About
Agriculture moves fast, and so do we. Farm Progress’ Broadcast platforms deliver real-time insights, expert analysis, and critical news straight to farmers, ranchers, and ag professionals.
Whether it’s on the airwaves or on-screen, our trusted agriculture voices break down complex issues, highlight emerging trends, and provide the timely information the industry needs to stay ahead.
From in-depth market reports to on-the-ground coverage at major farm events, Farm Progress Broadcast keeps agriculture connected anytime, anywhere.
Our network of experts, journalists, and industry leaders ensures that every segment is tailored to inform, educate, and inspire those who grow our world.
With deep roots in rural communities and a passion for the land, our broadcasters bring authenticity and clarity to every conversation bridging the gap between complex topics and the people who live them every day.
Voices.TimelyInsights.
Accessthe2025Broadcast MediaKitforspecs,package detailsandpricing.
The Voice of Agriculture, Wherever You Are
TotalAudienceReach
Meet Our Talent
Whetherit’sontheairwavesoron-screen,ourtrusted agriculturevoicesbreakdowncomplexissues,highlight emergingtrends,andprovidethetimelyinformationthe industryneedstostayahead.
The Farm Progress team leads the broadcast business unit that includes television, radio and online programming that focuses on informative, educational and entertaining ideas to keep producers up to date on products and ideas to improve their productivity and profitability. Opportunities to cross-promote with Farm Progress’ highly developed producer-reaching magazines, shows, and digital brands enhance broadcast opportunities all year long.
WatchavideofromMikePearson invitingyoutoexperiencethepower ofadvertisingonThisWeekin AgriBusinessandalltheFPBroadcast opportunities!
MikePearsonwas raisedin SouthCentralIowaonhis family’shogandcattlefarm. Aftercollege,Mikemovedto Grinnell,Iowatobuildhis owncowherdinadditionto workingasanagricultural lender.NowastheBroadcast DirectorforFarmProgress, viewersandlistenerscanfind Mikebehindtheanchordesk atTWIAacrosshundredsof affiliatestationsonRFD-TV Nationwideandin-personat agricultureindustryevents.
Armstrong'sfirstjoboutof collegewasfortheIllinois FarmBureauasabroadcast editor.Across42years,Max wasfirstonWGNradio,and laterontheTVShow U.S. Farm Report,untilcreating theshow This Week in AgriBusiness. Hecontinues producingandhostingthe FarmProgressAmericaand MaxArmstrong’sMidwest Digestdailyradioprograms aswellashostingMax’s TractorShedsegmenton TWIA.
MeteorologistGregSouljeisa veteranmeteorologistwithan over30-yearcareerinthe analysis,consultation,and disseminationofweather information. GreghoststheAgriculture WeatherSegmentonTWIA.
MikePearson MaxArmstrong GregSoulje
Real -Time Engagement through Broadcast TV & Radio
ThisWeekinAgriBusinessisaweekly,one-hourtelevision programhostedbylegendaryagbroadcasterMikePearson alongsideotherFarmProgresstalent.Theprogramairs nationallyonRFD-TVandregionallyon120+localtelevision stationsacrosstheU.S.,deliveringin-depthcoverageofthe latestnews,markets,andpolicyupdatesshapingagriculture.
ThisWeekinAgriBusinessreachesmorethan350thousand households throughRFD-TVnationwide,withsatellite distributionthroughDISHNetwork,DirecTV,andnumerous localcableproviders,ensuringwideaccessibilityforfarmers andagprofessionals.
NationallyBroadcast.ExpertlyHosted. Agriculture’sTrustedVoices.
Accessthe2025Broadcast MediaKitforspecs,package detailsandpricing.
BILLBOARD:FarmProgressEditors
TheweeklyrecapoftimelynewsfromFarm ProgressEditors.Example:“FarmProgress Editorrecapsbroughttoyouby”.
BILLBOARD:ChadColbyTechSegment
Specialty Segments
Enhanceyourbrand’svisibilitybysponsoringspecialsegments withinThisWeekinAgriBusinessTVprogramming.
Ourbillboardsponsorshipsinclude:10secondsofrecorded copy,voicedbyMikePearson,featuringasponsorsell-lineand yourlogodisplayedonscreen.Additionalsponsorship opportunitiesincludetheAgricultureWeatherForecastand ClosedCaptioningAnnouncements,offeringmorewaysto connectwiththeagaudience.
AgricultureWeatherForecast
ScanorclicktheQRcodetoaccess theBroadcastMediaKitforfulldetails.
Aspotlightonthenewestandgreatest technologyforagriculture.Example:“Chad Colby’sTechSegmentbroughttoyouby (sponsorname),whereservingthefarmeris ourfocus”.
BILLBOARD:TractorShed
Aspotlightonvintagefarmpower,paying tributetothegreatheritageof American agriculture.Example:“TractorShedis sponsoredby(sponsorname)whereserving the farmerisourfocus”.
BILLBOARD:FFAChapterTribute
Recognizingoutstandingchaptersandtheir outstandingyoung membersintheFFA organization.Example:“ThisFFAChapter Tributeissponsoredby(sponsorname)where servingthefarmerisourfocus”.
MeteorologistGregSoulje’sweatherforecastfor thegrainfields,feedlots,orchardsand vineyards.Tworeportspershow:(1)ShortTerm WeatherOutlook.;(1)LongRange Forecast. Example:“Weatherbroughttoyouby(sponsor name)whereservingthefarmerisourfocus”.
ClosedCaptioningAnnouncement
:10secondannouncementairsfinalminuteof theshow.RecordedcopyvoicedbyMike Pearsonwithasponsorsell-line.Example: ClosedcaptioningofThisWeekInAgriBusiness isbroughttoyouby(sponsorname)where servingthefarmerisourfocus”.
350K+ Audience Reach
RFD-TVUSaffiliatenetworkreach
16 Million
Totalannualwebsiteviewers onFarmProgress.com
ThisWeekinAgriBusinessprogramming isfeaturedon RFD-TVandthenhostedon theFarmProgress website ongoing. Seestatspage fordatasourcenotes.
TWIANetwork
Affiliates&RFD-TV
Airs 3 times each weekend on RFD -TV
Seemediakitforfullaffiliatelistings.
RADIOAFFILIATE NETWORKS NATIONWIDE
FarmProgressAmericaisanationallysyndicatedradioshowandpodcastdelivering dailyinsightsonkeyissuesinagriculture.HostedbyMikePearson,farmbroadcasterand hostofThisWeekinAgriBusiness,theshowcoversfarmpolicy,newventures,market trends,andmore keepingfarmersinformedonthelatestindustrydevelopments.
Afterairingonradio,FarmProgressAmericaissyndicatedasapodcastonApple PodcastsandSpotifyandisavailableontheFarmProgresswebsite,ensuringeasy accessanytime,anywhere.
AdvertisingBenefits
• 4-minuteprogram offers:60secondspots,aswell as:10secondopenandclosingbillboards
• CoverageisconcentratedintheMidweststates
• ShowsarepostedonallFarmProgressbrands onlineforadditionalkeyexposure.
• Weekdayprogrammingthatdeliversdaily agricultural-interestcontent
Special Farm Show Programming & Opportunities
Showcase Your Brand on the Preview Shows
GetfeaturedintheOfficialFarmProgressShowandHuskerHarvestDaysPreview Shows,broadcastduringPrimeTimeonRFD-TVbeforetheevents.Thisexclusive opportunityallowsexhibitorstohighlightwhat’scomingfromyourbrandand productsinaprofessionallyproducedsegmentbytheFarmProgressbroadcastteam.
350K + US Audience Reach
RFD-TVaffiliatenetworkreachacrosstheUS
Heavily Marketed Pre -show
Segmentisheavilypromotedbytheevent marketingteamleadinguptheshowincluding featuredonthehomepageoftheeventsite.
Run Time ProgramrunsPrimetimeonRFD-TVpriortotheevent
Production Full,turnkeyvideoproductionincluded.
Added Exposure SharedacrossFarmProgressbrands.
Showcase Your Brand on the Best of Farm Progress Show
TheBestofFarmProgressShow(FPS)isanannualTVspecialbroadcastacrossthe U.S.,capturingthetopinnovations,advancements,andexhibitorhighlightsdirectly fromtheFPS.HostedbyMikePearsonandfeaturingMaxArmstrongalongsideother trustedFarmProgressexperts,thisprogramdelivershigh-impactstorytellingfrom someofthemostrecognizedvoicesinagbroadcasting.Bepartofthepost-show momentumandshowcaseyourbrandtoanationwideaudience!
350K + US Audience Reach
RFD-TVaffiliatenetworkreachacrosstheUS
16 Million Total Annual Website Views SegmentishostedontheFarmProgress.comwebsite afterairingforcontinuedexposureonline.
Run Time 1-hoursegment+yoursegmentairmultipletimesonRFD-TV Assets Youownacopyofyour3–4-minutesegment.
Production Full,turnkeyvideoproductionincluded.
Added Exposure SharedacrossFarmProgressbrands.
Bring Star Power to Your Event with Media Personalities
EnhanceyourexhibitspaceandcreateabuzzattheFarm ProgressShowandHuskerHarvestDaysbybookingoneofour renownedFarmProgresspersonalities.Ourindustryexpertsare trustedvoicesinagriculture,drawingengagedaudiences wherevertheygo.Whetheryou'rehostingacocktailreception,a specialgathering,oranexclusivenetworkingevent,ourmedia talentaddsadynamicpresence attractingattendees,sparking conversations,andamplifyingyourbrand’svisibility.Their appearancesprovideanexclusiveopportunitytoconnectwith showattendeesinameaningfulandmemorableway. Availabilityislimited,sosecureyourFarmProgressmedia personalitytodayandmakeyoureventstandout!
Engage,Entertain,andElevate YourBrandwithIndustryExperts
Position Your Brand as a Thought Leader on the Farm Show Stages
GainexclusiveaccesstoahighlyengagedaudienceattheFarmProgressShowandHuskerHarvestDayswithafeatured presentationontheHospitalityTentstage.Thisopportunity,hostedbytheFarmProgressbroadcastteam,positionsyourbrand asanindustryleaderinfrontoftopagriculturaldecision-makers.Yoursessionwillbepromotedthrougheventmarketing channels,includingonlineschedules,showprograms,andon-sitesignage.Plus,everysessionisrecorded givingyounotonly in-personaudienceengagementbutalsoextendedreachthroughtheFarmProgresswebsiteevent contentpage.You'llalso receiveacopyoftherecordingforyourownmarketinguse,ensuringlong-termvaluebeyondtheshow.
Custom Broadcast Production Services for Your Brand
TheFarmProgressbroadcastteamoffersafullsuiteofadditional productionservicestoelevateyourbrand’sstorytelling.Fromonlocationfilmingandin-depthinterviewstoprofessionalediting, audioproduction,andcustomcontentcreation,ourexperienced teamdelivershigh-quality,engagingmediatailoredtoyourneeds. Whetheryouneedapolishedpromotionalvideo,specializedevent coverage,oracustombroadcastsegment,wehavetheexpertise andresourcestobringyourvisiontolife.Letushelpyoucraft compellingcontentthatresonateswithyouraudience andextendsyourbrand’sreach.
• Videoproductionservices
• Audioservices
• Locationfilming
• Fulleditingproduction
• Andmore…
The Power of the Farm Progress Network
