For the Farm Progress team, farming is more than a career it's a passion that has grown over a lifetime. Many of our editors have fond memories of their earliest days growing up in agriculture. For others, their love for farming flourished in their educational and professional fields. Learn how their expertise in agriculture can bring value to your advertising.
We cater to the needs of our readers because we focus on their needs. We focus on that business of livestock production. We are focusing on how we can make them money, how we can tell them about new technologies, how we can help them better communicate with their Community around them. You are not going to find the fluffy article so to speak, you are going to find the article that is going to give you that return on investment. Sarah Muirhead
Weather
Livestock prices
Managing input purchase costs
Government regulations
Labor (employee management/finding help)
Disease/animal health
Investing on new equipment
Investing in purchasing land
Succession planning
Investing in herd expansion
Grain prices
Expansion (adding family to operation)
Investing (saving for the future)
Securing financing
Rent prices
Cropping decisions
Other
Publications are the leading information sources. These are followed by beef specific newsletters, then websites, both beef and general agriculture.
The reader study also showed that subscribers spend, on average, 28 hours per week online reading farm/ranch related articles, internet and video content.
• Multi-species producers
• Nutritionists and veterinarians
• Agribusiness leaders across the livestock industry
• Poultry producers and integrators
• Animal health and vaccine providers
• Feed, equipment, or biosecurity brands focused on poultry operations
• Time-sensitive campaigns
• Emergency response solutions, compliance, or insurance
• Brands looking to stand out in critical news windows
