2026 Print Media Guide by ExperienceTN

Experience Tennessee Travel Guide

The Experience Tennessee Travel Guide is our signature annual print publication designed to inspire visitors to explore the best of South Central Tennessee. This guide serves as a trusted resource for travelers looking for authentic local experiences, highlighting the unique destinations, businesses, and communities that make our region special

This guide features recommendations across our 13-county footprint, which includes Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Moore, Perry, and Wayne counties.

Distributed at 5 State Welcome Centers

Stocked at Regional & Local Info Centers & State Parks

Redesigned annually, reprinted as necessary.

After Jack Traveler’s Guide

The After Jack Guide is one of South Central Tennessee’s most powerful and strategic marketing tools, targeting travelers immediately after their visit to the world-famous Jack Daniel Distillery in Lynchburg As one of Tennessee‘s most visited destinations, the distillery draws international and domestic tourists looking for their next adventure when their tour wraps up.

This exclusive guide is designed to steer visitors away from the interstates and take them through the heart of our region instead Featuring curated routes to Nashville, Memphis, Huntsville, and Chattanooga, the After Jack Guide reaches travelers right as they’re choosing what comes next. Through scenic byways, local eats, or unique attractions, this guide maps out a better way home.

Showcased at Tennessee Whiskey Trailhead & Welcome Center in Lynchburg Redesigned annually, reprinted as necessary Ad with link in digital guide on ExperienceTN com

Rack Card Development

Our team will work with you to develop a double-sided rack-card highlighting your business and allowing you to place your marketing materials in welcome centers and high-traffic areas that visitors frequent

Virtual Brochure Rack

In an era where digital media dominates, the traditional brochure remains a beloved resource for travelers seeking unique tips and tricks for their journeys

Recognizing the potential to innovate within this traditional medium, in 2022, our team embarked on a mission to enhance the brochure experience We aimed to deliver a differential that would not only attract tourists to our brochures but also bridge the gap between physical and digital media

This approach led to the creation of the Virtual Brochure Rack This innovative system features over 250 posters annually distributed to a variety of locations including hotels, B&Bs, service stations, attractions, welcome centers, and our local business partners. Each poster displays a series of brochure covers along with a scannable QR code, giving consumers the flexibility to explore experiences digitally.

VBR Posters are distributed throughout the region to partners of Experience TN, hotels, gas stations, rest stops, etc.

Physical guides printed and distributed to welcome centers, info centers, and state parks.

Physical brochure racks with VBR feature distributed throughout the region with local tourism partners.

Printing in April 2026

Outdoor Adventure Playcation “Kid-Friendly Travel”

Music, Culture, & Arts

Tennessee’s Flavor Guide

**Fundamental %VIPAssociation Partnersreceivea10%discount

Printing in September 2026

Tennessee Pickin’ (Shopping)

Crafted (Whiskey, Wines, and Brews)

Hunting & Fishing

Destination Lodging

History of the Volunteer State Rooted in Tennessee Farms

Other Brochures & Publications

Tennessee’s Amish Country Map

Tennessee Relocation Guide

Visit Lynchburg Visitor Guide

Visit Pulaski Visitor Guide

Visit Tims Ford Visitor Guide

Walking Horse Country Visitor Guide

Natchez Valley Visitor Guide

Visit Fayetteville Visitor Guide

Nashville’s Big Backyard Visitor Guide

Literature Mailing Program

Each month we mail out dozens of guides and information about visiting Tennessee. Our Literature Mailing Program allows for you to get in on that action!

This sponsorship allows you to place a rack card of your business inside each envelope we mail out It also includes a mention in the letter that we send folks, pointing out that we are able to send this to them thanks to your partnership

This sponsorship also comes with a banner ad on the “guides” page on ExperienceTN com and continuous social media ad.