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Premier Communications
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The Johnson family in 2019. Front: Mark, Pam and Harper. Back: Brad, Melissa and Matt. Mark passed away in October 2020. Photo by Rusty Imagery.
By Bob Fitch
The Facebook page of MPJ Cattle Co. says it is “focused on the production of show cattle and quality breeding cattle.” But there’s much more to their story than that.
“It’s kind of like any business these days. You used to buy a product, now you’re buying service,” said Matt Johnson. His brother Brad agreed: “We take a lot of pride in helping our customers.”
MPJ Cattle Co. has three sites spread over two states. Brad and their mom, Pam, are in charge of calving at their Maurice, Iowa, farm. Then the cattle are pastured and the calves are weaned near Hinton, Iowa, Pam’s hometown. Subsequently, the calves are trucked north to the family’s site near Garretson, S.D. Based there, Matt and Melissa focus on marketing as well as communications with their customers. Melissa said they each play to their strengths.
