Extremista_01 by Extremis

issue #01 - fall 2010

togetherness journal

www.extremis.be

from hops to hopper EXTREMISâ&#x20AC;&#x2122; HOPPER PRESENTED AT INTERIEUR 2010 Hopper is the name of the latest tool for togetherness Extremis has got. Why? You will find out in our very own Extremis newspaper. Get your free Tremist beer at > p6 Interieur, cheers! > p 4

EXTERIEUR, THE OFFICIAL INTERIEUR AFTER-HOURS VENUE When the Interieur 2010 fair closes its doors at night, the doors of Exterieur open! For this fourth edition founder Extremis and the company AVC have decided to cooperate once again, together with Delta light, Villeroy & Boch, and Kordekor. The ambition of Exterieur is

GENERAL INFO

really simple: bringing people together after closing time during the Interieur 2010 fair in an environment where design professionals and addicts can meet, relax, and party ... Interieur 2010 has a highly-envied international reputation. With the organization of Exterieur, a couple of companies want to make an effort to make the whole event more attractive by offering an after-hours networking place. > p16

WORLD EXPO A review of the world expo in Shanghai. Extremis is present with a complete furniture range, from Gargantua to Abachus. > p 14

calendar > p 2 extremis, the brand > p 2 language lab > p 3 cooking class > p 4 product overview > p 8 product special Sticks > p 10 product special Kosmos > p 11 product special Donuts > p 12 projects > p13 world expo > p 14 ext adv > p 15 horoscope > p 15

from A BRAND-NEW CORPORATE DESIGN We decided to create a new logo. Because of the strong brand identity, we needed a no-nonsense, highly recognizable logo. The accolade refers to the group of tools (for togetherness) we have in our range.

A BRAND-NEW WEBSITE We are proud to announce the launch of our brand-new website! Our new site is much easier to navigate and will offer you a better user experience. Go to www.extremis.be and enjoy it!

extremista =

particular - extremely - exceptional - highly - special - eccentric - greatly - ultra = extremis + revista

contact & info extremis weegschede 39b be - 8691 gijverinkhove info@extremis.be www.extremis.be

hops to DIRK HAS BEEN

GROWING HOPS

AT HIS HOP FARM

IN WEST FLANDERS / TOE TOEZNT In West Flanders, we speak a dialect that is very different from standard Dutch. Furthermore it is extremely difficult to understand for people from neighbouring areas. To this end, we’d like to prepare everyone for meeting an inhabitant of West Flanders. Make sure you read our previous language labs as well at www.extremis.be

Grammar: conjugation of yes (ja): jaok (ja ik = “Yes, I do”, “Yes, I have”, “Yes, I am”, etc. in English) jaog (ja gij = “Yes, you do”... - singular) jaoj / jaos / jaot (ja hij/zij/het = “Yes, he/she/it does”...) jaow (ja wij = “Yes, we do”...) jaog (ja gij = “Yes, you do”... - plural) jaos (ja zij = “Yes, they do”...)

Vocabulary: form meaningful sentences with: - meuzel (backpack or bag) e.g.: “smeirt je stutjes en stik z’i je meuzel” “prepare your sandwiches and put them in your bag” - ‘n plok (harvesting of the hops) e.g.: “Mohowzeh, begun oeste i’ noh veel te vroeh vo ‘n plok!” “oh my God, August is way too early for picking the hops!” - ommelof (hop garden) e.g.: “jawadde, Dirk oalt inspiraosje ut zin ommelof” “Well well, Dirk draws inspiration from his hop garden” - ljere (stepladder) e.g.: “ti nie ol gi freezn trekn met e ljere” “not everything is that simple” (lit.: it’s not always picking strawberries with a stepladder)

Poperinge is known as the ‘Hop Capital’ of Belgium. 180 hectares of the surrounding countryside are planted with hop plants. The main varieties grown are Wye Target, Northern Brewer, Challenger, and Hallertau. Hop fields have typified the landscape since the middle ages after the decline of the cloth trade because of quarrels with neighbouring Ypres. Poperinge still produces 75 % of the Belgian national hop harvest, which is important for a beer-producing country like Belgium. As hop gives flavour to some of Belgium’s most powerful ales, including the legendary 12-degree dark tripel from the neighbouring Saint-Sixtus monastery. In June 2005, Westvleteren 12 was again highlighted as “Best Beer in the World” in a biannual competition on RateBeer.com. Hop (botanically also known as humulus lupulus) belongs to the hemp family. The plant is also used in pharmaceuticals (to make sleepinducing pills and to counter side effects of the menopause). Hop shoots are served in the finest restaurants from January to mid April. Because of the short period of availability and the labour-intensive culture, hop shoots are considered to be the most expensive vegetable in the world. The first kilos are generally sold by auction for as much as 999 Euros per kilo! Some years ago, Dirk Wynants bought himself a farm in Poperinge, the Hop Capital, which is less than 20km from the Design Capital Gijverinkhove, where extremis’ headquarters are based. He immediately decided to establish a entirely new hop garden which is extremely rare, and now he’s harvested his own hops, for the second time in a row. The total hop garden area in Poperinge had been decreasing for many years, but now this seems to be changing! Hop werkt medicinaal: het is rustgevend en slaapverwekkend en wordt dus ook met dit doel in thee verwerkt. Hop bevat bovendien fenolen, die sterk lijken op het vrouwelijk hormoon oestrogeen, en daardoor ongemakken bij vrouwen in de menopauze bestrijden. Er wordt zelfs beweerd dat het bloed van bierdrinkende oudere mannen hierdoor meer vrouwelijke hormonen bevat dan hun vrouwelijke leeftijdsgenoten.

o delight OFFICIAL BELGIAN TOGETHERNESS BEER

This is where Dirk’s homegrown hops come in as a source of bitterness, flavour, and aroma. The longer the hops are boiled, the more

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COASTER The official togetherness coaster is designed for 2 Tremist glasses, as an Extremis fan never drinks alone.

During fermentation, the wort becomes beer in a process which requires a week to several months depending on the type of yeast and strength of the beer. Additional fermentation can take place in the bottle as is the case with Tremist. This results in a better taste and a longer shelf life.

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We have the pleasure of tasting a refreshing beer like Tremist thanks to a labour-intensive brewing process. Especially in Belgium, brewing is true craftsmanship with a strong cultural value. The purpose of brewing is to convert a starch source into a sugary liquid called wort and to convert the wort into the alcoholic beverage known as beer in a fermentation process effected by yeast. The first step, where the wort is prepared by mixing the starch source with hot water called “liquor”, is known as “mashing”. The sweet wort is put into a kettle, or “copper” and boiled.

TOGETHERNESS

bitterness they contribute. This explains the authentic taste of Tremist. After boiling, the hopped wort is cooled, ready for the yeast.

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TREMIST, THE

BEER GLASS DESIGNED BY NEDDA EL-ASMAR A special beer needs to be served in a special glass. Nedda El-Asmar is a Belgian designer who makes poetic utensils combining classic elegance with contemporary design.

For togetherness reasons, Tremist only comes in 75 cl botlles, enough to fill 4 Tremist glasses. In Belgium, most card games require 4 players. Move the bottle gently while pooring, otherwise you will mix the second fermentation yeast at the bottom of the bottle. Yeast lovers can add this to their beer or serve it in a separate glass. Otherwise, just leave about 5 millimetres in the bottle.

Her stylish water pipe Narghilé has already featured as centre-piece of the Extremis Behive Lounger. This time we asked her to design the Tremist glass. Hop fields, the hopper table, the new logo and also the characteristics of the Tremist beer inspired her for this glass.

COOKING CLASS

Belgian stoofvlees with Tremist

Ingredients

Recipe

° 1kg of stewing beef cut into bite-size

Use a saucepan to very slowly fry the onions until golden. Brown the meat in a pan and add it to the onions. Deglaze the pan with Tremist beer and add to the saucepan with all of the spices and stir. Cover the bread slices with a thick layer of mustard and put them on top of the meat, mustard side facing up.

° butter for frying ° 1 large chopped onion and some pieces of garlic ° 1/2 bottle of Tremist use the other ½ bottle to introduce your son to the taste of Tremist ° 2 slices of bread (cut off the crusts to avoid lumpy sauce) ° mustard ° salt and pepper, bay leafs, thyme, etc.

Serve with Belgian fries and mayonnaise, find the recipe on www.extremis.be

and fin heeft meer lichaamsvocht dan een

Het antwoord is even eenvoudig als duidelijk: in zijn eigen, merkt dus meer van een zelfde onverstoorbare tempo, dat wil DO THE CALCULATION aantal glazen dan een zwaarder zeggen zoâ&#x20AC;&#x2122;n 0,002 promille per iemand. Daarnaast is er ook nog kilogram lichaamsgewicht per uur. De hoeveelheid alcohol in het een verschil tussen mannen en Om een idee te krijgen hoe snel bloed, het bloedalcoholgehalte vrouwen: het lichaam van een dat in zijn werk gaat geven we hier (BAG), wordt uitgedrukt in vrouw bevat minder vocht per kilo een globale richtlijn. Omdat er promillages. Een promillage gewicht dan dat van een man. veel, vaak ook individuele factoren van 0,5 wil zeggen dat 1 En dat zorgt er dus voor dat een een rol spelen, is het â&#x20AC;&#x2DC;t meest veilig cc (= 1 milliliter) bloed een vrouw na evenveel glazen een hoger uit te gaan van ongeveer 5 tot 6 halve milligram pure alcohol BAG krijgt dan een man. Verder kwartier per glas. Afbraak is ook bevat. Tegenwoordig wordt wordt bij vrouwen een veel kleiner uitsluitend en alleen een kwestie bij de toepassing van de gedeelte in de maag verteerd dan van tijd. Buitenlucht, zwarte Wegenverkeerswet ook gewerkt met bij mannen. koffie, koude douches, lichamelijke het ademalcoholgehalte (AAG), De formule voor de berekening van inspanning, vitaminen en speciale dat het aantal microgrammen pure het bloedalcoholgehalte lijkt op het â&#x20AC;&#x2DC;ontnuchteringsmiddeltjesâ&#x20AC;&#x2122; hebben alcohol per liter (uitgeademde) eerste gezicht ingewikkeld: BAG (a geen enkele invloed. Jammer... lucht uitdrukt. x 10)/(g x r) - (u - 0,5) x (g x 0,002) Het is niet zo, dat elke milliliter Verklaring: pure alcohol bij iedereen a = aantal glazen hetzelfde BAG veroorzaakt. De g = lichaamsgewicht pure alcohol wordt namelijk r = bij mannen 0,7 en bij vrouwen gelijkelijk verdeeld over de totale 0,5 u = het aantal uren vanaf het hoeveelheid lichaamsvocht. En eerste glas daarvan heeft de ene mens meer Hoe snel gaat de afbraak in zijn dan de andere. Wie veel weegt, werk?

HOW DRUNK ARE YOU? lichter iemand. Een lichter iemand

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SURPLOOH DIWHU K

GOOD TO KNOW ... Gezonder dan water? In de middeleeuwen brouwden de meeste mensen thuis hun eigen bier. Dat kwam onder andere door een gebrek aan zuiver drinkwater. Pas met de verstedelijking ontstonden de eerste commerciĂŤle brouwerijen, waardoor de productie van bier wel meteen veel professioneler verliep. In de steden was het gebrek aan zuiver water het grootst, en dus

was ook de behoefte aan bier daar groter. Al snel had elke stad haar eigen brouwerijen. Het lokale bier was immers altijd goedkoper, want men betaalde er geen invoerrechten voor. Er waren vele kleine steden met elk hun eigen brouwtradities, en dat zorgde op termijn voor een groot en divers aanbod.

ally...

Hopper inspired by hop pickers and hop gardens

Until the late 1950s hops were picked by hand, causing a migration towards Poperinge which doubled the local population. Some 10,000 foreign hop pickers (or hoppers) made their way to Poperinge during harvest time and played an important economic role: the wages were mainly spent on buying coal for the next winter.

A coffee break or lunch, seated at long rows of tables and benches near the hop gardens, interrupted the monotonous hop-picking rhythm. Food and drinks were also served during the â&#x20AC;&#x153;Hommelpapfestâ&#x20AC;? marking the festive end of the picking season. People celebrated at the same long rows of tables with their fellow

ÂŠ design by Dirk Wynants

hoppers and the farm owners. These harvest feasts together with the inclination of the hop poles triggered the design of the new Extremis Hopper table. Hopper comes in 4 different sizes. There will be different accessories such as: back rests, a bbq, a bottle cooler, ...

product o N°1

Gargantua

N°2

Inumbra

Inumbrina

N°9

Donuts

N°15

Yeehaa

Bronco, Corral, C’upsidedown, Totem 8

N°3

Extempore

Extempore Still

N°10

Qrater

N°11

Woodstock

N°16

Kosmos

N°17

Romeo & Juliet

Parasol & ‘Oris

overview N°5

PicNik

N°7

Icecube

N°8

Arthur

Dolly

N°12

Sticks

N°13

Serpentine

N°14

Behive

N°19

Abachus

N°20

Hopper

Sticks curved & enlightened

N°18

Alea

STICKS ENLIGHTENED

STICKS CURVED

ENLIGHTENED STICKS AS A PLAYFULL SPACE DIVIDER Extremis’ range now also includes a LED illuminated version of Sticks. The illuminated Sticks, on a 60 x 30 cm base, can be used on its own or put in a straight line. The effect of the illumination in the room and also on the ceiling is amazing. The rods are available in all lengths and colours.

EXTREMIS’ BESTSELLER RANGE STICKS KEEPS ON EXTENDING In addition to the LED illuminated Sticks, which were launched recently, Extremis is presenting yet another version of its famous space divider: Sticks Curved. The name speaks for itself; this version has a curved base. The various possibilities with Sticks curved are really inexhaustible: when combining for example 20 bases, you can create a 4 meter diameter circle, which fits extremely well around any roundshaped piece of furniture. By alternating the direction of the bases, Sticks Curved can be used to create beautiful curving lines. Their organic shape transforms your interior into your personal isle of peace and calm, even if your surroundings are hectic. This new version of Sticks clearly offers a multitude of possibilities to playfully divide up a room. The curved base can be combined with the straight base as well, while the pattern of the rods in each base still runs smoothly into the following one. Just as with the other Sticks all rods are available in different heights (120 cm, 150 cm, 180 cm, and 210 cm) and different colours: white, light mint colour, black, wood colour, and green. The number of rods needed to fill a curved base is identical to the number needed for a standard 60 x 30 cm base. For the moment it is only available in wood but other versions might follow later. www.extremis.be/sticks

KOSMOS

Product Spe Â© design by Dirk Wynants

KOSMOS LAUNCH

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Interieur anno 2008

ecial

DONUTS

DO-NUTS!!!

Donuts is too often referred to as an American cop’s favourite diner, the donut. To eliminate this misunderstanding, we want to show you why this product is called do NUTS! ° DoNuts, the perfect vessel to be rescued in style. ° Design is going downhill... fast. ° These soapbox racers received the price for the most original vehicle. ° The perfect piece of furniture to take with you on your holidays.

HOW TO INFLATE YOUR DONUTS One of Extremis’ most popular designs faces a F.A.Q. (frequently asked question). How do you inflate the thing? We recommend using a compressor. First of all position the tire inside the cover. Inflate until a round shape is visible. Now close the zipper and inflate until a pressure of 0.15 bar is reached. Use the included digital tire pressure gauge to check the pressure.

GET STARTED

DAY 3

DAY 1

DAY 4

Of course there are some alternative ways to inflate your Donuts:

FitNuts Using an average air pump will take ages. That’s why we can use this precious time for an alternative work-out. By following this midweek programme your body will be as tight as your Donuts! Day 1: Use the tube of the pump and blow for a half an hour to train your lung capacity.

DAY 2

Day 4: Pump for a half an hour Day 2: Perform sit-ups while holding your pump for 30 minutes. only using your right leg / pump for a half an hour only using your left leg. Day 3: Pump for a half an hour only using your left arm / pump Day 5: Stretch your muscles on the for a half an hour only using your completely inflated Donuts. right arm.

DAY 5 Day 6: Take a day off to relax your muscles. Day 7: Rehydrate on your Donuts, invite some friends to help.

LabNuts

FartNuts

This chemical experiment will show you how to inflate your DoNuts without having to use your mouth or any pump. Put 50g of biocarbonate of soda inside a 20 cm long heat-shrink tube. Use this heat-shrink tube to connect a jerrycan filled with white vinegar to the valve of the tire, without mixing the soda with the vinegar. Shake the tubing so that the biocarbonate of soda reaches the vinegar inside the bottle. A chemical reaction will inflate your Donuts in no time!

Probably the slowest but most relieving method to inflate your Donuts is following a strict onion soup diet for 3 weeks. Onion soup will cause flatulence. All these redundant gasses can easily be guided into your Donuts tire. After this healthy diet you will be in the best shape to relax on your new piece of furniture.

bar - Saint-Tropez (FR)

private dwelling - Ypres (BE)

office area - Tokyo (JP)

stables - Beauvoorde (BE)

airport - Schiphol (NL)

standard hotel - New York (US)

apartment - Barcelona (ES)

private dwelling - Vienna (AT)

projects sail Amsterdam - (NL)

private house - Antwerp - (BE)

flag ship store - Hong Kong (HK)

World Expo - review BELGIAN PAVILION /RFDWLRQ 6KDQJKDL 'DWH VW 0D\ WK 2FWREHU 7KHPH 0RYHPHQW DQG ,QWHUDFWLRQ +LJKOLJKWV Âł%UDLQ &HOOÂ´ 6WUXFWXUH 1DWLRQDO 3DYLOLRQ 'D\ WK -XQH 3DYLOLRQ $UHD 5RXJKO\ 6TXDUH 0HWHUV

The â&#x20AC;&#x153;Brain Cellâ&#x20AC;? structure is employed in the main body of the pavilion, which is also the design concept of the building. The inspiration for the â&#x20AC;&#x153;Brain Cellâ&#x20AC;? neuron comes from Belgiumâ&#x20AC;&#x2122;s rich achievements in science and art, and its status as one of the European Political Centers. The open space around the pavilion is furnished by Extremis. At the entrance of the pavilion there are Gargantuas, Inumbras, Abachus tables, and Inumbrinas. On the first floor there is a closed terrace where people sit at various Extempore and Picnik tables. Sticks are used to display big flatscreens.

HOW DO CHINESE TRANSLATE EXTREMIS"

the first word "(yi)" ~ means "Easy to use, provide simple, pure, and honest natural quality to serve people with perfect functionality. " the second word "(chu)" ~ means "Enjoy the fun lifestyle of being together the third word "(me)"~ means "Sweetness, happiness, intimate" the last word "(shi)" ~ means "Like Shakespeareâ&#x20AC;&#x2122;s literary, life is the combination of different kind of stories"

ext ads ANNOUNCEMENT

SPORT

WANTED

WEATHER REPORT

FOR SALE

Young Extremis I It is not only furniture that is new at Extremis. After a period of serious testing, we are very proud to announce the latest addition to the Extremis family: Jack, son of Laure (marketing) and Ruben. Jack was presented to the world on 7th June. Reactions were overwhelming. Developers Laure and Ruben immediately decided to cash in on the success, get married and start thinking about designing a successor for Jack.

Table football As Belgium once again did not qualify for the World Cup 2010, the colleagues from Extremis decided to organize their own championships. Equipped with a RS-Barcelona football table, 4 teams competed in the firstever Extremis Football World Cup. Many times the battles were Extremisly exciting, with fierce tackles and trick shot goals. Emotions raised high as the tension mounted. The team with favourites

extreMISS competition 2011 If you’re young, dynamic, looking to end all wars, create world peace, eradicate poverty and hunger. But most of all if you like beer, making friends and parading around in your bathing suit, you could be the first extreMISS. Please send your application, with pictures to miss@extremis.be. Applicants should be between 18 and 99 years old.

for 15th till 24th October During the day it will be dry, at least when you’re indoors, with possible showers of Tremist. Perfect weather for lounging and hanging around, especially in hall 6 stand 610. Evenings can be cold or hot depending on the atmosphere at Exterieur. We predict sweaty ambiance with possibilities of relaxation.

Extremis garden Big garden 1,600m² - Gvrnkhv - all outdoor furn. incl. - house incl. price on request - +32 58 299 725

Young Extremis II Due to the success of Jack, others within Extremis also saw the opportunity to present their own “products”. The trial and error stages have already been completed and almost ready to present to the world are the newcomers of Birger (Workshop) due mid of October and Céline (Export Manager) due end of October. We would like to congratulate them and encourage them to keep up the good work!

Steve (Product development) and Bram (product design) finally took home the trophy. They will have a tough time defending their title next time.

Young Extremis III Even experienced people are sometimes inspired to look for innovation again. Liselot (spouse of Goswin, Export Manager) is seriously working on the 3rd success in line. Presentation is planned mid March 2011. We will keep you informed.

HOROSCOPE - FOR 15/10 TILL 24/10 Aries Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Cancer Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Libra Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Capricorn Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Taurus Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Leo Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Scorpio Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Aquarius Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Gemini Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Virgo Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Sagitarius Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Pisces Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

FUN, FOOD, MUSIC, AND MORE IN A UNIQUE SETTING

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