Issuu

STAFF

SARAH MUIRHEAD

MG. DIRECTOR, LIVESTOCK GROUP 612-709-5790

Sarah.Muirhead@farmprogress.com

ANN HESS LIVESTOCK EDITOR / DIGITAL SOLUTIONS MANAGER 605-651-2220

Ann.Hess@farmprogress.com

KRISTIN BAKKER

DIGITAL CONTENT SPECIALIST 612-986-1687

Kristin.Bakker@farmprogress.com

CINDY JOHNSON SALES REPRESENTATIVE 217-433-8401

Cindy.Johnson@farmprogress.com

JULEE STRUB DIRECTOR, STRATEGIC ACCOUNTS 515-729-9972

JuLee.Strub@farmprogess.com

CLINT PECK CONTENT CONTRIBUTOR ClintBeefMag@gmail.com

MICHELLE NEVIEW ACCOUNT EXECUTIVE 630-319-3528

Michelle.Neview@farmprogress.com

NEVIL SPEER CONTENT CONTRIBUTOR Nevil.Speer@turkeytrack.biz

DIGITAL EDITIONS

Creating dynamic digital experiences.

BEEF Magazine digital editions allow producers to access top news and information with the click of a button. Whether on their desktop, tablet, or mobile phone, digital editions provide easy access to their favorite content.

ADVANTAGES OF DIGITAL:

Timely

– Provides readers instant access to the latest issue

Interactive

– Enhances the user experience through interactive elements including video, article narration, polls, animation and more

Portable

– Delivers responsive content to devices and platforms anywhere and anytime of day

Sharable

– Allows readers to easily share and download content

Metrics

– Generates user data and analytics to help you better reach your target audience

BEEF MAGAZINE DIGITAL EDITIONS

DIGITAL EDITIONS SPECS

Please provide a URL with your digital ad to a website of your choice. Tracking URLs are not accepted. For information on marketplace and classified digital ad rates, please contact your sales rep.

* Digital edition ads do not bleed off the page, so an outside margin of white space built into the ad dimensions would be a benefit visually. *Spread placements can be in-article or as stand-alone placement between chapters.

WEBSITE - Ad Banners and Rich Media

BeefMagazine.com

has Groundbreaking New Functionality

Our new and exciting BeefMagazine.com website design offers marketers even more innovative ads and promotion units, SOV options and serves producers with easy-access and more interactive options. We’re excited to offer you these new opportunities. Please consult with your Farm Progress account representative to learn more about our extensive digital ad units and audience impact options.

Web Ad Sizes and Placements

Website Advertising Rate

Positioning options: All ads are “run of site” unless otherwise scheduled.

Please consult with your Farm Progress account representative to learn more about our extensive digital ad units and audience impact options.

Digital Ad Guidelines and Specs:

https://assets.informa.com/advert/markets/Ag_Digital_Specs_2023. pdf

Ad Materials and Orders

Orders and materials are due one week prior to launch date. Send signed orders to: ag.digital@farmprogress.com Send ad materials to: https://informa.sendmyad.com

WEBSITENew! Big Sky Ad Unit

Exclusive Sponsorship Ads Give You Dominant

Messaging

The new Big Sky high-impact ad unit offers a large, full-width, responsive ad experience that shares prime real estate with our editorial content.

• Built for static text + imagery or video creative (gif, jpg, or png accepted)

• Displays on desktop and mobile

• Image-only option (1920x500 px)

• Video-only option (1920x500 px) with total run time of 30 seconds or less (autoruns on mute)

• Most third-party impression or click trackers allowed

REVEAL ADS

Maximize Impact with Dynamic, HighEngagement Reveal Ads

Deliver your message through an immersive, scroll-to-reveal ad that commands attention on any device.

• Exclusive weekly sponsorship (Monday-Sunday)

• Can deliver videos and other rich media

• Displays on Desktop, Tablet, and Mobile

Please consult with your Farm Progress account representative to learn more about our extensive digital ad units and audience impact options.

Download our Digital Ad Guidelines and Specs: https://assets.informa.com/advert/markets/Ag_Digital_ Specs_2023.pdf

Ad Materials and Orders Orders and materials are due one week prior to launch date.

Send signed orders to: ag.digital@farmprogress.com Send ad materials to: https://informa.sendmyad.com

All General Rate Policies, Terms and Contract Regulations as published within the Beef Magazine Commercial Rate Card apply.

WEBSITE - Site Skin Ads

Site Skin Ads

Exclusive Sponsorship Ads Give You

Dominant Messaging

Site Skin ad units (2 panels on a page) provide exclusive sponsorship and give you 100% SOV with extra messaging impact.

• Welcome ads are scheduled in weekly increments, Monday-Sunday.

• Exclusive sponsorship.

• Runs nationally.

• Appears on desktop computers only.

+Additional production charge of $525 applies, per ad, per schedule.

Please consult with your Farm Progress account representative to learn more about our extensive digital ad units and audience impact options.

Digital Ad Guidelines and Specs: https://assets.informa.com/advert/markets/Ag_Digital_Specs_2023.pdf

Ad Materials and Orders

Orders and materials are due one week prior to launch date. Send signed orders to: ag.digital@farmprogress.com Send ad materials to: https://informa.sendmyad.com

WEBSITE - SPONSORED TOPIC PAGES

Web Ad Sizes and Placements

Use Sponsored Category Pages to —

• Create a concentrated brand impact environment for your promotional messages.

• Align your company around a specific industry topic.

WEBSITE - In-Article Video Ads

High Impact Video Marketing Embedded In the Heart Of An Editorial Article Page to Ensure Maximum Exposure

Place your video directly within our editorial article layout to put your brand or company messaging in front of producers in a highly effective environment and user-friendly experience.

Overview:

• Optimal user experience:

• Plays when visible on user’s screen, pauses when user can’t see it onscreen; resumes when in view again.

• Audio initiated with mouse click.

• Video disappears from body of article once played to completion, making it less intrusive to the user’s experience.

• Premium environment for short 30-60 second videos –between two paragraphs for more focused, attentive viewer engagement.

• Guaranteed viewability – only plays when more than 50% in view on user’s screen.

• Available full-run, national scheduling only.

RATE Per video $160 CPM (net)

• Available for national scheduling only

Web Ad Sizes and Placements

Please consult with your Farm Progress account representative to learn more about our extensive digital ad units and audience impact options.

Digital Ad Guidelines and Specs: https://assets.informa.com/advert/markets/Ag_Digital_Specs_2023.pdf

Ad Materials and Orders

Orders and materials are due one week prior to launch date. Send signed orders to: ag.digital@farmprogress.com Send ad materials to: https://informa.sendmyad.com

All General Rate Policies, Terms and Contract Regulations as published within the Beef Magazine Commercial Rate Card apply.

WEBSITE –Native Content Marketing Custom

Impact Our Highly-engaged Website User Audiences

Use a Custom Content Channel (CCC) to position your brand or company as an industry leader. As producers learn about new ideas, practices and products, your brands benefit.

Achieve your branding goals and develop purchase intent by increasing the awareness and understanding among your prime producer audiences. Your CCC provides a regular cadence of your native content across our website for a year or more – with 100% share of voice on your primary landing page and your secondary article pages

A CCC project can supercharge your brand or product. You work with our editorial native content specialists to develop your program that becomes a new content channel that doesn’t already exist on our site. The program you design can include articles, video, audio, social, search, etc. Our developed web audience consumes your content within our editorial environment where we promote your new/refreshed content throughout the span of your project.

Key Elements

1. Custom Program Web Page- The sponsor and site editor jointly selects the title of program page/custom content channel.

2. Editorial Content - Curated editorial content added to program by the Farm Progress editorial team each month.

3. Sponsor-Provided Content- Two to four pieces of sponsorprovided content may be added per month. Sponsor has the option to supply more content assets initially to make the Center more robust. Marked as sponsored content, appears in-line with editorial content and search results. Informative articles, videos, infographics, downloadable white papers, etc. are accepted asset types.

4. Branding & Banner Ads- Sponsor’s logo appears in program page header. The sponsor also receives 100% ownership of all standard digital display positions on the content channel and on the top of content pages that clickthrough from the channel.

5. Featured Content Block- Optional featured content box for one additional resource (white paper, video, etc.).

6. Optionally add a X, Facebook, or LinkedIn feed.

7. Reporting- Includes content and advertising metrics.

CCC projects combine client supplied/sponsored content assets and editorially produced content.

Custom Content Channel Includes

• During the annual sponsorship, up to 10 pieces of sponsored content would run through Industry Voice at the time of posting. IV content is announced in a respective site newsletter, on the site’s social media and with text ads for one month. It is also archived on the content channel.

• Two targeted email messages (up to 30,000 selected names) to introduce your target audience to your CCC plus two additional during the year.

• Direct link posted as a content feature.

• Rotating large format ad on the site Home Page linking to the landing page.

Investment

• Pricing is dependent on the scope of your project. Consult with your Farm Progress account representative to outline your vision for your CCC. Minimum 12 month commitment needed.

Consult with your Farm Progress account representative to learn more about our extensive digital ad units and products. Request the detailed Custom Content Channel resource kit.

Rectangle

BROADCAST

Broadcast Sponsor Opportunities Designed to Build Your Brands and Market Reach Farm Progress’ Broadcast Options

Reach producers across the nation’s key ag production areas using our leading farm radio, TV and webcast programming and custom video and audio services from notable personalities in American agriculture, including hosts Mike Pearson and Max Armstrong.

Options include:

• Weekday radio programing

• Weekly TV programing

• Special event broadcast features

• Always-on webcasts

• Custom video/audio production services

Mike Pearson Director, Broadcasting

Farm Progress America — Radio program that broadcasts on the Farm Progress America Affiliated Radio Network each weekday.

Best of Farm Progress Show, the annual TV program that is broadcast across the U.S. and gives each sponsor a turnkey video segment for a multitude of additional marketing applications

This Week in Agribusiness, the weekly TV program farmers across the U.S. turn to for farming news, weather and commentary from the most trusted names in agriculture, Mike Pearson, Max Armstrong and Greg Soulje.

Countdown to Farm Progress Show and Countdown to Husker Harvest Days online web programs with multiple audio webcasts to promote the sponsors’ brands and exhibits in ads hosted on the respective event websites

MOBILE MESSAGING -

Geofencing Ad Delivery

Mobile Geofencing Ad Delivery

Exclusive Customer & Prospect Connection & Messaging

Touch your customers and prospects within the geography you select.

• Your ads are delivered to mobile devices when websites are accessed within the geography you select.

• Perfect for targeting your customers and prospects ...

• When they are at or near an event — trade shows, conferences, private events. Use this tool to invite them to your exhibit or connect with you while you are at a conference.

• Target messages to specific geographies where your customers or prospects are located when they are “on the move.”

• Mobile ad sizes: 300x250 and 320x50.

• Please contact your Farm Progress account manager to discuss program options, pricing and ideas.

Mobile Ad Sizes and Placements

Please consult with your Farm Progress account representative to learn more about our extensive digital ad units and audience impact options.

Digital Ad Guidelines and Specs: https://assets.informa.com/advert/markets/Ag_Digital_Specs_2023.pdf

Ad Materials and Orders

Orders and materials are due one week prior to launch date.

Send signed orders to: ag.digital@farmprogress.com

Send ad materials to: https://informa.sendmyad.com

All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply.

FARM PROGRESS EVENT OPPORTUNITIES

From the largest outdoor farm shows to highly focused specialty gatherings, Farm Progress Events set the stage for innovation, collaboration and progress.

Our industry-leading experiences bring together farmers, ranchers, and agribusiness leaders in dynamic environments designed to drive agriculture forward.

Whether it’s showcasing groundbreaking row crop innovations at Farm Progress Show, exploring the latest in livestock and irrigation management at Husker Harvest Days, discovering cutting-edge technology indoors at the New York Farm Show, or diving into organic and specialty farming at the Organic Grower Summit, our events provide hands-on opportunities to learn, network, and do business.

Farm Progress events aren’t just gatherings—they are the meeting places for agriculture’s brightest minds and boldest ideas.

Ask about booth space, special feature opportunities such as the BEEF Building at Husker Harvest Days, sponsorships that extend your branding on-site, or media bundling packages.

The Nation’s Largest Outdoor Farm Show

For over 70 years, the largest outdoor farm show in the nation has brought farmers and agriculture businesses together. Thousands of high-acreage growers and producers come to the Farm Progress Show annually to connect with and purchase from agribusiness exhibitors.

World’s Largest Totally Irrigated Working Farm Show

Join us at Husker Harvest Days, where agriculture isn’t just a business, it’s a passion shared for over 45 years. With attendees having 2,500+ acres farmed on average and an average of 895+ cattle head, our event provides exhibitors with a unique opportunity to connect with a dedicated agricultural audience.

The Premier Event Serving Organic Producers & Suppliers

The Organic Grower Summit delivers first-hand insights across a variety of areas, ranging from ag tech to food safety and sustainability. With engaging educational sessions, insightful keynote presentations, and a jam-packed tradeshow floor, this is the event to showcase your services to premier organic growers and companies.

The Northeast’s Premier Indoor Farm Show

The New York Farm Show connects thousands of farmers and agriculture professionals with industry-leading exhibitors offering a unique opportunity to showcase the latest innovations in farm equipment, crop protection, seed technology, and more.

eNEWSLETTERSBEEF Daily

TOTALLY RESPONSIVE MOBILE OPTIMIZED DESIGN

BEEF Daily

BEEF Daily provides daily industry insight from BEEF Daily editors each business morning that includes news, business, policy, markets and nutrition and health research. Content is specifically created for BEEF Daily readers and users.

FREQUENCY: Monday through Friday, 7 a.m. Central OPT-IN EMAIL SUBSCRIBERS: 26,803

Beef Magazine Daily - Ad Types and Rates

Leaderboard Ad

Rectangle Ad

Ads rotate position location.

$1,080/week per ad

$770/week per ad

eNewsletter Ad and Image Specs

Maximum file size: 50k.

File types accepted: JPG, static/animated GIF only. No rich media. 72 dpi image resolution. Note: Many Outlook users cannot view all contents of animated GIFs; it is recommended that the first frame of your animated GIF be a stand-alone or call to action frame.

All ads are subject to rotating positions through the duration of the sponsor’s contract.

eNewsletter Ad Sizes and Placements

eNewsletter Orders and Materials

Orders and materials due 10 business days prior to schedule start date.

Send signed orders to: ag.digital@ farmprogress.com

Please consult with your Farm Progress account representative to learn more about our extensive digital ad units and audience impact options.

Digital Ad Guidelines and Specs: https://assets.informa.com/advert/markets/Ag_Digital_ Specs_2023.pdf

All General Rate Policies, Terms and Contract Regulations as published within the

Magazine Commercial Rate Card apply.

DIGITAL — Audience Extension/Programmatic

Create a consistent presence online among your most valuable

prospects as they move around the web or use Facebook with Audience Extension

Audience Extension is a targeted online audience-reach tool that keeps your brand top of mind among the producer targets most important to you as they browse the web, Facebook or YouTube. Tactics:

1. Audience Extension - Targeted safe sites across the web.

2. Audience Extension Pre-Roll Video - Reach producers across the web with your video pre-roll messages.

3. Native Image/Headline Ads - Targeted safe sites across the web.

4. Audience Extension on Facebook, Link Ads - Social Audience Extension on Facebook with over 1.4 billion registered users and 936 million daily users. See production specifications for details.

5. Audience Extension on Facebook, Lead Ads - Social Audience Extension on Facebook with lead capturing capabilities. See production specifications for details.

6. YouTube Native Video Link Ads - Promote your video on your YouTube channel. See production specifications for details.

How it works:

• You define the demographic profile of producers you want to reach and the tactics to reach them.

• The Farm Progress database USAgriculture Masterfile® provides the base for identifying Audience Extension segments.

• With extensive first-party data create an audience pool developed on producer demographics you select; segmentation is available by production type, by acre/herdsize, by state etc.

• Producers within the pool are served your ads across 98% of the web.

• Economically delivers added frequency to identified prospects and customers.

• Campaigns require 10 business day lead time.

• Targeting Key Performance Indicators (KPIs) for display at >70% viewability, 0.15% CTR. Pre-rolls >50% completion rate.

Audience Extension Program Pricing

100,000+ Impressions Per Tactic, Per Calendar Month

Display Ads (combined sizes 300x250, 728x90, 300x600, 320x50)

Video Pre-rolls (:15 and :30 seconds)

Native Image/Headline Ads (Headline/Text/Image)

Facebook Newsfeed Link Ad (Link ads, no lead capturing)

Facebook Newsfeed Lead Ad (Lead capturing)

YouTube Native Video Link Ad (In-stream or Discovery ads)

NOTE: Companies advertising on a.) Facebook must have a Facebook page and/or b.) YouTube must have a YouTube channel and will need to provide a representative of Farm Progress Ltd. (“Farm Progress”) permission to access your page to provide reader-initiated links and/or leads. Advertiser expressly grants Farm Progress permission to share a link of the Advertisement directly to Facebook and/or YouTube. Additional information will be provided upon request.

All General Rate Policies, Terms and Contract Regulations as published in the current Rate Card apply. Rates and ad sizes subject to change.

Audience Extension on websites: Delivered on safe, recognized websites, mobile apps and platforms. Here’s a sampling of sites where your ads would appear. NOTE: You may supply a list of sites URLs you want to blacklist.

DIGITAL — Audience Extension Connected TV (CTV, OTT)

Audience

Extension

Connected TVReach Your Target Audiences Via On-demand TV

Your messaging in a pre-roll or mid-roll is featured within on-demand TV inventory and served to YOUR target audience. CTV (Connected TV) or OTT (Over-The-Top) refers ads served on an Internet-connected Smart TV or digital device that access premium, professionally produced content, such as HULU, ROKU, ESPN, etc. (not a traditional cable subscription). to streaming TV content.

With CTV tactics, you can target, measure and re-target TV-viewing households to maximize the impact of your marketing across the biggest screens in the household.

Best practices and how it works:

• Start with a large audience to ensure enough opportunity to reach an effective number of users.

• You select the demographic profile of farmers/growers/ producers you want to reach. See Audience Demographics area below for recommended segments.

• The Farm Progress database USAgriculture Masterfile provides the base for identifying Audience Extension segments.

• CTV is a great complement to digital channels that allow users to take further action; consider running CTV alongside display banners to drive awareness and engagement.

• Video commercial length: 30 seconds (:30).

Ordering Guidelines

• Minimum order per calendar month: 100,000 impressions

• Demographic/geographic selections currently available as follows:

Geography Audience Demographics

Total US

Reach Your Targets with CTV / OTT

:30 seconds or less, minimum of :15 seconds

General Connected TV (CVT) Creative specifications

Length :30 seconds or less, minimum of :15 seconds

File Format MP4 format; MOV, FLV and WEBM are not supported

File Quality 1080 (1920x1080)

12 North Central States

500+ Total Crop Acres, Farmers with 1+ Acres, All Corn, Farmers with 1+ Acres, Soybeans, Farmers with 1+ Head, All Beef Cattle, Producers with

VAST; VPAID and MRAID tags are not supported. If using a standard VAST tag that includes a VPAID component (as part of an API framework, for example) this will not cause issues for your CTV creative. A VAST wrapper with VPAID functionality is not the same as a VPAID wrapper.

Please consult with your Farm Progress account representative to learn more about our extensive digital ad units and audience impact options.

Digital Ad Guidelines and Specs: https://assets.informa.com/advert/markets/Ag_Digital_Specs_2023.pdf

Ad Materials and Orders

Orders and materials are due one week prior to launch date.

Send signed orders to: ag.digital@farmprogress.com Send ad materials to: https://informa.sendmyad.com All General Rate Policies, Terms and

WEBSITE –Native Content MarketingIndustryVoice

Connecting Sponsored Native Content to Producers and Industry

Content marketing - made easy. Your content surfaced directly on our site/s in the same areas as our editorial content.

• IndustryVoice is searchable and built on existing Farm Progress websites.

• IndustryVoice content assets flow through each site’s content management system, like regular editorial content.

• Your IndustryVoice content should be newsworthy.

• Respective editors maintain the right to reject any content.

Your IndustryVoice content —

• Each IndustryVoice post will be widely promoted throughout the site/s for a 30 day period.

• Your posting remains available on the website and can be accessed via search.

• IndustryVoice promotional placements will rotate through a network of promo positions on the site:

• On home page

• In left-rail

• On related category pages

• Promo spots within articles

• Directly under editorial content articles

• Identified as “Sponsored Content.”

• SEO optimized.

• Your post will be highlighted in editorial newsletter 1x.

Reporting metrics —

• Visits • Content clicks •Time spent

Extend your IndustryVoice reach with an additional placement in the dynamic digital edition of Beef Magazine. For more information on the digital edition, please see page 5.

INDUSTRYVOICE CONTENT IS:

• Original content

• Educational

• Informative

• Insightful

Examples Include:

• White papers

• Industry overviews

• Tips and recommendations

• Predictions about the industry

• Insights into ongoing R&D

• Research results

INDUSTRYVOICE CONTENT IS NOT:

• Promotional in nature

• Product announcements

• A press release or repurposed press release*

• Critical of your competition

• Examples Include:

• Press releases*

• Product announcements

• Sales brochure copy

IndustryVoice Page Layout Example

IndustryVoice Types - your choice

• Standard Article - Your copy and photos featured in article format.

• Photo Gallery - Your 10 or fewer photos featured gallery style with short captions per photo. (Inquire about pricing for galleries of more than 10 photos.)

• Video - Your video featured with your short background content.

RATES

Ask about:

• Posting your IndustryVoice content on multiple websites.*

• Additional services to expand your IndustryVoice content marketing campaign.

Orders and Materials

Please consult with your Farm Progress account representative to learn more about our extensive digital ad units and audience impact options.

Digital Ad Guidelines and Specs:

https://assets.informa.com/advert/markets/Ag_Digital_Specs_2023.pdf

SOCIAL MEDIAFacebook LIVE, LinkedIn Live, & X Events

Create

brand and product excitement with your key clients and prospects — our user audiences

Use our curated Facebook Live services to engage and connect with your followers and our brand followers to grow your audience and understanding of your products or services.

Tell your story – your way. Events are curated by one of our experienced editors, broadcasters and digital staff members that will make your event easy and effortless. Assemble your custom promotional package to make your Facebook Live broadcast a success.

• Recognized and experienced editorial and broadcast personalities

• Engage with our Facebook, LinkedIn Live, and X channels using our developed followers

• Instant connection and feedback during your event and residual impact with the post

Add services — create even more buzz before and after your LIVE event:

• Data lists to build anticipation for your announcement or product news with our best in class/market reach – choose and target your key market

• Custom Targeted Emails

• Digital promotion

• And more - design your project with our exclusive producerreach tools

Useful for:

• Product introductions

• Tours of exhibit or facilities

• Photo shoots

• Brand ambassador interviews

• Conferences/panel discussions

• Product demonstrations/ reviews

• Exhibit or facilities tours

• Press day access

• Behind the scenes

Use our Content Multiplier tool to extend the usefulness of your social event or webinar.

CUSTOM TARGETED EMAILS

Your email message at the fingertips of the right buyers

• Target by production, sizes, geography, crops, irrigation and more.

• Performance measurements available five days following deployment.

• Report includes delivery, opens and click through metrics.

• Current opt-in deployment counts are available upon request.

Our extensive demographically identified lists are developed from our magazine, website, newsletter, show user database.

Our user engagement gives you effective reach.

File Preparation and Specs

• Message file format: HTML

• Maximum message file size: 50k

• Maximum width: 600 pixels (recommend 600)

• All images for html messages must be hosted online and a full image source link provided.

• No JavaScript or Flash coding can be accepted.

• Animated GIF files are allowable with the understanding that they will not be viewable for all recipients due to their email program.

• Message file provided must include the sponsor’s physical address per CAN-SPAM rules.

• The copy provided should also include an opt-out so recipients can directly opt-out of messages from the 3rd party sponsor’s list.

• A sponsors name will appear first in the “From” address line followed by the publication’s name.

• All messages must be approved by the Publisher prior to distribution.

• List requirements: When a supplemental list is provided to include in the distribution of the custom eMail message or campaign (other than a seed list of a few names), an indemnification letter from the Farm Progress/Informa Legal Department must be signed before names can be added. This provides assurance that CAN-SPAM and GDPR procedures are adhered to in client’s email address collection practices.

• A suppression file of the client or 3rd party’s opt-out database for promotional emails should be provided.

• Provide your list file in .txt, .csv or Excel format.

• Images should be in GIF or JPEG files.

• Standard CPM rate: $270/net CPM. Additional CPM charges will apply for multiple/highly selective demographic audience selections.

• $2,000 net minimum per deployment.

• Additional $300/net charge if Farm Progress builds your HTML file, three business days required to build your file.

• Request list demo counts from your sales representative.

• All rates are net.

• Five business days required from receipt of your HTML file for set-up, testing and deployment, add two days if you want Farm Progress to create the HTML.

File Preparation and Specs

Custom Email Sales

Contact your Farm Progress sales representative.

Custom Email Production

Orders and materials due five business days prior to deployment date. Send orders to and schedule deployment dates with mary.fox@farmprogress.com.

Custom Email Testing and Deployment sarah.hess@informa.com

FASTCHAT

FastChat video interviews provide a platform for executives and subject matter experts to tell the story of their brand’s innovation and expertise, creating a content marketing option that’s great for thought leadership, visual demonstrations, and more.

• Includes custom-branded interactive landing page with videos, client logo and call-to-action

• Remote-capture interview consists of 3-5 questions moderated by Farm Progress; each video can be 5-15 minutes long

• Supply up to 3 resources per video for the landing page (white papers, research, press releases, etc.)

• Engagement metrics reported

• Month-long promotion for each video includes editorial mention in the Feedstuffs, NHF, or BEEF newsletter and posts on the related social channels (1x per channel)

WEBINARS

Educate and Engage Your Target Audiences with our Exclusive Webinar Services

One of agriculture media buyers’ most popular formats for learning in-depth information, sponsored webinars are a prime opportunity to share thought leadership and generate leads. Access the largest, most influential community of farming leaders by aligning your webinar with one of our market-leading brands. We put our editorial power to work for you. Based on your market and objectives, your webinar will be powered by the appropriate team.

Overview

• One-hour live audio/webcam event

• Event hosting and technical support included

• Features include: live Q&A, surveys, polling, and screen sharing capability

• Promotional plan and contextual links across our online network drives visibility with Ag decision makers

• 100% mobile friendly

• Related resource promotion

• Lead collection; contact information provided: name, email, title, company, industry

• Available on demand for 12 months on www.BeefMagazine.com.

Choose Your Target Audience Profile

Leverage our extensive audience reach among producers and allied industry personnel that is developed from our publications, websites, events, etc. Target key decision-makers within your specific desired target segments. Our audited database of 1.5 million producers and industry is your assurance of quality webinar participants.

Editorial Webinar

Our editors lead topic creation and recruit speakers, analysts and other experts, while our audience development experts drive traffic to the webinar. Includes a brief speaking opportunity at the end of the webinar.

Custom Webinar

You have control of the content, while we provide complete audience development, marketing, production and project management as well as a professional moderator to manage the discussion with your presenters.

Production

Informa Markets, our webinar operating group, produces more than 900 webinars each year across a wide variety of business-to-business audiences.

Investment

• $13,000 - $15,000 net. Cost variability depends on the level that Farm Progress/Informa Markets is involved in the selection of panelists and preparation of materials beyond the scope of basic promotion and production.

• Extend the life and reach of your webinar through the creation of a Key Take-Away / Executive Summary for an additional $7,500.

Consult with your Farm Progress account representative to outline your vision for your webinar project and pricing.

Use our Content Multiplier tool to extend the usefulness of your social event or webinar.

CUSTOM RESEARCH

Power Your Marketing Messages with Our Custom Marketing Research Services

Research can access “what’s on the mind” of your customers

The Agriculture Research Team is a highly accredited custom research team of professionals that provide best-in-class techniques and consult with agribusinesses to develop and execute on custom research solutions in the market. Our market knowledge and internal proprietary resources allow us to deliver the most targeted and well-respected custom research to our clients and partners in the market.

• Our proprietary database of 1.5 million farmers, growers, ranchers, herdsman and producers to target your custom research.

• Our industry knowledge, intelligence and best-in-class custom research techniques.

• A custom research project created and executed by our Ag research team enables you to use a multitude of data collection methods including digital, telecommunications, USPS, centrallocation intercept, and focus group interviews.

• Best-in-class custom research solutions including:

• Pre- and post-research

• Product development

• Industry intelligence

• Audience modeling

With our staff of professionals that will help you develop your custom research solution, you will have the market intelligence to enter a market, launch a new product, evaluate a marketing campaign, measure ROI and gather other strategic marketing intelligence.

Investment

Pricing is dependent on the scope of your project. Consult with your Farm Progress account representative to outline your vision for your custom research project.

Maximum Residue Level Awareness

Maximum Residue Level Awareness Study

DATA & LIST

1.5 Million Rural Records

AAM Audited Database

Qualified, Responsive Farm/Ranch

Business Professionals

Farm Progress’ 1st generation demographics from our subscribers and users:

• 10 state/regional brands

• Crop and livestock vertical brands

• Active paid and controlled subscribers

• Website users and newsletter subscribers

Tap into the unequalled marketing power of the industry’s most detailed producer data profiles with the USAgriculture Masterfile.

Please Note:

• The BEEF paid subscriber list is not available for list rental

• GDPR policies dictate that we can only supply our lists to direct mail and telemarketing service companies.

List Rental Rates

• All mailing addresses delivery point validated (DVP)

• File updated weekly, includes address and demographic information

• One-time usage rates and multiple-times usage rates

• Geographic and demographic selections available, no charge

• Minimum order $400

Additional Selection Charges & Services

Output Formats:

ASCII fixed field, ASCII comma delimited, Excel

Turn-around:

Basic list rental - 3-5 working days.

Match/merge processing service - allow at least 2 weeks.

Terms & Policies

Net 30 days from order shipping date (approved accounts)

>>Sample mailing piece required

Cancellation Policy

• Order shipped but not mailed/used by customer- $10/M & $55/F

• After mail/use date– payment in full

Multi-Use Discounts

• Second use: 25% discount on Base List Rental rate

• Third use: 30% discount

• Fourth use: 40% discount

• Unlimited annual use: Call for rate

Source

• Controlled & paid circulation – AAM Audited

• Primary and secondary data compilations – AAM Audited

• FSA data, show attendee lists, association lists

Contacts

Please contact your Farm Progress account representative for sales information.

TERMS & POLICIES

Inserts

a. Inserts accepted. Consult with production manager before printing your insert for correct sizing and quantity of inserts to supply. Pre-printed or arrangements made with General Manager to provide printing, cancelable only on 60 days notice prior to closing date.

b. Advertiser may produce multiple page inserts in varying sizes. Paper stock: Minimum 40 lb., Maximum 60 lb. Over 60 lb. will incur a postal surcharge. Call the production manager before designing.

c. Multiple-page inserts, gate folds and inserts less than full-page size and/or circulation are accepted. Rates and specifications upon request.

d. Mechanical specifications, quantities, rates and delivery date must be obtained from the General Manager.

e. Advertiser is required to submit sample of insert (mock-up) for General Manager’s approval.

Special Positions

Orders stipulating preferred position not accepted for less than full-page, except on an “or omit” basis and subject to General Manager’s approval. Advertisers who negotiate back cover positions and pay for them have options on back cover positions in corresponding issues the following year. However, advertisers must exercise that option by notifying publication in writing 60 days prior to closing date. Specified position pages cannot be cancelled after 60 days prior to publication date.

General Rate Policies/Terms of Sale

a. Orders beyond 3 months at rates then prevailing. Blanket orders and till forbid orders do not hold rate.

b. Editorial style copy will carry label “Advertisement” at the sole discretion of the Publisher.

c. No fraudulent or misleading advertising accepted. All copy subject to Publisher’s approval.

d. Publisher reserves the right to refuse ads that will cause excessive production costs.

e. Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the Publisher.

Special Services

a. Addressing and mailing services available.

b. Reader reply service available. Commercial display advertising only. Column- inch minimum.

c. When Publisher must provide artwork or extra copy work including registering color blocks, outlining, etc., advertiser will be billed at cost.

d. To obtain proofs when necessary, copy must be received at least seven days before closing date. Not applicable for some magazines.

e. Old materials will be destroyed one year after insertion unless shipping instructions are given to the Publisher.

Rate

Policy and Contract Provisions

All advertisements are accepted and published entirely on the representation that the Advertising Agency and/ or Advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the Advertiser and/or Advertising Agency will indemnify and hold the Farm Progress Limited/Informa PLC (“Publisher” or “Farm Progress” or “Informa,” Farm Progress Limited is an Informa business) harmless from and against any claims or suits for libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including the text and photographs within the advertisements), and other claims based on the contents or subject matter of such publication. The Publisher reserves the right to reject any and all advertising, which the Publisher feels is not in keeping with the publication’s standards, policies and principles. The Publisher reserves the right to add the word “Advertisement” at the top and/or bottom of, or anywhere within any publication page, that in the Publisher’s sole judgment, too closely resembles editorial pages of the publication. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when such conditions conflict, with the terms or conditions of the publication’s rate card, or any amendment thereof. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of the publication issue or issues due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not within control of the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to any Advertiser’s materials.

Agency Commission: 15% of the gross billing allowed to recognized advertising agencies on space, color, bleed, and position only, provided account is paid within 30 (thirty) days of invoice date. Advertiser’s material must be prepared in accordance with production specifications to qualify for agency commission. No cash discounts allowed.

Sequential Liability: Advertiser and Advertising Agency are jointly and severally liable for payment. Publisher will not release the Advertising Agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc.

Cancellation Policy: Neither the Advertiser nor its Advertising Agency may cancel advertising after closing date. Cancellations prior to closing must be in writing. Verbal cancellations will not be accepted.

Error Liability Limit: The Publisher’s liability for any error will not exceed the charge for the advertisement in question. The Publisher assumes no liability for errors in key numbers, the Reader Service section, advertisers’ index, or any type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to the Advertiser’s copy/materials.

Short Rate Protection: Advertisers billed at special contract rates based on frequency, but who fail to fulfill the contract, will be billed at the Publisher’s sole discretion for the difference to reflect the rate that is actually earned. For example, Advertisers will be billed for lost frequency discounts if, within a twelve (12) month period (or written contract period) from date of the first insertion, they do not use the amount of advertising space upon which their billing rate was based.

Rate Card in Effect: Advertising rates, terms and conditions set forth in this rate card shall govern all transactions and supersede any other information published in previous rate cards, directories, media guides or rate and data services whether in print or online. Publisher will not honor rates or data derived from these other sources unless it is in conformance with this rate card. Publisher has the right to increase rates with prior notification to advertiser.

Terms of Sale: Terms of sale are Net 30 (thirty) days from date of invoice. Interest of 1.5% is charged each month on unpaid invoices 30 days after the invoice due date. No cash discounts allowed. Farm Progress will not accept any form of payment which contains any limitations or conditions on payment such as short paid checks noted as representing payment in full of a disputed balance.

Line of Credit: Advertiser’s line of credit may increase or decrease from time to time. Such changes will be made at the sole discretion of Farm Progress, and no advanced notification is promised or implied.

Past Due Accounts: Orders may be held at the Publisher’s sole discretion.

Collection Related Issues: If Farm Progress must refer Advertiser’s delinquent account to an attorney or collection agency, Advertiser agrees to pay all reasonable attorneys’ or collection agency’s fees, court costs, and other collection costs in connection with the Publisher’s collection efforts.

Jurisdiction: Advertising Agencies and/or Advertisers agree that any legal action arising between Farm Progress and Advertising Agency and/or Advertiser must be brought in the courts of the state of Kansas, Johnson County, and that Advertising Agency and/or Advertiser agrees to submit all claims to the jurisdiction of these courts regardless of any conflict of jurisdiction which may arise.

Notification to Publisher: If the Advertising Agency and/or Advertiser changes their address or there is a change of ownership or control of their company, please notify the Publisher of this change within 10 working days.