining Concert Sponsor, offering unparalleled branding and exclusive opportunities to connect with attendees. This sponsorship includes a wide range of benefits and customizable options to maximize your visibility and impact.

Naming Rights: Prominently recognized as the official sponsor of the concert.

Marketing Materials: Your name and logo will featured on all concert-related materials.

VIP Chalet: Enjoy a VIP chalet with priority placement, offering an exclusive experience for your guests.

Additional Details: Farm Progress will collaborate with the sponsor on all aspects of the concert Information Classification: General

Cost: TBD - If interested, contact your sales rep

Hydration Stations Hydration stations provide attendees with convenient water refill options while offering sponsors excellent branding opportunities.

• Three hydration stations with 10x10 sponsor-branded tents and 4’x4’ signs.

• Sponsor graphics displayed on each hydration station.

• Farm Progress sources, places, and services the stations during the show.

• Sponsor provides artwork for branding.

Optional – Sponsor may provide water bottles to be given out at each filling station.

Cost: $21,500

Information Classification: General

Information Booth Sign Boost your brand visibility with signage displayed on all seven Information Booths, key visitor hubs at the Farm Progress Show • One sign on each of the seven Information Booths.

• Sign dimensions: 72” wide x 36” tall.

• Sponsor provides artwork; Farm Progress handles production and installation.

Cost: $5,250

Information Classification: General

Mobile App The Mobile App offers a focused and impactful way to connect with attendees as they navigate the event.

Rotating Banners: Banners placed at the footer of main content cards. Linked to Exhibitor Listing page.

Push Notifications: During the show, two scheduled notifications per day (morning and afternoon) to engage attendees.

Diamond Upgrade: Enhanced visibility and functionality within the app.

Exclusivity: Limited to five sponsors, ensuring high visibility and reduced competition.

Cost: $3,500 (2 Sold – 3 Available)

Information Classification: General

Official Truck Drive brand awareness by providing vehicles for Farm Progress Show staff, ensuring high visibility throughout the event.

• Vehicles designated as the “Official Truck of the Farm Progress Show.”

• Featured article in the Farm Progress Show program highlighting your vehicle.

• Sponsor-branded signage displayed on all vehicles.

Cost: TBD

Information Classification: General

Online Directory – Additional Opportunities The Online Directory appears on the Farm Progress Show website and mobile app and features the Exhibitor listings, Interactive Show Map and Show Planner.

Information Classification: General

Online Directory – Additional Opportunities The Online Directory appears on the Farm Progress Show website and mobile app and features the Exhibitor listings, Interactive Show Map and Show Planner.

Information Classification: General

Online Exhibitor Listing Upgrade All Exhibitor Listings include Contact Information, Website, Social Media, Booth Number, Product Categories and Company Description.

Features

Standard Free

Gold $495

Diamond $995

Company Logo

✓

✓

Assess to Online Leads

✓

✓

Featured Exhibitor Listing

✓

Premier Placement in Search Results

✓

Highlighted Booth with Corner Peel

✓

Business Cards

1

2

4

Collateral

1

8

12

Product Gallery with Images / Descriptions

1

4

4

1

4

Product Gallery with Video / Descriptions Brands

4

4

4

Show Specials

1

2

4

Information Classification: General

Parking / Admission Crew Hats Increase visibility with branded hats worn by parking and admission crew volunteers during the Farm Progress Show.

• Bright, highly visible hats featuring your logo.

• Over 400 exposures across three event days.

• Sponsor provides hats for distribution.

Cost: $3,000

Information Classification: General

Parking Crew T-Shirts Be the first brand visitors see with sponsorship of t-shirts worn by parking and admission crew volunteers.

• Bright, highly visible t-shirts featuring your logo.

• Worn by volunteers in parking lots and admission gates.

• Over 400 exposures across three event days.

• Sponsor designs; Farm Progress produces and distributes.

Cost: $11,250

Information Classification: General

Parking Lot Row Markers Help visitors remember their parking location with customized row markers placed throughout the parking lot.

• Over 200 2’x2’ signs placed throughout parking lots.

• Signs attached to posts for easy visibility.

• Sponsor provides artwork; Farm Progress handles production and installation.

Cost: $17,500

Information Classification: General

Recycling Showcase your commitment to sustainability with branded recycling bins placed in hightraffic areas across the exhibit field.

• 50 recycling bins placed in food courts, the Varied Industries Tent, and the Hospitality Tent.

• Advertising area: 11”x17” on both sides of each bin (100 total impressions).

• Sponsor provides artwork; Farm Progress handles production, placement, and recycling services.

Cost: $8,000

Information Classification: General

Renewable Electricity Sponsorship Align your brand with sustainability by sponsoring the Farm Progress Show’s renewable electricity initiative, reducing the event’s carbon footprint.

• Green-material signage displayed at the event.

• Featured article in the Farm Progress Show program.

• Sponsorship highlighted on the website, social media, and Media Day. • Press release and targeted e-blast promoting the partnership.

Cost: $20,000

Information Classification: General

Social Media Posts Boost your visibility with targeted social media sponsorship, promoting your brand and special events before and during the show.

Facebook: Three posts prior to the show.

Photo, website link and text included (25 word maximum) and one video prior to show. (sponsor provides video, 2 minutes maximum).

Facebook Live: One segment filmed during the show X: Three posts prior to show.

Cost: $5,000

Information Classification: General

Solar Charging Station The Solar Charging Station Sponsorship is a forward-thinking opportunity to promote sustainability while providing a valuable service to Farm Progress Show attendees.

• Sponsor’s message displayed at the base of the unit.

• One 4’x4’ sign at each charging location.

• Recognition in the show program article as the sponsor.

• Social media promotion: one post prior and one Facebook Live during the show.

• Sponsor can distribute charging cords at their booth to drive traffic.

• Placement of units determined with sponsor input.

Cost: $10,000

Information Classification: General

Welcome Signs Located as visitors enter the Farm Progress Show, these signs are in high traffic areas for maximum visibility.

• Signs located next to entrances for maximum visibility.

• Dimensions: 4’x4’.

• Sponsor provides artwork; Farm Progress handles production and installation.

Cost: $7,500

Information Classification: General

Wi-Fi Provide complimentary Wi-Fi to visitors while showcasing your brand prominently across the exhibit field.

Complimentary Wi-Fi Service: Wi-Fi will be available throughout the exhibit field, ensuring connectivity for all visitors.

Promotion: Program article, social media promotion, Farm Progress Show email enewsletter and push notifications.

Includes: Production and installation by Farm Progress; sponsor provides artwork.

Cost: $145,000

Information Classification: General

Women in the Field A meaningful opportunity to highlight and celebrate the vital contributions of women in agriculture while showcasing your support for diversity and inclusion.

• Farm Progress collaborates with sponsor on speakers, presentations, and stage setup.

• Promotion includes: • Press release distributed by Farm Progress.

• Show program article.

• Social media posts prior to the show.

• Ad in the Farm Progress Show email newsletter.

Cost: $25,000

Information Classification: General