Reuse, Reduce, Recycle

The E.L.V. DENIM (East London Vintage Denim) brand was founded by designer Anna Foster and follows the concept of a zero-waste brand. The label’s trademark is its contrasting denim trousers and jackets made with upcycled denim. The brand makes unwanted material viable again and, unlike traditional designers who create a piece and then find the material, E.L.V. DENIM finds the perfect material first, then decides what can be made from it. The denim is sourced from warehouses around the UK, washed by a launderette in London and dropped off at the E.L.V. DENIM studio in an electric car. All parts of the jeans are either used to make new products, given to a local artist or donated to art schools around the UK for sustainability projects. Being a seasonless brand, E.L.V. DENIM favours new design developments over creating whole new collections. The brand is available in leading online stores such as NET-A-PORTER and MATCHESFASHION.

Tommy Hilfiger has partnered with eight user-generated content designers from the Roblox community to create and promote a Tommy X Roblox Creators collection. Roblox is a popular global online platform and storefront where users play games and share interactive online experiences. The collection brings 30 digital fashion items that people can use to dress their avatars within Roblox. “I love how the brand has already been unofficially adopted into the Roblox platform, with users creating their own Tommy Hilfiger styles,” said Tommy Hilfiger. “We couldn’t pass the chance of partnering with some of these fans to take this selfexpression one step further, empowering them to bring their creative twist to official brand styles.” The creators were given the freedom to re-interpret some of the brand’s iconic pieces, with their individual twist, in both 2D and 3D digital items. The virtual Tommy X Roblox Creators digital collection is available for purchase in the Roblox Avatar Marketplace.