THE DISTRICT ON HOWARD AVENUE PROPOSAL

PROPERTY MANAGEMENT PROPOSAL

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LEASING &

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MARKETING ST RATEGY

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PROFESS

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5 WE KNOW THE HISTORY. No location in Biloxi boasts more historical significance in our community than the area now known as The District on Howard Avenue. The Saenger Theater located at the entrance is a cherished landmark of Biloxi and plays a critical role in anchoring yesterday’s memory to the downtown we know today. With the pastmeets-future revitalization of the downtown area, The District on Howard Avenue is poised to reclaim its position and influence as the Gulf Coast’s central gathering and entertainment place to be. Our team is confident that a multifaceted leasing strategy will help launch The District on to the scene and into the market, bringing businesses, people and vitality back to Downtown Biloxi.

WE KNOW THE BUILDING, ITS COMPETITION, AND THE MARKET. Our Company EXIT Realty and Prestige Luxury Rentals, and our dedicated team for The District on Howard Avenue have collectively leased a multitude of properties along the Gulf Coast. We bring to project 20+ years of experience in property management services, in addition to commercial real estate dealings, condominium expertise, interior design, licensed contracting, and HOA/POA/COA experience. Our working knowledge will ensure an effective onboarding of the project and allow us to serve as a true consultant in pursuing the leasing objectives for this project.

ONE SHOT AT A FIRST IMPRESSION. The District on Howard Avenue has an amazing opportunity to change the narrative of the downtown area and become the pulse and contributing factor to future growth and development of Biloxi. The demand drivers for residential and commercial leasing have evolved and tenants are now placing a premium on the living and working experience felt in the renovations of historic buildings, retail offerings, location and convenience. The nostalgia that Downtown Biloxi brings will significantly enhance the project’s attractiveness in the marketplace.... Now it’s time to spread the word.

A UNIQUE OFFERING THAT DESERVES A COMPREHENSIVE APPROACH. If messaged correctly, The District on Howard Avenue will be the premier location for living and working, allowing a wide net to be cast in securing top leasing prospects. Further, the renovations and enhancements to historic buildings, along with new retailers and restaurants, will immediately elevate the perception of the project long term. Our team has deep experience in launching and positioning a project to stand apart, while maintaining class and exclusivity through strategic advertising, and education of The District’s vision, IT’S PERSONAL.

Helping The District on Howard achieve success would be deeply meaningful for our entire team, and we are ready to partner with you in obtaining your vision for the New Downtown Biloxi.

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SERVICE OF THE WE HAVE ACCESS TO THE BEST TENANTS AND PROSPECTS IN THE INDUSTRY. Partnering with our team gives The District exceptional access to a broad range of tenants, from large national and international tenants, corporate leases, and local who’s who. To maximize exposure, leasing opportunities will be presented to our vast database of clients and tenants, in addition to canvasing surrounding metropolitan areas for anyone who may be interested in a unique offering that can only be found at The District on Howard Avenue.

TENANT AND BROKERAGE RELATIONSHIPS ARE KEY. We pride ourselves on having excellent relationships with local and national brokerages through our thoughtful and collaborative approach with each of them. We will seek out brokerage firms specializing in property management, ensuring they are given marketing material and information so they may filter it out to their tenant prospects.

MARKETING IS A CORE COMPETENCY AND WILL DIFFERENTIATE OUR OFFICE FROM THE COMPETITION. Our creative staff and leasing professionals see projects through a different lens than traditional firms. Our team will define the vision by marketing the benefits of The District of Howard Avenue within the Gulf Coast Market – the gaming industry, entertainment venues, retail amenities, with connectivity to residential growth and investment opportunities. In addition, we have extensive knowledge of what customers want, what they expect, and how to target these customers in impactful and creative ways. We will emphasize that The District on Howard Avenue is not just the latest Biloxi hot spot…it’s a lifestyle.

OUR TEAM IS READY TO GO. We are ready to hit the ground running. We are super excited to begin marketing and leasing the residential/retail spaces while overseeing the management of The District. Our team truly lives and breathes strategic office leasing. We are passionate about The District and having the opportunity to be a part of this chapter in Downtown Biloxi’s history.

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DEVELOPMEN T RESOURCES TEAM

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DIRECTOR OF OPERATIONS

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JU L I A H ARRI N GTO N REAL ESTATE BROKER (MS)

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A CREATIVE COMBINATION TALENT AND EXPERIENCE LEADS TO SUCCESS.

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VENUE TEAM

COMMERCIAL DIVISION

IENT SERVICES DIVISON GEORGEANNA MONTALTO SALES

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LICE NSED G E NE RAL CONTRACTOR

ROZLEAN MUGICA SERVICES

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M PANY LE A DERSHIP DAVID ACOSTA REAL

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CLICK FOR BIO JUSTIN BRITT

JOSEPH PIERNAS SALES

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REGIONAL MANAGER

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MANAGEMENT EXPERIENCE

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RELEVANT CLIENT & TENANT RELATIONSHIPS Our team’s shared knowledge and experience is unlike any other in the Mississippi Gulf Coast market. Our list of clients and tenants serves as a testament to what we can achieve for The District on Howard Avenue and Downtown Biloxi.

RESIDENTIAL COMMERCIAL CLIENT & TENATS 100+ LEASE DEALS

1MM+ SF LEASED River Place HOA

$95MM+ IN VALUE

Beau View Condominiums HOA Legacy Villas HOA Island at Shell Landing Sienna HOA

HOA SERVICES

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AND SPHERE With our ever-expanding Team of Real Estate Professionals, our reach goes beyond that of the electronic medium. EXIT Realty is a family-oriented company. Collectively, we work in unison with other EXIT brokerages across North America, coming together as one giant sales-force to get the job done! Servicing clients is our #1 priority.

Every EXIT Franchise throughout North America will know and be familiar with The District on Howard Avenue and the leasing opportunities available for them to present to their clients. In addition, The District will be shared and promoted on many different platforms, increasing organic outreach and viable prospects utilizing EXIT Realty’s vast network…Locally, nationally and internationally.

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$80.3MM IN BROKERA GE TRANSACTIONS

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REGIONAL P L AT F O R M .

A regional platform with the scale to provide the best infrastructure and support for all things marketing, research, IT, and accounting.

CLIENT SERVICES. Our unwavering dedication to client services, along with our local expertise, allows our brokerage, real estate leasing, property management and project management services to operate seamlessly.

DISTRIBUTED L E A D E R S H I P. Our leaders are distributed across our three key offices, providing senior-level relationships and market expertise w i t h in multiple geographic markets.

C O M MERCIAL EXPERTISE. Our Commercial Division Team, is led by strong seasoned CCIM leadership, with expertise in ROI opportunities, the use of operating capital and oversight in project management.

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23K ASSOCIATES

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$27.2B IN BROKERA GE TRANSACTIONS

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Understanding Your Needs to Achieve The Best Results

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Executing Strategies with Unrivaled Expertise

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WHY US

LEARN. PERFORM. ACHIEVE

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Exceed

In an industry where closing the sale is often prioritized over the client’s needs, human interaction becomes merely a means to an end.

Our boots-on-the-ground, roll-up-your-sleeves approach is integral to our process and provides you with access to hidden markets.

We are a client-focused, driven, detail-oriented, well-connected partner set on giving you a higher standard of service.

Breaking with tradition, EXIT Prestige Luxury Realty offers something distinctly different.

Leveraging our teamdriven expertise and shared resources, we lead with a candid confidence backed by a proven process.

Because we are not a volume-based brokerage, we have the bandwidth, focus, and resources to provide you exceptional service and help you realize your commercial real estate objectives.

We breakdown your business, ask important and sometimes difficult questions about your objectives and marketpositioning, and form a strategy to give you the best results possible.

We believe in candid, executable expectations.

Our relentless research process and deep relationships with owners and resources across the Gulf Coast allow us to connect your asset with unexpected and untapped local and national investment capital.

You are our focus, and we will settle for delivering nothing but the best.

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DIFFERENTIATORS

SPREAD THE WORD

SPREAD THE WORD

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B E PROA CTIVE NOT REA CTIVE

DISTRIC T DINNER

Wi th a project of this scale and importance, we will proactively reach out to the top office brokers, local chambers, community leaders and networking groups on the Gulf Coast.

The l easi ng team would host an outdoor dinner for top brokerages and key retailers unveiling The Distri ct progress and phases, followed by cocktails and live music in Ground Zero.

DEDICATED MA RKETING C E NTE R

VIDEO HIGHLIGHTING LE A SING OPPORTUNITIES

Creating a central marketing center to start all tours, with dedicated, visible and clear signage to ensure prospective tenants know right where to go. Thi s would be a branded space with wall murals, a large site plan, columns wrapped, and furniture.

Create an apartment, retail and office leasing video specific for Turnkey type messaging for use on all s o c i a l m e d i a p l a t f o r m s a n d t o distribute t o o u r market tenants and brokers.

THE DISTRICT L I F E S T Y MAGAZINE A T T H E A D

Create a Lifestyle Magazine working and living at “The Ad periodically send it to tenant brokers, a n d community me Content could include Down Info, Tenant profiles, new reta soon projects, beautification upcoming events, availabilit construction updates and ne opening in the area.

BR AINS T OR M

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ST R ATEGY

CONCEPTS

DEVEL OPMENT

DEVEL OPM

D i s c u s s posi t i oning, compe t i t or s, d e m o g r a p h i c s , t ar ge t t e n an t s, a n d e ar ly c o n c e p t i de a s.

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SPREAD THE WORD

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U s e br ai n st or mi n g r e su l t s for b r a n d m a r k e t i n g st r at e gy a n d a t t r ac t i v e co n t ent t a r ge ting t h e mo st de si ra ble t e n a nts.

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C h o o s e o n e t o th s t r a t e g i e s t o be g d e v e l o pi n g t h e b br an d e l e me n t s t de l i v e r e d t o t h e m

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hree gi n basi c t o be ma r k e t .

Distribute clear and concise messaging and marketing materials including site plans, tour books, websites, online marketing pricing and videos.

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Marketing is a core competency of our company, and we will use that to differentiate this project from any other project in the market.

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S I M P L I F Y THE MESSA GE

focused on ddress” and t prospects, embers. ntown Biloxi ail, coming n projects, ty information, ew businesses

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SPREAD THE WORD

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W e believe e ver yt h in g w e d o in o u r pr o s pe c t in g e f f or t s n e e d s t o tell a story. O u r crea t i ve l ea s in g t e a m will wo rk c lo se ly with The District on Howard Avenue to understand, market and carry the project vision t h r o u g h all that w e do.

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F i n al project theme i s c h o s e n f o r br a n d i de n t i t y & marketing gu i de line s.

C ol l at er al d e s i g n i s fi n al i ze d a n d appr ov e d for e v e n t s, mar k e t in g an d pr ope r t y t ou r s.

E mai l an n ou nce ment r e ady for l au n ch an d col l at e r al de si gn e d s i g n s , swag, apparel and print adds in pr ogr e ss for R ol l -O u t .

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MARKETING IS OUR THING We believe everything we do in our prospecting efforts needs to tell a story, and our graphic design, creative marketing and leasing team will work closely with you to ensure your vision for The District on Howard Avenue is carried through all we do.

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CHECK THE BOX Tour books, online listing services , QR codes, smart flyers, smart signs photography, text codes, Matterport 3D tours, and e-blasts.

VIDEO CONTENT Create professional videos with engaging content to distribute widely on multiple platforms including sharing with prospective tenants and co-op brokerages.

MARKETING CENTER

DISTRICT EVENTS

Create a marketing center virtual and onsite allowing convenient access to marketing materials and property tours.

Show off the property to the community, brokers, and local businesses through community events at The District on Howard Avenue.

BE DIFFE R E N T The District’s message will encourage people to want to be a part of the New Downtown area and help write this chapter of history.

S T R AT E G I E S DIRECT CONTACT The core of our marketing efforts will be devoted to personal outreach to brokers and prospects introducing them to The District on Howard Avenue. This will include reaching out to logical prospects locally, regionally, and nationally, and hosting meetings with brokers, industry leaders, and any others who may be able to direct potential prospects to The District.

COLLATERAL Our brokerage will require significant communication with the brokerage community, prospective tenants, and the general public. Our marketing team is professionally trained at the highest levels to produce creative and engaging material.

WHITE G L O V E TOURS Creating marketing material that is customized for each prospect will make their interest and experience with The District on Howard Avenue memorable. Property tours will include curbside parking, meeting prospects on the ground floor and guiding them up to the space of interest, marketing banners, tour books, floor plans, events and more.

C U S T O M I Z E D F O L L O W UP We want to stay top of mind after tours. Custom follow up packages, signage mockups, test fits, and personalized proposals are simple, cost- effective ways we can reach out to tenants after a Tour.

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MARKETING STR ATE GY I S MULTI-FACETED M

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MIXING PRINT AND ONLINE MATERIALS TO ACHIEVE MAXIMUM EXPOSURE OF YOUR ASSET.

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BR OKE R PR OJECT LAUNC H Integrate current business operations, establish marketing center, implement custom marketing material, coordinate team coverage for property tours, launch brokerage co-ops and start e-blasts.

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G O LI V E O N LIS TING SITES Go live on all third-party websites, Loopnet & Costar with branded materials and renderings. Engage target marketed multimedia advertising on all social media platforms.

BRANDING & C OLLATE R AL Design creative brochures, e-blasts, drip campaigns, text codes, signage, mailers, and marketing content that is consistent with The District’s message and vision.

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F I R S T 6 0 D A YS

M ARK ET IN G CEN T ER Create a marketing center including vinyl’s showing pictures and renderings, a site plan, and demo unit or area for property tours.

E-B L AST & D RIP ADDS Ongoing e-blast campaign showcasing the property and the community, along with boosted ads in target marketed areas.

F I R S T 9 0 D A YS

B ROK ER DROP IN EVEN T Host a brokers open event to show off the property to brokerages, local businesses and anyone who may not be familiar with The District’s vision and leasing opportunities.

PROJECT VID EO Work with a local production company to create a project video featuring renovations and fly throughs highlighting the property’s transformation and progress.

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LET’S GET SOCIAL, TAG THE DISTRICT Reward brokers and businesses for tagging, liking or reposting social media content about The District (construction updates, tenant announcements, etc.). We don’t want to exclude the nontech savvy crowd and would suggest a postcard program where they can mail out notes to their clients and the project team. Get people excited about SPREADING THE WORD.

PACK YOUR BAGS AND GET “AWAY”.

Announce market visits in key local markets and bring The District on Howard Avenue branded ‘Away’ bags for serious prospects filled with swag items. When we are finished sharing details about the project, we’ll tell them to hit the road so they can claim their place in history. A follow up mailing highlighted by an ‘Away’ bag tag featuring a QR code to our website with highlights on The District and information on leasing opportunities still available will be sent out.

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Four percent (4%) of the total full-service rent (or gross equivalent) during the initial term for new leases and expansions without a co-broker and six percent (6%) of the total full-service rent (or gross equivalent) during the initial term for new leases and expansion with a co-broker. Three percent (3%) of the total full-service rent (or gross equivalent) during a renewal term for all renewals without a co-broker and four percent (4%) for renewal terms involving a co-broker. *

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+ O n e h a lf or 5 0 % within 3 0 d a y s o f full ex ec u t io n + O n e h a lf or 5 0 % u p o n lea se c o m m e n c e m e n t

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+ R en ewa ls a n d ex p a n sio n s will b e p a id 100% a t full ex ec u t io n

* F o r sp ec if ic r en ewa l t ran sac t ion s, o wn er sh ip m a y b e a sk e d t o c o n sid er p a y in g a d d ition a l c o m m i s s i o n t o t h e o u t sid e broker.

CONSUMER MARKETING

REIMBURSEMENTS Th e ma r k et in g of Th e Dist r ict on Ho wa r d Av enu e will in cu r c o s t o f c r eat ing a n d deliver ing c u st o ma r y ma r k et in g fly er s

a n d tou r boo k s . A n y a d d it ion a l ma r k et in g ex p en s e s s u c h a s c u s t o m i z ed p r in t ed ma r k et in g boa r d s, professiona lly p r in t ed ma r k et in g p iec es, bro ker ev en t s, b r a n d e d s wa g a n d sp ec ia l a dv er t ising to b e mu t u a lly a g r e ed u p o n prior t o ex p en d it u r e a n d r eimb u r sed b y owner.

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FEES

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CREATIVE OMBINATION F TALENT AND XPERIENCE HAT LEADS TO UCCESS.

Dedicated | Innovative | Motivated | Passionate

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