Stronger Herds. Smarter Businesses. Agriculture’s Livestock Authority. The trusted voice for producers who drive the future of animal agriculture.
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About Farm Progress’ national livestock brands serve as the trusted voice for producers who drive the future of animal agriculture. These publications go beyond the basics, delivering in-depth market analysis, cutting-edge research, and business strategies that help ranchers and livestock operators thrive. From genetics and herd management to sustainability and policy impacts, our coverage keeps livestock producers informed, competitive, and prepared for what’s next. With a pulse on the industry’s biggest challenges and opportunities, these digital magazines serve as both a resource and a community for those shaping the future of beef, dairy, pork, and beyond.
Stronger Herds. Smarter Businesses. Agriculture’s Livestock Authority.
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National Livestock Brands
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Meet the Editors For the Farm Progress team, farming is more than a career —
Sarah Muirhead
sarah.muirhead@farmprogress.com
Anne Hess
anne.hess@farmprogress.com
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“
We cater to the needs of our readers because we focus on their needs. We focus on that business of livestock production. We are focusing on how we can make them money, how we can tell them about new technologies, how we can help them better communicate with their Community around them. You are not going to find the fluffy article so to speak, you are going to find the article that is going to give you that return on investment. Sarah Muirhead
Kristin Bakker
kristin.bakker@farmprogress.com
it's a passion that has grown over a lifetime. Many of our editors have fond memories of their earliest days growing up in agriculture. For others, their love for farming flourished in their educational and professional fields.
Meet some of our team and learn how their expertise in agriculture can bring value to your advertising.
Clint Peck
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clintbeefmag@gmail.com
Nevil Speer
nevil.speer@turkeytrack.biz
JuLee Strub
julee.strub@farmprogress.com
Leading the Herd with Insight and Innovation Total Audience Reach
+375K Livestock brands’ national audience reach across digital editions, newsletters, and website sessions, focused on large scale producers shaping the future of beef, dairy, pork, and beyond.
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$13M+ IN AVERAGE NET LIVESTOCK INCOME
212K
3
LEADING NATIONAL AVERAGE POULTRY INV. LIVESTOCK MAGAZINE BRANDS 106K HOGS PIGS INV. 2,000 BEEF HERD 1.4K DAIRY HERD
Stats based on Farm Progress database analysis and all event post show survey data sets. Data as of 2024 end of year review.
Meeting Producers’ Biggest Challenges Farm Progress’s livestock brands deliver daily and the most relevant content that meets the biggest, topstated challenges for readers resulting in the high print and digital subscriber and reader statistics. Weather
41%
Livestock prices
33%
Managing input purchase costs
33%
Government regulations
25%
Labor (employee management/finding help)
19%
Disease/animal health
18%
Investing on new equipment
17%
Investing in purchasing land
17%
Succession planning
17%
Investing in herd expansion
15%
Grain prices
14%
Expansion (adding family to operation)
8%
Investing (saving for the future)
8%
Securing financing
6%
Rent prices
5%
Cropping decisions Other Based on BEEF 2024 Reader Surveys Information Classification: General
2% 6%
Why Advertise? Advertising through Farm Progress’ highly read and respected digital livestock brands enhances the impact of your messaging to farmers and ranchers. Opportunities include, but not limited to:
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Digital publication advertising
•
Newsletter advertising
•
Podcasts and webinars
•
Digital advertising
The Livestock Brands, as Farm Progress brands, can offer broadcast TV and radio, high quality print, digital reach and coverage, and immersive events. For details on these Farm Progress opportunities, ask your Livestock brand account representative.
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Reader Profile 31,151 Readers 84% Owner / Operator / Manager
Subscribers by Operation Size
69% 200+ All Beef Cattle
45% 200+ Beef Cows & Calves
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About BEEF Magazine is the trusted voice of the cattle industry, delivering in-depth coverage of cow-calf and feedlot production, market trends, and beef policy. Backed by Farm Progress’ legacy of agricultural excellence, BEEF serves progressive cattle producers with timely insights, management tools, and stories from the heart of beef country.
BEEF aims to bring the latest in beef markets, consumer insights, nutrition, health and production to life – dynamically. Inside the digital editions, readers find engaging video, podcasts, slideshows, animation, and more.
Dynamic Editions & Ad Sizes Headline here
BEEF’s dynamic digital editions are tailored to draw in a technical audience interested in
the latest animal nutrition and health A group of black cows in a field AI-generated content may be incorrect.
information. Editions and reports can be shared and downloaded
Feedstuffs is published and deployed bi-monthly with all editions archived on the brand website Each new issue and report is promoted with dedicated eblasts, website popups,
newsletter mentions, and social posts. Display ad sizes: 2-page spread, full-page, and half-page Information Classification: General
BEEF Daily Newsletter Delivered straight to the inbox of cattle producers and beef industry professionals, the BEEF Daily eNewsletter keeps subscribers informed with the latest headlines, market insights, production strategies, and industry commentary. Designed for time-conscious readers, it delivers need-to-know information at a glance— curated by the trusted editorial team behind BEEF Magazine
22,083 Opted-In Newsletter Readers 33% Average Total Open Rate 77% Owner / Operator / Manager
Ranch Focuses 69% 200+ All Beef Cattle
45% 200+ Beef Cows & Calves Information Classification: General
Banner and Rich Media Ads
In-Article Video Ads
Your static or more interactive ads are incorporated
Your video placed as an advertisement inline in
and splashed across the BEEF website in Standard
the engaging articles from the BEEF editorial
ad sizes or Big Sky units.
team including a prompt for the reader to take a specific action.
Reveal Ads A reveal ad on the BEEF website is a high-impact
Native Content Marketing | Industry Voice
display unit that appears on page load and then
The Industry Voice program embeds your
smoothly retracts to reveal the site content.
content directly into our content management system, so it’s optimized for search and flows in
BEEF Website Ads Maximize your reach with personalized digital advertising across the broad network of BEEF webpages, with an engaged readership of ag producers.
Big Sky Ads
the same fashion as our brands’ editorial
A big sky ad on the BEEF website is a premium,
content.
high-visibility display unit positioned at the very
top of the page, delivering a wide, immersive brand
Infeed Sidebar Ads
presence that dominates the header and captures
Enhancing the BEEF visitors experience, your
attention immediately as users arrive on the site.
ads will be placed within the flow of the editorial content of an engaging BEEF article.
Site Skins: Bookend & Billboard Ads Have your brand visually “wrapped” across the
Custom Content Channels
392,153+ Avg. Monthly Web Views*
different pages of the BEEF website with Bookend
Promote your unique, branded content in
and Billboard ads, reflecting your brand identity
channels specifically tailored to the targeted
2.6 Million+ Total Annual BEEF Website Users
through substantial banner ad image placements.
BEEF audience utilizing online targets.
3.9 Million+ Total Annual BEEF Website Views
268,261+ Avg. Monthly Web Users*
*Website Users & Views based on BEEF Jan – Oct 2026 website tracking. Information Classification: General
Reader Profile 20,451 Readers 84% Owner / Operator / Manager
Reader Industry Affiliation • • • • • •
47% Producer / Feeder of Poultry and Livestock 17% Veterinarian 11% Feed / Premix Manufacturer 7% Manufacturer / Distributor / Brokers of Feed Additives, Animal Health Products 5% Nutritionist 12% Other feed industry professionals
Subscribers by Operation Size 20% Beef Operations over 2,500 2% Broiler Operations up to 1M+ 40% Hog Operations over 10,000 2% Turkey Operations up to 1M+ 10% Dairy Operations up to 1K+ 2% Layer Operations up to 1M+ Information Classification: General
About Feedstuffs is the premier source of animal agriculture news, insights, and analysis, delivered exclusively in a dynamic digital format. With a legacy of trusted reporting, the Feedstuffs digital edition provides timely coverage on livestock feed and nutrition, animal health, sustainability, and regulatory updates—tailored for forward-thinking producers, nutritionists, and industry leaders.
In each monthly issue of Feedstuffs, readers find the latest in news, insight, nutrition & health research and livestock production information – all the great content you’ve long relied on Feedstuffs to deliver – and it will be brought to readers in a dynamic new way, filled with video, podcasts, slideshows, animation and more. Readers have the opportunity to engage, share and download content.
Digital Editions & Ad Sizes Feedstuff’s dynamic digital editions are tailored to draw in a technical audience
interested in the latest animal nutrition and health information. A yellow tape around a stack of containers AI-generated content may be incorrect.
Editions and reports can be shared and downloaded
Feedstuffs is published monthly with all editions are archived on the brand website
Each new issue and report is promoted with dedicated eblasts, website popups,
newsletter mentions, and social posts. Display ad sizes: 2-page spread, full-page, and half-page Information Classification: General
Feedstuffs Daily Newsletter The flagship newsletter for the broad animal agriculture industry, Feedstuffs Daily delivers a 5-weekday roundup of news, insights, and expert commentary covering livestock markets, feed and nutrition, animal health, policy, and sustainability. It reaches a diverse audience of decision-makers across beef, dairy, swine, and poultry sectors.
8,952 Opted-In Newsletter Readers 34% Average Total Open Rate
Best for Advertisers targeting: • • •
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Multi-species producers Nutritionists and veterinarians Agribusiness leaders across the livestock industry
Feedstuffs Poultry Monthly Newsletter Tailored exclusively to the poultry sector, Feedstuffs Poultry delivers focused coverage on flock health, biosecurity, feed efficiency, genetics, policy, and processing. With specialized editorial and a poultry-only subscriber base, this newsletter offers highly targeted reach for companies serving the broiler, layer, and turkey markets.
8,952 Opted-In Newsletter Readers 34% Average Total Open Rate
Best for Advertisers Targeting: • • •
Information Classification: General
Poultry producers and integrators Animal health and vaccine providers Feed, equipment, or biosecurity brands focused on poultry operations
Feedstuffs 365 The Feedstuffs 365 videocast brings the voices of animal agriculture directly to listeners—delivering expert interviews, industry analysis, and timely coverage of the issues shaping livestock production today. Hosted by the trusted Feedstuffs editorial team, each episode explores the latest in feed, animal health, policy, and innovation, giving listeners valuable context behind the headlines.
Actively Engaged Podcast Listeners Information Classification: General
•
• • •
On-the-go access to industry news and analysis anytime, anywhere Expert insights from veterinarians, nutritionists, producers, and ag policymakers Timely updates on livestock markets, feed trends, and regulatory changes Deeper dives into complex topics impacting production, sustainability, and profitability Credible storytelling from the legacy brand trusted by animal ag professionals
Custom Podcasts Maximize your reach with personalized digital advertising across the broad network of Feedstuff webpages, with an engaged readership of ag producers.
BEEF Banter From cattle markets and industry policy to production
practices and emerging challenges, BEEF Banter brings timely conversations and expert perspectives to the forefront. Featuring trusted industry voices, the podcast explores the issues, opportunities and decisions shaping the future of the beef industry.
One Health Live Exploring the critical connections between animal, human and environmental health, ONE Health Live brings together leading experts for science-based discussions on the issues impacting animal agriculture. From disease prevention to
food production and sustainability, the podcast delivers insights that help industry professionals navigate today's complex health challenges.
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Banner and Rich Media Ads
In-Article Video Ads
Your static or more interactive ads are incorporated
Your video placed as an advertisement inline in
and splashed across the Feedstuffs website in
the engaging articles from the Feedstuffs
Standard ad sizes or Big Sky units.
editorial team including a prompt for the reader to take a specific action.
Reveal Ads A reveal ad on the Feedstuffs website is a high-
Native Content Marketing | Industry Voice
impact display unit that appears on page load and
The Industry Voice program embeds your
then smoothly retracts to reveal the site content.
content directly into our content management system, so it’s optimized for search and flows in
Feedstuffs Website Ads Maximize your reach with personalized digital advertising across the broad network of Feedstuffs webpages, with an engaged readership of ag producers.
Big Sky Ads
the same fashion as our brands’ editorial
A big sky ad on the Feedstuffs website is a
content.
premium, high-visibility display unit positioned at
the very top of the page, delivering a wide,
Infeed Sidebar Ads
immersive brand presence that dominates the
Enhancing the Feedstuffs visitors experience,
header and captures attention immediately as
your ads will be placed within the flow of the
users arrive on the site.
editorial content of an engaging Feedstuffs article.
Site Skins: Bookend & Billboard Ads
1.1 Million+ Total Annual Feedstuffs Web Views 110,746+ Avg. Monthly Web Views*
596,187+ Total Annual Feedstuffs Web Users 59,619+ Avg. Monthly Web Users* Information Classification: General *Website Users & Views based on Feedstuffs Jan – Oct 2026 website tracking.
Have your brand visually “wrapped” across the
Custom Content Channels
different pages of the Feedstuffs website with
Promote your unique, branded content in
Bookend and Billboard ads, reflecting your brand
channels specifically tailored to the targeted
identity through substantial banner ad image
Feedstuffs audience utilizing online targets.
placements.
Reader Profile 11,697 Readers 67% Report having over 1000+ Hogs Reader Industry Affiliation • • • • •
55% Owner / Operator / Manager 11% Veterinarian 5% Nutritionist 7% Consultants 20% Ag Industry
Ranch Focuses 128,000 Average Number of Hogs
32,500 Average Number of Sows Information Classification: General
About National Hog Farmer is the authoritative voice of the swine industry, delivered in a fully digital format. With expert analysis, production insights, and coverage of global market trends, the National Hog Farmer digital edition equips pork producers with the knowledge to improve herd health, optimize efficiency, and stay ahead in a rapidly evolving industry.
Digital Editions & Ad Specs In each bi-monthly issue of National Hog Farmer, readers find the latest in swine industry news, production
strategies, herd health insights, and global market analysis—all the trusted content National Hog Farmer has delivered for decades. Now presented in a fully digital format, each issue comes to life with video, podcasts, slideshows, and interactive features. Readers can engage with, share, and download content designed to inform and drive decision-making in modern pork production.
National Hog Farmer’s digital editions engage a performance-focused audience—including producers, veterinarians, and swine industry professionals—
interested in cutting-edge herd health, genetics, and production strategies. Each edition is fully shareable and downloadable, providing added exposure for editorial and advertising
A magazine cover with a flag AI-generated content may be incorrect.
content. National Hog Farmer is published bi-monthly, and all digital issues are archived and easily accessible on the brand’s website. Each issue is promoted through dedicated eblasts,
homepage features, newsletter mentions, and social media posts, maximizing reach across digital channels. Display ad options include 2-page spread, full-page, and half-page placements within the interactive digital Information Classification: General
environment.
National Hog Farmer Daily Newsletter The National Hog Farmer Daily Newsletter delivers must-know news, market updates, and expert insights to swine industry professionals every weekday. With a focus on herd health, production efficiency, policy, and global pork trends, this eNewsletter keeps pork producers, veterinarians, and integrators informed and ready to respond in a fast-moving industry.
7,261 Opted-In Newsletter Readers 35% Average Total Open Rate
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Banner and Rich Media Ads
In-Article Video Ads
Your static or more interactive ads are incorporated
Your video placed as an advertisement inline in
and splashed across the NHF website in Standard
the engaging articles from the NHF editorial
ad sizes or Big Sky units.
team including a prompt for the reader to take a specific action.
Reveal Ads A reveal ad on the NHF website is a high-impact
Native Content Marketing | Industry Voice
display unit that appears on page load and then
The Industry Voice program embeds your
smoothly retracts to reveal the site content.
content directly into our content management system, so it’s optimized for search and flows in
National Hog Farmer Website Ads Maximize your reach with personalized digital advertising across the broad network of National Hog Farmer(NHF) webpages, with an engaged readership of ag producers.
744,116+ Total Annual NHF Website Views 74,412+ Avg. Monthly Web Views*
413,805+ Total Annual NHF Website Users 41,381+ Avg. Monthly Web Users*
Information Classification: *Website Users & Views basedGeneral on NHF Jan – Oct 2026 website tracking.
Big Sky Ads
the same fashion as our brands’ editorial
A big sky ad on the NHF website is a premium,
content.
high-visibility display unit positioned at the very
top of the page, delivering a wide, immersive brand
Infeed Sidebar Ads
presence that dominates the header and captures
Enhancing the NHF visitors experience, your ads
attention immediately as users arrive on the site.
will be placed within the flow of the editorial content of an engaging BEEF article.
Site Skins: Bookend & Billboard Ads Have your brand visually “wrapped” across the
Custom Content Channels
different pages of the NHF website with Bookend
Promote your unique, branded content in
and Billboard ads, reflecting your brand identity
channels specifically tailored to the targeted
through substantial banner ad image placements.
NHF audience utilizing online targets.
Contact the Farm Progress Team Solutions.FarmProgress.com/Contact
AAM June 2024 Qualified/Paid Audience FARM FUTURES’ engaged audience of large-scale, profit-oriented producers. AM audited demographics and accredited with an additional audit layer from Farm Progress’ AAM database audit. Farm Futures is an AAM audited publication. *Data collected includes 2024 Farm Progress audience analysis, 2022 census, satisfaction survey and FP+ database. Numbers are collective
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