Picnic Manuals

Picnic Manuals

Picnic Manuals Institute of Design Berlin Summer Semester 2011 Class: Art Directions and Print Campaigns Docent: Christina Kral

Young urbanites of our generation, you are seriously confused!

All these options, everywhere, all the time. An over abundance of positivity and possibilities. We know, it can get overwhelming sometimes..

Therefore our team of critical designers and forward thinkers have developed a range of picnic formats that will come to the rescue and cause instant relief. They have designed the perfect picnic for you. These orchestrated encounters will employ the social aspects of a picnic to cause a rupture in your daily routine and a pause in the constant chase of information and unreflected consumption. In addition to that the picnic format will be coupled with a matching activity that will help process your thoughts, enhance clarity, instigate a fresh exchange and new awareness.

This highly motivational Picnic as a Tool will help you push things forward and into immediate action. Hence, the perfect solution for a lunch break.

You can see it as a hacked picnic or an advanced workshop.

Either way you can book us ANYTIME in any weather.

The remedy is just a picnic away!

Yours sincerely, Young urban picnic developers

Assignment Write a concept for a picnic format that will work as a social pause and a workshop to enhance awareness, motivation and sideway thinking.

1

2

Define your target group.

Set a location for a picnic. It can be indoors, outdoors, on the go, etc.

3

4

Visualize your ideas using existing materials and your own sketches to create an atmosphere that describes the feeling of how this picnic will be experienced.

7

8

Think sustainable and ad hoc.

9

Think all weather.

10

Think urban.

11

Think sideways.

Keep in mind the particular needs of the urbanites.

Design a food concept and an activity that will support each other and enhance the outcome of your anticipated cure. The food and the activity will have to match up.

5

Prepare your picnic pitch so it can be presented during an outdoor picnic.

12

You can use your research and that of your fellow researchers as a point of departure BUT move beyond!

13

Develop a look and define aesthetics to communicate your kind of picnic experience.

6

Timeline Part 1 - Due Monday, May 16

Concept draft and visual ideas. Pitch your idea during the next session within a picnic format & receive group feedback.

Part 2 - Due Monday, May 23

Revise your draft according to the feedback received during the first pitch. Develop and plan a prototype event. Design an invitation of your ideal picnic solution and post it on your tumblr.

Part 3 - Due Monday, May 30

Stage “your” Picnic and document it. Present your documentation in class Part 4 - Due Monday, June 6

All your components will be published in a handbook/ catalogue including all students contributions - each picnic format will be represented by concept writing, documentation of prototype and invitation to the picnic.

Prepare your contribution in the right format and layout so we can “produce” the handbook in class.

When we pitched our initial picnic ideas to one another and to an indifferent bear and some hyperactive sparrows..

Soon we’ll picnic it to you!

Picnic Menu Jana Blank & Sebastian Bohm

Sunday Picnic

Susette Brand

Urban Picnic Berlin

Fanny Döring

Magic Our Picnic

Niels van Beek & Adrian Ulrich

Dustin Przibilla

Snack Attack, die Energie für deinen weiteren Tag

Francesca Zedler

Keep Your Head Above Water

Maria Parachkevova

Tobias Reich

Business Picnic

Quiz Picnic

Lamia Michna

Nora Ricci

Picknick Bus

Ick Picknicke, Köstliche Kiez Fusion

Imaginary Poetic Picnic

Matthes Krull

Erfolgsrezept

A Definition “In contemporary usage, a picnic can be defined simply as a pleasure excursion at which a meal is eaten outdoors (al fresco or en plein air), ideally taking place in a beautiful landscape such as a park, beside a lake or with an interesting view and possibly at a public event such as before an open air theatre performance, and usually in summer. Descriptions of picnics show that the idea of a meal that was jointly contributed and was enjoyed out-of-doors were essential to a picnic from the early 19th century.

Picnics are often family-oriented but can also be an intimate occasion between two people or a large get-together such as company picnics and church picnics. [...]

On romantic and family picnics a picnic basket and a blanket (to sit or recline on) are usually brought along. Outdoor games or some other form ofentertainment are common at large picnics.

Some picnics are a potluck, an entertainment at which each person contributed some dish to a common table for all to share.

When the picnic is not also acookout, the food eaten is rarely hot, instead taking the form of deli sandwiches, finger food, fresh fruit, salad, cold meats and accompanied by chilled wineor champagne or soft drinks.� >> Taken from wikipedia

“The first usage of the word is traced to the 1692 edition of Tony Willis, Origines de la Langue Française, which mentions piquenique as being of recent origin; it marks the first appearance of the word in print. The term was used to describe a group of people dining in a restaurant who brought their own wine. For long a picnic retained the connotation of a meal to which everyone contributed something. Whether picnic is actually based on the verb piquer which means ‘pick’ or ‘peck’ with the rhyming nique meaning “thing of little importance” is doubted; the Oxford English Dictionary says it is of unknown provenance. The word predates lynching in the United States; claims that it is derived from a shortening of ‘pick a nigger’ are false.

The word picnic first appeared in English in a letter of the Gallicized Lord Chesterfield in 1748 (OED), who associates it with card-playing, drinking and conversation, and may have entered the English language from this French word.[3] The practice of an elegant meal eaten out-of-doors, rather than a harvester worker’s dinner in the harvest field, was connected with respite from hunting from the Middle Ages; the excuse for the pleasurable outing of 1723 in Lemoyne’s painting is still offered in the context of a hunt.” >> Taken from wikipedia

“In British and American English, the phrase “no picnic” is used to describe a difficult or trying situation or activity. For example, “Driving in rush hour traffic is no picnic.”

In established public parks, a picnic area generally includes picnic tables and possibly other items related to eating outdoors, such as built-in grills, water faucets, garbage containers, and restrooms.

In Information Technology, a “picnic” is an acronym meaning “Problem In Chair, Not In Computer.” Help desk workers use “picnic” to refer to a situation where they helped someone fix a problem with their computer where there really was no problem with the computer, but the user was to blame for the problem.” >> Taken from wikipedia

“After the French Revolution in 1789, royal parks became open to the public for the first time. Picnicking in the parks became a popular activity amongst the newly enfranchised citizens.

Early in the 19th century, a fashionable group of Londoners formed the ‘Picnic Society’. Members met in the Pantheon on Oxford Street.

Each member was expected to provide a share of the entertainment and of the refreshments with no one particular host. Interest in the society waned in the 1850s as the founders died.

From the 1830s, Romantic American landscape painting of spectacular scenery often included a group of picnickers in the foreground. An early American illustration of the picnic is Thomas Cole’s The Pic-Nic of 1846 (Brooklyn Museum of Art).

In it a guitarist serenades the genteel social group in the Hudson River Valley with the Catskills visible in the distance. Cole’s well-dressed young picnickers have finished their repast, served from splint baskets on blue-and-white china, to stroll about in the woodland and boat on the lake.” >> Taken from wikipedia

“The image of picnics as a peaceful social activity can be utilised for political protest too. In this context, a picnic functions as a temporary occupation of significant public territory. A famous example of this is the Pan-European Picnic held on both sides of the Hungarian / Austrian border on the 19 August 1989 as part of the struggle towards German reunification.

In 2000, a 600-mile-long picnic took place from coast to coast in France to celebrate the first Bastille Day of the new Millennium. In the United States, likewise, the 4 July celebration of American independence is a popular day for a picnic. In Italy the favourite picnic day is Easter Monday.� >> Taken from wikipedia

Picnic & More http://ickpicknicke.tumblr.com/ http://foodworld-of-lamia.tumblr.com/ http://mundmachtrund.tumblr.com/ http://foodbooker.tumblr.com/ http://foodpirate.tumblr.com/ http://eaty.tumblr.com/ http://niels-van-beek.tumblr.com/ http://atelierwezoo.tumblr.com/ http://essensgewohnheiten.tumblr.com/ http://sebastianbohm.tumblr.com/ http://bigbelly.tumblr.com/ http://janablank.tumblr.com/ http://noraricci.tumblr.com/ http://treich2.tumblr.com/ http://harrycan.tumblr.com/ http://peter-silie.tumblr.com/

>> Links to students’ blogs

Picnic Manuals Design Institue Berlin Summer 2011