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YEARS OF

People. Results. Value.

So much has changed since 2006. Apple’s first iPhone was still in the planning stages, tweeting was something only birds did and businesses the world over were largely unaware that the worst financial crisis in almost a century was just round the corner.

It’s fair to say the conditions to start a full service marketing agency were far from ideal.

But here we are 10 years later, stronger than ever.

Many more established agencies didn’t make it through the worst of it, so how did we, a newcomer with no history but bags of gumption, big ideas and sky-high ambition, manage it?

The answer is simple – we live by our values: People. Results. Value.

This book is a celebration of these principles; of the people who have helped establish us as a multi award winning agency. It’s a tribute to the clients we’ve had the pleasure to work with over the past decade, the results we’ve delivered and the successes we’ve enjoyed together.

Andrew Hobson Managing Director

YEARS OF

People.

Relationships are at the core of what we do. The people at Fantastic are carefully chosen for their expertise in marketing, capacity to make sound business decisions and, just as importantly, for their ability to get on with other people.

Since 2006, the progression of the digital space, the ubiquitousness of social media, and the innovation of personal devices has not just changed how we do business, but how we live our lives. At Fantastic we have embraced these changes and become experts in them.

But they are business tools, not the be-all and endall of business. Business, for us, is making a personal connection, not just a digital one.

We believe people buy into people and no matter what the next big thing is, for us that will always be the case.

APP OF THE YEAR

SHORTLISTED

BUSINESS LOWUSE BUDGET CAMPAIGN PERSON OFOFTHE YEAR MOBILE

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TRAVEL/LEISURE/ SPORTS/MOBILE STRATEGY/CAMPAIGN LOW BUDGET CAMPAIGN

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BUSINESS LOW CAMPAIGN FOR THEBUDGET DIGITAL AGE APP OF THE YEAR

SHORTLISTED WINNER SHORTLISTED

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BUSINESS INTEGRATED OF THE YEAR MARKETING LOWPERSON BUDGETCAMPAIGN CAMPAIGN

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INTEGRATED BUSINESS MARKETING PERSON OF THECAMPAIGN YEAR

FINALIST WINNER

INTEGRATED MARKETING CAMPAIGN APP OF THE YEAR

FINALIST SHORTLISTED

CONSUMER BUSINESS APP OF THE YEARAGE FOR THE DIGITAL

SHORTLISTED WINNER

CONSUMER APP OFCAMPAIGN THE YEAR LOW BUDGET

SHORTLISTED SHORTLISTED

INTEGRATED MARKETING CAMPAIGN

FINALIST

YEARS OF

Results.

We know that results matter in business. Quantifiable results that actually mean something to what you do and how you do it. Results are not only a barometer of success, they can dictate what changes a business must make to be successful. For the past 10 years, our Insight analysis has helped us understand retailers, manufacturers, distributors, innovators and consumers, enabling us to deliver transformative results to clients by being creative, diligent and above all, honest. Every client we have worked with knows why we did something and what the results were.

Whether it was a complete company rebrand, a TV advertising campaign or a single email newsletter, our results speak for themselves. We will continue to be judged on them and we’re fine with that.

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YEARS OF

Value.

If results are an indication of success then value, by definition, is success. It is positive gain and benefit.

It’s the reason why we do what we do and one of the foundations of our own success. For 10 years we have delivered value to our clients simply by asking: what does success mean to you? We surpass those targets and expectations by adding value at every stage.

It is why we have won numerous awards over the past ten years. We don’t peddle pretty pictures with no substance, we don’t tick boxes or punch clocks, we create meaningful value. Results are black and white, value is not. At Fantastic value is personal. Our relationships with clients define us and drive us to go the extra mile. We revel in the value we deliver for our clients because we share in their successes.

YEARS OF

The Future We are delighted by what we have achieved in the past decade, but we still have a long way to go. It’s a journey we’re looking forward to. We are proud to be one of the fastest growing agencies in the north of England.

We are also one of the most decorated, but we will never rest on our laurels.

We will never stand still and be satisfied with what we’ve done. We will add more experts to our marketing divisions so that we can continue to deliver industryleading services to our clients. We will grow, adapt and learn, and we will do this, as we have always done, on sound business principles.

The Full Service Marketing Agency AUTUMN

08450 176 090

FANTASTICMEDIA.CO.UK @FANTASTICMEDIA

2015

FANTASTIC SET THE WHEELS IN MOTION FOR AVOCET Fantastic Media launched an innovative new website and refreshed brand identity for leading European bicycle distribution company, Avocet Sports, earlier this year.

A business Insight at Fantastic’s

Andrew Hobson, Managing Director

offices enabled our marketing team

of Fantastic Media said: “Our

to gain a deeper understanding of the

relationship with Avocet has gone

business and the European bicycle

from strength to strength in the past

market that Avocet operates within

year. Now the new website is live,

before offering their proposition.

we’re looking forward to expanding

As part of the business Insight,

the marketing strategy that will help

Fantastic proposed a strategic

elevate them above competitors and

marketing plan to assist Avocet in

stand tall as a reputable brand in the

achieving their long term business

bicycle market.”

objectives. The marketing activity for Avocet consists of an awareness campaign using digital marketing techniques of content and email marketing combined with PR, advertising and experiential activation.

avocetsports.co.uk

AHEAD IN THE CLOUD We have launched our latest inhouse department, Fantastic Cloud Services. The exciting new service offering comes ahead of Fantastic Media’s impending 10th anniversary and forms part of the company’s aggressive growth strategy.

Fantastic Cloud Services has been established to service the fast growing demand for cloud solutions, back up, business continuity and disaster recovery. The business boasts some of the UK’s leading experts in business continuity and disaster recovery. fantasticcs.co.uk

TURNING UP THE HEAT FOR ROSENBAUER Rosenbauer UK plc, part of the

significant period of growth for the

Rosenbauer Group who are officially

Huddersfield-based firm.

the largest, and referred to as the ‘absolute best manufacturer of

The six week project upgraded the

fleet and equipment options to Fire

online platform ‘Rosenbauer.co.uk’,

& Rescue Services’ in the world,

transforming it from a standard

have engaged Fantastic Media,

brochure website into a show-

to revolutionise their current

stopping; multi-platform site that

web offering. The aim was to not

shares their key brand messages

only refresh their existing site in

and showcases Rosenbauers’ range

order to develop and expand their

of available products.

brand proposition digitally, but to transform the user experience and place the business ahead of its competitors in what is a

CALL OUTSOURCING COMPANY GETS A NEW BUSINESS VOICE! We have worked with Shipley

name ‘Your Business Voice’

based call outsourcing company Answering4u, assisting them with

As part of the refresh, Fantastic

a brand overhaul and a refresh

has delivered a full re-design of the

of their visual identity as well

existing brand to create a completely

developing a fresh marketing

new look and feel and also launched

strategy to target new prospects.

a new fully responsive website.

The rebrand will see Answering4u now operating under the new brand

yourbusinessvoice.co.uk

rosenbauer.co.uk

BRINGING THE OHS BRAND BACK TO FULL HEALTH OHS is an established business with

book a place. The site features simple

over 30 years’ experience in the

navigation and clean lines which

industry. They came to Fantastic to

enhances the user experience and

brighten up a brand that they felt

sets OHS Academy ahead of the

had served them well, but required

competition.

a refreshed personality. Fantastic delivered a new look and feel that

Matthew Walker, Operations Director

reignites the excitement surrounding

of OHS commented; “We approached

the brand, but that is still recognisable

Andy and team as they have an

as the health and safety experts.

impeccable reputation for creative, strategy and web work, all the key

Fantastic also launched a new training

areas we were looking to overhaul

academy website for the company.

and re-focus as a business. We

OHS Academy offers a variety of

are delighted with the brand new

health and safety training courses

Academy website and look forward to

delivered by highly qualified and

working with the team on a number

experienced trainers. The brief was

of projects in the very near future.”

to deliver an outlet where people could browse courses on offer and

ohs.co.uk

FIVE STAR PEOPLE We have added five new members

a senior web developer and will work

PR and social media.

recent account wins and are part

of staff to our growing team of

predominantly across web-based

Alisdair, a former Huddersfield

of our strategic growth. They give

marketing professionals.

projects for a range of clients.

Town Head of Communications,

us greater bandwith to take on new

Stephen Lubbock also joins

joins Fantastic’s senior team as

clients and give our current clients

Louis Collins, Bekki Richardson, Ali

the creative team. A successful

Head of PR and Content Marketing.

better service.

Shah, Stephen Lubbock and Alisdair

designer for six years, his skills

He has spent over 10 years working

Straughan all joined us in October

across web design, graphic design

in strategic communications in

“We have spent a lot of time looking

as part of the rapid expansion of our

and developing will bring a fresh

the UK and in the Middle East and

at where we can get better, where

creative and client services teams.

dimension to the agency’s current

brings valuable know-how across a

we can deliver more for the people

After a successful placement, Louis

offering.

range of marketing disciplines.

we work with and the appointments

working across, email, website and

Bekki, a recent graduate from the

Fantastic Media’s Managing

collateral design. Ali Shah, a Bachelor

University of Nottingham, joins the

Director, Andy Hobson, said: “These

of Science and Applied Computing, is

client services team, working across

appointments follow a number of

of Alisdair, Stephen, Ali, Louis and

Collins joins the creative team

Bekki will help us achieve that.” fantasticmedia.co.uk

SKY’S THE LIMIT IN THE CONSTRUCTION INDUSTRY Launched in March 2015, DSL-Direct.

The success seen so far not only

co.uk, an ecommerce offering from

demonstrates the execution of the

the Hire & Sale division of Deborah

marketing strategy by the Birstall-

Services Ltd - leading supplier of non-

based agency, to convert sales via the

mechanical building and construction

site, but is a true reflection of the up-

equipment, has smashed its first

turn in the construction industry.

FANTASTIC MEDIA - EXPERTS AT OVERCOMING OBSTACLES!

quarter sales targets ahead of schedule and is set to double these by

dsl-direct.co.uk

For the second year running the

The Huddersfield Town Foundation

team at Fantastic Media took part

is a registered charity whose vision

in the Endurer Dash, this time to

is to make a difference to the lives

raise funds for local charity, The

of children and young people

Huddersfield Town Foundation.

living within the community.

The Endurer Dash challenge

Encompassing health and nutrition

Designed, developed, managed and

consisted of an 8km course which

via the Early Kick Off Breakfast

promoted by Fantastic Media, the

will see the team tackle tyres, mud,

Clubs to various life changing

online offering allows customers to

monkey bars, swamps and a 10ft

initiatives.

purchase quality professional-grade

wall! Team Fantastic finished in

equipment for building works, access

first place and all participants had

It’s not too late to sponsor the

and ground-works, as well as high

a great day.

team! www.justgiving.com/

quarter three.

performance solutions for a wide

fantastic-endurer

range of building and DIY projects.

AN OSCAR WORTHY PARTNERSHIP What do Snow White and the

increase brand awareness and

and efficient repacking or dissolution

Huntsman, Charlie and the Chocolate

bolster sales. 2015 has seen the

in water and the subsequent storage

Factory and Emmerdale all have in

chemical manufacturing specialists

and distribution.

common? The answer is the amazing

embark on a brand refresh, increased

special effects we see on our screens

online presence, PR and email

were produced and supplied by

marketing activity. All providing new

Leeds based Vickers Laboratories,

routes to market for the team, whose

who recently worked with Fantastic

key skills include the procurement of

Media on an integrated marketing

raw materials, their safe

communications campaign to

viclabs.co.uk

Marketing with

People. Results. Value.

08450 176 090

FANTASTICMEDIA.CO.UK @FANTASTICMEDIA

TRAVEL/LEISURE/ SPORTS/MOBILE STRATEGY/CAMPAIGN

AN AWARD WINNING YEAR SOCIAL MEDIA CAMPAIGN OF THE YEAR -SME

BEST USE OF MOBILE

WINNER

WINNER

WINNER

LOW BUDGET CAMPAIGN

SHORTLISTED

BUSINESS PERSON OF THE YEAR

WINNER

USE OF MOBILE

FINALIST

BUSINESS FOR THE DIGITAL AGE

WINNER

IT’S A FANTASTIC FOUNDATION

FLYING IN THE RIGHT DIRECTION Come Fly With Us was this years theme for James Milner’s charity ball, Fantastic gave the event a smooth lift off and a successful landing.

Fantastic’s James Scarr supported the charity’s team on their fundraising, organising and marketing efforts for the second Winter Ball, Come Fly With Me, which took place in December 2013.

The Come Fly with Me Ball was a high-energy, glamorous evening where guests were entertained

by JLS and Lawson at the Concord Hangar.

Fantastic Media developed the theme and collateral to promote the event, and also secured headline sponsors to support the Foundation.

James Scarr commented, “I was honoured to be part of the Winter Ball Committee and support the excellent work they do supporting healthy recreation and sport for young people across the country. The ball was a brilliant event and helped to raise valuable funds for the Foundation.”

42 UNDER 42 ONTHE THE ON FRONTLINE FRONTLINE

INTEGRATED MARKETING CAMPAIGN

FINALIST

IT’S A FANTASTIC FOUNDATION We’re pleased to announce that Fantastic Media has agreed an initial 12 month partnership with the highly acclaimed Town Foundation.

The Early Kick-Off Breakfast Club evolved to provide a complimentary healthy breakfast to children in Yorkshire. The Foundation, brainchild of Card Factory founder Dean Hoyle, aims to help improve the quality of life for young people across Kirklees and the West Yorkshire area.

The “Early Kick-Off” Breakfast Club evolved to provide a complimentary healthy breakfast to supplement the wellbeing of children, many of whom it was identified, were sadly attending school daily without a breakfast to kick-start their day. Serving up food such a fruits, grains, dairy products and other protein-rich foods, the clubs have already made a significant impact across many schools in the area.

To launch the new partnership corporate fundraising Officer Mandy Taylor joined Fantastic Media’s founder Andrew Hobson and the staff at Ashbrow School at one of the early Kick off breakfast clubs.

Fantastic will work closely in partnership with the Town Foundation throughout next season to help raise awareness and funds with several initiatives already in the pipeline.

The Foundation which is run day to day by Mandy Taylor commented: “We’re delighted to officially team up with Fantastic Media. Their creative thinking and proven business acumen will definitely help elevate our charity.”

Andy Hobson MD of Fantastic Media said, “Fantastic Media is not only about providing its business clients with award winning marketing strategies, it’s about delivering support and creating prosperity in the area we all live and work. This must start by improving the quality of life for young people across our own West Yorkshire area.”

FANTASTIC BANGS IT’S OWN ‘DRUM’ Drum roll please… Fantastic Media has been named as a top 100 UK digital agency by one of the industry’s leading publications, The Drum.

The Drum - a leading news resource for the marketing and media industries – has complied the report to celebrate the huge talent that is growing in the digital marketing industry, as well as recognising the people that are not just delivering digital marketing, but ‘delivering effective strategies and campaigns’ too.

The Drum say that ‘whilst setting out to identify the 100 best agencies, we’ve discovered agencies of many sizes and types across the country which

FANTASTICMEDIA.CO.UK

are highly rated by their clients, admired by their peers and performing well across a range of financial assessments. It is great to be able to give recognition to such companies.’

Yorkshire based Fantastic Media was ranked 53rd in the list.

Richard Jones, Operations Director at Fantastic Media says: “We are delighted to be included in this prestigious list which pitched us against some big national names that produce outstanding work. It really puts our region – and Fantastic Media – on the map.”

@FANTASTICMEDIA

SUPPORT TEAM FANTASTIC Team Fantastic is taking part in the Endurer DASH! A physical event which will test their strength, stamina and limits! The challenge consists of an 8km course where the team will tackle tyres, monkey bars, swamps and a 10ft wall!

Please donate now and help the team raise funds for Bowel and Cancer Research! www.justgiving.com/Fantastic-Media

AN AWARD WINNING YEAR 2013 proved to be lucky for some with a triumphant overhaul of award wins and new clients joining Team Fantastic. It’s safe to say that the award cabinet was overflowing after two successes at the Digital Entrepreneur Awards, and the ‘App of the Year’ award at the MOMA’s.

Team Fantastic also received recognition in the

To book a free workshop to discover how our

form of short listings for the Insider Yorkshire

Insight process will change your business

Digital and Technology Awards, and finalist

contact Fantastic today on 08450 176090.

placing at the prestigious DADI Awards.

Be better than brilliant! Be Fantastic!

2014 is already looking buoyant with new clients undertaking our Business Insight process and investing in Fantastic marketing strategies to keep their business ahead of the curve.

TRAVEL/LEISURE/ SPORTS/MOBILE STRATEGY/CAMPAIGN

SOCIAL MEDIA CAMPAIGN OF THE YEAR -SME

BEST USE OF MOBILE

WINNER

LOW BUDGET CAMPAIGN

SHORTLISTED

USE OF MOBILE

WINNER

WINNER

BUSINESS PERSON OF THE YEAR

WINNER

APP OF THE YEAR

BUSINESS FOR THE DIGITAL AGE

WINNER

LOW BUDGET CAMPAIGN

SHORTLISTED

FINALIST

INTEGRATED MARKETING CAMPAIGN

FINALIST

SHORTLISTED

CONSUMER APP OF THE YEAR

SHORTLISTED

08450 176 090 @FANTASTICMEDIA

SMART MOVE FOR SMARTSEARCH SmartSearch, the leading online provider of anti-money laundering services, recently appointed Fantastic as its marketing agency.

Fantastic delivered it’s Insight process which produced a 12-month marketing plan following a complete strategic review of SmartSearch. They have now delivered a complete rebrand, new website, increased mobile presence, improved social media activity and event management.

THE ONLY AML RESOURCE YOU NEED

42 UNDER 42 Our Operations Director, Richard Jones, has made it on to the Insider ‘42 Under 42’ list!

42 Under 42 is a programme recognising Yorkshire and the Humber’s most dynamic and inspirational young entrepreneurs.

John Dobson, Chief Executive of SmartSearch, adds: “Many companies would have helped us to design a new logo but we wanted much more than that which is why we have chosen to work with Fantastic. SmartSearch has always recognised the importance of letting the right people know about our innovative anti-money laundering solutions and this partnership will ensure we have the right strategy to do that and grow the business.”

POSITIVE PROGRESS WITH PARTNERSHIP We are pleased to announce our latest partnership with management training specialists, Dale Carnegie.

Fantastic has been working with Dale Carnegie over the past few months after they approached us to assist in keeping their clients up to date with the latest news on seminars, workshops and other Dale Carnegie events.

The in-house design team created bespoke email templates, as well as building the emails to be mobile friendly as part of the new communication strategy. Overall, Dale Carnegie has been extremely pleased with the results, and has experienced an increase in bookings coming directly from the emails.

Juliette Dennett, Managing Director at Dale Carnegie, commented: “Working with Fantastic Media on our Email Marketing has been really successful. We’re looking forward to working with Fantastic more closely on future marketing ideas going forward.”

MOBILE DIRECTION FOR YORKSHIRE’S LEGAL PEOPLE Fantastic client, Chadwick Lawrence, now have a fully optimised mobile site built to work on all modern Smartphone and table devices. The standalone website has been built on Fantastic’s Sirius platform which enables the site to be instantly updated whilst being integrated with existing news and events feeds on its desktop site.

Fantastic recognised a growing audience accessing the Chadwick Lawrence website via a mobile device which highlighted the demand for a more mobile optimised site. Key features on the site allow users to book a place on one of the firm’s latest seminars or quickly access contact details for one of its many offices.

ON THE FRONTLINE TO TAKE ON THE COMPETITION Fantastic Media has recently worked with the market leader in F&I systems, Frontline Solutions, to develop a fresh marketing strategy and deliver a strong marketing campaign.

Fantastic has developed an exciting new brand and web presence for Frontline Solutions. The new online platform effectively manages large amounts of content in an easy to digest format.

Mobile comes as standard, providing customers with access to the Frontline website anywhere, any time.

Fantastic has also initiated an aggressive PR and email marketing campaign which encourages

product awareness whilst commenting on the industry and sharing vital internal company news.

Martin Hill, Sales and Marketing Director at Frontline commented: “Our business is now on the front line of F&I, and the support from Fantastic means that everything our clients and prospective clients see is of the highest quality. We now have the perfect platform for further growth and progression.”

TAILORED LIVING AT WHITLEY WILLOWS Fantastic Media’s Brand Team has recently increased support to developer, Ronan Developments, to create an exciting brand identity for its new and exclusive development, Whitley Willows.

Fantastic has worked closely with the bespoke property developer to create an attractive brand for what we’re sure will become a sought after development. The Team created a strong brand to meet the uniqueness of the development with individual sub branding for each of the plots available on the exclusive site.

Fantastic also developed a strong marketing strategy which targets potential customers and encourages a demand for the properties; Attractive advertising collateral and brochure were developed to communicate the properties to the marketplace.

James Scarr, Digital Strategy Manager at Fantastic commented: “We have worked closely with Ronan Developments to deliver an attractive, luxury brand to launch the new Whitley Willows development. We’re excited to see the finished product in terms of the development and are sure that the plots will be snapped up quickly!”

CREATING A LEGACY Fantastic Media has championed a podium partnership with social enterprise, Legacy Sports.

The ultimate aim of Legacy sport is to create ‘A Sustainable sporting Future’. Their long term development plan focuses on constructing a robust infrastructure which is not reliant on short term funding streams.

Working closely together, Fantastic has designed and built a brand new website for Legacy. The site allows the client to post regular updates easily, this is vital to the project as regular communication is required to schools, parents and communities regarding the latest Legacy activities and events.

The well-planned navigation and design ensure a positive viewing experience and ultimately makes the brand stand out in its industry.

As part of the ongoing working relationship, Fantastic will attend events, aim to raise awareness and increase support of the brand through a variety of different marketing channels.

ABZORBING A DIGITAL FUTURE Following the recent launch of its new website Telecommunication experts, Absorb, are ready to embrace a digital future with Fantastic.

Yorkshire based Abzorb offers complete, reliable solutions for businesses including mobile, fixed lines, phone systems, WAN, LAN and vehicle tracking. Abzorb approached Fantastic after recognising the need for a new desktop and mobile website in order to make the business stand out in the marketplace.

We worked closely with Abzorb to deliver an eye catching and informative online presence, which reflects the friendly yet professional nature of the business. Our unique Sirius platform allows Abzorb to make updates to the website

themselves, providing the firm with ultimate control of the content and products available.

The site links to the Abzorb shop, portal and billing area, therefore acting as the ‘mother ship’ of the Abzorb brand.

Julie Steward, Marketing Manager at Abzorb, commented: “Abzorb now have an exciting, vibrant and user friendly website. The process from start to finish was great with guidance and support right to the last minute of launch! We are now looking to roll out the new branding across all of our business.”

CANALSIDE SPONSORSHIP KICKS OFF Huddersfield Town Canalside receives Fantastic support from local business.

Fantastic Media are now sponsors of Huddersfield Town’s Canalside. Under the new agreement Fantastic will sponsor the club and work with the club’s charity, the Town Foundation, which focuses on improving the quality of life for young people in Huddersfield and the West Yorkshire area.

The new partnership was launched at the Canalside training facility with Town chairman, Dean Hoyle, commercial advertising manager Mark Jacobs and Fantastic’s MD Andy Hobson.

WALKING WITH DINOSAURS Fantastic recently secured an exciting film partnership for lunchbox snack, Fruitypot, with Walking With Dinosaurs: The 3D Movie.

Fantastic has managed the deal on behalf of the client and secured a competition with internet parenting forum, Netmums, giving away two tickets to the film premiere, designed Walking With Dinosaurs: The 3D Movie limited edition

packaging, designed and built a dedicated partnership micro site along side planning and managing a social media and email campaign.

Huddersfield Town’s commercial manager, Mark Jacobs, said: “We’re delighted to officially team up with Fantastic Media; we are looking forward to building upon what is already a great working relationship with Andy and his team and are pleased that he has chosen to support the Town Foundation.”

Andy Hobson of Fantastic Media commented: “We have a great relationship with the club and also recently identified the revolutionary work being done in the community by the Town Foundation. We felt that as well as supporting the club we also wanted to channel our expertise into building the Town Foundation brand and making it a success.”

People. Results. Value.

08450 176 090

FANTASTICMEDIA.CO.UK @FANTASTICMEDIA

WasteCare points to Brand Repositioning 2013 will see a clear trend for new technologies leading the way in marketing and also the evolution of more traditional channels to work in the modern marketing world.

Marketing with

Our most recent Insight welcomed the team from WasteCare, after a full day of investigation and exploration Fantastic gathered a valuable knowledge base of the business which enabled us to develop a strong, 12 month marketing plan.

Most excitingly of all we’ve had a stream of companies looking to undertake our Business Insight. As the pre cursor to any strategic marketing campaign, the Insight truly gets under the skin of every business to provide us with a clear understanding of its identity, values, objectives and competition.

TV Takeover We’ve been partnering with two ITV primetime shows to supply healthy snacks to the stars!

Dancing on Ice Series 8 and Ant & Dec’s Saturday Night Takeaway Series 10 were delighted to partner with Fruitypot!

The delicious pots of fruit were distributed to both cast and crew on both shows. This included celebrities such as, Pamela Anderson, Robbie Williams, Louis Walsh, Philip Schofield, Michael Bublé, Simon Cowell and of course, Ant & Dec! The result was increased interaction on social media and a substantial boost to audience figures.

fruitypot.co.uk

Wakefield Works!

Wakefield Business Week

Wakefield Business Week kicked off with an appearance from Fantastic Media Managing Director, Andy Hobson. As a panelist at the Leadership Breakfast event, held at The Hepworth Gallery, Andy discussed different aspects of leadership with a range of delegates and other business owners who formed the panel.

Social Success!

Andy commented: “We have always had a strong presence at the Conferences and welcome any business benefits to boost the local economy. As business leaders we all need to pull together and assist each other in challenging market conditions!”

wakefieldbusinessweek.co.uk

It’s in the DNA Utilising the Twitter and Facebook social platforms for bespoke kitchen and bedroom company, Daval Furniture, we have established a wider following for the brand and created some extremely positive results.

Since implementing the new social strategy Daval has reached over 1.2 million potential customers through Facebook and received an excellent

response from Twitter followers who interact and communicate with Daval on a regular basis. Teamed with regional print advertising as part of an integrated approach the Daval brand is stronger than ever.

We’re delighted to have been appointed as marketing partner to Yorkshire based document infrastructure expert, Copymark.

Following a Business Insight workshop we presented a comprehensive marketing strategy which will be delivered over the next twelve months.

Look out for the Copymark DNA!

A New Face

Bringing Holme Valley Together We have been appointed as marketing partner for new initiative – Holme Valley Together. The scheme allows individuals and businesses from within the Honley and Holme Valley area to make their voices heard about the proposals to build a supermarket in Honley.

We will soon launch a brand new website for Holme Valley Together which will educate local people and allow them to voice their opinions.

Watch this space!

Team Fantastic Walk the Walk Team Fantastic will be walking a 26 mile marathon this May for breast cancer charity, Walk The Walk! Donna, Beth, Emily and Jennie will walk the famous moonlit marathon in support of long-standing client, Paxman; manufacturer and supplier of scalp cooling equipment for the prevention of hair loss during chemotherapy. Please donate what you can to help in the fight against cancer and support Fantastic’s client, Paxman!

justgiving.com/team-fantastic Fantastic Media is pleased to welcome Jennie Russell to the Client Services team; Jennie, who has recently returned from travelling across the world, has experience working within a range of areas including marketing, sales and events.

Or support our petition for free scalp cooling for cancer sufferers. WE NEED 100,000!

paxman-coolers.co.uk

People. Results. Value.

08450 176 090 Speaking for Fantastic Mobile are; Dave Ford

Head of Mobile

Spring 2013 Newsletter

FANTASTIC-MOBILE.CO.UK @FANTASTICMOBILE

Here’s an overview of what we’ve been up to:

2013 Is Mobile First!

Richard Jones

Operations Director

Mark Cullen Digital Director

Fantastic Mobile to speak at Catalyst EU commerce event We are delighted to be providing delegates at the forthcoming Catalyst EU conference with an insight into the present style of m-commerce implementation from the best (and worst) examples, through to futureproofing your m-commerce channel.

This year’s event will be held at Westminster Bridge Park Plaza, in London, on the 3rd and the 4th of

Mobile with

June, and will include Keynotes from representatives from international companies, such as eBay, Amazon, Google and Fantastic Mobile.

sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.

Mobile App Smashes Sports Table With over 68,000 downloads to date, this is our biggest app yet...

Pitchero is a global club management network, which provides more than 10,000 live websites, and has over half a million registered users. It was identified that iPhones constituted the vast majority of an increasing amount of mobile traffic and we worked with the client to take the network mobile.

The Pitchero app allows for a variety of rich media additions, such as team photos, Google Maps for ground locations, direct links to club websites, contact information, and much more. We also integrated the League’s Twitter feed, so that fans can read and contribute to the discussion and debate.

The Pitchero app is so successful that it outperformed both Sky Sports and ESPN in Apple’s free sports app chart, coming second only to the BBC. In recognition of this it has already been nominated for two awards this year: The Yorkshire Business Insider Digital Award Best App and The Prolific North Award for Best App. Wish us luck!

The event is put on and hosted by the cloud based e-commerce solutions giant, ChannelAdvisor, which enable retailers and manufacturers to integrate, manage and optimize their merchandise

Going Bananas

Logistics Goes Mobile

We recently launched a mobile website for long standing client, Banana Moon.

Bedfords and Fantastic recognised the logistics company’s growing mobile audience and Fantastic’s Sirius solution will now ensure the mobile site is constantly optimised to work on the latest handsets as they are released.

The personalised clothing experts now have a fully optimised mobile site built to work on all modern Smartphone and tablet devices. The mobile site, developed from Banana Moon’s existing desktop website, has been optimised to fit on all tablet screens and bulky graphics have been reduced to ensure maximum load speeds on mobiles are achieved.

We also have some exciting additional digital projects underway for Bedfords, to truly position the company as an industry leader.

Watch this space for updates!

Fantastic recognised a growing audience accessing the Banana Moon website via a mobile device, peaking at 38%. This highlighted the demand for the mobile optimised site and since its launch mobile traffic has continued to grow, but these visitors will now receive the full Banana Moon experience.

Early statistics are very promising with an increased numbers of enquires already coming in via mobile devices. We’ll keep you updated!

The site features clean lines and is designed to have a stacked look and feel, which ultimately enhances the user experience and sets Bedfords ahead of the competition.

Car Finance On the Move!

After conducting a full Business Insight, CanCan Car Finance handpicked Fantastic to build a mobile website with a 2 day deadline – which of course was met with time to spare!

The dedicated Fantastic Mobile team analysed the visitors currently accessing the desktop site via a mobile device, then re-directed and restyled the site accordingly; this enhances the customer experience and also improves upon navigation, ultimately benefiting both the business as well as the consumer.

People. Results. Value.

Autumn 2012 Newsletter

Mobile Department Launches Fantastic Future Your customers and clients are mobile, is your business?

We’re delighted to announce the launch of Fantastic Mobile. Some time ago we identified that mobile would be the next big growth area in marketing so we set about developing systems, undergoing training and generally preparing ourselves to be ready for this technology when it came of age.

That time has arrived! With the average website now receiving 20% of its visits from a mobile device and this figure set to rise to 50% or more in 2013, businesses can no longer afford to ignore these statistics.

Fantastic Mobile offers a complete mobile platform from which our clients can stay ahead of the game. Through our bespoke

Sirius web platform our team of skilled web developers and Apple licensed app team can create everything from outstanding mobile websites and innovative apps to cutting edge m-commerce sites. We provide a total solution and being under the Fantastic Media umbrella we can plan and execute a full marketing strategy to support your mobile site or app ensuring it is the success that you want it to be.

fantastic-mobile.co.uk

. . . s t a t S w e Just a F

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If you don’t have a mobile strategy; you don’t have a strategy.

Eric Schmidt, CEO, Google

Mobile devices are one of our biggest influences.

They are always with us, always switched on. The average person looks at their phone 150 times a day.

90% of us keep them at arms reach at all times.

Mobile devices are our preferred purchasing companions. We use them whilst watching TV and reading the paper. For around 80% of us, they are our primary research tool. 54% of us use them to find our preferred suppliers.

The majority of companies do not have a mobile strategy. Many have failed to optimise their existing marketing activities, such as e-mail and search, for mobile users. Recent reports suggest that companies are still attributing insufficient amounts of their marketing budgets to mobile.

Your advertising and messages now have a new, preferred channel for consumption and the devices that you are delivering to are capable of projecting almost any form of media. An effective mobile strategy will harness the device’s multi-media capacities

App

such as location services, video, Social, QR codes, SMS, and push notifications, to create an efficient mobile marketing campaign.

Fantastic Mobile can research, plan and deliver a fully comprehensive, end to end, mobile inclusive marketing plan.

Our team already has a proven track record with the latest technology and the necessary skills and licensing to enable us to execute a mobile marketing plan seamlessly.

Don’t let technology overtake you and your business. Speak to us about how you can harness the potential of mobile and use it as a tool to grow, get ahead of your competitors and future-proof your business.

App

Mobile

App

Mobile

Mobile

ng bile marketi o m e e fr a r Fo s... n speak to u consultatio

p on m e K m o T Call

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Mobile

Fast Fruit Frenzy is a fun finger game, supported by a robust email marketing and social media campaign. Devised as part of a multi touchpoint engagement and loyalty building campaign, in just one month the game has had almost 1500 high scores registered.

Fastfruitfrenzy.co.uk The Evo-Stik Northern League Premier app, built for client Pitchero, is unlike anything else available for non-league football providing a hub of information, including fixtures and match reports along with team and player stats. Having already made it into Apple’s top 25 sports apps, when updated in August for the new football season, it achieved 4,500 downloads across Android and iOS and over 80,000 sessions to date generating valuable traffic for the clubs in the league.

Search For Evo-Stik in the Apple App Store or on Google Play Menswear retail chain, Greenwoods wanted to bring its online offering right up to date.

Following the successful launch of e-commerce on Fantastic’s bespoke Sirius platform earlier this year Greenwoods’ mobile site launched in August and offers a sleek, user friendly shopping experience whilst setting Greenwoods out in front of the competition. greenwoodsonline.com Beddy the truck makes road safety cool for kids with his own apps. Two games, based on the traditional games, Hide N Seek and Eye Spy aim to entertain and educated key stage one children.

With over 3500 downloads and players worldwide, the apps are helping to further the Beddy brand and have received excellent independent reviews.

Search For Beddy in the Apple App Store or on Google Play Going live in October is The Pebble Mill – an online shop for decorative aggregates for landscaping and DIY. We‘re currently in the process of building a full e and m commerce solution complete with secure payment gateway and back end stock integration system on our Sirius platform. thepebblemill.co.uk Cult brand, Yorkshire’s Injury Lawyers is going mobile! The compensation specialist, fronted on ITV

by Colin Claim, has a mobile site under development here at Fantastic. Launching before Christmas, the site will be supported by extensive search marketing campaign, refreshed social media strategy and a revamped ad campaign for TV and radio.

Yorkshiresinjurylawyers.co.uk Banana Moon, personalised clothing and gift specialist is yet another e-commerce client who has briefed Fantastic to deliver a mobile commerce solution to run alongside its existing site. We are also developing a full strategic marketing campaign to support Banana Moon’s phenomenal growth looking forward to taking it onto the next stage. banana-moon-clothing.co.uk

People. Results. Value.

Autumn 2012 Newsletter

See R ever se

Full Service, & Now Mobile!

We constantly strive to be up to date with the latest technologies, ideas and marketing techniques. We also ensure that we understand them in a business context, enabling us to offer the best advice and most cutting edge marketing strategies to our clients.

This is exactly why we’re delighted to be launching Fantastic Mobile. With the internet increasingly becoming a portable resource and m-commerce growing at an unprecedented rate we have invested in the development of our bespoke Sirius mobile platform and trained the team in app development so that we are now fully Apple and Android licensed.

Driven by our robust marketing strategies including key mobile support tools; social media and search marketing, Fantastic Mobile provides an exciting new growth channel for businesses looking to move forward and further increases the outstanding value which Fantastic provides.

Visit fantastic-mobile.co.uk to read more.

We’re delighted with the successful launch of our Fast Fruit campaign for new client, Fruitypot. The relationship aims to aid the brand’s growth in the retail market. In just ten weeks we’ve built a substantial following on social media, with daily interactions and a real community buzz.

Websites

We’ve also launched an iPhone app, blog, email marketing campaign and are in the process of a major PR push.

Exciting times!!

Advertising

Creative Design

Telemarketing

Search

blog.fruitypot.co.uk Multimedia

Mobile

See how our full service approach can help move your business forward Events

Direct Marketing

E-Commerce

PR

Social Email Marketing

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New Client Snapshot Websites

Our Full Service Is What Drives Success For Our Clients Telemarketing

Here’s a snapshot of all the tools at our fingertips, which we use Search on a daily basis to make our clients’ marketing a success. All of this is underpinned by our five star strategy which means that we really get to know all of our clients so that our marketing can truly support key business objectives.

Websites

Direct Marketing

Your Business

We’ve recently launched a brand new e-commerce website for Skopes, a menswear brand sold in House Of Fraser. Built on our bespoke Sirius platform, the site allows Skopes complete control, from stock, to order processing and delivery whilst giving the customer an outstanding and seamless online experience.

skopes.com

Direct

Marketing We worked with logistics network, LinQ Alliance over the summer to develop the Partnership Pledge.

The marketing campaign aims to boost network membership by making seven simple, but effective promises. The scheme encourages the logistics industry to work together to combat challenging economic times. Watch this space for results!

We have developed a twelve month marketing plan to raise brand awareness of the John Smith’s Stadium through a variety of mediums. It’s early days but our PR has already received coverage on ITV’s Calendar News!

Johnsmithsstadium.com

Mobile

E-Commerce

Mobile

PR

Events Events

Creative Design

We have strengthened our existing relationship with Kirklees Stadium Development Ltd, and become the company’s marketing partner, following the recent renaming of Huddersfield’s iconic Stadium.

E-Commerce

Creative Design

Search

Multimedia

Morgan-verne.com

Linqalliance.com

Advertising

Telemarketing Multimedia

CCTV monitoring specialist Morgan-Verne asked us to undertake a marketing campaign following theAdvertising completion of a new website earlier this year.

We developed a plan including e-marketing, PR and telemarketing. In just 2 weeks our campaign generated 30 live leads for the client, with more coming in each day. Needless to say, we’re extremely pleased and we have a very happy client.

Social Email Marketing

Email Marketing

Fantastic Five

Bethany Saville

Tom Kemp is our new Digital Account Manager, becoming the main contact for our fast increasing amount of mobile work

We worked with Daval to develop a marketing plan, and we’re now in the creative stages so watch out Social for the brand!

daval-furniture.co.uk

Andy Hobson said: “We’ve recruited cleverly to enable the business to grow in the areas which are set for significant expansion over the coming months. The team is in the best shape ever and able to deliver our best work ever. All in all this is a great way to round off a busy year.”

We’re delighted to welcome some new faces to the team as we strengthen for the next phase of growth.

joins as Account Executive after having achieved a first class honours degree at Leeds Met University.

PR After a recommendation we have begun working with luxury kitchen and bedroom manufacturer, Daval on the promotion on the company’s new showroom at Slaithwaite.

Luke Batley

is now officially a Mobile Developer after a successful 12 month placement at Fantastic.

Ash Pennington

Emily Smith

is our latest 52 week digital placement student. He’s already settled in as part of the team.

has been promoted to Account Manager after having worked her way up the ranks – starting out as an intern just two years ago!

Spring 2012 Newsletter

People. Results. Value.

3 To Go Fantastic is celebrating three major contract wins in early 2012, with Greenwoods Menswear, Arrow Cars and Banana Moon each retaining our services.

High street retailer, Greenwoods Menswear has appointed us to launch the company’s ecommerce operation and to drive sales through the website with our strategic lifecycle marketing.

Personalised corporate and sportswear specialist Banana Moon also opted to commit to a full twelve month programme of activity including an upgraded online store, and ongoing email marketing after Fantastic helped the company increase sales by over 1000% in 2011.

Both companies are benefiting from Fantastic’s unique Sirius e-commerce platform. Built using the Zend Framework this flexible

platform allows us to rapidly develop complex ecommerce systems, completely tailored to each client’s individual needs.

Finally, but by no means least, Leeds based Arrow Cars has appointed Fantastic to be its retained marketing agency. We’ve got duel strategic plans in place for the company’s B2B and B2C audiences. The programme of work launches with a new website which will integrate an efficient online booking service. We will then work to drive traffic and sales for the private hire company.

Inside This Issue

Exclusive Private Hire Service

MP praises marketing campaign

with an increasing number of companies looking to launch or move retail operations online.

“There is also still a huge demand for the fully integrated marketing service that we offer. Being channel neutral means that we can offer clients a fully comprehensive marketing strategy which isn’t biased towards any particular discipline but acts to achieve the best possible results.”

Harry Gration gets on board

greenwoodsonline.com banana-moon-clothing.co.uk

Fantastic Mobile launches

Operations Director, Richard Jones said: “We’re seeing a definite upturn in the ecommerce sector,

Chadwick Lawrence Moving The Brand On

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Fantastic Mobile Launches Fantastic Mobile is an exciting new service which uses the latest cutting edge technology to build mobile website and ecommerce sites, and also develop state of the art apps for iPhone and Android devices.

An increasing number of people are accessing the internet through mobile devices – a fact which businesses can’t afford to ignore. We’re working with clients, new and old to make sure their mobile presence is the best it can possibly be.

Our first app launched recently and is listed on iTunes. The EvoStik League app was developed for Pitchero, the free custom website network for amateur and semi professional sports clubs.

Just a few days after the launch the app had already achieved 1,000 downloads, over 4,000

active sessions and 15 five star ratings - with tweets and comments such as “Finally! - A great resource to find all the latest news and fixtures for The EvoStik League” and ‘New iPhone app from the @evostikleague is superb’.

The app allows fans to follow their team and the wider league, by channelling through latest news, match reports, results and league tables. It’s available to download now – why not take a look?! Just search for ‘The Evo-Stik League’ in the Apple App store!

Free to download in the iTunes app store now - Why not take a look?

Queue Forms For Fantastic Websites!

We’ve been keeping our digital team busy with a steady flow of web projects since the new year.

Ten design and build projects have been through studio since the beginning of the year with the likes of Towndoor Properties, C&J Antich & Sons, Michael Steel Properties and UPVC Windows queuing up for a website from Fantastic.

Our bespoke Sirius platform forms the basis of each website. As all the code is built and managed inhouse the platform is completely flexible, which means that every website is individually tailored to the client’s needs.

Other companies which joined the queue for a new Fantastic

Graduates Join Team Fantastic 08450 176 090

website in 2012 were, alpha media, Rattlers Motorcycle Club, Key Sports Management, Halcyon Villa and Yorkshire Business Conferences.

Richard Jones, Operations Director said: “2012 certainly seems to be a time for companies to upgrade their website. We’ve

Our recent client wins and busy new business pipeline have seen us recruit again! Our programme of graduate recruitment has once again swung into action to find us some of the region’s best young talent.

seen a constant stream of web design and development work this year and our Sirius platform has increased efficiency enabling us to take these projects and turn them around relatively quickly, which results in happy clients!”

Natalie Sykes and Hannah Phelps have both joined the company as Account Executives.

Marketing graduate Natalie came to Fantastic after a brief spell at a digital agency and the role at Fantastic is PR graduate, Hannah’s first in the industry.

fantasticmedia.co.uk

Moving The Brand On When valued client, Chadwick Lawrence merged with Godloves Solicitors and formally moved into Leeds city centre, the timing was perfect to refresh the brand.

We treated the exercise as an evolution process, keeping the Chadwick Lawrence ‘rose’ and the hugely successful strapline, ‘Yorkshire’s Legal People’ and injecting some of Godloves’ more humanistic approach to create a fusion of the two.

The process also saw us focus on Chadwick Lawrence’s new city centre presence in Leeds and develop adverts for the Yorkshire Post to promote this.

The result is a fresh new look which brings the brand into 2012!

chadwicklawrence.co.uk

PR Kicks off 2012 for In early 2012 we were delighted to secure a piece of press coverage worth in excess of £20,000 for client, Electrofarm.

Electrofarm is the UK’s first national company to re-sell used electrical equipment back into the UK market. By reusing products in this way, consumers can buy branded electrical items at a fraction of the cost, whilst also benefiting the environment.

We secured an exclusive interview in The Sunday Times.

The coverage had an immediate effect on the public, with website traffic soaring by 15,000% and sales increasing significantly for Electrofarm.

Managing Director Craig Thompson said: “I’m delighted with the Sunday Times article. It’s a great start to the year and the big things we’ve got planned as part of our Fantastic integrated marketing strategy for 2012.”

Client Services Director, Donna Gardner, said: “It’s always exciting when our hard work results in such a great piece of coverage.

Fantastic is all about results, and this is a real positive for the team.”

theelectrofarm.com

Are You Multi Channel Ready?

Fantastic is delighted to announce its partnership with e-commerce platform provider, ChannelAdvisor.

For more than a decade, ChannelAdvisor has set the global standard for e-commerce; by providing robust technology, strategic services and thought leadership, the e-commerce platform helps online retailers drive sales and brand awareness through channels such as marketplaces, shopping feeds and paid search engines.

With this partnership Fantastic’s e-commerce clients now have the prospect of being channelled through large scale online market places such as eBay and Amazon, taking their businesses onto the next level.

Christian Raben, Head of Strategic Partnerships at ChannelAdvisor said: “We recognised Fantastic Media as an agency with sizable e-commerce clients and some of the region’s most advanced e-commerce capabilities. It was a natural step to make the agency our partner in the northern region.

Marketing Receives Praise from MP After helping to launch one of Fantastic’s current marketing campaigns, the Rt Honourable John Healey, MP for Wentworth and Dearne, wrote a letter to say how pleased he is with the project.

The Right Space is a newly formed company which aims to help SMEs take advantage of the economic downturn by offering commercial property at prices which are more affordable than renting.

Mr Healey attended a launch event at Enterprise Court, a series of office units in the Dearne Valley, where he spoke about the importance of SMEs to the regional economy and welcomed The Right Space as an exciting new concept.

Managing Director Andy Hobson said “We’re delighted to receive praise from such a high level. Mr Healey is a great believer in the provision of affordable property for SMEs to allow our economy to grow from the ground up. His support is a great boost to our campaign.”

Kick Off For Charity!

We were on hand recently at the Lowry Hotel in Manchester for the launch of the James Milner Foundation. thejamesmilnerfoundation.co.uk

The Foundation, brainchild of the Manchester City and England football player, is a charity to promote healthy recreation for the benefit of young people in the United Kingdom through the development, improvement and provision of opportunities in sports, in particular football, rugby and cricket.

We became involved through our sports contacts and were asked if we could support the Foundation with the brand development then design and build of a website.

Happy to oblige, we set about creating a central hub for the Foundation which people can visit for information, news and to donate to the charity.

We are not alone in our recognition of a good cause; the Foundation welcomed a number of sportsmen and sportswomen who kindly agreed to act as

patrons including Alan Shearer OBE, Faye White MBE, Kevin Sinfield, James Anderson MBE, Mark Cueto, Steve Harmison MBE, Patrick Vieira and Gordon Taylor OBE. The launch in front of the Sky Sports cameras was attended by a host of businesses who have pledged to support the foundation such as BMW, Nike, EA Sports, PFA, Corum Timepieces and of course Fantastic Media!

Harry Shows Cancer Who’s Boss We recently met with Yorkshire broadcast legend Harry Gration to discuss our campaign ‘Keep Your Head Keep Your Hair’ The aim of this national campaign is to raise the profile of scalp cooling during chemo (or cold cap treatment as it is more commonly known) and to make men in the UK aware that it is available in NHS and private hospitals throughout the country if requested by patients, nurses or doctors.

Fantastic launched women’s campaign ‘Cool Head Warm Heart’ in 2010; as a result of

its success and enviable list of celebrity supporters, Fantastic launched the men’s campaign with the slogan ‘Show Cancer Who’s Boss’ to resonate with a male audience.

Harry gave his full backing to the campaign having already brushed shoulders with Fantastic Media and award winning Paxman at the Examiner Business Awards in 2011.

Richard Paxman, Operations Director of Paxman commented: “Having worked with Fantastic over a number of years we know that the team will take advantage of every opportunity to promote our brand, whilst retaining the credibility which we’ve built over years in the business.”

whosboss.co.uk

fantasticmedia.co.uk

Winter 2011 Newsletter

People. Results. Value.

Happy Birthday Fantastic Media!

It’s all change at Fantastic Towers – as the company celebrates its 5th birthday, we are also moving to bigger offices and appointing more members of staff!

Inside This Issue

Campaign Smashes Expectations

Driving Growth For Beddy

Here’s a sneak peek into how our new office came to be made over Fantastic style.

Doubling Up Since the company launched in January 2006, it has gone from strength to strength and 2010 really has been a Fantastic year for results, both for our clients and ourselves.

We’ve designed, built and launched 30 new websites.

25 new clients have begun working with Fantastic Media in 2010.

We’ve secured over £2million worth of media coverage, including print, online, radio and TV. This has delivered our clients’ messages to an audience of over 10 million people.

We’ve appointed 7 new members of staff – and outgrown our premises in the process.

We’ve targeted over 12 million people with e-marketing, resulting in consistently increasing traffic to our clients’ websites.

Our clever back end systems have helped clients save time and money, and increase profits.

We’ve launched a CSR scheme, a unique industry forum and a restaurant.

Fantastic has been named in both the Yorkshire Post and Yorkshire Business Insider’s lists of top marketing agencies.

We’ve spent December prepping for the new year so we’re ready to do it all again in 2011…

Fantastic Designs On Santa Commercial vehicles from commercial people

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Doubling Up Two new members of staff will strengthen Fantastic’s ever growing team.

JP Gordon joins in a business development role to ensure the agency’s consistent growth as we enter 2011. His background is in the print and direct mail industry and his previous roles have centred on the production side along with new business.

For the fourth year in a row Fantastic is continuing its partnership with Huddersfield University as it has employed mature student, Michael Bones, on a year’s placement in the digital department where he will work on video and design projects for a broad range of clients.

Andy Hobson, MD at Fantastic, commented: “The agency is 5 years old in January and to continue to be one of the region’s most successful integrated agencies, we need to keep growing and gaining more new clients. JP and Michael both bring with them valuable new skills which will ensure we continue to achieve these objectives.”

JP added: “I’m delighted to join the Fantastic team, it’s a great opportunity to work for a forward thinking agency which offers a truly integrated service. I am looking forward to driving the growth of the company in my new role and for any existing clients and contacts, it’s business as usual so please give me a call!”

Fantastic Designs On Santa One of our senior creatives, Paul Whitcroft, donned red trousers and a beard to become Santa for a children’s Christmas party at Leeds General Infirmary.

Gingerbread Challenge As a Christmas present and also in celebration of our moving home, Fantastic set all its clients the challenge of building and decorating a gingerbread house at Christmas.

We provided the tools and invited clients to send in their pictures. The best gingerbread house will win a donation of £100 to a charity of our client’s choice. Pictures of all entries will be posted on our website and the winner selected at the end of January.

Commercial vehicles from commercial people

The annual event is organised for children who have received surgery for life long bowel conditions and was supported by our client, Northern Commercials who donated Santa balloons and the man himself! Paul was more than happy to enter into the spirit and spend a cold Sunday morning as Santa!

fantasticmedia.co.uk

HTAFC are the current front runner.

People. Results. Value. what does your agency deliver?

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Driving Growth For Fantastic is achieving great results for road safety campaign, Beddy, doubling hits to the website in just three months.

The eye catching, interactive, purpose built Beddy website, www.beddy.co.uk is gaining more and more visitors due to the ongoing targeted marketing and PR campaign implemented by Fantastic. The average time spent on the site has increased by over 40% to 2 minutes, page views have been up by 60% and 74% of traffic is from new visitors.

A direct mail campaign aimed at primary school head teachers in the Yorkshire region, totalling around 2,000 schools, emphasised the teaching resources housed on the site which link road safety to the national curriculum.

The postcards and enewsletters sent out as part of the campaign caused spikes in visits to the website and an increase in average daily visits.

Ongoing marketing involving regular contact with key regional and trade journalists, along with securing the backing of national road safety charity, Brake, has gained significant coverage.

Charity Launch Puts Restaurant On The Map

Stars Of The Small Screen Fantastic secured Paxman Coolers another TV appearance for the third time in just over a year! This time on Ulster TV in Northern Ireland.

Fantastic Media worked with contemporary British restaurant on branding, a launch event and supporting marketing strategy.

The coverage was secured because the determination of a young female patient. A grant from the breast cancer charity, Walk the Walk, recently saw the delivery and installation of 12 scalp cooling machines into Altnagelvin Hospital, the first to be available in Northern Ireland.

This project saw Fantastic initially work on new branding for a formerly iconic Yorkshire eatery, after owners, Kristieanne Travers and Jonathan Tiffany began a refurbishment programme at the Holmfirth based restaurant.

After buying the business from administrators twelve months ago, the couple felt it was time to put their own stamp on things and Fantastic supported them every step of the way. We worked in partnership with the team at The Hepworth to create the brand and

design a new website, complete with new photography.

We then held a Monopoly themed launch event to really put The Hepworth on the map – we even designed a bespoke Monopoly board. The event raised much needed funds for Kirkwood Hospice and introduced The Hepworth to a long list of distinguished guests.

Ongoing marketing work has seen The Hepworth brand promoted throughout Yorkshire both on and offline.

Donna Bedford, PR Director at Fantastic Media, said: “This has been a great project to work on.

From designing a new brand for The Hepworth to creating supporting marketing collateral and organising the monopoly themed launch event as a tongue in cheek way of putting The Hepworth and its local suppliers on the map.”

thehepworth.co.uk

Fantastic contacted all the relevant parties and put together a press release, then a press call was sent out to all the local publications and broadcast media.

Significant press coverage was secured, including a radio interview, a story on BBC Belfast News Online, coverage in the Derry Journal and The Belfast Telegraph, as well as a slot on the six o’clock news with Ulster TV. The coverage reached an audience of over 600,00 people and achieved a PR value of over £32,000.

paxman-coolers.com

Ink Dries On Another Campaign Smashes Fantastic Partnership Expectations Working in partnership with Greenberg, Fantastic AFP Digital has appointed Fantastic Media to devise a marketing strategy for driving the business Media has implemented a targeted integrated marketing strategy which is already seeing results forwards and increasing brand awareness. in driving the growth of the company.

It has now grown to such a size that it requires a marketing strategy to continue the growth of the company.

For the last 2 years, AFP Digital based in Batley has worked on building up the company, specialising in the supply and servicing of new copiers and printers and unique print cost reduction solutions for businesses in and around the local area.

Fantastic will carry out targeted PR campaigns, direct mail and digital email marketing which will be supported with updates to the website and ongoing marketing collateral. The strategy will be aimed specifically at raising brand awareness in West Yorkshire.

Getting Into Gear ABT Sportsline, the first and best choice for Audi and VW enhancements, launched a new ecommerce section of its UK website at the back end of 2010.

This has allowed the company to harness the popularity of online retailing and reach more customers through its enhanced online presence.

A newly designed web platform was built in the summer to create a functional but creative and interactive website which separates the company from its competitors and reflects its success in the UK.

The ecommerce platform was integrated into the new website

by Fantastic and lists all parts for the individual models, allowing customers to easily and quickly browse and buy what they need. The aim is to increase the number of visitors to the site and the channel the success of online retailing.

abt-sportsline.co.uk

Working in partnership with Greenberg, Fantastic Media has implemented a targeted integrated marketing strategy which is already seeing results in driving the growth of the company.

Greenberg, one of the UK’s leading independent glass & glazing companies, brought Fantastic on board to separate the business into two distinct areas and develop both the branding and ongoing marketing plan.

Initially, Fantastic rebranded the two areas of the business to become Greenberg Glass & Glazing and Greenberg Architectural Glazing, then designing and building new websites based on the fresh creative.

The ongoing integrated marketing and PR campaign is working to actively drive traffic to the website through using a targeted database for emarketing, securing press coverage and keeping the website updated with regular new content to increase SEO. This has started generating more enquiries immediately with existing and prospective customers picking up the phone and visiting the website to enquire about Greenberg’s services.

greenbergglass.co.uk greenbergarchitectural.com

Autumn 2011 Newsletter

People. Results. Value.

Inside This Issue Focus On Ecommerce

Online Upgrade For Chadwick Lawrence

Fantastic Media Powers Pitchero To New Records

WBAB On National TV

Pitchero, the UK’s biggest online network of community rugby clubs has broken new records ahead of the 2011 Rugby World Cup. A mixture of PR, direct mail and email marketing delivered by the Fantastic team has projected Pitchero to one of the biggest rugby websites in the world.

Over 55% of UK community rugby clubs have joined the Pitchero network – uniting over 120,000 active players, parents coaches and club officials. Traffic across the entire network of club websites which includes football, cricket and hockey clubs is expected to reach 1.5m unique users in September.

The success of the website has

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not gone unnoticed. ITV, Nike, ESPN and Optimum Nutrition have agreed sponsorship deals throughout the RWC.

to power their club website, manage membership online and communicate with members via email and text message.

Pitchero CEO Mark Fletcher commented: “Fantastic Media has helped Pitchero double the rate of club and user sign ups. Direct mail and email marketing has been a great success and we will continue to invest heavily in marketing over the next few months.”

Pitchero’s goal is to unite grassroots sport online within one innovative sports network.

pitchero.com

Clubs across England, Wales and Scotland use Pitchero

fantasticmedia.co.uk

Farm For The Future

Farm For The Future Electrofarm, the electrical reuse solution created by recycling company Sunersol in partnership with Fantastic Media launched at the RWM exhibition at Birmingham’s NEC in September.

Meet The Fantastic Four

To meet the needs of our ever increasing client portfolio, we’ve introduced four new members to the Fantastic team.

Electrofarm provides an outlet for electrical goods to be reconditioned, cleaned and restored to full working order before being sold on to the public at affordable prices.

Fantastic developed the Electrofarm concept, using fun animal characters made from electrical goods to bring the idea to life. Behind the scenes a full ecommerce platform has been developed, allowing Electrofarm products to be sold to the general public.

waste management companies, retailers and the media.

Life size characters danced around the stand and handed out information. This proved an instant hit, with the stand receiving a substantial amount of interest, website traffic increasing and word about Electrofarm beginning to spread. Fantastic is now embarking on a strategic marketing campaign aimed at driving Electrofarm forwards to become a household name associated with affordable electrical goods.

The launch at RWM, managed

by Fantastic, aimed to attract the attention of various different audiences, such as local authorities,

theelectrofarm.com

Keelie Hepton joins Fantastic as Senior Account Manager.

Keelie comes from an agency background having spent time at Leeds based Publicis Blueprint and Propaganda. She increases the capacity of the client services team and brings substantial business to consumer experience.

Three recent graduates from Huddersfield Uni also join the team. Peter Grimes is Account Executive, Paul Braddock is Creative Designer and Luke Batley takes up a twelve month placement as Junior Web Developer.

Welcome on board!

News In Brief First Half Success For Fantastic!

During the summer we reported an outstanding six month trading performance with a 13 percent increase in profits, from 11% to 24% when compared to the same period last year.

Managing Director, Andy Hobson, said: “To date, this is our best year ever and if we continue at the same rate projected billings are approximately £1.5 million for 2011.

Our business model is simple yet effective and I’ve been determined

to invest back into Fantastic enabling it to grow. There is plenty of hard work ahead but these figures show that we are heading in the right direction.”

Fuelling Success Trade fuel provider, In2Gas Solutions, recently completed our Business Discovery process and we’re about to embark on a full twelve month integrated marketing strategy with the company. We hope to be reporting positive results soon.

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Back In The Studio Coming Soon...

The Fanstar We’re in the production process to create new national TV ads for Yorkshire’s Injury Lawyers.

Featuring our animated figurehead, Colin Claim, the series of three ads should be hitting the screens soon!

As part of our initiative to forge stronger links with regional schools, colleges and universities, we’re gearing up to launch The Fanstar. This will be a creative hub where students can showcase work, comment and critique creative ideas, marketing concepts and begin to develop their voice in the marketing world.

Still undergoing final tweaks and testing, keep an eye on our website for news of the launch.

WBAB On National TV Our TV advert for webuyanybike.com is now airing on national TV! The motorbike specialist came to Fantastic to utilise our motion graphics skills to create a fun, memorable advert.

We teamed our animations with a quirky voice over and catchy sound branding and the ad can currently be seen on ITV4, Eurosport and Motors – targeting the prime audience of motorbike owners.

Traffic to webuyanybike.com is up and the client is thrilled with the results! Another win for Fantastic!

webuyanybike.com

New Site For Yorkshire’s Legal People Fantastic is delighted to announce the launch of the new Chadwick Lawrence website!

As part of the agency’s ongoing partnership with Yorkshire’s Legal People, a new site has been in development over recent weeks to incorporate the law firm’s new branding and introduce improved functionality and simple navigation to web users.

The new site is organised into clear divisions to enable visitors to quickly and easily find the relevant information. It also has capacity for each department

within the law firm to develop and build a bank of information which clients can access online.

Traffic is already flowing to the site and initial feedback is extremely positive. We will be monitoring the site closely as a refreshed strategic marketing campaign begins to drive further traffic and widen the law firm’s audience.

chadwicklawrence.co.uk

In The Pink A recent upgrade to long standing client, The Pink Link’s website was undertaken using Fantastic’s new bespoke web platform.

Designing and building a new site was an ideal opportunity to refresh the company’s branding. The new modern feel has been rolled out across all marketing collateral.

The new site incorporates simpler navigation with better functionality, and the Fantastic platform gives the team greater control when editing and updating. A greater focus has been placed on CSR and all the charity work done by The Pink Link.

Sales and Commercial Director, Vicki Davenport said: “We’re delighted with the new site. After having worked with Fantastic for over five years we trust that the team will recommend the best course of action to keep our marketing fresh and effective.”

thepinklink.co.uk

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Focus On Ecommerce The continued success of ecommerce is well documented and with online retail now consistently outperforming the high street, it’s hardly surprising that Fantastic has never been busier with ecommerce projects. Working in partnership with our clients we’ve built up an impressive portfolio of case studies which showcase our successful integrated ecommerce campaigns.

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county-golf.co.uk

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• Fantastic Media was commissioned to redevelop the Leeds United online retail offering back in 2008. In its first year online sales were up by 68%.

• Golf clothing experts County Golf came to Fantastic Media with a brief to launch a new ecommerce strategy for the company for 2011.

• Fantastic was commissioned to redevelop a brand new website for personalised clothing retailer Banana Moon in 2010.

• Utilising Fantastic’s brand new ‘Fantastic Framework’ v7.0. County Golf was the first ecommerce website to be built on this new system. Current projections show turnover is likely to by up by 220% in 2011 from the previous platform.

• The initial website project was a very challenging task, as the website had to allow customers to fully customise their order, uploading their own artwork, choosing their own fonts & colours and entering personalised messages to put on their garments.

• Since the launch of the website Fantastic has undertaken an aggressive lifecycle email marketing campaign to drive additional traffic to the website and let County’s customers know about the latest products on offer.

• Since we launched the new website sales have increased dramatically.

• In fact the store did so well in the preseason that the revenue generated within the first 6 weeks of trading covered the entire investment for the development of the platform.

• The system is integrated with a fulfilment partner and through our agency support programme we have continued to grow turnover by 400% over the last 3 years.

• This strategy is already generating huge results, in fact the email marketing is now accountable for over half of all website sales.

• We continue to work closely with Banana Moon on new online initiatives like abandon basket emails and video tutorials, as they are aggressive in reinvesting the new found revenue to become the personalised clothing brand on the web.

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“With Fantastic’s fully comprehensive system and great design, our online shop is breaking all records.”

“Fantastic Media has transformed our online business. We work with the team very closely on bringing our best offers to our customers.”

• We are continuing to work with Leeds and have cemented a great working partnership to continue to push the boundaries of online revenue generation.

Daniel Jeffery – Leeds United, Head of Retail

Mark England – County Golf, Managing Director

“Since going live on Fantastic Media’s web platform our monthly sales have increased dramatically. We are currently looking at a monthly increase of over 1,000% compared to the old website.”

Paul Grace – Banana Moon, Managing Director

Could your ecommerce operation benefit from a boost from Fantastic’s winning formula?

Contact us now for a free consultation: 08540 176 090

Summer 2011 Newsletter

People. Results. Value. have proved that a fresh new environment and improved facilities for staff and clients help a business to grow and attract the right customers.

The end of 2010 signalled the agency’s fifth birthday and cemented our position as one of the leading results driven marketing agencies in the region.

Our philosophy of people, results and value continues to ensure that Fantastic Media has the correct mix of quality friendly people delivering solid results on a monthly basis for our clients, all this is topped off with the extra value I demand when delivering more than is expected.

We continue to practise what we preach when it comes to promoting our business in a multi-channel environment. We regularly work with BusinessDesk. com, Yorkshire Business Insider, BQ, Johnston Press, undertaking e-mail marketing, web banner advertising, PR, stadium sponsorship, football club sponsorship, Yorkshire Mafia billion pound panel sponsorship and much more.

Grand Designs On Interiors Company

One In A Million For Pitchero

Feel free to give us a shout to tell you how full service marketing activities can help to push your business forward like ours.

Communication is Key

IT Anywhere Is Everywhere

to launch KC Business’s Leased Lines Internet throughout Yorkshire.

KC Business is part of the KCOM Group Plc, providing IT and communications services to businesses across Yorkshire specifically targeting SMEs. The aim of the ‘Leased Lines’ campaign is to generate sales leads and help to achieve growth for the company, resulting in increased leased line market share in the county. Fantastic won the pitch because of its results driven philosophy and focus on client partnerships.

www.leasedlinesbykc.co.uk

Fantastic’s on and offline campaign will utilise KC Business’s existing leased lines microsite and traffic will be driven through emarketing, online advertising and ongoing PR highlighting the key customer benefits of using KC Business.

JP Gordon, Senior Account Manager at Fantastic, said: “We are looking forward to bringing our own Fantastic method of working to the KC Business team.

This campaign is results driven which is perfect for us and we’re looking forward to developing the partnership further.”

Take Off New Website LinQs Companies

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Fantastic Support For YAA is Everywhere P2 Technologies launched its Cloud computing IT Anywhere service in May. With Fantastic’s help in creating a sub brand for IT Anywhere and simplifying the concept of the Cloud, regular emarketing communications have been distributed to a targeted audience, which drives traffic to a newly dedicated webpage.

P2 has reported several leads for this new service as a direct result of the marketing campaign and is now looking forward to a bright future for IT Anywhere.

www.p2tech.co.uk

More Fantastic Appointments The Fantastic team is growing again as we welcome 2 new members of staff to strengthen both the account management and creative/ digital divisions of the company.

Fantastic continues to grow with new recruit, Megan Harrison joining as Account Executive fresh from Leeds Metropolitan University where she studied Marketing and Advertising Management. She will be supporting the client services team across Fantastic’s varied client portfolio.

David Ford will also rejoin the team after completing his Multimedia Design degree course at Huddersfield University.

David has worked with Fantastic since taking a year long work placement in 2009 and after combining a part time role at Fantastic with his final year studies over the last twelve months, he will begin his career in earnest with a full time Junior Developer position.

People. Results. Value. what does your agency deliver?

Fantastic was delighted to sponsor the ‘Pedal for Pounds 2’ charity bike ride which saw 168 cyclists head off on a gruelling 4 day ride to Brighton at the end of April.

The riders, including former Card Factory owner, Dean Hoyle and striking legend, Andy Booth, cycled over 260 miles from the Galpharm Stadium to the Withdean Stadium in Brighton.

Raising money for the ‘Keep it Up’ campaign, this was the second time that a team of volunteers has cycled to an away game – last time it was Southend!

The ‘Keep it Up’ campaign is an innovative partnership between Huddersfield Town and the Yorkshire Air Ambulance to raise money for the charity and the Club’s Youth Academy.

Dean, along with 167 other riders, have so far raised over £250,000 and the total continues to rise!

Andy Hobson, Fantastic’s Managing Director, added: “We were delighted to sponsor this year’s bike ride in aid of the Keep it Up campaign. The Yorkshire Air Ambulance provides an invaluable service to our region which we may all need to call upon at some point.

It’s a truly worthy cause that we’re proud to support”

www.yorkshireairambulance.org.uk

Media Displays Media Displays provided the broadcast media displays at the recent Saviles’ birthday bash in Leeds at where else, Saviles Hall!

Based in Yorkshire, Media Displays is the leading supplier of mobile digital ad vans, tv-bikes and TV trailors and has helped Fantastic Media and our clients for many years.

This new marketing channel is revolutionising billboard advertising by allowing clients to show engaging, captivating digital advertising and marketing messages either on the move or in static locations.

www.mediadisplays.tv

08450 176 090 fantasticmedia.co.uk

New Overfinch Images Take Off

As the retained marketing agency for global brand, Overfinch, Fantastic is the creative lead on its high profile advertising campaigns and has recently designed and developed a state of the art new website.

This work saw Fantastic organising and art directing a photoshoot for the brand to gain images for use across all marketing activities for the new Range Rover Vogue 2011 model.

After consultation with the photographer, who is internationally renowned in the automotive industry, the client worked with Fantastic to create a vision of how to portray these elite cars to a global audience.

The full day shoot, which took place in the dramatic setting of a disused runway, was a great success with the team using the

Grand Designs on Interiors Company Fantastic Media has launched a comprehensive marketing campaign to build brand awareness and ultimately increase enquiries for office design and storage specialist, Butler & Willow.

Following a business discovery exercise with Fantastic, strategic marketing across a range of media has begun in earnest for Butler & Willow. After refreshing the company’s brand Fantastic built a new stylish and interactive website for the client.

A full marketing programme is now in flow with the major focus being building on Butler & Willow’s already impressive record for long term client partnerships. Fantastic’s channel neutral approach ensures that

Butler & Willow has access to the right marketing mix to achieve maximum results.

Client Services Director, Donna Bedford said: “Butler & Willow is a company with clear objectives and lots of ambition. The similarities between our two organisations were immediately apparent and we’re confident that our marketing will make a major contribution to the company achieving its goals.”

www.butler-willow.co.uk

most up to date photography techniques and processes to produce outstanding quality, professional images that fit with Overfinch’s luxury branding.

The resulting images will be utilised across Overfinch’s future advertising campaigns, notably The Sunday Times, Broughtons and other international luxury and motoring publications. They are featured heavily on the new Overfinch website which is now live and attracting attention from all over the World.

www.overfinch.com

One In A Million For Pitchero Fantastic has been working in partnership with online sports network, Pitchero, on the design of a new corporate website, to reflect the company’s growth over the last few months.

Pitchero recently smashed the million unique user mark, powers over 4,000 club and league websites and has over 250,000 registered members.

This seals its reputation as the leading free sports website provider in the UK as it continues to dominate the UK’s online amateur sports market.

New branding and the accompanying corporate website have been developed

by Fantastic in order to increase the number of sign ups across Pitchero’s core football, rugby, cricket and hockey markets.

The success of Pitchero has not gone unnoticed. In the last 6 months, brands including Nike and RBS have invested 5 figure advertising budgets on the network.

The new website offers more case studies and club statistics, the sign up process has been redesigned. New products including a county platform and new features specifically designed for governing bodies have been added.

Andy Hobson, Fantastic Media’s Managing Director, commented: “We’ve been working closely with Pitchero since the company’s inception four years ago and this new branding and website will aim to achieve its ultimate goal of uniting the world of semi pro and amateur sports online.”

www.pitchero.com

Teeing Up a New Website for County Golf A new ecommerce website for clothing company, County Golf, launched last month which is the first to be built on Fantastic’s unique, new platform ‘Fantastic Framework’ – the next generation in web development.

The newly designed website supports the company’s objectives of increasing product sales.

Fantastic’s new platform gives the client the ability to update the website regularly with new products and discount codes.

The unique back end system allows the client to upload new banners and content to the site themselves and access to the order management system which will save administration time in processing orders.

www.county-golf.co.uk

Fantastic has now implemented a strategic email campaign to run alongside the new website, driving traffic and targeting County Golf’s database with the latest offers.

Mark Cullen, Senior Web Developer at Fantastic, commented: “‘Fantastic Framework’ has been in internal development for the last 12 months and we’re delighted to launch with the new County Golf website. The company is already seeing the benefits with increased visits and orders and we will continue to increase sales through our emarketing campaign.”

New Website LinQ’s Companies After a full re-design and build, the new LinQ Alliance website is now live!

Long standing Fantastic client, Bedfords Transport, recently acquired logistics network, LinQ Alliance and immediately drafted in Fantastic to create a new website for LinQ. Fantastic was briefed with bringing the LinQ brand into line with Bedfords and creating a clear association between the two companies.

The design and development team took their cues from the Bedfords branding which Fantastic developed during the early days of the relationship.

LinQ’s online presence was enhanced with a modern and up to date website which is fully optimised and trackable.

Bedfords MD, Steff Pfadenhauer, said: “As our marketing partner it was natural to ask Fantastic to develop the LinQ Alliance website. The team has a thorough understanding of both brands which allowed them to complete this project speedily, introducing LinQ to the Bedfords Group as quickly as possible.”

www.linqalliance.co.uk

Spring 2011 Newsletter

People. Results. Value.

2011, Full Service Marketing!

The thing that will define the marketing industry in 2011 will be the return of the full service agency.

We at Fantastic Media know full service never went away, but trends show that heads were turned and ill advised decisions made over the last 3 years with the influx of niche digital, social media and SEO specialists.

Marketing is about understanding your client and advising them on which marketing medium is best for their brand. How and indeed why would we advise our clients to use TV, radio or any other channel if our only marketing service was SEO? We wouldn’t and couldn’t!

2010 signalled our biggest year of trading, marked a five year milestone and moved the business in to new offices. More importantly, however, was the success of our clients who had constant exposure to a menu of results driven, full service activities, month after month.

Having just finished our January client results meetings as I write, our findings are showing that 94% of our clients have recorded Jan 2011, often the most difficult trading month of the year, as a return to profit as opposed to 38% in Jan 2010.

Inside This Issue Driving Ahead With Overfinch

Billion Pound Sponsor

Not a bad start!

TV Campaign’s Success Is No Accident Fantastic has continued the evolution of its strategic marketing for Yorkshire’s Injury Lawyers with the introduction of brand ambassador, ‘Colin Claim’.

This addition to the brand has seen claims increase significantly since the beginning of 2011.

Developed as a customer friendly and non threatening mouthpiece for Yorkshire’s Injury Lawyers, ‘Colin Claim’ is integral to a substantial TV advertising campaign throughout the Yorkshire region, teamed with regional press advertising. Website traffic has increased by an unprecedented 621% since the introduction of Colin to the advertising.

Sunny Days Ahead

A new website featuring Colin has recently gone live and is supported by a PPC campaign, optimised website content, with a step by step video guide being introduced, alongside a Q&A section and various other resources to make the service a user friendly experience.

yorkshiresinjurylawyers.co.uk

08450 176 090 fantasticmedia.co.uk

Bowled Over By velta’s London Event After the success of velta’s inaugural Sustainable Design and Construction Forum at the Galpharm last September, Fantastic and velta, the UK’s leading surface heating and cooling solutions provider, took the decision to progress to a bigger event in London with the key objective of raising velta’s profile in the South.

The London Forum will take place on the 24th March at Lords Cricket Ground. Over 150 delegates from consultants to engineers and architects will attend.

We have worked intensively with velta and its forum sponsors for several months, to create dedicated marketing collateral, including a newsletter, invitation

booklets and posters and banners for the event, along with updating the dedicated Forum microsite. We have also undertaken a hugely successful emarketing campaign to drive people to the site where they can register to attend the event. The campaign has achieved an impressive 18% open rate with website traffic up by 46%.

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Fantastic New E-commerce Platform To Launch Fantastic has had great success for its clients with its existing e-commerce platform, processing over £5 million worth of revenue and providing results such as a 300% increase in orders.

Our senior web development team have been working on an entirely new e-commerce platform with unique features which will take our clients onto the next level regarding online retail.

campaigns will complement the new online offering by driving offers through online strategies, social media and direct mail which will in turn increase visits back to the website.

To be released in the summer, this new platform focuses on ease of use for the client, who will gain full control over products, content and campaigns run on the website. The improved reporting functionality is shown through the systems full integration with Google Analytics’ e-commerce reports.

If you are thinking about changing your existing e-commerce site or investing in a new online retail platform, we will provide a free Return on Investment analysis to determine whether it will offer tangible benefits to your business.

For clients who are looking at the gains and advantages in investing in an e-commerce website, our ongoing strategic marketing

If you are interested in learning more about our new e-commerce platform, please call us on 08450 176090.

People. Results. Value. what does your agency deliver?

News In Brief Fantastic Has Designs On Interiors Company We are in the preliminary stages of a full brand audit and strategic marketing plan for Butler & Willow; a Nottinghamshire commercial and industrial interiors specialist. Watch this space for further news!

Working Smart After completing a brand audit and delivering a presentation and marketing plan back to Smart Insurance, we are building a relationship with the cosmetic repair insurance company, with the aim of launching it into the UK market.

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Billion Pound Sponsor This month sees Fantastic sponsor the ‘Billion Pound Panel’ at what is set to be the region’s most anticipated business event of 2011, The Yorkshire Mafia Conference.

The Conference, which is free to delegates and takes place on 15 March at The Royal Armouries in Leeds, will attract hundreds of business owners, decision makers and entrepreneurs from a range of industries, all working in and with organisations in Yorkshire.

Yorkshire business people to get in front of outstanding business leaders and find out how they achieved their successes. Run in the style of BBC’s Question Time, we are delighted to be bringing this one-off opportunity to the Yorkshire business community.”

The ‘Billion Pound Panel’ is made up of Card Factory entrepreneur and owner of Huddersfield Town, Dean Hoyle; Attik founder, James Sommerville; online comminucations mogul, Ajaz Ahmed; Ginetta supercars chief and seriel entrepreneur, Lawrence Tomlinson and Welcome to Yorkshire Chief Executive, Gary Verity.

Geoff Shepherd, founder and ‘Don’ of The Yorkshire Mafia said: “Andy’s company is an organisation built on people and expanding rapidly, just like our group, and as such we are proud to be working with them on this inaugural Conference.

Fantastic’s Managing Director, Andy Hobson said: “The panel is a unique opportunity for

“On meeting with Andy, it was apparent that he immediately ‘got’ The Yorkshire Mafia and our principles. It’s a great fit for us both.”

theyorkshiremafiaconference.com

Sunny Days Ahead Fantastic is undertaking a major launch campaign for electricals recycling company, Sunsersol.

As always, our full spectrum of marketing capabilities has proved invaluable in the creation and development of a coherent brand, which works across all media.

Websites for both Sunersol and parent company, Sun Recycling, have been built and a strategic marketing plan is due to kick off in March.

Sunersol handles WEEE waste on behalf of local councils through private contractors and our bespoke back end system allows customers to monitor when and where WEEE collections will take place by logging on to their own branded

portal on the Sunersol site and booking collections along with the logging and tracking of all waste.

Account Manager, Gary Pattison said: “Sunersol is set to make waves in the recycling industry with its innovative approach.

We have translated that into launch plans and an ongoing marketing strategy which we’re looking forward to implementing and playing a key role in the company’s success.”

®

DealTrak123 FREE Launches!

DealTrak123 is a hugely successful motor finance and insurance portal, already used by many of the UK’s biggest motor dealerships. With our help DealTrak123 Free has been developed and launched, now being accessible to any motor dealer and set to revolutionise the motor finance industry.

Our team have worked on developing the brand to work across Free, Lite and Elite versions of the product. We have devised an aggressive marketing strategy, which utilises a targeted programme of emarketing to the motor trade, which can be tracked and traced, allowing us to provide the client with vital information on open rates and subsequent click throughs.

Traffic is also driven to the site through a comprehensive advertising and PR campaign secured with key motor trade publications. This ranges from round table events to comment columns, interviews and hard hitting advertising.

Once online our web developers have created an integrated

registration page on the main website, which allows motor dealers to input basic details which are then fed directly into DealTrak’s system, and the dealer can use the system the same day.

The aim of the campaign is to make DealTrak123 the finance portal of choice throughout the industry and with an initial take up of around 40% of those targeted, it is set to be a huge success.

Andy Shuter, MD of Frontline Solutions said: “Fantastic are an integral part of our team. Their expertise and effort on this project has seen it develop into something which could change the face of the motor finance industry.”

dealtrak123.co.uk

Driving Ahead With Fantastic has worked with prestige car company, AutoBrokers, for a number of years and after purchasing the business and assets of Overfinch Bespoke Vehicles, Fantastic has now been appointed as the retained marketing agency for the global brand.

AutoBrokers has a long standing, highly successful relationship with the Overfinch brand. Trading as Overfinch Leeds, AutoBrokers was the UK’s largest retailer of Overfinch products for the past five years, playing an instrumental role in raising the profile of the brand.

We are now in the process of formulating a global marketing strategy focusing on the key territories of the UK, Europe, Middle East and China. Along with this will be the design and build of a new website which will be an invaluable communication tool for the worldwide growth of the Overfinch brand.

What does your marketing agency deliver?

Winter2010newsletter

Marketing / Advertising / PR / Design / Web / Social Media / Events / Print fantasticmedia.co.uk 08450 176 090

Welcome to Fantastic’s first newsletter of 2010 While 2009 proved to be a testing year for all of us, the business continued its growth, appointing further members of staff to expand its expertise across the full marketing mix.

Our own pro-active marketing activity ensured an increase in new contract wins, while delivering measurable results for existing clients in a range of business sectors. Our dedication to delivering quality and value for our clients has proved successful as we have reported our best financial results to date.

Our aim is to top that in 2010 by

working in partnership with our clients to create tailored, cost effective, integrated marketing campaigns that work.

We have the right people in place - a dedicated team with expertise across the full marketing mix, from digital to web, strategic planning to PR. By researching the trends of our clients’ industries

we are ahead of the game so our strategically focused marketing plans achieve business objectives and deliver positive results month after month. As a truly integrated full service agency, we focus on return on investment which provides excellent value for our clients.

Here’s a brief roundup of what we’ve been up to over the last quarter, we hope you enjoy reading it!

We’re Hired!

Kitchen Crazy

Andy Hobson Managing Director

Cutting Through the Presented with Fantastic’s creative vision and strategy, we recently celebrated yet another high profile account win with Smart Credit and its unique new product, Credit Jungle.

The teams working on Credit Jungle felt it was clear that the two companies had a great synergy and a like-minded approach towards achieving results and enhancing the brand’s value.

Credit Jungle is the only product of its kind in the UK, offering a free indicative credit rating then suggesting services and available rates based on the customers’ criteria.

We have created a new identity for Credit Jungle to bring the brand’s values to life, using a cartoon frog character called CJ, as an approachable and friendly

ambassador. This will be used as a key element throughout the website and across all marketing collateral to raise the brand’s profile, enhancing recognition both on and offline.

Following the extensive research we carried out in order to gain a strong insight into what makes consumers react and to fully understand the essence of the brand, a consumer driven, interactive digital offering is in development. Our digital team will design and build a functional new website targeted at helping consumers take control of their own credit status.

Bright Signs On The Horizon Richard Jones, Director at Fantastic, said: “Credit Jungle is a unique proposition which will change the face of the credit industry. We are looking forward to working in partnership with their team to enhance the brand and achieve its business objectives.” www.creditjungle.co.uk

Social Butterflies

Marketing / Advertising / PR / Design / Web / Social Media / Events / Print

fantasticmedia.co.uk 08450 176 090

Digital Whizz Kids...

Appointing five new starters in 2009, we have continually grown over the last four years to become widely recognised as one of the region’s most successful integrated agencies.

and develop his experience and skills. For the third year in a row we have also continued our partnership with Huddersfield University as we have employed student, David Ford, on a year’s placement in our digital department.

This included 2 new appointments to strengthen the digital side of our offering in the latter part of 2009.

Both David and Ahmed bring valuable skills that will be put to Ahmed Mahdi has joined Fantastic good use on digital and to work as part of a bigger team web projects.

Suitably Sharpe Legendary ex-England and Manchester United footballer, Lee Sharpe, visited our offices to attend a meeting as a business associate of our client, Encore.

Our contract with Encore includes developing a new branding strategy. There will be key elements to this which will be used throughout the website we are building and across all marketing collateral, to raise the brand’s profile both on and offline.

As SMEs in th signs of reco e region are showing vering from the economic downturn, Gra

BY FANTAS office is wor nt Thornton’s Leeds TIC MEDIA king in partn Fantastic M ership with edia to deve K irk le es and C of initiatives lop a range ai recession bu alderdale areas on post and medium med at advising smal siness grow l on the sized busine th. Keep an Fa sses in the ntas further upda tic Media website for tes

Moving On Up! Fantastic Media celebrated after being named in the Yorkshire Post’s ‘Top PR and Advertising Companies 2009’ list and not only that, but we were also the biggest climbers, moving up 6 places from last year’s position!

Donna Bedford, PR Director at Fantastic, said: “This is a great achievement and it demonstrates our success over the last year as we have moved more places up the table than any other company. Clients are really seeing the benefits that our integrated offering can bring to their business.”

Social Butterflies A lot was said about social networks in 2009 and after very successfully using different platforms to raise the profile of several of our clients, we have decided to share our knowledge and expertise in the form of social networking workshops.

We will really be driving this forward

in 2010 with the workshops focusing If you’re interested, give us a call on on the most popular networks such 08450 176 090 or e-mail: as Twitter and Facebook. We will c.morello@fantasticmedia.co.uk look at the ways in which they can be used to enhance the value of your company and engage with your customers/clients.

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We’re Hired!

Don’t Be A Mug! We have worked with high street giant, Card Factory, on creating and continually advancing its web offering over the past couple of years.

In a large project over the Christmas period, the popular brand engaged our web team in developing a complex integrated back and front end system to create a personalised,

transactional mug design section for customers. A perfect present for friends and family, the mugs were very popular and were soon flying off the virtual shelves. www.cardfactory.eu.com

Kitchen Crazy Luxury kitchen specialist Oakwood Kitchens was impressed by results Fantastic has achieved for its existing clients and the rapidly growing company wanted to work in partnership with an agency it was confident could deliver an increase in the number of visitors to the website and ultimately, achieve rising sales levels.

Our digital team worked creatively to produce a website which features some first-rate photography and showcases the high quality craftsmanship that goes into making an Oakwood kitchen.

Oakwood now stands out from its competitors and has entered a class of its own. www.oakwoodkitchens.co.uk

Claire Young, entrepreneur, business strategist and a finalist from the BBC Apprentice series in 2008, will be working in partnership with us to raise her profile in the North and employ a structured PR programme.

We will implement a strategic plan, focusing on the different areas Claire works on – her business, Elegant Venues, her Charity and Youth Enterprise initiatives and a new fitness lifestyle after shedding almost 4 stone since the Apprentice finished. We aim to achieve consistent coverage and results nationally and regionally, online and offline. www.elegantvenues.co.uk

Bright Signs On The Horizon Horizon Signs is a well known name within the sign manufacturing industry and its Huddersfield locale but its recent expansion saw the firm looking to raise its profile.

Working in partnership with Horizon, Fantastic developed a strategic plan aiming to achieve this objective and deliver results through its integrated team approach and successful business model.

TheBusinessDesk.com to Sign Link magazine. This is raising the profile of the brand and making Horizon stand out as a pioneering leader in its industry.

Our digital team have designed a new website which research has shown will result in an impressive projected increase in sales. The strategic PR campaign that has been implemented is achieving great coverage in national trade journals and regional press, from the Yorkshire Post and

www.horizon-signs.co.uk

This work has already, as a direct result, led to an increase in orders and we will continue working closely with Horizon in 2010 to drive demand further.

people

results value

Winter2010newsletter

Velta Brand Sees Warm Front Since commencing work with thermo active buildings systems specialist, velta UK, at the end of 2008, Fantastic Media’s full service offering has once again achieved exceptional results and enhanced the value of another company, helping to generate interest from the Global market!

December 2009 saw the announcement that velta UK has been acquired in its entirety by the Uponor Corporation, a leading international supplier of indoor climate and plumbing systems.

We worked in partnership with velta throughout 2009, utilising a targeted 12 month strategic marketing approach with a defined

sector specific website targeted at the engineering, construction and specifying market was built by our web team.

a strategic marketing campaign should not be underestimated in its contribution towards velta’s future.” www.velta-uk.com

We have added value to the business and also built up velta’s profile so that it has become recognised as an outstanding performer in its sector.

brand strategy to produce a suite of collateral, including newsletters and sector specific handouts, Managing Director of velta, Gerald which raised velta’s profile both on Kemp, said: “The acquisition of and offline. velta UK provides the business with the foundation of a firmly Through the delivery of ongoing established global company public relations activities, the and sets us up for a strong awareness of velta in national trade performance in 2010. The team publications was heightened and a effort in creating and delivering

In For A Penny, In For A Pound We were chosen by one of the UK’s biggest discount retailers, Poundworld, to develop a completely new web offering for the popular high street store which will be finalised in early 2010. Poundworld has 80 stores nationwide and continues to grow rapidly, with even more store openings planned this year.

In order to drive footfall into stores and centralise recruitment operations, we have developed a website which details Poundworld’s product range, a store finder map and recruitment tool. The functionality of the site will allow Poundworld to maximise its potential and achieve its business objective of expanding the company further in 2010.

Unique Boutique Through the ongoing strategic marketing activity we are undertaking for Business Wardrobe, the online boutique for women’s designer office wear, we have achieved tangible results – increased traffic to the website, an upsurge in sales, optimised online searches through PR and the implementation of social media to positive effect.

Working in partnership with the company’s Directors and style team, we have successfully

re-branded, making Business Wardrobe a name to contend with in the online fashion retailing industry. The articles, opinion pieces and news stories that have appeared in regional and national press, business publications and online have raised the website’s profile considerably.

The site has been overhauled and is constantly updated with new sections, the latest photography and products to keep it fresh and contemporary. We have also

worked on an entire digital offering from setting up a blog to creating a video of the season’s looks and contributing on social networking sites to engage with existing and potential customers.

January 2010 has been the website’s best month to date and demonstrates how an integrated offering provides coordination and consistency across the board whilst being cost effective and providing outstanding value and results for the client. www.businesswardrobe.com

What does your marketing agency deliver?

autumn2010newsletter Marketing / Advertising / PR / Design / Web / Social Media / Events / Print fantasticmedia.co.uk

Welcome to Fantastic Media’s Autumn newsletter!

We’re delighted with our performance so far in 2010 as we’ve continued to expand the business and broadened our range of experience across a wide range of industry sectors, from law firms to logistics and high street giants to FMCG multinationals.

Our people are consistently achieving results for clients and providing real value through return on investment.

Our online marketing department in particular has been working hard on

developing e-commerce marketing platforms and successfully integrating them for a number of our clients, allowing them to harness the popularity of online retailing and reaching more customers through an enhanced online presence.

Our focus however is still to offer the full integrated marketing service both on and off line which is a strategy that has helped us grow during the recent difficult trading conditions.

Our sustained growth has meant we are now bursting out of our offices so we are finalising the paperwork

08450 176 090

Inside this Issue

on our new home which should be completed for our 5th Birthday in Jan 2011 - watch this space!

We hope you enjoy reading about our latest projects in this newsletter and should you want any further information, please feel free to contact us.

Andy Hobson Managing Director

3 is the Magic Number Driving Growth for Northern Commercials

A Step in the Right Direction Launched in 2007 by The Bacup Shoe Company Limited, Redfoot are the original folding shoes!

Redfoot shoes are unique as they have a worldwide patented split sole which allows them to perfectly fold in half, allowing them to be stored in even the smallest of handbags.

Our reputation and experience in building successful, effective ecommerce websites and follow up marketing strategies led to the company selecting us to drive this area of the business forward.

The website, which launched at the end of August, has improved functionality, helping customer navigation with reviews and news on current trends. We have also integrated the e-commerce website with Redfoot’s back end stock system at its warehouse, creating a smoother, more reliable process.

We will now work closely with Redfoot to actively market the website, produce e-marketing campaigns and we are looking to develop an online trade system within the site which will allow Redfoot to communicate more easily with its stockists.

Keeping Cool at Pinderfields

James Scarr, Account Manager at Fantastic commented: “We are excited to be working with the team and look forward to implementing the marketing plan over the coming months.”

www.redfootrevolution.co.uk/womens

Camera Ready for Yorkshire’s Injury Lawyers

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Great British Bike Ride Some of the Fantastic team recently took part in the Great British Bike Ride with Pitchero, the sports social network site. The team of 4 took on the challenge of riding from Lands End to Twickenham Stadium in the first annual event sponsored by Lexus.

The four day ride of around eighty miles a day is designed for cycling enthusiasts who are looking for a real challenge whilst wanting to raise money for charity.

They raised over £2,000 for Help for Heroes and the RFU injured players foundation and in total, all the teams on the bike ride raised £90,000 for their various charities!

Andrew Hobson, MD at Fantastic said: “We were delighted to not only sponsor the Pitchero Team but also have some of the Fantastic employees take part as they embarked on this demanding challenge and completed it with such success.”

www.pitchero.com

3

is the Magic number!

They are already getting stuck into our Fantastic Friday afternoon pool tournaments, if any clients fancy the challenge and want to take us on, let us know and we’ll set something up!

Top PR Fantastic Media has cemented its position as a leading regional provider of public relations services after being named in a list of the top PR agencies in Yorkshire by prominent business magazine Yorkshire Business Insider.

We moved up 2 places from 20th last year to 18th this year and we’ll be pushing for top 10 in 2011!

Fantastic’s PR Director, Donna Bedford, commented: “Clients are really seeing the benefits that successful PR can bring as a component of an integrated marketing campaign – driving brand awareness through a cost effective means.”

We have appointed three new members of staff to strengthen our account management team!

Emily Smith and Jennifer Isles both join as Account Executives to support the team across the agency’s broad range of clients, including Card Factory, Chadwick Lawrence, velta, Brewfitt and Bedfords Transport.

Emily recently graduated from Huddersfield University with a degree in Advertising, Media and Design Management and Jennifer graduated from Birmingham City University this summer in Media and Communications (Public Relations).

They are both keen to build on their experiences and are looking forward to generating fresh ideas for clients’ marketing and PR campaigns.

After winning new clients, Fantastic has also appointed a new Account

Model Support

Manager, James Scarr. James previously worked for a number of full service and digital agencies in Yorkshire across a range of industry sectors. He is very keen on keeping up to date with the latest online and offline offerings available so he can make sure his clients are always one step ahead of the competition.

Andy Hobson, MD at Fantastic, said: “The agency keeps growing and gaining more clients so it was essential for us to recruit more members to the account management team. James, Emily and Jennifer bring valuable skills which will ensure that we continue to achieve consistent, tangible, results for our clients.”

Legendary model, actress and author, Twiggy, has pledged her support for our ‘cool head warm heart’ campaign which aims to raise awareness of scalp cooling treatment in the UK. Twiggy showed her support for the campaign by saying: “Cancer is a truly awful disease with many side effects; however, the loss of hair can often be the most traumatic, affecting both the patient and their families. Cool head warm heart is a fantastic campaign that raises awareness of cold caps which can reduce or hopefully prevent hair loss. Every cancer patient deserves the chance to be given access to this revolutionary treatment.”

www.coolheadwarmheart.co.uk

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Driving Growth for Northern Commercials After thirty successful years in the industry, Northern Commercials has expanded into new regions, prompting a brand and marketing review.

Our experience and results focused method of working motivated Northern Commercials to contact us and we have worked together to refresh the brand and its suite of marketing collateral.

After bringing the brand up to date with bold colours and clean lines, Fantastic designed and built a website to act as a company brochure, providing information and showcasing Northern Commercials’ current vehicle stock.

Moving forward, we will undertake a strategic marketing campaign which, along with frequent updates to the website, will encompass online marketing, PR and direct marketing to reach the company’s target audience and achieve results in line with its business objectives. www.nor-com.co.uk

Gary Pattison, Senior Account Manager at Fantastic, said: “The team at Northern Commercials are a pleasure to work with and the new marketing push will aim to build on an already solid brand and increase their profile throughout Yorkshire and the North West.”

Roger Peel, Dealer Principle of Northern Commercials, added: “We’ve moved into the North West market and with a refreshed brand and working with Fantastic, we plan to drive the business forward in delivering first rate products and services.”

We recently completed a television advert for Yorkshire’s Injury Lawyers, specialists in personal injury claims, with the finished product being shown on ITV’s Yorkshire region in the mornings.

The challenge was to create a broadcast quality advert within a short time scale which would catch the attention of the audience and increase awareness of the company in Yorkshire.

Camera Ready!

Keeping Cool at Pinderfields Huddersfield based Paxman, manufacturer of the Paxman scalp cooler, was delighted recently when one of its machines was donated to Pinderfields Hospital in Wakefield by a local charity.

Wakefield Oncology and Leukaemia Fund (WOLF) raised thousands of pounds to see the delivery and installation of an additional scalp cooling machine at the hospital. This means that more patients can opt to receive the treatment and have the chance of retaining their hair during chemotherapy treatment for cancer.

We secured significant regional coverage from the story with our photo call and subsequent PR campaign, including the breakfast

show on BBC Radio Leeds, Yorkshire Evening Post, Huddersfield Examiner and BBC News Online.

Donna Bedford, PR Director at Fantastic, said: “This was such a generous donation and will make a big difference to patients in Wakefield.

We want to spread the word about scalp cooling to as many people as possible so it’s great that the story achieved such a positive response from the regional media.”

www.paxman-coolers.com

We worked closely with the client, proposing a creative approach and filming style and delivering all aspects of production and post production.

The final result is a professional, polished advert which is achieving success in driving new clients to contact the company. www.yorkshiresinjurylawyers.co.uk

results value

It’s as easy as

autumn2010newsletter

®

people

®

Over the past five years, Frontline Solutions has quickly become one of the UK’s largest providers of finance broker software, targeting the motor and asset finance sectors.

Frontline enlisted our integrated offering to develop a marketing strategy which would increase awareness of its key product, DealTrak123, in addition to boosting the company profile.

that uses the latest cutting edge technology to link with a vast array of industry suppliers.

James Scarr, Account Manager at Fantastic Media, commented: “DealTrak is an innovative product that has already gained industry Moving forwards, we will carry out support. We have really enjoyed specifically targeted PR, direct mail, working in partnership with digital marketing and advertising Frontline and are looking forward to Working closely with Frontline, we campaigns, which will be supported implementing the next stage of the have developed a brand new website with marketing collateral. The marketing plan.” dedicated to DealTrak123 which was strategy will be aimed specifically launched in August. DealTrak123 is a at all UK car dealers, with particular www.dealtrak123.co.uk revolutionary F&I web based system attention being paid to the larger, used by dealerships across the UK more influential dealerships.

Fantastic Partnership We are working with Business IT support specialist, P2 Technologies Ltd, in a unique partnership which will benefit both companies.

P2 provide strategic managed IT and telephony support to professional businesses across the UK, providing smarter IT solutions to help companies achieve their business objectives.

Working closely with P2, we have developed a twelve month plan, starting with the development of a new digital strategy and web site, which will allow the company to achieve growth and develop in its vertical markets, particularly the legal sector. www.p2tech.co.uk

We will now carry out specifically targeted PR, advertising and digital marketing campaigns, supported with marketing collateral, to raise awareness of the high quality service and personal approach P2 provides for its clients.

In addition, P2 will be looking after all of our IT infrastructure, providing us with IT support as the business continues its growth, making this a two way partnership.

Andy Hobson, Managing Director at Fantastic commented: “I am confident we can help P2 grow their business in line with expectations. I am also confident that we have an IT Provider who will respond to our immediate needs while advising us on our future plans.”

Giving a Lift Access Hire Nationwide is an independent company and leading supplier of vehicle mount access platforms and specialist equipment throughout the UK, dealing with the majority of leading power, utility, telecommunications businesses and public sector local authorities.

We started working in partnership with Access Hire to achieve their business objectives of increasing brand awareness, generating new business leads and expanding the company further.

After designing and building a website tailored to Access Hire’s needs with updated images, refreshed copy and comprehensive vehicle specification section we have also carried out e-marketing allowing Access to communicate more effectively and efficiently with its prospective customer base.

We have also produced a suite of marketing collateral as well as giving strategic marketing guidance for the business going forward.

Gary Pattison, Senior Account Manager for Access Hire at Fantastic, commented: “As a result of the new website and a more aggressive marketing strategy, Access Hire are becoming more widely known throughout the UK. We will continue to work closely with their team to drive the growth of the business.” www.accesshirenationwide.com

What does your marketing agency deliver?

spring2010newsletter Marketing / Advertising / PR / Design / Web / Social Media / Events / Print fantasticmedia.co.uk

Welcome to the second Fantastic Media newsletter of 2010 Our ‘People, Results, Value’ proposition has again shown that as a business we have the right mix of people to add value to our clients and their businesses, while cementing long lasting, results driven partnerships.

This quarter has had a distinctly positive feel with both Fantastic and our ‘partners’ feeling confident about the future. The newsletter also has an educational focus as we, along with a number of our clients are delivering educational corporate responsibility

programmes and investing in the future workforce by offering work placement schemes.

Here at Fantastic we are offering 6th form school students, graduates and post graduate students the opportunity to experience life in an agency. We feel that the Fantastic Media marketing experts of the future are on our doorstep which is why we are investing in young people to take the brand forward.

08450 176 090

Mineral Magic

I hope that you enjoy reading about our progress to date and should you want any further information please feel free to contact us.

Andy Hobson Managing Director

Continued Growth For Fantastic

Safety First Says Bedfords Transport’s new road safety initiative for children uses the animated character, Beddy, to educate children about the dangers of the road.

Ten children and young people in the UK are killed or seriously injured in road accidents every day. Bedfords felt that this was a very important issue and as a transport company, it should set up a road safety initiative as part of its corporate responsibility programme.

The Beddy scheme aims to work with schools, parents and children aged 5-7 to provide engaging and fun ways to teach road safety.

Working in partnership with Fantastic, cartoon characters based around Bedfords trucks and forklifts were created, with Beddy being the main focus. A creative, interactive website was designed and built which provides a range of downloadable lesson plans/ group activities for parents and teachers. There is also school visit programme where the children can have a look around the inside and outside of a real truck.

Through the national launch and regional press coverage each of the three target audiences will be addressed. The marketing collateral to further raise awareness and drive traffic to the Beddy website will include posters, newsletters and partnerships with relevant charities such as Brake and government bodies.

Rising To The Challenge

This is a large scale project and Bedfords and Fantastic can’t wait to hit the road with Beddy!

The Beddy website and initiative will www.beddy.co.uk be promoted to 3 key audiences: parents, children (5-7) and teachers, through a structured PR and marketing campaign.

TV Legend Supports Campaign

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In addition to taking work placement students, Fantastic has been working closely with a local school.

Heckmondwike Grammar has set a group of its Year 12 students a branding and marketing challenge.

Every year the school holds a successful ‘Challenge of Management’ conference which is attended by businesses around Yorkshire. The event required refreshed new corporate branding and design led marketing to take it to a new level.

The students were split up into two groups of three and had a few weeks to prepare their ideas before presenting back to their teachers and Fantastic’s MD, Andy Hobson.

Branding Challenge The winning group will see their ideas come to life as our creative designers produce promotional posters, tickets and brochures based on

the new theme. It’s a great way to get the pupils involved and show how the process works from start to finish.

Paul Whitcroft, Senior Creative, helps students from Heckmondwike Grammar artwork their ideas.

Student Success

TV Legend Supports Our Campaign

Here at Fantastic, we believe it is vitally important to invest in the next generation and we know how important it is to have real world experience in business.

We really wanted to give students from GCSE age through to University age a chance to find out for themselves about life in an agency and get involved in some real projects.

Legendary radio and TV presenter, Gloria Hunniford, is supporting our ‘cool head warm heart’ campaign to raise awareness of scalp cooling in the UK! This is a treatment that can reduce or prevent hair loss for chemotherapy patients.

We’ve already had three students come in for work placements this year and we’ve got five more booked in for the next couple of months. It has been a great success so far and we hope to continue giving more young people these great opportunities.

Striking Liquid Gold

After Gloria lost her daughter, Caron Keating, to cancer in 2004, she set up a foundation in her name and now fundraises for many different cancer associated charities.

It’s been a good start to 2010 for Liquid Accounts Ltd, one of the leaders in online accounting software, after the company attracted equity investment of over £750k and unveiled a brand new website.

Gloria said of the campaign: “Dealing with cancer is distressing enough, and for many, the thought of losing their hair as a side effect of chemotherapy can be very difficult indeed. This campaign to raise awareness of cold caps is so important, as all cancer patients should have access to information about this treatment and the knowledge that it can reduce or prevent hair loss.”

Fantastic is now working to develop and implement a strategic plan across the full marketing mix of services – from web to digital and PR – recognising that an integrated approach offers the best value and is the most effective way to achieve its objectives of building TM brand awareness and strengthening the company’s position as a market leader.

www.coolheadwarmheart.co.uk

www.liquidaccounts.net

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Mineral Magic Lily Lolo, the Hessle based mineral make up brand, was launched in 2005 at a time when there was no affordable range of mineral makeup available in the UK. The company has since continued to expand and has built up a cult following as a mineral specialist both nationally and overseas.

As such, Lily Lolo required a fresh new website to reflect its growth and working in partnership with Fantastic, an interactive new site has been designed and built, aiming to make Lily Lolo stand out from its competitors.

As a web based company, specialising in products for the beauty industry, it is essential for its website to look stylish and creative.

However, it was also important for the back end system to be highly functional and the site was developed so it can be updated quickly with offers, products and news as well as being fully optimised for search engines.

These features are vital to ensuring that the site is listed at the top of Google rankings, ultimately achieving the key objectives of driving traffic to the website and increasing orders whilst keeping the site user friendly and creatively designed to appeal to customers.

There have already been some great comments from the brand’s fans on Facebook in response to the new site and word is also spreading on Twitter! www.lilylolo.co.uk

Rising To The Challenge We recently completed a video project for Unilever, one of the world’s most successful FMCG multinationals.

Fashion Finds Online

The challenge was to create a broadcast quality video, capturing the achievements and ambitions of one division, for use at an international conference in India.

We worked closely with the client, proposing a creative approach and photography style and delivering all aspects of production and post production.

With just ten days from brief to airing, delivery of a 10 minute edit featuring 22 members of staff was no mean feat.

The video was shot in a dynamic, energetic style to capture the passion and enthusiasm of the team.

Bonmarché, one of the UK’s largest quality ladies fashion retailers, was so impressed with our previous updates to its website and the results that were achieved in increasing traffic and levels of customer usability, that it signed us up for a huge new project to make its site entirely transactional.

After creating an entirely new back end integrated system tailored to Bonmarché’s needs for a store finder and careers section last year, these new web capabilities will enable Bonmarché to harness the popularity of online retailing.

This will allow customers to buy their favourite fashion finds from the comfort of their own homes.

We look forward to working with the Bonmarché team throughout 2010, ultimately helping to reach more of its customers through an enhanced online presence. www.bonmarche.co.uk

The finished product was a successful departure from the typical corporate video, featuring an engaging combination of interviews, product and environmental shots.

The video was very well received by an international audience of marketers and we’re looking forward to working closely with Unilever on similar challenges in the future!

people

results value

spring2010newsletter

First Quarter Yields Continued Growth

Fantastic is continuing to see healthy growth after securing 5 new accounts in the first quarter of 2010, making this the agency’s most successful start to a new year in its four year history!

These account wins include working in partnership with entrepreneur and Apprentice finalist, Claire Young, Northern Commercials, Liquid Accounts, alpha media solutions and Banana Moon, once again proving the agency’s commercial experience across a broad range of industry sectors, from law firms to haulage companies and cosmetics brands to sports clubs.

News In Brief velta Trade Forum We’re in the process of organising an event with surface heating and cooling specialist, velta, which will be a UK first. Working with various industry partners velta plans to host the Thermo Active Building Solutions forum, with Fantastic acting as event managers including all associated marketing, filming and PR. www.velta-uk.co.uk

Top Of The Class Sign manufacturing specialist, Horizon Signs, has formed a new arm of the company – Horizon BSF – to specifically target the educational market with its unique products.

Working together as partners with each client, strategic plans will be developed and targeted campaigns implemented, whether through using the full service offering or concentrating on a specific area such as PR or digital. The aim for all clients is the same – to achieve consistent tangible results and return on investment.

Suit Yourself

Skopes, the mens clothing and corporatewear retailer, has worked with us for a number of years to develop, implement and maintain a successful marketing strategy.

It was decided recently that a new digital offering should be launched to set Skopes apart from the competition and springboard the company into becoming a digital player in the corporate clothing industry.

Sporting Chance

It was very well received by the organisation, who have since posted it on YouTube, on their own website and it is in the pipeline to show it on sports TV channels. www.sportscoachuk.org

The new site has been built with the customer in mind, in each area users are able to download pdf versions of the brochures which can be personalized on request with their own branding.

An interactive new section also enables customers to leave comments and send messages which will be useful to Skopes in maintaining its high levels of excellent customer service.

www.horizon-signs.co.uk

Through interviews with parents, children and influential local sporting figures an engaging video was created.

www.fantasticmedia.co.uk

As the region talks about coming out of recession, more and more companies are realising the importance of investing in marketing, PR, web and digital services as a cost effective means of building their business.

We will work closely with Horizon BSF, implementing a marketing and PR plan to raise awareness of its key product, the versa IRB, an audio visual interactive roller board, through targeted coverage in the trade press and e-marketing to key contacts.

We were recently appointed by sports coach UK, the leading charitable organisation in the development of the UK coaching system, to produce a promotional video aiming to encourage parents to get involved in coaching.

Andrew Hobson, Managing Director at Fantastic Media, said: “2010 has started very strongly for us and we’re working hard with all of our clients to achieve their business objectives and drive the region’s business growth forwards.”

The new website is essentially three sites in one, with separate exchange areas for corporatewear, wholesale and retail. Visitors to the site can therefore find the information that is most relevant to their business through the simple click of a button as they land on the site.

These enhancements to Skopes’ digital offering achieve the key objectives of making the site more user friendly as well as driving traffic to the website.

Although Skopes has concessions on the high street, it is vital for the company to ensure its website uses the latest technology and appeals to its target markets as an ever increasing number of customers turn online to shop. www.skopes.com

people people results results value value

Autumn2009newsletter Autumn2009newsletter fantasticmedia.co.uk fantasticmedia.co.uk 08450 08450176 176090 090

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WeWe have have been been appointed appointed to to change changeDonna want to to spread spread thethe word word about about this this treatment treatment to to asas this thisand andraise raisethetheprofile profileof ofscalp scalpcooling coolingonona awant many many people people asas possible, possible, part part of of this this will will include include national national level. level. our our ‘Cool ‘Cool head, head, warm warm heart’ heart’ campaign campaign which which will will launch launch onon a national a national scale scale in in September September soso make make sure sure you you look look out out forfor it!”it!”

Leading Leadingthe theway way for forBonmarché!

Bonmarché!

Fantastic Fantastic keeps keepsthe the beer beerflowing flowing

www.coolheadwarmheart.co.uk www.coolheadwarmheart.co.uk

New Newwheels wheels for forFantastic Fantastic

Glenn Glenn Paxman Paxman with with Nina Nina Barough Barough of of Walk Walk thethe Walk Walk

TOGETHER TOGETHERWE WEARE ARE

08450 08450176 176090 090 www.fantasticmedia.co.uk www.fantasticmedia.co.uk

More Fantastic Recruits...

Gary Pattison joins us in the role of Account Manager, fresh from a stint in London looking after high profile clients within the property sector.

Gary will be bringing his extensive experience in account and project management and putting it to good use at Fantastic.

Victoria Elston joins us as Office Manager; she is the first point of contact for all clients and suppliers.

From a customer service background, Victoria does everything necessary to keep Fantastic Media running smoothly.

Andy Hobson, MD of Fantastic, geared up to complete the ‘Pedal for Pounds’ cycle ride in August with the challenging 220 mile journey from Huddersfield to Southend to raise money for a great cause.

Yorkshire Air Ambulance has to raise a whopping £7,200 a day just to keep their two helicopters airborne so Andy and the rest of the team hoped to reach their target of £50,000. www.justgiving.com/andyhobson www.cyclesense.co.uk

Charley will support the department in the creation and implementation of achievable PR campaigns for our clients across a broad range of industries.

Fantastic launch for Platinum

Charity Cycle Challenge

The team got saddle sore to raise money for the ‘Keep It Up’ campaign, aiming to keep Yorkshire Air Ambulance’s two helicopters flying above the region’s skies.

New business wins have seen the expansion of the PR team with the addition of PR Account Executive, Charley Morello.

Fantastic recently supported the official launch of Platinum Players, the exclusive members only service and online directory for professional footballers, at an invite-only party in the penthouse suite of London’s luxury 5 star Mayfair Hotel.

Our most recent campaign for high street giant, Card Factory, to raise awareness of the chain’s incredible £1 million donation to Macmillan Cancer Support, was a huge success.

Our Macmillan Mugs competition which invited under 12’s to send in their designs on the theme of ‘My Family’, proved very popular with the press and we generated over £37,000 worth of press coverage locally and nationally in newspapers and online.

The winning design (pictured) is on sale in Card Factory stores nationwide for Macmillan Cancer Support’s ‘World’s Biggest Coffee Morning’. www.cardfactory.eu.com

After Fantastic designed and built a stylish, functional website for the elite online club, the top movers and shakers of English football were invited to the launch for the opportunity to learn more about the unique services Platinum Players offers.

The odd celebrity also attended and Fantastic’s staff mingled with Mel B and Chris Eubank, along with members of the press and footballing fraternity.

The evening was a great success, the champagne flowed, the guests enjoyed food from leading London restaurant, Nobu, the profile of Platinum Players was well and truly raised and a good time was had by all. www.platinumplayers.co.uk

Top PR Fantastic Media has cemented its position as a leading regional provider of public relations services after being named in a list of the top PR agencies in Yorkshire by prominent business magazine Yorkshire Business Insider.

Only a year after adding PR to our services, clients are really seeing the benefits that successful PR can bring as a component of an integrated marketing campaign.

Spice Girls...

Donna and Romi from Fantasic mingle with Mel B

TOGETHER WE ARE

08450 176 090 www.fantasticmedia.co.uk

fantasticmedia.co.uk 08450 176 090

Leading the way for Bonmarché!

We’ve been working closely with Bonmarché, one of the UK’s largest quality ladies fasion retailers, to update its website - improving web services and reducing operating costs in the process!

Working in conjunction with Google, we have developed an integrated system for the website with store finder and careers sections.

The store finder feature uses Google Maps and our bespoke software then allows stores to be filtered by town, postcode and range. The visitor can then get directions to their chosen store. The information page that appears when a store is selected also shows the job vacancies available and details on how to apply.

The back end integrated system we have developed and tailored to Bonmarché’s needs has enabled us to save the Company approximately £2,500 a year. For a one off outlay they have managed to eliminate an annual cost from the budget. We would call that a Fantastic result!

Remarkable Results Despite the state of the wider economic climate and the broken promises of a BBQ summer, times couldn’t be brighter at Fantastic.

We are delighted that we are able to report a 24% increase for the first half of 2009 in comparison to the same period last year. This means we are on course in 2009 to achieve our best results to date!

With 5 high profile strategic marketing account wins since the beginning of the year we have secured contracts through to 2011.

Managing Director, Andy Hobson said: “We’ve built a successful business model which continues attracting new business in what are very tough times.

By working to achieve our clients’ business objectives and delivering clear results month on month, they can see the value that an integrated, properly executed marketing campaign provides."

If you want to find out how this new store finder system could work for you and your website, please contact us. www.bonmarche.co.uk

Hot Property!

This exciting new event includes an exhibition and some special seminar s. Fantastic is hosting and running the Young Ent repreneurs Event in its suite at the stadium. Studen ts, aged 14-19, will hav ea chance to develop thei r enterprise skills by taki ng part in our unique one-da y challenge.

BY FANTASTIC MED IA

We are also hosting the Summit meeting and wil l have our own stand so please come along and visit us to find out what we can do for you and you r business!

www.kirkleesbusines

sconference.co.uk

opments Ronan Devel after hearing contacted us urces about so l from severa y d functionalit the quality an ve ha e w s te si eb of previous w e cked up th built. They pi ven’t looked ha d phone an back since! te sh new websi and built a fre ty er op pr d We designed an nstruction co t ke ar m e th up for the ch reflects company whi development s that Ronan ild bu gns and high end desi is famous for.

Developments om velopments.c www.ronande

Autumn2009newsletter

people results value Super Cars ABT Sportsline is the first and best choice for Audi and VW enhancements, setting trends in technology and design for decades and tuning these super cars to peak performance. Now, backing from AutoBrokers, the UK’s leading supplier of personalised, prestige vehicles, sees the launch of ABT Sportsline UK. Fantastic has produced a full launch programme for ABT, consisting of design and promotional materials, website and PR – including coverage in respected car magazine Evo. We were chosen because of our previous experience and success with clients in the luxury car industry.

We are also very excited about the upcoming DTM (German Touring Car Masters) which is coming to Brands Hatch later this year.

Fantastic are organising a special press event so look out for further details coming soon!

Playing it

Cool Fantastic has won a pitch to become the new marketing agency for 2Flow, manufacturers of a specialist liquid coolant which revolutionises drinks cooling to ensure that your beer or soft drink is served ‘extra cold’.

There’s nothing worse than looking forward to a thirst quenching pint only to be served something that can only be described as lukewarm. 2Flow’s innovative product ensures that this will no longer be a problem.

Watch this space for information about the forthcoming campaigns that we are working on!

www.2flow.co.uk

Unique Boutique We have been appointed to work our magic for unique online boutique, Business Wardrobe.

Our full service offering, which includes website development, e-marketing, PR, photography and branding strategies, meant that we were the first name that sprang to mind when Business Wardrobe saw some work we had completed for another client.

We aim to make them the authority on career chic!

www.businesswardrobe.com

lence, denture technicians, since We have been working with Denture Excel ment a complete brand strategy imple and n desig to ago, s month inception 3 for the company. e the full package, delivering an We were chosen because we could provid – including a high functioning board the integrated corporate identity across launch in late summer. their for ready ials, mater ting marke website and www.dentureexcellence.co.uk

spring2009newsletter fantasticmedia.co.uk 08700 55 20 40

success on the cards!

e d i s in

Marathon Team Tackles Leeds

We’ve been working with high street giant, Card Factory, to develop the chain’s online presence and to create awareness of the company’s staggering £1million donation to Macmillan Cancer Support.

Our digital team developed a site that worked within Card Factory’s current branding incorporating a store locator and linking into the existing recruitment facility.

The new website launched in February and was met with excellent reviews from customers who were looking for an online platform to interact with Card Factory. We also launched the ‘Match Our Million’ campaign where Card Factory is challenging its customers to donate loose change in a bid to match the £1 million the company donated to

is th

ue s is

Macmillan Cancer Support in 2008. We recruited Coleen Nolan as the face of the Card Factory and Macmillan partnership as a figure that customers could easily identify and engage with.

Never Forget

Launching Cohen Cramer

Utilising the website, we’ve created a bespoke reminder service for Card Factory customers enabling them to set up an online account and register birthdays, anniversaries and any other important dates. The service then sends a reminder email one week before the date and another a day before.

We’re constantly updating the site and will be improving the online recruitment site in the coming weeks, making it much easier for anyone wishing to apply for a job with Card Factory as the company grows.

Again, this has gone down a storm with Card Factory Happy Mother’s Day customers who are loving the interaction with the brand.

On the back of the website launch we ran a Mother’s Day Managing Director of Card promotion, giving Card Factory Factory, Richard Hayes, said: “We customers the opportunity to were ready to raise the profile of win a year’s supply of flowers for Card Factory and in choosing their mum. The response was to do that with Fantastic Media unprecedented with 100 lucky we’ve formed a partnership with winners’ delighted that their a supplier we can trust to act in Mums will be receiving luxury the best interests of our business bouquets throughout the year. and also to deliver real results!”

The campaign was a great www.cardfactory.eu.com success and others are planned for throughout the year.

TOGETHER WE ARE

Football Roundup

Fantastic Website Shortlisted in Digital Awards

08700 55 20 40

www.fantasticmedia.co.uk

another fantastic recruit...

Fantastic just keeps on growing!

We’re delighted to welcome latest recruit, Lee Grasby on board!

Joining the agency in a directorial role, Lee brings over twenty years of marketing experience with him. Having worked at The Charles Walls Group and Outside The Box, Lee can boast clients such as Shell, BP, Boots, Boden, Matalan and Littlewoods. He also spent five years in senior marketing positions for National Australia Bank.

His belief that marketing isn’t marketing unless it provides a significant return on investment made him an ideal match with Fantastic’s results driven business model.

Lee will be the senior lead on several Fantastic accounts moving forwards. If you’d like to talk to Lee about a marketing campaign with tangible ROI call:

08700 55 20 40

going public Environmental asset management specialist, Farrer Consulting, has embarked upon a corporate PR programme with Fantastic Media.

We’ve been working with Farrer to promote the company’s sponsorship of Olympic medalist, Keri-anne Payne. The campaign centered around Farrer’s corporate charity, WaterAid and encouraged school children to understand the importance of clean water and sanitation in poor countries and to also fundraise on behalf of the charity. That campaign is currently ongoing – visit www.wateraid.ord/swimathon to see the details.

In the meantime Farrer has committed to a corporate PR programme to raise the company’s profile within trade publications demonstrating its capabilities and successes.

The campaign will involve a wide range of trade publications which will be targeted with a strategic programme of news releases, editorial and case studies.

Donna Bedford, Fantastic’s PR Manager commented: “Now is an excellent time to increase your PR activity. Cost effective and comprehensive, a well executed PR campaign can keep your brand front of mind without a huge initial outlay.”

To talk about how PR could work for you contact Donna on 08700 55 20 40.

courage meets the captain!

It was the clash of the titans recently when Courage the Cat met Captain Fantastic!

Courage is Radio Aire’s Cash For Kids charity mascot, whilst the ‘Captain’ is Andy Hobson, MD of Fantastic Media’s alter ego.

to help the region’s sick, underprivileged and disabled children. It’s good to see everyone joining in and having fun!”

The two came together as Courage paid us a visit to rally the troops who are running the Leeds Half Marathon next month on behalf of Cash for Kids. We’re entering an amazing seven runners into the 13 mile race and another six are taking part in the corporate challenge relay! We’ll be the fittest agency in the region!

Andy added: “Taking part in the marathon has created a buzz around the office as we all work towards a common goal. It is further proof that the Fantastic Team can achieve great things when we work together!”

Andy has pledged to run as Captain Fantastic if the team can raise £1000 in sponsorship.

Ros Raine, Charity Manager for Cash For Kids said: “We’re all rooting for Fantastic to reach the £1000 milestone as we’d love to see Captain Fantastic on the route around Leeds! Support from local companies is always appreciated and the money raised will stay in West Yorkshire

TOGETHER WE ARE

08700 55 20 40

www.fantasticmedia.co.uk

fantasticmedia.co.uk 08700 55 20 40

people results value

sporting chance!

Leeds based sports coach UK, a charitable organisation which is the lead agency in the development of the UK coaching system has appointed Fantastic Media to work on an exciting online development programme!

We will begin by carrying out brand research on behalf of sports coach UK. We were also commissioned to design and build a new website, incorporating findings from the research.

The website will primarily be a huge information resource into which our digital team will introduce interactive elements, allowing users to customise the site according to their individual requirements.

Heather Moir, Marketing & Communications Manager at sports coach UK, said: “We chose Fantastic because of the agency’s proven track

record in sports marketing and their insights into website functionality. With Fantastic Media’s help, our website will be an extremely powerful, interactive communications tool and information resource. We’re all excited about the forthcoming months and the development of the sports coach UK brand.”

in UK sport.”

To speak to Andrew about a strategic marketing campaign call: 08700 55 20 40

Fantastic Media’s Strategic Planning Director, Andrew McCarthy added: “We’re delighted to be working with sports coach UK. The up front research will ensure that the website is developed to address users’ requirements. It will also give us ongoing insight into how the brand is perceived and the organisation’s role

bringing warmth to the web!

Q-Gen, a supplier of ground source heat pumps, has decided to turn up the heat and appointed Fantastic to develop a strong, sustainable brand and an attractive, easy to use website.

Due to the general public’s increasing awareness of environmental issues, greener methods of heating and cooling homes and commercial buildings are becoming an attractive proposition.

We’ve been working closely with Q-Gen for several months to identify target audiences and design an instantly recognisable brand to promote confidence and peace of mind amongst prospective customers.

Following on from this, we’ve designed a new website for Q-Gen which has a easy to use navigational system, a ‘How It Works’ section with animated diagrams, video footage and a content management system for staff to upload information on the site.

Romi Yarwood, Account Manager at Fantastic said: “We wanted to design and build a website which set Q-Gen apart from its competition. The animation and video clips added movement to the site and the dark, metallic colours give the brand a modern feel.”

www.q-gen.co.uk

Naturally, Fantastic!

Hot off the press, Fantastic Media has won an eight way blind pitch to be appointed as the new marketing agency for exciting, up and coming mineral cosmetics brand, Lily Lolo.

Initial feedback is that we won the pitch because of our understanding of the brand and the quality of the work produced. Watch this space for information about forthcoming campaigns.

mytuckshop.co.uk Fantastic has been appointed to design, develop and build another website! This time on behalf of retro sweets retailer, My Tuckshop!

The site will be an ecommerce platform allowing the company to trade entirely online

with order processing and CRM built into the back end. We’re all very excited at the prospect of the odd sample finding its way into the office and we’ll be launching the site in the coming months – we’ll keep you posted!

spring2009newsletter

what does your agency deliver?

another new brand from fantastic!

footballroundup

When Leeds’ newest law firm needed a corporate identity Cohen Cramer turned to Fantastic to develop its branding, website and to spread the word.

Our creative team worked on the coming together of two established firms, Howard Cohen & Co and Richard Cramer Solicitors and developed new branding. This then translated into the new company’s website which was designed and developed by our digital department to reflect the approachable yet professional nature of the company.

We also made the formal announcement to the media on the day of the merger, resulting in regional news coverage and national trade coverage. We’re now managing ongoing marketing for the progressive law firm including regular online Vodcasts and strategic public relations as we continue to target key markets and communicate key messages.

www.cohencramer.co.uk

Loyal Fans at Sunderland Fantastic’s digital team has designed and built an away games ticketing system for Sunderland Football Club. The system is loyalty scheme based with a guaranteed number of away tickets available to each member. The site is completely customized to Sunderland’s specifications and Fantastic is currently working on a function for booking tickets for concerts and events through the site.

Orders Up at Leeds The Leeds United Online Superstore has been a runaway success during the 2008/09 season. The average number of monthly visitors is around 85,000 with a 68% increase in online orders turnover and the average order spend up by 12%.

The superstore software was designed by Fantastic’s digital team to plug into the existing site and has boosted sales which are overall 55% up on last year. The software has the potential to plug into any club’s website without the need for a complete redesign and build and is proven to increase revenue! Another result for Fantastic!

Fantastic Start to the New Season!

Huddersfield Town’s new season ticket campaign is about to hit the streets and we’re delighted to put the Fantastic Media name to it!

Featuring a raft of famous faces the gutsy ‘You and us’ campaign will stand out not only regionally but within the national football industry.

Genuine fans such as Star Trek’s Patrick Stewart, Coronation Street’s Reece Dinsdale and Hollyoaks’ Chris Fountain were all keen to get involved and back their Club!

Contact Richard Jones on 08700 55 20 40 to discuss Fantastic’s outstanding sports marketing capabilities.

Shortlisted!

A website designed and developed by Fantastic Media has been shortlisted for two Yorkshire Digital Awards! Get Your Head Round It uses animated characters and Web 2.0 devices to support secondary schools in sexual health, drugs and social education. The website was shortlisted for best entertainment site and best e-learning initiative. The awards will take place very shortly… fingers crossed! www.getyourheadroundit.co.uk

Social Climbers savvy approach to social enterprise would help increase its ambition and impact.

Social enterprise organisation, Camberwell has retained Fantastic’s services as its full service marketing partner.

Camberwell was formed in March 2006 by four individuals bringing a mash-up of ideas from the public, voluntary, and private sector.

They felt that applying a disciplined market-

Camberwell has been engaged by Sheffield’s Point Blank Theatre to manage a community share issue with a target of raising 200,000 pounds. The money will go to build a small theatre on to the side of the Riverside pub the company purchased in April 09. Fantastic will provide marketing support on this and a number of dual projects that the organisation is involved in. We will bring you further details as the projects progress.

..

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things, but ic’s offices

www.fantasticmedia.co.uk

Tel: 08700 55 20 40

in the mOOd fOr

dAncing!

rubbing shoulders with one of the queens of daytime television!

Over the summer, working with ITV’s Loose Women panellist, Coleen Nolan, on a project for a Macmillan Cancer Support partnership put Fantastic Media in the mood for dancing!

Fantastic organised a recording session for Coleen, along with a photoshoot, some media interviews and a personal appearance. She was chosen for her down to earth attitude and self depreciating sense of humour, and she didn’t disappoint.

Coleen, a member of the 80’s singing sensation, The Nolan Sisters, proved to be a consummate professional, tackling the jobs in hand with a smile and she kept everyone laughing throughout the day. She was also a great advocate for Macmillan; talking to the media about the amazing work the charity does.

space. The tastic style future.

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Autumn 2008

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Coleen said: “Two of my sisters have suffered from cancer so Macmillan is a charity very close to my heart. They do an amazing job, not only for the person with the illness but also for their family and friends.”

Leeds based nationwide logisti company, Bedfords Transport, ha appointed Fantastic Media to he achieve its ambitious five ye growth plans.

Fantastic will be working with Coleen again in the coming year and it’s safe to say that everyone is looking forward to it!

fAntAstic’s fleet hits the rOAd The Minis, driven by Account Managers, Romi Yarwood and James Cook, sport Fantastic’s distinctive red and white branding and are a fun way of creating brand awareness.

INSIDE THIS ISSuE...

Macmillan improves the lives of people affected by cancer, providing practical, medical, emotional and financial support.

Fantastic’s PR Manager, Donna Bedford commented: “We had a great couple of days working with Coleen. There’s a lot of behind the scenes organisational work involved in this type of project and it all came together successfully. Coleen was perfect for the audience we were targeting and over the coming months her face should become synonymous with Macmillan.”

We’ve just taken delivery of two branded minis so if you’re out and about on your travels and you see one (you can’t miss them!), give us a toot!

AT A

James commented: “The Mini is great fun to drive and certainly attracts a lot of attention out on the road.”

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reAd mOre On pAge 3 .........................................................................

Overfinch chOOse fAntAstic After 3 WAy pitch

Bespoke vehicle company, Overfinch, h appointed Leeds based Fantastic Med as its retained marketing agency.

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TheThe Galpharm Galpharm is home is home to Huddersfield to Huddersfield Town Town Football Football ClubClub Stadium Stadium Managing Managing Director, Director, Ralph Ralph Rimmer, Rimmer, added: added: “We“We andand Huddersfield Huddersfield Giants Giants Rugby Rugby League League FC. FC. It isItalso is also a major a major all know all know Andy Andy andand thethe team team at Fantastic at Fantastic Media Media veryvery wellwell events events andand entertainment entertainment centre centre for for thethe West West Yorkshire Yorkshire andand are are delighted delighted to have to have thethe company company on board on board in what in what is is region. region.

Fantastic Fantastic Media Media hashas signed signed a five a five yearyear sponsorship sponsorship proving proving to be to abehugely a hugely exciting exciting time time for for everyone everyone involved involved dealdeal withwith thethe stadium. stadium. withwith thethe stadium. stadium.

It really It really is just is just three three years years since since Fantastic Fantastic Media Media started started andand we’re we’re about about to move to move – again!

– again!

We’ve We’ve hadhad a great a great twelve twelve months months withwith lotslots of new of new client client winswins which which hashas meant meant lotslots of new of new faces faces andand within within thethe yearyear we’ve we’ve outgrown outgrown ourour offices. offices.

So So it’s it’s time time to move to move on on to bigger to bigger andand better better things, things, butbut don’t don’t worry worry if you’re if you’re used used to coming to coming to Fantastic’s to Fantastic’s offices offices – we’re – we’re onlyonly moving moving nextnext door! door!

Fantastic Fantastic hashas been been involved involved withwith Huddersfield Huddersfield Town Town andand “Fantastic “Fantastic Media Media is aiscompany a company thatthat perfectly perfectly fits fits thethe profile profile thethe Giants Giants for a fornumber a number of years, of years, providing providing both both clubs clubs withwith of the of the partners partners which which we we seekseek at the at the stadium. stadium.

It isItaisyoung a young marketing marketing andand media media services. services. andand energetic energetic company. company.

Managing Managing Director, Director, Andy Andy Hobson, Hobson, said: said: “We’re “We’re proud proud to to “We“We have have developed developed an excellent an excellent relationship relationship overover thethe lastlast be involved be involved in supporting in supporting thethe Town.

Town.

WeWe are are as excited as excited as as couple couple of years of years andand having having worked worked alongside alongside us and us and seen seen everyone everyone elseelse about about thethe wave wave of optimism of optimism sweeping sweeping both both where where we we are are heading, heading, Andy Andy realises realises thatthat nownow is the is the right right clubs. clubs. time time to come to come on board.” on board.”

“This “This is aissuperb a superb time time to be to increasing be increasing ourour involvement involvement at at TheThe Galpharm Galpharm Stadium.”

Stadium.”

Overfinch OverfinchAppOints AppOints fAntAstic fAntAsticAfter After three threeWAy WAypitch pitch

We’re We’re going going to spread to spread outout in around in around double double thethe space. space.

TheThe offices offices will will be be decorated decorated to our to our distinctive distinctive Fantastic Fantastic style style andand we’ll we’ll be welcoming be welcoming visitors visitors in the in the veryvery nearnear future. future.

Underwood, Underwood, Commercial Commercial Director Director at Overfinch at Overfinch said: said: Bespoke Bespokevehicle vehiclecompany, company,Overfinch, Overfinch, NeilNeil “We’re “We’re delighted delighted to be to be undertaking undertaking a brand-building a brand-building andand has hasappointed appointedFantastic FantasticMedia Mediaasasitsits tactical tactical marketing marketing campaign campaign withwith Fantastic Fantastic Media.

Media.

We’re We’re retained retained marketing marketing agency. agency. confident confident in Fantastic’s in Fantastic’s work work as we’ve as we’ve already already seen seen what what theythey cancan do do – now – now it’s it’s time time to bring to bring everything everything together together Fantastic Fantastic will will develop develop andand deliver deliver a strategic a strategic marketing marketing planplan andand drive drive thethe business business forward.” forward.” across across all channels all channels for for Overfinch.

Overfinch.

TheThe increased increased investment investment in marketing in marketing will will build build thethe Overfinch Overfinch brand brand andand increase increase Fantastic Fantastic Media’s Media’s Strategic Strategic Planning Planning Director, Director, Andrew Andrew awareness awareness within within thethe company’s company’s niche niche target target market. market.

McCarthy McCarthy added: added: “Overfinch “Overfinch is aisprestige a prestige brand brand andand thethe wayway we we market market it will it will reflect reflect that. that.

TheThe campaign campaign will will be be TheThe twotwo companies companies hadhad an existing an existing relationship relationship withwith Fantastic Fantastic veryvery targeted targeted andand specialist. specialist.

By taking By taking thisthis approach approach we can we can providing providing marketing marketing support support on on an an ad-hoc ad-hoc basis. basis.

However, However, achieve achieve maximum maximum results results withwith minimum minimum wastage.” wastage.” a decision a decision waswas taken taken to embark to embark upon upon a more a more sustained sustained marketing marketing campaign campaign thatthat would would deliver deliver measurable measurable results results www.overfinch.co.uk www.overfinch.co.uk for Overfinch, for Overfinch, after after a three-way a three-way agency agency pitch. pitch.

BridfOrd BridfOrdtrAnsfOrmAtiOn trAnsfOrmAtiOnis iscOmplete cOmplete the the launch launch ofof Bridford Bridford financial financial solutions’ solutions’ new new website website marks marks the the completion completion ofof a brand a brand refresh refresh and and relaunch relaunch exercise exercise carried carried out out byby fantastic fantastic media. media.

Bridford Bridford provides provides bespoke bespoke finance finance for for thethe acquisition acquisition of of Bridford’s Bridford’s Account Account Manager Manager at at Fantastic, Fantastic, Becky Becky Tipton, Tipton, prestige prestige motor motor vehicles. vehicles.

TheThe company company needed needed a brand a brand to to said: said: “Its“Its been been a pleasure a pleasure to work to work withwith TimTim andand thethe team, team, position position it atitthe at the highhigh endend of the of the motor motor finance finance market. market. building building thethe newnew brand brand intointo something something thatthat will will really really work work hard hard for for thethe company. company.

Brand Brand awareness awareness hashas been been keykey andand Fantastic Fantastic worked worked withwith Bridford Bridford to develop to develop a new a new logologo andand it’s it’s great great seesee thatthat Bridford Bridford is gaining is gaining recognition recognition thatthat will will looklook which which reflects reflects thethe company’s company’s status status as one as one of the of the taketake them them from from strength strength to strength to strength despite despite thethe current current fastest fastest growing growing trulytruly independent independent finance finance brokers brokers in the in the uncertain uncertain economic economic climate.” climate.”

UK.UK. To ensure To ensure thatthat thethe rebrand rebrand worked worked as hard as hard as possible as possible andand reached reached its full its full potential, potential, Fantastic Fantastic alsoalso planned planned andand VisitVisit thethe newnew website website at: at: www.bridford.co.uk www.bridford.co.uk executed executed a strategic a strategic marketing marketing campaign campaign for Bridford. for Bridford.

Over Over thethe twelve twelve months months Fantastic Fantastic hashas developed developed direct direct mailmail campaigns campaigns andand taken taken overover thethe management management of Bridford’s of Bridford’s media media buying buying andand advertising, advertising, building building excellent excellent relations relations within within thethe trade trade press. press.

Now Now Bridford’s Bridford’s transformation transformation is is complete, complete, Fantastic Fantastic will will continue continue to to be be thethe company’s company’s retained retained marketing marketing agency. agency.

TOGETHER TOGETHERWE WEARE ARE

08700 0870055 5520 2040 40

www.fantasticmedia.co.uk www.fantasticmedia.co.uk

Keep Keep checking checking ourour website website for progress for progress

www.fantasticmedia.co.uk www.fantasticmedia.co.uk

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Yorkshire’s Legal People Chadwick Lawrence has been providing legal advice and representation for over 160 years and now has six offices covering the West Yorkshire region. A move into new offices in Wakefield’s prestigious Paragon Business Centre prompted the law firm to review its marketing activity and Fantastic Media was appointed as Chadwick Lawrence’s retained agency.

Fantastic gave the brand an overhaul and looked to reposition the company in the region’s legal market as a true reflection of its size and expertise. Fantastic created a new brand identity, centred around the bold strapline, Yorkshire’s Legal People.

pUre

intrOdUcing yOrKshire’s legAl peOple

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law firm, chadwick lawrence, has launched its new corporate identity; ‘yorkshire’s legal people’ after an extensive re-branding exercise.

Richard Jones, Operations Director at Fantastic commented: “The work we’ve done so far really brings the Chadwick Lawrence brand up to date and into the 21st century. The next phase is to get the new brand out into the public domain!”

A strategic marketing plan is in place which includes a billboard and newspaper advertising campaign, a sustained programme of PR activity and other ongoing initiatives to build the Chadwick Lawrence brand.

Visit the new website at:

www.chadwicklawrence.co.uk

Fantastic then set to work on implementing the new identity throughout Chadwick Lawrence’s business. New stationery was produced along with a series of newspaper advertisements. Fantastic also designed and created a new website for the law firm which reflects both the company’s history and its modern day working practices.

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retail interior specialist replan and tactical pr campaign with over 25 years experience in the replan specialises in sports reta

forward thinking architect Above & Beyond has appointed fantastic media to deliver its new e-communications strategy.

Fantastic was appointed in a 6 way pitch to create a new online presence for Above & Beyond incorporating a new content managed website with email marketing.

Having particular expertise in the golf and football markets Replan is responsible for the design and fitting of numerous golf shops around the world including Harrods and Gleneagles. The company has also undertaken several UK football club shops such as Colchester United, Sunderland and Hibernian.

Above & Beyond, established in 1999, has three key service offerings: architecture, interior design and consultancy, and operates within a range of sectors including office, residential, transportation and education.

Fantastic Media will develop a website which will not only demonstrate the company’s design excellence but also the practice’s unique personality which is fun, imaginative, creative and free-thinking.

Fantastic is working to build relationships with targeted trade and regional media and the campaign will raise Replan’s profile and increase the company’s profits. Replan will be shouting about the great projects it completes on a regular basis and also commenting on topical industry issues. The PR programme is already underway and editorial will be appearing in PGA, Golf Range News, Clubhouse and Pro Shop Europe in the near future.

Andrew Stoddart, Managing Director of Above & Beyond said: “Fantastic Media’s experience of cutting edge web design, online marketing and search engine optimisation means they are the perfect agency to develop our e-communications platform.”

peAK cOnditiOn Fantastic has been doing some maintenance and update work on the website of international triathlete, Chrissie Wellington. The work will keep the website running smoothly and allow Chrissie’s latest results and interviews be uploaded. It will also ensure her popular blog is accessible to all fans. Visit the site at: www.chrissiewellington.org

Justin Easton of Replan said: We’re excited about how PR is going to boost the profile of the company. It’s easy to do great work and not tell anyone about it but we’re decided its time that everyone knew just what we’re working on.”

NEWS IN BRIEF

NEWS IN BRIEF

Andy Hobson, Managing Director of Fantastic Media said: “Above & Beyond has such a refreshing approach to architecture and interior design; they are openminded, approachable and are truly passionate about what they do and we’re looking forward to creating a website and email marketing campaign which captures the vibrancy and energy of this brand.”

A5 WeeKends Fantastic is working with client AutoBrokers to give journalists the ride of their life. An Audi A5 3.0 TDI Quattro Sport with full ABT conversion, worth a cool £52,000 is available to key journalists for the weekend through Fantastic.

AtinUm!

sUppOrt fOr leisUre develOpment hits the right chAnnel

platinum players is a new secret service and online directory specifically designed for professional footballers.

After months of brand development the website was launch by fantastic and the service is now live.

yorkshires’s biggest new development project got off the ground and attracted the television crews, with support from fantastic media.

Fantastic worked with Platinum Players to develop an exclusive online club, which footballers can join for information on the latest luxury goods, from gadgets to holidays to cars. They can use the online directory to source these items, or even take advantage of the concierge service, using Platinum Players to personally find whatever they’re looking for.

The HD One is a proposed new leisure development being undertaken by the KSDL partnership. Fantastic Media was appointed to provide integrated, strategic marketing support to bring the proposals to life. The agency employed the tactical use of a website, dedicated series’ of printed material for both local residents and potential investors, an exhibition stand and launch PR to meet the key objectives of The HD One launch project.

A direct marketing campaign will be managed by Fantastic which will issue 4500 members of the Professional Footballers Association with invitations to join this elite club, which is the brainchild of Middlesbrough left-back, Andrew Taylor. He hopes the secret service can alleviate footballers of the constant stress of exposure and press attention they incur in everyday life.

The launch took place during the summer, with plans being unveiled to the public and a formal consultation period beginning. Fantastic’s work provided the necessary information and feedback opportunities before the proposals go in for planning permission. The response to the marketing campaign was positive with regional media backing the development and both ITV’s Calendar News and BBC’s Look North covering the story.

Romi Yarwood, Account Manager at Fantastic said: “As sports marketing specialists we were able to use our experience and knowledge of the industry to guide Platinum Players through the brand development process, including the design and build of a functional, stylish website. Now the site is live we have an integrated marketing campaign in place encompassing ongoing email marketing and PR. We’re looking forward to getting stuck in and watching memberships soar!”

revs Up pr!

n has launched a sustained fantastic media. With e shop fitting industry, ail and electrical retail.

Ralph Rimmer, MD of KSDL, the company behind The HD One, said: “Fantastic worked with us as our marketing team on this project. I was impressed by the way they took our business aims and worked towards achieving them.

The creativity and teamwork displayed was outstanding not to mention the ability to turn work around within tight deadlines. The project is about to go in for planning permission and as we move forward so will our relationship with Fantastic.”

Visit the new website at:

www.thehdone.co.uk

Keep On trUcKing leeds based nationwide logistics company, Bedfords transport, has appointed fantastic media as its retained marketing agency after a competitive three way pitch.

Bedfords has ambitious five year growth plans and needed a marketing agency that could not only support the plans but be instrumental in driving them forward. Fantastic has already set about updating the Bedfords brand to reflect the dynamism of the new management team whilst maintaining the company’s heritage and family values. The next step is a major overhaul of the company’s communications with a view to increasing profitability.

A tactical plan is in place to provide Bedfords with a corporate newsletter, ongoing public relations and a new, functional website. These are all designed to build Bedfords’ new corporate identity, strengthening existing partnerships and creating new ones.

Looking forward, Fantastic Media will be implementing a strategic integrated marketing campaign to support Bedfords’ business objectives and broaden the company’s customer base over the coming months and years.

Visit the new website at:

nAme the trUcKs Fantastic Media helped client The Pink Link run a competition to name its new trucks. An email campaign asked Huddersfield people to submit a list of their local sporting heros. Out of thousands of entries, lifelong Huddersfield Town fan Sally Peckett was the winner and five new trucks will bear the names of her top 5 sporting legends.

NEWS IN BRIEF

NEWS IN BRIEF

www.bedfordstransport.co.uk

Up fOr the cUp! Man of the match Fabian Delph hands Andy Hobson a signed Leeds football after Fantastic Media sponsored the Carling Cup fixture between United and Crystal Palace.

United wound up 4 - 0 victors going through to the next round against Hartlepool, it must be the Fantastic magic!

Centenary season BeGIns WIth a

BanG! www.fantasticmedia.co.uk

Tel: 08700 55 20 40

Summer 2008

see back page

FantastIC has Grand desIGns on CareyJones International architectural practice CareyJones has been working together with Fantastic Media to develop a stunning new website to showcase its work around the world.

Pelada aPPoInts

FantastIC on InteGrated CaMPaIGn

Fantastic Media has been appointed to develop the entire marketing strategy of international football kit manufacturer Pelada.

With offices in Leeds, New York and London, CareyJones is widely recognised as one of the UK’s leading practices offering its stunning architectural excellence to clients across the globe.

Pelada creates a range of football teamwear and training wear, as well as accessories, which can be tailored to the specific needs of teams and clubs with the option of different styles, colourways and fabrics.

The new site at www.careyjones.co.uk showcases the company’s work from its three international offices and acts as a central hub to share information and designs with its clients through a bespoke client exchange area, designed by Fantastic Media.

Fantastic created the company’s brand and logo, and is implementing a strategic campaign to take the brand to market across a variety of media channels, including digital, direct mail, event management and PR.

Careyjones.co.uk includes a range of features to enable the practice to exchange information with its clients and engage the community in its sustainable development projects.

As part of the appointment, Fantastic Media has also built a unique e-commerce website for the company on which visitors can not only browse and select various styles of kit, but also use an interactive kit creator to drop on sponsors logos, team numbers and club crests.

Andy Hobson, Managing Director of Fantastic Media said: “CareyJones creates some of the most spectacular buildings in the world and we’re looking forward to creating a website which captures the vibrancy and energy of its brand.”

James Cook, Account Manager at Fantastic Media said: “Working with Pelada is an exciting opportunity to help create a new brand and take it to an international market using both above and below the line methods.

“We always employ a results driven approach to all our clients and Pelada is a great opportunity to showcase how different communication and marketing strategies can integrate to produce a cohesive campaign which not only builds brand identity and reputation, but drives and increases sales and customer satisfaction.”

Paul Rufus, Marketing Manager at CareyJones added: “It is imperative that our website reflects our personality, vision and innovative approach to architecture. We chose Fantastic Media because the team has both the technical ability and creative flair to communicate this to our clients.”

to find out how Fantastic Media can help take your brand to market, call us today on 08700 55 20 40 or email info@fantasticmedia.co.uk

The website showcases an array of residential, commercial, educational and cultural projects by CareyJones as diverse as Clarence Dock in Leeds, Indig02 at The O2 Arena in London, 18th Street Subway in New York, Northern Ballet School and the Victoria Quarter in Leeds. to find out more, go to www.careyjones.co.uk

straIGht In at no.26 Fantastic Bursts into yorkshire’s top agencies!

Fantastic has been named in the Yorkshire Post’s Top 40 PR and Advertising companies across the region.

Listed at 26 in only our second year of trading, the placing is further indication of the success we have enjoyed since our inception in 2006.

The last 12 months have been an exciting time for Fantastic with recognition coming from a variety of quarters: Yorkshire Business Insider listed Fantastic among Yorkshire’s top 20 marketing agencies and design bible ‘The Drum’ placed us among the North’s leading agencies.

leeds UnIted

Awards and nominations have also come flooding our way, with the Yorkshire Digital Awards and Business Rising Star and Young Business Person of the Year at the Huddersfield Examiner’s Business Awards.

The Yorkshire Post runs the Top 40 PR and Advertising Companies survey annually in association with Leeds Metropolitan University.

Andy Hobson, Managing Director of Fantastic Media, said: “To be recognised among Yorkshire’s most established agencies by the region’s most respected newspaper is an indication of how far we have come in such a short space of time.

“Much of our success is due to the fact we never rest on our laurels and we are always striving to improve. 2008 will see us grow even more and we are looking forward to developing existing and new accounts.”

Goes FantastIC see back page

Introducing

Search Engine see back page

from

Marketing

leeds UnIted

Introducing

Search

Goes Fan-tastIC! leeds United went global in its search for its biggest fan, with a little help from Fantastic Media and a new website at www.thegreatestfansintheworld.com.

Engine

Developed by Fantastic, the site asked fans all over the world to register their support of Leeds United, with the chance to win an all expenses paid trip to Elland Road on matchday in association with Leeds Bradford Airport.

Marketing

The site attracted over 8000 entries from fans in countries as far away as Australia, Azerbaijan and even Afghanistan, with Norway coming out on top with nearly 18% of registrations.

The lucky winner was Leisa Simpson from Coffs Harbour in Australia who won a trip for two to attend Leeds final home league game of the season along with a seven-night stay in Leeds, a meeting with manager Gary McAllister, a tour of the Elland Road stadium, and tickets for the Members End of Season Awards Dinner.

Fantastic Managing Director Andy Hobson said: “The initiative by Leeds was a great idea and we’ve seen fans from all over the world registering their details.

“People have a strong connection to their football clubs, no matter where they are in the world, and this promotion is a great way for Leeds United to connect with their fans in every corner of the globe.”

Leisa will be bringing her husband Stephen, a lifelong Leeds United fan who visited Elland Road in 1991 when he also managed to meet the great Billy Bremner.

Centenary season BeGIns

WIth a BanG!

search engine marketing is fast becoming a major tool for companies looking to actively market their businesses to an international audience. having a great website is undoubtedly a core element of any modern business strategy, but even more critical is the need for a healthy listing on the key search engines so that visitors and customers can find a website online amongst the thousands of competitors.

Fantastic Media’s Search Engine Marketing service ensures that the highest possible ranking is achieved within Google, Yahoo!, MSN Live Search and the other leading search engines.

Fantastic’s optimisation process aims to drive online traffic but ultimately the key objective is to increase sales.

At Fantastic Media, we are flexible in our approach to providing Search Engine Optimisation and Marketing solutions. We look to discuss each client’s specific requirements individually and then recommend a search engine optimisation plan that will suit the budget available.

Fantastic Media’s Search Engine Marketing (SEM) strategy is flexible, with a range of techniques to suit most budgets and meet each company’s personal criteria.

We offer a wide range of services to choose from, including: Fantastic Media has helped huddersfield town’s 100th season get off to a flying start.

The ‘Century of Loyalty’ created by Fantastic was used in the pre-season centenary campaign, which has resulted in the sale of 16,000 season tickets; Town’s largest pre-season ticket sales figure for 35 years.

Earlier in the month, Fantastic was unveiled as new stand sponsors at the Galpharm Stadium; home of Huddersfield Town. The five year deal cements the relationship between the club and the agency.

Huddersfield Town FC was formed in 1908 and undertook a six week campaign to create a buzz and excitement around the town about its 100th year as an association football club.

Romi Yarwood, Account Manager at Fantastic Media said: “We’re thrilled that our designs were well received and played a part in those bumper ticket sales. Obviously as stand sponsors we’re looking forward to a full house at all home games in the coming centenary season. Let’s make it a season to remember!”

As part of the campaign, Fantastic’s original designs were used on billboards in the town along with radio and TV ads. They were also produced as banner posters, brochures and flyers which formed the basis of a guerrilla marketing campaign throughout Huddersfield.

FantastIC FIzzes at aWards CereMony Champagne corks were popping when the Fantastic team scooped two trophies at the huddersfield examiner’s Business awards.

We walked away with New Business Rising Star of the Year and shy and retiring Managing Director Andy Hobson picked up Young Business Person of the Year!

Reflecting on the agency’s achievements, Andy said: “These are exciting times for the Fantastic team and we are going from strength to strength. We have achieved so much in such a short space of time and are looking forward to getting a bigger trophy cabinet soon!”

Andy Hobson collects the awards from Harry Gratian

TOGETHER WE ARE

search engine optimisation Pay per Click email Marketing Price Comparison shopping affiliate Marketing display (Banner) advertising

Fantastic Media, also have a unique offering when it comes to search engine optimisation – if we don’t get our clients onto the first page of the search engines, they don’t pay us!

If you would like to talk to Fantastic Media about how search marketing can help your business reach more customers, contact us on 08700 55 20 40 or email search@fantasticmedia.co.uk

FantastIC,

Freestyle FootBall!

Fantastic Media has been showing off its silky football skills with Billy Wingrove, one of the world’s leading freestyle football specialists.

Billy visited Fantastic’s offices in Leeds to take part in a video shoot to support the launch of new international sports kit brand Pelada, created and managed by Fantastic Media.

Richard Jones, Fantastic Media Operations Director said: “Billy Wingrove is in demand all over the world for his phenomenal skills as he is one of the most famous names in freestyle football.

“His talent and dedication is a perfect match for our new client brand and we are sure his skills will capture the imagination of footballers everywhere.”

oPtIMUM Brand laUnCh Fantastic Media has been appointed by optima legal, the multi jurisdictional legal firm with offices in Bradford, newcastle and Glasgow.

Fantastic was appointed in a three way pitch with a brief to create a new brand for the company which incorporated its unique service offering, a corporate website, a company-wide intranet, office signage and all company stationary, as well as communications strategies for internal and external audiences.

Andrew McCarthy, Strategic Planning Director at Fantastic Media said: “The whole agency has enjoyed working closely with the Optima Legal team on what has been a huge project.

“The rebrand had to be undertaken within tight deadlines and required a very close working relationship with Optima Legal’s own marketing team. Together we have delivered a fully integrated marketing and communications platform to reposition Optima Legal and help the company continue to lead its market in integrated and innovative legal solutions.”

Mark Tosetti, Marketing Manager for Optima Legal added: “Fantastic Media really took time to understand our business, and proved from the outset that they were committed and serious about working with our Firm.”

Billy Wingrove with the Fantastic team

Richard added: “As an agency, we specialise in taking new brands to market and to be able to work with someone such as Billy, whose skills and profile are known around the world, is a real benefit to creating the right buzz any new brand needs.”

Fantastic has been retained by Optima Legal to continue working with the company’s marketing team on a range of internal and external communications strategies for 2008.

To find out more about Billy Wingrove, visit www.billywingrove.com To discuss how Fantastic can help take your brand or product to market, call us today on 08700 55 20 40 or email info@fantasticmedia.co.uk.

For more information on Optima Legal, please visit www.optimalegal.co.uk.

MakInG

FantastIC MedIa “eqUIPes” PFa

WIth a neW onlIne store

the World

a Better

PlaCe!

Fantastic Media is doing its bit for better community relations with a new brand strategy and website for Community accord, a mediation provider helping competing communities, businesses and organisations reach agreement and compromise.

Based in Bradford, Community Accord is one of the largest mediation services in the UK, delivering a comprehensive range of services to suit the needs of a growing number of customers within the private and public sector who require dispute resolution services, public and private facilitation and a range of training courses covering essential and advanced mediation, facilitation and negotiation skills.

Community Accord’s new website will not only act as an information and contact resource for members of the public, but will also offer training and advice to volunteer mediators hoping to bring the company’s positive approach to neighbourhood relations to their own communities. Using Fantastic Media’s own Client Exchange product, qualified and trainee mediators will be able to share a host of valuable resources such as video, questionnaires, course material and case studies.

Tim Cross, Senior Web Developer at Fantastic Media said: “Community Accord is a tremendous organisation which holds the success of its communities close to its brand values, and as such, it is a very rewarding experience to work with a client which is as focussed and committed to delivering positive benefits to people all over the UK. “Everyone at Fantastic has enjoyed working with the team at Community Accord in creating a brand which encapsulates the organisation’s values, and in developing a website which will not only engage and train a new generation of mediators, but will provide a contact point for anyone who is experiencing difficulty or arguments with a neighbour, work colleague or even an organisation, and who may previously have had nowhere to turn to.”

If your company is interested in developing it’s community relations and you would like to discuss your strategy with Fantastic Media, call us today on 08700 55 20 40 or email info@fantasticmedia.co.uk.

Andy Hobson and Ian Mellor

Fantastic Media has been appointed to develop a new e-commerce website for the Professional Footballer’s association.

The new website, called My Equipe, offers a range of Adidas football equipment, from balls and boots to team kits and training wear.

Fantastic is also developing an online interactive kit creator to allow visitors to design and create their own personalised team wear in a selection of colours and styles.

Ian Mellor, Commercial Executive at the PFA said of the appointment: “Fantastic Media is well known for its expertise in sports marketing so they were an obvious choice for us in this development.

“As representatives of professional footballers at every level, the PFA is able to offer the very best equipment and latest developments in training and match wear directly to footballers all over the world.”

Andy Hobson, Managing Director at Fantastic said: “Working with the PFA is a great honour for Fantastic and being able to develop the organisation’s online store is an exciting opportunity for us to bring our technical ability to what will be a very high profile website.”

Fantastic Media has firmly established itself in sports marketing having developed websites for Olympic medalists Katherine Merry, Linford Christie and Darren Campbell, as well as its ongoing relationships with Leeds Rugby, Huddersfield Town and Huddersfield Giants. www.myequipe.co.uk/

neWs In BrIeF // kelvic recruitment Fantastic Media has designed and developed a new website for Kelvic Recruitment, a recruitment agency with offices in Huddersfield and Bradford serving industrial, logistics, commercial and skills and technical markets. www.kelvicrecruitment.com

2Flow Ever the coolest people in the room, Fantastic Media has created a new website for 2Flow, manufacturers of a specialist liquid coolant to help the international drinks industry provide ‘extra cool’ drinks. www.2flow.com

a “razor” sharP event Fantastic Media joined forces with some of its football heroes to help raise money for the dominic rodgers trust in aid of carbon monoxide awareness.

The ‘You are a Legend’ event pitted teams from around the UK against each other with the chance to play in a grand final against a celebrity team of ex-professionals from Liverpool including Bruce Grobbelaar, John Aldridge, Dave Watson, Ian Rush, Jan Molby and Neil ‘Razor’ Ruddock.

The charity event, in which Fantastic Media were Official Sponsors, took place at Huddersfield’s Soccer City and was followed by an evening reception at the Galpharm Stadium, home of Huddersfield Town, where Neil Ruddock and comedian Jimmy Bright were both on hand to entertain guests in their own inimitable style.

The Dominic Rodgers Trust was set up

by Stacey Rodgers after her 10 year old son died from carbon monoxide poisoning. Stacey has since been a driving force in raising awareness among the public across the UK of the dangers of carbon monoxide poisoning and has even been recognized by the Government’s Health and Safety Minister.

Tim Cross, Fantastic Media’s Senior Web Developer and star striker said: “It was a great event in aid of a fantastic charity so we were more than willing to display our skills in competition.”

P.S. The Fantastic Media team was knocked out in the first round!

heroes are Made here

at FantastIC Fantastic Media has been helping create heroes (again!) having developed the brand and marketing strategy for Pitchero, a new social platform designed for sports clubs of all sizes to create and manage their own interactive websites.

Pitchero provides football and rugby clubs with a free customised website, through which they can host videos, photo galleries, post team news, match results and fixtures, and even track their season’s progress with automatically updated league tables.

Fantastic was appointed to create a brand for the platform which captured the essence of semiprofessional and amateur sport, and the enjoyment its participants gain from playing for their local teams.

Pitchero is the brainchild of Mark Fletcher and Jon Milson, two recent university graduates who identified an opportunity to combine the popularity of social networking with their passion for grassroots sports.

Interest in the new site has already come from rugby and football clubs across the region, with teams in Leeds and Huddersfield amongst the first to use the free site-builder service. With its video and photo capability, Pitchero allows players to showcase their talent across the club, league or entire Pitchero network, and enables member clubs to enjoy a level of online media exposure and capability, usually enjoyed by professional clubs.

Fantastic Media Strategic Director Andrew McCarthy added: “Conceptually, Pitchero blew us away when Mark and Jon presented it. Creating a brand for such a powerful concept is the kind of challenge every agency craves: we’re delighted to be onboard and see how far we can take this venture.”

Managing Director Mark Fletcher said: “The branding and design work developed by Fantastic perfectly encapsulates the Pitchero proposition. It’s great to see our concept come to life after months of development, with such impact.”

For more information on Pitchero visit www.pitchero.com

Mark Fletcher & Jon Milson

Bridford Managing Director Tim Marlow

BrIdFord FInanCe solUtIons

aPPoInts FantastIC

Fantastic Media has been appointed to create and manage the strategic marketing of prestige automotive finance specialists, Bridford Finance solutions.

As one of the UK’s leading finance brokers, Bridford Finance Solutions specialise in the financing of prestige and luxury vehicles from some of the world’s most desirable vehicle marques. With over 10 years experience at the high value end of the vehicle market, Bridford’s reputation has been built on its dedication to providing personalised customer service and one-to-one customer care.

Becky Tipton, Account Manager at Fantastic Media said: “We’re looking forward to working closely with Bridford’s management team to create a marketing programme which not only excites its clients and potential customers, but also positions the company as the provider of bespoke financial solutions for customers who enjoy the very best the automotive world has to offer.

Bridford has appointed Fantastic to conduct a strategic 12 month marketing plan for the business, incorporating a full-service across a range of media channels.

“Fantastic’s experience in the luxury and prestige vehicle market with clients such as Overfinch and Autobrokers enables us to add real value and insight into Bridford’s marketing strategy and we are delighted to add another exciting client to our growing portfolio.”

neWs In BrIeF // Pretty in Pink Fantastic Media teamed up with client The Pink Link in helping to raise money for Cancer Research as part of the company’s annual Pink October fund raising events. The Pink Ball raised £21,000 for charity, helped a little by an England football shirt signed by Alan Shearer and donated by Fantastic Media raising over £400! www.thepinklink.co.uk

Bagxpress Ecommerce continues to be in high demand with Bagxpress appointing Fantastic Media to design and develop a new online store for the designer luggage and bag retailer. www.bagxpress.co.uk

www.fantasticmedia.co.uk

Tel: 08700 55 20 40

November 2007

T: 08700 55 20 40 www.fantasticdisplays.co.uk

SHEARER SIGNS FOR FANTASTIC Former England and Newcastle United Captain Alan Shearer unveiled a different kind of team as the Premiership's record breaking goal scorer officially opened Fantastic's new offices.

FORMER SAATCHI & SAATCHI

MANAGER JOINS THE

FANTASTIC

EXPRESS The appointment is another high profile addition to the agency; Andrew McCarthy’s CV includes a wide-range of marketing experience earned over a ten-year stint in the capital.

Andy Hobson, Managing Director of Fantastic Media™, commented on the new relationship: “The appointment of Andrew is a logical step in our development. We’ve always had a ‘results-driven’ philosophy and Andrew’s experience and insight will be an important addition to our offering.”

The continued growth and success of the agency is obviously attractive to outside staff. It’s no secret that success breeds success and I’m looking forward to announcing further appointments in the near future… watch this space!”

Formerly an Arthur Andersen consultant, Andrew McCarthy worked closely with WPP over a five year period, supporting more than thirty of the group’s acquisitions within the marketing services sector. Agency life began at Saatchi & Saatchi where his major clients included Hewlett Packard Europe, LloydsTSB, Diageo brands and Lexus. After leaving Charlotte Street, McCarthy added Direct Marketing experience at Wunderman on the Ford of Europe account.

“I add an unusual combination of agency, consultant and client experience.

Certainly, many of our SME clients want input from somebody who’s faced similar challenges and built their own businesses and strong brands, through integrated strategic planning. This is an exceptional opportunity to work with an ambitious agency and their equally ambitious clients.”

Pictured with Managing Director Andy Hobson, Alan was presented with a Fantastic Media™ football shirt as he visited our offices in Leeds and spent the day meeting our team and finding out more about the work we produce for our clients. Andy Hobson said: "Alan Shearer is an absolute legend, not only in English football but all over the world, and to have him visit us at our office and take the time to find out more about us was a great experience."

Alan graciously spent some of his visit signing a variety of items (including our pool table), and if you'd like to get your hands on a Fantastic brochure signed by the man himself, email us at: touchedbythehandofsiralan@fantasticmedia.co.uk.

10 lucky winners will receive a signed Fantastic Media™ brochure, and if you ask us to brief on your marketing, digital or design requirements, you will go into the hat to win one of five signed footballs!

FANTASTIC BREAK INTO TOP 20 Fantastic Media™ has been named as one of Yorkshire’s leading marketing agencies by influential business magazine Insider.

Fantastic is listed 20th in Insider’s 2007 review of the creative industry in Yorkshire, after only one year of trading, and we are seeing stars after being placed in such good company.

Andy Hobson, Fantastic Managing Director said: “It’s a huge achievement for us to be ranked in the top 20 agencies in Yorkshire, especially when we are only a year old!

“Insider’s survey of the largest marketing agencies in Yorkshire is an in-depth analysis of the region’s industry and shows we are moving in the right direction.

“Our position is a huge credit to the Fantastic team for its creativity and dedication to client accounts since we began in January last year, with new accounts coming on board all the time, we’re confident we’ll be in the top 10 in 2008!”

www.streetathletics.co.uk/insider

FANTASTIC

LAUNCH LINFORD SPRINTS INTO FANTASTIC Olympic champion Linford Christie sprinted into Yorkshire to shoot an exclusive video for his Street Athletics 2007 programme with Fantastic Media™.

Linford visited Fantastic’s offices in Leeds to shoot a video introduction for the Street Athletics 2007 website, welcoming visitors and competitors to the organisation’s events.

Fantastic Media™ has developed the website at www.streetathletics.co.uk which acts as an information point for participants and spectators, with a media room, music player and live updates of results forming part of the site. Street Athletics is the brainchild of Linford Christie and Darren

Campbell. The programme aims to take the thrill and excitement of athletics to inner city areas around Britain, encouraging young people to take part.

Dan Phillips, Client Service Director at Fantastic said: “We developed the Street Athletics website in 2006 and 2007. With the event proving a huge success, we’re excited to be supporting Linford and Darren and the rest of team in creating enthusiasm and involvement in athletics

FANTASTIC

the width and breadth of the country. With more events this year in more locations, even more peoplel were able to take part.

Street Athletics events took place across the UK with a Grand Final for the regional winners staged in Manchester.

For more information, call Fantastic Media™ on 08700 55 20 40 or email: info@fantasticmedia.co.uk www.m8group.net/insider

MANAGED E-MARKETING TOOL

Fantastic Media™ has launched its new email tracking and reporting tool INBOXPRO, allowing organisations to track and measure the effectiveness of their e-marketing campaigns down to individual recipients.

INBOXPRO offers a complete and flexible on-line software solution that not only assists in creating, managing and delivering effective email marketing campaigns, but also providing fully tracked reports.

Managed email marketing isn't just for big brands, but any organisation which wants to communicate with its target market, whether to increase brand awareness, promote a product or increase sales and profits. If you are looking for a low cost, highly effective way to get your message across, then INBOXPRO can help.

GET MOTIVE8’D Fantastic has been limbering up and practising its stretches with a new website for Motive8, the personal training and gym design company.

From bespoke and stylish health and fitness design to personalised and professional service, www.m8group.net, offers everything for the well-toned individual to those who are less firm, more flimsy (not at all like the Fantastic team!)

The site uses strong stylised photography and employs the curves of the Motive8 Group logo to present the visitor with a user friendly, informative and interactive digital experience.

As well as learning about the Group's activities across its Corporate, Schools and Gym Design service, including interactive Flash case studies, visitors can also sign up Motive8's excellent E-Training programme which offers advice, nutritional information, exercise programmes tailored by goal and continual weekly telephone contact with one

INBOXPRO by Fantastic Media™ is a powerful email marketing solution providing a variety of flexible, low cost, fully tracked email marketing campaigns for the small and medium (SME) businesses that require fast results on a limited budget. The communications tool enables you to target your customers with relevant, personalised messages that are received, understood and most importantly acted upon.

of the company's highly qualified and sickeningly fit trainers!

Tim Cross, Senior Developer within Fantastic's digital department, putting aside his protein milkshake for a moment, said: "The Motive8 website is a great resource for anyone interested in health and fitness, whether they are a corporation looking to maximise the opportunities for modern gym design in their organisations, or an individual looking to improve their fitness."

"The Motive8 team help users set and more importantly, stick to, realistic goals, all through the website."

Manage, manipulate and track the results of your email marketing campaigns at every stage of the process.

Our easy to use online software enables you to create, manage and deliver targeted, personalised, relevant messages to your audience, which in-return can be highly rewarding. The builtin reporting tools, instantly informs you of who's clicked on the message, when and what action was taken - so you strengthen your strategies for even more powerful results.

For more information, call Fantastic Media™ on 08700 55 20 40 or email: info@fantasticmedia.co.uk

FANTASTIC APPOINTMENTS

Fantastic has appointed five new faces to our team, working across a range of services within the agency on a wide variety of client accounts.

Managing Director, Andy Hobson said; “Great agencies are built on great people, and our team is creating work which is recognised by our clients and our peers as being striking, original, and ultimately successful in supporting client objectives.”

INBOXPRO isn't just about closing the sale. It's about welcoming new customers, gathering information, cross selling, retaining existing customers and much more. With built-in links embedded into your message, your audience is never more than one click away from your website.

Start tracking your leads today from only 1p per email with InBox Pro...

For more details call:

Romi Yarwood

Account Manager

Becky Tipton

Agency Manager

Yee Lok

Junior Designer

Chris Kemm

Junior Web Developer

Mark Cullen

Senior Web Developer

08700 55 20 40

MASSIVE SAVINGS ONLINE - www.shopukdirect.com

FANTASTIC BROCHURE Hot off the press is the latest brochure from Fantastic Media™.

www.logicaltelecom.co.uk/insider

LOGICAL REACH FOR THE STARS Logical Telecom has appointed Fantastic Media™ to help the company develop its brand and run its strategic marketing activity.

Logical Telecom, based in Leeds, which specialises in business communications for all sizes of organisations, including Emap’s regional radio stations across the country, was formed by business partners Phil Pinder and Paul Sharman in 2000.

Fantastic is redeveloping Logical’s web presence and online business offering while also putting strategic marketing and media activities into place, promoting key areas of the company’s specialist knowledge including mobile and fixed line communication solutions.

Phil said: “We have come a very long way in a short period of time and our strategic partnerships and client list is testament to this. Communications

technology is constantly changing and many companies are left confused, not only to what is available, but also to what is suitable.”

Paul added: “Working together with Fantastic, we will be promoting our knowledge as much as our products, helping to clarify the options available to companies, whether they are re-examining their telecommunications needs, looking to establish a mobile office or even moving to brand new premises.”

Dan Phillips, Client Services Director at Fantastic said: “Logical Telecom is a superb account win for Fantastic. We enjoy working with the entire team at Logical in building their brand and raising the profile of the company.”

If you would like to talk to Fantastic about your marketing needs, call us today on 08700 55 20 40 or email: info@fantasticmedia.co.uk

OVERFINCH LEEDS GEAR UP WITH NEW ONLINE MARKETING STRATEGY

Leading Range Rover specialist Overfinch Leeds is gearing up with a new website and digital marketing strategy from Fantastic Media™.

The new site at www.overfinchleeds.co.uk features the company’s highly sought after Range Rover Sport and Vogue packages, including styling, performance and wheel upgrades, as well as a latest vehicle catalogue and gallery section.

With 30 years experience, Overfinch is dedicated to enhancing the world’s best luxury 4x4 with a continuous R & D programme, top class production facilities and refined designs.

The website allows visitors to take a virtual tour of an Overfinch vehicle, with interactive Flash guides to individual enhancement packs including 22” Supersport alloy wheels, power upgrades, Aero exterior styling kits and individually tailored interiors. www.overfinchleeds.co.uk/insider

Visitors can also view the current Overfinch stock list and take in the finely engineered beauty of the Overfinch Range Rover series in an online gallery.

Kevin Sloane, Managing Director of Overfinch Leeds said: “The new website really does justice to the Overfinch brand. Visitors to the site will enjoy the bespoke features and high quality photography that Fantastic has employed to create a luxurious, quality and unique feel to the site.

“Overfinch Leeds is quickly establishing a reputation as the place to come for individually tailored Land Rover packages, with a growing demand for prestige and exclusive vehicles among our customers.”

If you would like to talk to Fantastic about your marketing needs, call us today on 08700 55 20 40 or email: info@fantasticmedia.co.uk

Featuring a selection of work for brands including Nike, CragRats, C&J Antich and AutoBrokers, the brochure is a showcase for Fantastic Media™’s creative abilities.

With examples of advertising, digital, packaging, marketing collateral and promotions, the Fantastic Media™ brochure is available now.

Please call 08700 55 20 40 or email dan@fantasticmedia.co.uk to request your copy.

FANTASTIC

42 UNDER FORTY TWO

ACHIEVEMENT Fantastic Media™ MD Andy Hobson has been chosen as one of Yorkshire’s leading young entrepreneurs by the region’s foremost business magazine.

Yorkshire Business Insider named Andy in its annual ‘42 under forty-two’ feature, identifying 42 business leaders under 42 years old as ones to watch.

Andy, sprightly at only 35, from Huddersfield, set up Fantastic Media™ in January 2006, and has since doubled the company’s size and moved into brand new premises, developing an impressive client list in the process, with CragRats, Huddersfield Town and Giants, C&J Antich, and Leeds Rugby among them.

Andy said: “To be recognised as one Yorkshire’s top businessmen is very flattering, especially when you consider the company you’re in! Fantastic Media™ has enjoyed a tremendous first year and we are looking forward to taking the company, and our clients, onwards and upwards.”

Andy began his career with Tarmac Facilities Management in London looking after such brands as the Arrows F1 Racing Team and the national food chain Prêt a Manger, before joining TSA (now SFX) to manage accounts directly within the football division, working with such brands as David Beckham, Michael Owen and Alan Shearer.

Andy was also assigned to Sampdoria Football Club in Genoa to work on increasing revenue streams within the stadium which in turn led to him joining Bolton Wanderers to help manage the building of the £38m Reebok Stadium.

For further information, call us today on 08700 55 20 40 or email: info@fantasticmedia.co.uk www.shopukdirect.com/insider

O LYM P I C M E DA L L I S T LAUNCHES AT H L E T I C S M E N TO R I N G

W E B S I T E

FANTASTIC BRINGS TAILORED ELEGANCE TO THE WEB

www.elitementor.com/insider

A new website from Olympic medallist Katherine Merry which guides potential athletes through the ups and downs of professional athletics has been developed by Fantastic.

Elitementor.com offers personal guidance from World and Olympic medallists from a variety of sports to help and support all sportspeople achieve their full potential.

Katharine, former World number one and Bronze medallist in the 400m at the Sydney Olympics in 2000, said: "Athletics is a tremendously rewarding career but to be successful in any sport takes a huge amount of dedication and commitment. I think it is vital that all athletes, at whatever level, have access to advice from the people who have undertaken the same journey and delivered medals."

"Elite Mentor offers personal one to one advice from some of Great Britain’s best ever athletes on everything from nutrition, motivation, training and recovery, through to personal insights into the life of a professional athlete."

The appointment of Fantastic Media™ to develop Elite Mentor follows the company's digital and marketing development with Linford Christie and Darren Campbell on the 'Nuff Respect street athletics programme, and Fantastic's ongoing retained relationship with Leeds Rugby, Huddersfield Town and Huddersfield Giants.

Richard Jones, Operations Director of Fantastic said: "Elite Mentor is a superb service for athletes at all levels with advice, guidance and insight from medal winners like Katharine. It is an invaluable tool for any sports person.

"Fantastic is developing an excellent reputation for its work in sports marketing and branding, and we understand the area better than most. We are working with some of the country's top sporting stars and clubs on a range of projects tailored to their specific markets."

For further information, call us today on 08700 55 20 40 or email: info@fantasticmedia.co.uk

Fantastic Media™ has brought sophisticated tailoring to the web with the launch of Shop UK Direct, a new ecommerce website offering suits and formal wear for every occasion.

The website, at www.shopukdirect.com, offers a range of high quality suits and evening wear from only £70, jackets and blazers from £100 and trousers for £45.

With suits coming in pure wool and wool mixes, and available in a range of sizes and styles including single breasted, two or three button, slanted or straight pocketed, pinstripe, check or solid colour, the website caters for every conceivable taste and budget.

Richard Jones, Operations Director of Fantastic Media™ said: “Shop UK Direct is a great example of the possibilities of ecommerce on the web, offering a high quality product at prices which cannot be matched on the high street.

“We see more and more businesses taking advantage of doing business on the web and Shop UK Direct is a smart example of how companies can maximise their commercial opportunities on the internet.”

The website – www.shopukdirect.com is online now. If you’re wardrobe could do with a makeover, visit Shop UK Direct and see for yourself the savings on offer.

If you would like to talk to Fantastic about ecommerce solutions and online marketing, call us today on 08700 55 20 40 or email: eshop@fantasticmedia.co.uk

FANTASTIC MAKE ALL THE RIGHT

www.fantasticmedia.co.uk/insider

MOVES

Fantastic Media™ is jumping with joy having settled into its brand new offices in Leeds.

Located just off J27 of the M62 with easy access for Leeds, Bradford and Manchester, Fantastic’s new abode features three meeting rooms with floor-to-ceiling soundproofed glass walls to welcome our clients and woo new ones, a digital and creative studio to house our growing team, a dedicated photographic studio, a print finishing suite to make sure our work is ‘just so’ and a pool room…yes, we are open to challenges!

The move, which was undertaken in one weekend to avoid any disruption to client services, has the entire creative and management team buzzing with excitement, which will culminate in us taking over the World!

Managing Director Andy Hobson said: “We expanded rapidly in 2006 thanks to the commitment and creative vision of our team and we are all very excited to move into stylish and modern offices which better reflect our personality and attitude to serving our clients with Fantastic creative marketing.

“We have a work environment where we love to welcome our clients through the doors and we are sure they will be inspired by our new surroundings. We are producing outstanding work for some of the world’s leading brands and we have a location to match.”

Call us today for a chat on 08700 55 20 40 or email: info@fantasticmedia.co.uk

REFRESHED REDEFINED

REPLAN REVISED

FANTASTIC BANGS IT'S

'DRUM' Hot on the heels of making Yorkshire's top 20 marketing agencies, Fantastic Media™ has been recognised as one of the North's leading agencies by design industry magazine 'The Drum' - all after only one year of trading.

The North of England Design Consultancy of the Year awards, run annually by The Drum, recognises the cream of design talent across the North and Fantastic has been recognised in the magazine's Financial Poll which assesses design, turnover and growth.

Andy Hobson, Fantastic MD said: "Fantastic's first year has been hugely rewarding and we are attracting more and more clients in our unique approach to their businesses.

"The Drum is widely recognised as the industry's leading media title and to be listed among the North's top agencies is testament to what we have achieved over the last twelve months.

REDESIGNED

www.getyourheadroundit.co.uk/insider

FROM DRAGONS DEN TO A FANTASTIC WEBSITE Fantastic has never been afraid of bullies, and so it was with great pleasure we teamed up with Huddersfield puppeteers The Wright Stuff to develop its new website, fresh from the company rejecting multi-millionaire Peter Jones’ financial overtures on the hit BBC2 show Dragons Den. Steve Wright, the man behind Bez and a cast of other colourful characters at the Wright Stuff, chose Leeds-based Fantastic Media™ in a three way pitch to develop Get Your Head Round It, an interactive educational website broadcasting videos which support the National Curriculum.

The site, www.getyourheadroundit.co.uk, is a subscription-based site targeted at schools, youth groups and institutions and uses the Wright Stuff cast of characters to inform and entertain viewers on subjects as diverse as citizenship through to sexual health.

International shop fitting company Replan has appointed Fantastic Media™ to create a strategic marketing campaign across a variety of sectors.

Replan, whose clients include Harrods and the Millennium Stadium in Cardiff, have tasked Fantastic with creating a platform of marketing strategies to increase service use among existing customers and attract new business in previously untapped sectors.

Duncan Rynehart, Fantastic’s Creative Director said: "Replan is an exciting account for Fantastic as they enjoy taking part in the creative processes we undertake in strategising new marketing activities.

Richard Jones, Operations Director at Fantastic said: “Get Your Head Round It is an inspiring service which Fantastic is delighted to be involved with.

“The website is a superb combination of unique and exciting ideas and leading edge web development technology.”

"We're looking forward to working with another company which doesn't believe in resting on its achievements and furthermore drive forward in creating new and challenging markets."

If you would like to talk to Fantastic about your marketing needs, call us today on 08700 55 20 40 or email: info@fantasticmedia.co.uk

wearefantastic.co.uk

CREATIVE COMMUNICATIONS AND STRATEGIC MARKETING Call: 08700 55 20 40 Email: info@fantasticmedia.co.uk

www.replan.com/insider

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Fantastic Media appoints Business Development Manager Fantastic Media has appointed Jane Cullinane in the newly created position of Business Development Manager.

Jane will be responsible for the development and implementation of strategic plans that will maximise the profits and growth of Fantastic Media. She will also be accountable for the identification, development and winning of new clients, whilst working closely with the marketing and media departments in order to achieve and exceed current clients’ requirements.

Previously to joining the Fantastic Media team, Jane gained a BA Hons degree in Business & Marketing from the University of Huddersfield in 2000, where during this time she took part in a year long placement scheme and worked as a Marketing Manager at Hewlett Packard in Vienna. After completing her studies in the UK, Jane was then employed in the same role at Sun Micro Systems in London.

Following this, Jane returned to Vienna where she fulfilled the position of UK Marketing Manager for Phillips in the Speech Processing Division. She then came back to England and was employed as a Business Development Manager at marketing agency Blue Ginger where she secured many key accounts.

About the appointment, Managing Director Andy Hobson says, ‘we hired Jane to support both new business generation for Fantastic Media, and also to drive key relationships for current and prospective clients through the implementation of various business development and marketing initiatives. I believe she will be a key asset to the team and we are all looking forward to working with her.’

The Fantastic Media team join in the party!

A great day was had by all on Friday March 17th as the Fantastic Media team not only celebrated St Patrick’s Day, but also Chloe’s birthday.

Chloe, our Media Executive who takes care the advertising and PR roles within the company celebrated in style as she adorned the St Patrick’s Day hat and got into the spirit of the traditional Irish day.

The rest of the team then decided to take a piece of the action and have their photo taken wearing the famous Guinness

hat, although Kieran didn’t look too impressed when he tried it on!

Chloe who joined Fantastic Media in December after graduating from Lincoln University with a BA Hons in Public Relations and Advertising says, “It was good fun to celebrate my birthday and St Patrick’s Day together, though as I am not a Guinness drinker, wearing the hat will be as far as my celebrations go!”

An executive day out for the FM team!

It was a bubbly day for the whole Fantastic Media team as everyone enjoyed a staff day out to warm up for the World Cup and watch local football team Huddersfield Town at the Galpharm Stadium.

Fantastic Media had the use of its own private executive box, which the company has used for the whole season to entertain clients and also hold meetings in the room which overlooks the football pitch.

Andy Hobson decided to treat the team to watch a Huddersfield Town FC match which everybody enjoyed, especially when he cracked open the Fantastic Media champagne.

Huddersfield Town FC is currently one of Fantastic Media’s clients, and the

company carries out all the branding, marketing and promotional activities including hosting the club’s dedicated website for example.

Richard Jones, Fantastic Media’s Operations Director says, “Our executive box is normally used for corporate occasions, however as the World Cup is upon us and the team has been working hard completing deadlines, Andy decided to treat us all to a day out to watch the football. Although it was only League 1 and not the World Cup, we all had a great day out, especially when Huddersfield came from behind to claim a glorious victory!”

Fantastic Media confirms chosen charity!

A not so par-fect score for the Fantastic golf team!

Fantastic Media expands creative team with new appointment Fantastic Media would like to welcome Matt Hall to the team who has been appointed to expand the design department and fulfill the newly created role of Creative. Matt will work alongside the rest of the creative team, web and media departments to produce creative ideas and solutions for new and existing clients in various areas such as DM, point of sale and branding for example.

Matt graduated with a first class honors degree in Creative Imaging from the University of Huddersfield in 2002, then, in affiliation with design consultancy Attik received full funding to study a Masters degree in Creative Imaging (Design). After gaining experience at top UK AD agencies, Matt was then employed as a Graphic Designer at CreativeLynx in Manchester for a number of years, where he worked with many high profile pharmaceutical companies.

Regarding the appointment Fantastic Media Managing Director Andy Hobson says, “Fantastic is committed to developing the potential of the whole team and with our ever expanding client list, Matt’s appointment will provide an innovative and inspired outlook to the continual delivery of creative marketing solutions.”

The Fantastic Media team received standing ovations for their golfing skills; not for winning, but for being the team that scored some of the lowest number of points at both the annual Huddersfield Town FC and Leeds Rhinos golf days!

Fantastic competed against twenty three other teams at both days from local companies who support Huddersfield Town FC and the Leeds Rhinos around the 18 holed Fixby and Moore Allerton golf club courses.

As the team had been honest on the score card and actually handed it in at the end of the day, the Fixby Golf Club winner and losers’ announcement saw the lads receive a standing ovation from the whole crowd. The speaker congratulated the bunch on being such ‘fantastic’

losers and rewarded them with a putting mat to enable them to practice their golfing skills in time for next year.

Not put off by coming last, the team then competed in the Leeds Rhinos golf day at the Moor Allerton golf course on Monday 5th June. The lads did try hard, and in fact scored a personal best, however it was still not enough; although this time the only consolation was not coming last!

Andy Hobson says, “The rest of the team and I had a great time at both the golf days, and even though we lost, the rest of the teams and organisers were really impressed that we actually admitted our final scores, which in the end resulted with us receiving more applause than the actual winners!”

A fantastically rocking night!

A great night was had by the whole of the Fantastic team, as everyone sang and danced away to Bryan Adams,At the ‘One Night With Bryan’ concert at the Galpharm Stadium on Thursday 1st June.

Adams certainly gave an impressive show at the venue he first played at ten years ago, and he electrified the audience by singing a play list of songs spanning twenty five years. The 12,000 person strong crowd loved Bryan even more when he told everyone that his Mum was born in Meltham, Huddersfield!

Fantastic Media orchestrated all of the

marketing and promotional collateral for the concert and it was a great reward for staff to go and watch Adams after working hard on the build up and endorsement of the event.

Kieran, our Senior Web Developer says, “Although I wasn’t a massive Bryan Adams fan before the concert, I was amazed at how many songs I knew, and the rest of the Fantastic team and I all had a brilliant time!”

Fantastic Media has been proving it has healing properties by designing, hosting and managing a website for children’s charity HEAL. Now in its fourteenth year, HEAL, a UK registered charity, is committed to providing shelter, support, education and health for needy children in poverty stricken areas such as India for example. Furthermore, HEAL, Health and Education for All, ensures that donations are not wasted on administrative costs by not running any administrative offices or staff.

All staff are volunteers so that all money raised can be used most effectively for children, and with the aim of expanding over the coming years, the charity wants to help up to 1,000 children escape the poverty trap by the end of the century.

HEAL is currently running five projects which include a children’s home in Ankita, a children’s village near Guntur, a healthcare centre in Makineni, a poverty trap escape in Hyderabad and a boys’ hostel in Guntur.

www.fantasticmedia.co.uk

Oscar Masood, Fantastic Media’s Web Developer says, ‘the team was delighted to be given the brief to host the site, and in return delivered a site that was not only stylish and easy to navigate, but also sympathetic and understanding to the nature of the charity and the work it carries out.’

He continues, ‘we are delighted to have chosen HEAL as our registered charity and hope that by working with the aid organisation and holding events such as auctions, where one of the lots to be sold is David Beckham’s football boots, Fantastic Media will raise as much money as possible for such a worthy cause.’

Tel: 08700 55 20 40

www.fantasticmedia.co.uk

Tel: 08700 55 20 40

July 2006

Nell McAndrew sends Skopes’ World Cup winner packing!

Skopes Menswear’s World Cup competition came to an end on the 1st June as lucky winner Mike Kendrew was presented with two World Cup tickets by celebrity model Nell McAndrew.

Mike was given his two tickets after being invited to the Skopes Menswear ‘Summer Celebration Day’ as one of five finalists, and was delighted to hear his name being called as the eventual winner.

Nell McAndrew and Real Radio breakfast presenter Wayne Johnson presented Mike the tickets who saw England play European rivals Sweden at the FIFA World Cup Stadium in Cologne on Tuesday 20th June.

The ‘Summer Celebration Day’ was held at the Skopes Menswear store at the Junction 32 Outlet Shopping Village near Castleford and was a great end to the competition that had been running since April where customers who spent more than £30 in store were entered into a draw.

Real Radio also held a host of entertainment including a road show, dancing girls and crystal maze competition, and all who attended had a great day, especially Mike who was delighted with the result.

Mike says, “I am a massive football fan

Wednesday 31st May saw the celebration of another team member’s birthday - this time it was Duncan’s, our Creative Director.

The Fantastic bunch surprised him with a bottle of bubbly, rendition of ‘Happy Birthday’ and birthday cake, which didn’t last too long in the office before being devoured by the team!

Duncan heads the Fantastic Creative

department and not only produces design work for clients, but also manages the others in the studio.

He says, “I would like to thank everyone for my presents, it was a really nice surprise, and I can safely say that the bubbly will be consumed even quicker than the cake!”

Nuff Respect for Fantastic Media!

Fantastic Media has been appointed by Linford Christie’s management team Nuff Respect to develop and implement the corporate ID, brand, website and marketing collateral for a new street athletics scheme.

and have always dreamed of watching England play in the World Cup.

“When Nell called my name I couldn’t believe it” Travelling to Germany was definitely an experience I will never forget and I can’t thank Skopes enough. I am amazed that

after buying just a pair of jeans and two tops I have ended up winning a pair of England World Cup tickets!”

Nell McAndrew comments, “It was a great pleasure to announce Mike as the winner and present him with the tickets, and I would like to thank the team at Fantastic for managing such a great competition”

Fantastic Media to develop PFA website Fantastic Media has been selected to design, develop and host a website for the Professional Footballers' Association that will be used both as a marketing tool for the company and information source for players and fans alike.

Being the largest and longest established sportsmen’s union in the world, the PFA has over 4,000 members both in England and the rest of the World, and employs over 250 people in key areas such as coaching, education and training for post football careers, accident and medical insurance, and financial management for example.

It also works with other pro sports associations and has global football

Happy Birthday Duncan!

involvement with FIFA and the UEFA Club competitions. The PFA came to Fantastic Media to develop a new e-commerce site due to the team already having success in hosting and managing sites for other sports brands such as Theo Walcott, the Leeds Rhinos, Huddersfield Giants and Huddersfield Town FC for example.

The proposed site will showcase new adidas sporting products such as boots,

training kit and other essential sports apparel for registered professionals within the industry.

Andy Hobson says,“Fantastic Media has been given the brief of redesigning and developing the PFA website, and with my experience within the sports industry combined with my knowledge in marketing will deliver a very effective site.”

Due to be held in ten of the UK’s major cities over the next twelve months, the project aims to encourage children between the ages of twelve and twenty, who are not normally able to compete in athletics programmes through regular clubs, to experience the sport at a street level.

Creative Matt Hall who has been appointed to the project says, “The aim of the programme, which has been solely developed by Linford Christie and Darren Campbell, is to bring athletics to young people that under normal circumstances are not able to participate in. I have been working closely with Linford’s marketing team and hope to deliver a campaign that will

have a really positive effect on these children’s lives”.

The theme of the new Nuff Respect programme will combine a corporate ID, leaflets, flyers, posters and press adverts that convey a gritty urban feel, with a clear, concise website design, allowing participants to download and submit entry forms for various stages of the project.

Club UK Online offers benefits for companies that are located within Yorkshire and the Humber regions and operate in areas such as the digital creative industry for example. Becoming a member enables companies to offer technical services such as web design, whilst at the same time promoting themselves as ones

Fantastic Media Fantastic crew awarded Business embark on a Link membership customer service cruise!

which adhere to recognisable codes of conduct. The club aims to highlight expertise available in the region and also communicate that its members are dedicated suppliers who offer a high quality of service.

Managing Director of Fantastic Media Andy Hobson says, “I joined Club UK

online as a platinum member to promote to businesses around the region that here at Fantastic Media, we not only offer a highly professional performance in ICT related services, but also operate in a transparent manner which will give clients more confidence in the way we run the business as a whole.”

Nike is on the run with Fantastic Media!

Fantastic Media has been working alongside Mango Experiential Marketing to design and print various promotional visual collateral items to endorse the nationwide ‘Run Natural’ campaign for Nike.

Back in the 70’s, Nike co-founder Bill Bowerman turned up at race meets and let people try out shoes from the back of his car. 30 years on, and Bowerman’s sprit still lives on with the network of Nike Trial Vans travelling the world offering advice and support to keen amateur and

professional runners alike. Nike stage training runs at locations around the country, offering free video gait analysis to assess individual running style and give advice on which footwear will work to encourage that natural style rather than against it. No sales pitch, just shoes, advice and water.

Fantastic Media was approached through Mango, the events management agency responsible for organising the actual location and events of the travelling Nike vans, and has been actively involved in the

design and print of flyers and posters and graphics to promote and support the scheme.

Senior Creative Duncan Rynehart says, “The ‘Run Natural’ campaign is a great programme to not only help runners improve their performance and reduce injury, but also promote the new range of Nike trainers engineered for runners by runners. It was a pleasure to work with Mango on such a great brief and I am looking forward to working on more projects with the company in the future.”

With World Cup fever still in the air, Fantastic Media is delighted to announce itself as the key influence in orchestrating the testimonial for Huddersfield Town FC legend Andy Booth.

Fantastic Media Sports Marketing is co-ordinating a year long testimonial to thank the player for his dedication to the game. The events that are set to take part throughout the year include a golf day with guest speakers, a summer ball, a 56 page book on the life of Boothy the launch of various promotional merchandise and of course a testimonial football match.

Paul Whitcroft, one of Fantastic Media’s designers who will be working on the testimonial says, “Having been a

Fantastic Media designed the whole nautical theme, which included collateral such as tickets and invitations, and the design, development and hosting of a new, dedicated website.

James Cook says, “The team had a great time when it set sail and hope that the ideas generated from the course will benefit both the company’s new and existing clients to make our service even more Fantastic!”

Fantastic Media says ‘well done!’ to Race For Life Runners

A testimonial time for Fantastic Media!

After a five year spell at Sheffield Wednesday and loan at Tottenham Hotspur, Andy re-joined Huddersfield Town FC in 2001. Now being fourth in the all time record of goal scorers for the team, ‘Boothy’ is now set to take part in his final season as a professional footballer, and after 150 appearances for his hometown team, Fantastic Mediawants to ensure that he receives a testimonial to remember.

In celebration of Andy Booth’s contribution to football in Huddersfield,

The Fantastic Media team recently took part in a nautical day out as the crew embarked upon the CragRats customer service cruise.

The cruise, which set sail on Monday 3rd July departed from the Lowry Hotel in Manchester and took participants on a seafaring journey of customer service. It began with passengers boarding the customer service vessel and enduring steerage of the stage 3 class that pointed out what makes a consumer experience unpleasant.

The second stage of the journey, the cruise, helped to inspire the crew to consider customers’ from their points of view and actually enabled them to generate new ideas of how experiences can be improved.

Having lunch around the captain’s table at the River Restaurant, and undergoing a world class customer service experience brought the cruise to an end which demonstrated to the crew what can actually be achieved by engaging with customers and taking time to find out what their needs and wants are.

Huddersfield Town FC fan for my whole life, I am very excited to be working on such a prestigious job and hope that after the full testimonial year, Andy Booth will realise what a legend he is, not only to the football club, but also Huddersfield as a whole.’

Sadly, many agencies these days fly straight to page without stopping to analyse what it is that their client is really trying to achieve.

Strong design, failed objectives.

Nice landing, wrong airport.

From full blown strategic marketing research and consultancy to simple tactical marketing collateral, we always check the flight plan first.

Call: 08700 55 20 40 info@fantasticmedia.co.uk fantasticmedia.co.uk

Fantastic Media would like to congratulate Laura Pegg from CragRats and the girls from Skopes Menswear for taking part in this years Cancer Research’s Race For Life

Laura, who is Marketing Manager for CragRats ran the 5km race on Saturday June 17th at Greenhead Park in Huddersfield, and the girls from Skopes on Saturday 1st July at Temple Newsom in Leeds. Both CragRats and Skopes are clients of Fantastic Media and all the girls all did their bit to raise money to support the life saving work that the charity thrives on.

Cancer Research UK’s Race For Life began in 1994 with one race in Battersea Park which attracted 680 women and raised £36,000. Twelve years on and the run has grown to become the UK’s largest woman only fundraising event,

raising over £100 million for Cancer Research UK and attracting 2 million women entrants. This year the charity hopes to have 750,000 people take part and raise £46 million.

Laura at CragRats says, ‘I would like to thank Fantastic Media for my sponsorship; I had a great time running in Race For Life and feel that a 5km run is small thing to do in comparison to the work that Cancer Research UK carries out.’

Andy Hobson says, ‘myself and the rest of the Fantastic team would like to congratulate Laura and the Skopes girls and hope that they have raised as much money as possible for such a worthy cause.’

Chartered Society of Designers membership for Fantastic Media As the world’s largest chartered body for professional designers, the Chartered Society of Designers represents all individuals in every discipline of the industry.

The organisation is governed by the Royal Charter, therefore members have to adhere to the highest professional standards.

Membership is only awarded to qualified designers who pass an admission assessment, and the society quotes that,

‘if a designer has MCSD or FCSD after their name you can be assured professional service’.

Andy says, “I am really pleased with my membership, although I must say I was a bit nervous about the assessment as it was similar to being back at school!

The membership will be a great asset to Fantastic Media, and overall it reflects the quality of design from the whole company”.

Well done to Oscar Masood, Fantastic Media’s Web Developer who passed his search engine optimisation course with flying colours.

Oscar, who carries out web development and multimedia design for Fantastic Media’s clients, took the course entitled Website Promotion & Visibility by Design on Monday 20th March at the Innovation Centre in Leeds.

The course outlined the importance of search engine optimisation, and considered the perspectives required and understanding needed of the practical steps involved in securing a high profile for websites. It also gave comparative approaches to site promotion, a breakdown on search engine optimisation site design and content, and an in depth look on external promotion.

It also explored the wider conception of search engine optimisation; one premised

on giving both end users what they and other search engine owners want from a website, for example web pages that produce useful information about subjects that are being searched for.

Now that Oscar is SEO qualified, he is able to develop websites for clients that are guaranteed to be found through search engines and ensure a high and stable rank over the long term, which is not only significantly cheaper, but also an investment that will provide maximum return.

Oscar says, “The course was both an educational and practical tool, as not only did it highlight some interesting issues with regards to search engine optimisation,

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Fantastic develops cool website!

Paxman Coolers has assigned Fantastic Media to develop, host and manage its corporate and consumer website as part of an overall marketing collateral campaign.

Paxman Coolers specialises in producing ‘Paxman Scalp Coolers’, cool caps that work to reduce both the temperature of the scalp, and the need to wear wigs when undergoing chemotherapy as a result of suffering from cancer.

Lightweight and comfortable to wear, the caps integrate an effective cooling system that reduces not only the delivery of chemotherapy to this part of the body but also the worry of hair loss, which is often a distressing side of cancer.

The new website has been built as part of an overall strategic marketing campaign including flyer design and sponsorship of the SR4 sports car as seen below, and will be used as a reinforcement to inform patients on the methods and benefits of using the ‘Paxman Scalp Cooler’.

Andy says, “The website is a vital tool for Paxman Coolers to inform patients about the advantages of the scalp cooler, and as cancer and chemotherapy are such sensitive issues, I feel that Fantastic has built a site that is not only educational but at the same time supportive and compassionate.”

but it also taught me some key practicalities which I can now include in the websites that I develop, which will in turn not only benefit the end product, but also achieve a high web visibility.”

Senior Web Developer develops his web skills! Fantastic Media announces Rackspace approval!

Fantastic Media’s Senior Web Developer Kieran has been taking time out to study two courses that involved developing web applications using Microsoft Visual Studio.NET. The instructor led courses that are run

by Remarc Technologies lasted for five days and taught Kieran various skills including the fundamentals of website implementation by using Microsoft ASP.NET and Microsoft Visual Basic.NET. Kieran carried out one course in March and the other one at the beginning of June, and upon completion has built on

his original web developing skills, enabling him to now fulfil roles such as adding server controls and functionalities, creating user controls, building a OCM web service and configuring and deploying an ASP.NET application to name but a few.

Kieran says, “With web technology constantly developing, it is vital for people in my role to keep up with these trends, and I feel the courses have been a real aid in progressing my skills, enabling me to develop the most technologically up to date websites for clients.”

A Radical move for Fantastic Media!

Fantastic Media has decided to live life in the fast lane by sponsoring a Radical SR4 track supercar.

With styling inspired from Ducati and Bentley, a 200 Powertec Kawasaki motor and six speed gearbox, the SR4 is one of a number of Radical cars taking trackday racing by storm.

It is included in a line of highly successful racers that have been winning races all over the world and dominated the national scene here in the UK for the past ten years. Radical runs two championships,

and with the SR4 now being able to carry a second passenger, it is ideal for trackdays and corporate days out.

Fantastic Media is now the sponsor of a Radical SR4 that is owned by client Paxman Coolers, and since has been instrumental in both the design and look of the vehicle which will adorn the company brand, plus the marketing of track days which take place from the end of March to October at various racetracks such as Brands Hatch, Donnington and Silverstone.

The whole team are looking forward to

their radical days out to watch the Fantastic SR4 race around the track and even have a ride in it themselves!

Andy says, “The car is a great opportunity for Fantastic Media to show that it is willing to try something a bit different, and it is great to not only promote the company at track days, but also take clients on corporate days out!”

Fantastic Media is delighted to announce itself as an approved Rackspace Managed hosting solution partner.

Rackspace is the fastest growing managed hosting specialist in the world and offers a wide range of managed services along with a proactive level of service organization that is all based around the unique need of each individual customer.

Benefits of being approved by Rackspace include only using a high performance bandwidth, maintaining a low overall network utilisation, and using a highly redundant network configuration that has been co-developed with Cisco to protect against single points of failure at the shared network level.

Fantastic Media can now offer all clients a zero-downtime network which provides

an unequalled and uninterrupted web and online experience for both their own corporate needs and those of their customers.

Richard Jones, Fantastic Media’s Operations Director says, “As websites are now a vital tool in most companies’ operations, Fantastic Media being Rackspace approved presents a great advantage to clients. Offering 100% network uptime, responsiveness, technical expertise and a secure high end infrastructure for just £36 per month gives clients the peace of mind that they are receiving a top class service within an affordable budget.”

We have proof that we really are ‘Fantastic’!

On the 5th May Fantastic Media received a letter that puts into words just how ‘fantastic’ the team really is!

Recently, our Senior Creative team pulled out all the stops to finish a last minute and urgent project which was vital to be completed for our learning organisation client CragRats.

The whole team at CragRats were delighted with the end product and really appreciated the time and effort that Fantastic put into the project and responded by sending Duncan a thank you letter which was titled, ‘The wonderful, amazing, talented Duncan Rynehart’ and put into

works their gratitude and thanks for producing such great work.

Duncan says, “Although the whole team puts time and effort into every client project, it was great to receive the letter from CragRats to show that what we do is not only appreciated, but actually worthwhile and making a positive difference to our clients’ business”.

Duncan continues, “Here at Fantastic we do our up most to ensure that our clients receive the best service possible, and we go out of our way to make sure that we carry out their requirements to the best of our ability.”

Call: 08700 55 20 40 info@fantasticmedia.co.uk fantasticmedia.co.uk