[Barshow 2024] Brochure(ENG)

SE EOUL L BAR & SPIRIT SHOW July 28 (Fri) - 30 (Sun), 2023 COEX, Seoul

SEOUL BAR & SPIRIT SHOW 2023

Seoul Bar & Spirit Show is a premium cultural place that leads the culture and trend of the new liquor industry.

This is the must-attend event for all industry professionals running various Liquor businesses.

Located in Seoul, the most dynamic and full of potential market in the world, Bar & Spirit Show connects culture, experience, and brand.

Visit and create new business opportunities.

Drink Your Paradise DRINK YOUR PARADISE

Seoul Bar & Spirit Show

02

SEOUL BAR & SPIRIT SHOW 2023

Name

Seoul Int’l Bar & Spirit Show July 28th (Fri) – 30th (Sun) 11:00 – 19:00

Date

· July 28th

· July 29th - 30th

Business Day (Industrial Visitors) Enthusiasts Day (Public Visitors)

Venue

Hall D, Coex

Theme

Drink Your Paradise

Exhibits

Whiskey, Cognac, Rum, Gin, Vodka, Tequila, Liqueur, Cocktail, Beer, Wine, Traditional Liquor, Appliances and Equipment, Gourmet Food

Hosts

DRINK YOUR PARADISE

03

CONCEPT

SEOUL BAR & SPIRIT SHOW 2023

Leading Trend

Unique

The one and only bar & spirit specialized exhibition in korea.

Brand experience event satisfying and attracting the young customers.

Active playground where various tastes and lifestyles are respected.

Customer-centric platform connecting culture, experience, and brand.

A new type of pop-up store featuring spirits and cocktails.

A collection of trendy liquor brands collaborating with Korea’s traditional liquor.

Experience

New type of pop-up store featuring spirits and cocktails.

DRINK YOUR PARADISE

Innovative insight hub to catch the latest global bar scene trends at a glance.

04

TARGET

SEOUL BAR & SPIRIT SHOW 2023

DRINK YOUR PARADISE For consumers with diverse lifestyles and tastes, We invite you to the Bar & Spirit Show.

Paradise for drinkers who connects culture, experience, and brand!

Paradise for

Industry Player

Paradise for

Paradise for

Bartender

Enthusiasts

International business marketplace for liquor industry. The networking place with global industry leaders and professionals.

Networking and communication platform for Leading bartenders and mixologists leading the bar scene.

The ultimate experience for liquor enthusiasts to enjoy a healthy drinking culture.

* Manufacturer/Importer/Distributor, Hotel/Bar/Restaurant, On & Offline Market MD

DRINK YOUR PARADISE

05

EVENT

SEOUL BAR & SPIRIT SHOW 2023

MASTER CLASS Master Class is a global knowledge sharing meeting place, brings industrial leaders and experts. Audiences would have an opportunity to join testing classes and meet-and-greets with world famous distillers.

Program

Stage

Seminar (Master Class, Brand Talk & Launching)

Open Stage Main Stage / 100-150 Seats Suitable for promotional sessions

Tasting Program (Tasting Class, Invited Only)

Private Stage 50 Seats Suitable for hosting sessions for invited customers

Main Speaker (2022)

KI NO BI Marcy Sakuma

Dounglas Laing Paul Wang

Main

Private

The Macallan Ryan Lee

Glenallachie MBC Hutsuri & YosulTV Cho Seung-won Private

DRINK YOUR PARADISE

06

SEOUL BAR & SPIRIT SHOW 2023

WORLD COCKTAIL BATTLE

THE INFINITY BAR

World Cocktail Battle is a new concept presenting on & offline hybrid competition between bartenders. International participants will compete and challenge to be the best creative bartender of the year.

Worldwide famous bars join and share the taste of signature cocktails with lovers and professionals.

① Online Pre-Voting Online Pre-Voting : Round 16

② Judges + Audience Score Combined:

2022 Bar line up

1:1 Survival Battle Tournament

Quarterfinals

Semifinals

Winners (2022) 1st: Soyeon Kim (Westin Chosun), 2nd: Sungha Lee (Chelsis Highball), 3rd: Jinho Jeong (Pine & co), 4th: Jeonghwan Lee (Bar Orbit)

Judge (2022) Zest Dohyung Kim, Bar Swallow Jinhwan Kim, Teaandproof Sungmin Park, Alice Cheongdam Yongwoo Park, Wonkyoung Seo, Le Chamber Dohwan Eom, Bar pomme Byeongjin Lim, Pernodricard Yeonjeong Oh, Carbonic Bar Wonwoo Choi, Keepers Jian Han, Bar Milliondream Sangmu Hyun

DRINK YOUR PARADISE

07

SHOW RESULT

Name

SEOUL BAR & SPIRIT SHOW 2023

The 2nd Seoul Int’l Bar & Spirit Show September 15th (Thu) – 17th (Sat), 2022

Period

· September 15th Business Day (Industrial Visitors) · September 16th – 17th Enthusiasts Day (Public Visitors)

Venue

Hall D, Coex

Scale

116 Exhibitors, 157 Brands 20,648 Visitors

Visitor 20,648

DRINK YOUR PARADISE

08

EXHIBITOR

SEOUL BAR & SPIRIT SHOW 2023

* 2022 Exhibitors

DRINK YOUR PARADISE

09

PARTICIPATION

SEOUL BAR & SPIRIT SHOW 2023

STEP 1. Select Booth Type Raw Space

Shell Scheme

Premium

2,400 USD

2,800 USD

3,300 USD

Booth Type

Price

(VAT not Included)

(Only exhibition area is provided)

Offer

Construction is carried out by selecting equipment from the construction company registered by COEX. For safety and procedural reasons, independent construction is not possible.

Additional Offer

Selection Guide

DRINK YOUR PARADISE

<Offer for all exhibiting participants> Pytex, Info desk, Folding table, Electricity 1kw · Black Octabus construction · Mutual placard · Lighting

· Woodwork art wall construction · Side mutual signage (Foam board) · Lighting

· Your company and products are linked to your official website · Your events will be promoted on social media

· Your booth will be designed according to your preferences · Your company and products will receive bigger exposure · The additional costs related to booth construction are included

· Booth design and construction are carried out by the host

· Participation in the exhibition is possible at a reasonable cost · Easy interior construction

10

PARTICIPATION

SEOUL BAR & SPIRIT SHOW 2023

STEP 2. Booth Size Selection

STEP 5. Participation Fee Payment

Determine the quantity of booths by calculating the required area

Category

Deadline

Deposit Payment (50%)

Within 1 week after email receipt

Balance Payment (50%)

June, 30th (Fri)

Payment Method

Wire transfer Woori Bank 1005-404-028097, Exporum Swift code : HVBKKRSEXXX

Standard : 1 booth = 3m wide x 3m long

STEP 3. Discount Program Application Discount Period

Category

Discount Rate

Early Application D.C

10%

Until April, 30th

Re-Booking D.C

10%

Seoul Bar Show 2022 Participants

Booth size D.C

10%

4 Booths minimum

Overlapping Possible

STEP 4. Preparation and Submission of Application Form

❶ Application form : Go to barshow.co.kr to the Exhibitor menu and download the document

❷ Send an email with the completed application form ❸ Spirit, Cocktail, Other Liquors : 02-6000-6711 / barshow@barshow.co.kr

Beer, Traditional Liquors, Wine : 02-564-0501 / seoulbarshow@gmail.com

DRINK YOUR PARADISE

STEP 6. Additional Facilities Application Application for necessary additional facilities (Charged)

Type Electricity

Internet

Cost Daytime

USD 80/KW

24H

USD 100/KW

LAN

USD 250

Water & Drainage

USD 250

Visitor Registration System

USD 250 11

Seoul Bar & Spirit Show Organizer EXPORUM

GMEG

(05561) 5, Baekje Gobun-ro 9-gil, Songpa-gu, Seoul (Story 2003)

(06137) 51, Nonhyeon-ro 106-gil, Gangnam-gu, Seoul, Republic of Korea

T. 02-6000-6711 E. barshow@barshow.co.kr

T. 02-565-0501 E. seoulbarshow@gmail.com

barshow.co.kr barshow_official