The Power of the Farm Progress Network
Advancing Agriculture, Together, Through the Unmatched Power of Our Network.
About
Formorethan200years,FarmProgresshasbeenthename farmer'strust.Ourlegacyisbuiltonadeepunderstandingof agriculture’schallengesandopportunities.Today,weleverage thattrusttoleadtheindustryforwardwithcutting-edge content,unmatchedregionalexpertise,andplatformsthat connecttheagriculturecommunityinmeaningfulways.
WhyPartnerwithFarmProgress?
• Wedelivertargetedinsightsanddeepmarketreach, ensuringyourmessageresonateswiththerightaudience whethertheymanage50acresor5,000.
• Weconnectyourbrandwithagriculture’stopinnovators, decision-makers,andleadersthroughhigh-impactevents, media,data,andbroadcasting.
• Wearecommittedtothefutureofagriculture,helping businesseslikeyoursbuildlastingrelationshipswiththe farmersandrancherswhogrowourfood,fuel,andfiber.
FarmProgressisn’tjustamediabrand it’sagriculture’smost powerfulinformationnetwork,connectingfarms,fields,and agribusinessestothetools,knowledge,andinspirationthey needtothriveanddrivegrowth.
Experiencethetrust.
Rooted in Trust. Meet the Editors.
Builtontheexpertiseofoureditorialstaffin partnershipwithourshowteam,FarmProgress isproudtobeagriculture’sinformationleader, withthebestfarmshows,trusted publications,andtimelynewsthatenablesag professionalstomakeinformeddecisionsto improvetheiroperations. STATE
Farm Progress is more than a media brand—it’s an agricultural cornerstone.
FarmProgressstandsatthecenterofagriculture,uniting farmers,ranchersandagribusinessprofessionals throughtheindustry’smosttrustedandcomprehensive informationnetwork. Steepedinhistorywithareach thatspanscoasttocoast andbeyond wedeliver theinsights,connectionsandtoolsthatfuelsuccess acrosstheindustry.
AgricultureLeadership andMarketReach
Supportinglarge-scalefarmandranching operatorsanddecision-makerswithstrategic insightsintoglobalmarkets,advanced technologies,andleadershipexpertise throughstrongeditorial.
Reachwith RegionalRelevance
Connectingfarmerstothestories, solutions,andsuccessstrategiesthat resonateintheirfields,communities, andmarketsthroughourseriesof publications.
Real-TimeEngagement withBroadcastTV&Radio
Bringingtimelynews,trends,and expertisedirectlytoscreens,keeping theagriculturalcommunityinformed andinspired.
ImmersiveExperiences throughEvents
Hostingtheindustry’slargestandmost influentialevents,aswellasnichespecialty events,allwherefarmers,ranchersand agribusinessescometogethertoinnovate, network,andshareknowledge.
TargetedAudienceAccessthroughDigitalOpportunities
Deliveringreachdeepintotheagriculturecommunitythroughdigitalopportunitiesthat includenationwidereaders,websiteviewers,anddatabasetargeting.
Farm Progress Digital: Precision Engagement, Maximum Impact
• DigitalWebsiteAds
• FarmProgressNOWTextAlerts
• FarmProgressDailyNewsletter
• CustomTargetedeBlasts
• IndustryVoiceNativeMarketing
• Continuing Education
• FPNextPodcast
• ExpandedDigitalOpportunitiesthroughFarmProgress
About
Intoday’sfast-pacedworld,reachingtherightaudienceat therighttimeisessential.FarmProgressDigitalharnesses thepowerofdata-driveninsights,expansivereach,and targetedcontentdeliverytoengagetheagriculture communitywhereitmattersmost.
Withanexpansivenationwidenetworkofreaders,website visitors,andindustryprofessionals,weprovidedeep, meaningfulconnectionsthroughtailoreddigital experiences.Whetherit’sthroughourhigh-trafficwebsites, e-newsletters,socialmediachannels,orprecision-targeted databasemarketing,webridgethegapbetween agribusinessesandthefarmerswhorelyonthem. Fromnational-scalevisibilitytohyper-focusedregional outreach,FarmProgressDigitaldeliverstherightmessage totherightaudience backedbythetrustandexpertise thatdefineourbrand.
Reach.Engage.Influence. Agriculture’sDigitalNetwork.
Farm Progress Digital Website Ads
Maximizeyourreachwithpersonalizeddigitaladvertising acrossthebroadnetworkofFarmProgresswebpages,withan engagedreadershipofagproducers.Viewwebsiteadspecsand pricinginsidetheFarmProgressMediaKit.
BannerandRichMediaAds
Yourstaticorinteractiveadsareincorporated andsplashedacrosstheFarmProgresswebsite.
RevealAds
ArevealadontheFarmProgresswebsiteisa high-impactdisplayunitthatappearsonpage loadandthensmoothlyretractstorevealthe sitecontent.
In-articleVideoAds
Yourvideoplacedasanadvertisementinlinein theengagingarticlesfromtheFarmFutures editorialteamincludingapromptforthereader totakeaspecificaction.
NativeContentMarketing|IndustryVoice
BigSkyAds
AbigskyadontheFarmProgresswebsiteisa premium,high-visibilitydisplayunitpositioned attheverytopofthepage,deliveringawide, immersivebrandpresencethatdominatesthe headerandcapturesattentionimmediatelyas usersarriveonthesite.
SiteSkins
Haveyourbrandvisually“wrapped”acrossthe differentpagesoftheFarmProgresswebsite, reflectingyourbrandidentitythrough substantialbanneradimageplacements.
TheIndustryVoiceprogramembedsyour contentdirectlyintoourcontentmanagement system,soit’soptimizedforsearchandflowsin thesamefashionasourbrands’editorial content.
InfeedSidebar&End-of-article Ads
EnhancingtheFarmProgressvisitors experience,youradswillbeplacedwithinthe flowoftheeditorialcontentand/orattheend ofanengagingFarmFuturesarticle.
CustomContentChannels
Promoteyourunique,brandedcontentin channelsspecificallytailoredtothetargeted FarmProgressaudienceutilizingonlinetargets.
Farm Progress RCS Alerts
Buildbrandawarenessanddrive engagementwithproducers’fromacross theU.S.viatheFarmProgressopted-in RCSalertnetwork.
17,000+ Subscribers
Optedinsubscribersformobilemessages
• Fastestgrowingadvertisingchannel. Mobileusage continuestoincreasemakingit today’sgo-tomeansof communication.
• Providesaccesstoaqualified,highlyengagedaudience. SMSsubscribersarerequiredtooptin,meaningthatyour audienceisfilledwithpeoplewhoactivelywanttoengage.
• Enhancesothermarketingchannels.SMSpromotions workwellwithothermarketingmediumstohelpincrease overallcampaignengagement.
• Easytomeasure. Inadditiontocustomerdata,SMSalerts allowyoutogatherawealthofinformationtocontinually improveyourcampaignsROI.
Farm Progress Daily Newsletter
FarmProgressDailyisanafternoonroundupofthenationalandlocalagricultural newsfromtheentireFarmProgressfamily.
It'saquickwayforfarmerstokeepuponissuesimpacting agricultureacrossthecountryaswellashavethe latestnationalnewsonhand.
23,523 NewsletterSubscriberAudienceReach
Delivers Top Daily Insights from Farm Progress News
FarmProgressdistributes16dailynewsletters.The topstoriesareroundedupintothisDaily newsletterfromacrossallthebrands.
Toreachthefull 128K AUDIENCE REACH acrossalltheFarmProgressnewsletters,askyour accountrepresentativeforinformation.
Farm Progress Custom Targeted eBlasts
Emailisstilloneofthebestwaystoreachtherightpeoplewiththeright message.Withourdeeprootsinagriculture,wetapintoInforma’sextensive audienceofengagedfarmers,ranchersandagprofessionals.Targetby production,sizes,geography,crops,irrigationandmore.
Tellusyourgoals,andourteamwillcraftandsendtargetedemailcampaigns thatconnectyouwiththegrowersanddecision-makerswhomattermost.
• BuildCredibility–Alignyourmessagewithatrustedbrandtobuild awarenessandcredibility.
• TargetedOutreach–Ourexperiencedteamhelpsyoucreateatargeted distributionlist.
• ConsistentMessaging–Choosesingleormultipleemailtouchestokeep yourmessagetopofmind.
• DriveTraffic–Drivetraffictoyourwebsiteandincreasebrandvisibilitywith therightaudience.
• BoostEngagement–Boostengagementforproductlaunches, announcements,andpressreleases.
• EventPromotion–Promoteyourpresenceattradeshowsandindustry events.
JOIN US
Industry Voice
Native Marketing
IndustryVoicehelpsyouexpandthereachofyoureducational contentbyplacingitwithinarelevantcategoryonanInforma agriculturebrandsite.Yourbrand’smessageseamlessly integrateswithourtrustededitorialcontent,maintainingthe lookandfeelofourwebsite.Thisensuresanauthentic experienceforreadersactivelysearchingforvaluableinsights. Engageyourtargetaudiencewithrelevant,helpfulinformation whileestablishingyourbrandasathoughtleaderinagriculture.
• ExtendedVisibility–HostedonanInformaagriculture brandsitefor12months.
• Full-ServiceManagement–End-to-endprogram management,includingsetup,promotion,andreporting.
• BrandedContent–Clearlylabeledassponsoredwhile blendingwithrelevanteditorial.
• StrategicPlacement–Appearsinsitefeedsthrough category-basedtagging.
• Multi-ChannelPromotion–Amplifiedviabrand newsletters.
• PerformanceInsights–Detailedreportingprovidedafter programcompletion.
Farm Progress Continuing Education
Positionyourbrandasatrustedresourceforagriculturaleducationbysponsoringourcontinuing educationprogrammingprovidedbyAgCEUOnline.
Withover75,000coursescompletedby12,000+registeredusers,AgCEUOnline.comisthego-toplatform forproducersseekingexpert-ledtrainingindisease,weed,andpestmanagement,nutrientstrategies, productionbestpractices,andregulatorycompliance.Thisisyouropportunitytoconnectwithengaged producerswhilesupportingtheircommitmenttocontinuingeducation.
AllcoursesareaccreditedbytheAmericanSocietyof AgronomyCertifiedCropAdviserprogram.
Expanded Informa Opportunities via Farm Progress
FarmProgress,asanInformaMarketbrand,alsocanofferdeeperreachthroughspecialtyprograms thatharnessthefullpoweroftheFarmProgressdatabaseandassistincraftingspecialtycontent.
• DataMarketingSolutions
• AudienceExtension
• EventExtension
• CustomPostalDirectMail
• ContentMarketingSolutions
• Blogs&Articles
• ContentMultiplier
• DigitalReportReprint
• eBook
• EventKickstart
• ExecutiveQuicktake
• ExplainerVideo
• FastChatVideo
• Infographics
• KeyTakeaways
• ContentMarketingSolutions(cont.)
• Leaders-In
• MarketSpotlight
• EventGuideSolutions
• Short-formContent
• Webinars
• WhitePapers
• LeadServices
• ContentEngagementCenter
• ContentSyndication
• ContentLeadTouch
• ResearchSolutions
• Webinar&VirtualExperienceSolutions
• AccountBasedMarketingCapabilities
