Experience Tennessee Travel Guide
The Experience Tennessee Travel Guide is our signature annual print publication designed to inspire visitors to explore the best of South Central Tennessee. This guide serves as a trusted resource for travelers looking for authentic local experiences, highlighting the unique destinations, businesses, and communities that make our region special
This guide features recommendations across our 13-county footprint, which includes Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Moore, Perry, and Wayne counties.
Distributed at 5 State Welcome Centers
Stocked at Regional & Local Info Centers & State Parks
Redesigned annually, reprinted as necessary.
After Jack Traveler’s Guide
The After Jack Guide is one of South Central Tennessee’s most powerful and strategic marketing tools, targeting travelers immediately after their visit to the world-famous Jack Daniel Distillery in Lynchburg As one of Tennessee‘s most visited destinations, the distillery draws international and domestic tourists looking for their next adventure when their tour wraps up.
This exclusive guide is designed to steer visitors away from the interstates and take them through the heart of our region instead Featuring curated routes to Nashville, Memphis, Huntsville, and Chattanooga, the After Jack Guide reaches travelers right as they’re choosing what comes next. Through scenic byways, local eats, or unique attractions, this guide maps out a better way home.
Showcased at Tennessee Whiskey Trailhead & Welcome Center in Lynchburg Redesigned annually, reprinted as necessary Ad with link in digital guide on ExperienceTN com
Rack Card Development
Our team will work with you to develop a double-sided rack-card highlighting your business and allowing you to place your marketing materials in welcome centers and high-traffic areas that visitors frequent
Experience Guides & Virtual Brochure Racks
In a digital-first world, brochures still play a valuable role for travelers seeking curated, trustworthy recommendations. Building on that strength, we developed our Virtual Brochure Rack to connect print and digital experiences. This system distributes over 250 posters annually across hotels, B&Bs, attractions, welcome centers, and partner locations, each featuring brochure covers and a QR code that links directly to digital content.
Our 10 Experience Guides are featured within this network while also being printed and distributed strategically throughout the region via our established channels Each guide includes QR integration that drives users to a digital version with clickable listings and sponsor placements The posters serve as a key entry point, directing consumers to these digital guides, increasing engagement and delivering measurable value to our partners through enhanced visibility and direct interaction
VBR Posters are distributed throughout the region to partners of Experience TN, hotels, attractions, rest stops, etc
Physical guides printed and distributed to welcome centers, info centers, and state parks.
Physical brochure racks with VBR feature distributed throughout the region with local tourism partners.
Printing in April 2026
Outdoor Adventure Playcation “Kid-Friendly Travel”
Music, Culture, & Arts
Tennessee’s Flavor Guide
Printing in September 2026
Pickin’
Hunting & Fishing
Destination Lodging
History of the Volunteer State Rooted in Tennessee Farms
Other Brochures & Publications
Tennessee’s Amish Country Map
Tennessee Relocation Guide
Visit Lynchburg Visitor Guide
Visit Pulaski Visitor Guide
Visit Tims Ford Visitor Guide
Walking Horse Country Visitor Guide
Natchez Valley Visitor Guide
Visit Fayetteville Visitor Guide
Nashville’s Big Backyard Visitor Guide
Literature Mailing Program
Each month we mail out dozens of guides and information about visiting Tennessee. Our Literature Mailing Program allows for you to get in on that action!
This sponsorship allows you to place a rack card of your business inside each envelope we mail out It also includes a mention in the letter that we send folks, pointing out that we are able to send this to them thanks to your partnership
This sponsorship also comes with a banner ad on the “guides” page on ExperienceTN com and continuous social media ad.
Tennessee
(Shopping) Crafted (Whiskey, Wines, and Brews)
half-PageAd
Full-PageAd
AdDetails
Measurements:4"X9"
Logointop⅓withafade
Experience-focusedmiddle⅓
Experiencedetailsinbottom⅓ withafade
Tagline-1Line
TaglineSupport-3lines
Domain
LocationofPhoto
includesblackfade fromtop whiteouton transparentlogo
thisspaceallowsfor focusonthe
experienceorthe activity
Asingleall-caps taglinethatisdirect andtothepoint Threelinesofsupport narrativeforthe tagline,againallcaps DomainName
Locationofthephoto (townorattraction)
Quarter-PageAd
half-PageAd
AdDetails
Measurements:4"X45"
Logointop⅓withafade
Experience-focusedmiddle⅓
Experiencedetailsinthe bottom⅓withafade
Tagline-1Line
TaglineSupport-3lines
Domain LocationofPhoto
Quarter-PageAd
AdDetails
Measurements:4"X2.25"
Logointop⅓withafade
Experience-focusedmiddle⅓
Experiencedetailsinthebottom ⅓withafade
Tagline-1Line
TaglineSupport-3lines
Domain
LocationofPhoto