The Proven Solution for Impulse

by Michelle Johnson

“Toysmith Joy Towers are a key part of our selection. The footprint is small for the volume of sales that comes from them,” says David Castillo, Red Balloon Toy Store, with eight locations in Utah. Here, Manager Maggie Pocotte poses with a Joy Tower at the Red Balloon’s Fashion Place location.

For merchandising Toysmith’s impulse toys and gifts, Joy Solutions have an unrivalled track record. A one-stop-shop destination of best-selling, quality items in your store, each of the Joy Solutions (Small, Medium, and Large) creates a predictable, steady stream of incremental profit. They’ve been the go-to selling solution for decades.

You might know these iconic units as Toy Towers, but Toysmith believes they do more than sell toys – they provide joy for kids, families and retailers. Each Joy Tower maximizes retail floor space averaging profit margins of 50 to70 percent and high product turnovers of up to 3.4 times per year.

Choose from three sizes of kits – each comes complete with a curated selection of proven best-sellers, a contemporary header sign, and individual item information cards.

New for 2022!

Building on a foundation of success, Toysmith’s Joy Solutions continue to evolve for customers with exciting new programs, like the compact, corrugated Joy Tower POP and the robust, show-stopping Joy Tower 360°.

With its slim and sleek profile, the Joy Tower POP is economical and ideal for small spaces. It includes 11 best-selling products. Measuring 17 inches wide and 18 inches deep, this display can fit just about anywhere. When space is limited, add a POP of joy to your store with this simple and efficient program.

Turn heads and sales with the Joy Tower 360°, a premium impulse toy display made of acrylic bins and pegs on a sturdy metal frame. The Toysmith purple metal frame rests on sturdy casters for mobility, and boasts 68 best-selling Toysmith toys covering all play patterns. And like its name, it features a full 360° of merchandising space. Eye-catching from any angle with no wasted space, the Joy Tower 360 holds just over 1,000 products on one merchandising display – a footprint that’s just 40 inches wide by 27 inches deep.

Whichever program you choose, Toysmith Joy Solutions offer successful impulse merchandising options, even in the most limited of spaces, and encourages spontaneous moments of joy each and every day. For more information visit Toysmith.com.