Farm Progress Broadcast and Radio

Trusted Voices.

Timely Insights.

Agriculture’s Network.

Farm Progress’ Broadcast, Radio & Specialty Video Opportunities

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About Agriculture moves fast, and so do we. Farm Progress’ Broadcast platforms deliver real-time insights, expert analysis, and critical news straight to farmers, ranchers, and ag professionals.

Whether it’s on the airwaves or on-screen, our trusted agriculture voices break down complex issues, highlight emerging trends, and provide the timely information the industry needs to stay ahead.

From in-depth market reports to on-the-ground coverage at major farm events, Farm Progress Broadcast keeps agriculture connected—anytime, anywhere.

Our network of experts, journalists, and industry leaders ensures that every segment is tailored to inform, educate, and inspire those who grow our world.

With deep roots in rural communities and a passion for the land, our broadcasters bring authenticity and clarity to every conversation—bridging the gap between complex topics and the people who live them every day.

Trusted Voices. Timely Insights.

Agriculture’s Network.

Information Classification: General

Access the 2025 Broadcast Media Kit for specs, package details and pricing.

The Voice of Agriculture, Wherever You Are Total Audience Reach

+350K Broadcast reach across the US making it a leading network across rural agriculture content.

Programs are also hosted on the Farm Progress Website:

120+

AFFILIATE TV NETWORKS NATIONWIDE

95+

RADIO AFFILIATE NETWORKS NATIONWIDE

LIVE

EVENT APPEARANCES FROM NOTABLE AG TV PERSONALITIES

16 Million Total Annual Website Views 1.3 Million+ Avg. Monthly Farm Progress Web Views

.

7.6 Million Total Annual Website Users 640,000+ Avg. Monthly Farm Progress Web Users

Information Classification: General Farm Progress programming is distributed on the RFD TV Network whose reach is over 53+ million nationwide. Reach varies. Web stats 2024.

The Farm Progress team leads the broadcast business unit that includes television, radio and

online programming that focuses on informative, educational and entertaining ideas to keep producers up to date on products and ideas to improve their productivity and profitability.

Opportunities to cross-promote with Farm Progress’ highly developed producer-reaching magazines, shows, and digital brands enhance broadcast opportunities all year long.

Meet Our Talent Whether it’s on the airwaves or on-screen, our trusted agriculture voices break down complex issues, highlight emerging trends, and provide the timely information the industry needs to stay ahead.

Watch a video from Mike Pearson inviting you to experience the power of advertising on This Week in AgriBusiness and all the FP Broadcast opportunities!

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Mike Pearson

Max Armstrong

Greg Soulje

Mike Pearson was raised in South Central Iowa on his family’s hog and cattle farm.

After college, Mike moved to Grinnell, Iowa to build his own cow herd in addition to working as an agricultural lender. Now as the Broadcast Director for Farm Progress, viewers and listeners can find Mike behind the anchor desk at TWIA across hundreds of affiliate stations on RFD-TV Nationwide and in-person at agriculture industry events.

Armstrong's first job out of college was for the Illinois Farm Bureau as a broadcast editor. Across 42 years, Max was first on WGN radio, and later on the TV Show U.S. Farm Report, until creating the show This Week in AgriBusiness. He continues producing and hosting the Farm Progress America and Max Armstrong’s Midwest Digest daily radio programs as well as hosting Max’s Tractor Shed segment on TWIA.

Meteorologist Greg Soulje is a veteran meteorologist with an over 30-year career in the analysis, consultation, and dissemination of weather information.

Greg hosts the Agriculture Weather Segment on TWIA.

Real -Time Engagement through Broadcast TV & Radio

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This Week in AgriBusiness is a weekly, one-hour television program hosted by legendary ag broadcaster Mike Pearson alongside other Farm Progress talent. The program airs nationally on RFD-TV and regionally on 120+ local television stations across the U.S., delivering in-depth coverage of the latest news, markets, and policy updates shaping agriculture.

This Week in AgriBusiness reaches more than 350 thousand households through RFD-TV nationwide, with satellite distribution through DISH Network, DirecTV, and numerous local cable providers, ensuring wide accessibility for farmers and ag professionals.

Nationally Broadcast. Expertly Hosted.

Agriculture’s Trusted Voices.

Information Classification: General

Access the 2025 Broadcast Media Kit for specs, package details and pricing.

BILLBOARD: Farm Progress Editors

Agriculture Weather Forecast

The weekly recap of timely news from Farm

Meteorologist Greg Soulje’s weather forecast for

Progress Editors. Example: “Farm Progress

the grain fields, feedlots, orchards and

Editor recaps brought to you by”.

vineyards. Two reports per show: (1) Short Term Weather Outlook.; (1) Long Range Forecast.

BILLBOARD: Chad Colby Tech Segment

Example: “Weather brought to you by (sponsor

A spotlight on the newest and greatest

name) where serving the farmer is our focus”.

technology for agriculture. Example: “Chad Colby’s Tech Segment brought to you by

Closed Captioning Announcement

(sponsor name), where serving the farmer is

:10 second announcement airs final minute of

our focus”.

the show. Recorded copy voiced by Mike Pearson with a sponsor sell-line. Example:

Specialty Segments

BILLBOARD: Tractor Shed

Closed captioning of This Week In AgriBusiness

Enhance your brand’s visibility by sponsoring special segments within This Week in AgriBusiness TV programming.

A spotlight on vintage farm power, paying

is brought to you by (sponsor name) where

tribute to the great heritage of American

serving the farmer is our focus”.

agriculture. Example: “Tractor Shed is

Our billboard sponsorships include :10 seconds of recorded copy, voiced by Mike Pearson, featuring a sponsor sell-line and your logo displayed on screen. Additional sponsorship opportunities include the Agriculture Weather Forecast and Closed Captioning Announcements, offering more ways to connect with the ag audience.

sponsored by (sponsor name) where serving the farmer is our focus”.

BILLBOARD: FFA Chapter Tribute Recognizing outstanding chapters and their outstanding young members in the FFA

Scan or click the QR code to access the Broadcast Media Kit for full details.

Information Classification: General

350K+ Audience Reach RFD-TV US affiliate network reach

16 Million Total annual website viewers on FarmProgress.com

organization. Example: “This FFA Chapter Tribute is sponsored by (sponsor name) where serving the farmer is our focus”.

This Week in AgriBusiness programming is featured on RFD-TV and then hosted on the Farm Progress website ongoing. See stats page for data source notes.

120+ TWIA Network Affiliates & RFD-TV

Airs 3 times each weekend on RFD See media kit for full affiliate listings.

Information Classification: General

-TV

95+ RADIO AFFILIATE NETWORKS NATIONWIDE

Farm Progress America is a nationally syndicated radio show and podcast delivering daily insights on key issues in agriculture. Hosted by Mike Pearson, farm broadcaster and host of This Week in AgriBusiness, the show covers farm policy, new ventures, market trends, and more—keeping farmers informed on the latest industry developments.

After airing on radio, Farm Progress America is syndicated as a podcast on Apple Podcasts and Spotify and is available on the Farm Progress website, ensuring easy access anytime, anywhere.

Information Classification: General

Advertising Benefits •

4-minute program offers :60 second spots, as well as :10 second open and closing billboards

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Coverage is concentrated in the Midwest states

•

Shows are posted on all Farm Progress brands online for additional key exposure.

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Weekday programming that delivers daily agricultural-interest content

Special Farm Show Programming & Opportunities

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Showcase Your Brand on the Preview Shows Get featured in the Official Farm Progress Show and Husker Harvest Days Preview Shows, broadcast during Prime Time on RFD-TV before the events. This exclusive opportunity allows exhibitors to highlight what’s coming from your brand and products in a professionally produced segment by the Farm Progress broadcast team.

350K + US Audience Reach RFD-TV affiliate network reach across the US

Heavily Marketed Pre -show Segment is heavily promoted by the event marketing team leading up the show including featured on the home page of the event site.

Run Time Program runs Primetime on RFD-TV prior to the event Production Full, turnkey video production included.

Added Exposure Shared across Farm Progress brands.

Information Classification: General

Showcase Your Brand on the Best of Farm Progress Show The Best of Farm Progress Show (FPS) is an annual TV special broadcast across the U.S., capturing the top innovations, advancements, and exhibitor highlights directly from the FPS. Hosted by Mike Pearson and featuring Max Armstrong alongside other trusted Farm Progress experts, this program delivers high-impact storytelling from some of the most recognized voices in ag broadcasting. Be part of the post-show momentum and showcase your brand to a nationwide audience!

350K + US Audience Reach RFD-TV affiliate network reach across the US

16 Million Total Annual Website Views Segment is hosted on the FarmProgress.com website after airing for continued exposure online.

Run Time 1-hour segment + your segment air multiple times on RFD-TV Assets You own a copy of your 3–4-minute segment.

Production Full, turnkey video production included.

Added Exposure Shared across Farm Progress brands.

Information Classification: General

Bring Star Power to Your Event with Media Personalities Enhance your exhibit space and create a buzz at the Farm Progress Show and Husker Harvest Days by booking one of our renowned Farm Progress personalities. Our industry experts are trusted voices in agriculture, drawing engaged audiences wherever they go. Whether you're hosting a cocktail reception, a special gathering, or an exclusive networking event, our media talent adds a dynamic presence—attracting attendees, sparking conversations, and amplifying your brand’s visibility. Their appearances provide an exclusive opportunity to connect with show attendees in a meaningful and memorable way.

Availability is limited, so secure your Farm Progress media personality today and make your event stand out!

Engage, Entertain, and Elevate Your Brand with Industry Experts Information Classification: General

Position Your Brand as a Thought Leader on the Farm Show Stages Gain exclusive access to a highly engaged audience at the Farm Progress Show and Husker Harvest Days with a featured presentation on the Hospitality Tent stage. This opportunity, hosted by the Farm Progress broadcast team, positions your brand as an industry leader in front of top agricultural decision-makers. Your session will be promoted through event marketing channels, including online schedules, show programs, and on-site signage. Plus, every session is recorded—giving you not only in-person audience engagement but also extended reach through the Farm Progress website event content page. You'll also receive a copy of the recording for your own marketing use, ensuring long-term value beyond the show.

Information Classification: General

Custom Broadcast Production Services for Your Brand The Farm Progress broadcast team offers a full suite of additional production services to elevate your brand’s storytelling. From onlocation filming and in-depth interviews to professional editing, audio production, and custom content creation, our experienced team delivers high-quality, engaging media tailored to your needs.

Whether you need a polished promotional video, specialized event coverage, or a custom broadcast segment, we have the expertise and resources to bring your vision to life. Let us help you craft compelling content that resonates with your audience and extends your brand’s reach.

• • • • • Information Classification: General

Video production services Audio services Location filming Full editing production And more…

Contact the Farm Progress Team Solutions.FarmProgress.com/Contact

AAM June 2025 Qualified/Paid Audience FARM FUTURES’ engaged audience of large-scale, profit-oriented producers. AAM audited demographics and accredited with an additional audit layer from Farm Progress’ AAM database audit. Farm Futures is an AAM audited publication. *Data collected includes 2025 Farm Progress audience analysis, 2022 census, satisfaction survey and FP+ database. Numbers are collective

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The Power of the Farm Progress Network

Information Classification: General Solutions.FarmProgress.com