DESIGN EN ROGUE
DESIGN EN ROGUE Design En Rogue is a brand initiative, connecting multidisciplinary creatives in the cultural zeitgeist to the world of interiors through textile design. Paving a new path forward, Design En Rogue serves as an exchange of ideas through product collaboration and devising innovative ways to reflect materials in the built environment. Textile collections are often time capsules—specific styles and motifs methodically married together to express a theme meant to enlighten and inspire. It's a model we ourselves have catered to time and again. What if instead we conceived collections that didn't fit into seasonal expectations but rather led with creative acuity in order to shift emotion? We believe design should live outside of the confines of expectation and never lose its adventurous spirit. So we’ve schemed up a new way of introducing fresh products to our design community—a practice that renders a more direct-to-designer fashion, featuring intentional materials and an element of surprise every time. Part textile laboratory and part collaboration engine, Design En Rogue is a new series of ongoing capsule collections curated and brought to life by inspiring creatives tapped for their unique world view.
Front Cover Fabrics: Jules Bouclé Light Natural, Leavitt Meteor, Culotte Aquamarine
Photography Joanna McClure Creative Director Jodi Finer Image Production Fabricut Marketing Graphic Design Elly Kaya Words Cara Gibbs Editing Jesse Bratter, Whitlee Douthitt
Gaga Stripe Lilac Taupe
Perfect Ten Azure, Madder Mauve, Gaga Stripe Lilac Taupe
Jules Bouclé Light Natural, Perfect Ten Soleil, Momentum Midnight Pink, Leavitt Meteor
Upholstered Screen Matisse Tempera, Sofa Perfect Ten Soleil, Pillows Perfect Ten Azure, Leavitt Meteor, Madder Mauve, Gaga Stripe Ivory Cream, Drapery Gaga Stripe Lilac Taupe Original Inspiration Room Designed by Batiik Studio, seen in Elle Decoration, photographed by Romain Ricard
Our first ever Design En Rogue release features a compendium of couture velvets, sharply defined jacquards and modern-minded embroideries conveyed through fashion-forward color palettes. To balance out these vivid statement makers is a mix of foundational fabrics from our Elements Collection—purposely chosen to ground the bolder prints and pull an interior space together. To weave even more artistry into this high-intensity fabric anthology, sought-after still life photographer Joanna McClure has crafted a complementary collection ripe with ombré color fields made to support these rogue textiles. Known for her ability to abstract her subjects and create thought-provoking tension within her photographs, she brings a keen eye and fresh lens to the line. Breaking the conventional mold in nearly every way, Design En Rogue adopts a new approach to collection culture. One that is more frequent and fearless—keeping the industry on its toes with anticipation for what’s next. Until then, discover what is now.
“There’s a light-heartedness to the collection.” - Joanna McClure
Matisse Tempera, Culotte Aquamarine, Perfect Ten Azure, Perfect Ten Soleil
Madder Mauve, Momentum Midnight Pink, Gaga Stripe Lilac Taupe
Drawn to Matisse as her point of inspiration, Joanna thoughtfully assembled a modern compendium of fabrics shown through playful, small-scale still lifes.
“I wanted to be sure that an entire room could be created out of these 9 textiles.”
Chair Matisse Tempera, Sofa Jules Bouclé Light Natural, Pillows Gaga Stripe Lilac Taupe, Perfect Ten Soleil, Pouf Perfect Ten Azure Original Inspiration Room Art Direction by Studio FM, styled by Studio Salaris, photographed by Andrea Garuti for Pedrali
Perfect Ten Soleil, Culotte Aquamarine, Leavitt Meteor, Momentum Midnight Pink, Jules Bouclé Light Natural, Matisse Tempera
LEAVITT Bubbly Meteor
Culotte Aquamarine, Leavitt Meteor, Matisse Tempera