BRAND Spotlight

Group Marketing, Communication & Creative Director. Damas’ roots are displayed in the Arabic patterns that grace the earth-toned walls, bringing bold and contemporary refinement that fits its trailblazing vision. “The idea is to open five to six stores in Qatar. The Place de Vendôme is the first in this new and vibrant luxury boutique concept,” adds Luc.

Boutique visitors will find exclusive and bespoke pieces crafted in different styles, from classic creations to avant-garde and feminine details. Some of the collections available are the mesmerising Alif, the house’s core collection that embodies women’s achievements, Dome with its regal elegance of Arabic architectural elements, and Lace with its intricate, arabesque-inspired pieces. Designed with the Arab woman at their heart, these collections are an ode to the Middle Eastern women. They embrace confidence, boldness, tenderness and delicacy, mixing traditional and modern attitudes in their mannerisms. Luc reveals that a special collection in partnership with a local designer/artist will be launched next year to connect even more with the Qatari clients. An exciting new era in Damas’ story is unfolding before our eyes – we will keep you posted!