Interview with Gulnaz Khusainova from EasySize

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Interview with Gulnaz Khusainova, CEO and founder of Easysize, a return prevention software, winner of the StartHer Awards for female entrepreneurs in Europe, and much more.

Gulnaz, you moved to Denmark four years ago. I can´t help asking you: Why Denmark? You don´t know how many times I´ve been asked. Probably because people think high taxes when considering Denmark, and especially high corporate taxes. Well, it is not true for start-ups. In addition to that, Denmark is a very easy place to start your company. It literally only took me a few hours to register my company. I used the online electronic registration system provided by the Danish Business Authority. A bit of Google translate, and I was all set. Had you ever been in Denmark before moving?

“Surround yourself with people who are smarter than you” Have you heard that before? If you are going through a dull and uninspired period, I would highly recommend a chat with Gulnaz Khusainova. While talking with Gulnaz, a Danish expression came to mind: “Hun har ben i næsen”, meaning approximately that she knows what she wants and where she is going. Gulnaz holds a Master of Science in Strategic Marketing. Energetic, bright, and well spoken. Being an entrepreneur is not only something she does for living. She takes it to another dimension. She has been thinking of the entire entrepreneurial process, plus one level above. Meet Gulnaz, the woman with a dream and a strong will, and follow her thoughts about being a foreign and female entrepreneur in a rather male exclusive tech world.

My first time in Copenhagen was during Selection days for Startupbootcamp (a program to help ambitious early-stage tech entrepreneurs shake up industries, red.), where I was selected to enroll a 3month programme. I had the opportunity to talk to many inspiring people, fellow tech Danish and international entrepreneurs, as well as organisers and people supporting the start-up tech industry. I very much enjoy the openness of the business environment in Denmark and the non-hierarchical culture. I found it very easy to reach out to people. I got a lot of positive response, especially from B2B. It is such an important add-on when you start your own business and you are new in the fashion industry, because you really rely on people’s knowledge,


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