Issuu

Esther Faith Ncube P2800097

• Age: 22

• Female

• White British

• Full time student

• Studying BA Biomedical science

• Middle class BaCkground

• Works Part time at Lush Cosmetics

• Lives in student accommodation with friends

• In a relationship

• Living in a university house which is close to the city centre

• Within an easy commuting distance to Birmingham, Nottingham & Leicester

• Main language is English

Very ambitious within life

Has changed her fashion style

Has become a Conscious consumer but

loves cheap fashionable clothing

light feminine clothing

Loves to eat out with friends at vegan spots

• Loves to garden, has plants of her own she looks after

• Sexual orientation: Heterosexual

• Now is conscious about where clothing is sourced but still shops at Zara as she loves the styles there

• Weakness Point: Struggles to find her type of fashion there sometimes as the brand focuses on contemporary fashion

• Also finds some of the items expensive

• Dislikes the pricing vs the quality and how the store lacks colour and personality

Strengt

The launch of a cottage core inspired collection released by Zara presents a variety of strengths. One main strength would be Zara’s fast fashion model, this would allow the collection to be supported by a vertically inter grated supply chain, allowing the company to bring designs from concept to store within 2-5 weeks( Nell VH,2025). With this duration, it allows Zara to quickly capture emerging cottage core trends and translate them into affordable mass market pieces. Another significant strength is Zara’s extensive global store network, blended in with their strong ecommerce presence. This would ensure the collection gets not only national exposure but international exposure.

Weaknesses the collection could come upon would be the fact cottage core emphasis on sustainability, nature and slow living . These key themes associated with cottage core could clash with a fast fashion brand like Zara. This is due to the fact that some consumers that are attracted to cottage core value garments that have longevity and eco conscious production behind it, this conflicts with the perception of fast fashion as disposable. (Home Addict, 2025) Furthermore, the production of cottage core clothing may slow down Zara’s production, therefore meaning they may be at risk of alienating other customers who like Zara’s rapid production cycle.

Zara could use this collection as leverage to strengthen its sustainability credentials through use of organic cotton, linen and recycled fabrics, this would align with its existing’ Join life’ initiative (Financial Times, 2025). Additionally the aesthetic’s crossover potential with homeware could provide an avenue for expansion into Zara Home. This could be Zara offering complementary products like floral bedding or rustic interior decorations ( Martin Roll,2025). Moreover, another way Zara could use the collection as an opportunity would be use influencers with authentic cottage core style, this would expand exposure of the collection and also the brand.

hs Weakn Opportun Threats

. Despite these opportunities, Zara faces the constant threat of competitors replicating the aesthetic quickly, particularly fastfashion rivals like H&M, Shein, and ASOS (Keegan Edwards, 2025).

The fleeting nature of social media-driven trends also poses the risk of demand fading rapidly, resulting in unsold inventory. Furthermore, there is the potential for public backlash if the collection is perceived as "greenwashing" without tangible sustainability improvements (Financial Times, 2025). Finally, macroeconomic factors, such

Combined Knit

6% linen, 36% cotton, 33 viscose, 25% polyamide £49.99 100% Viscose

Like for like analysis

The Zara skirt is flared as the bottom and has more that one material used. The top of the skirt has a stretchy material. However the prices is a little bit high but the quality is to good standards. The Gap white tiered skirt is something that is flared at the bottom of the skirt but it only has one material used. The primary material, isn’t stretchy and the quality is moderate. A negative with Gaps skirt Is that it is overpriced for the design or the skirt

The Zara top is made out material that isn’t delicate but have qualities to out such as the ruffles that create an elegant but free appearance. However the Gap white floral top is made out of a delicate material, but the style of the top is basic so therefore some may see this as too expensive due to the designs being particularly simple

The Zara cardigan and The gap

Cottage Core

Pleating at the top of the skirt back to front

MIDI-waist long skirt with elastic bow waistband Main Fabrication o 100% organically grown cotton o Comfortable and effortlessly stylish o Retail price: £28.99

Self tie bow to tighten waist

Minor ruffle pattern on the sides and bottom of the skirt to create a playful, romantic, nature like vibe

Moss stitching all over

VNeck

Retail price: £28.99

Main fabrication 100% Organic grown cotton Style: Simple Casual-wear

Baggy effect in arms to create a casual appearance

Floral pattern used to link to cottage core aesthetic Scooped neckline with lace attached in front Scooped boob area

Corset combined with dress on waist area

Lilac lace on both bottom of the sleeves and bottom of the dress

Minimal pleating on the bottom area of

£29.99

References

Spring/Summer moodboard

https://www.google.com/imgres?imgurl=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F64acedcb87ea253648175060%2F858e4974-d0e6-4088-a81b-cc191d70749a%2Fsound%2Bof% 2Bmusic.jpeg&imgrefurl=https%3A%2F%2Fwww.shethespy.com%2Fblog%2Fcottagecore-aesthetic-movies&h=900&w=1600&tbnid=ORgNMi19ylDSBM&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=168& tbnw=300&usg=AI4_-kRcuuYDu54hiqut6Hc-Sdc9RABN2A&vet=1&docid=q8eHu7vfI0S15M&kgs=66e988073a7134d4

https://www.google.com/imgres?imgurl=https%3A%2F%2Fwww.dutchcrafters.com%2Fblog%2Fwp-content%2Fuploads%2F2022%2F07%2FAmish-Plymouth-Hutch.jpg&imgrefurl=https%3A%2F% 2Fwww.dutchcrafters.com%2Fblog%2F5-handcrafted-cottagecore-furniture-ideas%2F&h=850&w=567&tbnid=zCHxgmGK9zGqGM&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=275&tbnw=183&usg =AI4_-kQrB3fbQZ8UVM3qNafZSFE9-YPkYg&vet=1&docid=NimyxmTeiF1pbM&kgs=6123e585348768d8

https://www.google.com/imgres?imgurl=https%3A%2F%2Fmlrnflrn7blw.i.optimole.com%2Fz1sXs0E-V39nPZqo%2Fw%3A444%2Fh%3A555%2Fq%3Amauto%2Fhttps%3A%2F%2Fnataldee.com%2Fwp-content% 2Fuploads%2F2022%2F04%2F2022-03-23-B.jpeg&imgrefurl=https%3A%2F%2Fnataldee.com%2Faesthetic-plus-size-style-where-to-shop-for-cottagecore-clothing%2F&h=555&w=444&tbnid =52TkR9db2FkNIM&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=251&tbnw=201&usg=AI4_-kT5i_Thzy7epnIFGxrig0MfTq-ARw&vet=1&docid=j0CB6C1XqxKJ7M&kgs=cf500247e6dd482c https://www.google.com/imgres?imgurl=http%3A%2F%2Fwww.tasteofcinema.com%2Fwp-content%2Fuploads%2F2020%2F08%2FThe-Secret-Garden-1993.jpg&imgrefurl=https%3A%2F% 2Fwww.tasteofcinema.com%2F2020%2Fthe-10-best-cottagecore-movies%2F&h=720&w=1200&tbnid=lJ5GuCUtDaT7rM&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=174&tbnw=290&usg =AI4_-kS8_BGzSJXvqjCcmEF8TO6vg8B3Sw&vet=1&docid=tTWuz1W8x8uIjM&kgs=a741e1f8aacdd5b3

https://www.google.com/imgres?imgurl=https%3A%2F%2Fmedia-cldnry.s-nbcnews.com%2Fimage%2Fupload%2Ft_fit-760w%2Cf_auto%2Cq_auto%3Abest%2Fnewscms%2F2020_28%2F1588539% 2Fcottagecore-keri-anne.png&imgrefurl=https%3A%2F%2Fwww.today.com%2Ftmrw%2Fcottagecore-fashion-trend-transports-simpler-time-t186200&h=755&w=760&tbnid=mbCQFIJ4fkj0lM&source=sh%2Fx% 2Fsaves%2Fuv%2Fm5%2F5&tbnh=224&tbnw=225&usg=AI4_-kSIHvNFSI9h_Q_9QNxNamo6TLLZnQ&vet=1&docid=tw4u3MhpAetRUM&kgs=633785819236c6bd https://www.google.com/imgres?imgurl=https%3A%2F%2Fblog.displate.com%2Fwp-content%2Fuploads%2F2022%2F08%2FCottagecore-Decor-Idea_6.jpg&imgrefurl=https%3A%2F%2Fblog.displate.com% 2Fcottagecore-decor-ideas%2F&h=938&w=750&tbnid=4F19xVx8JK7kSM&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=251&tbnw=201&usg=AI4_-kQjHy3SmJlZvbMugB1UYr6CuwuoSA&vet=1&docid =eLzDhuJH0ieKWM&kgs=8a626d5bf486768a

https://www.google.com/imgres?imgurl=https%3A%2F%2Fblog.displate.com%2Fwp-content%2Fuploads%2F2022%2F08%2FCottagecore-Decor-Idea_6.jpg&imgrefurl=https%3A%2F%2Fblog.displate.com% 2Fcottagecore-decor-ideas%2F&h=938&w=750&tbnid=4F19xVx8JK7kSM&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=251&tbnw=201&usg=AI4_-kQjHy3SmJlZvbMugB1UYr6CuwuoSA&vet=1&docid =eLzDhuJH0ieKWM&kgs=8a626d5bf486768a

https://www.google.com/imgres?imgurl=https%3A%2F%2Fcdn-aplbf.nitrocdn.com%2FzqhvhvlltpJlMrDHBWNhCGxRZWUaPIMZ%2Fassets%2Fimages%2Foptimized%2Frev-74aca7f %2Fwww.daintydressdiaries.com%2Fwp-content%2Fuploads%2F2021%2F06%2Ffullsizeoutput_15f8.jpeg&imgrefurl=https%3A%2F%2Fwww.daintydressdiaries.com%2F2021%2F06%2Fwhat-is-cottagecore -and-why-are-we-obsessed-with-its-charm.html&h=1600&w=1200&tbnid=qkuLEq__H3OQ1M&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=259&tbnw=194&usg =AI4_-kSEuC7xAPL85l__pgtQAfZcaKnBjw&vet=1&docid=cDgdxZsJNZrCbM&kgs=08c7550863fd9a86

https://www.google.com/imgres?imgurl=https%3A%2F%2Fi1.wp.com%2Fwww.theotheraesthetic.com%2Fwp-content%2Fuploads%2F2023%2F03%2FLight-cottagecore.jpg&imgrefurl =https%3A%2F%2Fwww.theotheraesthetic.com%2Fblog%2Ftypes-of-cottagecore-aesthetic%2F&h=688&w=563&tbnid=E6UTtzIF4sbR0M&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=248&tbnw=203& usg=AI4_-kRWMeGjnTQprrG2OJPKwOdEGSYcUw&vet=1&docid=tAHcJ7jbGe7IEM&kgs=76522a3e44609202

https://www.google.com/imgres?imgurl=https%3A%2F%2Fcdn.mos.cms.futurecdn.net%2Fwhowhatwear%2Fposts%2F298325%2Fcottagecore-outfits-298325-1646346578932-main.jpg&imgrefurl =https%3A%2F%2Fwww.whowhatwear.com%2Fcottagecore-outfits&h=1350&w=1080&tbnid=HDb17xSKyYY11M&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=251&tbnw=201&usg =AI4_-kQUHHo3JlxlPvsZDbFPHLMrFuJukA&vet=1&docid=cYHv_5s-Q1RHFM&kgs=356d468d5af65aef

https://www.google.com/imgres?imgurl=https%3A%2F%2Fmedia.architecturaldigest.com%2Fphotos%2F5f9054a8ec0ebb832ca63f5f%2F16%3A9%2Fw_1280%2Cc_limit%2Fannie-spratt-ikFIeO6cd7Y-unsplash.jpg %3Fmbid%3Dsocial_retweet&imgrefurl=https%3A%2F%2Fwww.architecturaldigest.com%2Fstory%2Fwhat-exactly-is-cottagecore&h=720&w=1280&tbnid=ixgrb337z3ET_M&source=sh%2Fx%2Fsaves%2Fuv %2Fm5%2F5&tbnh=168&tbnw=300&usg=AI4_-kT68Dw8mavoFvYGpoxg24pOYCeADg&vet=1&docid=_6xLiub3aHg7qM&kgs=928fc4564dbc55e8 https://www.google.com/imgres?imgurl=https%3A%2F%2Fc02.purpledshub.com%2Fuploads%2Fsites%2F42%2F2022%2F05%2FIMG8243-98aa70f-e1652109498972.png%3Fh%3D1339%26webp%3D1&imgrefurl =https%3A%2F%2Fwww.homesandantiques.com%2Finteriors%2Fdecorating%2Fwhat-is-cottagecore&h=1025&w=828&tbnid=gefa62cUtriLoM&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=250&tbnw =202&usg=AI4_-kQCdIVyjuEWX6DUxEaNwajQVJqOIQ&vet=1&docid=EaylYAi2-7hGwM&kgs=f729f79eabd795ed https://www.google.com/imgres?imgurl=https%3A%2F%2Fwww.wanderlifestudios.com%2Fwp-content%2Fuploads%2F2022%2F07%2Fcottagecore-aesthetic-interior-design_kitchen-baking.jpeg&imgrefurl =https%3A%2F%2Fwww.wanderlifestudios.com%2Fcottagecore-aesthetic-in-your-modern-home%2F%3Fsrsltid%3DAfmBOoqKeu369E0e2EA2XvuEFTEN5U59uew63vw5aRaT4gP5WSTNOPOU&h=1280&w=1006& tbnid=Ffjin4dG1N6l_M&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=253&tbnw=199&usg=AI4_-kRHl1RoFprlgZZ2Xok4s5EaZd-h2Q&vet=1&docid=NNQ60C1p5KbGyM&kgs=b0516973ab72d846 https://www.google.com/imgres?imgurl=https%3A%2F%2Fwww.lizzieinlace.com%2Fwp-content%2Fuploads%2F2021%2F06%2F13-cottagecore-aesthetic.jpg&imgrefurl=https%3A%2F%2Fwww.lizzieinlace.com% 2Fhow-to-create-a-cottagecore-aesthetic-outfit%2F&h=1833&w=1500&tbnid=6fiUWhhlzAaowM&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=248&tbnw=203&usg=AI4_-kRVgXgu0aEfEWgFxzMG1Q5hFOxHQ&vet=1&docid=W_lrKdp7XdW2fM&kgs=28dd6be3b3d48c2c https://www.google.com/imgres?imgurl=https%3A%2F%2Fwww.pantone.com%2Fmedia%2Fcolor-finder%2Fimg%2Fchips%2Fpantone-color-chip-11-4302-tcx.webp&imgrefurl=https%3A%2F%2Fwww.pantone.com %2Fuk%2Fen%2Fcolor-finder%2F11-4302-TCX%3Fsrsltid%3DAfmBOopwVEpjbCMRY0q_FckytJZIqEsxECDscNFnhBvbWsMQFos3_ueg&h=660&w=440&tbnid=eg0gbgY2d14qCM&source=sh%2Fx%2Fsaves%2Fuv %2Fm5%2F5&tbnh=275&tbnw=183&usg=AI4_-kQoLZSVaLrqqkFuangwQIfwPckb0g&vet=1&docid=3LNNtd8ZXCsTNM&kgs=92173da1a081b9d1 https://www.google.com/imgres?imgurl=https%3A%2F%2Fi.pinimg.com%2F736x%2Ffa%2F4b%2F22%2Ffa4b22c863a8729a6feba5591b8bf8c4.jpg&imgrefurl=https%3A%2F%2Fwww.pinterest.com%2Fpin% 2Fpantones-green-color-palette--5770305767769652%2F&h=900&w=600&tbnid=otGcncCu1HErkM&source=sh%2Fx%2Fsaves%2Fuv%2Fm5%2F5&tbnh=275&tbnw=183&usg=AI4_-kQhj3-7891VxNRosO-2z -YF5_dR3w&vet=1&docid=Z1cjENYQKDi7bM&kgs=70cb83e3d2ae5472

https://www.google.com/imgres?imgurl=https%3A%2F%2Fwww.pantone.com%2Fmedia%2Fcolor-finder%2Fimg%2Fchips%2Fpantone-color-chip-pq-12-2903tcx.webp&imgrefurl=https%3A%2F% 2Fwww.pantone.com%2Fcolor-finder%2FPQ-12-2903TCX%3Fsrsltid%3DAfmBOoot08sj-2BLm58upd9Hp-r2dB8NOIO_FFhozWGlAkH2Zql8BQjj&h=660&w=440&tbnid=ErNpkFPKn7G2WM&source=sh%2Fx%2Fsaves

https://newswirejet.com/zara-business-model/#:~:text=The%20company%20can%20design%2C%20produce,customers %20want%20new%20clothes%20often

https://www.ft.com/content/fb6c2a3d-8e57-4db1-aacc-45e216cec2a7

https://homeaddict.io/the-rise-of-cottagecore-more-than-just-a-trend

https://keeganedwards.com/zaras-fast-fashion-business-model-explained-key-to-global-success https://martinroll.com/resources/articles/strategy/the-secret-of-zaras-success-a-culture-of-customer-co-creation https://www.youngurbanproject.com/zara-case-study

silhouette moodboard

https://www.zara.com/ie/en/panelled-long-skirt-p04391441.html&usg=AOvVaw1F4pZSqXLFGCxWbuj5zjUJ

https://www.zara.com/uk/en/combined-knit-skirt-p04192042.html?v1%3D470874210%26v2%3D2420456&usg =AOvVaw1a21BtNTJkgorGqAc8I_GG

https://www.zalando.co.uk/gap-pull-on-skirt-maxi-skirt-laurel-wreath-gp021b05k-n11.html&usg=AOvVaw17RV3IwyaUGPW3rfimSpOa https://www.next.co.uk/style/ls464878/w24394?dp%3Da%26dndl%3D1%26gclsrc%3Daw.ds%26gad_source%3D1%26gad_campaignid %3D21115360309%26gbraid%3D0AAAAADm_5UXXcWPSuD2wZWcHuQq4CKDk5%26gclid%3DCjwKCAjwkvbEBhApEiwAKUz6-hJeZmcJSr9_Ry7aBQ-L6INZinJ3g1P4Vh3uDJN7up5IIVuFtynJxoCVQoQAvD_BwE%23W24394&usg=AOvVaw0C8SjqQBiPh0IwwYealoJ2 https://www.zalando.co.uk/gap-paperbag-pull-on-skirt-maxi-skirt-chino-gp021b05p-b11.html&usg=AOvVaw0owMIAfTf7owh-iAK6IwLw

https://www.gap.com/browse/product.do?pid=797942022&vid=1&searchText=Floral%20dress

https://www.gap.com/browse/product.do?pid=777300012&vid=1&searchText=Blouse

https://www.gap.com/browse/product.do?pid=843528012&vid=1&searchText=Blouse

https://www.gap.com/browse/product.do?pid=797942022&vid=1&searchText=Floral%20dress

https://www.gap.co.uk/style/ls466047/w36018#W36018

https://www.gap.co.uk/style/ls462148/f41701#F41701

https://www.gap.co.uk/style/ls463849/f69203#F69203

https://www.zalando.co.uk/gap-smocked-mini-dress-day-dress-new-off-white-gp021c0wd-a11.html?ssku =GP021C0WD-A1100XL000&lang=en&otid=default

https://www.zara.com/ge/en/z1975-regular-fit-high-waist-jeans-with-belt-p08228225.html?v1=452744283

https://www.zara.com/uk/en/textured-midi-skirt-p05039839.html?v1=457778716

https://www.zara.com/uk/en/floral-patchwork-dress-p05770223.html?v1=452748454

https://www.zara.com/uk/en/floral-print-cut-out-midi-dress-p08730111.html?v1=472103288

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