Don’ts5

About the Author

Teberah Alexander (Nurse T); a longtime nurse and entrepreneur renowned for her combination of compassion and inspirational teaching style.

Having graduated from Michigan State University in 2003 with a bachelor’s degree in Nursing, Teberah spent the early part of her career serving patients in Labor and Delivery, Cardiac, ICU and the Long-Term Care Unit. She later established Compassionate Home Care Services (2006); a company dedicated to supporting older people whose health needs were otherwise ignored. Discovering a passion for improving the quality of life for dementia patients, she became a Certified Dementia Practitioner and established Kathelene’s Adult Daycare Center (2013) in memory of her grandmother, Kathelene. Nurse T’s other businesses consist of Excelling Nursing Academy (CNA School 2017), Caregiving Staffing Solutions (2018), and Kathelene’s Senior Village (Independent Senior Apartments; 22,000 sq ft on 6.5 acres 2018).

Teberah has built an impressive career and is widely regarded as an expert in nursing and adult social care. She formed Nurses Who Care to help like-minded people become exceptional nurses and forge successful careers in the healthcare industry.

Teberah is a member of the Michigan State University Alumni & Black Alumni Associations, and has served on the board of Michigan State University College of Nursing Alumni Association. She is also a proud member of professional minority nursing sorority Chi Eta Phi Inc. and the loving mother of Amiya Alexander, a MLK Jr. Scholar majoring in Nursing, Dance, and Spanish at New York University.

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Research

Students, you must research! You don’t want to start an adult daycare to learn there is an adult daycare next door or within a one-mile radius! To begin researching the adult daycare business the best place to start is GOOGLE, https://www.google.com it’s free. Search by the name of your service. The results will tell you what adult day cares are in the area, what services they provide, how much the services are, and what services your competitors are providing. Now take it a step further, visit Reference USA http://resource.referenceusa.c om where you can learn more about your competition and industry. As a patron of the library, you can access Reference USA through your local library. Your valid library card will grant you access through your library’s website. More than 4 million customers use their products and services via their local library branch. The Kaufman Foundation https://www.kauffman.org is one of the best comprehensive websites for entrepreneurial research. They work with entrepreneurs, empower them with tools and resources, and work to break down barriers that stand in the way of starting and growing your business.

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Market Analysis

Students know your market! What is a market analysis? A market analysis provides information about industries, customers, competitors, and other market variables. You can also determine the relationship between supply and demand for a specific product or service. Based on these insights, you can make more informed decisions about possible marketing strategies. Free business statistics and financial ratios. BizStats www.bizstats.com is the home of free, accurate business statistics which are well organized and easy to access. These are two other sites that can be a resource for gathering data www.qualtrics.com and www.tableau.com

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