OHLALA ICYMI

The film industry has been reproducing the stories of fashion icons, and luxury jewellery houses have been partnering with them, borrowing eye-catching pieces to portray the characters. Boucheron is featured in the latest release House of Gucci, an adaptation of Sara Gay Forden's The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed (2000). A biopic of the Gucci family dynasty over three decades which looks back at how Maurizio Gucci, the founder's grandson, and Patrizia Reggiani met and how their lives unfolded. In this scenario, Boucheron creations are featured in several scenes. Some of the jewellery pieces include the 31-motif; diamond-paved Serpent Bohème necklace in yellow gold; the diamond-paved Pompon necklace in pink gold; the diamond-paved Pompon Serpent Bohème bracelet in yellow gold; and the Cypris bracelet.

Mercedes-Benz and the New York-based fashion label Proenza Schouler partnered to create a collection that brings a new experience in luxury fashion and responsible design. Taking inspiration from travelling and the open road, this limited-edition capsule includes seven gender-neutral styles. Each piece is a study in colour and craftsmanship that reflects the passion of both brands for exquisite materials and outstanding design. Recycled cashmere blankets offered alongside naturally tanned blanket harnesses, showcase Proenza Schouler's take on the iconic Mercedes-Benz star. The knit turtleneck is made from luxurious recycled cashmere and the eco-cotton tie-dye T-shirt is produced using organic and eco-friendly dye methods. The campaign features the actress Laura Dern and her son Ellery Harper. A road trip of a mother and son in an all-electric EQS along the coast builds the dreamy scenery for Mercedes-Benz and Proenza Schouler's capsule collection.