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www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

All about our refreshing annual edition for July! India is unlocking amid the 2nd wave of the Covid-19 crisis as there is a sign of relief in the situation compared to the scenario a month ago. Beyond any doubt, reopening is crucial to deal with the economical crisis and social upheaval posed by this disastrous wave of Coronavirus. It’s high time we acknowledged our responsibility as citizens as well as the business community to accept ‘new- normal’ scenarios and sail through these uncertain and desperate times effectively. Indeed, the world is heading towards an abysmal change and we all have to be in sync with it for our integrated growth. Future is all about possibilities and hope is the motive force that propels us to defy all the odds and move forward towards a radiant tomorrow. Businesses are also steadfast on this philosophy where their respective leaders have high expectations as the clouds of crisis seem to be clearing up. We also, being a prominent player in our niche space, put high hopes on the future and strive to strain every nerve to ensure an exemplary future for ourselves. Hence, our teams have been putting in diligent efforts to bring the best-in-class read for our global community of readers, and the resultant is this special issue! This exceptional edition has a collective of your favourite sections that are enriched with some stimulating content to boost your entrepreneurial spirits. A mix of some enticing success stories where the triumphs of each company have been spotlighted excitingly to establish better engagement between the publication and the readers. So, look into our extraordinary picks from the business fraternity, that have been flagging their names in their respective space while inspiring the aspiring entrepreneurs as well as the business community with their optimism, insights, leadership, values and a lot more. For the cover page, we found the vignette of Natural Remedies -founded by Anurag Agarwal to be the most worthy mention due to its sheer focus on ‘nature’, transparency and relation building. This article features the story of Anurag Agarwal— a man who began his life from quite a humble beginning and has become a leading figure of a company with a turnover of over 380 Crore INR. With Natural Remedies, his endeavours are converged on propelling health and happiness to all by harnessing the power of nature and utilizing science. His inspiring vision for the overall human well-being stimulated us to highlight his motivational and unequalled leadership at the forefront. Therefore, go ahead with this captivating read and get enlightened with his unparalleled business values and acumen. Thus, just grab a hard copy of this brand-new edition and relish this fascinating read on rainy days while sipping your tea or coffee. We are sure that the inclusion of some informative articles fervently written by Ashwathy Nair and Sanjay Maurya will keep you glued to this magazine for long hours. Business Connect believes that it is doing justice to its mission to seek and publish triumph tales of discerning leaders, energetic doers, pioneers, etc, while providing motivational insights on a variety of subjects. Let us know how are we doing with your precious feedbacks! And last but not least, our country foresees the 3rd wave of the Covid-19 pandemic in August; thereby, discard any careless attitude and be a sensible citizen by following the Covid-19 protocols and contribute your significant part in saving lives.

Kajal Dobhal Kajal@businessconnectindia.in

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VolVol - 43||Issue Issue 110|May | August 2021 2021

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TOP 7 MOST TRUSTED TIRE COMPANIES IN INDIA Vehicles play a key role in people’s lives, whether heading to the office and returning from there or hitting the road for vacation. Another example, goods also transport via vehicles. But what would vehicles be like without tires? What I mean by that, tires are the most important part of a vehicle. Without them, it cannot move. Apart from that, you need to also know that tire quality does matter. In such a case, we all have to pick the most trusted tire brand. Since a lot of people prefer Indian brands, we have brought the list to meet their demand.

The Success Story of Larry Page

HERE ARE THE 7 MOST TRUSTED COMPANIES IN INDIA.

The company has 6 manufacturing plants and 17 outscoring units, which manufacture 15m tires per year, offer the widest range of tires in all segments, and manufacture world-calls radials for heavy trucks and buses, forklifts, tractors, and 2-3-4 wheelers small vehicles. CEAT export tires to many countries, such as the USA, Africa, Australia, and other parts of Asia.

#5. BALAKRISHNA INDUSTRIES LTD. (BKT)

Balakrishna Industries, which holds the company of Balakrishna tires, Balakrishna Paper Mills, and Balakrishna Synthetic. However, the company is most famous for manufacturing off-highway tires used in specialist segments like mining, earthmoving, agriculture, construction, and gardening. As a result, the company has grown into a global player in the Off-highway tire industry with a 6% market share. Currently, they have four subsidiaries, Western Europe and the USA assisting out head office in sales and marketing activities: BKT Europe S.r.I. in Seregno, Italy, BKT tires USA Inc. In Akron, Ohio, BKT tires Toronto, Canada, and BKT tires in Brentwood, Tennessee

#6. TVS SRICHAKRA LTD.

TVS Srichakra, incorporated in 1982 as Srichakra tires, is one of the leading two and three tire manufacturers in India. Being part of TVS Auto Ancillary Group started by T.V. Sundaram Iyengar, continues to honour the value system and the rich heritage of the parent company. TVS Srichakra manufactures a complete range of two-and three-wheeler tires and tubes catering to the domestic market and industrial pneumatic tires, skid steer tires, multipurpose tires, floating tires, and more. The company’s plant is spread across an area of 2.5L sqm situated at Madurai in Tamil Nadu. TVS Srichakra supplies tires to majors companies like Hero, Honda, Bajaj Auto, and Yamaha Motors. CEAT has a network of more than 2050 dealers and 26 depots spread all across India. The company exports tires globally to the USA, Europe, South Africa, and southeast Asia. For the excellent work, the company received various awards like TPM Excellence Award in 2003 and the TPM Consistency award in 2005. The company has also received an award for the third successive year, the Energy Conservation Award from Gov. India.

Glemora Fashion

#7. BRIDGESTONE

#1. MRF (MADRAS RUBBER FACTORY)

20 ASGI Industries

Today, the company exports tires to over 65 countries like the USA, Middle East, Japan, and the Pacific region. Currently, it has overseas offices in Dubai, Vietnam, and Australia. The company manufactures a wide variety of tires, which fit in CAR, Two-wheeler, trucks, Buses, tractors, off-the-road tires, and light commercial vehicles. The company has received many awards, including the most trusted tire company award, Asia Pacific award for customer satisfaction seven times, and more.

#2. APOLLO TYRES LTD.

#3. JK TYRE & INDUSTRIES LTD.

The flagship company of Organizations, JK Tyre is India’s mega-corporate entity that is emblematic of excellence, diversification, and pioneering new technology. The brand is ranked among the top 25 manufactures in the world. They are committed to self-reliance and follow an ethic that views customer trust as an index of achievements.

TABLE OF CONTENTS

How could cricket fans forget When cricketers like Sachin Tendulkar, Brian Lara would raise a bat, had the MRF logo on them. Now Shikhar Dhawan and Virat Kohli have kept it up. MRF is the largest and the world’s 6th tire manufacturer company and was founded in 1946 by K. M. Mammen Mappillai as a small toy balloon unit. Much later in 1960, it ventured into the manufacturing of tires. The company entered into collaboration with a US-based Tire & Rubber company. In 1996, the company established an overseas office in Beirut (Lebanon) to tap the export market. This was India’s first tire company to export.

units each in the Netherlands and Hungary. The company has a network of around 5,000 dealerships in India, of which over 2,500 are exclusive outlets, which let them generate 69% of its revenue from India, 26% from Europe, and 5% from others.

Apollo Tyres Limited is India based multinational tire company and was incepted in 1975 with its first plant commissioned in Perambra, Kerala. The brand isn’t just engaged in the manufacturing of automobile cars but Tube as well. They are the first Indian company to introduce radial tires for the farm category. Currently, the company has five manufacturing facilities in India, 2 in the rubber-producing state of Kerala and one each in Gujarat and Tamil Nadu. Outside the country, they have two

Bridgestone might not be an Indian brand, but it’s been in the Indian market since 1996 and thus a household brand name. The brand with a real commitment to being the best at making tires. Their mission is elegantly stated in simple sentences: “Serving Society with Superior quality”. The company manufactures high-quality tires, which are suitable for hatchbacks or middle-power Sedans. As of 2020, the company is the world’s secondlargest tire manufacturer after Michelin, but Before Goodyear and MRF. Bridgestone Groups has 81 production facilities in 24 countries. Within just 5 years, in India, the company has opened 500 stores in over 200 cities in the urban area and rural markets.

JK Tyre Ltd. is the pioneer for steel Radial technology in India, which was produced in 1977 and is currently the market leader and only manufacturer of Trucks and Buses Radial segment. The manufacturing plants are located in three different places, including Rajasthan, Madhya Pradesh, and Karnataka. The capacity across all its plant is about 35m tires annually, making it the second largest tire company in India and 16th largest in the world.

#4. CEAT LTD.

In 1924, CEAT was started as a Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) in Italy by Virginio Bruni Tedeschi. In 1958, the company forayed into the Indian market leading to the formation of CEAT tires of India. The company was established in collaboration with the Tata Group. Much later, in 1982, RPG Group acquired the company, and in 1990, the company was renamed CEAT. Today, CEAT is one of the leading tire manufacturing companies in India.

Top 7 Most Trusted Tire Companies in India

36 Graymatics

Creative Factor

How Technology Is Transforming Influencer Marketing

ValueCoders

40 Islands Destinations you must Consider Visiting

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www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

“ Do business with a

spirit to serve and watch it grow beyond your dreams,

”

Anurag Agarwal, MD & CEO, Natural Remedies Kajal Dobhal | Business Connect

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

Cover Story

www.businessconnectindia.in www.businessconnectindia.in | Vol. | Vol. 3 | Special 4 | IssueEdition 1 August July2021 2021 INDIA INDIA

nurag Agarwal is a man who started his life from very humble beginnings, runs a Rs. 375 crore business, treats his employees like they are his own family, believes in nature, trust and building relationships ahead of generating revenues. He credits his success not to himself but to others.His father who imbibed in him the value of ethics and his mentors who guided him to be a professional and his colleagues too who have been with him in this journey for a long time. In an informal interview (virtual) with Anurag Agarwal, Managing Director, Natural Remedies, Senior Consulting Editor Kajal Dobhal Business Connect understood his journey, his challenges, choices and the building of Natural Remedies from scratch. We all have heard of this ancient saying, “A Journey of a Thousand Miles Begins with a Single Step”. It applies for me too though I can also say it was literally the case for me. My grandfather had started this business in the 1950s and I was sent to then Bangalore (now Bengaluru) to build the family business of herbal products. Those days, south India was quite different than as you see it today. It was a new and exciting beginning for me that I had embraced when I was asked to move to Bangalore to build the business in South India. Later, western India was added to my portfolio after seeing my success in South India. The business that was started by my grandfather saw many twists in the 1990s. There was a family split in the business in 1996 and my father was handed over the southern part of the business as his share. Undeterred, we started the human health export division and renamed it Natural Remedies in 1998. It was the start of a new journey. My experiences have taught me about the power of focus. The 80:20 Pareto principle helped me to focus on the things which matters the most, supported by a very able and committed team. We all constantly evolve and support each other in embarking on new activities to expand and grow the business.

It was a challenging time for us. Though we had a sizeable number of years of experience under our belt, we were left with limited resources and a shortage of funds. By God’s graceand tremendous support from our business mentors, we managed to push through those tough times.

As the CEO & MD of Natural Remedies, I don multiple roles. I have to be a leader, a visionary, a decision maker, a manager and also manage my family.

NATURAL REMEDIES WAS BUILT BRICK BY BRICK Natural Remedies was built slowly over time. Our core values, vision and mission stood us through good time and bad times. Emphasis on treating employees like family was an integral part of our business growth. If our employees are happy, our business will grow was evident. We grew from Rs. 20 crores to Rs. 375 crores in flat 18 years.

“If we take care of people’s aspirations, trust will continue to grow among the teams resulting in robust business performance. Over here, we demonstrate trust leadership on every occasion therefore, people are happy to stay with us and contribute for mutual growth,” asserts Anurag.

We have evolved over the past 20 plus years. We brought in professionals who shared similar thoughts that was in sync with ours. They aligned themselves to our way of working. By giving our heads of departments a free hand to shape the destiny of the company, we created departments and capable teams who maintained professionalism and ensured we did ethical businesses. We also encouraged and supported our employees to reskill and evolve as we believe it is important for everyone to grow.

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

THE ON-GOING PANDEMIC AND THE NEW NORMAL The on-going pandemic has resulted in a lot of chaos. The global economy has shrunk, and India too has been affected. Though it pains us that many have lost their lives, the adage, health is wealth is finally being understood by one and everyone including the government. As an employee first company, we have made it clear for our employees to fully utilize and adapt to embracing technology to the maximum. We have made a gradual shift to a ‘Physital’ approach. Physital is a combination of physical and virtual meetings. To ensure everyone is connected from remote places across India, NRPL has launched the Virtual Connect and Virtual Universe. “A V-LEAD program, anyone in NRPL can get in touch with our core partners using the latest technology. Be its virtual call or virtual walk-through of our R&D facility, we have successfully implemented this,” explains Anurag. Furthermore, the company has made participating in webinars the norm while, their robust IT team is pursuing different technologies to identify the best of technology that can further enhance the company’s growth and employee performance. R&D IS THE KEY Natural Remedies has a strong Research & Development team in place, and he attributes to the success of the company largely to the products that have been developed by his team here. “R&D plays a crucial role in providing new solutions to multiple unmet health needs be it of animals or humans. By adding trial data to validate the efficacy of our products and sharing this with our customers helps us in our stand also adds value eventually,”.

Natural Remedies Pvt. Ltd.

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for our growth was this policy that we followed. Our employees are our most cherished resource. Like how a farmer loves his produce, we love our employees. We treat them with utmost respect and our work culture reflects what our Vision, Mission and Values are. We take efforts to imbibe the Vision, Values & Competencies when an employee joins us. Understanding these professionals come from different backgrounds, we make it a point that people understand our culture and get comfortable in imbibing the same, understanding how it supports their life journey. There are Personal Transformation groups that help assist our 500 plus employees in learning, understanding, and practicing the company’s values and competencies while performing daily work. “We develop and nurture our employee’s talent via NRPL Talent Development Program. This program consists of identifying, nurturing, developing, and sustaining talent across all the levels and business units. Some of our initiatives under people development area are the High- Flyers program, Emerging leaders club, Coaching and Mentoring,” explainedAnurag. Following these winning strategies, allows NRPL to have an open-door culture where transparency is a given. Every employee has unrestricted access to their respective line managers, cross functional managers,HR and to me in case of any concern or query.

CUSTOMER FIRST… Though this is said by every company in the world, we at Natural Remedies follow it differently. For us, all our products are derived after understanding the customers needs and requirements. At Natural Remedies, right from the procurement of plants and herbs to maintaining quality, safety and consistency, our products talk. Unlike other manufacturing processes, there are high degrees of challenges that we undergo as we deal in the phytogenic space. We have built our expertise around overcoming these challenges thus, creating a strong customer base and product development using scientific validations. …AND HAPPY EMPLOYEES TOO When we had restarted our lives with Natural Remedies, my father told me, take care of your employees and they will take care of your business. One of the key aspects

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

“We encourage all employees to share ideas, concerns and feedback related to their job roles and professional life,” He Commented. IT IS REWARDING FOR EMPLOYEES ALSO Our employees are rewarded and recognized at every step of their career with us. At NRPL, fun filled activities, innovation, work life balance for our employees, long term incentives,

performance-based incentive,the concept of GEM (Going the extra mile) and pilot projects ensure there is a healthy cross functional collaboration at every level. Employees from various functions are encouraged to come out with collaborative execution ideas for the pre-defined business goals and areas defined in the individual/team goal sheets that are in turn aligned to Annual Operating Goals. All employees are encouraged to come up with GEM projects which are in line with well-defined key goals of the organization, that may have a revenue, cost, quality, timeline, or process impact on the business. These projects could be in line with AOP (Annual Operating Plan)& Long-term strategic plan. WORK LIFE BALANCE Anurag proudly points out that his team has always been discovering and creating ways for the company to mentor every individual to live as per our organizational values. The results are evident when there is a transformation both in their professional life and personal life as well. This very thought of his employees who are family to him lead a happy professional & personal life too is proof enough for Anurag that he is in the right path. KEY TAKEAWAYS In the past 35 years of running businesses, I have always followed what I learnt from my family. Be it my grandfather who instilled values in us to my father who strongly advised to run our business the ethical way. Take care of your employees and they will take care of your business was a mantra that I understood and followed. All these values that I cherish have played a very pivotal role in growing and developing the organization to what it is today.

Completing the interview, an energetic Anurag’s advice to emerging leaders is, “Business should be done with the spirit to serve and add value to the customers and the society. Profit and growth will happen as an outcome eventually!”

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

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Success Story

The Success Story of CEO & Co-Founder

I had a strong aspiration to invent something from early childhood. And I had seen myself as a businessman when I was 12 years old. Since then, I developed an interest in learning about the business world.

Larry Page At the age of 25, Larry Page, one of the youngest well-known American Entrepreneur, having a net worth of over 100 billion USD as of 2021, co-founded Google Inc. with Sergey Brin in 1998 and served as the parent company’s Alphabet’s CEO until December 2019, is now on the board of directors and a majority shareholder. How did Larry Page transform his business idea into one of the world’s most profitable corporations? Lawrence Edward Page, the most successful internet entrepreneur, and computer scientist has an inspiring stunning success tale from which entrepreneurs can learn. Page and Brin created the internet’s most commonly used algorithm with the aim of “organizing the world’s knowledge and making it freely accessible and useful.” Larry Page coined the term “PageRank” to describe his algorithm. Having been born on March 26, 1973, to parents Dr. Carl and Gloria Page, a family with a greater fascination with technology, he has always been drawn to computers, artificial intelligence, and creativity. This had a huge impact on his future professional life. Page grew up surrounded by mathematics and its products and always dreamt of starting his own business rather than working for someone else.

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

He studied computer engineering at Stanford University, following in his parents’ footsteps. During his studies, he met Sergey Brin, with whom he cofounded Google, a search engine that ranked results based on page popularity and went on to become the world’s most popular search engine. The term “googol” comes from a very large number written as one followed by 100 zeros, which represents the vast universe of data that the Google search engine was created to explore. Page’s field of interests included renewable energy technologies and philanthropy. Being visionary, recently he has invested in Tesla Motors and advocates for the use of plug-in hybrid electric vehicles. FAMILY, EDUCATION AND EARLY LIFE Larry Page married Lucinda Southworth, a biomedical informatics research scientist, on December 8, 2007. The couple has two children (The First child born in 2009, the second child born in 2011). In 2009, Page earned his Ph.D. in Computer Science from Stanford University. Earlier, Stanford University awarded him a Master’s degree in Computer Science. After completing his high school studies at East Lansing High School in the year 1991, Page graduated from the University of Michigan with a bachelor’s degree in Computer Engineering. He studied music composition and used to play the flute. Nikola Tesla, the physicist, and inventor was his childhood hero. He finished his education at Okemos Montessori School in 1979. He had a lot of computers and science magazines in his house as he was born into a family of scientists in Michigan, the United States of America. ENTREPRENEURIAL JOURNEY • 2019: In December 2019, Larry Page stepped down as CEO of Alphabet. • 2015: In August, Page and Brin announced the formation of a new parent company called “Alphabet.” Page was named CEO of the new company. The company included Google giant and Android, Chrome, Google+, and YouTube. • 2011: Lary Page was made CEO in January. • 1998: The project was renamed Google in September. • 1996-1998: Page and Brin decided to integrate their project as a company. The duo raised funds from family and friends to buy some servers and rent the famous garage in Menlo Park, California similar to Apple and Amazon. Susan Wojcicki, who later became a Google senior vice president and is now the CEO of YouTube, owned the space. Andy Bechtolsheim, Sun-microsystems, co-founder financed this company by writing a cheque for $100,000. • 1996: For a few months, the duo developed a search engine named “Black Rub” that ran on Stanford servers. • 1995: Page worked with Sergey Brin on search engine algorithm research during his Ph.D.

AWARDS AND RECOGNITION • 2021: Secured 8th position in the Forbes list of “Billionaires 2021”. • 2020: Secured 8th position in the Forbes list of 400 Wealthiest Americans. • 2019: Secured 10th position in the Forbes list of “Billionaires 2019”. • 2019: Page was named as 12th-richest person in the world. • 2018: Secured 10th position in Powerful people in the world. • 2017: Secured 5th position in the list of the World’s 100 richest Tech billionaires. • 2004: Page was named “Persons of the Week” on ABC World News Tonight. • 2004: Page and Brin received Marconi Prize. • 2002: Page and Brin were named in the MIT technology review TR100 for being the top 100 investors. • 2002: Page was named as Global Leader for tomorrow by “The Economic Forum”. LARRY PAGE QUOTES • The ultimate search engine will know everything there is to know about the universe, and it would always give you the correct answer. We’re still a long way from that. • You get a better result if you can run the business more collaboratively because you have more bandwidth and testing and balancing going on. • We don’t have as many managers as we could, but having a few is preferable to having too many. • In essence, we want to organize the world’s knowledge and make it universally available and useful. • To grow the concept, you don’t need a 100-person business. • The Star Trek machine seems to be uninteresting. They ask it random questions, and it mulls over the answers for a while. We should do better, in my opinion. Today, Google, with more than 2, 00,000 employees, is the world’s famous internet company and the most commonly used search engine; the journey has been an adventure. Larry Page is the man who turned his dreams into reality and is a real superstar entrepreneur to pay attention.

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

THE 30 MOST INNOVATIVE

COMPANIES TO WATCH 2021

DESIGNED WITH INNOVATION Avishek Singh | Business Connect

or once in our life, we have all been into research laboratories as a student or professional. And there is a common thing that catches our attention, laboratory glassware. More than their unorthodox shapes, these borosilicate items are designed for precise volumetric measurements. Nowadays, almost every company has a quality control/research wing that requires laboratory glassware for proper quality testing. This is where ASGI India comes in. The Company has 5 decades of awardwinning history in supplying customized laboratory glassware across India. Whether it is a Pharmaceutical Company, Academic Lab, Govt. Research Lab, or any other scientific research body, ASGI promises an integrated laboratory experience.

Abhishek Agarwal Managing Director

A PARAGON OF THE MARKET

ASGI offers a variety of industrial-grade glassware, ranging from Calibrated Volumetric Glassware, Amber Glassware, Interchangeable Joints Glassware, Sintered Glassware and Customized Glassware. But how is it different from anyone else? The answer lies in its quality and standard. ASGI’s glassware are blown by trained scientific blowers to ensure uniform thickness and shape and accurate calibration. Its products are fabricated using Borosilicate glasses for better resistance against Acids, Salt Solutions & Organic solvents. The Company makes significant investments in calibration laboratories, plants and machinery. It has a team with valuable pedagogy who meet clients and take their feedback to be incorporated in the products thus, keeping clients at the centre of the strategy. ASGI is headquartered in Agra with two manufacturing plants. It has branches in Mumbai and Ahmedabad and an offshore location in London. ASGI is the fourth largest manufacturer of lab glassware in India and exports in 5 nations too.

THE ONE BEHIND THE SIGNIFICANT GROWTH

Initially, ASGI was a family business of Mr Abhishek Agarwal. As the family’s 2nd generation, he had an obsessive interest in glassware since his school days. He loved how glass was blown to aesthetic shapes and would take time out to visit the factory to see this more often. As he grew up, his hobby turned into a passion. And after two years of his graduation, Abhishek came on board. While the Company was in business for over many years, Abhishek gave it spectacular growth. Armed with passion and dedication, he devoted himself skill and knowledge to ASGI. www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

“My drive for KAIZEN (Continuous Improvement) and my ambition made me introduce necessary innovations, machinery and equipment to enhance quality and design of my glassware”, affirms Mr Agarwal.

introduced automated laser machines for the calibration of glass to ensure zero error. To sum up, ASGI spends considerable time in R&D, improving quality and foster trust amongst users. It also tries to educate clients on the quality of its glassware and to keep them from compromising on quality. Such practices not only increase satisfaction level but also encourages the team to devise new designs. The R&D team keeps the Company amended to trends and innovations. This aids in making quick decisions on which technology to include that is compatible with the Company’s existing infrastructure.

And his ambition and drive earned significant recognition over time. Under his stewardship, ASGI won the “Bharat Vikas Ratan Award (2008-09),” for being a constant innovator. Mr Agarwal is a very meticulous leader and is known for his discipline in commitments. Also, he keeps an open mind for suggestions from teammates along with innovations and quality. His attention to quality reflects upon ASGI as it conforms to international standards and follows all industry-regulated manufacturing practices.

MILESTONES IN THE ROAD

Passion and innovation are the two important pillars of ASGI. Once, it was one of the handful manufacturers of scientific glassware in India. But today, ASGI is commemorated as the place where “Art meets Science”. The Company has grown to become one of the creative pioneers having innovative infrastructures. Mr Agarwal embraces this as his biggest achievement, for he successfully mechanized 75% of manufacturing practices, which incurred 4 times the turnover of previous years. His leadership has helped ASGI partner with several eminent foundations from the private and public sectors.

CLIENT SATISFACTION – HEART OF THE BUSINESS

“Customer service shouldn’t just be a department, it should be the entire company.” --Tony Hsieh And it is what runs in everyone’s veins at ASGI. The Company is on a mission to ensure that all Indian laboratories are well-stocked with scientific glassware. And not to mention, the unwavering trust and positive reviews have kept ASGI keep moving. The Company houses an equally dedicated team that keeps the wheels moving and the engines running. Mr Agarwal possesses a great love for teamwork and conducts regular brainstorming sessions with his team, including glassblowers and users, for new ideas.

Alongside, Mr Agarwal has shaped concerns regarding sustainable developments. ASGI practices Rainwater harvesting in its factories and has solar panels to reduce its carbon footprints.

PLANS FOR THE ROAD AHEAD

Although having a preferable position in every quality/ research lab in India, ASGI has set its mark high-up. It aims to open 2 stock points/warehouses in states down south & east to reduce the delivery time. The laboratory glassware market projects a tremendous surge in the foreseeable future. The growth will be fostered by academic institutions thereby, showcasing a scope for ASGI. Besides this, ASGI plans to spearhead the global market. With a strategic position in London, it plans to leap in other developed nations and have a worldwide leading position.

“I believe in sharing my vision and setting up a clear goal and achieve it through teamwork,” says Mr Agarwal. The culture encourages everyone to keep pushing to their goals. While maintaining an engaging culture, the director doesn’t disavow the concept of work-life balance. Of course, people who wish to work extra hours to ensure the deadline are praised but not forced. Employees are known for their honesty and integrity, innovative ideas, conflict resolution, problem-solving abilities. They enjoy monetary remuneration for completing targets, and every achievement is commemorated to keep everyone enthusiastic.

A PARTING NOTE FOR ENTREPRENEURS

“Allow yourself to be a beginner. No one starts off being excellent. Confidence is the key, if you don’t believe in yourself then nobody else will. With my experience I conclude if it’s important to you. You will find a way. If not, you will find an excuse,” Abhishek Agarwal.

PRODUCTS WITH DISTINCT PROPERTIES

Be it consumable, infra, automobile, chemical, dairy, and so on, every product passes simultaneous quality checkpoints at labs that should be equipped with accurately calibrated glassware. However, users often face breakages of glassware resulting in accidents and wastage of chemicals – This is an indispensable concern that ASGI prioritizes above all else. It introduced rubber rings and increased the body’s thickness giving it a sturdy body to take mechanical shocks. And if that isn’t enough, ASGI has

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

Thinking Digitally! “I feel out of the place often” His wrinkled face tells us about the illustrious and long journey of his career. Thomas is one of those professionals overwhelmed with the “digital” buzzword. Digitalscape looks confusing if you view it through its technical languages and versions. However, if you explore it to do something meaningful, you can make it. For example, today’s cars have evolved technologically, and there is no way you can learn how to make or fix the car, but you are still in the driving seat. You can choose where you want to go with it.

My digital journey started as a “fun project” in 2000 with online yellow pages. The idea was simple, how can we make all the information available on yellow pages online so that everyone could use it? As far as I can recall, back in the days, the internet was slow (56kpbs), and its penetration was limited, so we dropped the idea of pitching it to an investor, but we were young. People of my generation were still getting accustomed to online chat rooms and configuring official email- Netscape. To be a digital thinker, you don’t need to know any of its languages like JAVA, C++, HTML, PYTHON or understand the various configurations of a server and its operating system. What matters is your understanding of why and where to use digital technology. Like any other technology, digital technologies are applied to do three things, 1. 2. 3.

TRIDIV DAAS

Founder, Creative Factor solutions. The Pandemic not only accelerated the digital transformation, it also has guided us to discover gaps“problem statements”.

Solve a problem - just like my idea of online yellow pages. To reduce human effort- make it easier, like online shopping. To deliver an experience - like the OTT platforms.

One such unique gap was discovered through one of our consulting projects at Creative Factor. Our client overtly relied on one-to-one sales meetings to drive their sales funnel. With lockdowns imposed across the country and world, business meetings came to an abrupt halt. Many organisations found their sales team largely ineffective. It was an excellent opportunity for us. Our eureka moment happened when we realised that the company website is a valuable real estate that had visitors. So we began thinking about how to integrate online marketing, video conferencing, and sales presentation. And that is precisely what we did. We hosted several thought leadership webinars, social and online advertising to drive more traffic to the website. We changed the communication style to conversational. We also included sales videos for every category as if the sales team is right there. It featured their sales team for authenticity and human touch. We added new tools that schedule meetings with the sales team from the website and even have video conferencing with just a click of a button.

If you notice our world, it gives a fair idea about how digital technologies have enabled us. Digital technologies will continue to play a pivoting role in the future, so “digital thinking and thinkers” will be valuable. Imagine what would have happened if we didn’t have digital conferencing

My understanding of the digital world is theoretical, and I have invested my time learning about these technologies. I focus on how digital technologies are deployed or what more can we expect from these platforms. I believe that our career had begun with skills, we’ve grown with our knowledge, and now is the time to excel with ‘digital’ wisdom. www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

HOW TECHNOLOGY IS

TRANSFORMING INFLUENCER

MARKETING

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

Technology

As people started spending more time on social media, it has transformed business marketing and promotional approaches. This has been possible because of advanced technology and easier access. Influencer marketing is now a tool widely acknowledged by startups, SMEs, and top-notch companies, and is proving successful in terms of growth and even sales. No matter where the individual is living, whether in an urban or remote area, they have smartphone and internet accessibility, which allows them to produce content without any supervision or investment. Best creativity gets recognition and followers. This is the reason there has been an increase in online content consumption and social media presence. As we say that the internet is accessible to any individual, it indicates that viewers are available on the internet too, meaning when content gets uploaded on the internet, the viewers like, share, and follow, if they like their work. According to datreportal.com, India has 624m internet users, which indicates how much influential marketing can be worth for their businesses. Businesses want to target those audiences. Additionally, the dedicated followers of an individual mean dedicated viewership. Basically, they help to grow the brand. New technical features in social media apps or the newer social media have allowed anyone to show talent or create content that gains massive internet traffic and attraction. Today, thousands of individuals post content on social media on a daily basis. Of these thousands, some have earned huge popularity and followers, basically, viewers call social media celebrities. In our terms, they are known as influencers. The created goes to:

AI INTEGRATED TOO

With the application of machine learning technology, businesses can easily access information regarding a particular influencer by extracting their analytical report, which involves geographical location, genuine followers, their reach, and more. The whole influencer campaign can be automatically led without any manual intervention. Many digital marketing companies are focusing on the campaign response predictions platform, it will allow a great virtual content posting platform to work on its own. Although this is in its very early stage.

SOCIAL MEDIA UPGRADES

Social media users are continually evolving, while social media platform providers keep upgrading new features to enhance the reach and accessibility of the content that is uploaded on the platform. User experience and design are the two major components repeatedly monitored and upgraded by the service provider. Additionally, with time, the primitive practice of managing influencer camping end to end manually is slowly giving way to a more automated and streamlined process.

DATA ANALYTICS TOOLS

Data analytic tools have taken over the influencer marketing industry and digs deeper into the loophole present in the industry. These tools have helped to provide instant information about consumer behaviours and perceptions that act as a brownie point in the value chain. Data analytic tools that are necessary to businesses have proven to be a key in every influencer collaboration. Analyzing data sets deeper gives leverage to succeed in the market has perhaps become more important than ever. One of the benefits of getting access to data through a tech-based platform is the realtime information that helps the influencer to secure content and optimize their value in the market. Now, businesses can identify their campaign success beyond social media impressions.

INFLUENCER MANAGEMENT SYSTEMS There are highly developed systems that can help advertisers find the right and genuine influencers. These systems hold numerous pools of information about influencers and give outcomes based on a complex range of data points, which help advertisers get the best resources to lead their campaigns in a better way. These systems are AI-based, which perform content analysis on influencer’s posts. The major innovation in the technical field, including AI/ML and data analytics, have enhanced the influencer marketing industry. In 2020, this trend saw massive success and is set to grow multifarious. Today, companies have started investing more in social media marketing than traditional ones. www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

The Most Reliable Brands for

LOGISTICS AND SHIPPING

Solutions To Watch in 2021

FEI CARGO LIMITED

Emboldening India’s Transportation and Logistics Quotient to Towering Heights Mehak Malhotra | Business Connect • • • • •

ABHIJEET NAIR CEO Transportation logistics is in itself one of the most essential industries in the world,but with the surging havoc of the global pandemic, the notability of the industry has been amplified. It ensured the global flow of goods and essentials all over the world. While there are many organizations in this realm, the adept team of Business Connect Magazine has chosen an exceptionally progressing name, FEI Cargo Limited, serving the masses for over 3 decades with its outstanding services. THE COMPANY INSIGHT FEI Cargo Limited is one of the most prominent leading internationally-acclaimed logistic groups with 24 branches in India.The organization is a resolute part of the FEI Group of Companies. Staunchly supported by a team of erudite and highly experienced employees, the company has outgrown itself across India and abroad. FEI Group is an FMC Approved Multimodal Transport Operator (MMTO) license, IATA/AEO accredited and ISO 9001-2015 certified.FEI integrates the expertise and meticulous facilities to handle an impressive range of cargo from diverse industries. Their extensive plethora of services encompasses the entire gamut of shipping requirements including full charters. Through strategically located warehousing amenities across the globe, the enterprise takes the custom clearance, warehousing and distribution with utmost care and consideration. In the year 2010, the company was accoladed by the ET Now- India times (Economic Times) award with the recognition of LEADERS OF TOMORROW in the logistics industry for its top-notch service and deliverables. They offer a diversified range of products and services. An insightful outlook to that is catalogued here : • Centralised communication and accounting system to make the partners and customers comfortable. • Over 200 professionals acquiring the right expertise in handling any type of cargo. • In house, AEO certified customs broking division. • Excellent relations with shipping companies and airlines. • In-house Project Division. www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

Competence in managing total logistics solutions and supply chain management systems. Proficiency in handling ODC and Time Critical shipments. A 24x7 help desk connected to the Centralised Business Desk. A Dedicated Haz Cargo team. An In House transport division.

GLORIFYING THE FOUNDING EXPEDITION FEI was the brainstorming ideation of the extremely knowledgeable and ardent Pratap Nair, The Founder of the company. Hailing from a rich background of serving some of the most illustrious logistics ventures for over a decade and comprehending the industry requisites, he had the perfect envision of instituting his own business. The man was tremendously inspired by the success of the companies he worked for and that drove him to enter the entrepreneurial world by creating something similar yet different. He undertook to nurture a professional organization with a personal touch. Today, it has been over 3 decades that FEI is magnificently ruling the logistics space with its splendid services and customer satisfaction. The CEO of FEI Cargo Limited, Abhijeet Nair is now taking forward his father’s remarkable legacy. The mentor leads the establishment at the forefront and ensures a methodical run in every facet. The firm has become an epitome of what a freight forwarder ought to be.With its corporate office situated in Mumbai, the company enjoys a steadfast clientele, serviced and supported by twenty four offices across the country. Multi-location, multi-faceted and backed by a vigorous and cohesive team of over 200 experts, FEI is on a mission to facilitate excellence and valueaddition to its customers. FEI’S VALUES, VISION AND STRATEGIES The most imperative pillar for an organization is the vision and values

it embraces. To accomplish a highly regarded and aspiring position in the market, it holds the utmost supremacy to have the right set of beliefs, plans and strategies. At FEI, the team persistently believes that a motivated workforce can foster an avant-grade service to its customers. To ensure the driving force among the teammates, the leaders came up with a few mechanisms. The office staff across India gathers at a commonplace within the office to read out a corporate prayer, Good Morning FEI news bulletin along with the company’s vision, mission and quality objectives statement and sing to the National Anthem collectively. This captivating session lasts for about 7 minutes and is an investment they make to engrave the ideologies into the team and to increase their self-confidence by addressing the rest of the staff (public speaking experience). Just as importantly, the company enables a display message from the Chairman to keep the persuasion and confidence intact. There is nothing like a few words of wisdom from the exemplary mentor. FEI produces an in-house magazine FEI Duniya, which is published once a month with contributions from the staff and at times customers and well-wishers. Even during the glorious days of functions and celebrations, the company did not believe in hiring an event management team, they ascertain the valuable employees of the FEI family to manoeuvre their inherent talent of organising, giving them the blazing limelight.Significant approaches like these indeed succour to an evolved version of the personnel. FEI encourages every member of the organization to come forward and put across their respected opinion without a thought of hesitation. The company welcomes the feedback with the greatest positivity. Besides, the senior management team conducts a well-timed national level annual meeting to engage with all the departments of the office following a standardized approach. All the steps above make the whole organisation think in a homogenous fashion while talking about the company’s vision, values, plans and strategies. SECURING A KEY ADVANTAGE In today’s day and age where the world is emerging sprightly, every day brings a new dynamic to the business fraternity, it is not facile to sustain an eminent position without implementing a few exclusionary means. Four different aspects define the FEI group differently in the logistics arena. • Excellent communication (timely, precise which explains the current situation in a meticulous way). In essence, the company runs fluid and methodical communication. • The Ethical way of managing things and people, whether it is a customer, vendor or the firm’s personnel, FEI stupendously stands out. • One of the most likeable and astounding traits of the company lies in its moral principles driven by assiduity and integrity. From the morning prayer, creation of Good Morning FEI, FEI Duniya to the advertisements that appear in trade publications, the enlightening elements are just awe-inspiring.

SHEEN AJITH THOMAS Director •

•

The team operates three consoles to the same destination, one as a buyers console, second as a quality console and the third a market fed console, their enterprise was the first to bifurcate these services. FEI Cargo was the pioneering organization to introduce fiscal representation in India.

TOWARDS AN EMBELLISHING TOMORROW FEI is ceaselessly working towards creating a prodigious impact in the industry by putting forth diligence and tenacity. As a growing organisation, they aim to thrive on things that can take the organisation to a superior level. The company stimulates the coming generations to enter the industry with conviction and ground-level knowledge. To accomplish the same, FEI is attempting to collaborate with business schools with a request to include logistics as a specialised curriculum. For everything that the firm has acquired so far, they believe in retaliating it by giving more to society (apart from what the company’s CSR arm, Shailaja Nair Foundation does), FEI wants better drivers for commercial vehicles and thereby giving this profession the respect they deserve. ADDRESSING THE READERS The CEO of FEI Cargo Limited, Abhijeet Nair wants to conclude his words by sharing a lesson he learnt from our Late President, Shri APJ Abdul Kalam. “A dream is not something that you see when you sleep, but something that does not let you sleep”. In drawing things to a close, he requests all the youngsters to dream big and take our country forward to its deserving place.

PRATAP NAIR Chairman 27

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

Top 10 most trusted FINANCIAL CONSULTANTS

IN 2021

Mehak Malhotra | Business Connect

he catastrophic waves of the COVID pandemic have adversely affected the business fraternity to its core. Needless to mention, every industry has witnessed pitfalls in this fire of massive havoc. Even the most resolute and celebrated organizations have been on the concerning radar of this epidemic. Companies are now thriving for external help to overcome these operational and financial challenges. To this aid, Outsourcing is an insightful solution. It can be the one-stop destination for all the business operation predicaments, especially when a company is eyeing to cut down on redundant expenses. Outsourcing consultancy firms will not only eliminate the business load but also validate other facets to your business like access to the latest tech tools, examining potential risk factors, launching new projects and certainly much more. Talking about that, Business Connect Magazine has handpicked one such notable enterprise in the industry, GI Outsourcing, serving the masses with its exceptional knowledge and acquaintance. CATCHING A QUICK GLIMPSE GI Outsourcing is a highly acclaimed and one of the fastest progressing names in the consultancy arena. It is ISO 9001 quality management system accredited, established by a UK Chartered Accountancy firm. From Management Accounting, Bookkeeping, taxation, recruitment, payroll, IT software, cloud computing, virtual CFO, controllerships to corporate advisory services, the venture provides optimum assistance for a plethora of services. The company proffers a comprehensive account outsourcing service, with an enriched variety of service packages to embrace customer needs. Its prominent line of services comprises Bookkeeping, Management Accounts, SMART Services, Statutory Accounts, Payroll, Taxation and GI Cloud Consultancy.

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

The team is remarkably associated with some of the leading Accountants in the UK and Ireland and a diverse range of SME’s, with a splendid specialization in the Hospitality, Legal, Recruitment, Property and Healthcare industries. GI Outsourcing meets ISO standards for security (27001) and quality (9001) management systems, and GDPR compliant via the BS 10012:2017 framework. They have a prodigious presence in Mumbai, India and London, UK and over 200 adept and diligent finance and accounting professionals working to foster impeccable service to valuable customers. With its astounding service in the industry, the company has been accoladed with prestigious recognitions like the ‘British Accountancy Awards’, ‘2020 Innovation Awards’, ‘Operational Excellence and Quality’ at 19th Asian Outsourcing Awards, 2021 and considerably many to highlight. ENLIGHTENING THE DIFFERENTIATING FACTOR GI’s profound legacy, domain expertise and unmatched client services have made the firm a superior partner for 28

global clients, enabling them a credible account outsourcing. The enterprise centralizes on comprehending client’s needs, value-creating innovation and empowering them by helping to develop more agile, adaptive ways of working, as opposed to just executing it. This ensures a competitive edge for the company. Ever since GI Outsourcing was gloriously founded, the employees and customer have been the focal point of the company’s growth roadmap. They firmly believe in facilitating a staunch customer experience through their tremendous efforts and deliverables. Implementing the customer-oriented approach has always enabled the firm to anticipate the industry’s requisites and innovate futuristic means to sustain itself in the long run. The exquisite team renders premium services at the most economical prices by freeing up time and resource which allow the clients to focus on adding additional value. FAVOURABLE TECHNOLOGY AT PAR When we talk about an organization, technology plays an eminent role. In

today’s sprightly moving world, it is imperative to top the tech game. Emerging technology that sets a new benchmark in the sector is essential for the company’s evolution. At GI, it is taken with the utmost consideration. The workforce keeps up with contemporary technology and ceaselessly looks forward to launching modernized resources. The investments are categorically designed to succour clients at every step of their digital transformation journey. The firm’s steadfast solutions enable the clients to build distinct abilities in critical areas and ameliorate rational decision making. GI Outsourcing incessantly indulges in improvising the technology landscape to add exceptional value for its clients. Built on leading cloud account software, their solutions are scalable, flexible and costeffective with ideation to boost business productivity and profitability. KEY DIFFERENTIATORS FOR GI: There are many challenges that Accounting companies encounter operating in the accounting industry. One of the main challenges is finding and retaining high quality staff. We have developed a service model specifically designed to help you overcome these challenges : DRM’s The benefits of Dedicated Resource Model (DRM): • An affordable and efficient alternative to in-house recruitment • No training fees • Zero employer liability • Consistent work quality • Fixed fees – no surprises Dedicated Resource Model (DRM): DRM is a bespoke service designed for accountancy firms. GI has seen tremendous success and has institutionalised this model resulting in more than doubling its volume of revenue from this service line. Some advantages gained by clients include; • Yearly Fixed Fees: GI provides dedicated employees who work exclusively for the clients. The fee includes recruitment fees, training, equipment, office space and wages. • Staff Control: The ardent employee reports directly to the client or whomsoever they assign in the practice. We then set up an email address linked to the client’s practise for facile communication. Upon completion, the client can work accordingly.

•

Manager Allocation: The clients are assigned a shared manager with whom they can liaise when the need arises. However, the day to day communication will be the client’s dedicated staff member. Payment Wages: The fee is split into 12 monthly instalments. Fees are reviewed annually and there may be a hike with an increase in the staff salaries. This is subject to feedback, appraisal and approval by the client.

APART FROM DRM, GI ALSO FOCUSES ON THE SMART MODEL: We have a SMART model which is an embellishing service developed by GI. It allows a business or accountancy practise to completely outsource its finance function. This typically results in a significant improvement to a practice or business insights by deploying enhanced management reporting and up-to-date financial information. They offer SMART service on a white-label basis. A smarter way to meet your client needs , Our SMART services portfolio provides end to end support to meet the needs of accountants working with clients from various sectors, including hospitality, health, recruitment, property, car dealerships, construction and more. We provide a range of Finance & Accounting (F&A) services including: Procure to Pay • Supplier Management • Digital Data Capture • Purchase Order Management • Invoice Approval & Recording • Payment Proposal & Run • Aged Creditors Analysis

• • • •

Management Reporting Forecasting & Budgeting Cash Flow Bespoke KPI Reporting KPI

TOWARDS A VIBRANT FUTURE With an enthused motivational drive and sheer sincerity towards work, GI forges ahead towards a robust expansion plan and strengthening its footprint globally in a variegation of finance and accounting realm comprising Management accounting, YE Accounting, Taxation, Payroll, Dedicated Resource outsourcing. Increased service offerings and increased geographical expansions are the two-pronged strategy the company will focus on in the near future. Withal, the team aspires to expand its horizons into Cloud Computing, Advisory to India outbound business to geographies, Advisory to India inbound business from all geographies across their network, Virtual CFO, Corporate secretarial and Company Formation, Directorship services, International Entity Health checks, Common Reporting Standards and Compliance services: FATCA / KYC Compliance. Concurrently, the firm awaits the opportunity to develop new markets; deepen its reach in UK and Ireland, foray into the USA, Canada, Australia, Singapore, Dubai and Hongkong. GI Outsourcing has been the ideal choice for a multitude of people as their foremost financial consultants. The organization has embarked on a new benchmark in the industry. It has served many for over 21 years and will continue the incredible work.

Order to Cash • Customer Management • Sales Order Management • Raising Sales Invoices • Accounts Receivable • Credit Control • Aged Debtor Analysis GL and Fixed Assets • Fixed Assets Register • Depreciation Set-Up & Run • GL Reconciliations • Month End Close • Journal Entries KPI Reporting and Financial Planning and Analysis • VAT Reporting 29

Vikas Chadha CEO

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

GLEMORA FASHION

TRENDS HIGH ON QUALITY, LOW ON POCKET Kajal Dobhal | Business Connect

f there is one timeless attire in the overall Indian traditional wear collection, then Saree is something that tops the list. It is said to be the pride of an Indian lady and its popularity has expanded its presence across the globe. No matter how much today’s generation is fixated on wearing trendy wears, sarees have been the only constant to rule the hearts of the Indian women with its elegance and beauty. Several brands and designers have recognized this alignment of the female folks towards this enticing attire and are straining every nerve to bring back this traditional form in various modified ways to help the Gen-Z stay wear trendy attire while promoting our culture. Glemora is one such popular saree brand, that has proved to be substantive to its customer base with marvellous offerings enriched in class, elegance and excellence. As a reliable brand across its niche market, Glemora has been shortlisted to be featured in this edition for its brand values and much more. Our team has concluded to include its entrepreneurial journey in this neoteric issue that will highlight some exceptional companies with something extraordinary to offer. As our team sat down for a coffee session with the Founding head of the company– Nitin Vora– we came across several aspects of this business that were worth mentioning in this fascinating read. So, let’s take a dip into the success story of this outstanding brand and recognize its phenomenal journey thus far.

ABOUT THE COMPANY

Glemora has become one of the leading manufacturers and wholesalers of Sarees based in Surat, Gujarat. It has acquired a repute of a credible brand name in the world of trends and its PAN India presence is heavily contributing to its expanding clientele. At present, it takes immense pride in its weekly production capacity of 1,50,000 meters that speaks the brand’s unequalled www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

Nitin Vora | Owner competence. Being a notable manufacturer and supplier in the Textile Industry of Fancy Fabric, Tussar Silk Fabric, Silk Fabric, Satin Fabric, Polyester Fabric, Nylon Fabric, Linen Fabric, Jute Fabric, Jacquard Fabric, etc, the company is making a difference with high-quality offerings and unique as well as trendy collections to the respective industry for the past 6 years. 32

THE X- FACTOR

Glemora strives for customer satisfaction where it can set benchmarks in high-quality apparel for its adored customer base. Apart from quality, trendy wears are their top priority. Their premium collection of sarees is typically based on Woven Zari, in fabric Banarasi Silk, Linen, Cotton, Naylon, Art Silk Woven Sarees, Banarasi Silk Dupatta, etc. Lately, they have also launched a whole new range of unstitched material backed up with customization facilities that have grabbed the sheer attention of its diverse customer base. Glenora’s exclusiveness could be justified with its great foothold across B2C & B2B portals like Flipkart, Amazon, Meesho, soon Myntra, ajio, tata click, limeroad, glowroad, etc.

“We as brand Glemora are an affordable, fashion-forward clothing brand for women. Our expert designing team creates appealing styles and designs keeping in mind the customer selections and current fashion needs,” explains Nitin about their leading edge in the market. Furthermore, he continues that trust, traditional techniques, skills and mainly from automated processes have brought efficiency in their business. Moreover, the range of the products is natural weaving and reasonable. They have to build a robust customer base with their absolute focus on the needs of women of all ages. The demand for their products and a steadfast market presence can be estimated by one day’s finest production capacity units to be mini 2500+ where 1L products are shipped on avg. per year.

Additionally, Glemora comprehends the economical state of every customer where it states that its quality offerings should reach every woman irrespective of their financial status. Hence, all the products are under an affordable range where gifts packages are also availed to the customers. Revealing about the motive force behind his successful business management, the Founder states that he always looks up to Akash Gupta – Founder of The Pictures Factory. He has always been the guiding light to Glemora’s resounding growth and the Founder of Glemora accredits Mr Akash’s support as a major contributor to the brand’s success.

In addition to it, Glemora’s synergy with technology has made it stand apart from the crowd. Their in-house factory is well equipped with the latest imported technologies for making the new era sarees has offered it a competitive edge in the market. Hence, all of the products are made from traditional techniques, skills, and primarily from automated processes.

CULTURE AND CSR INITIATIVES

Glemora has nurtured a culture that is open and cordial in favour of the employees. Here, the management always strives to help the employees in the best possible manner and keeps everyone’s spirits high enough to make a difference growthwise. There are several employee-friendly policies that have been assured by them to help the employees whenever in need.

A TRIBUTE TO INDIAN BEAUTY

Glemora thrives on the concept to add substance to the Indian women’s Indian fashion requirements. For this, it in-houses a design and manufacturing unit with the capacity to produce up to 3,00,000 units. Each collection launched by them is typically based on the essence to flatter the beauty of Indian women. And all of this has been able to become a reality due to the massive support and dedication of its big workforce. Soon, it will introduce outstanding clothing for female folks in the western wear category.

Though they have to get ahead with a lot more in respect to CSR, they already started the allotment of the Covid relief funds for the overall wellbeing of their employees as well as their families. Indeed, the culture here speak the company’s unique yet striking values from every aspect and thereby; it foresees a radiant future ahead.

A TOKEN OF ADVICE FOR BUSINESSES

In this direction, the luminary claims “With the fine quality and the finishing, we have confidence that once we become a part of your team, there shall be no looking behind.”

“For any business person, customer satisfaction and quality standards should be the foremost priority. “ -Nitin Vora, The Founder 33

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

Automobile

TOP 7 MOST TRUSTED TIRE COMPANIES IN INDIA

Vehicles play a key role in people’s lives, whether heading to the office and returning from there or hitting the road for vacation. Another example, goods also transport via vehicles. But what would vehicles be like without tires? What I mean by that, tires are the most important part of a vehicle. Without them, it cannot move. Apart from that, you need to also know that tire quality does matter. In such a case, we all have to pick the most trusted tire brand. Since a lot of people prefer Indian brands, we have brought the list to meet their demand.

HERE ARE THE 7 MOST TRUSTED COMPANIES IN INDIA.

#1. MRF (MADRAS RUBBER FACTORY)

#3. JK TYRE & INDUSTRIES LTD.

#2. APOLLO TYRES LTD.

#4. CEAT LTD.

#5. BALAKRISHNA INDUSTRIES LTD. (BKT)

#6. TVS SRICHAKRA LTD.

#7. BRIDGESTONE

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

The 10 Most Cutting-Edge Solutions Provider 2021

Transforming your CCTVs into Powerful Solutions Through Artificial Intelligence Avishek Singh | Business Connect

“We are working to transform all video and other rich media content, devices, and sensors across the globe into compelling solutions that will make society safe and secure.” Abhijit Shanbhag - President & CEO,Graymatics.

The world is heading towards a digital fever mindset after the epidemic. Companies that build smart solutions and customer journeys that facilitate and/or complement people’s lives will be successful. Companies that do not attempt to leverage emerging AI technologies and do not use data to forecast demand patterns and make workforce improvement decisions will fail. Digital transformation is no longer a choice; businesses must break free from their comfort zones, reinvent themselves, and compete in a world dominated by technological advancements. Graymatics, a cognitive multimedia analytics platform capable of converting images and videos into meaningful granular data, can help you embrace digital transformation. The company primarily provides CCTV-based Video Analytics solutions to its clients, allowing them to extract vital information from existing infrastructure and display them in comprehensive dashboards. Such solutions solve a range of challenges facing industries including smart cities, smart transportation, telecommunications, manufacturing, building management, retail, banks, and factories.

“CCTVs have long been one of the most common physical assets in businesses, however, they have traditionally been utilized passively. Utilizing these CCTVs with our Video AI platform for various enterprises value-added services such as ensuring worker safety in factories and other vulnerable sites, estimating customer experience at banks, contactless attendance management for enterprises, and many others is one of the important Digital Transformation areas that we enable.” quotes Mr. Shanbhag CUTTING-EDGE SOLUTIONS: HELPING THE WORLD’S BIGGEST BRANDS IN SOLVING PROBLEMS QUICKLY AND TRANSFORMING FOR THE FUTURE. “ We work to create a highly scalable, feature-rich, versatile platform that transforms video and other rich media content into actionable data enabling various innovative solutions.” quotes the CEO Mr. Shanbhag www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

Abhijit Shanbhag President & CEO

Graymatics is a cognitive multimedia analytics company headquartered in Singapore with a presence in Silicon Valley, Bangalore, and Chile. It has developed a massively scalable AIbased platform for deep multimedia analytics. Here’s a look at the cutting-edge solutions offered. 36

LabVista - AI solution for smart manufacturing: LabVista is a cutting-edge video analytics system. LabVista is certainly a one-stop-shop for industrial executives looking to boost workplace safety and improve process optimization, thanks to important features such as staff & visitor analytics, accident detection, and safety gear identification. The system includes simple dashboarding tools that managers may utilize to make data-driven decisions. UrbanVision - Helping police maintain law and order: UrbanVision is a Smart City video analytics system. UrbanVision can help police maintain law and order and cities enhance traffic and urban mobility management by providing features including vehicle, people, and audio analytics.

to see a change in behavior as a result of our solutions. For example, in areas where trash disposal is not tightly regulated, our device might encourage honesty and responsibility toward littering by detecting rubbish. ” shares Abhijit.

VistaMart - Helping retailers overcome a variety of issues: VistaMart is a Smart Retail video analytics system. Is it tough to get consumer information from physical stores? Why aren’t certain goods selling? How can you keep customers from having to wait? VistaMart helps retailers overcome a variety of issues by delivering real-time analytics tools that help them enhance promotion methods and customer happiness in-store.

If you are a part of this team, you’ll find that Graymatics has an open work culture in which employees offer regular feedback and are open to new ideas and opinions. This type of culture encourages employees to collaborate and think beyond the box. As the world was crippled by the pandemic effect, it was the culture within that motivated the team to keep moving. As a result of the global epidemic, when all businesses and sectors were inevitably affected to some degree, the Graymatics team attempted to investigate other regions, such as Latin America, as well as new solutions, such as Co-Video, Souffle, VistaKarma, and FlightSight and grew exponentially. That’s the power of a team.

SiteInsight - Building management video analytics system: SiteInsight is a cutting-edge building management video analytics system. It has a long list of features, including fire detection, intrusion detection, loitering detection, and abandoned object detection. Aside from that, SiteInsight can count and trace every vehicle that enters the facility, as well as inform the appropriate people if suspicious activity is detected. End-users may make use of the solution’s accessible and customizable dashboarding tools to make data-driven decisions. G-Safe - AI solution for commercial banks: G-Safe is a premier video AI solution for commercial banks. From customer profiling to intruder detection, it allows banks to develop a safer and operationally efficient workflow that ultimately leads to a better customer experience. This Data derived from these video feeds and presented through user-friendly dashboards can be used as a backbone for all decision making.

Here’s the list of achievements and accolades attained by Graymatics for the creativity and innovation it brings into the world and for its ability to solve problems. • • •

Puerto Vista- Video Analytics solution for Smart Ports: For Smart Ports, Puerto Vista is a cutting-edge Video Analytics system. Puerto Vista offers all-around port security and surveillance with a variety of capabilities such as 24/7 ocean monitoring, swimmer detection, arriving vessels, and ship type recognition. Furthermore, the system includes a user-friendly dashboard that managers can utilize to make data-driven decisions.

• • • • •

“ Our other user-friendly services that help a long way in facilitating this journey are our detailed and adaptable dashboards and trained and responsive technical experts. ” believes the president.

The most innovative Indian-ASEAN tech for Smart City The first company to be selected by Singapore’s PMO for their new Global Executive Entrepreneurship Award One of the global 50 smartest companies selected by Silicon Review Top 10 best IT companies Top 10 most Disruptive Face & Image Recognition Solution Providers of 2020 by Analytics Insights Magazine Top 30 fastest growing companies in Asia 2019 by Silicon Review Top 25 retail solutions provider by CIO outlook Top companies detecting violence within videos by Reuters

CONCLUSION:

Not only is technology enhancing people’s lives, but it is also making work simpler in a variety of fields. Digital transformation allows a company to stay up with changing consumer expectations and, as a result, survive in the future. It enables businesses to compete more effectively in an economic environment that is continuously changing as a result of technological advancements. The effective management of the digital turnaround allows businesses to gain operational and productivity benefits.

A CULTURAL SHIFT TOWARDS AI “ We want to create a cultural change toward artificial intelligence by making products that are simple to use so that customers are more willing to investigate the area rather than being hesitant due to the technology’s complexity. We want 37

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

Optimizing Global Businesses with Foremost Software Solutions Indranil Roy | Business Connect

ver the last decade, outsourcing has become a paramount service for businesses across the globe. It has helped global companies achieve faster growth at reduced costs with high ROI. The Indian industrial sphere has grown to be a melting pot of products, solutions, technology, etc. For outsourcing software development, India has turned out to be the best in the world. And not to mention, the pantheon of IT Outsourcing Companies is significantly fast and competitive. ValueCoders is a homebreed pioneer for cost-effective IT Outsourcing services. With more than a decade of journey, the Company is a single umbrella for all kinds of software developments ranging from app development and management, Managed IT services, Data analytics, Team extension & cloud and much more.

A SNAPSHOT

ValueCoders was found on the premise of delivering value-based IT Outsourcing services. In a broad sense, next-gen software development & digital transformation solutions with reduced time-tomarket and advanced technological upgradation. Its expertise covers every advanced software programming and fostered by technologies like AR/VR, AI, IoT, Blockchain, DevOps and more. ValueCoders has emerged as a preferred name for software solutions, digital transformation, and staff augmentation services to a global clientele. It works with start-ups, ISVs, enterprises, and digital agencies and has a strong foothold in almost every tech-based segment. To date, ValueCoders has concluded 4200+ projects and acquired 2500+ happy customers with a 97% retention rate. Some of its eminent clients include Capgemini, Jackson and Coker , Cresent Group , NLGIC, InfoSys, Affle, RINA, Dubai Police, Thomson Reuters, etc. Its extensive background built upon modern technology and a sustainable framework counts it as one of India’s most trusted IT outsourcing company.

THE LEADING MAN

An idea, is the result of a confluence of favourable circumstances that encourages the development of a new product, solution, or foundation. ValueCoders was mapped out on an idea to help companies grow with the innovation curve. At its outset, digital technology was on the horizon, creating a window of opportunities for innovators. Parvesh Aggarwal, Founder & CEO (ValueCoders), found this a life-changing prospect; therefore, blending his knowledge with years of expertise in technology, he incepted ValueCoders in 2004 at Gurugram, Haryana. Parvesh is a technocrat by heart and has an exceptional background in IT Consulting, Blockchain & IoT, eCommerce, Product Conceptualisation, www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

Parvesh Agarwal Founder & CEO

Development & Management, Software Engineering, Strategic Planning, Process Optimisation and Business Analysis. Since childhood, he has had a strong interest in computers and programming, which led him to create his first software platform at only 12 years old! He did his Bachelors in Software Engineering (with Honours) from Monash University, Melbourne, Australia. Moreover, he was on double scholarship and was a ‘Dean Scholar’ as well. 38

and ensures it doesn’t become a dead-end job. They have a separate Learning & Development Center, where employees are nourished, with professional training as per requirement. Last but not least, ValueCoders offer various exciting opportunities for employees, like Onsite projects, Certifications, Online/Offline courses and Applause Programs.

As the CEO of ValueCoders, Parvesh is visionary and omnipresent to serve his employees. He sets pragmatic goals, drives the teams’ purpose while ensuring everyone is sensible towards themselves and the larger community. Under his supervision, the Company has drawn an appealing culture made of values, like Leadership, Authenticity, Respect, Personal Approach, Urge for perfection and Exceptional Value. These cultural values reflect their highest goals and how they collaborate with partners, colleagues, alumni, and board members. Besides being a vigorous leader, Parvesh is very enthusiastic about life. He likes travelling around the world - explore different cultures, lifestyle, values and try local food.

FLEXIBLE AND ADAPTED TO THE ERA

“We cannot build a strong future with technologies of the past!!”, remarks Parvesh. And to stay abreast of the transforming digital world, ValueCoders stays at par with emerging trends & technologies. And where there is innovation, R&D plays an evergreen responsibility. ValueCoders’ core mission is to augment client’s businesses with advanced and sophisticated software solutions. As such, its team works on various areas of tech-upgrade, which in turn benefits product development. Utilizing state-of-the-art technologies also helps in adding value to relationships with stakeholders. Its tech-innovative portfolio ensures clients find maximum return-on-investment. ValueCoders strives to offer the latest technology, flexible engagement models, on-demand support, and dedicated teams, ensuring superior quality and exceeding expectations. Over the years, it has concluded global projects for a wide range of verticals, such as Healthcare, Travel & Tourism, e-Commerce, Banking and Finance, Logistics and Transport, education & e-learning, media and entertainment, and more. A few of its acclaimed projects include HRMS tool, Blockchain, TB Connect Application, Local Community Application, Online Trading Platform, e-Commerce Application for e-Bikes, Car Inspection App, etc.

The Pandemic has significantly changed the way of work. But sheer dedication and synergism helped them Go Remote! With ‘Work from Home’, the Company is making sure its resources stay safe and healthy. However, they still maintain their evergreen engaging culture. Regular meetings are conducted between employees and manager, HR and Express-O with the CEO too. While staying in isolation, they organize recreational activities, like Chai Pe Charcha and virtual celebrations of regional festivals to keep the spirits high. Such a rewarding work culture earned them the ”GREAT PLACES TO WORK” Certification 2021 – 2022.

PITCHING FOR THE HIGH NOTE

Being present for more than 16 years in the industry, ValueCoders has pioneered the Indian software market in many aspects, from technology to solutions and client retention. And to maintain its stature, the Company works with India’s top 1% developers. It has AI-driven task monitoring systems, a dynamic team and advanced technologies, which keeps its bar high. Such a rewarding quality has ValueCoders put several feathers on the cap, such as, “Best Website Design Agencies”; “Top Mobile App Developers”; “Top-Rated Software Development Companies” and “Top Rated App Development Companies. One of the Big 4 Conglomerates, Deloitte has honoured it with the titles “Technology Fast 500 Asia Pacific 2012” and “Technology Fast 50 India 2012”. With time and progress, ValueCoders has thrived in many developed nations, namely USA, UK, Germany, France and Australia & developing nations like India, Middle East. It has a streamlined communication channel with the offshore team to ensure suitable application products not constrained to language or time zones.

“

AN ENLIGHTENING NOTE FOR ASPIRERS

AN AMAZING WORK CULTURE

With transformations etching a cut-throat race amongst corporate bodies, the work-life balance often gets thwarted. But, not at ValueCoders! Their ecosystem is imagined upon the burning question, Live to work or work to live? Comprehending the value of work-life balance, ValueCoders has built a fun-filled and progressive culture. Everyone on-board ensures collaboration and strives to explore new pathways for the betterment of the Company and themselves. The team also enjoys fundamental benefits (handsome salary, medical facilities) and various internal and external engagement building activities. ValueCoders also values its teams’ individual development

“Never lose hope when you are stuck with crucial business problems. Always be positive and be determined. If one door is closed, the other door will automatically open for you. The only thing required is to consult with the right people and get over them with minimum damage”.

– Parvesh Aggarwal

www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

Tourism

The 10 Beautiful Islands

Destinations you must Consider Visiting The 10 beautiful island destinations you must consider if you have never been there before. Each year we choose the best destination to visit, where we can de-stress our mind, do adventure activities, enjoy cultural foods, and spend the night alongside a beach. Does that sound exciting to you? If it is so, then stay with us, because today, we will be exploring 10 beautiful islands, these islands are called heavens on the earth.

Four Seasons, which will make you feel like a celebrity with their private pool and butler. #4. CANARY ISLANDS, SPAIN The Canary is a place with the best climate for you to enjoy your holiday, no matter what month you choose to come here. The Canary Islands of the archipelago consist of seven large and several smaller islands. These islands are volcanic in origin. When it comes to activities, there is no chance that you will be bored. You could do Kayaking with Dolphins and Snorkeling with Turtles in Santa Cruz De Tenerife, watch wale, and admire snow-capped mountain Tenerife or simply relax on the beach.

#1. PALAWAN, PHILIPPINES Palawan, the silence of heaven and UNESCO world heritage site, is around 270 miles long island situated just off the western flank of the Philippines and a paradise from end to end. The island is best known for bright blue water that constrains against the karst stone cliffs of the island. This is one of the most popular resort destinations in the Philippines and only an 80-minute flight from the capital of Manila. Here you have plenty of things to explore, such as the world’s longest Navigable Underground River, Watch the Sunset on Nacpan Beach, Sil to El Nido’s Secret Beaches, and many more. Palawan offers adventurous activities in the water, on land, and at the dinner table.

#5. CAPRI, ITALY Capris is an island situated in the Tyrrhenian Sea Off the Sorrento Peninsula. This wonderful island has been a resort since the time of the Roman republic, so you can only imagine what kind of luxury will be offered. The island has so many things to offer like the secret summing coast, amazing Timanfaya National Park, Roque Nublo (rock formation), and the beautiful ruins of the emperor Tiberius place. If these didn’t convince you enough, I’m sure Jaw-dropping natural beauty, delicious cuisine, and world-class shopping will.

#2. PÁROS, GREECE There are thousands of gorgeous islands across Europe, which you may want to visit. But for those who are looking for the best of the best island’s destinations, you must consider heading to Paros Greek Island. Paros is situated in the heart of the Cyclades, a few hours away from Athens by ferry. This island is known as Greece’s best-kept secret and its biggest up-andcomer – and it’s always raved about. There are several reasons to visit Paros. The island is most renowned for its natural beaches, cosmopolitan nightlife, and ancient monuments, such as the sanctuary of Delian Apollo and Artemins.

#6. BORA BORA, FRENCH POLYNESIA The island is situated in French Polynesia, and Its stunning look will meet and exceed your expectations. This island is very private and very luxurious and has breathtaking views. You could relax on the beach under the beautiful sky, go snorkelling, and discover the gigantic volcanoes. Bora Bora is one of most favourite island spots for many celebrities, the lagoon, the fifty shades of sea and the sea life are nothing but incredible. If you want to stay at a luxury hotel you could choose the ST. Regis Hotel or the four-season Resort.

#3. SEYCHELLES, EAST AFRICAN The Islands nation Seychelles is an archipelago of 115 islands in the Indian Ocean, off East Africa. The beautiful islands offer an incredible experience. You can hang out with some of the most exotic animals in the world, such as Giant tortoises, Coconut Crab, and black parrot. The rock formation along with Ant, Sources d ’Argent on La Digue islands, the highest peak, more shallow Mahé, and tropical forest Praslin Island offer stunning views. If you want to have a luxurious vacation, you can choose to stay in a hotel and resort such as Raffles and www.businessconnectindia.in | Vol. 4 | Issue 1 August 2021 INDIA

#7. THE MALDIVES The Maldives has been a favourite vacation for Bollywood celebrities, it is not because of the neatest islands vacation, although it could be the reason for some of them, it is because these islands have a mesmerizing view, Luminous aquamarine waters with a crystal clarity lap upon these white shores. Now you must be wondering what kind of activities we could do on these islands, then you need to know about the stun40

ning oceanic beauty that surrounded the tiny cove of Maaya Thila. Snappers and Angelfish walking under the crystal clear water, the overhanging caves surrounding the coral cove, and the Gray Reef Shark are the most exclusive sights, which you can experience while scuba diving at Maaya Thila. These scenic islands offer pristine beaches, soothing weather, and many other activities. Also, you might have a chance to meet your favourite celebrities if they are at the same destination as you are. #8. WHITSUNDAY ISLANDS, AUSTRALIA Whitsunday is a group of 74 continental islands located just 55 KM off the Queensland coast, next to the Great Barrier Reef. What makes Whitsunday so special is the squeaky white silica sand of Whitehaven Beach. Although, this isn’t just it, there are plenty of hidden secluded bays and pristine beaches out there, which you could explore. Whitsundays are one of the most popular tourist destinations where the islands and reefs bring in people from all across the world to sail the boat, swim, snorkel with a turtle, and relax. The Whitsunday Islands have amazing weather all year round, where you can get away with singlets and sunglasses all year. #9. THE COOK ISLANDS The Cook Islands is an archipelago nation comprising 15 Islands strung between French Polynesia and Samoa but with strong ties to New Zealand. Supremely beautiful, with pristine white sands fringed by coconut palms, the cooks possess a castaway island’s magic. These tiny islands are known for their generous and genital rhythm, the rhythm you will feel as soon as you arrive at Rarotonga (the largest island of the group). You can easily ride a car around this sparkling island in half an hour if you are in a hurry, but it would be better if you slowly get lost amongst the pure white coral sand beaches considered by many to be the most beautiful in the south pacific. The island is ringed by a reef, creating a series of lagoons known for swimming, boating, and snorkelling. You can take a safari tour in the land, where mountain trails crisscross the volcanic centre and enjoy fresh tropical fruits like guava and jackfruit. #10. FIJI Fiji is the nation of islands located in the shimmering South Pacific between Hawaii and Australia. Two thirds of Fiji’s 333 islands are uninhabited making it one of the most unspoiled places on the earth. The main island is Viti Levu – this is the home to 70% of the population, mostly they are Melanesian and Indiana. Fijian are very friendly, so don’t miss hanging out with them, because that’s how you can explore the island. From Suva, head west along the fabulous Coral Coast, this 80 km of starch of beaches and bays is fringed by a coral reef that literally touches the shoreline. Also, you don’t need a dive-boat here, all you have to do is just put on a face mask, step from your resort into the water, and discover why Fiji is known as one of the world’s great snorkelling diving destinations. However, if you are looking for rewarding activities, then you must sprawl under a palm tree and slip into the silky warmth. 41

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MADE IN INDIA

MicroUPS MADE IN INDIA Power Backup for WiFi Router

BATTERY 6600mAh

YOUR CONNECTION, YOUR FAMILY, OUR RESPONSIBILITY.

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