FanyiLIU's Porfolio

FANYI LIU

PRODUCT DEVELOPMENT & PACKAGING

MANTIANHONG ADVERTISING

NOV 2024 – FEB 2025

CLIENT EXPERIENCE & EVENT ACTIVATION

LAURAJEWELRY

APRIL 2025 – SEPT 2025

EXHIBITION DEVELOPMENT & BRAND IP NARRATIVE TONGDE INTERNATIONAL (EVENT & MARKETING AGENCY)

MAY 2025 – MAR 2026

BRAND STRATEGY & RETAIL EXPERIENCE INYOUNG INTEGRATED MARKETING CO., LTD.

JUNE 2024 – AUG 2024

EXPERIENTIAL CAMPAIGN DEVELOPMENT

LVMH FRAGRANCE CHALLENDGE INNOVATION

JAN 2026 - MAR 2026

Sample Validation Shoot

PRODUCT & PACKAGING DEVELOPMENT FOR THE WELNESS OIL

LUXURY SILK SCARF

EXHIBITION CHINESE ZODIAC & FIVE ELEMENTS THEME

“FIRE HORSE” FEATURED EXHIBITION

Crafted through repeated exposure to sunlight and natural dyeing, Xiangyun silk reflects the transformative essence of the fire element.

“RED HUES” Reflect the fire element

EQUINE ICONOGRAPHY echoing the Chinese zodiac Year of the Horse

FIRE ELEMENT INTERPRETATION

XIANGYUN SILK EXPERIENCE

IP DEVELOPMENT

BRAND NARRATIVE & CONCEPT DEVELOPMENT

BRAND REPOSITIONING & BOUTIQUE CONCEPT DESIGN

Developed boutique concept to support brand repositioning and enhance retail identity.