Neighborhood Toy Store Day is now Neighborhood Toy Store MONTH

MONTH

Neighborhood Toy Store Day is now Neighborhood Toy Store MONTH!

We heard you!

Trying to fit events, sales, promotions and demonstrations into one day in November is just too stressful and spreads manufacturers and reps too thin. That’s why we’ve made a change, and Neighborhood Toy Store Day is now Neighborhood Toy Store Month!

What are we planning?

There will be four different themed Saturdays throughout the month that will be supported with in-store activities, parent education materials, PR kits and of course, vendor specials.

The four themes are:

- STEM-sational Saturday - Family Game Night - All About Art Day - Make Way For Play Day

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The goal is to reinforce the vital roles our retailers play in their communities via the power of play and all its developmental benefits. Of course, we also have the goal of driving traffic to support our retailers during the holidays. We are hiring a PR firm to do their magic and get us the press coverage that our independent retailers so deserve!

For manufacturers who would really like to show their support to our specialty retailers, sponsorships are available. In order to be an advertised sponsor, we are asking for a minimal buy-in from our retailers to make it accessible for even our smallest stores. Along with the minimal buy-in, the sponsorship is to be supported by playday kits, bag stuffers, and some type of special for customers.

If you have any additional questions or are interested in being an advertised sponsor, contact Jenna Stirling at jstirling@astratoy.org

Let’s show our communities that their neighborhood toy stores are the place to shop for all their family and friends when it comes to toys, games and play gifts – for all ages.