Best Toys for Kids gets a New Name

Best Toys for Kids

Get Ready for another GREAT change!

For 2023, our ‘Best Toys for Kids’ awards will change and be renamed ‘The ASTRA Play Awards.’

Why?

As our committee worked on sorting through all the nominees, members were often hindered by two words: Toys and Kids. What is the real definition of a toy? Are the products we sell in our neighborhood toy stores only for kids?

After great deliberation, the committee brainstormed new names that could encompass what we are all about: fostering good play for all ages. Our Certified Play Expert Program quotes research done on the importance of play for child development as well as refreshing our brains as adults. The name ‘ASTRA Play Awards’ became the obvious choice.

With this new name, and soon-to-come broader criteria for product to be put forth for consideration, our 2023 Play Awards will expand the opportunities for product nominations. As we move into the holiday season, watch for the nominations to open in mid-December.

Retailers, as you are opening boxes and stocking shelves, take a photo of items you think should be nominated. When you attend shows in January, look for new items that jump out at you, and take a photo (ask for permission in the showrooms first).

To nominate, all you need to do is send the photo via text to Jenna Stirling at 312-283-7144. Include your name and your company name. It is that easy!

To increase our nominees for consideration, ASTRA will be sending members of our ASTRA Play Awards to January gift shows to look for products to nominate as well.

Our awards are the only award program that winners are voted on by strictly by retailers. We do not charge a fee to be considered. There are great products out there just waiting to be noticed and recognized.

Let’s go find them for our 2023 ASTRA Play Awards!

Wishing You A Splendid Holiday Season!