W A Y OF LIFE AMOU A GE

With the release of the latest creation from high-end luxury fragrance brand Amouage, the brand further enhances its global reputation for bringing true artistry to all its creations.

aMOuage Fragrances have refected the wonderful traditions of luxury perfume creation internationally for 33 years, and their latest creation, ‘Bracken’ for Man, is a fragrance that evokes a subtle and enigmatic masculinity. Created under the guidance of Creative Director Christopher Chong, this elegant new fougère is inspired and named after Bracken, one of the oldest and most resilient ferns in history.

Unveiling an aromatic freshness, the fragrance begins with vibrant top notes of Lavandin, Nutmeg, and Clove. With a spectrum of light caressing the woods, both Lemon and Bergamot open this fragrance by blanketing a sensation of brightness over wet earth. Geranium, Cinnamon, Cedarwood and Sandalwood come together to seduce the earthy character of Musk and Patchouli in the base, an aura of which lends a retro touch to this distinguished fragrance.

With a design mimicking the fern nature of the scent, Bracken Man is presented in Amouage’s iconic clear glass crystal bottle with gold foil illustrations of a fern leaf surrounded with swirling vines behind the Amouage insignia. The refreshingly white cap is accented with a peridot Swarovski crystal, and the bottle is housed in a retro paisley box with a design mimicking the scent. With removable inserts, the boxes are designed to be reused to contain treasured ornaments and mementos for safekeeping.

Bracken for Man is the latest addition to the Midnight Flower Collection that comprises of ‘Hope’, ‘Love’, ‘Happy’, ‘Smile’, and ‘Joy’ candles and complementary room sprays, as well as ‘Sunshine’, a fragrance available for Man and Woman.

Other categories have been added to the overall range and today Amouage is not just a perfume brand, but expresses a luxury lifestyle. By extending the product offering to include luxurious bath ranges, a beautifully perfumed, long-lasting range of candles and parfums d’ambience, and an amazing hand-crafted range of small leather goods and handbags, all of which refect innovation, attention to detail and luxury, the brand sets itself apart from other perfume houses today.

ﻰﻠﻋ ﺮﺠﺤﺑ ﺾﻴﺑ ا ﺔﺟﺎﺟﺰﻟا ءﺎﻄﻏ ج ّ ﻮﺘﺗو اﺬﻫ ﺐﻴﻬﻤﻟا جاﻮﻣأ رﺎﻌﺷ ﺔ ّ ﻳﺮﻫز شﻮﻘﻨﺑ ﺖﻧادزﺎﻓ ﺔﺒﻠﻌﻟا ﺎﻣأو ﻲﻜﺴﻓوراﻮﺳ ﻦﻣ ﻢﻳﺮﻜﻟا ﺪﺟﺮﺑﺰﻟا

تارﺎﻛﺬﺘﻟاو ﻲﻠﺤﻟا ﻆﻔﺤﻟ ﺎﻬﻣاﺪﺨﺘﺳا ةدﺎﻋإ ﻦﻜﻤﻳ ﺚﻴﺣ

تﺎﻓﺎﺿإ ثﺪﺣأ ﻞﺜﻤﻳ ﻞﺟﺮﻠﻟ “ﻦﻛاﺮﺑ” نأ ﺮﻛﺬﻟﺎﺑ ﺮﻳﺪﺠﻟا ﻦﻣو ﻲﺘﻟاو

ﺔﻓﺎﺿ ﺎﺑ ، “ يﻮﺟ “ و ، “فﻮﻟ” ، “ﻞﻳﺎﻤﺳ” ، “ﻲﺑﺎﻫ” ، “ بﻮﻫ” ﻢﻀﺗ ﺎﻬﻟو ﻪﻟ ﺪﻳﺪﺟ ﺮﻄﻋ ﻮﻫو “ﻦﻳﺎﺷ ةﺎﻴﺤﻟا ﻂﻤﻧ ﺲﻜﻌﺗ نأ جاﻮﻣأ ﺖﻋﺎﻄﺘﺳا ﻲﻤﻟﺎﻌﻟا

ةﺮﺧﺎﻔﻟاو ﺔﻳﺮﺼﻌﻟا ﻦﻤﻀﺘﺗ ﻲﺘﻟا ﺔﻴﻟﺰﻨﻤﻟا ﺔﻋﻮﻤﺠﻤﻟاو ،ةﺮﺸﺒﻟﺎﺑ ﺔﻳﺎﻨﻌﻟاو مﺎﻤﺤﺘﺳﻻا تﻻﺎﻤﺣ ﻦﻴﺑ عﻮﻨﺘﺗ ﻲﺘﻟا ﺔﻳﺪﻠﺠﻟا تﺎﺠﺘﻨﻤﻟاو

Led by the CEO David Crickmore for the last ten years, Amouage adopts an inventive approach to all its creations. Along with Creative Director Christopher Chong, they have together reinvented the brand, aiming to render it appealing to today’s international consumers.

Christopher is devoted to creating fnely blended perfumes using only the the rarest ingredients of the highest quality, sourced from around the world. Amouage perfumes are developed according to Christopher’s detailed and inspirational brief, which is then assimilated by world-recognised perfumers in Paris, Grasse, Geneva and New York.

Chong always seeks to fnd unusual or innovative elements in his creations. Even though they may ft into an established perfume genre, he always adds his unique signature, which renders it immediately identifable as Amouage. The strength of the brand therefore lies in its creative integrity, since it makes its own trends, as opposed merely to following the fock.

Amouage is gradually rolling out a programme of standalone shops in key cities around the world. So far there are 19 standalone shops in Italy, United Kingdom, Malaysia, Oman, United Arab Emirates, Kuwait, Saudi Arabia, Bahrain and Qatar. Amouage has also greatly expanded its wholesale distribution network into mainly brandidentifed sites.

The brand is currently sold in over 65 countries and Amouage is proud to be sold in the world’s fnest department stores, including Harrods and Selfridges in London, Saks in Mexico City, Lane Crawford in Hong Kong, Siam Paragon in Thailand, Bloomingdales and Harvey Nichols in Dubai, Tangs in Singapore, David Jones in Australia, KadeWe in Berlin, Gumm and Tsum in Moscow, Bon Genie in Geneva and Bergdorf Goodman in New York City. Arresting and alluring, the various collections of Amouage are synonymous with a lifestyle sought by only the most discerning of patrons. The brand appeals to sophisticated, confdent and welltravelled consumers who want something unique and who are not afraid to stand out from the crowd by wearing something really special and innovative. These consumers also expect and receive the superior level of quality that Amouage provides.