Farm Progress Business Intelligence Product: Farm Futures

Market Insights.

Strategic Advantage.

Trusted by progressive growers, Farm Futures delivers the intelligence producers rely on to navigate markets, manage risk and drive profitability across their operations. Align your brand with the insights shaping high-value decisions across today’s most advanced farms.

About Farm Futures is the business intelligence product for progressive agriculture—delivering market-moving insights, analysis and perspective across today’s most important topics, from commodities and policy to risk and profitability.

With modern editorial content, Farm Futures connects your brand with high-value decision-makers seeking clarity in complex markets and confidence in critical business decisions across their operations.

Now reaching farmers through a multi-channel content delivery network including daily AM and PM newsletters, video series, podcasts, webinars and a special business print feature section across the Farm Progress publication network.

Farm Futures delivers timely insights when and where it matters most.

More than content—it’s the intelligence behind better decisions.

For the Farm Progress team, farming is more than a career — it's a passion that has grown over a lifetime. Many of our editors have fond memories of their earliest days growing up in agriculture. For others, their love for farming flourished in their educational and professional

fields. Learn how their expertise in agriculture can bring value to your advertising.

Watch their videos now!

Our differentiator at Farm Futures is that we are focused on helping farmers succeed for this generation, for this season, but also to do it for the next generation.

Bruce Blythe

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Farmers, in a lot of ways, are like hedge fund traders on Wall Street or big brokers.

They're always watching the bottom line, trying to buy low and sell high.

Ben Potter

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Farm Futures is about helping farmers make more profitable business decisions.

Every single issue, every single day, every single newsletter I put out, that's the core focus behind what we're doing.

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Our Farm Futures editors are part of the Farm Progress editorial team which has a combined 750+ years of experience in ag journalism.

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By leveraging industry expertise, our editors empower readers with comprehensive knowledge.

Pam Caraway

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Rooted in Trust.

Meet the Editors.

Meeting Farmers’ Biggest Challenges Farm Futures delivers daily and the most relevant content that meets the biggest, top-stated challenges for readers resulting in high print and digital subscriber and reader statistics.

Commodity prices

68%

Weather

44%

Managing input purchase costs

35%

Government regulations

19%

Farm Labor (employee management/finding help)

15%

Succession planning

15%

Investing in purchasing land

15%

Disease or weed pressure

14%

Investing in new equipment

13%

Rent prices

9%

Expansion (adding family to operation)

9%

Crop protection decisions

7%

Investing (saving for the future)

7%

Securing financing

6%

Cropping decisions

5%

Other

3%

More Reach to Top Tier Agriculture Audiences Total Circulation

+120K Focused audience on large scale producers and ag commodity marketing

11

$1.3T IN PURCHASING POWER BY FARM FUTURES AUDIENCE

$2.2M

AVERAGE AUDIENCE NET FARM INCOME

HOURS PER WEEK READING PRINT & ONLINE RANCH/ FARM CONTENT

+92% FARM OWNER / OPERATOR / MANAGER

15.9

Consuming farm related online articles / internet

Competitive Analysis The numbers tell the story. Farm Futures has more reach to this top tier audience than anyone in the category. Add in the unique business-focused content to interact with producers and you have a winning combination!

+61%

More subscribers across the Central States

+44% More subscribers across the United States

Corn Market Coverage Farm Futures has more reach to this top tier corn producer audience than anyone in the category. Comparing Farm Business Management Magazines between Farm Futures

500+ Corn Acres Readers

27,300 More

(FF) and Top Producer (TP).

500+ Corn Acre Producers, 86,550 FF vs 59,250 TP

Soybean Market Coverage

50% US Increase

Farm Futures has more reach to this top tier soybean

500+ Soybean Acres Readers

producer audience than anyone in the category. Comparing

27,077 More

Central 94,262 FF over 58,450 TP

Farm Business Management Magazines between Farm

US 120,670 FF over 83,535 TP

Futures (FF) and Top Producer (TP).

Data from Farm Futures Project 2025 and Top Producer AAM 6/2024

46% US Increase

500+ Soybean Acre Producers

Multi-Channel Content Delivery Farm Futures delivers business intelligence to progressive producers through a dynamic mix of digital, video, live experiences and print— meeting decision-makers wherever and whenever they engage.

• • • • • • •

Daily AM & PM Newsletters Ag Marketing IQ Multi-Platform Content The Weekender Video Series Top 10 Tips for Thursday Content Feature Farm Futures Webinars Thought-Leader Event Stage Sponsorships Print Opportunity: Special Business Feature

Farm Futures, as a Farm Progress product, can offer broadcast TV and radio, digital website ads, RCS text alerts, regional and state print and immersive events. For details on these Farm Progress opportunities, ask your Farm Futures account representative or complete our contact form at soluitons.farmprogress.com/contact.

Farm Futures Daily AM / PM Newsletters Twice-daily delivery of timely market updates, analysis and key headlines—reaching producers at the start and close of their trading day when decisions are being shaped and refined. The Farm Futures newsletter subscribers are actively focused on content covering the forces at work in the markets. Farm Futures Daily, from the editors of Farm Progress, is delivered each weekday, 2x per day, a.m. and p.m. with the most up-to-date content and forecasts.

24,615 Opted-In Newsletter Readers 95% Owner / Operator / Manager

Advertiser Details • • •

Sponsorships sold per week Several sponsorship opportunities available See special content opportunities for additional sponsorships that deliver via the newsletter

Farm Futures Ag Marketing IQ Multi-Platform Content Ag Marketing IQ delivers timely, relevant analysis for both producers and traders across three distinct formats: written analysis, In-Depth videos exploring key industry topics, and This Week text updates providing a pulse on current trends. This series offers a consistent stream of thought leadership aligned with the evolving needs of modern agriculture Advertiser Details • • •

Ask for the Ag Marketing IQ sponsorship details Series posted on FarmProgress.com Series promoted across the Farm Progress Network (exact delivery to be formulated on advertiser goals)

Farm Futures “The Weekender” Video Series The Weekender is a weekly video series offering a more relaxed, behind-thescenes look at the people, perspectives, and decisions shaping agriculture today.

Blending industry insight with storytelling, it highlights the journeys, experiences, and ideas driving the business of farming—creating an authentic, engaging environment for brands to connect with a highly invested audience.

Advertiser Details • • •

Sponsorships sold per episode Video posted on FarmProgress.com Video promoted across the Farm Progress Network (exact delivery to be formulated on advertiser goals)

“Top 10 Tips for Thursday” Content Feature Top 10 Tips for Thursday is a weekly, can’t-miss feature delivering expert insight on the most pressing topics in agriculture today. Each edition brings together perspectives and advice from trusted industry voices — in a quick read, quote-based format —crowd sourced and curated by Farm Futures editors to provide timely, relevant guidance. Delivered exclusively through the Farm Futures newsletter, it offers brands a premium opportunity to align with high-impact, highly anticipated content that drives engagement and influence.

Advertiser Details • • •

Sponsor the Top 10 Tips for Thursday Ask about sponsorship details Content released exclusively each week on Thursdays via the Farm Futures AM newsletter

Farm Futures Webinars Focused on markets, risk, succession and profitability, Farm Futures webinars bring timely intelligence to producers and agribusiness leaders navigating an increasingly complex landscape. These sessions offer brands the opportunity to align with high-value, data-driven content while connecting with an audience actively seeking strategic insight and realworld solutions that drive results.

Advertiser Details • • • •

Sponsorships sold per episode Ask about sponsorship details Video podcast posted on FarmProgress.com Video podcast promoted across the Farm Progress Network (exact delivery to be formulated on advertiser goals)

Farm Futures Thought-Leader Event Stage Sponsorships Position your brand at the center of the industry’s most important conversations. Farm Futures Stage Presentations offer a high-visibility platform at premier events, giving sponsors the opportunity to deliver thought leadership directly to engaged, decision-focused audiences.

Aligned with the trusted voice of Farm Futures, these sessions elevate your brand as an industry leader while creating meaningful connections through insight-driven, in-person engagement.

Advertiser Details • •

Sponsorships sold per presentation at the event Sponsor promoted alongside the promotion of the seminar including on screen at presentation, print ads, signage, and more (exact promotion to be formulated based on advertiser goals)

Print Opportunity: Special Business Feature An exciting conversion beginning in 2026, Farm Futures will now be a dedicated Farm Futures business section appearing across the Farm Progress publications—bringing national business insights into regionally trusted environments. Still delivering the powerful insights across the nation alongside the powerful set of state and regional print publications.

120,670 Readers 91% Owner / Operator / Manager National Coverage with Regional Reach Acreages Farmed 2,375

1,313

Average Total Acres

Average Corn Acres

90%

1,263

Over 500 Total Acres

Average Soybean Acres

Contact the Farm Progress Team Solutions.FarmProgress.com/contact