Anna Javili, founder and the head of Annyko Studio: How to run a successful beauty

Visiting the website of the permanent makeup salon Annyko Studio, one can find a good dozen of approving reviews from people of New York. Here is one of the many of them: “Thanks that I found YOU!!! This is so hard to find really good and experienced permanent makeup artist Last time I did my eyeliners with another master I felt so much pain so that I said I’ll never do it again Fortunately, I found Anna… I feel almost nothing during the procedure and the result is really beautiful”.

It is hard to believe that PMU artist Anna Javvili has managed to reach that level of skill and artistry during only 2,5 years in the industry And what's more, in just one year her Annyko Studio has become such a success in Manhattan, that now Anna is opening a bigger studio, which could accommodate everyone who desires to book permanent make-up services or courses from her.

Anna makes no secret of her top-ingredient for growing successful so rapidly: “It is definitely perfectionism. You only can be a professional when you hone your skills every day, every moment. My job is my priority in life, and I am very strict with myself. It always seems to me that I’m not doing enough and I push myself to work harder. I need to know, that tomorrow I’ll be able to do my job better than today.”

It is interesting that Anna had finished a permanent makeup fundamentals course right before moving to United States in 2019. From the very start of living in New York she was working for 2 beauty studios in Manhattan, along the way taking courses from international permanent makeup champions. It was a working for wear and tear, but Anna sought to achieve mastery in what she was doing. She knew, that only mastery could become her ticket to success: “Stay strong and confident. You must do top-class work, use high-quality materials, and most importantly, do not duplicate others’ style, but have your own unique style to be recognizable.”

And she has become recognizable. Only after few years living in New York she has had client base big enough to open her own studio. What’s more important, she had an understanding what she was doing it for: to make people even more free and selfconfident. “When a client is happy every time, client looks in the mirror, when client has no need to wake up earlier to make a makeup – doesn’t it feel great? This is why I love my job – it brings people an extra time for themselves and allows them to feel more attractive in any circumstances,” Anna comments.

This humane attitude is felt by every client of Annyko Studio. “Permanent makeup treatment is nothing without the human connection. The connection has to begin from the very first moments of speaking to your client. You have to be willing to understand their needs. The warmer the contact you are able to create during the working process, the more satisfied the client will leave you,” says Anna.

“Self-confidence is one of the most important traits for me. It is really hard to achieve something in life without it. And it is a pleasure for me to see, that my work gives people more selfconfidence. I love training future makeup artists as much as I love creating permanent makeup myself. I love to see, that I can make a difference for my clients. And I want my new studio to become the central point of permanent makeup services in Manhattan. You come here and you get everything related to permanent makeup, topclass,” says Anna Javili.

Itisdefinitelynotonlyherskillsbutalsoher warm energy that has created a strong following of Annyko Studio on Manhattan. From the very opening of it people were so satisfied and inspired by the results of Anna’s work reflected on their faces, that many of them asked for PMU training sessions from her. They wanted not only to receive services, but were willing to be able to give them to other people themselves.

Annawasaweoftheideatogetpeopleinto the profession: “By running PMU courses, I can give an exciting profession to many people. Again, I help them to become happierandmoreself-confident.Andthose people I teach top-class permanent makeup will make perfect beauty service for other people, and they’ll have their portion of self-confidence too! So, it’s like some chain reaction of beauty and confidence – from me to other people in America.”

So, she has developed her own training program along with the detailed permanent makeup manual, which includes all the necessary information to get started in the profession: from the structure of the skin to the favorite products Anna uses in her work. The course also includes her live sessions on the model, so the students can see how she’s doing the work. On the last day of the course students work on models themselves. Each of them also get permanent makeup machine and all the materials necessary to begin their own practice right after the course.