2 minute read
Q&A WITH JACK BAILEY: Marketing Manager at Façon Creative
Façon Creative is a creative agency that offers clients a 360-degree approach to marketing. From end-to-end the agency is a one-stop shop for any business looking to outsource their marketing. The idea was born when clients of Façon Magazine needed high-quality advertising material for the magazine, but didn’t have access to any, so Façon’s team shot it for them!
Five years later, Façon Creative has gone on to produce the highest standard in marketing campaigns and photo shoots for national and international clients, and proven itself as a powerhouse in digital campaigns.
We sat down with Façon Creative’s marketing manager Jack Bailey to chat about all things digital marketing in the current climate.
TELL US HOW YOU GOT STARTED AT FAÇON CREATIVE?
While I was completing my Diploma of Business and working freelance as a content creator, I was actually lucky enough to get an internship with Façon Magazine as their events assistant. Three years on, I’ve seen the business grow substantially and I now oversee the marketing of both Façon Magazine and Façon Creative.
WHAT IS YOUR NUMBER ONE TIP FOR BUSINESSES ON SOCIAL MEDIA?
Don’t undervalue the power of social media. While traditional marketing is still important, social media marketing has quickly become the best (and cheapest) way to reach an engaged audience. And if you don’t know how to get the most out of your social media, employ someone who does!
WHAT MAKES YOU PASSIONATE ABOUT THIS WORK?
I love seeing a vision come to life. I’ve worked with a lot of clients over the years and seeing how happy it makes people, especially small business owners; to see their brand produce amazing content is very special.
WHAT IS TRENDING THIS SUMMER IN SOCIAL MEDIA MARKETING?
With the success of short-form video platforms like TikTok (which recently hit the milestone of having a billion active users every month) and features like Instagram’s Reels, it’s time to think differently about social media. The same old square-crop image doesn’t cut it anymore! We’ll keep seeing more businesses embrace video content, or be left behind.
WHAT WOULD YOU SAY TO SOMEONE WHO IS ON THE FENCE ABOUT INVESTING IN A CREATIVE AGENCY TO HELP WITH THEIR BUSINESS?
The main feedback we get from clients who have put off employing a creative agency is how much time it frees up for them. Our process is very is very streamlined. It’s designed to simplify your life and has proven to achieve outstanding results. Clients can rest assured we have their best interests at heart. Plus we are affordable and happy to work with your budget, which always helps!
MORE INFORMATION ABOUT FAÇON CREATIVE CAN BE FOUND ON ITS WEBSITE: FACONAUSTRALIA.COM/FACON-CREATIVE-AGENCY YOU CAN CONTACT JACK DIRECTLY BY EMAILING JACK@FACONAUSTRALIA.COM
