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Challenges And Opportunities – The Steppingstones of A Transformative Era Challenges and opportunities have always been inextricably linked. However, in the last two years, the degree of this relationship has increased dramatically. The period has changed everyone in one way or the other. While some aced their communication skills, others worked on time management, discipline and accountability. Long story short, people were more driven towards continuous learning, emotional intelligence, people centricity, tech-savviness and lastly, adaptability and flexibility. The period also gave us the unsaid time to reconnect with ourselves. People who were battling tough times finally, took one day at a time and lived it to the fullest. In that vein, problem solving has become the focal point of attention, whether in a startup, an established business, or a multi-location corporation.

The said realization sets the tone of our captivating edition. Our May special issue features a wide range of business narratives addressing a variety of industry issues. The last 2 years were an astounding period for us as well. We were excited, nervous and anxious as COVID cases were ballooning out of control, and the government was imposing harsh lockdowns occasionally. But these complexities were put to rest by the businesses that trust us for high-quality, thoughtprovoking content and by the invaluable and ongoing support of our growing readership.

This time, our cover page features the story of FrenusTech, a reckoning name in the global semiconductor industry. The firm carved its niche in the trust factor and has a strong legacy of meeting commitments. Its resounding success is owed to exhilarating leadership and a pool of highly skilled personnel who worked together to convert every setback into an opportunity.

The issue features a diverse group of powerful tax and legal figures who are assisting businesses in attaining viable growth in a transformative era. We also have articles focused on personal development, things that can help in shaping your career and exploring further opportunities.

The focus behind our efforts is evergreen - to help you grow and go beyond. We want you to be the best on the business front and be disruptive in a transformative era.

Peace!

Indranil Roy Indranil@businessconnectindia.in

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Vol - 4|Special Edition|May 2022 Publisher & Editor : Abhishek Kumar Dubey Editorial Team Indranil Roy | Kajal Dobhal | Sugandh Bahl | Gulshan Parveen | Dr. Amit Mishra Avishek Singh | Kriti Anand | Sanjay Maurya

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Creative Team Rajat Pathak | Sakshi Negi | Tarun Sharma | Sapna Soni | Vishant Saroj | Pawan Yadav Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Anurag Tiwari | Ashish Gupta

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Content

Cover Story

Page no. 10

FrenusTech

An Ingenious Leader: Carving New Frontiers in Semiconductor Industry Success Story

Sundar Pichai From the Journey IIT Kanpur to CEO of Alphabet and Google

Anandram Sarda & Associates How To Stop Your

Mind from Wandering18 BCM | Anant Kumar

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A Trusted Chartered Accountant Firm With Two Decades Of Excellence

So how often would you say your mind wanders on a typical day? People spend half of their waking hours wondering about something other than what they’re actually doing in the present. A stressed mind is committed to wonder about different kinds of things. It all boils down to what refers to as time stress. If you tend to worry about a pile of tasks living on your desk or that you won’t live up to your potential, you are experiencing time stress. In short, overall, it ruins your productivity and increases your stress level. Of course, this isn’t how you are supposed to live your life, right? You want to be your best version.

So how can we stop our minds from wondering? Although it has been seen that a wandering mind can be beneficial in some way. However, it has become an epidemic in the business world. The human mind remains malleable throughout adulthood, and it can be leveraged and develop concentration levels. Here are the 3 steps, which you can apply whenever you have difficulty staying focused.

Lifestyle

Track your wonder mind

How to stoponyour mind your breathing.

You from can follow wandering a simple step

Our mind easily gets distracted. According to a new study from Microsoft crop., people now generally get distracted in just 9 sec. Our mind is like a kid in toy shops, free to move one thing to another, often without constraints. So, as you start wondering about something else, track your mind where it is going? Take a pad/diary and pen and write it down, and take action accordingly. If you can’t get rid of your wonder about the passionate area, maybe it’s time to explore a new job. If your mind keeps wandering about a bad relationship with a colleague, maybe it’s time to confront the situation. If your mind is on the beach or tropical islands, maybe you are overdue for a vacation, schedule a vacation. What I mean by that is to try to find a reason behind that act in this meaningful area.

to calm your mind: count 1 to 10 as you breathe in and breathe out. You can repeat this more than 10 times. Let your stress be pushed away. The best of this little activity is you can do it whenever you feel tired or get distracted. This 10 min practice can put you in an entirely different state of mind. It’s a much more rewarding productive habit rather than spending time on social media.

Delegate

D. Batra & Co.

As a leader, you’re pulled in a million different directions. It is easy to fill up a day with unimportant tasks and let the performance suffer, but one can acquire delegation skills. You can start with conducting an audit of all the persons at your offices, their responsibilities, and abilities. Try to keep reviewing the list, then point out all of your more time-consuming tasks that cannot affect your success. Think about how you can delegate this task to your colleagues. Your colleagues will be grateful for you not just shoveling work on them. Before delegating tasks, make sure that your colleagues are committed to taking tasks so that the skill you impart to your colleagues can benefit you.

A conquering art of delegations eases your stress level.

Your Ultimate Partner For All Your Accounting, Taxation And Audit Needs

10 min or 15 min breaks

www.businessconnectindia.in | Vol. 4 | Special Edition

It was 1830 when author Victor Hugo had six months to write a book but couldn’t concentrate on his work. So, when the publisher said that either he delivered on time or no book deal. Hugo took drastic May 2022 INDIA measures, he removed his clothing and had his assistant lock them away, leaving him with no proper attire to leave the house, and he wrote furiously. As a result, the book Hunchback Notre Dame was published two weeks before his

“One deserves a day away, in which no problems are confronted, no solutions searched for. Each of us needs to withdraw from the cares which will not withdraw from us.” Stated Maya Angelou.

Taking breaks is the best medicine to apply when 6your stress level and cortisol level overdrive. Many researchers have found that when employees take a short nap or frequent breaks, they report higher levels of job satisfaction, reduced exhaustion, and greater willingness to go beyond their assigned

As an entrepreneur or boss, you need your cognitive skills to perform your jobs well and get ahead. If you can’t take care of it, stress will drive

The Brainchild of An Expert Dinesh Jotwani A WELL-RESEARCHED BUSINESS MODEL

& CO

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research tool for Fund The radical developments in technology are Model Portfolios and c altering the framework of every segment. And The Ingenetus app is th without question, Smart financial solutions of innovation & creativ have had a dynamic shift in technology real-time and analytica Ingenetus utilization. To keep up, Ingenetus’stion team(earlier called NBAI Foundation), B financial picture.and While Redefining Financial Advisory analyses both qualitative and quantitative Software Alliance (BSA). be highly beneficial, it’ measures using research tools•andDinesh output is Honors GraduateIngenetus plans to opti in Economics–De stream for recommendations. The output • Attaching custom versity a post-graduate in Informatio developments.

Thethe(1991), accounting & taxationwith model has q stream stays dynamic to the market, and bank accoun nology &itSoftware Development – NIIT (19 changed from what was a decade ago.payments With the dig recommendations help create solutions for all for utili holds a degree in law (LL.b) – Delhi Un kinds of investors. inclusion andalso govt. efforts to reconcile data, has become ea • itExtracting their c Jotwani(1994).

Associates solutions to access information.

“This has created a viable transpare Brainchild of An also Expertholds two US Patents: “50% of our revenues between areThe obtained from •the Dinesh &8 With asserts eyes7831544 on custome government and taxpayers,” Siddha Dinesh Investment Advisory vertical andJotwani naturally draws has him evolved from MuC on e-discovery processes used in and litigation/ Such transparency and Digitization enable other Airtel Limited, Cipla Limited, Bajaj Electricals, Inox Group, to Financial Planners. the heaviest R&D,” gations and has authored a book ‘Interface CRISIL Limited, Bharti Infratel Limited, Dabur India Limitto work with more resources and deliver more transpab ed, Tata Communications Limited, HT Media Limited and to 400+ retail and corp KALOLWALA AND ASSOCIATES opines Abhishek. Law and IPRs: A global persp HAL Limited, etc.

Competition reports.

ARE STERLING COMMUNICATION CONSULTANTS self-employed individu Hussain Kalolwala, ensuring the faith of clients in them, published

by TILF (2012). retired personnel as we says, “Our commitment to great and consistent work quality has Besides, organic development, research and been the primary force in ensuring our customers’ faith in us.

We Cuisine • challenges.

Dinesh regularly appears have an unbroken record of zero loss in clients due to poor work in the Supreme C CORE PILLARS Financial Planning for analytics also help inTHE conquering quality or service till date!’

Must try These 9 Mouth Melting Foods In entail This India and Delhi High He argues onIn assistance to Group business consultingCourt. a fair bit of c During the inception,Accounting Abhishek wasand juggling They are specialised in delivering the investor centric comWinter Season munication that cuts across a wide stakeholder communirelated to Corporate, IPR, Civil, Criminal, and Working Capital requ multiple responsibilities, like Industrial interaction, which necessitates trust & integrity. The founda ty. Their enriching experience in working across industries

has made them well rounded at providing excellent and consistent service, which, in turn, of SiddharthInterest.

Maheshwari &has helped Co.themisto build on these essential pil their marquee client base and deliver quality content on print and digitalhas platforms.

Siddharth’s family been in this industry for over th RESEARCH AND DEVELOPMENT SUMMARISING THE LAW FIRM’S PROFILE generations, and legacy ensures clients’ t Excellencepreserving is a dynamic process – one that that keeps going.

And R&D ensures that they do not become complacent at Dinesh Jotwani |Founder And Associates Jotwani Associates is toaenhance lawthe firm that has and two mo andKalolwala faith.

Hetheir indiligently quality over quantity pre any believes point.

Timely they work level of content and design in all their work across multiple consciousness is a bigger part of the belief s Deficiency of Financial Education Are Sterling Communication Consultants communication collaterals.

Right from a strong database ners who hold an indispensable position in the probing through scenarios to understand individual conce individuals we come across who need anyfir so A national issue and how to get rid of it of research reports to workshops and training for graphnancial or otherwise. We have been doing ou designers – they put in serious effort at levelling-up the Warren Bennis said, “Leadership is the capacity“Once to a potential they icgame. are Ms. Harpreet Oberoi and Mr. Devashish pastdoor, and are determined to ensure further strengthent client walks through our we In 2019, K&A launched the first in-house web porFor us, it is not the size of the act but the tho tal domain that helps to manage and streamline the entire counts. “ translate Vision into Reality.” find us viable,” Siddharth.

End-to-end confidentia Annual affirms Report and Integrated Report activity for a client.

FUTURE PROSPECTS The The company creates a balance ofis the latest and relevant is maintained. firm also places a high value on time Jotwani Associates a law firm, which has 35 stay They aim to serve 100+ clients by next technologies with innovative and ever curious human make them the fastest growing compan minds.

Hence,include they employ the creative and intellectual The above quote has been put into practice by an exemensures to meet deadlines. bers that lawyers, paralegals, and oth They also look forward to expanding the minds and also work with advanced software that helps to more cities in India. create the perfect ground for bringing out a strategic and plar and efficient leader ofHussain theKalolwala timesDinesh Jotwani.

He members based out of Delhi.

They practice in d benchmarked report for all investors. | the long-term perspective, they ex Siddharth Maheshwari & Co. From the largest communication consultant in is a known name legal his players. expertise of clients’ information also Property advocates trust. corp He STORY OF STRUGGLE areas mainly in Intellectual Rights, cretive thanWith the already present TheSecurity central objecCommunication is a fulcrum in aroundthe which our day-to-dayarena. more clients globally. tive of the Company is to simplify business communication life swirls. Good communication is requisite for solving the Consultancy“Allwith Trust &in Quality the adversity I’ve had my life, all my troubles and obstacles are preserved inrealizeait when highly system w and intellect, he incepted theitslaw firm name, Jotwani Asand solve problems by moving from clutteredthe ideas to records cryscomplex problems or issues of human life. Stating imcyber government relations, the Supreme C This year they opened their branch offic havelaws, strengthened me. You may not it happens, organized tal clear facts and concepts. portance, Albert Einstein said, “If you can’t explain it simare working for 75+ clients in just their but a kick in the teeth may be the best thing in the world for you. ply, you don’t understand it well enough.” ago. ations! appropriate security measures.

The Firm tends to keep up w Walt Disney sociates nearly 2 decades ” India, High courts, and District courts.

Their work covers a wide spectrum of specialised services that help them to create Stakeholder Communications, In Business happenings, its role is considered pivotal, and TIPS FOR THE ASPIRING BUSINESS ENTREPREN excursion ought to be faced vigorously. innovations, Roadblocks whichon angives access to high-end infrastruct which include integrated reports, annual reports, sustainit is crucially indispensable to take your business to the The CEO says, “For the ones who’re still They are your Gurus to show you light in the dark. moon. KALOLWALA AND ASSOCIATES PRIVATE LIMability reports, corporate presentations and more. K&A or the ‘right moment’ to take the plunge anddesign, technology (Software & Hardware).

Its presence inis now ev Business Connect is delighted to services feature ITED (hereinafter referredMagazine as K&A) are ace Communicaprovides branding in termsDinesh of identity Details ofHussain Services: Comprehending thetime.Firm’s s there is no right That time The duoKalolwala and Jumana Vadnagarwala tion Consultants who with their flair communication skills corporate banding, and brochures. Additionally, they are start now. Yes, there will be challenges, started small in an office on Netaji Subhas Road in Kolkata help corporates to advance. doing exceptionally well in the digital arena.

They offer vertical, as well as proper source information, will stumble a few times. Butimpro it’ll be you with no team.

They used to go out and getcover their work of done Jotwanithe maestro in the upcoming edition, ‘The Leadthe following pointers the details: services ranging from online reporting, corporate websites will learn to get back again on your feet an by freelancers. In the beginning, they served around 20 cliEducation and films, mobile applications to Know your Report – an The company was incorporated in the year 2015 as a The entrepreneur’s haveaforgo ents working for 20 hours a day andframework sweat and knowledge. resourceful has rewarded 1w er behind anteamAdmirable firm.’

•Jha |The Sixty percent of putting the inFirm’s work is oftotodaydeal two-member with a vision to createLaw value through in-house software that helps companies to train on Inteline’ concept, and are focused on drivin blood into ensuring great quality work. During this period Vikas Business Connect grated Report and prepare reports seamlessly. communications. It is an independent Kolkata based corpoDeficiency ofoffinancial education A asnational mounting losses to gain market share. they gained confidence as well the strength issue retention rate, astruggle, PAN-India client base and a strong exposur rate communication agency that aims to solve complex comtellectual Property Rights Patents Tra from theas Tata’s, Birla’s, Ambani’s and G to expand. Initially, they hired freshers and trained them such ndia has established itself as one ofand the top breeding grounds for ABOUT THE CLIENTELE munication problems in the simplest and practical way. build a profitable and sustainable busin for their industry domain to build a solid team– brick by how to get rid of it the global market asa well.

A diverse clientele spreads across various industries as the the 3Ps concept makes more sense – Pr GLANCE AT THE ENTREPRENEUR’S EXCURSION brick.

Copyrights, Litigation, Enforcement of copyri legal consultants.

There are lot of firms working with vision company has served the clients of national repute as well as Despite being a newly formed entity, with recognised playPlanet. In the end, your business will be s local players. The them to hone theirto seek justice already present, they managed to gain the trustfor are able to create value in whatever y IT IS NOT for THE SIZE OF THE ACT BUT THE THOUGHT BEHIND IT THAT thestrong betterment ofdiversity this helps country and victims.

Dineshers Jotwani has nearly 25of 20years of enriching experi• Secondly, Corporate Law- Ityou includes support corporates in the first year of inception. It gave them the expertise to make it inclusive and adaptable. The list of the that benefits your clients, employees, fa COUNTS major clients includes Adani Enterprise Limited, Bharti conviction that they were doing something more value-acIn a pool of such law firms, a few of them have cemented will always thrive in the long run.”

Jumana Vadnagarwala, on social awareness, says “Social PROPER BALANCE OFtheir HUMANS AND INNOVATIONS ence and deep understanding of policy, law, technology, ferent kinds of entities in India, different filing position as dependable and trust worthy, only because of their Although Finance &they Taxation are deeply Income influenced litigation and governmentsteadfast relations, especially in softpliances have, supporting Tax aservices. One such firm is Tax N Legal Partners(TLP).

TH MAHESHWARI Tax N Legal Partners Siddharth Maheshwari & Co. has maintai ware, trade, IPRs, internet law, and Cyber Crimes. technology, Advisory, entities formations, and ROC comp artered Accountant Young & balanced integration.

Clients can communicate throG TLP was founded in a small chamber in Noida in the of yearthe 2011.

• Experienced One fastest-growing areas is forming Starting from a small consultancynumerous focusing on taxation, they have Plans for Growth communication channels, being supervised Some of his career highlights are: ment Relations. They help companies to str rooted themselves as a full service law firm in a short span of time.

TLPs short term plan is responsible people.

Even questionnaires to probe poten • Dinesh has been an in-house Partner inhard Law government require Years of Counsel, thriving existence and work have their helpedpolicies the firm according tobelieves that quality of the E PASSION clients understand are a prepared in attaining dexterity in practice areas otherand than taxation as well. their concerns Firms and has also been an Independent Consultant been doing lot of prom m a family of CA & Lawyers,toSiddharth was determined TLP sees growth of the Indian industries and its future economic individuals and not just machines. good amount of workhas from several technology companies. Some of the noted Talking about the clientele, the Legal Firm prospects as the perfect opportunityQuintesstial for finding their niche in well. Initial plan is to kee Media ward the family legacy from an early age.

His vision names include, NCR Corporation, Techorneys clients from Fortune 500 compromising companies.on the Addit the legal fraternity.

The immenseLLP, success has prompted the firm qual Nonetheless, the Firm hasQuintesstial its needs own proprietary softwar Maximizing With Microsoft Corporation, Cisco. pe Management Consultancy with more innovations it has catered to the of Defence, toSymantec, become full and service partnership under-Tax NMarketing Legal Partners pick up speed in Softwa expandin maintain the clientele client’scompanies. database and uses 100+ accoun LLP. The firm is nowinexpanding into a full E-commerce service with the practice • CA He has also held positions trade coaliFor aincreasing multitude of thearet ity. After completing his degree and executive masters in expertise in tax compliances and litigation. as its presence in top citie tions such as Federation of Indian Chambers of Combrands they have worked and earned an indisp Taxation, he started working with his father, Mr. Rajan towards realizing our goal merce & Industry (FICCI), The Indian Legal Foundaclientele.

Through the years, they have established trust groundofinthe areas like and Bangalore etc. Plans ar

& Quality

What is financial education?

The majority of the population often aren’t able toafford a lifestyle that they dream of. Those who have a decent source of income, and have found a way to enhance their financial load, such as paying credit card bills, monthly home loan instalments, EMIs for luxurious utilities, etc.

As the burden becomes worse, it cripples abilities, and their close ones, to live with freedom. They abstain from developing themselves, following their passion, or upgrading new skills. In the end, their growth rate is being prevented due to budgetary pressure. The root cause of all this is having a deficiency of financial education.

Generally, people spend the first quarter of their life just for grabbing the highest degree and the later part, on making a living off the skills obtained from their education. However, nobody institute or college teaches us how to manage our earned money.

But you cannot just blame a single entity, this is a national issue. We all – parents, the educational industry, and the government – must work together in this area.

Founder & CEO

Financial education is “the ability to make a smart financial decision which results in fancied financial outcomes.” It is not about knowing the stack and complex financial concepts it is simple skills that make the right financial decisions regularly, such as educational loans, buying a home, financing a car, and saving for retirement, and ultimately become financially self-sustainable and independent.

What is a deficiency of financial education?

Not able to understand the basic financial principal like how to make money and let money to make money, budget planning to understand, how to become financially free, money negotiation, and manage financial risk.

Why is it national challenging?

Job crises in India have increased more than ever. It’s not that we don’t have ones, it is not because we don’t have any talents who are ready for jobs. According to UNICEF, more than 50% of Indian students and students from southeast Asia don’t have the required skill for getting a job. There is appositely no space left for mediocrity. If you were graduated in the 90s, you would still have a chance to get a decent job by showing your degree. But now it is quite a different situation.

Every year, India produces more than millions of engineers. According to employability assessment company data, 80% of Indian engineers are unemployed for a job. The problem isn’t limited to the engineering stream – it’s the same with other streams like commerce, arts, and medical. In the study, most of the students have lost their interests. As soon as youngsters hold an undergraduate degree, they are forced to take higher education and travel to foreign countries like the US, Europe, and Canada – This is their final destination.

the most concerning part is people don’t even know that they have dozens of options to make money and grow their finances.

It has dark truth that most youngsters of this generation are perpetually steered-out and worked very hard. They are struggling to manage their basic expenditure. This affects their mental well-being and happiness.

Another collateral damage of such learning for earning mindset is lack of employment. Students who don’t want to get involved in a stream of education are less likely to perform in it. Over time, they graduated in it, and naturally, the overall quality of our degree holders becomes substandard, and who would not prefer to employ such graduates?

Today, India badly needs those professionals who are skilled in their domains that can solve problems.

Of course, we have thousands of them, but if our millennials are not utilizing education to sharpen their inherent set of skills, the outcome is just mass production of knuckleheads. The crisis is going on right now.

Unemployment point finger toward education without the purpose of learning.

What is the solution? How can this be done on a personal level?

Youngsters must recognize a real passion and work on it to shape it; education should be considered as a tool for solutions.

TAX N LEGAL PARTNERS:

It looks good in theory. But, what is the ground reality? it could be possible that people’s passion for the profession isn’t likely to pay their bill. Suppose that I am a good writer, nobody read a published book as of now. I am a developing comedian, but I can buy a decent lifestyle as of now. Does that strike a chord? Well, yes, it is a fair question. So, what are we supposed to do in such a case?

Young & Experienced Some parents take education loans for their children. In another way, students sign their indentured servitude.

If they are blessed enough to find a job, they work years with some MNC, and by the time they are free, a passionate dancer becomes HR, a gifted singer becomes software engineer, and a great writer becomes a consultant.

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A question always occurs, why do youngsters feel obliged to take a specific subject without having any interest in it? The answer is, their mindset of choosing the stream of education depends on money. From the first day of school, we are taught, complete a degree get a job, and earn a salary is the stared career template. A higher degree pays a higher salary. As soon they got a higher degree, the interest of an individual becomes unimportant.

People are willing to quit on their calling for the security of an unpleasant job. Well, there is nothing wrong with it. Choices can be made by an individual at any time. But

First, you should not make a bad investment of your time or money. Do not let yourself into snowballing debt just to get a degree. Your passion and source of making money could be different. You do not always need a degree to make money.

To lead a financially stress-free life, you need to start investments, both time and money. Educate yourself with some of the basic financial principles, such as how taxes work, find out more about the different industries, learn how to make money to work for you.

Although, financial illiteracy is a national issue. The government and we must make efforts to overcome the situation. The future will belong to talents – a talent honed by relevant education, motivated by passion, and supported by financial education.

ri, a prominent Senior Advocate in Taxation and an Recovery Suits, POSH Law, IP Laws etc. but what really sets them in Tier 2 & Tier 3 cities as w time member of several International Institutions.

After apart is theire expertise in Tax Laws. The founding partner, Sharad Forbes Services Pvt. Ltd. Tewari, is a retired IRS and has worked closely Facility on the reforms After this, firm will get re learning and honing his skills at a top Management and regulations of tax laws of the country.

HePride was On partAchieving of the The Coveted they are able to gauge pr Shares Its IM-Ahmadabad), Siddharth began working government on his when GST was being conceptualized. Now working will make a move on the g ‘Blue Flag Certification on the other side, he makes this practice area to be the firm’s strong has given me a lot of ex d in 2013, he incepted his proprietary Firm, Siddharth point. In the years 2017 and 2018, he helped the firm win close to 30 work culture and their law ri & Co. appeals in CESTAT, besides an equal number of first Appeals. The blueprint for our move”, sa firm has established itself as a one stop shop for all the Tax related

amount of time, firm was w

matters. steady increase in t OF THE FIRM Trending Business News With into a bigger space last ye an aspiring entrepreneur or an established tycoon, Siddharth Global Chip Shortage May Spoil Festive progression which motiv The Skillful Expanse of the Firm & Co. - is equipped to help both. The Firm is an all-inclusive TLP with its head office in Noida has their associate pushing to greater heights Season Sales offices situated “The utmost challenge ounting & taxation, focusing on prime concerns, such asinIncome Delhi, Noida, Lucknow, Allahabad, Ghaziabad and Kanpur.

Currently its practice areas are Constitutional Matters, Civil Tax N Legal Partners unde orporate Finance, Accounting is to Audit, be seen or services, International & Recoveries, Intellectual Property Laws, POSH Act / workforce in today’s world S and Payroll. It also works on Litigation and Matters Scrutiny Sexual Harassment Matters, Joint Ventures, Mergers & Acquisition, in 2022 entrepreneurial heard the moment www.businessconnectindia.in | Vol. 4 | Specialpower Edition May INDIA 7 t & Import Documentation, along with, services likeConsumer Online Protection Laws, Company Law, Arbitration & “The world cannot functi E-auctions. you decide to start commercial litigation, Criminal Matters (through associates) and chance entrepreneurial w

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Sunil Kumar HV Director

Frenus Tech Cover Story

An Ingenious Leader

Carving New Frontiers in Semiconductor Industry

S

omewhere, I came across a statement that said semiconductor are being viewed as the brain of new-age electronics. Electronic devices have innumerable applications, where semiconductor play an integral role in their formation. Hence, the role of semiconductor in our lives or the global economy couldn’t be overlooked at any cost. From our smartphones to medical equipment- semiconductor are the heart of all the electronics. So, this time, our cover story brings you the success narrative of FrenusTech, one of the leading names in the semiconductor design services space.

FrenusTech was incorporated in 2017, with a steadfast vision to transform the semiconductor design services industry from contracting mode to consulting and

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

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solutioning mode. Driven by the cumulative experience of over 100 years of the core leadership, the organization has stimulated gargantuan impact across the space. A dynamic combo of an apt leadership team well-versed in design services and deep rooted know-how on various requirements allowed them to develop a business model that drives their overall success. To know more about the business portfolio put forth by the company, we arranged an exclusive coffee-table conversation with one of the Founders- Mr.Sunil Kumar HV. He happened to walk us through various aspects of the overall business portfolio and we couldn’t help but bag valuable nuggets of wisdom filled with exemplary business insights. The core leadership team of FrenusTech comprises the board of directors- Sunil Kumar HV, Ramesh Bhat, Prashant Murthy along with Vaibhav Prabhu, and Annapurna Itagi who are scaling their brainchild to greater heights.

Harnessing the power of Quality Design Services and R&D at various levels, they are able to address the existing gaps across the industry. Headquartered in Bangalore, India, they have a 2nd development center in Mysore, India (Mysore is also the upcoming Semiconductor Manufacturing Hub of Karnataka, India as announced by Govt of Karnataka recently in Semicon India 2022 Conference) along with a subsidiary office in the USA and plan to scale operations in other locations across the globe.

At present, the company is backed by a robust team of 200+ engineers who put core emphasis on technical problem solving and ownership. The key aspect to this unique and quality deliverable stems from the curated technical training encompassed into each Engineer’s growth path. The organic growth model thrives a culture fixated on delivering deep technical and value based end to end services in ASIC design activities. With a varied range of experience and skills, the adept team of engineers are actively engaged in design activities for customers to name a few, Qualcomm, Nvidia, NXP, Infineon, Analog Devices, Microchip .

unique methodologies. Also, building a skilled workforce that embeds a solution-aligned outlook is equally essential and on the priority list for FrenusTech.

THE EXHAUSTIVE SERVICE PORTFOLIO

FrenusTech is committed to provide the services into all domains of semiconductor designs• ASIC & FPGA • Digital Design and Verification (RTL & DV) • Physical Design (Synthesis, STA, CTS, P&R, Power & Physical Verification) – Netlist to GDS-II • AMS Design & Layout (Analog, AMS, RF, High Speed IO) • Analog & Mixed Signal Verification • Foundation IP: Std Cell Libs, Memories, IO & PDK • Embedded System

When it comes to the core value of the company: Integrity, Simplicity, Ownership and Responsibility are the cornerstones of the company’s business evolution.

ABOUT THE VISION, MISSION AND VALUES

FrenusTech is propelled to expand in length and breadth owing to its vision of being a preferred service partner, solution provider and employer by revolutionizing the design services segment from Contracting to Consulting & Solutions mode. In terms of mission, they target to become solution-oriented organizations that provide effective solutions as per the customer pain points. Apart from this, they are into ensuring focused, conscious and continuous talent creation via innumerable collaborations and

ENSURING THE TRUST FACTOR

People you can Trust- is their tagline which is derived from their value statement. For any signed task, they ensure complete ownership- be it in terms of commitment, transparent participation ensuring a foresight to an issue and on-time resolution. From owning a track record in delivering their commitments to their client organizations and leaders, they have been effortlessly navigating through various roles in technology leadership and people management. While being ardent about establishing an organic growth model and deep-dive training methodologies, an impactful amount of contribution has been ensured to the semiconductor industry. All of this will be a gamechanger with the Govt. of India focused on the Semicon industry of late. Additionally, they are trying to bridge the gap between the industry and academia through their college/university sustained engagements.

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THE LEADERSHIP INSIGHTS Prashant Murthy Director

TECH INCLUSION AND R&D - KEY DIFFERENTIATORS

For FrenusTech, automation has been one of their key differentiators from the beginning. The work demands multiple steps that can be automated for better productivity and ROI ensuring 15%-20% productivity enhancement for repeat/ versioned projects. Concerning AI and ML, it is definitely a major contributor to semiconductor design domains in the days to come. There are several new-age technologies that keep emerging everyday that are about to revolutionize the world for good asserted Sunil Kumar HV. R&D is said to be a critical aspect of any organization’s foundation and success.

FrenusTech performs incessant R&D for their end customers as a design services offering. What R&D may bring as an end result is generally owned by the end customer in full and in some cases on a co-ownership basis. In a service industry, it is quite important to keep a good headcount of talent rather than investing in R&D but not for FrenusTech. The client’s faith in their quality services allow them to harness the power of R&D as services with their sheer expertise. All the new ingenious ideas or other aspects that emerge from effective R&D are owned and implemented by the teams later.

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The problem solving attitude of the Engineers allows them to have an edge over their peers in the industry. The techenabled team is always keen to work on new cutting-edge technologies and products that will address a number of problems/issues and hard work. So far, they wish to continue in the path of tech-orientation and contribute to exemplary products in the respective market. All the leaders or consultants extend their sheer support to various project execution as semiconductor is not a solo play but a team game. To boost the morale of the leadership team as well as the engineers, FrenusTech props them up through thick and thin.

This is something that the leadership team has learned from their journey and experience of working with startups or mid-sized companies. The risks and rewards of such systems are pretty much known to them. With the resolute focus on long-term associations alongside win-win proposition has been their core strategythe roadmap to success.

employees as well as customers where cordial feedbacks are passed to the workforce and leadership team. FrenusTech is known for its agile interventions and effective solution delivery that have become its synonymy so far.

Sunil conveys that the company’s policy is unwavering on a zero hierarchy model where all the leaders are hands-on and bring a touch of influence and contribution to the day-today work requirements. This unique approach enables trainee or junior engineers to have direct access to the senior leaders who have a tremendous influence in the learning processbe it technical and non-technical aspects.

Vaibhav Prabhu Director

‘A BEST OF ALL WORLDS WORK CULTURE’

The work culture at FrenusTech is steered by the technical hands-on leadership that is actively involved in the new-fangled trends in the semiconductor industry alongside mentoring the budding talents to shape them up to sail through the challenges effortlessly. Under the auspices of a seasoned leadership team with extensive experience across different geographies and cultures, the employees are ensured sustained professional growth with continuous feedback systems in place.

Who isn’t aware of the fact that the semiconductor industry has always been plagued by inadequate skilled professionals. Most companies are offering attractive salary packages and facilities to those with proper skills and education. Along with the above, FrenusTech has made a difference by ensuring a pool of industry experts under whose guidance, a talented team speaking sustainability and scalability is nurtured. Though being a mid-sized organization, they have successfully created a pool of pro-skilled individuals. Transparency and the well formulated communication are ensured with both

Our state-of-the-art cultural philosophy ensures a potential issue is identified pro-actively and addressed before it becomes a deeper issue.

Also, all the employees are aware of all developments at the company level through both formal and informal Channels. At individual levels, the management expects courtesy and a humble attitude from every employee where everyone can collectively work on various challenges towards a radiant furtherance. Work Hard - Party Hard - Explore Experiment - is the mantra that they shout out aloud to grow in leaps and bounds” claimed the dynamo.

FOSTERING DIVERSITY AND INCLUSION

The exhilarative leadership team of FrenusTech has been in continual efforts to improve the diversity ratio of the total workforce. According to them, a diverse team of professionals introduces an out-of-the-box thought process and perspective to any forthcoming issue.

It ensures the company with individuals hailing from diverse geographical locations.

Facilitating a touch of diversity and inclusion accompanied with a perfect gender balance, it happened to carve a culture with difference.

COVER STORY

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NOTCHES ON THE BELT

Needless to say that in its overall journey, the company has managed to leave exceptional footprints across the industry.

And it could be justified from the following assertions1.

2.

3.

4.

5.

6.

Being a bootstrapped company and reaching 200+ engineering strength with significant team strength supporting most of the domains in VLSI Well established, tried and tested organic growth engine.

Complete solution ownership of the customer projects, especially the tape-outs for Space Applications, Cryptocurrency Mining ASIC, High Speed Switches (PCIE Based), Processor Domains, Foundation IPs and many more…

Revenue, Head count and customer additions have always been on a rise much beyond industry’s standard growth every other year including the Pandemic times.

Almost No customer complaints so far. Very low attrition rate.

In terms of their commitment, technical expertise and solution-oriented mind-set, they have received immense industry accolades, without being advertised across the targeted channels.

FUTURISTIC ENDEAVOURS

Ramesh Bhat Director

After 5 years of thumping success witnessed by the company, the management believes that FrenusTech has managed to establish itself in its targeted market. All the lessons learned in these 5 wholesome years have helped them grow their business insights, especially the pandemic has taught FrenusTech (and the whole business community) some valuable lessons. This has induced a trust factor from the customers’ end where their contributions to the projects drive their overall credibility.

Now, they are extremely focused on aggressive growth for the upcoming 3 years and take the company to a greater level.

The next 3 years will be dedicated to formulating and assembling over 800+ engineering teams by FY25 along with a robust global presence across the USA, Europe, Taiwan, Japan and the UK. Soon, this strategic plan shall make them a company achieving 20 Million USD in revenue with benchmark beating bottomline Concerning their organic growth, FrenusTech will keep growing at least 50% year on year.

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“When it comes to their respective training engines and overall strategy for retention and hiring, it is all sorted and should give us a good headway. We continue to invest in productivity aspects like automation, in-house flows to ensure sustained business and value added revenue,” states Sunil.

Annapurna Itagi

Director

Furthermore, they have planned to acquire a couple of like-minded and well-focused companies who wish to complement as well as add intense value to their existing portfolio.

FROM THE DESK OF BOARD DIRECTORS- A TOKEN OF ADVICE

OF

Many thanks to all the engineers and customers who believed in us and wedged with us through a testing pandemic period.

Through our focused efforts on the next 3 years’ roadmap, we believe we can truly achieve our vision statements. FrenusTech has been subtle in operations in initial years as we believed in getting ready for industry organically. We wanted to develop our roots strong and deep to handle any situation that industry/customers wants us to. And now we have launched aggressively to meet the industry demands.

For Industry: Invest in Skill/Talent Creation OR at least support the ones who have boldly ventured into it.

If we do not reduce the acute demand-supply issue for engineering talent which has led to an unhealthy rise in compensation packages, India will start to lose its market share of jobs coming towards us in the days to come.

In our view, Only India is in a position to bring in stability for the engineering-talent’s demandsupply problem for the world. It is important for the industry leaders to support each other in making it successful for the world rather than

only fighting for the existing resources for short term gains at long term costs.

For Youngsters: You are Definitely much more Intelligent than your previous Gen… Create a problem to solve that’s worthy of your life…

Contributing back to the society/system we grew-in definitely makes the future strong and flourishing at multiple levels.

Acquiring skills and technology that can lead to solving real world problems around us creates a promising future for all of us.

We say that money is one of the most important things in life . The catch is the pace and the journey towards achieving it. What we have forgotten - the shortcuts and implicit race does not sustain us or the system in the long run.

A FAT PAYCHECK is a good one, while how we make it matters… Think out of the box, be rational, take risks, get out of comfort zones, taste both success & failures, Live life fully… Most important - Have mentors and associate with them on a long term basis who are committed to your success…

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Success Story

Sundar Pichai From the Journey IIT Kanpur to CEO of Alphabet and Google

Success Story

very closely to strengthen the AdWords targeting engine. At the time, Internet Explorer was playing a major role, although Mozilla Firefox was the alternative chicle for people.

In the world, there are two kinds of people living in one who is busy cramming history and another who is busy creating history.

Sundar Pichai is one of those people who are really creating history. In this article, we will look at his journey to know, how he became a successful CEO of Alphabet and Google.

EARLY LIFE AND SCHOOLING. Sundar has a full name called Pichai Sundararajan, who was born on July 12, 1972, in Madurai, Tamil Nadu, and India. He grew up in an upper-middle-class family and had a Hindu upbringing, where his mother Lakshmi worked as a stenographer and father, Raghunath Pichai was an electrical engineer.

Pichai had done his schooling from Jawahar Vidyalaya, the CBSC board. He did 12th from Vana Vani School at IIT Madras.

JOURNEY AS A PRODUCT MANAGER TO CEO In 2004, Pichai started working with Google as vice president of product management & development for Google toolbar, a vital strategic product that enables default search issues on various to go through Google and allow them to look at browsing behavior

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As Vice President of product management, he caught a weakness in Google’s strategy and launched a browser called Chrome (it is still generating a great amount of revenue for the company) as a defensive play against the established leading browsers application to protect and Grow Google. It had no guarantee that other browsers would make it easy for toolbars like Google’s to be installed by users.

However, Chrome wasn’t just another web browser option, it was a foothold on desktop, trying to extend Google’s reach into the user web experience. Owning the browser experience was very significant as many applications became web-based, many of applications developed under Google led by Sundar Pichai, such as Google Drive (which are more responsible for), Chrome OS, and other applications like Google Map and Gmail. Today, from businessmen to students are spending a lot of time with this browser, since those applications are developed by Google,

those worked very well in their own Chrome. Today Chrome has achieved a 64% market share, while the Internet Explorer browser has no longer officially supported.

Android was another massive opportunity for Google, Sundar increased his portfolio length, adding these to his ever-growing empire.

Handling both of its operating systems, he was front-and-center in the company’s rivalry with other leading software industries like Microsoft and Apple.

So, the Co-founder of Google Larry page made decisions to break up the company into a family of companies under Alphabet (it is called a parent’s company of Google), and Sundar Pichai became CEO of the Google subsidiary.

Over the time period and Under the direction of Sundar Pichai, Google has seen big growth. In 2019, Larry Page and Sergey founder of Google have stepped down from Top roles at the parent company Alphabet Inc. Now Sundar Pichai is the new CEO of Alphabet.

SUNDAR PICHAI

Chief Executive Officer of Alphabet

OVERVIEWS Sundar Pichai is an Indian-American computer engineer and the world’s one of the top influential executives. He is the CEO (Chief Executive Officer) of Google and their parent company Alphabet Inc. He is also a member of Magic Leap.

As far as his qualification is concerned, he graduated in metallurgical engineering from IIT Kharagpur and garbed a master of science degree in materials science & engineering from Stanford University. Further, he also went to the Wharton School of the University of Pennsylvania for an MBA degree, where he got scholar a Siebel Scholar and Palmer Scholar.

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A Trusted Chartered Accountant Firm With Two Decades Of Excellence Indranil Roy | Business Connect

ANANDRAM SARDA Founder

O

ver the last decade, the business fraternity has been shaped and reshaped by various elements. Digitization and disruption revamped the majority of the verticals, including their products/services, frameworks, compliance, and regulations. With these surrounding advancements, the demand for holistic accountants is greater than ever. Finance and tax can often become an intricate part of a business, affecting its ability to make effective decisions. The pandemic further brought an avalanche of financial and tax related transgressions.

There is a saying, “Only accountants can save the world through peace, goodwill and reconciliations.” CAs who provide client advisory services (CAS) to help struggling businesses stabilize and reposition themselves are in high demand in the market. CAs who offer CAS have real-time access to their clients’ accounts, allowing them to offer a more strategic perspective on their clients’ business.

Introducing Anandram Sarda & Associates, a full-service firm offering a gamut of taxation and multifarious professional services.

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ALL UNDER ONE UMBRELLA Headquartered in Hyderabad, India, Anandram Sarda & Associates counts among chartered accountant firms rendering stellar services. They provide services for Assurance & Audit, Tax Advisory & Compliance, Business Set-up, Transaction Support (incl. Outsourcing), Tax Representations & Litigation Support, Accounting & Payroll, Financial Management, Management Consultancy, Business Advisory, Risk Management, Financial & Tax Due Diligence, Corporate Secretarial, Foreign Exchange Law Compliance, Advice on Software Designing and Testing and related areas.

With all under one umbrella, the firm positions itself as “Trusted Advisors” to deal with today’s complex, demanding, challenging, and fast-changing market. They have a young and determined team qualified to address specific challenges and meet clients’ requirements.

FOUNDED WITH A STRONG VISION Anandram Sarda & Associates was founded in 2012 by Anandram Sarda, an FCA with 19 years of rich experience in taxation, finance, audit, etc. He completed his chartered accountancy examinations in a single attempt within the tenure of article training in the year 2002. He underwent article training in Lovelock & Lewes, Hyderabad [member firm of PriceWaterhouse Coopers (PwC)], which rewarded him with rich learning experience of working with small-to-big and multinational corporations with auditing software. He became a partner with RG Sarda & Associates in 2002, setting the path for a wealth of practical experience and skills over the next two decades.

In 2012, he retired, and with the accumulated skills and experience, he launched Anandram Sarda & Associates. At the outset, he envisioned a firm with optimal standards offering dedicated and personalized services as a one-stop destination.

Under his stewardship, the firm has become an ecosystem of continuous knowledge sharing and proactive and pragmatic service delivery with a personalized approach. The firm drives excellence on values of integrity, honesty, ethical conduct, and professional behavior, fostering clients’ success and empowering employees with equal opportunities and workplace diversity.

The firm serves businesses of all sizes and shapes, intending to provide peace of mind by offering excellence. Their acumen and prudence in understanding business-specific implications make them unique. They also offer onsite administrative, accounting, and other support services by deputing qualified staff at the client’s place under their supervision and guidance.

THE UNDERLYING FORTE Tax is an integral part of any business. But the taxation space is volatile, with ever-changing laws, rules, regulations, procedures, and judicial pronouncements. In order to be successful, businesses must have an effective tax strategy that adheres to legal norms and laws. Hitherto, there were the issues of tax authorities becoming overbearing and intrusive. Of late, due to the introduction of faceless and electronic facilities for communication has eased the hassles with tax authorities.

OUTWEIGHING THE PANDEMIC The pandemic has transformed the business fraternity in all aspects. The sudden halt in economic activity had grave implications for business growth. As taxation experts, Anandram Sarda & Associates turned this challenge into opportunity by spending their time on knowledge upgradation and learning new topics such as “Multilateral Instruments” (MLI) in international taxation. MLI is a sweeping change in interpreting the tax treaties to avoid double taxation. Government has announced host of fiscal and monetary measures for supporting the economy and financial system of the country. Most of the changes in taxation laws were made to support businesses and improve their cash flow.

Anandram Sarda & Associates leverages its cumulative expertise to add value and keep its clients ahead of the hassles.

The firm possesses 27 years of collective experience in direct and indirect taxes. They are well versed in handling diverse assignments, including international taxation, transfer pricing, safe harbor, representation before tax authorities, commissioner appeals, income tax appellate tribunals, tax advisory, tax compliance, and so on. This helps in providing a timely strategy within the four corners of the law in the face of changes in tax laws, rules, regulations, and procedures. They utilize benefits, concessions, exemptions, and schemes allowed by the tax laws while adhering to compliances. As consultants, they maintain a simple and straightforward approach that fosters proactivity while minimizing tax litigation.

“We have advised our clients for availing the beneficial measures for business sustenance and continuity,” says Mr. Sarda. The firm has been using cloud software and storage for over eight years. This helped them provide uninterrupted and continuous services to clients remotely even during the lockdown.

ON ROUTE TO NOTABLE MILESTONES Unbridled by economic crises and COVID-19, Anandram Sarda & Associates is scaling growth at a steady pace. In 2022-23, the firm is planning to start specialized verticals for income tax, international tax, GST and other indirect taxes, audit and assurance, corporate secretarial, consulting, and accounting and payroll, each to be headed by a qualified chartered accountant.

They are seeking a 10x to 15x increase in revenue within the next 3-5 years. Last but not least, the firm is set to establish a pan-India network of chartered accountants spread across 8 to 10 major cities in India.

A TECH-SAVVY FIRM With a long and sustainable tenure, it’s apparent the firm is wellupdated with technological upgrades. It helps in keeping up with globalization, fosters accuracy and compliance, optimizes process efficiency, provides better insights and metrics, and, above all else, bolsters transparency. At Anandram Sarda & Associates, it’s a policy to adopt technological upgrades for rendering superior quality and prompt services. They use cloud-based software for tax compliance, storage of data, and subscriptions to electronic tax reports, journals, and newsletters.

The firm also prioritizes staying abreast of the market by continuously updating knowledge and skills. Regular study circle meetings for skill-upgradation are conducted for in-house knowledge sharing.

AN ENLIGHTENING MEMOIR “Work with an open heart and utmost dedication and cultivate trust within your firm and with clients. Prioritize your clients above all else; bear in mind that you are rendering services to yourself and not the client.” - Anandram Sarda

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Lifestyle

How To Stop Your

Mind from Wandering BCM | Anant Kumar

It was 1830 when author Victor Hugo had six months to write a book but couldn’t concentrate on his work. So, when the publisher said that either he delivered on time or no book deal. Hugo took drastic measures, he removed his clothing and had his assistant lock them away, leaving him with no proper attire to leave the house, and he wrote furiously. As a result, the book Hunchback Notre Dame was published two weeks before his deadline. Staying concrete is challenging even when you are good at your work. When you struggle with concentration, you cannot focus on a task that needs to be delivered on time, waste a lot of precious time, disjoint conversation, and more.

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So how often would you say your mind wanders on a typical day? People spend half of their waking hours wondering about something other than what they’re actually doing in the present. A stressed mind is committed to wonder about different kinds of things. It all boils down to what refers to as time stress. If you tend to worry about a pile of tasks living on your desk or that you won’t live up to your potential, you are experiencing time stress. In short, overall, it ruins your productivity and increases your stress level. Of course, this isn’t how you are supposed to live your life, right? You want to be your best version.

So how can we stop our minds from wondering? Although it has been seen that a wandering mind can be beneficial in some way. However, it has become an epidemic in the business world. The human mind remains malleable throughout adulthood, and it can be leveraged and develop concentration levels. Here are the 3 steps, which you can apply whenever you have difficulty staying focused.

Track your wonder mind

on your breathing. You can follow a simple step to calm your mind: count 1 to 10 as you breathe in and breathe out. You can repeat this more than 10 times. Let your stress be pushed away. The best of this little activity is you can do it whenever you feel tired or get distracted. This 10 min practice can put you in an entirely different state of mind. It’s a much more rewarding productive habit rather than spending time on social media.

Our mind easily gets distracted. According to a new study from Microsoft crop., people now generally get distracted in just 9 sec. Our mind is like a kid in toy shops, free to move one thing to another, often without constraints. So, as you start wondering about something else, track your mind where it is going? Take a pad/diary and pen and write it down, and take action accordingly. If you can’t get rid of your wonder about the passionate area, maybe it’s time to explore a new job. If your mind keeps wandering about a bad relationship with a colleague, maybe it’s time to confront the situation. If your mind is on the beach or tropical islands, maybe you are overdue for a vacation, schedule a vacation. What I mean by that is to try to find a reason behind that act in this meaningful area.

Delegate As a leader, you’re pulled in a million different directions. It is easy to fill up a day with unimportant tasks and let the performance suffer, but one can acquire delegation skills. You can start with conducting an audit of all the persons at your offices, their responsibilities, and abilities. Try to keep reviewing the list, then point out all of your more time-consuming tasks that cannot affect your success. Think about how you can delegate this task to your colleagues. Your colleagues will be grateful for you not just shoveling work on them. Before delegating tasks, make sure that your colleagues are committed to taking tasks so that the skill you impart to your colleagues can benefit you.

A conquering art of delegations eases your stress level.

10 min or 15 min breaks “One deserves a day away, in which no problems are confronted, no solutions searched for. Each of us needs to withdraw from the cares which will not withdraw from us.” Stated Maya Angelou.

Taking breaks is the best medicine to apply when your stress level and cortisol level overdrive. Many researchers have found that when employees take a short nap or frequent breaks, they report higher levels of job satisfaction, reduced exhaustion, and greater willingness to go beyond their assigned tasks.

As an entrepreneur or boss, you need your cognitive skills to perform your jobs well and get ahead. If you can’t take care of it, stress will drive your mind on a roller coaster, which will destroy your concentration, no doubt even your career.

By following these three steps, you will be more productive, develop a better understanding of your coworkers, and be more relaxed.

You need time to recharge your brain, so set the 10 t0 15 minutes break to do just nothing. Find a quiet space or put earplugs in, switch off the all-electronic gadgets, close your eyes and focus

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D. BATRA & CO.

YOUR ULTIMATE PARTNER FOR ALL YOUR ACCOUNTING, TAXATION AND AUDIT NEEDS

FCA Dinesh Batra Founder & CEO

Gulshan Parveen | Business Connect he prestigious scientist and the most genius person in the world, Albert Einstein has quoted, “The most difficult thing to understand in this world is Income Tax.” This reflects that tax has always been the most undesirable topic of discussion for people across the globe. To understand taxes, you need to have a clear and crisp knowledge of accountancy, economy, mathematical calculations, government policies and what not; all this makes the topic even boring, time taking, and complex. That is the major reason why approx. 99% of people transfer all these complexities to their tax consultant. You may have been familiar with numerous tax consultants individually or their organizations’ platforms-but our team has put its utmost effort to bring the best one to the table.

T

Business connect has a tremendous portfolio featuring several leaders and their teams operating in the arena of Financial consultancy. Their success inspired us to find and feature other excellent ventures and we landed upon the page of D. Batra & Co. (DBC). Our editorial team had an interesting and joyful session with the Founder and CEO of the company, CA Dinesh Batra. The visionary leader shared some lesser-known facts and his successful journey so far. He also spilled some valuable nuggets for our global readership panel and the budding entrepreneurs out there. We truly hope and desire that this fascinating read will not only add some extra value to people’s lives-but will also inspire them to break their boundaries and fly.

DBC is one of the leading ventures in the arena of Tax Consultancy, which is revolutionizing the existing market trends with innovative and next-gen solutions. Highlighting the portfolio of his company, Dinesh asserts, www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

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international clients who look upon for their respective needs both in the area of direct and indirect tax.

“We are offering a wide range of Accounting Services, Audit / Assurance services & Management Services to our clients in India & abroad. Over the years DBC has steadily invested in people, processes, technology, and infrastructure to create a global enterprise that delivers integrated accounting solutions to clients.”

CONVERTING CHALLENGES INTO OPPORTUNITIES

It is not hidden from us that the Indian tax laws are quite turbulent and recently a lot of changes, especially in the field of Indirect taxes have been made by the Government. All the changes and amendments are focused on better Governance with the help of technology that has been a real challenge for most conventional taxation consulting firms. DBC has timely made all technology advancements to keep its clients compliant with all the changes in the tax laws.

DBC is led & managed by a young, energetic, dynamic, resourceful group of Chartered Accountants having indepth knowledge of accounting, finance, functional, technical, and IT together with specialized skills in their core domain. Being well versed with the accounting regulations and having specialization in IT makes DBC the best choice for Knowledge Process Outsourcing of the accounting function. Moreover, the breadth of knowledge and depth of expertise available at DBC strengthens the ability to connect with clients’ concerns and goals. DBC’s core management team has a strong academic background, teamwork abilities, expertise, and progressive vision to cater to the needs of clients in the best possible manner.

Our curious team asked Dinesh about the recent global pandemic and its effect at DBC Offices. His response was enough for us to understand that they have a next-level inner motivation and a zealous professional approach.

Dinesh said and we quote:

“Pandemic surely has been a disaster for the mankind as such, however at the same time has forced the human race to face the challenge and fight back with full force. The entire team of DBC professionals worked relentlessly to overcome the challenge faced by the lock-down situation and not only did we help the clients with their Business Continuity but also fostered the spirits of many clients to recover from the Disaster. Technology played a key role and sooner than expected the entire DBC team was in action ensuring that they continue to provide complete hand-holding services to both Indian and International clients for their respective business needs.”

To get a glimpse of their extraordinary services, we have mentioned some of their major ones for our readers: • Foreign Direct Investment • Transfer Pricing Studies & allied compliances • Company Incorporation • Accounting & Tax Compliances • Payroll & Outsourced HR Services • Auditing & Assurance Services

“Our vision is to provide the best solutions in matters of accounting, auditing & finance. We at D. Batra & Co. constantly strive for excellence in all related activities by ensuring the highest quality standards. Since the past 20 years, we have been satisfying our customers with world-class services to attain maximum customer satisfaction. We have defined our values by the way of excellence, credibility, and commitment to the work we perform, which guides us on the road to success. Several companies from across the globe consider us the most trusted partners worldwide for any financial needs and services.” says

WORDS OF WISDOM

Before signing off, the enthusiastic leader shared some impeccable words highlighting the major role that technology and networking shall soon play in the industry,

“In this competitive era, the need is to be able to provide Global Accounting & Taxation Consulting Service to international clients with the comfort of Regional Support.

This would be possible with Professional Networking & the use of updated modern-day technology. R&D may not have been in vogue for the Accounting and Taxation Industry during the pre-pandemic days, however, the importance of R&D has been proved during these testing times. By developing new ways of communication, data storage and retrieval, cloud computing, robotic accounting, use of OCR technology in the field of accounting, application of Artificial Intelligence and machine learning, the new age accounting and taxation industry can make a drastic evolution to the principals and practices followed in the yester years. We are not new to the concept of International Accounting Networks which have reputed members who help each other with Regional Compliance and groundwork support.

However, all this now has to be further strengthened with the use of technology and a high degree of professional competence. Standardization of processes and operating procedures will be of utmost importance for Global growth in the Accounting & Taxation Industry.”

CA Dinesh Batra.

THE DIFFERENTIATING ELEMENTS

Madhav, who heads the Global Client Relations at DBC comments, “We at DBC not only serve the domestic Indian business community and high net worth individuals (HNI) with their tax compliances, but also have a dedicated team to handle international taxation issues faced by foreign corporates, and their subsidiaries having cross border transactions & corresponding taxation implications.”

While most tax consulting firms either gradually tend to specialize either in the field of Indirect Tax (GST) or attain a reputation only in the field of direct tax (Income Tax), however DBC with its wholistic global approach has been successful in maintaining a perfect equilibrium and has gradually been investing in people and technology to attain domain specialization and expert knowledge-base for both the taxation verticals. This is the major reason DBC has become the preferred choice amongst domestic and 25

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REDEFINING FINANCIAL ADVISORY Kajal Dobhal | Business Connect

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ith the recurring transitions across the financial space, financial planning has earned a crucial and niche importance. Livelihood has to go on, no matter what, and solutions must amend to smarter methods for a strategic upper hand. Smart financial planning has become a roaring trend in the Financial space in the past few years. Leveraging the increasing application of digitization, many young innovators have devised full-stacked Fin-Tech platforms that enable customers to make informed financial decisions. A popular name in that trove is Mr Abhishek Kumar, Managing Partner, Ingenetus.

His innovative Fin-Tech platform is a single-window for tailored consultancy on diverse financial concerns. Its promising solutions and revering global presence qualifies it for inclusion in our upcoming edition, “Top 10 Most Trusted Financial Consultants in 2021”.

A TRUSTED NAME

Ingenetus was found with a sound vision, ‘To be the most preferred entity for Financial Planning decisions providing the most innovative end-end services on a

constant basis’ to both individuals and corporates. It has decades of experience in financial advisory and commands an outstanding presence across 20+ leading financial companies, including Private banks, PSUs, Private Insurance. It has a diverse portfolio of premier solutions, such as: • Investment Advisory • Lending Advisory • Insurance Advisory • Tax Planning and Estate Planning - everything stacked in a digital platform having easy but secure access.

With a bouquet of smart services, Ingenetus has emerged as a revered and trusted name in the global financial space. It has a small yet robust team, which drives its prospects and empowers its values. It has a strong presence in several Indian metros as well as Tier 1, 2, and 3 cities and serves clients across South Africa & Canada.

ENVISIONING NEED-BASED CONSULTANCY

In 2012, Abhishek decided to shape a holistic enterprise that upholds

the values of client-centricity. He has an extensive background in finance and has good cognizance of its challenges. While working as a Wealth Manager in an International Bank, Abhishek found that the financial consultancy was more inclined to revenue generation than understanding client’s concerns. “I’ve seen cases of retirees being sold ULIP products tied to equity markets while they were looking for a retirement income stream.”, he added. These impediments set forth the course of Ingenetus.

Abhishek envisioned need-based financial planning more than revenues, and it bore rich fruits.

Ingenetus has created a niche through its methodical advisory that adheres to Goal Planning, Risk Assessment and Understanding Tenure. Its advisory is accredited by the Financial Planning Standard Board Ltd., USA (FSPB), ensuring the highest standard in ethics, knowledge and experience. The coveted accreditation is achieved by rare but acclaimed financial advisors, in India. Whether it’s Investment, Insurance, Lending or Tax & Estate Planning, Ingenetus lays down a customized advisory that ensures the best ROI. The Company’s vision is to be the most preferred name for financial consultancy. With adept resources and talent on board, Ingenetus aims to deliver knowledge-based solutions that enable informed Financial Planning decisions.

A WELL-RESEARCHED BUSINESS MODEL The radical developments in technology are altering the framework of every segment. And without question, Smart financial solutions have had a dynamic shift in technology utilization. To keep up, Ingenetus’s team analyses both qualitative and quantitative measures using research tools and output stream for recommendations. The output stream stays dynamic to the market, and the recommendations help create solutions for all kinds of investors.

“50% of our revenues are obtained from Investment Advisory vertical and naturally draws the heaviest R&D,” opines Abhishek.

Besides, organic development, research and analytics also help in conquering challenges.

During the inception, Abhishek was juggling multiple responsibilities, like Industrial

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EPITOME OF TRANSPARENT CULTURE

Shalini Gera

Senior Partner empanelment, figuring out office spaces, client management and entering transactions. This is followed by recruiting competent people and acclimatizing to digitization. But, his ability to think in-depth helped in procuring opportunities from the challenges. Adjusting to digitization was a big challenge. Back then, there were a handful of digital transaction platforms and platforms by AMCs required endless research and an industry consolidator.

But as soon as it got its hands on an NSE transaction platform, all it needed was backend software to consolidate customer data. With time and evolution, digitization broke down geographical barriers paving the way for a global presence.

TECHNOLOGICALLY COGNIZANT

As mentioned above, Ingenetus has grown with the changing tides of innovation in finance. In 2018, it took the first step towards digitization and incorporated paperless KYC processes, account creation, financial analysis and transactions. Afterwards, they brought in a Financial Planning software - an in-house research tool for Fund comparison, Factsheets, Model Portfolios and creating Financial Plans.

The Ingenetus app is their most recent example of innovation & creativity, offering clients a real-time and analytical understanding of the financial picture. While the app has proven to be highly beneficial, it’s not the final destination.

Ingenetus plans to optimize clients’ delight by: • Attaching customer’s investment account with bank accounts, allowing 3rd party payments for utility and insurances • Extracting their credit data for lending solutions With eyes on customer satisfaction, Ingenetus has evolved from Mutual Fund Distributors to Financial Planners. The platform caters to 400+ retail and corporate clients, including self-employed individuals, CXOs, promoters and retired personnel as well. Its offerings range from Financial Planning for individuals to Treasury assistance to Group Insurances for SMEs to Working Capital requirements for corporates.

Ingenetus keeps its sails high on the values of Integrity & Respect, Mentorship, Client Satisfaction and Transparency & Trust. Their confluence sustains transparency and keeps employees on a prolific track. In other words, it ensures better employee engagement, robust culture and a freewheeling communication channel.

Also, employees get to proffer and apply innovative ideas and creativity.

Ingenetus has a 360° feedback mechanism for employees to share the Company’s prospects and ideas with teammates and how to raise the bar of quality. A robust Performance Management System includes the following• Continuous Review • Annual Review Individual efforts amounting to a scalable revenue are appraised by the Company. The in-house transparency is also ensured with clients to steer clear of escalations.

CONQUERING THE COVID-19

While Covid-19 proved an illustrious hurdle to every business, those in the digital space got a major upper hand.

Ingenetus’s business is closely linked to market performance, and since it took a hit, the Company turned to its nonmarket solutions, such as Tax Planning and Estate planning. On the other hand, the period took them through a moving transition from a traditional model to a digital milieu. Digital channels were established to stay connected to clients.

Monthly webinars were conducted to stay connected to customer’s finances and emotions assuring them that they were there with them in those difficult times.“We even brought leading experts, including Fund managers, to interact with the investors to put them at ease,” adds Abhishek. The out-of-the-box route to increase sales

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efficiency proved fruitful. Ingenetus also conducted Financial awareness programs to acquire more Pan-India customers.

ACHIEVEMENTS TO BE NAMED FOR

Starting in 2012, it took a lot of endeavours and hard work of Abhishek and his team to take Ingenetus to the point it is today. However, the quest is marked by several milestones and accolades. Few of the notable milestones are: • Earned the epiphet ‘Champion Partner’ and ‘Platinum partner’ from multiple Asset Management Companies • 2021, Shalini Gera, Senior Partner, Ingenetus, was accredited by FSPB with a Certified Financial Planning Certification • 2021, awarded by TATA Asset Management as Key Partner for Q4 FY’21 performance.

•

THE MILESTONES TO CONQUER

In a broad sense of prospects, Ingenetus seeks to become “The most reputed and respected Financial Brand in India”.

And to do so, it aims to expand to Mumbai and South Indian territories. It plans to include an additional pipeline of Stock Advisory in its platform.

Contrarily, Ingenetus plans to provide ESOPS for developing employee’s loyalty and performance. Ingenetus also aims to become an Asset Management Company as a long term plan.

A WORTHWHILE MESSAGE TO READERS

“A worthwhile advisor is a stepping stone to success. He won’t hold you back rather encourage and support you to reach newer heights of success.”

– Abhishek Kumar, Managing Partner, Ingenetus

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August 2019

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The Brainchild of An Expert Dinesh Jotwani Kirti Anand | Business Connect

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SUMMARISING THE LAW FIRM’S PROFILE Jotwani Associates is a law firm that has two more partners who hold an indispensable position in the firm, and they are Ms. Harpreet Oberoi and Mr. Devashish Dutta.

Dinesh Jotwani |Founder Warren Bennis said, “Leadership is the capacity to translate Vision into Reality.”

Jotwani Associates is a law firm, which has 35 staffmembers that include lawyers, paralegals, and other staff members based out of Delhi. They practice in different areas mainly in Intellectual Property Rights, corporates, cyber laws, government relations, the Supreme Court of India, High courts, and District courts.

The above quote has been put into practice by an exemplar and efficient leader of the times- Dinesh Jotwani. He is a known name in the legal arena. With his expertise and intellect, he incepted the law firm name, Jotwani Associates nearly 2 decades ago.

Business Connect Magazine is delighted to feature Dinesh Jotwani- the maestro in the upcoming edition, ‘The Leader behind an Admirable Law firm.’

Details of Services: Comprehending the Firm’s services, the following pointers cover the details: • Sixty percent of the Firm’s work is to deal with Intellectual Property Rights such as Patents Trademark Copyrights, Litigation, Enforcement of copyrights.

• Secondly, Corporate Law- It includes supporting different kinds of entities in India, different filings, compliances they have, supporting Income Tax and GST Advisory, entities formations, and ROC compliances.

• One of the fastest-growing areas is forming Government Relations. They help companies to strategize their policies according to government requirements.

GLANCE AT THE ENTREPRENEUR’S EXCURSION Dinesh Jotwani has nearly 25 years of enriching experience and deep understanding of policy, law, technology, litigation and government relations, especially in software, trade, IPRs, internet law, and Cyber Crimes.

Some of his career highlights are: • Dinesh has been an in-house Counsel, Partner in Law Firms and has also been an Independent Consultant to several technology companies. Some of the noted names include, NCR Corporation, Techorneys LLP, Microsoft Corporation, Symantec, and Cisco.

• He has also held executive positions in trade coalitions such as Federation of Indian Chambers of Commerce & Industry (FICCI), The Indian Legal Foundawww.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

tion (earlier called NBAI Foundation), and Business Software Alliance (BSA).

Dinesh is Honors Graduate in Economics–Delhi University (1991), a post-graduate in Information Technology & Software Development – NIIT (1992) and also holds a degree in law (LL.b) – Delhi University (1994).

Dinesh also holds two US Patents: 7831544 & 8380687 on e-discovery processes used in litigation/investigations and has authored a book ‘Interface between Competition Law and IPRs: A global perspective’, published by TILF (2012).

Dinesh regularly appears in the Supreme Court of India and Delhi High Court. He argues on matters related to Corporate, IPR, Civil, Criminal, and Public Interest.

Talking about the clientele, the Legal Firm has served clients from Fortune 500 companies. Additionally, it has catered to the needs of Defence, Software, and E-commerce companies. For a multitude of the topmost brands they have worked and earned an indispensable trust of the clientele.

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WHAT MAKES THEM AHEAD OF THE CURVE? The use of advanced and latest technology is the differentiating factor for the firm. Various tools and techniques at different stages help them to keep up the pace. The second factor which distinguishes them is their excellent relations with the Government. Nowadays, the clients are not necessary looking for the solution in a Court of Law, but they want the intervention of Government to seek justice and business growth. For this reason, the company has expert consultants in the legal arena; some of them are retired IAS officers and former heads of PSUs. KNOT OF TRUST In the present scenario, clients are quite cost-conscious and more importantly, they are looking for solutions in a short period, which ought to be cost-effective. It’s good to advise the clients with solutions rather than showing them more problems with the existing one.

The entrepreneur says, “If a client comes with a problem and the legal firms are showing him or her the ten new problems then it won’t work. Our obligations are to offer the client the most effective and affordable solutions in a short duration.”

Dinesh Jotwani and his team, with in-depth analysis, provide optimum and feasible solutions. In this way, the legal firm has created a symphony of incredible trust with it’s clients.

MATCHING WITH THE MARKET TRENDS The foremost aspect which keeps them ahead in the market place is the heavy reliance on technology. Management of law firms, legal tasks, maintaining the customer-relations, etc. include the use of technical tools and platforms. The use of advanced technology in the legal domain increases the reach and also proves to be cost-effective.

Jotwani Associates encourages a mix of people in the firm. The senior employees with the youngsters coming out from the Law schools form the indispensable team.

“Young people are more technology-savvy, and they keep you ahead of the competition.”

Dinesh Jotwani In this way, the reputed Jotwani Associates synchronize with the latest market trends.

FUTURE FOR ENTREPRENEURS According to Dinesh, there is a great future lies ahead in front of the entrepreneurs. They ought to be consistent and persistent with their work and zeal. He advises that our future business leaders should not ignore the rural areas as the agrarian economy is growing and farmers and rural population is looking out for their problems to be solved, which are related to agriculture.

Additionally, young entrepreneurs should study and get some experience before starting their ventures. In this

way, they can unleash their potential in the route of becoming exceptional global leaders.

THE WORKFORCE Employees are the most integral parts of any organization. They are supported quite well by the Management in the Jotwani Associates. The workforce is appreciated by regular incentives and Employee Performance Awards. They encourage and provide the fullest support to the slow employees, and also they help the employees to identify their strengths and weaknesses, and encourage them to excel in their empowered areas.

CSR ACTIVITIES The firm is associated with a multitude of NGOs to benefit society in different ways. Currently, it is running an NGO that is The Indian Legal Foundation for young lawyers and students in Law Schools. It provides online training for Skill Development and education. Besides this, Jotwani Associates is associated with multiple programs related to the environment and women empowerment. They closely work with NGOs namely, PRAKRITI SPARSH and Women Innovation & Entrepreneurship Foundation (WIEF), where they advise people on Environment friendly ecosystem.

Additionally, to uplift the educational standards of tribal areas, Jotwani Associates works with several foreign teachers to teach tribals and villegers the English Language and also guide them about several indispensable matters such as Women’s Rights, Women Empowerment, etc.

De facto, for living a harmonious and more balanced life, there should be a symphony between work and personal realms. Dinesh Jotwani has mastered it quite well and been an amazing family man. Talking about his like-to-do-activity, he loves to feed street dogs, and also takes care of their vaccination and health. He and his wife have adopted two street dogs and love to spend time with them.

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Cuisine

Must try These 9 Mouth Melting Foods In This Winter Season At the high of cold when sweaters and jackets can not resist winter temperatures, in that case, warming cuisine can be the best solution to warm the body within. Here we are going to know the top 9 best food that can knock off the winter chill. So, without wasting time, let’s get into it.

GAJAR KA HALWA Carrot is a winter-friendly root vegetable that gives you different tests rather than other seasons. In that case, it makes sense to cook Gajar Ka Halwa. The view of the piping hot-halwa immerse in Ghee brings water in your mouth secretly.

The topping dry nuts on the Halwa are just irresistible.

SARSON KA SAAG

Sarson (Mustered Green leaves) da Saag and Makki de roti (Maze chapati) are famous and much-awaited food in India, especially Punjab. But it doesn’t matter where you live, you cannot miss this dish. The Saag isn’t merely just a flavoursome bundle, but it has a rich source whole bunch of nutrition as well, which keeps you warm.

UNDHIYU

Undhiyu is a Gujrati traditional cuisine that takes a big effort and time to cook. But don’t worry it undeniably pays off in the end. A mixture of many vegetables, Fenugreek, a generous amount of Ghee, and spices are what comprises this wintery – Gujrati delicacy. Undhiyu is a good example of winter food in India.

GOND KA LADOO

Gond Ka Ladoo is the foundation of edible gum; mean you cannot make this dam mouthwatering dessert without edible gum. It comes by extracting tree brakes. This is one such cousin that can be eaten the rest of the year. It has powerful nutrition, makes you warm. So undoubtedly, you must try this dessert in this winter season.

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LAPSI

This sweet dessert can be consumed at breakfast or at supper. Also, this serves as a dessert at the end of the meal. This food is very famous in India, which has a different name. In Gujrat and Rajasthan, people call Lapis. Ghee, dry nuts, grained wheat, and raisings are put into the dish.

CARROT PORIYAL

Another carrot dish, Carrot Poriyal is south Indian cuisine, which is made out of fresh carrot with a whole lot of spices mixture and curry leaves. The carrot’s sweetness and chills make perfect balance and make the best side cuisine, which can be consumed with any food. So, what are you waiting for, order the food from your favourite south Indian restaurant.

METHI PAKORA

Methi Pakora is such a best cuisine which can be made effortlessly with very little time. With the availability of the big production in winter, seizing the chance of having these Pakoras with hot masala Chai is very important. So, it is time to invite some of your very close friends and watch your favourite show along with this cuisine.

PANJIRI

Panjiri is cooked with ghee, wheat, sugar, and a generous amount of almond. This delicious cuisine can be eaten without realizing the quantity. Having a good amount of Ghee and roasted dry nuts keeps your skin glowing in the winter. This cousin is popular in Punjabi homes. If you haven’t eaten before ask your mom about this.

TIL PITHA (RICE CAKE)

Til Pitha is a famous dish of Assam. Also, it is easy to cook. The ingredients like Sticky Rice, Sesame Seeds, and Gur (Jaggery) are the foundation of this cuisine.

The mixture of soft chewy outer side and the sweet sticky sesame will give a different and an amazing feeling. You can make Til Pith any time thorough out the year.

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KALOLWALA AND ASSOCIATES

ARE STERLING COMMUNICATION CONSULTANTS Kajal Dobhal | Business Connect

Hussain Kalolwala|Founder & CEO cretive than the already present players. The central objective of the Company is to simplify business communication and solve problems by moving from cluttered ideas to crystal clear facts and concepts.

Communication is a fulcrum around which our day-to-day life swirls. Good communication is requisite for solving the complex problems or issues of human life. Stating its importance, Albert Einstein said, “If you can’t explain it simply, you don’t understand it well enough.”

Their work covers a wide spectrum of specialised services that help them to create Stakeholder Communications, which include integrated reports, annual reports, sustainability reports, corporate presentations and more. K&A provides branding services in terms of identity design, corporate banding, and brochures. Additionally, they are doing exceptionally well in the digital arena. They offer services ranging from online reporting, corporate websites and films, mobile applications to Know your Report – an in-house software that helps companies to train on Integrated Report and prepare reports seamlessly.

In Business happenings, its role is considered pivotal, and it is crucially indispensable to take your business to the moon. KALOLWALA AND ASSOCIATES PRIVATE LIMITED (hereinafter referred as K&A) are ace Communication Consultants who with their flair communication skills help corporates to advance.

The company was incorporated in the year 2015 as a two-member team with a vision to create value through communications. It is an independent Kolkata based corporate communication agency that aims to solve complex communication problems in the simplest and practical way.

ABOUT THE CLIENTELE A diverse clientele spreads across various industries as the company has served the clients of national repute as well as strong local players. The diversity helps them to hone their expertise to make it inclusive and adaptable. The list of the major clients includes Adani Enterprise Limited, Bharti

Despite being a newly formed entity, with recognised players already present, they managed to gain the trust of 20 corporates in the first year of inception. It gave them the conviction that they were doing something more value-acwww.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

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Airtel Limited, Cipla Limited, Bajaj Electricals, Inox Group, CRISIL Limited, Bharti Infratel Limited, Dabur India Limited, Tata Communications Limited, HT Media Limited and HAL Limited, etc.

Hussain Kalolwala, ensuring the faith of clients in them, says, “Our commitment to great and consistent work quality has been the primary force in ensuring our customers’ faith in us. We have an unbroken record of zero loss in clients due to poor work quality or service till date!’

They are specialised in delivering the investor centric communication that cuts across a wide stakeholder community. Their enriching experience in working across industries has made them well rounded at providing excellent and consistent service, which, in turn, has helped them to build their marquee client base and deliver quality content on print and digital platforms.

RESEARCH AND DEVELOPMENT Excellence is a dynamic process – one that keeps going. And their R&D ensures that they do not become complacent at any point. Timely they work diligently to enhance the level of content and design in all their work across multiple communication collaterals. Right from a strong database of research reports to workshops and training for graphic designers – they put in serious effort at levelling-up the game. In 2019, K&A launched the first in-house web portal domain that helps to manage and streamline the entire Annual Report and Integrated Report activity for a client.

consciousness is a bigger part of the belief system. We help out individuals we come across who need any sort of assistance – financial or otherwise. We have been doing our bit over the recent past and are determined to further strengthen this going forward.

For us, it is not the size of the act but the thought behind it that counts. “ FUTURE PROSPECTS They aim to serve 100+ clients by next year, which would make them the fastest growing company in the industry.

They also look forward to expanding their presence in two more cities in India.

The company creates a balance of the latest and relevant technologies with innovative and ever curious human minds. Hence, they employ the creative and intellectual minds and also work with advanced software that helps to create the perfect ground for bringing out a strategic and benchmarked report for all investors.

From the long-term perspective, they expect to emerge as the largest communication consultant in India and serve more clients globally.

STORY OF STRUGGLE the adversity I’ve had in my life, all my troubles and obstacles “All have strengthened me. You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.

Walt Disney ”

This year they opened their branch office in Mumbai, and are working for 75+ clients in just their fifth year of operations!

Roadblocks on an excursion ought to be faced vigorously.

They are your Gurus to show you light in the dark.

TIPS FOR THE ASPIRING BUSINESS ENTREPRENEURS The CEO says, “For the ones who’re still waiting for a sign or the ‘right moment’ to take the plunge: understand that there is no right time. That time is now. Start small, but start now. Yes, there will be challenges, hurdles and you will stumble a few times. But it’ll be your journey and you will learn to get back again on your feet and stride stronger.

The entrepreneur’s of today have forgotten the ‘bottomline’ concept, and are focused on driving the topline with mounting losses to gain market share. We need to learn from the Tata’s, Birla’s, Ambani’s and Godrej tycoons, to build a profitable and sustainable business. That is where the 3Ps concept makes more sense – Profits, People and Planet. In the end, your business will be sustainable only if you are able to create value in whatever you do. A business that benefits your clients, employees, family and society will always thrive in the long run.”

The duo- Hussain Kalolwala and Jumana Vadnagarwala started small in an office on Netaji Subhas Road in Kolkata with no team. They used to go out and get their work done by freelancers. In the beginning, they served around 20 clients working for 20 hours a day and putting in sweat and blood into ensuring great quality work. During this period of struggle, they gained confidence as well as the strength to expand. Initially, they hired freshers and trained them for their industry domain to build a solid team– brick by brick.

IT IS NOT THE SIZE OF THE ACT BUT THE THOUGHT BEHIND IT THAT COUNTS Jumana Vadnagarwala, on social awareness, says “Social 37

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SIDDHARTH MAHESHWARI & CO

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Consultancy with Trust & Quality Puja Bhardwaj | Business Connect

Chartered Accountants hold a distinct and prominent role in the economy. And to think, their responsibility includes overseeing just debit-credit of accounts, it’s actually, more than that. Of course, their core functions are based on accounting, but CAs play a much more integral role in nation-building. They use their wisdom and expertise to shape a viable financial framework that allows a nation to cope with its financial concerns in an organised manner while boosting economic growth in industries.

Even now that our Nation’s economy strives to emerge from the decay, CAs are putting a lot of effort into it. Their roles may be related to budget forecasting, Tax planning, preparing accounts books, capital budgeting or other financial concerns, but in the end, they are maintaining a prominent status across segments. One such riveting Senior CA & Corporate Consultant is Siddharth Maheshwari.

Through his Chartered Accountancy Firm, Siddharth Maheshwari & Co, he is catering a broad spectrum of tailored solutions to multiple industries & sectors with a worldwide client base, which attributes to the Nation’s growth.

Later on, Mrs. Shilpa Maheshwari, (Siddharth’s Wife) - a CA having prior experience with Ernst & Young and Deloitte, joined him on board.

Furthermore, they are supported by Mr. Saket Maheshwari, (Siddharth’s young brother) - a Financial analyst, MBA (USA) and his wife, Mrs. Swati Khaitan Maheshwari, MSc. Economics (London). Siddharth calls it “A family unified by values, culture and soft hearts”. Siddharth dedicates all his success to his mother Mrs. Latika Maheshwari, “My mother has been a large part of that force. I gratefully dedicate my success to my mother,” he adjoins. With such a supportive family and a passionate leader, the Firm saw a meteoric rise. Siddharth’s ingenuity, desire for learning, and capacity to think beyond the box also navigated it through highs and lows. As of now, Siddharth Maheshwari & Co. is a paragon in the pantheon CA firms, recognized for its trusted solutions. It works with 5000+ clients, including Indian and foreign from all verticals, like Automotive, Pharmaceuticals, Travel & Tourism, FMCG, Imports & Exports, Fashion Industry/ Garments, Agro, IT & Technology, etc. www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

SIDDHARTH MAHESHWARI Senior Chartered Accountant

SHAPING THE PASSION

Hailing from a family of CA & Lawyers, Siddharth was determined to carry forward the family legacy from an early age. His vision was to shape Management Consultancy with more innovations and creativity. After completing his CA degree and masters in Finance & Taxation, he started working with his father, Mr. Rajan Maheshwari, a prominent Senior Advocate in Taxation and an eminent lifetime member of several International Institutions. After a period of learning and honing his skills at a top Management Institute (IIM-Ahmadabad), Siddharth began working on his vision - and in 2013, he incepted his proprietary Firm, Siddharth Maheshwari & Co. A SNAPSHOT OF THE FIRM Whether it’s an aspiring entrepreneur or an established tycoon, Siddharth Maheshwari & Co. - is equipped to help both. The Firm is an all-inclusive parasol in accounting & taxation, focusing on prime concerns, such as Income Tax, GST, Corporate Finance, Audit, Accounting services, International Taxation, TDS and Payroll. It also works on Litigation and Scrutiny Cases, Export & Import Documentation, along with, services like Online E-tendering, E-auctions.

On the other hand, it focuses on corporate consultancy to help companies earn their desired recognition. Siddharth has a forte in producing innovative ideas for Startups; therefore, the Firm is into Start-up consultancy in terms of setting up a venture, cost management, management setup, mergers & acquisitions, etc. Parallelly, the Firm is quite acquainted with technological 38

developments. The accounting & taxation model has quite changed from what it was a decade ago. With the digital inclusion and govt. efforts to reconcile data, it has become easier to access information. “This has created a viable transparency between the government and taxpayers,” asserts Siddharth.

Such transparency and Digitization enable him and other CAs, to work with more resources and deliver more transparent reports.

software in operations. The proprietary software has very limited access to ensure data caches are safe and maintained properly. Whether it’s clients or employees, everyone can access only their areas of concern. The balanced model helped in ensuring a fruitful business model amid the pandemic. While COVID-19 affected every sector, people with proper resources fared well. Adopting the scenario, the Firm has shifted its operations online to grow and ensure the safety of everyone.

All the hearings with the departments and meetings with employees, clients, respectively, are done on digital platforms.

The in-house software has significantly helped in advocating a systemic and secured business& consultancy model.

THE CORE PILLARS Accounting and business consulting entail a fair bit of close interaction, which necessitates trust & integrity. The foundation of Siddharth Maheshwari & Co. is on these essential pillars.

Siddharth’s family has been in this industry for over three generations, and preserving that legacy ensures clients’ trust and faith. He believes in quality over quantity and prefers probing through scenarios to understand individual concerns.

“Once a potential client walks through our door, we ensure they find us viable,” affirms Siddharth. End-to-end confidentiality is maintained. The firm also places a high value on time and ensures to meet deadlines.

A CULTURE OF TRUST It is said, through culture, a company conveys its true nature.

And the foundation of clients’ trust and honesty is how a firm regards its people. This is somewhere the beloved firm has placed a robust landmark. Siddharth Maheshwari & Co. has employees working with them for 3 generations. The founder proudly asserts, “They worked with my Grandfather, now they’re working with my father and me. Also, their children after post-graduation have started to work with us - This shows work ethics and culture”. Their team consists of experienced professionals and experts along with, Stenographers, Record Keepers, Data feeders, Back-end Office Staff, etc. Everyone enjoys collaboration, respect and maintains an organised way of work. This creates the impression of ‘One big family’ where everyone is treated equally and contributes equally to the Firm’s success.

Security of clients’ information also advocates trust. Hence, the records are preserved in a highly organized system with appropriate security measures. The Firm tends to keep up with innovations, which gives access to high-end infrastructures and technology (Software & Hardware). Its presence in every vertical, as well as proper source of information, improves knowledge. The resourceful framework has rewarded a 100% retention rate, a PAN-India client base and a strong exposure to the global market as well.

To uphold a culture of trust - one needs to look beyond their fences, which is why the entire Maheshwari family indulges in societal contributions. They are associated with social institutions and sponsor cataract operations for the underprivileged. Furthermore, they organize free surgeries for children born with certain disabilities. Siddharth claims that his family has been contributing to this humanitarian work for 2025 years and would continue to do so in the future.

PROPER BALANCE OF HUMANS AND INNOVATIONS Although Finance & Taxation are deeply influenced - by technology, Siddharth Maheshwari & Co. has maintained balanced integration. Clients can communicate through numerous communication channels, being supervised by responsible people. Even questionnaires to probe potential clients and understand their concerns are prepared by individuals and not just machines.

AN UNENDING WILL & PASSION With 50 years of underlying experience, fervid people and resources, Siddharth Maheshwari & Co. has had an exclusive excursion. Starting from a small city, Farrukhabad, UP,then extending to Delhi and Noida NCR, it has made its resonance felt across the global market with World Wide Client Base . And throughout the stint, hasn’t lost – a single client, a truly laudable achievement!

Nonetheless, the Firm has its own proprietary software to maintain the client’s database and uses 100+ accounting

Now, Siddharth believes that a bigger milestone lies for him ahead. Therefore, he aims to continue upholding trust and quality in his field of work andin addition, he plans to expand in other areas of Consultancy and ventures.

A PARTING NOTE FOR ASPIRERS

“Aim for the stars, at least you might end up on the top of the mountain. Invent ways that actually distinguishes you from others. The world is evolving, and it’s important to think out of the box.

Be knowledgeable and tech-savvy. Respect your Team and be passionate to learn. Nevertheless, ‘Gratitude is everything’, never forget the people who work in shade.”

– Siddharth Maheshwari, FCA, Chief Advisor, Founder.

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www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

Deficiency of Financial Education

Education

A national issue and how to get rid of it

The majority of the population often aren’t able toafford a lifestyle that they dream of. Those who have a decent source of income, and have found a way to enhance their financial load, such as paying credit card bills, monthly home loan instalments, EMIs for luxurious utilities, etc.

As the burden becomes worse, it cripples abilities, and their close ones, to live with freedom. They abstain from developing themselves, following their passion, or upgrading new skills. In the end, their growth rate is being prevented due to budgetary pressure. The root cause of all this is having a deficiency of financial education.

Generally, people spend the first quarter of their life just for grabbing the highest degree and the later part, on making a living off the skills obtained from their education. However, nobody institute or college teaches us how to manage our earned money.

But you cannot just blame a single entity, this is a national issue. We all – parents, the educational industry, and the government – must work together in this area.

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What is financial education?

the most concerning part is people don’t even know that they have dozens of options to make money and grow their finances.

Financial education is “the ability to make a smart financial decision which results in fancied financial outcomes.” It is not about knowing the stack and complex financial concepts it is simple skills that make the right financial decisions regularly, such as educational loans, buying a home, financing a car, and saving for retirement, and ultimately become financially self-sustainable and independent.

It has dark truth that most youngsters of this generation are perpetually steered-out and worked very hard. They are struggling to manage their basic expenditure. This affects their mental well-being and happiness.

Another collateral damage of such learning for earning mindset is lack of employment. Students who don’t want to get involved in a stream of education are less likely to perform in it. Over time, they graduated in it, and naturally, the overall quality of our degree holders becomes substandard, and who would not prefer to employ such graduates?

What is a deficiency of financial education?

Not able to understand the basic financial principal like how to make money and let money to make money, budget planning to understand, how to become financially free, money negotiation, and manage financial risk.

Today, India badly needs those professionals who are skilled in their domains that can solve problems.

Of course, we have thousands of them, but if our millennials are not utilizing education to sharpen their inherent set of skills, the outcome is just mass production of knuckleheads. The crisis is going on right now.

Unemployment point finger toward education without the purpose of learning.

Why is it national challenging?

Job crises in India have increased more than ever. It’s not that we don’t have ones, it is not because we don’t have any talents who are ready for jobs. According to UNICEF, more than 50% of Indian students and students from southeast Asia don’t have the required skill for getting a job. There is appositely no space left for mediocrity. If you were graduated in the 90s, you would still have a chance to get a decent job by showing your degree. But now it is quite a different situation.

What is the solution? How can this be done on a personal level?

Every year, India produces more than millions of engineers. According to employability assessment company data, 80% of Indian engineers are unemployed for a job. The problem isn’t limited to the engineering stream – it’s the same with other streams like commerce, arts, and medical. In the study, most of the students have lost their interests. As soon as youngsters hold an undergraduate degree, they are forced to take higher education and travel to foreign countries like the US, Europe, and Canada – This is their final destination.

Youngsters must recognize a real passion and work on it to shape it; education should be considered as a tool for solutions.

It looks good in theory. But, what is the ground reality? it could be possible that people’s passion for the profession isn’t likely to pay their bill. Suppose that I am a good writer, nobody read a published book as of now. I am a developing comedian, but I can buy a decent lifestyle as of now. Does that strike a chord? Well, yes, it is a fair question. So, what are we supposed to do in such a case?

Some parents take education loans for their children. In another way, students sign their indentured servitude.

If they are blessed enough to find a job, they work years with some MNC, and by the time they are free, a passionate dancer becomes HR, a gifted singer becomes software engineer, and a great writer becomes a consultant.

First, you should not make a bad investment of your time or money. Do not let yourself into snowballing debt just to get a degree. Your passion and source of making money could be different. You do not always need a degree to make money.

A question always occurs, why do youngsters feel obliged to take a specific subject without having any interest in it? The answer is, their mindset of choosing the stream of education depends on money. From the first day of school, we are taught, complete a degree get a job, and earn a salary is the stared career template. A higher degree pays a higher salary. As soon they got a higher degree, the interest of an individual becomes unimportant.

People are willing to quit on their calling for the security of an unpleasant job. Well, there is nothing wrong with it. Choices can be made by an individual at any time. But

To lead a financially stress-free life, you need to start investments, both time and money. Educate yourself with some of the basic financial principles, such as how taxes work, find out more about the different industries, learn how to make money to work for you.

Although, financial illiteracy is a national issue. The government and we must make efforts to overcome the situation. The future will belong to talents – a talent honed by relevant education, motivated by passion, and supported by financial education.

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www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

TAX N LEGAL PARTNERS:

Young & Experienced Vikas Jha | Business Connect ndia has established itself as one of the top breeding grounds for legal consultants. There are lot of firms working with a vision for the betterment of this country and to seek justice for victims.

In a pool of such law firms, a few of them have cemented their position as dependable and trust worthy, only because of their steadfast services. One such firm is Tax N Legal Partners(TLP).

I

TLP was founded in a small chamber in Noida in the year 2011.

Starting from a small consultancy focusing on taxation, they have rooted themselves as a full service law firm in a short span of time.

Years of thriving existence and hard work have helped the firm in attaining dexterity in practice areas other than taxation as well.

TLP sees growth of the Indian industries and its future economic prospects as the perfect opportunity for finding their niche in the legal fraternity. The immense success has prompted the firm to become full service partnership under-Tax N Legal Partners LLP. The firm is now expanding into a full service clientele with expertise in tax compliances and litigation.

Through the years, they have established ground in areas like Recovery Suits, POSH Law, IP Laws etc. but what really sets them apart is theire expertise in Tax Laws. The founding partner, Sharad Tewari, is a retired IRS and has worked closely on the reforms and regulations of tax laws of the country. He was part of the government when GST was being conceptualized. Now working on the other side, he makes this practice area to be the firm’s strong point. In the years 2017 and 2018, he helped the firm win close to 30 appeals in CESTAT, besides an equal number of first Appeals. The firm has established itself as a one stop shop for all the Tax related matters.

“The utmost challenge is to be seen or heard the moment you decide to start something new in an already established field with quite a few big players”.

Siddharth Tewari

Managing Partner, Tax N Legal Partners

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The Skillful Expanse of the Firm TLP with its head office in Noida has their associate offices situated in Delhi, Noida, Lucknow, Allahabad, Ghaziabad and Kanpur.

Currently its practice areas are Constitutional Matters, Civil Matters & Recoveries, Intellectual Property Laws, POSH Act / Sexual Harassment Matters, Joint Ventures, Mergers & Acquisition, Consumer Protection Laws, Company Law, Arbitration & commercial litigation, Criminal Matters (through associates) and its expertise is in Indirect Taxation Laws, Customs & allied laws, Income Tax, GST and total legal support to small traders and manufacturers.

Given their presence in various practice areas, their clientele is diverse too. Some of them are Maral Overseas (Bhilwara Group), ASHA Society (Venkateshwara Hospitals, Delhi), Anjani Technoplast, Radhu Group, Jayanita Group, Capital Power and Capital Urjatech etc. They have also served Cummins, Escorts and Delphi in the past.

In the words of Managing Partner, Siddharth Tewari, “We believe in our in-depth knowledge and patience to slowly progress and make a name”.

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Sharad Tewari Founding Partner

Plans for Growth TLPs short term plan is to grow Pan-India. Mr. Tewari believes that quality of the firm’s work delivered has itself been doing a lot of promotion for the firm and is getting good amount of work from cities other than Delhi-NCR as well. Initial plan is to keep moving at this speed without compromising on the quality of work. Next aim is to slowly pick up speed in expanding vertically and horizontally, i.e., increasing the practice areas vis-à-vis its workforce as well as its presence in top cities of India. “This is the first step towards realizing our goal of establishing offices in Mumbai and Bangalore etc. Plans are in place for expanding presence in Tier 2 & Tier 3 cities as well.” Says Mr. Tewari.

After this, firm will get ready for the long term plan. Once they are able to gauge progress on short term plan, they will make a move on the global front. “My time in the USA has given me a lot of exposure about intricacies of their work culture and their law, so it will help us in building a blueprint for our move”, says Mr. Tewari. For a considerable amount of time, firm was working out of a very small space.

With steady increase in the work and staff, they moved into a bigger space last year. For them, this was a mark of progression which motivated them even more to keep pushing to greater heights.

Tax N Legal Partners understands the importance of women workforce in today’s world. Sharing his views about women power in entrepreneurial world, Siddharth Tewari says, “The world cannot function without women, there is no chance entrepreneurial world can be as dynamic without women’s participation. Women have special set of skills which, when applied to any business or any workplace gives out unmatchable results. “Taking a leaf out of our firm only, our CEO Ms. Saumya Tewari brings most workable suggestions to the table”, asserts Mr Tewari.

TLP believes in simplifying law and making it accessible to the clients. Their passion for the noble profession, belief in justice for all and utilitarian approach in issue resolution permeates through all the working professionals in the firm.

Firm has a team of Lawyers, Chartered Accountants and Company Secretaries who provide consulting, litigation and advisory services with superior efficiency and empathy towards the clients.

Saumya Tewari CEO

Siddharth Tewari Managing Partner

Key figures SHARAD TEWARI- Founding Partner To bring experience to Tax N Legal Partner in the field of taxation and civil laws, Mr. Sharad Tewari (B.Sc., L.L.B) with about thirty five years of experience in the field of law has joined as Founding Partner of the LLP. Besides his experience in law practice at Lucknow, Mr. Sharad Tewari is an emeritus Assistant Commissioner of Customs, Central Excise & Service tax having experience from grass root level to highest echelons of litigation and management of taxation matters. He took voluntary retirement after many years of service with the department to follow his one and only passion in life, which is Law. SIDDHARTH TEWARI- Managing Partner Managing Partner, Mr. Siddharth Tewari (B.A., L.L.B., L.L.M. (U.S.A.), is a Symbiosis Law School graduate and a post graduate from George Washington University, Washington D.C., U.S.A. He is currently enrolled with the Bar Council of Delhi. He is also admitted to practice in the state of New York, U.S.A. His areas of practice are Taxation, Competition law, Company law, Intellectual Property law, Constitutional law and the Arbitration amongst others. He has represented clients in tax matters, writ petition, consumer cases, recovery suits, arbitration matters, negotiable instrument cases, sexual harassment at workplace related matters and has credible experience on the same. He is committed to make the firm a full-service client oriented legal community. It is because of his enterprising approach that the firm enjoys a strong network of lawyers in India and abroad.

SAUMYA TEWARI- CEO CEO of the firm, Ms. Saumya Tewari, holds post graduate degrees in English Literature, Mass Communication (Specialization - Corporate Communication) and a post graduate diploma in Business Management (Specialization-Marketing and Finance) besides diploma in digital marketing. She comes to the firm with a vision of running a tight ship. She makes sure that quality work is delivered on time and is responsible for functioning of the firm while the legal eagles can concentrate entirely on clients’ matters.

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GO DIGITAL

MAXIMIZING MARKETING WITH QUINTESSTIAL Kriti Anand | Business Connect Entrepreneurship is a challenging endeavour.

It does not differentiate between men and women. But women, typically, play multiple roles in life, where entrepreneurship adds to those roles. At the same time, women have to establish their credibility to people. For the Founder of Quintesstial Media and Marketing, this journey was made a little easier with the support of people around her who were positive and professional, and did not let gender biases interfere with their work relationships.

In our society, we have a set mindset that only certain jobs are suitable for women and while women might be as ambitious as their male counterparts, they have to work harder to prove themselves.

Farheen Shaikh, the Founder and Creative Director of Quintesstial Media and Marketing, has conquered these challenges and risen above them. She establishes that it is just as important to give credence to the fact that women, despite additional challenges, have been keeping up with the pace of the industry. Shifting the narrative from challenges women face, she intends to give

PARTING WORDS FROM FARHEEN SHAIKH, FOUNDER AND CREATIVE DIRECTOR:

“

Do what makes you happy, regardless of what others think, or the fear that might come from trying things out. Success is a long and continuous journey and may be measured in many ways (not just the monetary reward) so don’t loose your values in the process. If you have decided what you exactly want from yourself, then all the hurdles turn out to be the stepping stone towards success. You simply need to be confident and determined towards your goal and above all you must enjoy your work for only that can keep you going and bring out the best in you.

“

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FARHEEN SHAIKH | Founder & Creative Director

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Opportunities are everywhere, there are no different or special doors for women.

them more credit for standing against the overwhelming opposition at every step of the entrepreneurial life cycle, from fighting cultural perceptions, juggling personal and professional responsibilities, to securing funding and leading their initiatives.

“All we need is a clear vision and a strong will to grab it,” states Farheen Shaikh.

There are ups and downs but the joy of attempting something on your own is unparalleled. Each time you struggle and overcome a crisis, you will have beautiful memories to look back and celebrate. Challenges give Farheen reason to work harder than before.

These days the number of women entrepreneurs is increasing considerably. They tend to be more successful, too, because of their trusted status in the community.

There is no doubt that there is always an initial struggle, with the majority of the high-level business world still being dominated by men. However, everything is possible, provided one has the determination to take on these challenges.

She says, “We learn from our own experiences in life and that becomes our ideology.”

ABOUT QUINTESSTIAL

THE ENTREPRENEURIAL JOURNEY

Quintesstial Media & Marketing is a Digital Marketing Agency based in Pune. As a front-line digital marketing agency, it offers a wide range of services starting from website designing to social media marketing, brand development, graphic designing and much more.

Artists and designers are creative people who touch our hearts through their imagination and creativity which is why visually playing with colors came very natural to Farheen.

Farheen’s journey towards entrepreneurship has been for her an amazing learning experience. It has, in many ways, shaped and defined her as a person. It demanded tremendous courage and perseverance. Her struggle as an entrepreneur has been as easy and as difficult as any other person’s. When achieving a dream of owning a startup regardless of gender bias, Farheen believes that the most difficult part is getting started.

Based on the client requirements and keeping up with the market’s pace, the company offers varied creative solutions like video magazines, brand campaigns, motion posters, and videos that have proved a great way for customer retention & engagement. Each of their engagements are tailored to suit every individual client’s needs and goals.

Quintesstial believes in connecting with the clients, understanding their ideas and transforming their brand as they have imagined it to be. Every relationship the company builds with a client is markedly different. The company works as their digital marketing partner that only succeeds when they succeed.

While the gender biases never disturbed Farheen, she did face a few challenges while starting up the business.

Within days after setting up her first office space and spending about a major part of her savings, she had to move out from the space overnight since the landlady was not happy with the office interiors. Left with a complete setup of office furniture and no space to move in immediately, she had to keep all her furniture in her building’s basement for over a month. In spite of this, she found herself lucky enough: work kept coming in and the ball started rolling once again. Thus, after forty five days, she shifted to a new premise.

Things have changed drastically post the pandemic, and most businesses have realized that the conventional way of marketing their product or services are not enough anymore. Because people are indoors and consuming information online, this is the right time to go all out with digital branding. In the current scenario, Digital Marketing is the ‘only’ most important thing for businesses to reach out to the right audience at the right time. With its clientspecific approach, Quintesstial is one of the most-suited and valuable digital marketing agencies in these times.

Farheen remarks that she has been fortunate to have worked with people who believed in her abilities irrespective of her gender. She believes that everything is possible regardless of a person’s gender, if one is ready to face the challenge:

QUINTESSTIAL’S MILESTONES Under the determined leadership of Farheen, Quintesstial has achieved several milestones in its journey so far.

From being nominated for India 500 Startup Awards 2019 to being recognised as one of the most stylish leaders in business by Business View Magazine, the agency has established itself as a trusted and sophisticated digital partner in the industry. It has designed exclusive Magazine & Lookbook Design for celebrities and fashion brands, promotional campaigns for fashion brands in Dubai, London & Germany, editorials for international fashion magazines (London Fashion Week), and been a digital partner for films promotion, among a number of other marked successes.

“When you do something so deliberately & with conviction, you are bound to achieve it!”

When a woman starts a business in our country, it is mostly taken as a hobby of hers. Here is the real struggle-in having to prove themselves to overcome this bias.

According to the Founder of Quintesstial, women do not need any special status or attention. Working women are as capable and as normal as any other working person. Instead of bringing an agenda of helping women, entrepreneurship should be made ‘normal’ for everyone.

For her, it has always been about making things ‘Gender Neutral’. A woman can work as efficiently as anyone else.

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www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

Forbes Facility Services Pvt. Ltd. (FFSL) Shares Its Pride On Achieving The Coveted ‘Blue Flag Certification’ Gulshan Parveen | Business Connect FFSL along with the Govt. of India (GOI) proudly confers their joy, on achieving the 8 Blue Flag Certification, in a single attempt. Eight beaches were selected for this acknowledgement, namely Shivrajpur (Gujarat), Ghoghla (Diu), Kasarkod (Karnataka), Kappad (Kerala), Padubidri (Karnataka), Rushikonda (Andhra Pradesh), Golden (Odisha) and Radhanagar (Andaman & Nicobar Islands). FFSL stands proud of managing three of these internationally acclaimed beaches - Shivrajpur (Gujarat), Ghoghla (Diu) and Kasarkod (Karnataka).

FFSL was working with the Ministry of Environment (GOI) on this project for the last four years.

Managing a beach isn’t a cakewalk, as it requires a result-oriented framework and skilled people, which unfortunately wasn’t available. Hence, FFSL had to start from scratch, working on building an adroit team, convincing the locals about the need and efficiency of beach cleaning. Another thing they did was, acknowledging every cleaner as an ambassador of the Blue Flag Project, which deliberately charged them up.

FFSL fostered all kinds of maintenance and associated supports to every crewmate, who put their hard work and sweat into the fruition of this project.

THE BLUE FLAG CERTIFICATION

The coveted blue flag recognition is the world’s foremost certification that covers Beaches, Marinas, and Sustainable Boating Tourism Operators. The accreditation includes stringent quality parameters environmental, educational, safety, and accessibility, that has to be followed without any exception. The international jury of this certification included eminent members from the United Nations Environment Programme (UNEP), United Nations World Tourism Organization (UNWTO), Foundation for Environmental Education (FEE) and International Union for Conservation of Nature (IUCN). The certification is conveyed conferred, by the Denmark-based non-profit Foundation for Environmental Education.

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

AN OVERVIEW OF FFSL

From Mechanized Housekeeping, Operation and Maintenance, Food Service, Offshore Service Management, Guesthouse Management, Horticulture, to Façade Cleaning and Pest Control, all are governed by FFSL. Incepted in 2005, FFSL is an inclusive part of the famous Eureka Forbes Group and carries the corporate lineage of Shapoorji Pallonji Group. With a demonstrated history of spectacular solutions, FFSL has allied with all industrial verticals ranging from the manufacturing sector to hospitals, hotels, schools and many more. Its quality and commitment to solutions are fortified with certifications, namely ISO:9001, 18001, 14001 and 22000. Now, with the 8 Blue Flag recognition, it’s aiming to become more polished. FFSL carries the same vision as its parent body, “A Happy, Healthy and Safe Pollution-Free Environment based on Trust and Lasting Relationships with Customers”.

When the project was still on paper, FFSL had projected a significant infrastructure development required for its fruition. This made them bring Eureka Forbes on board not only for being its parent body but for being the foremost provider of infrastructure. Syncing with the parent body gave FFSL a major upper hand with respect to technical support.

“It was a great opportunity where the parent company and the sister concern had jointly taken up a project and successfully completed it.

So, that gives us a great sense of achievement or synergy within the group”, acknowledges Rajiv Julka, one of the leading executives in this project.

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was done to ensure everyone’s safety.

The Company also formed a special team, who conducted sanitization programs in other companies. A scalable number of their people across branches did get affected. However, FFSL ensured all the medical facilities and support needed to cure the affected.

TROVE OF MILESTONES AND ACCOLADES

MAJOR CHALLENGES IN THE PROJECT

Convincing locals about the project and marshalling a team of like-minded people, were the two significant challenges, for FFSL. Since this was a pilot project, only four beaches were initially selected that too under strict criteria. The focus was to revamp these beaches to an international level.

The locals around the beaches had a stringent ambiguity regarding this project; as such, convincing them that this is something worth doing and has a definite significance on the environment was a daunting task. However, FFSL’s core motivation drove their energy; first, they did in-depth research on what they are trying to achieve. Then, they forayed to make the locals understand the project and build a team of people, having the will and passion towards it.

Around 400-500 arduous people were selected (98% local), and FFSL put a considerable effort into training them.

Govt. bodies like the BMC and the Collector also took a great interest in the project, which helped them addressing compliances.

STURDY DESPITE THE COVID OUTBREAK

The manufacturing space was widely affected, by the pandemic. Whether its economy, employment or movement of materials, everything faced an unprecedented halt. On top of that, the physical movement was strictly restricted, further increasing the problem by a level.

However, FFSL carried a boiling desire to see the successful completion of this project. As such, with an iron will the entire team worked meticulously towards their individual roles and responsibilities.

People working at the sites were safeguarded with all preventive measures and Govt. guidelines. Being a significant part of the Country’s economy, some of their services were permitted, with special guidelines off course. FFSL leveraged on digital communication to monitor the daily progress of work and further to stay unified.

The safety measures were also rigorously implanted in their offices. Only 15% to 30% of the employees were allowed at the office. Daily sanitization of premises

Along with the prized milestones that include PAN India presence across 100+ cities, a client base 260 + at 400+ sites, 95% client retention rate, 6000+ dedicated people, ability to serve 65000+ meals/day, managing over 72 million sq ft. of structures, 100% compliance norms and an eminent overseas presence, FFSL has been bestowed with many revered accolades. The Company is the first to win the prestigious IMC Ramkrishna Bajaj National Quality Award. Also, for their astounding efforts in the outbreak, FFSL was given the Safety Award, by Bharat Oman Refineries Ltd., Warriors of COVID-19 by Mankind Pharma and COVID-19 Braveheart by Mondelez.

THE ROAD AHEAD

With a corporate lineage of 150 years, and exceptional maintenance of three ‘Blue Flag’ beaches Shivrajpur (Gujarat), Ghoghla (Diu) and Kasarkod (Karnataka), FFSL sets eye on GOI’s intent to develop - 100 more beaches. The effective transformation of these three beaches has made the locals aware, and they’re approaching the GOI To keep working on this activity. This growing demand is building a propelling pipeline for FFSL. Working in synergy with Environment Ministry and GOI, FFSL envisions to revamp the face of - 40 more beaches, in the coming years.

Accomplishing this project has upscaled FFSL’s already attained position - a notch higher. The Company proudly stands as the cloud borders of its segment and has a history of building the business of many renowned companies. Originating from the industrial pioneer - Eureka Forbes, the Company already has a revered presence for its mechanised cleaning and other housekeeping solutions in diverse industries. Now with recognition on cleaning and maintaining beaches with industrial-grade equipment, FFSL has built strong roots in a much-untapped avenue.

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www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

Trending Business News

GLOBAL CHIP

SHORTAGE MAY SPOIL FESTIVE SEASON SALES

Since the beginning of the epidemic, many businesses from various industries have expressed their concerns about the situation. Chip demand is outstripping supply, and several automakers and consumer electronics companies throughout the world have announced that production would be harmed.

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WHY ARE WE IN THIS SITUATION ?

According to reports, the automobile sector and other industries may lose a significant part of sales during the festive season due to shortage of chips, leading to shutdown of production lines and supply production remain behind demand. There is a possibility of further climbing during festive Season.

The Covid-19 pandemic, combined with a boom in demand for electronics, caused a global chip shortage.

Consumers and corporations began purchasing new laptops and servers to accommodate remote workers and homeschooled children. As a result, while global semiconductor sales fell between 2018 and 2019, they increased by 6.5 percent in 2020. This strong rise has continued in 2021, with sales for May 2021 up 26% over the same period last year, according to trade group the Semiconductor Industry Association.

Aside from the pandemic, other causes contributing to the scarcity include a 50-year-long drought in Taiwan, which has left TSMC and other chipmakers struggling to obtain sufficient amounts of water, which is essential in chip fabrication. “Other occurrences, including factory fires, power outages, and the shipping blockade at the Suez Canal, have slowed supply,” said Shane Rau, a semiconductor analyst at IDC. •

Silicon is the common material used in semiconductors.

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Semiconductors are required in all modern tech devices and components, from cellphones to automobiles.

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Samsung, Taiwan Semiconductor Manufacturing Company (TSMC), Intel, Broadcom, and Nvidia are some of the most well-known semiconductor chip manufacturers.

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Semiconductor chips are the backbone of many industries.

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The United States is the market leader in chip R&D, while Taiwan is the market leader in semiconductor assembly, packaging, and testing.

China produces the vast bulk of the world’s chips.

According to Soumitra Bhattacharya, MD of Bosch, the chip scarcity would influence the car market until 2022.

According to Bloomberg, carmakers are increasingly omitting high-end features to cope with the chip scarcity.

Consumer goods and smartphone manufacturers, as well as the automobile industry, are under pressure to keep up with rising demand.

Samsung, a South Korean consumer electronics and durables company, recently announced that the chip shortage has impacted its television and appliance output. Apple, LG, and other Chinese electronics and smartphone manufacturers have all been impacted by the chip shortage.

HOW AND WHEN WILL IT BE RESOLVED? Semiconductor supply was expected to recover by the end of 2021, but analysts anticipate the global chip shortage would continue into the following year, maybe until 2023. According to Malcolm Penn, CEO of industry analysis firm Future Horizons, current capacity investments will not influence for some time. “CapEx is starting to materialize now,” Penn added, “but it takes a year to develop up and kick in.

According to Penn, the last quarter of 2021 will be a major indicator of how long the chip scarcity will last. In Q4, demand tends to slow, which may allow suppliers to catch up on orders. “That slowdown is unlikely to be severe enough to bring supply and demand back into balance,” Penn said, “but if we limp through it, shortages will persist through the first half of 2022 until the current CapEx spend starts to impact supply.” If demand remains strong, “the shortages could easily persist into the first half of 2023.

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