Farm Progress Media Kit

2026 Media Kit Advancing Agriculture, Together, Through the Unmatched Power of Our Network.

Farm Progress Print + Digital

• Ad Specs • Pricing • Policies

Experience the

TRUST

solutions.farmprogress.com/contact

2 | Farm Progress — Agriculture’s Information Leader ™

YOUR TRUSTED PARTNER Introduction IN AG MARKETING For more than 200 years, Farm Progress has connected marketers with the farmers and ranchers who power American agriculture. Today, that legacy continues through our unmatched network of national, regional, and livestock brands, industry-leading events, broadcast programs, digital platforms, and innovative RCS mobile messaging.

This guide is your roadmap to putting those connections to work. Inside, you’ll find ad specs, and pricing — everything you need to plan campaigns with confidence.

INFORMING — ENGAGING — ADVANCING

TABLE OF

CONTENTS

KEY

PRICING

SALES INQUIRIES

Print Pricing......................................................5 Digital Edition..................................................7 New Product Opportunities.......................8 Broadcast........................................................ 10 Digital Ads...................................................... 11 Data & List Rental........................................ 12

PRINT SPECIFICATIONS & MECHANICALS

Tabloid ............................................................ 14

DIGITAL SPECIFICATIONS & MECHANICALS

Digital Editions............................................. 18 Website Display Ads................................... 19 Newsletter Ads............................................. 21 RCS Mobile Messaging.............................. 21 Industry Voice............................................... 21 Custom Emails.............................................. 22 Broadcast........................................................ 22

CONTACTS solutions.farmprogress.com/contact

ONLINE ARTWORK SUBMISSIONS informa.sendmyad.com

CANNOT USE THE SENDMYAD SERVICE?

Email display material to displaymaterial@farmprogress.com Email marketplace materials to marketmaterial@farmprogress.com

POLICIES & CONDITIONS............... 26 More Submission Policies ........................ 16

3 | Farm Progress — Agriculture’s Information Leader ™

EXPLORE THE FULL FARM PROGRESS OPPORTUNITIES The Farm Progress media kit is designed to give you quick access to ad specs, and pricing — but we know you may want to dive deeper. Use the links below to explore our full product presentations. These resources tell the bigger story: the audiences we reach, the power of our portfolio, and how each channel helps you connect with farmers, ranchers, and agribusiness professionals.

FARM PROGRESS OVERVIEW

RCS MOBILE MESSAGING

Explore how our television, radio, and podcasts keep agriculture connected — anytime, anywhere. Includes “This Week in AgriBusiness,” Farm Progress America, and more.

Learn about our next-generation RCS mobile messaging program and how you can interactively deliver video, articles, and product messages straight to farmers’ phones.

farmprogress.group/overview

farmprogress.group/rcs

BROADCAST

EVENTS

Click to see the complete Farm Progress story — a high-level look at how our 5 pillars work together to deliver the most trusted, comprehensive ag media network.

Preview our flagship events — Farm Progress Show, Husker Harvest Days, Organic Grower Summit, and the New York Farm Show — and discover opportunities.

farmprogress.group/tv-radio

farmprogress.group/events

NEW PRODUCT RELEASES

DIGITAL CAPABILITIES

Take a deeper look at our new product releases and opportunities with Farm Futures and the new unified Farm Press.

From newsletters to display and custom content, explore the digital solutions that keep you top of mind year-round.

farmprogress.group/futures farmprogress.group/unifiedfarmpress

farmprogress.group/digital

STATE & REGIONAL PRINT

LIVESTOCK BRANDS

See how our 14 regional and state publications connect with community-scale farms through hyper-local coverage and trusted editorial voices.

Reach protein producers through BEEF, Feedstuffs, and National Hog Farmer with content that drives better herd health, nutrition, and production decisions.

farmprogress.group/regional

farmprogress.group/livestock

4 | Farm Progress — Agriculture’s Information Leader ™

2026 Pricing

5 | Farm Progress — Agriculture’s Information Leader ™

FARM PROGRESS

Publication

Full Page

Full Page Spread

3/4 Page Horiz.

2/3 Page Horiz.

Junior Page

Junior Page Spread

1/2 Page Vertical/Horiz.

1/3 Page Vertical/Horiz.

Bottom Banner

1/4 Page Vertical or Column

Junior Page Column**

PRINT DISPLAY AD PRICING: 4-COLOR (Standard CMYK)

(MI, OH, NY, PA, MD, NJ, DE, VT, NH, RI, CT, MA, ME)

American Agriculturalist

$9,555

$14,625

$8,720

$7,450

$7,880

$13,245

$7,020

$5,845

$4,510

$3,660

$3,065

Dakota Farmer

$5,515

$8,170

$5,080

$4,430

$4,635

$7,440

$4,200

$3,585

$2,890

$2,435

$2,135

Indiana Prairie Farmer

$6,230

$9,300

$5,710

$4,950

$5,200

$8,500

$4,695

$3,990

$3,160

$2,670

$2,300

Kansas Farmer

$5,780

$8,535

$5,295

$4,605

$4,835

$7,815

$4,365

$3,730

$2,995

$2,530

$2,195

Missouri Ruralist

$6,010

$8,910

$5,495

$4,790

$5,020

$8,160

$4,525

$3,870

$3,070

$2,600

$2,245

Nebraska Farmer

$8,150

$12,335

$7,430

$6,385

$6,725

$11,215

$6,040

$5,070

$3,930

$3,230

$2,745

Prairie Farmer (IL)

$9,555

$14,625

$8,720

$7,450

$7,880

$13,245

$7,020

$5,845

$4,510

$3,660

$3,065

The Farmer (MN)

$6,715

$10,050

$6,140

$5,325

$5,600

$9,155

$5,025

$4,270

$3,355

$2,790

$2,415

Wallaces Farmer (IA)

$9,800

$14,985

$8,935

$7,630

$8,050

$13,615

$7,210

$5,990

$4,605

$3,725

$3,120

Wisconsin Agriculturalist

$6,230

$9,300

$5,710

$4,950

$5,200

$8,500

$4,695

$3,990

$3,160

$2,670

$2,300

Full run

$73,540 $110,835 $67,235 $57,970 $61,030 $100,890 $54,805 $46,180 $36,190 $29,970 $25,590

Combination Discount

$(11,030) $(16,625) $(10,085) $(8,695) $(9,155) $(15,135) $(8,220) $(6,925) $(5,430) $(4,495) $(3,840) $62,510 $94,210 $57,150 $49,275 $51,875 $85,755 $46,585 $39,255 $30,760 $25,475 $21,750

FULL RUN*

*Rates include combination discounts. **A Junior Page Column ad must be accompanied by a Junior Page ad. Column must run on the same page as the Junior Page ad.

PRINT DISPLAY AD PRICING: 4-COLOR (Standard CMYK)

Publication

Full Page

Full Page Spread

3/4 Page Horiz.

2/3 Page Horiz.

Junior Page

Junior Page Spread

1/2 Page Vertical/Horiz.

1/2 Page Spread Horiz.

1/3 Page Vertical/Horiz.

Bottom Banner

1/4 Page Vertical or Column

FARM PRESS

Farm Press

$16,495

$29,960

$13,610

$12,095

$13,610

$24,495

$9,070

$14,845

$6,050

$4,535

$4,535

6 | Farm Progress — Agriculture’s Information Leader ™

PRINT MARKETPLACE EXTRA: 4-COLOR (Standard CMYK)

Publication

1/2 Page Horiz.

1/3 Page Vertical or Horiz.

Top or Bottom Banner

1/4 Page Vertical

1/6 Page Horiz.

'Square'

1/8 Page Vertical or Horiz.

1/12 Page Vertical

1/16 Page Vertical or Horiz.

Directory Ad

FARM PROGRESS

(MI, OH, NY, PA, MD, NJ, DE, VT, NH, RI, CT, MA, ME)

American Agriculturalist

$4,650

$3,785

$2,940

$2,515

$2,115

$1,670

$1,410

$995

$630

Dakota Farmer

$2,605

$2,175

$1,950

$1,525

$1,280

$1,075

$930

$730

$630

Indiana Prairie Farmer

$2,965

$2,435

$2,205

$1,685

$1,435

$1,195

$1,010

$770

$630

Kansas Farmer

$2,735

$2,280

$2,035

$1,585

$1,345

$1,110

$970

$760

$630

Missouri Ruralist

$2,845

$2,340

$2,125

$1,640

$1,385

$1,135

$980

$755

$630

Nebraska Farmer

$3,915

$3,210

$2,860

$2,165

$1,820

$1,460

$1,245

$900

$630

Prairie Farmer (IL)

$4,650

$3,785

$2,940

$2,515

$2,115

$1,670

$1,410

$995

$630

The Farmer (MN)

$3,205

$2,635

$2,360

$1,820

$1,535

$1,265

$1,065

$795

$630

Wallaces Farmer (IA)

$4,730

$3,900

$3,445

$2,585

$2,150

$1,705

$1,425

$1,010

$630

Wisconsin Agriculturalist

$2,965

$2,435

$2,205

$1,685

$1,435

$1,195

$1,010

$770

$630

Full run

$35,265

$28,980

$25,065

$19,720

$16,615 $13,480 $11,455 $8,480

$6,300

$(5,290) $(4,345)

$(3,760)

$(2,960) $(2,490) $(2,020) $(1,720) $(1,270) $(945)

$29,975

$21,305 $16,760 $14,125 $11,460 $9,735 $7,210 $5,355

Combination Discount FULL RUN* *Rates include combination discounts.

$24,635

Please contact your sales rep for issue and close dates.

PRINT MARKETPLACE EXTRA: 4-COLOR (Standard CMYK)

Top or Bottom Banner

1/4 Page Vertical

1/6 Page Horiz.

'Square'

Farm Press

1/3 Page Vertical or Horiz.

Publication

1/2 Page Horiz.

FARM PRESS

$2,275

$1,515

$1,140

$1,140

$760

7 | Farm Progress — Agriculture’s Information Leader ™ Please contact your sales rep for issue and close dates.

FARM FUTURES

PRINT DISPLAY AD PRICING: 4-COLOR (Standard CMYK)

Publication

Full Page

Full Page Spread

1/2 Page Vertical/Horiz.

An exciting conversion beginning in 2026, Farm Futures will now be a dedicated Farm Futures business section appearing across the Farm Progress publications—bringing national business insights into regionally trusted environments. Still delivering the powerful insights across the nation alongside the powerful set of state and regional print publications.

Farm Futures Business Section in Farm Progress Publications (All)

$32,000

$57,600

$17,600

Farm Futures Business Section in Farm Progress & Farm Press (All)

$38,400

$69,120

$21,120

*See Premium Placements for Special Farm Futures banner.

PREMIUM PLACEMENTS

PRINT DISPLAY AD UPGRADES

Premium Front Page Banner, 4-color per Publication (Farm Progress)

$3,740

Premium Front Page Banner, 4-color in Farm Press

$11,690

Cover 2 Surcharge to Ad Rate

15%

Cover 3 Surcharge to Ad Rate

10%

Cover 4 Surcharge to Ad Rate

20%

Any Special Placement Request, Surcharge to Ad Rate

10%

Farm Futures Special Exclusive Bottom Banner on Cover of Farm Futures Section

$10,000

Premium placements subject to availability

DIGITAL EDITIONS

WOMEN IN THE FIELD SPECIAL EDITIONS - MAY

Your brand will receive one full-page advertisement in each exclusive Women in the Field digital edition across the Farm Press and Farm Progress publications: American Agriculturist, Dakota Farmer, Indiana Prairie Farmer, Kansas Farmer, Missouri Ruralist, Nebraska Farmer, Prairie Farmer, The Farmer, Wallaces Farmer and Wisconsin Agriculturist.

Full Page ad in all Farm Progress publications and in Farm Press

$7,500

8 | Farm Progress — Agriculture’s Information Leader ™ Please contact your sales rep for issue and close dates.

FARM FUTURES

NEW PRODUCT OFFERINGS

AG MARKETING IQ MULTI-PLATFORM CONTENT

TOP 10 TIPS FOR THURSDAY CONTENT

Ag Marketing IQ delivers timely, relevant analysis for both producers and traders across three distinct formats: written analysis, In-Depth videos exploring key industry topics, and This Week text updates providing a pulse on current trends. This series offers a consistent stream of thought leadership aligned with the evolving needs of modern agriculture. Package includes:

Top 10 Tips for Thursday is a weekly, can’t-miss feature delivering expert insight on the most pressing topics in agriculture today. Each edition brings together perspectives and advice from trusted industry voices — in a quick read, quote-based format —crowd sourced and curated by Farm Futures editors to provide timely, relevant guidance. Delivered exclusively through the Farm Futures newsletter, it offers brands a premium opportunity to align with high-impact, highly anticipated content that drives engagement and influence. Package includes:

Sponsor receives all digital ads on landing page including article pages with logo as sponsor at the top of the page. 1 industry voice per month with the sponsored content appearing on the landing page.

Sponsor receives thank you by host at the beginning of each video with a 10 to 15 second clip at the end of video.

Sponsor receives 3rd ad position in Farm Futures PM dedicated to sponsor every month.

EXCLUSIVE SPONSOR

$42,575 / 3 month $81,000 / 6 month $135,000 / 12 month

Top Tips featured every Thursday and Monday in Farm Futures PM Top Tips block on Farm Futures website with a sponsored by logo Sponsor mention in any marketing promotion of Top Tips EXCLUSIVE SPONSOR

$5,000 / month 3 month min.

FARM FUTURES WEBINARS

THOUGHT-LEADER EVENT STAGE SPONSORSHIPS

Focused on markets, risk, succession and profitability, Farm Futures webinars bring timely intelligence to producers and agribusiness leaders navigating an increasingly complex landscape. These sessions offer brands the opportunity to align with high-value, data-driven content while connecting with an audience actively seeking strategic insight and real-world solutions that drive results. Package includes:

Position your brand at the center of the industry’s most important conversations. Farm Futures Stage Presentations offer a high-visibility platform at premier events, giving sponsors the opportunity to deliver thought leadership directly to engaged, decision-focused audiences. Aligned with the trusted voice of Farm Futures, these sessions elevate your brand as an industry leader while creating meaningful connections through insight-driven, in-person engagement.Package includes:

Sponsor name on email invitations, banners on Farm Futures page on Farm Progress website and newsletter advertising (as available) Sponsor logo on automated emails for registration confirmation, event reminders and post-event follow up to drive additional engagment, as well as on the registration site. Additional options available fee based.

Lead gen report of full contact information of op-ins will be provided to sponsor Sponsor acknowledgement at beginning of webinar and a brief statement about the sponsor at the end of the webiner.

A one hour editorial run panel with industry experts will attract visitors to the Farm Progress Show Sponsor logo on screen behind panel Sponsor logo in the agenda in the program book and online Option to host a raffle to increase sponsor’s database

Webinar will be available for 12 months on demand

Sponsor thank you and recognition of one executive from the sponsoring company in the audience. Also, a thank you to sponsor at the end of the session

SPONSORSHIP PER EPISODE

SPONSORSHIP PER SESSION

$18,000

$12,500

9 | Farm Progress — Agriculture’s Information Leader ™ Please contact your sales rep for issue and close dates.

FARM PRESS

NEW PRODUCT OFFERINGS

FARM PRESS DIGITAL EDITION EMAIL WRAP

FIELD CHECKS ARTICLE SERIES

Be the exclusive brand surrounding the release of the Farm Press digital edition. ​With prominent banner placement at the top and bottom of the email sent to our full digital subscriber list, this sponsorship delivers unmatched visibility at a key moment of reader attention—maximizing reach, engagement, and brand impact.​Package includes:

Farm Press Field Checks is an ongoing article series that brings real-world performance and in-field insights to life across key crop and production topics. Published monthly and aligned with programs like High Cotton and Peanut Efficiency, this series highlights what’s working in the field today—offering brands the opportunity to sponsor content tied directly to relevant crops, practices and outcomes. It’s a powerful way to connect with producers through trusted, practical insights that influence decisions where it matters most. Package includes:

Banner placed at top and bottom of the digital edition release email distributed to the Farm Press subscribers Must have an ad inside the magazine, 1/2 page or larger.

4 articles a month in the newsletter with sponsor mention as the Field Check sponsor and logo at the bottom of the article

BI-MONTHLY EXCLUSIVE SPONSOR

On newsletter, Field Check articles will have a header called Field Check with a sponsor acknowledgement

$2,500(net)

Monthly podcast sponsorship, which includes sponsor mention in beginning and end of video. At the end of the video will be a 10 second billboard

FARM PRESS WEBINARS

Farm Press webinars connect your brand with engaged producers through timely, insight-driven conversations led by trusted editors and industry experts. Designed to educate and inform, these sessions provide a high-value environment for sharing expertise, generating qualified leads, and building meaningful connections with decision-makers actively seeking solutions.​Package includes: Sponsor name on email invitations, banners on Farm Press page on Farm Progress website and newsletter advertising (as available) Sponsor logo on automated emails for registration confirmation, event reminders and post-event follow up to drive additional engagment, as well as on the registration site. Additional options available fee based.

Lead gen report of full contact information of op-ins will be provided to sponsor Sponsor acknowledgement at beginning of webinar and a brief statement about the sponsor at the end of the webiner.

Webinar will be available for 12 months on demand SPONSORSHIP PER EPISODE

$18,000

Sponsor logo or mention in any promotions EXCLUSIVE SPONSOR

$7,500 / month

“WHERE AG IS... TODAY” VIDEO SERIES

Where Ag Is… Today brings together industry voices to explore the trends and decisions driving agriculture forward. Each episode delivers relevant, real-time insight that helps producers and ag professionals stay informed and prepared, with relevant features and interviews from editors who are immersed in their regions with Farm Press. Content released twice a month. Package includes: Logo in all ads promoting video, including radio spots Sponsor mention in beginning and end of video with a 10 second billboard at the end SPONSORSHIP PER EPISODE

$3,000

10 | Farm Progress — Agriculture’s Information Leader ™

BROADCAST

THIS WEEK IN AGRIBUSINESS | FARM PROGRESS AMERICA

THIS WEEK IN AGRIBUSINESS COMMERCIALS

FARM PROGRESS AMERICA RADIO COMMERCIALS

52 Week Commercial Spot Rates / Priced Per Week

Package is an EXCLUSIVE Per Day Rate*

:30 Second Spots

$2,525(net)

:60 Second Spots

$3,500 (net)

:60 Second Spot and :10 Second Opening Billboard & Closing Billboard

$1,250 (net)

Less than 52 Week Commercial Spot Rates / Priced Per Week :30 Second Spots

$2,850(net)

:60 Second Spots

$4,200 (net)

THIS WEEK IN AGRIBUSINESS ADDITIONAL SERVICES Talent Appearances

$6,000 (net)

On-air Interviews*

$6,000 (net)

Spot Production

Ask for pricing*

Customized Feature

Ask for pricing*

BEST OF FARM PROGRESS SHOW TV PROGRAMMING

3-4 Minute Segment inside the Best of Farm Progress Show Episode on TWIA

$13,500 (net)

FARM PROGRESS SHOW PREVIEW TV PROGRAMMING

3-4 Minute Segment inside the Best of Farm Progress Show Episode on TWIA

$9,500 (net)

TWIA BILLBOARD SPONSORSHIP OPPORTUNITIES Farm Progress Editors

HUSKER HARVEST DAYS PREVIEW TV PROGRAMMING

Chad Colby Tech 3-4 Minute Segment inside the Best of Farm Progress Show Episode on TWIA

Tractor Shed

$9,500 (net)

FFA Chapter Tribute Sponsorship Rates / Priced Per Week

:10 Opening Billboard

$1,000 (net)

THIS WEEK IN AGRIBUSINESS WEATHER PACKAGE Package $3,500 (net) / Week includes: (2) :10 Opening Billboard (1) :30 Second Commercial Spot

* On-site interviews are 3-4 minutes in length. * Spot production price determined based opon client needs and production values, travel, timing, etc. * Segment sponsorships have a 13 week minimum. * Farm Progress America is a weekday 4-minute program. Package includes opening and closing segment plus :60 commercial spot.

11 | Farm Progress — Agriculture’s Information Leader ™

RATES DigitalDIGITAL Ad Rates

Farm Progress = American Agriculturist, Dakota Farmer, Indiana Prairie Farmer, Kansas Farmer, Missouri Ruralist, Nebraska Farmer, Prairie Farmer, The Farmer, Wallaces Farmer, Wisconsin Agriculturist

Unified Farm Press newsletter products available for full Farm Press distribution or by region.

Rates Net

Pricing Model

Standard Banners

$65

CPM

Half Page Banner *National Only

$85

CPM

DISPLAY

Billboard Ad *National Only

$150

CPM

BIG SKY / REVEAL Farm Progress

$9,900 / Week

Farm Press*

$3,950 / Week

SITE SKINS Farm Progress

$3,950 / Week

Farm Press*

$3,950 / Week

FLOOR ADS Farm Progress

$1,750 / Week

Farm Press*

$3,950 / Week

NEWSLETTERS Farm Progress State and Regional

$740 / Week

Farm Progress Leaderboard

$8,100 / Week

Farm Press Leaderboard

$2,250 / Week

Farm Press Regional

$740 / Week

Farm Press

$1,500 / Week

Farm Progress Daily (National)

$3,780 / Week

Farm Futures (National) AM Exclusive

$3,780 / Week

Farm Futures (National) PM Position 1

$3,500 / Week

Farm Futures (National) PM Position 2

$3,000 / Week

Farm Futures (National) PM Position 3

$2,500 / Week

VIDEO

Rates Net

Pricing Model

In-Article *National Only

$160

CPM

DIRECT MESSAGING RCS Mobile Messaging

* To request Farm Press regional, please contact your account executive.

Rates Net

$7,500

12 | Farm Progress — Agriculture’s Information Leader ™

DIGITAL RATES

AUDIENCE EXTENSION

Rates Net

Pricing Model

Targeted to specific audiences. Minimum calendar month order, by tactic, 100,000 impressions.

INDUSTRY VOICE

Rates Net

Minimum run of $5,000

Display

$40

CPM

National

$10,900

Geo-Fencing

$55

CPM

Pre-roll

$65

CPM

Farm Progress or Farm Press State and Region First One

$3,500

Connected TV

$130

CPM

Additional State / Region

$1,000

Native

$40

CPM

Facebook/Youtube/Linkedin/X

$65

CPM

DATA&/ LIST DATA LIST RENTAL RENTAL 2-color ads are black plus one additional color. Add the applicable second color charges to your B&W space rate. Standard second colors: red, green, blue or yellow.

POSTAL LIST RENTAL

$190/M - Minimum Order $400

TELEMARKETING LIST RENTAL

$210/M - Minimum Order $600

POSTAL & TELEMARKETING ADDITIONAL SELECTION CHARGES & SERVICES 250+ Any Demographic

$10/M

500+ Any Demographic

$15/M

1000+ Any Demographic

$20/M

Age & Income Selects

$15/M

Distance radius

$25 per zip code

Match/Merge processing service

$750 setup & $25/M

Postal & Telemarketing list rental - allow 3-5 working days Match/Merge processing service - allow at least 2 weeks

EBLAST LIST RENTAL

$410/M - Minimum Order $1,900

13 | Farm Progress — Agriculture’s Information Leader ™

2026 Print Specifications & Mechanicals Our Farm Progress team is available to you during your advertising experience to answer any questions you may need.

Please refer your ad production questions to displaymaterial@farmprogress.com

14 | Farm Progress — Agriculture’s Information Leader ™

TABLOID SIZES

STATE & REGIONAL PUBLICATIONS

Note: Irrigation Extra special editions are tabloid print ad sizes.​ State & Regional Publications Farm Progress • Farm Press DISPLAY ADVERTISING SIZES

Full Page Spread (trim) 20.5” x 12” - Live 19.5” x 11” Full Page Spread (w/bleed) 20.75” x 12.25”

Full Page (trim) 10.25” x 12” - Live 9.25” x 11” Full Page (w/bleed) 10.5” x 12.25”

1/2 Page Spread 19.5” x 5.5” Half Page Spread (w/bleed) 20.75” x 6.0625” (Live 19.5” x 5.5”)

3/4 Page Horiz.

9.5” x 8.25”

1/3 Page Horiz.

9.5” x 3.5”

2/3 Page Horiz.

9.5” x 7.25”

1/4 Page Column 2.25” x 11.125”

Junior Page Spread 14.625” x 8.25”

1/2 Page Horiz.

9.5” x 5.5”

Junior Page 7” x 8.25”

1/4 Page 4.625” x 5.5”

Jr. Page Column 2.25” x 8.25”

1/2 Page Vert.

4.625” x 11.125”

Front Cover Wrap Bleed 10.5” x 6.25” Farm Progress Only

the 1970s because of soil-born fungi that was troublesome in commercial crops and ornamental plants.

Verticillium wilt nearly claimed the fledgling pistachio industry in the 1970s.

Because the industry basically had one rootstock upon which to bud a scion brought over from Iran decades earlier and adapted to California’s climate conditions, things did not look promising for the industry.

“People were losing their trees and they had no way to stop it,” said Corky Anderson, a founding partner in Pioneer Nursery.

Front Cover Ear 2.25” x 3.5” T Farm Press Only

PIONEER NURSERY partners Corky Anderson, left, and Ken Puryear revolutionized the pistachio industry in 1980 with the first of three patented rootstocks that addressed serious plant health issues facing the early industry.

Pistachio pioneers built strong foundation for industry success

By Todd Fitchette Farm Press Editorial Staff tfitchette@farmpress.com

he success of California’s pistachio industry can likely be traced back to a serendipitous meeting of a dentist and a farmer in northern California during the last half of the 1960s.

Popular and successful as it is today the pistachio industry had a troubled start in

VOLUME 37, NUMBER 3

Banner Bottom 9.5” x 2.75”

1/3 Page Vert.

4.625” x 7.25”

Front Cover Banner 5.25” x 1.5”

FARM PROGRESS | St. Charles, IL 630-524 -4723

Clarksdale, MS 662-624-8503

info@farmprogress.com

Dinner party Anderson met Ken Puryear at a dinner party in Corning, Calif., in the late 1960s. At the time Puryear was a practicing dentist in Corning, and Anderson was a Tulare farmer who had relocated to Orland, Calif., to grow wheat and corn.

Within a relatively short period of time Puryear and Anderson were friends with a common interest in pistachios, a new nut tree being planted in the northern Sacramento Valley where almonds and walnuts were already established.

It wasn’t long before the two were establishing trials to learn what they could about pistachios. They visited the Chico Research Station and met with Lloyd Joley, the station director, who recommended varieties and provided advice how to propagate them.

As they developed their first pistachio trials they began to learn the biology of the different pistachio rootstocks. Puryear eventually quit his dental practice and joined Anderson to form Pioneer Nursery.

The pair immediately went to work on a host of challenges facing early growers.

Crop failures, high mortality rates and seed germination issues were common.

They quickly began work on rootstock

www.westernfarmpress.com

15 | Farm Progress — Agriculture’s Information Leader ™

TABLOID MARKETPLACE EXTRA AD SIZES - ALL PUBLICATIONS

1/2 Page Horizontal 9.5" × 5.5"

1/3 Page Horizontal 9.5" × 3.5"

1/3 Page Vertical 4.625" × 7.25"

Banner 9.5" × 2.75"

1/4 Page Vertical 4.625" × 5.5"

1/6 Page Horizontal 4.625" × 3.5"

1/8 Page Horizontal 4.625" × 2.625"

1/8 Page Vertical 2.25" × 5.5"

1/12 Page Vertical 2.25" × 3.5"

1/16 Page Horizontal 4.625" × 1.25"

1/16 Page Vertical 2.25" × 2.625"

Directory Ad 2.25" × 1.25"

16 | Farm Progress — Agriculture’s Information Leader ™

PRINT MECHANICALS & GENERAL POLICIES ORDERS, CONTRACTS & AD MATERIALS For ads less than a page in size, please specify shape (e.g. horizontal, vertical, island, banner, etc.). Please email all ad contracts, insertion orders and ad materials as follows: • Display Orders: display.orders@farmprogress.com •

Marketplace Orders: market.orders@farmprogress.com

•

Display and Marketplace Materials: https://informa.sendmyad.com

•

Website/eNewsletter/App Orders: ag.digital@farmprogress.com

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Website/eNewsletter/App IndustryVoice Orders: ag.digital@farmprogress.com and industryvoice@informa.com

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IndustryVoice Materials: industryvoice@informa.com

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Custom Targeted Email Message Orders: ag.digital@farmprogress.com and mary.fox@farmprogress.com

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Custom Targeted Email Message Materials: mary.fox@farmprogress.com

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Broadcast Orders: display.orders@farmprogress.com

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Broadcast Production and File Submission Instructions: mary.fox@farmprogress.com

SUBMITTING ELECTRONIC FILES FOR PRINT AD MATERIALS Send to: If you cannot use the SendMyAd service, please email the ad material to the following and make sure to include the publication name and issue it is running in: For Display Material: displaymaterial@farmprogress.com For Marketplace Material: marketmaterial@farmprogress.com MECHANICAL REQUIREMENTS ▶ The preferred method of receiving files is through our SendMyAd service, full instructions are noted above. ▶ Total ink density of images should not exceed 300%. ▶ Ads with bleed should not extend 0.125” beyond the trim. ▶ Keep all live matter not intended to bleed 0.25” from trim. Spread ads should allow a total of 0.1875” safety in gutter. ▶ All color and grayscale photo scans should be actual size at a minimum 240 dpi and saved as tiffs. ▶ Please refer your ad production questions to displaymaterial@farmprogress.com.

All artwork provided must use open-source fonts to avoid Informa from incurring usage fees for displayed content in print and digitally. If files are sent with a licensed font, we will request new files that use open source fonts.

ELECTRONIC AD MATERIALS ARE PREFERRED. COMPATIBLE FILE FORMATS BELOW PREFERRED FORMAT Acrobat PDF* Comments PDF/X-1a Version 1.3 OTHER FORMATS Page Layout Program: Adobe InDesign Photo File Formats: TIFF Photoshop EPS

Use extension .INDD, Package for Output.

Use CMYK, Grayscale, or Bitmap. No RGB. Use ASCII Encoding, 8-Bit TIFF Preview.

* All PDFs are considered “final output” and cannot be edited. PDFs that are noncompliant to the PDF/X-1a or press-ready standards will be returned to client for corrections.

17 | Farm Progress — Agriculture’s Information Leader ™

2026 Digital Specifications A comprehensive set of digital guidelines are available by visiting farmprogress.group/specs

18 | Farm Progress — Agriculture’s Information Leader ™

DIGITAL EDITIONS

WOMEN IN THE FIELD SPECIAL MAY EDITION

AD UNIT

SIZE

Full Page

(W/bleed) 10.5” x 12.25”, (trim) 10.25” x 12” - Live 9.25” x 11”

FARM PROGRESS/FARM PRESS DIGITAL EDITION FREQUENCY PUBLICATION

FREQUENCY

Farm Progress

Digital editions of the print publications are posted online 1x month

Farm Press

Digital editions of the print publication is posted online bi-monthly

DIGITAL PRINT EDITIONS SPECS

Full Page Spread (trim) 20.5” x 12” - Live 19.5” x 11” Full Page SPread (w/bleed) 20.75” x 12.25”

Full Page (trim) 10.25” x 12” - Live 9.25” x 11” Full Page (w/bleed) 10.5” x 12.25”

Half Page Horz.

9.5” x 5.5”

Junior Page 7” x 8.25”

Half Page Vert.

4.625” x 11.125”

Qtr. Page 4.625” x 5.5”

19 | Farm Progress — Agriculture’s Information Leader ™

WEBSITE DISPLAY

DISPLAY AD SPECS

AD UNIT

SIZE

Standard Banners

300x250, 320x50,729x90 pixels

Half Page Banner

300x600 pixels

Billboard Ad

970x250 pixels

Big Sky Ads

1920x500 pixels

Site Skins

400x1080 pixels

In-article Video Ads

1280x720 pixels, mp4 file

Floor Ads

1200x90 pixels base unit, 1200x410 pixels expanded unit

Reveal Ads

680x460 pixels desktop, 1024x1024 pixels tablet, 735x736 pixels mobile

A comprehensive set of digital guidelines are available by visiting: farmprogress.group/specs

Banner and Rich Media Ads​

Native Content Marketing | Industry Voice​

Your static or more interactive ads are incorporated and splashed

The Industry Voice program embeds your content directly into our

across the Farm Progress website.​

content management system, so it’s optimized for search and flows in the same fashion as our brands’ editorial content.​

​Big Sky Ads​ Big Sky ads offer a large, full-width and responsive ad experience

Infeed Sidebar & End-of-article Ads​

providing high visibility and prime real estate.

Enhancing the Farm Progress visitors experience, your ads will be placed within the flow of the editorial content and/or at the end of

​Site Skins​

an engaging Farm Progress article.​

Have your brand visually “wrapped” across the different pages of the Farm Progress website, reflecting your brand identity through

Custom Content Channels​

substantial banner ad image placements.​

Promote your unique, branded content in channels specifically tailored to the targeted Farm Progress audience utilizing online

​In-article Video Ads​

targets.​

Your video advertisement strategically positioned within high-quality editorial content, featuring a clear call-to-action

Floor Ads

for reader engagement.

Full rich media interactivity. Fixed, adhesion that sits at the bottom of the browser, remaining in the user’s view, even as they scroll the

Reveal Ads​

page. Begins collapsed, on click the ad spawns a larger canvas that

Reveal Ad is a bold ad with an unexpected scroll-to-reveal

can support social, video and custom content integrations.

appearance.

20 | Farm Progress — Agriculture’s Information Leader ™

FARM PROGRESS WEBSITE DISPLAY AD SPECS

Leaderboard Banner 728 x 90

Sponsor Logo 125x125

Boom Box 300 x 250

Site Skin 120 x 1000

Site Skin 120 x 1000

Boom Box 300 x 250

NEWSLETTER PLACEMENTS INDUSTRY VOICE PAGE LAYOUT EXAMPLE

Leaderboard 670 x 90

21 | Farm Progress — Agriculture’s Information Leader ™

NEWSLETTERS

DISPLAY AD SPECS

AD UNIT

SIZE

Farm Progress State & Regional

300x250 pixels

Farm Progress Leaderboard

670x90 pixels

Farm Press Leaderboard

670x90 pixels

Farm Progress Daily

300x250 pixels

Farm Futures

300x250 and 670x90

RCS MOBILE MESSAGING Our fulfillment team will partner with you to ensure your RCS campaign is seamless from start to finish. Whether you provide ready-to-go content or collaborate with us to create it, we’ll handle the details—making sure your videos, graphics, articles, or product features are formatted, optimized, and delivered directly to our subscriber base.

CONTACT: Katie.Taylor@farmprogress.com for RCS specification questions.

INDUSTRY VOICE Our customer fulfillment team partners with you every step of the way — from collecting your native content to ensuring it’s formatted and published seamlessly. We make the process simple and stress-free, so your message is delivered on time, in the right category, and in a way that matches the look and feel of our site.

CONTACT: industryvoice@informa.com for Industry Voice specifications

22 | Farm Progress — Agriculture’s Information Leader ™

CUSTOM EMAILS Eblast dates will be scheduled based on availability.

Five business days required from receipt of your HTML file for set-up, testing and deployment.

Additional $300/net charge if Farm Progress builds your HTML file, three business days required to build your file.

Message file format: HTML Maximum message file size: 50K Maximum width: 600 pixels (recommend 600) All images for html messages must be hosted online and a full image source link provided.

No JavaScript or Flash coding can be accepted.

Animated GIF files are allowable with the understanding that they will not be viewed for all recipients due to their email programs.

Message file provided must include the sponsor’s physical address per CAN-SPAM rules.

All messages will be sent from: Sponsor and Farm Progress.

Suppression list can be provided in .txt, .csv or Excel format.

BROADCAST Our fulfillment team will partner with you to ensure your broadcast campaign is seamless from start to finish. Whether you provide ready-to-go content or collaborate with us to create it, we’ll handle the details—making sure your videos, graphics, or product are formatted, optimized, and delivered directly to our viewers and listeners.

To submit your commercial spots or radio spots, please email a link to download to angelo@22creativegroup.com and ryan@22creativegroup.com. If you do not have a way to send a download link, you can upload your materials to https://spaces.hightail.com/uplink/ALPI AD UNIT

SIZE

Commercial Spots

1920 x1080 pixels, file type: Quicktime, .mp4 or .mov

Logos

.eps or .png

Pre-produced Graphics

1920 x1080 pixels

23 | Farm Progress — Agriculture’s Information Leader ™

2026 Policies & Conditions

24 | Farm Progress — Agriculture’s Information Leader ™

GENERAL POLICIES & CONDITIONS

GENERAL POLICIES & CONDITIONS

▶ It is understood and agreed that all orders must conform with the conditions set forth in this rate card. We reserve the right to eliminate from all orders any clauses which do not comply. All advertisements are accepted and published entirely on the representation that the Advertising Agency and/or Advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the Advertiser and/or Advertising Agency will indemnify and hold the Farm Progress Limited/Informa PLC (“Publisher” or “Farm Progress” or “Informa,” Farm Progress is an Informa business) harmless from and against any claims or suits for libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including the text and photographs within the advertisements), and other claims based on the contents or subject matter of such publication. ▶ All advertising is subject to publisher’s approval. We reserve the right to refuse copy. Inserts must be approved in advance. Customers who choose not to send a sample in advance will be responsible for any mechanical or postage charges incurred if any requirements are not met. ▶ Orders accepted at rates prevailing when advertisement is scheduled to appear. Cash discounts are not allowed. ▶ All payments must be in United States currency. ▶ Publisher reserves the right to hold an advertiser and its agencies jointly liable for payments due. ▶ Our liability on any advertisement is limited to the net space cost of that advertisement. ▶ Agency commission is 15% to recognized advertising agencies supplying print-ready material. Agency commission does not apply to classified advertisements. ▶ For ads built by publisher, proofs will be returned for approval provided material is received prior to advertising closing date. Advertisement will appear as built without liability unless written revisions are received by closing date. ▶ Editorial-style copy will be labeled with the word “advertisement”. ▶ No order changes or cancellations accepted after closing date. ▶ Position requests are not binding unless confirmed by us in writing. ▶ We are not liable for copy that bleeds off the page due to normal binding and trimming. ▶ Advertising material will be discarded one year from last date of insertion. ▶ Non-compete policy: Farm Progress (Farm Progress Limited, an Informa business) reserves the right to withhold services from any company it determines to be a direct competitor. This policy generally applies to companies who offer print and/or digital advertising, direct marketing, and/or trade shows within the same agricultural markets served by Farm Progress. ▶ Discounts are based on gross dollar volume for space and color during a specified 12-month period for any corporation and its wholly owned subsidiaries. Any discount adjustments, up or down, will be made at the end of the contract year based on actual dollar volume. Dollar volume discounts are based on gross expenditures and paid on net dollars. ▶ Rates, package items, specs are subject to change. Ask about cancellation timing of products when purchasing as some produts have longer cancellation terms due to production timelines.

2026 Media Kit Advancing Agriculture, Together, Through the Unmatched Power of Our Network.

Experience the

TRUST

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